MANAS KUMAR BHATTACHARJEE

3B Piya Plaza, Borbari Charali, VIP Road, Guwahati-781036, Assam

Phone: 09932029501
E-mail bhattacharjeemanas@yahoo.co.in

SALES & MARKETING PROFESSIONAL

17 years of experience in the agro industry
PROFILE
Accomplished and results oriented management professional with over 17 year comprehensive
experience in overall management of the Business Operations.
A keen planner and executioner with expertise in utilising channels of other organizations and
Govt. institutions for demand generation and market developmental activities.
Extensive experience in mapping market dynamics to draw inputs for developing product
promotion strategies and capture a respectable market share.
Experience in building brands across different territories and regions throughout the country.
A brief of some of my key strength areas is appended here

Business Development Non-conventional channel Brand Management

partners development and
Management.
Product Promotion Distributor Network Management Team Management

PROFESSIONAL EXPERIENCE

UPL Limited Since January 2014

A large Indian multinational company engaged in the field of agrochemicals and Hybrid Seeds. In the
midst of expanding the portfolio across different category and geographies.

Manager Strategic Alliance and Institutional Business (IB)

Job responsibility:

Promote organization objectives in all non traditional chanels.

Proactively participate in Govt. Subsidy and PPP schemes for all the products from UPL.
Collaboration with Govt. establishments for demand generation and market development
activities.
Collaborating with SAU for all the extension related activities to promote UPL brand.
Partnering with other corporate partners for better market penetration and increase market share.
Partnering with NGOs for better understanding of the farmers need and creating awareness
amongst the farmers for UPL brand of products.
Tap new geographies of N E states through Govt. Schemes.
Co-ordinate market development activities of the different divisions of UPL for better visibility of
UPL brand. Actively support post sales activities.
Margo Biocontrol October 2013-January, 2014

Margo deals with biological and neem based crop protection pesticides. Most od the products of Margo
are IMO certified.

Regional Manager-East

Job responsibility:
Tap the organic and biological market in the eastern part of the country.
Develop an eficient team to cater to the needs of this part of the country and achieve the
organizational goals.
To create awarness amongst the customers the benifits of using organic pesticides.

Sumitomo India Ltd. April, 2011 - August,2013

Sumitomo is engaged in the manufacture and sale of crop protection chemicals, fertilizers, feed additives,
household and public hygiene insecticides, and active pharmaceutical ingredients and intermediates.

BUSINESS AND MARKET DEVELOPMENT LEAD-EAST

Job responsibility:
Develop and deliver business goals in the assigned region by supporting the channel partners.
Succeed in accomplishing companys vision and mission by delivering the best products and
services to the end customers within the functional environment of the company.
Proper analysis of forecasted budget and track the allocated budget to achieve the companys
goal. This profile involves channelizing, man power planning, supply, field activity, expense
analysis and allocation, field activity planning etc.
Supreme contributions through market development and market management of high gross
margin products.
Actively involved in people development and safety management.

Monsanto India Ltd. April, 2005-April 2011

Monsanto is a leading provider of agricultural products & solutions and also develops biotechnology traits,
genetic material and biotechnology traits for various seed brands.

MANAGER-REGIONAL CO-ORDINATOR (2009-2011)

Independently handled the entire business operations for various Agricultural products viz.,
hybrid seeds and herbicides in West Bengal, Uttar Pradesh and Bihar
Co-ordinate all market development related activities for the region and also liaison with the Govt.
Dept and other related organizations. This is apart from handling the sales job in the territory. .
Formulated and implemented winning business strategies for product promotion and market
development and achieved
- Sales of 160 MT Hybrid Corn seeds as against 40 MT in Malda, West Bengal.
- Sales of 350 MT (highest ever) Hybrid corn in Etah, UP.
Instrumental in educating the end users and creating awareness of the use of herbicides, hybrid
seeds and other innovative technological developments to improve yield through various
promotional programs & events viz., Farmer Training Program, Dealer Training Program, and
Harvest Days.
Operational excellence award winner for creating Dekalb brand in wet season market of Western
UP in 2009.
Pioneer Hi-Bred International Inc. (A DuPont company) March 2004-April 2005

Pioneer(an USA based agricultural genetics company) into developing, producing, and marketing full line
of seeds, microbial products, and services to grain and livestock producers, grain processors, and other
customers in over 70 countries worldwide.

MARKETING OFFICER
Conceptualized & implemented market development and product promotion strategies to
establish hybrid paddy and maize in Jharkhand and Bengal.
Successfully captured 47% of the market share for Hybrid Paddy in the state of Jharkhand.
Surpassed the target of sale 170 MT by achieving the sales of 210 MT Hybrid Paddy.
Instrumental in expanding and strengthening the distribution network through appointing four
new distributors.
Successfully conducted need based training programs for farmers to upgrade technical
knowledge and organized product promotion events.
Distinction of winning the Sales Excellence Award for the year 2004.

Indofil Chemicals November 1998-March 2004

Indofil Chemicals is a company in the field of manufacturing agrochemicals and construction chemicals.

SALES OFFICER
Gained hands on experience in the handling the sales of agrochemicals viz., Fungicides,
Insecticides, Herbicides/Acaricides and Plant Growth Stimulators in the assigned markets of the tea
gardens of north east India.
Instrumental in increasing the turnover of the territory from 14 lakhs/annum to 2.7 crores/
annum.
Successfully organized planters training programmes to create product awareness and to educate
the planters in latest technological changes in the industry.
Co-ordinated with State Agricultural University, State Agricultural Department and other related
agencies viz., between Tea Houses and ICCs regional office for keeping abreast of the technological
development and the policy decisions.
Distinction of being rated within the top ten sales person for the Acaricide sales in the country.

EDUCATIONAL & PROFESSIONAL DEVELOPMENT

Post Graduate Diploma in Management (Marketing)
I.I.A.M. in 1998

B.Sc (Agriculture)
Assam Agricultural University in 1996

DATE OF BIRTH: December 26, 1972