THE WORLD OF ONLINE ADS

GLOBAL NET DIGITAL AD REVENUES

BY COMPANY ($BN)
2016 2017* 2018*

GOOGLE 63.11 72.69 82.58

Facebook 25.94 33.76 42.2

Alibaba 12.67 18.12 24.9

Baidu 8.89 10.23 12.2

Tencent 4.53 7.47 11.97

2016 TOTAL Microsoft 3.16 3.54 3.85

194.6
Yahoo! 2.98 3 3.03

Twitter 2.26 2.53 2.79

GOOGLE NET AD REVENUE AND Verizon 1.41 1.47 1.53

MOBILE SHARE 2015-2018 ($BN)

Amazon 1.21 1.32 1.44

Net ad revenues Net mobile ad revenues
100
Linkedin 1.16 1.29 1.47
90

80 Youku Tudou 1.11 1.47 1.9

70
Pandora 1.08 1.24 1.42
60

IAC 0.92 0.94 0.97

50

40 Sohu.Com 0.92 0.92 0.98

30
Sina 0.8 0.88 0.95
20

Yelp 0.61 0.73 0.86

10

0 Snapchat 0.37 0.94 1.76

2014 2015 2016* 2017* 2018* 2014 2015 2016* 2017* 2018*

*eMarketer forecasts
Net ad revenues after traffic acquisition costs and content acquisition costs to partner sites; excludes Other 61.48 66.69 73.041
SMS, MMS and peer-to-peer messaging-based advertising *eMarketer forecasts
Google/eMarketer 2016 Company reports/eMarketer 2016

FORECAST GLOBAL NET SEARCH AD REVENUES, TOP 5 COMPANIES ($BN) FORECAST GLOBAL NET DIGITAL AD SPENDING 2015-2020 ($BN)
Google Baidu Microsoft Yahoo! Sohu.com Other
70

60 161.77 194.6 229.25 269.85 304.34 335.48

50

40

30

20

10

0
2015 2016* 2017* 2018* GROWTH 21.2% 20.3% 17.8% 17.7% 12.8% 10.2%
*eMarketer forecasts
Company reports/eMarketer 2015

GLOBAL NET DISPLAY AD REVENUES, TOP 5 COMPANIES ($BN)

Facebook Google Alibaba Baidu Twitter Other

50 SHARE OF
MEDIA AD 31.5% 35.3% 38.8% 42% 44.3% 46.3%
SPENDING
40

30

20

10
2015 2016* 2017* 2018* 2019* 2020*

0
2015 2016* 2017* 2018* *eMarketer forecasts
Includes advertising on desktops and connected devices; excludes SMS, MMS and peer-to-peer messaging-based advertising
*eMarketer forecasts
Company reports/eMarketer 2015 Google/eMarketer 2016