CFO OUTLOOK

TECHNOLOGIES CFOs
EXPECT TO HAVE A MAJOR
IMPACT ON THEIR FIRMS

TRENDS CFOs THINK ARE

TRANSFORMING BUSINESS 60%
CLOUD COMPUTING

A B AND SERVICES

67% 48% A
INDUSTRY RISING 52%
CONVERGENCE CYBER RISK MOBILE
SOLUTIONS

C D
52%
47% 46% INTERNET
THE ANYWHERE REDISTRIBUTION OF THINGS
WORKPLACE OF CONSUMER
PURCHASING POWER
B 38%
E F COGNITIVE
G COMPUTING
29% 24%
SUSTAINABILITY ALTERNATIVE
IMPERATIVE FINANCE AND
FINANCING
36%
MECHANISMS F ADVANCED
MANUFACTURING
G C TECHNOLOGIES

22% E 26%
SHARING NEW ENERGY
ECONOMY SOURCES AND
SOLUTIONS

D
14%
BIOENGINEERING

Source: IBM 2016 Source: IBM 2016

CFO OPTIMISM AROUND THE GLOBE

Percentage of CFOs who think the region will see modest to substantial economic growth over the next year
Region's respondents All respondents

NORTH AMERICA EUROPE

100% 100%

80% 80%

71%
65% 65%
60% 60% 62%

40% 40%

20% 20%

0% 0%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2008 2009 2010 2011 2012 2013 2014 2015 2016

LATIN AMERICA ASIA/AUSTRALIA

100% 100%

80% 80%
73%
65% 65%
60% 60%
59%

40% 40%

20% 20%

0% 0%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: CFO Research/American Express 2016

IMPORTANCE AND EFFECTIVENESS OF STRATEGIES FOR OUTLOOKS MIXED WITHIN REGIONS

CFOs TO WEATHER DISRUPTION Percentage of CFOs who think the region will see modest to substantial economic
growth over the next year, and the amount they expect to increase their companys
Percentage of CFOs who believe the following are important or effective
level of spending and investment
Importance Effectiveness Economic growth
Spending/investment

Develop talent in the 86% 0% 40% 80% 100%

20% 60%
finance department 60%
CANADA
Provide input into 86%
enterprise strategy 67% UNITED
STATES
Optimise planning,
budgeting and forecasting 81%
62% ARGENTINA

Drive integration of information 75% BRAZIL

across the enterprise 47%
MEXICO
Identify and track new revenue 63%
growth opportunities 38%
FRANCE
Source: IBM 2016

GERMANY
IMPACT OF POLITICAL AND ECONOMIC UNCERTAINTY
RUSSIA
Actions CFOs are taking in light of political or economic uncertainty, domestic and international,
over the next year
UK
Increase our focus
on domestic markets 41%
AUSTRALIA
Increase our investment in risk
management or security 39%
CHINA
Redirect planned investments
from some countries to others 31% HONG
KONG

Reduce our levels of spending

and investment overall 30% INDIA

Avoid doing business in JAPAN

some other countries 28%

SINGAPORE
None of the above 12%

Source: CFO Research/American Express 2016 Source: CFO Research/American Express 2016