Institute of Professional Education and Research: Project Report Conducted at Havells India LTD, Bhopal

Institute of Professional Education and Research
CHAPTER 1
INTRODUCTION
PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 1

INDIAN ELECTRIC INDUSTRY

Increasing demand-supply gap, need to conserve power, lighting industry have emerged as a
powerful source over the past several years. Due to their numerous advantages over conventional
lighting technology, they have swiftly gained prominence in the Indian lighting market. LED
lights are becoming the major source of energy efficient lighting in India. Though, prices of LED
lights are higher than incandescent or CFL bulbs, but LED bulbs are becoming the part of
mainstream of the market owing to government initiatives and increasing public awareness about
benefits of using LED lights.
Although Indian LED lighting market is at a nascent stage, it offers innumerable opportunities
for growth over the next few decades. As India represents one of the biggest lighting markets, it
offers a lucrative option for LED manufacturers to set up their facilities in the region. Skilled
labour, ease of doing business and demographic advantages provides a sustainable environment
for the LED industry.
Due to growing urbanization rates and increasing number of government initiatives that
encourage the use of LED lights. The government's support through various regulations that
promote the investments in energy efficient lighting technologies have expanded the applications
of LED lights across various industrial, commercial and residential sectors. A rapidly growing
automotive industry also provides productive opportunities for the use of LEDs in head lamps,
rear lamps, turn signal and brake light
According to 6Wresearch, India LED Lighting market is projected to reach $2.2 billion by 2021
and TechSci Research report, the LED lighting market in India is projected to register a
CAGR of over 30%, during 2016-2021,CAGR of over 30%, during 2016-2021,
With the increasing awareness of the importance of quality wiring at buildings, there will be a
significant increase in the demand for electrical wiring from the organized sector in the coming
years. Moreover, factors such as intense competition from the organized vendors will also
compel several unorganized suppliers to exit the market. As a result, this market segment will
continue to dominate the market throughout the predicted period.
One of the primary focus area of the development plan is railways, In addition, the government
has earmarked to develop 100 smart cities across the country. Highway projects which include
government flagship National Highways Building Project (NHDP), The Digital India campaign
that areindication of the growth of the industry.
Market research analysts at Technavio have predicted that the electric wire and cable market in
India will grow steadily during the next four years and post a CAGR of almost 16% by 2020.

COMPANY PROFILE (HAVELLS INDIA)
Figure # 1 Havells starting as a trading company 1958

PROFILE
Starting off as an electrical trading company in 1958, Havells India Ltd. today is an emerging
leader and an end-to-end solution provider in the Power Distribution Equipment industry. The
company catering to the needs of domestic and industrial market has seven manufacturing units
in India. Havells India Ltd, a billion-dollar-plus organization, and one of the largest & India's
fastest growing electrical and power distribution equipment company, manufacturing products
ranging from Building Circuit Protection, Industrial & Domestic Switchgear, Cables & Wires,
Energy Meters, Fans, CFL Lamps, Luminaries for Domestic, Commercial & Industrial
application and Modular Switches. Havells owns some of the prestigious global brands like
Crabtree*, Sylvania, Concord, Luminance, Claude, and Sylvania: Linotile, SLI Lighting &
Zenith.VI
Havells reach stretches across 91 branch offices, over 2000 authorized dealers and thousands of
approved retail outlets. The company has an enviable clientele, not only in the domestic market,
but also in international markets like UK, Malaysia, Singapore, Bangladesh, Sri Lanka, Dubai,
Africa, Iran and Iraq. The company is currently exporting to over 50 countries globally .Havells
is acknowledged as a manufacturer & supplier of the widest range of quality low voltage
electrical equipment. With a number of strategic alliances in place, Havells is the only company
that has shown phenomenal growth rate with the help of various joint ventures, acquisitions,
mergers and takeovers. Havells recently acquired Frankfurt headquartered, SLI Sylvania for
$300 million. Sylvania is one of the most globally recognized brand for over a century in the
electrical industry with brands like Sylvania, Concord: marlin, Luminance, Marlin, Claude and
Linotile-Sylvania..
Figure# 1.2 Havells Today POWERING LIVES

Vision:
"To be a globally recognized corporation that provides best electrical & lighting solutions,
delivered by best-in-class people."
Mission:
To achieve our vision through fairness, business ethics, global reach, technological expertise,
building long term relationships with all our associates, customers, partners, and employees.
Values:
Customer Delight: A commitment to surpassing our customer expectations Leadership
byexample. A commitment to set standards in our business and transactions based on mutual
trust. Integrity and Transparency: A commitment to be ethical, sincere and opening our dealings.
Pursuit of Excellence : A commitment to strive relentlessly, to constantly improve ourselves, our
teams, our services and products so as to become the best in class.
PRODUCT LIST OF HAVELLS:




DISTRIBUTION NETWORK
Factory
Mother Depo
Havells Galaxy Distributers /Dealers
Retailers
Customers
Figure 3 The distribution network of Havells India Ltd.

MILESTONES
Years Achievements
1958: Commenced trading operations in Delhi
1976: Set up the first manufacturing plant for Rewire able Switches and XI Changeover
Switches at Kirti Nagar, Delhi.
1979 : Set up a manufacturing plant for HBC Fuses at Badli, Delhi
1980: Started manufacturing high quality Energy Meters at Tilak Nagar, Delhi
1983: The Company was originally in corporate as Havell's India Private Limited on 8th August
under the Companies Act 1956 promotedby S/Shri Qimat Rai Gupta and Surjit Kumar Gupta.
The Company also entered into a Technical Collaboration with M/s Christian Geyer GmbH &
Co. Germany for the manufacture of Miniature Circuit Breakers in India. Acquired Towers and
Transformers Ltd. and turned it into aprofitably manufacturing Energy Meters Company in 1
year.
1987: Started manufacturing MCBs at Badli, Delhi in Joint Venture with Geyer, Germany.1989
:The company undertook addition to its tool room facilities by going in for manufacturing of
sheet metal and molding tools in-house
1990: Set up a manufacturing plant at Sahibabad, UP for ChangeoverSwitches1991:The

company amalgamated with itself Elymer Havbell's Pvt. Ltd. which had facilities for
manufacture of HRC fuses with an installed capacity of 2 50 000 pcs.1992:The name was
changed to Havell's India Limited vide certificate dated 31stMarchFor the manufacture of
ELCBs the Company signed another Technical Collaboration with M/s Schiele Industry worker
Germany.
1993: Set up another manufacturing plant at Faridabad, Haryana for Control Gear Products

1994: The Company successfully launched the latest IEC design contractors relays and motor
starters for the first time in India which have been well received in the market. The company has
finalized tie-ups in UAE Oman Kuwait and Egypt for marketing its vast range of products in
these countries.1995: The Company has introduced Product Managers and "Industrial Teams" to
emphasize the product mix and to strengthen its presence in all market segments.
1996: Acquired a manufacturing plant at Alwar, Rajasthan for Power Cables & Wires and
entered into the manufacture of low tension power cables. Entered into a Joint Venture with
Electrum, UK for manufacturing Dorman Smith MCCBs and Crabtree Modular Plate Switches.
Schiele industriwerke Germany who have been our collaborators for ELCBs have entered into a
new technical collaboration with the company for quality up gradation for its products in the
control gear division. The company decided to enter into the manufacture of Three Phase Energy
Meters for industrial applications. Havells group signed a Joint Venture Agreement with
Hanson Electrical a group company of the UK Pound 11 Billion Anglo-American conglomerate
Hanson Plc. one of the top ten Companies of UK.
1997: Acquired Electric Control & Switchboards at NOIDA, UP for manufacturing customized
packaged solutions.- Havell's Dorman Smith Pvt. Ltd. U.K. JV company where in Havell's India
Ltd is a 25% shareholder with Electrum Ltd. UK with the introduction of state-of-the-art
`DORMAN SMITH' brand Molded Case Circuit Breakers in India.- Havell's group has signed a
new JV agreement with Amply Automation Digilog Ltd. UK.
India Limited and merged ECS Limited in the company to consolidate its area of core
competence. Awarded the highest revenue payer award for the year 2000 in the organized sector
category
2002: Standard Electrical Company becomes a 100% Subsidiary of the company. Attained the
IEC certification for Industrial switchgear and CSA certification for all manufacturing plants.
2004 : Set up manufacturing plant at Baddi , HP for manufacturing of Domestic Switch gear. Set
up a manufacturing plant for manufacturing of CFL at existing manufacturing plant in Faridabad,
Haryan. Set up a manufacturing plant for manufacturing of Ceiling Fans at Noida, UP. Set-up
our own marketing office in London through our wholly owned subsidiary company Havells
U.K. Ltd. Attained the CE certificate for CFL. Havells India Limited has sold out its entire

shareholding of Standard Electricals Limited an un-listed public limited company which was a
100% subsidiary of the Company. Consequently with effect from such transfer Standard
Electricals Limited is no long era subsidiary of the Company.
2005: Set up manufacturing plant in Haridwar, Uttaranchal for manufacturing Fans. Awarded the
KEMA certification by The Dutch Council for Accreditation, making QRG the only group to
attain this certification. Set up of R&D Center in Noida H.O.
2006: Crabtree India merged with Havells India. Added CFL production unit in Haridwar
manufacturing plant. Expansion at Alwar manufacturing plant for increase of production
capacity. Expansion at Baddi manufacturing plant and set-up of an Export Oriented Unit. First
Company to get the ISI Certification for complete range of CFLs. Started mid-day meal program
at Alwar, Rajasthan caters to10,000 students from 77 schools.
2007: Set-up of Capacitor manufacturing plant in Noida, UP with the capacity of 6, 00,000 kVAr
per month. Acquired the Lighting business of a Frankfurt based company "Sylvania", a global
leader in lighting business and now the company's turnover crosses US$ 1 Billion. Warburg
Pincus, a global private equity firm and one of the largest investors in India, invested US $110
million in Havells India Ltd. Havells issued fresh shares to Warburg Pincus, representing
approximately 11.2% of the fully diluted share capital of the company.QRG Group entered
healthcare business by acquiring a majority stake in Central Hospital and Research Centre,
Faridabad.
2008 : First Indian CFL manufacturers to have adopted RoHS, European norms on Restriction of
Hazardous Substances in CFLs. Set up of Global Corporate office, QRG Towers at Expressway
Noida Investment of Rs.50 Cores in Global Center for Research and Innovation (CRI)
2009: Set up of fully automatic switchgear manufacturing plant at Baddi. Consolidation of CFL
manufacturing plant at Neemrana for domestic and export purposes.

CHAPTER 2
CONCEPTUAL OVERVIEW

MANUFACTURING PLANTS
Powerful trends are shaping up industry for the 21st century. Because of rapid spread of
advanced technologies complexity of work is increasing - almost daily. With the state of the art
equipments and manufacturing facilities, QRG group is helping to boost safety in workplaces
from the factory to the offices, domestic buildings to commercial plazas. All the manufacturing
units are ably supervised and controlled by technocrats and industry specialists. The group has
well managed, well equipped tool rooms with machines like CCV Line, CNC Machines, EDM
Wire Cut, Spark Erosion Machines, Lathes and Surface Grinders.
Our strategic alliances with some of the leading technology corporations in the world of
electrical engineering, ensure constant access to the latest developments in the international
markets, which are then adapted to the tough tropical conditions. Our manufacturing units are
fully equipped with the latest and most sophisticated facilities in India. And in the hands of our
highly qualified technical experts, this results in some of the most advanced product
development in the country
Location: Branch offices / zonal offices / manufacturing plants
Haridwar, Uttaranchal Products manufactured: Fans and CFLs
Baddi, Himanchal Pradesh Products manufactured: MCBs, CFLs and Switches
Samepur Badli, Delhi Products manufactured: MCBs, ELCBs and DBs
Tilak Nagar, Delhi Products manufactured: Energy Meters
NOIDA, UP Product manufactured: Fans
Alwar, Rajasthan Products manufactured: Cables & Wires
Faridabad, Haryana Products manufactured: CFLs and Industrial Products.
Gurgaon, Haryana Luminaries and Lighting fixtures
Jalandhar Products manufactured: MCBs, ELCBs, DBs, Wires and Industrial Switchgear
Gurgaon, Haryana Products manufactured: Modular Plate Switches & Accessories
Bhiwadi, Rajasthan Products manufactured: Bathroom fittings & Accessories
Sahibabad, UP Products manufactured: Trivector Meters, Reference Standard Meters
Hyderabad, AP Products manufactured: Energy Meters

CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility (CSR) is a business approach that contributes to sustainable
development by delivering economic, social and environmental benefits for all stakeholders.
CSR is a concept with many definitions and practices. The way it is understood and implemented
differs greatly for each company and country. Moreover, CSR is a very broad concept that
addresses many and various topics such as human rights, corporate governance, health and
safety, environmental effects, working conditions and contribution to economic development.
Whatever the definition is, the purpose of CSR is to drive change towards sustainability
THE MID DAY MEAL PROGRAM
The Havells mid-day meal program for school going children is our flagship CSR activity and
was introduced in 2005 with the stated aim of improving the health and nutrition levels of
students in government school and improving their attendance and learning outcomes. The
program began with coverage of 1,500 students. In 2015, ten years since inception, the Havells
Mid-Day meal scheme caters to over 57,000 students from 672 schools every day in the Alwar
region of Rajasthan.
SANITATION PROGRAM
Open defecation is one of the biggest challenges faced by the country. In 2014, we started
building bio-toilets in the schools where we served mid-day meal. So far we have built over 1200
bio-toilets in over 150 government schools. While building toilets is one thrust of making India
open defecation free, we realized that just building the required infrastructure does not guarantee
use or implementation of healthy practices. Not only it is important to generate awareness about
hygiene and proper sanitation practices to help make the endeavor sustainable but also a change
of perception and behavior amongst the target masses for a better and brighter future was equally
important. Havells envisioned WASH (Water, Sanitation and Hygiene) Program in almost 100
Government Schools of Alwar where the eco friendly bio toilets have already been constructed.

ENVIRONMENT
Apart from this Havells has been focusing on tree plantation nearby its manufacturing plants. We
have planted over 10,000 trees in and around our plants in Alwar, Rajasthan and Baddi,
Himachal Pradesh.
PROMOTING EDUCATION
Havells also facilitates education by providing need and merit based scholarships to children at
the Ashoka University at Sonipat.
QUALITY CONTROL AT HAVELL
The essence of quality at QRG is closely wrapped in the way we think, plan and work. It finds its
true expression when we extend beyond ourselves to exceed our customers expectations. To
deliver products that is safer, faster and simply better. Each time, every time. Building customer
confidence through teamwork is a top priority to provide a wide variety of products and services.
Realizing and respecting the basic needs of customers to feel more secure, we've committed
ourselves to make our products better, safer and smarter than what he or she is looking for. That's
a passion that began 30 years ago and that's how it continues to be even today. Our customers
rely on us and it is our responsibility to give them the very best. All our products are as per IEC
standards
Certification and approval ISO-9001 : 2000 (all manufacturing units)

KEMA KEUR
CE
Smark CSA
CB
SEMKO

RESEARCH AND DEVELOPMENT AT HAVELLS

Innovation is the hallmark of every vital development at QRG. New ideas, inventions deepen
scientific knowledge and give its work force a new impetus towards technical progress.QRG
technological strengths and its endeavor towards continuous research &development has allowed
it to fulfill its responsibilities towards its customers. The responsibility of providing its customers
the best products and zero defect services to enable them to be comfortable and secure in usage
of electricity.
CENTER FOR RESEARCH AND DEVELOPMENT

Havells has recently invested 20 million dollars in a new centre for research and innovation. This
centre has been set-up at the companys H.O. premises in Noida. The task of this centre is to
provide the theoretical & experimental foundations for all segments of electrical engineering.
The centre closely cooperates with the various departments so as to provide the best and the
latest in terms of technology and design. The Group has also decided to dedicate 2% of its
turnover towards R&D.
SAFETY MATTER
Protection against Electrical Shocks and fire:
With the ever increasing of the usage of electricity in our daily lives , the risk of electrical shocks
and hazards related to electrical fire to overcrowded wiring and leakage due to installation
failure. Poorly insulated apparatus, faulty wires or the incorrect use of an electrical device cause
current to flow through the wrong face (i.e. through the insulation) to the earth. This current is
called the "Leakage Current". Leakage current in an electrical system is responsible for two
major risks.
Risk of Electrocution (Electric shocks)
Electrocution is the passage through human body, which is dangerous .The flow of current
through human body, affects two vital functions
Breathing
Heart Beat
Electrocution can lead to muscle contraction causing respiratory paralysis, cardiac fibrillation
and immediate cardiac arrest resulting in death depending upon the magnitude of the leakage
current and the contract voltage.

Risk of fire
Poorly insulated wiring or loose connections are enough to create fire hazards a portion of the
current which normally flows in the conductor can find a way back to the earth through these
"leaks" and through materials with varying degrees of conductivity. These materials are not
intended to conduct current, and may get heated up to such a degree that they will set fire to
whatever they are in contact with (insulation, wood etc.). This is the start of fire.
Solution
Earth Leakage Circuit Breakers installed in the circuit senses these leakage currents and isolates
the faulty circuit thereby ensuring safety against the hazards of earth leakage. It is mandatory to
install an ELCB in the incoming circuit for all installations except those specified by the section
30 of the Indian Electricity Act, 1910.
Theoretical Framework
The term Consumer Behavior refers to the study of how individuals make decisions to
spend their available resources on consumption related items. Studying customers provide clues
for developing new products, product features, prices, channels, messages, and other marketing-
mix elements.
Definition: -
Consumer Behavior is the process and physical activity individuals engage in when
evaluating, acquiring, using, and disposing of goods and services.:Louden-Dellabitta
Consumer Behavior refers to the behavior that consumers display in searching for,
purchasing, using, evaluating and disposing of products and services that they expect will satisfy
their needs. Study of Consumer Behavior is the study of how individuals make decisions to
spend their available resources like time, money and effort on consumption related items. :
Schiffman and Kanuck.

PRODUCT PROFILE
Miniature Circuit Breakers (MCBs)
In the residential, commercial and Industrial sectors, final electrical distribution needs are
continuously evolving. Improved operating safety, continuity of service, greater convenience and
operating cost have assumed tremendous significance. Havell's breakers have been designed to
continually adapt to these evolving needs. Havell's maintaining pace with the technological
changes has introduced Miniature Circuit Breakers tested as per the latest specifications IS:8828-
1996, IEC:898-1995 for a breaking capacity of 10KA.
Cables
Set up in the year 1996, Havells Cables plant (an ISO: 9001-2000 certified unit) is located in
Alwar, in the state of Rajasthan, India. Since inception, Havells has invested heavily in the
manufacturing infrastructure, which has today become one of the largest in India. All wires &
cables are manufactured on most modern laser controlled automatic machines, using best raw
material from primary manufacturers ensuring perfect quality.
Features:
Highly compacted conductors to reduce AC losses which are due to skin and proximity effect.
Purest insulation to bear thermal and thermo-mechanical stresses at continuous normal and short
circuit temperature conditions. Complete protection against most forms of electrolytic and
chemical corrosion. Extruded inner sheath (for XLPE insulated power cable HT).Sequential
length marking on outer sheath of the cables. Over 90%armour coverage of armored cables.

Switches
A new addition to the Havells product portfolio Pearlz, a range of aesthetically designed modular
plate switches that are engineered to deliver protection and built to last. A well-designed knob
provides soft operation and the ultra-tech mechanism ensures longevity. Pearlz promises quality
and reliability. Available in a pure white finish, this switcheslend pristine beauty to your walls
for years.

CHAPTER 3
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
The report is based on primary as well as secondary data, however primary data collection was
given more importance since it is overwhelming factor in attitude series.One of the most
important uses of research methodology is that it helps in identifying the problem, collecting,
analyzing the required information data and providing an alternative solution to the problem. It
also helps in collecting the vital information that is required by the top management to assist
them for the better decision.
My research project has a specified framework for collecting the data in an effective
manner. Such framework is called Research Design. The research process which was followed
by me consisted following steps.
PRIMARY DATA:-
Primary data has been collected through:-
I. OBSERVATION:- Here we have observed retailers about their purchasing
behaviours.
II. SURVEYS:- In Survey I Have Used Questionnaire Method few Questionnaires
to the retailer have been asked.
SECONDARY DATA:-
Secondary data was taken mainly from the internet and the URL are as follows:-
I. www.havells.com
II. www.wikipedia.com
SOURCES OF DATA
Primary data were collected from 2 series of customers (builders and dealers) of Havells India
Pvt Ltd, Cochin and Secondary data were collected from company records and websites.
POPULATION
The population under this study includes the customers of Havells India Pvt Ltd, Bhopal
(Builders and individual bungalows).
SAMPLING METHOD
The method of sampling was Convenient sampling.

SAMPLE SIZE
Hundred and fifty (including builders and IBs(independent bunlow) were contacted for the
study.
METHOD OF DATA COLLECTION
The method used for data collection was survey and questionnaire method.
TOOLS USED FOR DATA COLLECTION
Questionnaire was administered among respondents to collect primary data.

Secondary data were collected through Desk Research.
TOOLS USED FOR PRESENTATION OF DATA
The analyzed results are represented by formulating tables and charts based on the information
gathered.
LIMITATIONS OF THE STUDY
The findings of the study are confined only to Havells India Pvt Ltd, bhopal
and hence the results cannot be generalized to any other Organization.
Time and resource constraint.
The respondents in many cases were unwilling to provide all the information due to busy
schedule.
The same information cannot be accessed due to its confidential nature.

CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION

DATA ANALYSIS AND INTERPRETATION

1. How did you get to know about Havells wires?
RESPONDANTS NO. OF RESPONSES

Peer 45
Sales 76
Media 34
Others 0
TABLE 1 showing awareness of Havells products
1.How did you get to know about Havells

wires?
Peers Sales Person Media Other
0%
22%
29%
49%
Source: field study
FINDING:
The figure reflects that, 49% of the respondents were aware of the product through sales people.
29 % from the peers and 22 % through media.
INFERENCE:
The above findings reveal that majority of the end users get to know about Havells through
salespersons.

2. What is your opinion about the quality of Havells wires?

Very Good 103
Good 32
Average 15
Poor 0
Very Bad 0
TABLE 2 showing quality of Havells wire
2. What is your opinion about the quality of

Havells wires?
Very good Good Average Poor Very bad
0% 0%
10%
21%
69%
Source: field study
FINDINGS:
From the above figure, it is clear that 21% of the respondents feel that the quality of
havells wires is good and 69% of them feels that the quality is very good and 10% thinks
average.
INFERENCE:
The above findings reveal that majority of the respondents have a very good perception
about the quality of Havells wires.

3. Do you feel Havells wire provide money back to you?

Yes 77
No 73
Cant Say 0
Table 4.3.1 showing Money back value of Havells wires
3. Do you feel Havells wire provide money

back to you?
Yes NO Cant say
0%
49%
51%
Source: field study
FINDING:
The above figure reflects, that 51% of respondents feels that Havells wires provide
money back value to them. 49% feels it doesnt.
INFERENCE:
The above findings reveal that majority of the respondents feels that Havells wires
provide value for their money.

4. What do you think about the price of Havells wires?

Very High 105
High 29
Normal 16
Low 0
Very Low 0
Table 4.4.1 showing price of Havells wires
4. What do you think about the price of

Havells wires?
Very high high normal low very low
0% 0%
11%
19%
70%
Source: field study
FINDING:
The above figure reflects that 19% feel that Havells wires are highly as well as normally
priced. 70% responses that Havells wires are very highly priced and 11% feels that the wires are
low priced.
INFERENCE:
The above findings reveal there is very high price regarding Havells wires.

5. In your opinion brand image of Havells wires is

Very Good 101
Good 25
Average 24
Bad 0
Table 4.5.1 showing Brand image of Havells wires
5. In your opinion brand image of Havells

wires is
very good good average bad
0%
16%
17%
67%
Source: field study
FINDING:
The above figure reflects that 16% feel that Havells wires have a good brand image. 67%
responses that Havells wires have a very good brand image .16% feel that the wires have an
average brand image and 1% felt that havells wires have a bad brand image.
INFERENCE:
The above findings reveal that Havells wires have a very good brand image in the minds of end
users

6. What is your opinion about the company's towards you?

Very Good 32
Good 85
Average 33
Poor 0
Table 4.6.1 showing Companys service
6. What is your opinion about the

company's towards you?
very good good average poor
0%
22% 21%
57%
Source: field study
FINDING:
The above figure depicts that 21% of the responses think that the company service is very
good and for 57% the company service is good. 22% ponders that the service of the company is
average.
INFERENCE:
The above findings reveal that Havells wires have a good company service.

7. What is your opinion about companys scheme and policies?

Very good 0
Good 20
Average 81
Poor 49
Table 4.1.7.1 showing Companys schemes and policies
7. What is your opinion about companies

scheme and policies?
very good good average poor
0%
13%
33%
54%
Source: field study
FINDING:
The above figure reveals that 13% of the respondents feel that the companys schemes
and policies are good while, 54% of the respondents feel that schemes and policies are average
and 33% found it to be poor.
INFERENCE:
The above findings reveal that majority of the respondents feel that the schemes and policies of
Havells Company are average.

8. What is your opinion about the eco friendliness properties of Havells wires?

Very good 0
Good 0
Average 0
Poor 0
No Response 150
Table 4.1.8.1Eco-friendliness of Havells wires
8. What is your opinion about the eco

friendliness properties of Havells wires.
Very good good Average Poor No Response
0%
0%
0%
100%
Source: field study
FINDINGS - no response.

9. What is your opinion about the sales promotion for Havells wire?

Very Good 0
Good 26
Average 42
Poor 82
Table 4.1.9.1.showing Sales promotion of Havells wires
9. What is your opinion about the sales

promotion for havells wire?
Very good good average poor
0%
17%
55%
28%
Source: field study
FINDING:
The above figure shows that 55% of the respondents think that the sales promotions of
Havells are poor., 17% considers to be good and for 28% thinks average.
INFERENCE:
The above findings reveal that majority of the respondents have a average impression regarding
sales promotions of Havells wires.

10. Instead of Havells which brand of wire do you prefer?
Table 10 showing sales of different brands

Anchor 102
Polycab 12
RR Cable 36
Finolex 0
10. Instead of havells which brand of wire

do you prefer?
Anchor RR Polycab Finolex
0%
24%
8%
68%
Source: field study
FINDING:
The above figure depicts that 67% of respondents use anchor instead of Havells as their
major brand of wire, 24% uses polycab wires, and 8% use RR cable,and 1% finolex.
INFERENCE:
The above findings reveal that majority of the respondents uses anchor wire.

Appendix
OWNER NAME -
MOBILE NO. -
ADDRESS-
1. How did you get to know about Havells wires? *

Peers
Sales Person
Media
Other:
2. What is your opinion about the quality of Havells wires? *

Very Good
Good
Average
Poor
Very Bad
3. Do you feel Havells wire provide money back to you? *

Yes
No
Can't Say
4. What do you think about the price of Havells wires? *
Very high
High
Normal
Low
Very Low

5. In your opinion brand image of Havells wires is *

Very Good
Good
Average
Bad
6. What is your opinion about the company's towards you? *
Very Good
Good
Average
Poor
7. What is your opinion about companys scheme and policies? *
Very Good
Good
Average
Poor
8. What is your opinion about the eco friendliness properties of Havells wires. *
Very Good
Good
Average
Poor
No Response
9. What is your opinion about the sales promotion for Havells wire? *
Very Good
Good
Average
Poor
10. Instead of Havells which brand of wire do you prefer? *
Anchor
Polycab
Rr Cable
Finolex

CHAPTER 5
BIBLIOGRAPHY

SOURCES
http://www.havells.com/en/aboutus.html
http://www.prnewswire.com/news-releases/indian-led-lighting-market-global-industry-trends-
share-size-growth-opportunity-and-forecast-2017-2022-300428657.html
http://www.business-standard.com/article/pti-stories/indian-led-industry-set-to-touch-rs-21-600-
cr-by-2020-115011800212_1.html
https://www.technavio.com/report/india-engineering-tools-electric-wire-and-cable-market-india-
2016-2020
https://www.ibef.org/
http://economictimes.indiatimes.com/topic/wire-and-cable-manufacturing-industry
http://www.havells.com/en/industrial.html
https://en.wikipedia.org/wiki/Havells
http://www.havells.com/

Institute of Professional Education and Research: Project Report Conducted at Havells India LTD, Bhopal

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Institute of Professional Education and Research: Project Report Conducted at Havells India LTD, Bhopal

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Institute of Professional Education and Research

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 1

INDIAN ELECTRIC INDUSTRY

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 2

COMPANY PROFILE (HAVELLS INDIA)

Figure # 1 Havells starting as a trading company 1958

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 3

Figure# 1.2 Havells Today POWERING LIVES

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 4

PRODUCT LIST OF HAVELLS:

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 5

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 6

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 7

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 8

Havells Galaxy Distributers /Dealers

Figure 3 The distribution network of Havells India Ltd.

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 9

1979 : Set up a manufacturing plant for HBC Fuses at Badli, Delhi

1990: Set up a manufacturing plant at Sahibabad, UP for ChangeoverSwitches1991:The

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 10

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 11

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PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 13

Location: Branch offices / zonal offices / manufacturing plants

Haridwar, Uttaranchal Products manufactured: Fans and CFLs

Baddi, Himanchal Pradesh Products manufactured: MCBs, CFLs and Switches

Samepur Badli, Delhi Products manufactured: MCBs, ELCBs and DBs

Tilak Nagar, Delhi Products manufactured: Energy Meters

NOIDA, UP Product manufactured: Fans

Alwar, Rajasthan Products manufactured: Cables & Wires

Faridabad, Haryana Products manufactured: CFLs and Industrial Products.

Gurgaon, Haryana Luminaries and Lighting fixtures

Gurgaon, Haryana Products manufactured: Modular Plate Switches & Accessories

Bhiwadi, Rajasthan Products manufactured: Bathroom fittings & Accessories

Sahibabad, UP Products manufactured: Trivector Meters, Reference Standard Meters

Hyderabad, AP Products manufactured: Energy Meters

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 14

CORPORATE SOCIAL RESPONSIBILITY

THE MID DAY MEAL PROGRAM

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 15

QUALITY CONTROL AT HAVELL

Certification and approval ISO-9001 : 2000 (all manufacturing units)

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 16

RESEARCH AND DEVELOPMENT AT HAVELLS

CENTER FOR RESEARCH AND DEVELOPMENT

Risk of Electrocution (Electric shocks)

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 17

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PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 21

The method of sampling was Convenient sampling.

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 22

METHOD OF DATA COLLECTION

TOOLS USED FOR DATA COLLECTION

Questionnaire was administered among respondents to collect primary data.

TOOLS USED FOR PRESENTATION OF DATA

LIMITATIONS OF THE STUDY

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 23

PROJECT REPORT CONDUCTED AT HAVELLS INDIA LTD, BHOPAL Page 24

DATA ANALYSIS AND INTERPRETATION

RESPONDANTS NO. OF RESPONSES

TABLE 1 showing awareness of Havells products