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The top recipe site in Taiwan

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 Overview

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 2011. 11. 8
17 months

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 180,000
registered user

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 18,000 recipes

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 430,000 Fans

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 Post

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 iOS
Released Date: 2012/9 Downloads: 430,000

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 Android
Released Date: 2013/3/1 Downloads: 230,000

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 Samsung App Store

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 Window Phone
Released Date: 2013/3/25

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 iPad App incoming

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 UU

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

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 Recipes

2011/11 2012/01 2012/03 2012/05 2012/07 2012/09 2012/11 2013/01 2013/03

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 Demographic

80% female
Age : 25~ 44

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 Poster

I make the dish ,too

Collect recipes, follow poster

Browsering

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 1% of user base contributing is
consistent with UGC site.

Increase the quality of contribution

than focusing on increasing the # of
contributors.

Get the right 1% to contribute.

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 Traffic

50 %
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 Why Fcebook ?
1.2 M /1.6 M

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 1. Branding before
your launch

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 2. Post everyday

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 3. Place ads

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 4. It also helps App
downloads

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 RISK : FB changes the
rules all the time

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fox@icook.tw

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