Wearable Technology

Wearable Technology
and the Future

of Digital and
Social Media
Dr. William J. Ward aka @DR4WARD
Social Media Professor
S. I. Newhouse School of Public Communications
Syracuse University
Saturday, March 1, 14
Google Glass: Changing the way we see the future
Explorer
What does the future look like?
When was the first
smartphone introduced?
iPhone launched 2007
How much power did the first iPhone have?
100,000 times as much ram as Apollo Guidance
Computer
1000+ times faster than the computer used to land the

orbiter on the moon
16 million colors vs calculator-like display of the AGC
How quickly have Smartphones been adopted?
Smartphone adoption is faster than any other technology shift in history?
58% Mobile Market penetration in the U.S. - 2013
How quickly have tablets been adopted?
This year, tablet sales could surpass both desktops and laptops
Launched 2010
2013- 31% of adults have a tablet computer

- 26% own an e-reader
Source: Pew Research Center’s
Internet & American Life Project
2013
What are people doing on theirSmartphones?
How are our devices changing what we do?
88% of people who watch TV have a second screen in

front of them
62% of people use Social Media while they watch TV.
2012
~ Brian Solis, Principal at Altimeter Group

Author, The End of Business As Usual
Digital Divide Is Every 6-12 months, Not Generational
How has social media transformed politics?
Spread of Earthquake Related Tweets -
5.8 mag earthquake Epicenter VA
Aug. 23, 2011
30 secs.
How fast are we moving today? Real-time
SB47 more than 22 million tweets. SB46 had 13 million.
How quickly has Facebook grown?
Launched 2004
2008 - 100 million users
2013 - 1.1 billion users
79% of daily active users are

outside the U.S. and Canada
How quickly has Twitter grown?
Launched 2006
2008 - 6 million users / 300,000 Tweets per day
2013 - Over 500 million users / 400 million

Tweets per day
How quickly have new social media grown?
Launched 2013
2013 40 million users

# of users?
users receive (not send) 400 million photo or video snaps
2011 a day
88% of snaps sent to one person
70% of users are female
2010 48.7 million users

How will wearable computers, devices and sensors
activated by voice and gesture change what we do
and how we use digital and social media?
Smart Contacts
Bionic Ears
Glasses / Goggles
Google Glass
Recon GPS Ski Googles
Glass Up
NTT SmartGlass
Smartwatches
Samsung Galaxy Gear Google
Qualcomm Toq
Apple
Fitness and Activity Bands
Nike Fuel Jawbone Up
Bowflex Boost
Fitbit Flex Misfit Shine
NFC Ring
Surface / Motion Sensors
“…it’s not intended to watch a full-length movie or read
a book; it’s designed around what we call micro-
interactions. It’s designed for fast and brief
experiences.” – Google
First Semester on Google Glass
Student Created Google Glass Apps
#eyeCatch
A Google Glass word recognition app that gives
you two sets of eyes by reading and registering
specified words to assist the busy, the lazy, and/or
the unfortunately oblivious.
Is Google Glass the future of news?
How much data is there?
Our 15th Century counter parts

experienced less data in their entire lifetime
than we do in a a single day.
How big is “Big Data” really?
“Every day, we create 2.5 quintillion bytes

of data -- so much so that
90% of the data in the world has been
created in the last two years alone.” ~
IBM
What is “Big Data?”
We now leave a trail of digital exhaust, a

perpetual stream of text, location and other
data. ~ Human Face of Big Data
http://www.dr4ward.com/dr4ward/2012/09/how-to-measure-the-world-using-big-data-humanfaceofbigdata-video.html
What is in your Digital Exhaust?”
http://www.youtube.com/watch?feature=player_embedded&v=x2eCAgQ1DTo
What do you think the biggest issues
facing digital and social media are right
now?
False Tweet from hacked

@AP 's handle during
market hours wiped out ~
$136 Billion from the S&P
500 in less than 1.5
minutes. April 23, 2013
#NewhouseGLDSM
Trust
How will you define Wearable Technology?

Wearable Technology

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Wearable Technology

and the Future

1000+ times faster than the computer used to land the

16 million colors vs calculator-like display of the AGC

2013- 31% of adults have a tablet computer

88% of people who watch TV have a second screen in

~ Brian Solis, Principal at Altimeter Group

SB47 more than 22 million tweets. SB46 had 13 million.

2008 - 100 million users

2013 - 1.1 billion users

79% of daily active users are

2008 - 6 million users / 300,000 Tweets per day

2013 - Over 500 million users / 400 million

2013 40 million users

88% of snaps sent to one person

70% of users are female

2011 500 million users

2010 150 million users

2010 48.7 million users

Samsung Galaxy Gear Google

Nike Fuel Jawbone Up

Fitbit Flex Misfit Shine

Our 15th Century counter parts

“Every day, we create 2.5 quintillion bytes

We now leave a trail of digital exhaust, a

False Tweet from hacked

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