Report On Farm Fresh Pesturized Milk

Market Visit Duration: January 26 to January 30, 2014

Total Visited Shop: 230
Availability of Fram Fresh Milk: 165
Distribution Points: (Abdul Hamid Sarak, Pachlaise, Chittagong) (Oxyzen , Chittagong) (J R Store , Jela Para, Chittagong )
(Agrabad, Chittagong) (Khulshi, Chittagong)

Findings:
Our product is good. There is no problem but regularity should be maintained and new
program should be launched so that they can continue their contribution. Most of the retailer
agree to sell our product if we give our product as early as possible. Milk Vita, Pran are not
available but Arong is in more strong positition. Though Arong is not available. Arong specially
captures the upper & upper middle class. If we can provide our product regular & early basis I
hope in future we can capture more share.

Recommendations:

1.Distributorship should be strong & dedicated

2.Regularity should be maintained because milk is essential product. Consumer purchase it at a

regular basis.

3.Delivery men should be monitored properly because in some cases they do not provide
information regarding free product

4.Quality should be maintained or it will be better if possible

5.Most of the cases our ultimate consumer is middle class & upper middle class but we should
give more concentration to upper class consumer

6.Product should supplied as early as possible. To capture and create new market it is very
much necessary to provide regularly.

7.Personnel (Sales Representative Officer) should be employed if management consider kindly.

8.Free is not essential but regularity is essential
Md.Sirajul Islam
Brand Officer
AFBL
ilk

g) (J R Store , Jela Para, Chittagong )

maintained and new

ibution. Most of the retailer
e. Milk Vita, Pran are not
not available. Arong specially
oduct regular & early basis I

duct. Consumer purchase it at a

cases they do not provide

per middle class but we should

reate new market it is very

f management consider kindly.

Date of Visit: 26/01/2014
Distributor Point: Abdul Hamid Sarak, Pachlaise, Chittagong
Distributor Name: Mr. Juma

SL Shop Name Address

1 Rahim Store Abdul Hamid Sarak
2 Anam store Abdul Hamid Sarak
3 Lovely Store Abdul Hamid Sarak
4 Modina Store Abdul Hamid Sara
5 Jahed Store Solok Bahar
6 Bangladesh Store Solok Bahar
7 Shah-Amanat Store (BizarePur
8 Faruk store Pachlaisemore
9 New Pathik store Katalgonj
10 International Store Katalgonj
11 Anowar Store Solok Bahar
Date of Visit: 27/01/2014
Distributor Point: Oxyzen , Chittagong
Distributor Name: Mr. Karim (Pagla mama)

SL Shop Name Address

1 Gawsia store (Kul gaon, Talokder Sarak)
2 A Y Departmental Store Kul gaon, Talokder Sarak
3 Zakir Store Kul gaon, Talokder Sarak
4 Shafi Store Kul gaon, Talokder Sarak
5 Ma-departmental store (Jalalabad, Balochara)
6 Mayer dowa Store Jalalabad, Balochara
7 Fahim store Sher- e Banglaroad, Balochara
8 Ajit store Sher- e Banglaroad, Balochara
9 Arko Store Sher- e Banglaroad, Balochara
10 Manik store Sher- e Banglaroad, Balochara
11 Mordern food corner Store Tufania Balochara
12 Bismillah Store Tufania Balochara
13 Skander Store Tufania Balochara
14 Kashem Store BizarePur
15 Ma general stor Pachlaisemore
16 Akter store Katalgonj
17 Shahjahan store Tufania Balochara
18 Mohoshin Store Tufania Balochara
19 Khakon Store Tufania Balochara
20 Ibrahim store Tufania Balochara
21 Loknath Store Malo para, Balochar
22 Sriti Store Malo para, Balochar
23 Mahbub Store Malo para, Balochar
24 Ma-departmental store Malo para, Balochar
Date of Visit: 28/01/2014
Distributor Point: J R Store , Chittagong
Distributor Name: Mr. Joydev Nandi

SL Shop Name Address

1 Sandip store Commisionerpool, Jele para
2 Ma Departmental Store Commisionerpool, Jele para
3 Riaz Store Commisionerpool, Jele para
4 Mohoshin Store Commisionerpool, Jele para
5 Faruk store Commisionerpool, Jele para
6 Mamun Store Commisionerpool, Jele para
7 Tuli store Commisionerpool, Jele para
8 Nepal store Commisionerpool, Jele para
9 Kabir Store Chandmia road, Jele para
10 Raaj store Chandmia road, Jele para
11 Nabi Store Chandmia road, Jele para
12 Bijoy Store Chandmia road, Jele para
13 Rahim Store Chandmia road, Jele para
14 Ajad Store Chandmia road, Jele para
15 Ayub Ali Store Chandmia road, Jele para
16 Ma r store Chandmia road, Jele para
17 Ujjal store Chandmia road, Jele para
18 Bhai Bhai Store Chandmia road, Jele para
19 Joyguru Store Lanka para, jelepara
20 Taher store Lanka para, jelepara
21 Jewel Store Lanka para, jelepara
22 Sanjoy Store Lanka para, jelepara
23 Sanaullah Store Lanka para, jelepara
24 Ma-departmental store Lanka para, jelepara
Date: 29/01/2014
Distributor Point: Agrabad, Chittagong
Distributor Name: Mr. Barek

SL Shop Name Address

1 Faruk cooling Corner Motherland, Agrabad
2 Al-Amin Store West mother land Agrabad
3 Ali food store West mother land Agrabad
4 Jafor Store West mother land Agrabad
5 Rahman store West mother land Agrabad
6 Bilal Kolling Corner West mother land Agrabad
7 Hafez Kolling Corner West mother land Agrabad
8 Haque Departmental store West mother land Agrabad
9 Laki Store West mother land Agrabad
10 Satkania Telecom West mother land Agrabad
11 Didar Store West mother land Agrabad
12 Mrs. Zia Store West mother land Agrabad
13 Subal Store West mother land Agrabad
14 Bismillah Store West mother land Agrabad
15 Nasir store Kathom Tolir more, Agrabad
16 Delwar Store Kathom Tolir more, Agrabad
17 Shahjahan store Kathom Tolir more, Agrabad
18 Milon store Kathom Tolir more, Agrabad
19 Arif Store (Eest mother bari Agrabad
20 Rakib Store (Eest mother bari Agrabad
21 Sireaj Store (Eest mother bari Agrabad
22 Yusuf store (Eest mother bari Agrabad
23 Mahbub Store (Eest mother bari Agrabad
24 Ma-departmental store (Eest mother bari Agrabad