Haldiram’s food’s

International PVT LTD; Nagpur

PROJECT TOPIC: MARKET RESEARCH

GUIDED BY: MR.BHUSHAN KOHLE
SIR(AREA SALES MANAGER)
MADE BY: SHUBHAM DILIP DHOK
MARKETING INTERN, HALDIRAM’S

Date : 13/11/18(Tuesday)
Location : Rajnagar , Nagpur
Work done: Visited 15 counters; Greet the
shopkeepers and Give them Diwali wishes, gave
them haldirams soan cake as a sweet, took photos of
the stock which was available in the shop and took the
order if they wanted to give it. Atlast, Thanks them.
Date : 14/11/18(Wednesday)
Location : Jaripatka, Nagpur
Work done : Visited 27 counters; Greet the shopkeepers
and Give them Diwali wishes, gave them haldirams soan
cake as a sweet, took photos of the stock which was
available in the shop and took the order if they wanted to
give it. Atlast, Thanks them.

Date : 15/11/18(Thursday)
Location : Bajeria , Nagpur(beat 2)
Name of the Super Stockiest : Sai Enterprises
Name of the Distributor : Om Trade Link(B division)
 12 beats weekly
 2 beats per day
 1 beat = 40-45 outlets
 Monthly target: 39 lacks
 Total sales : 30-32 lacks
Name of the salesman : Mr. Shekhar sir
No of outlets visited : 30
Observation of Market condition :
 Haldirams is a Brand so There is so much demand by
the customers in the market.
 Hulke Fulke Chips Rs5-10 Shortage in this area.
 Market placement : 90%
 Others : 10%(E-vita, Balaji)
 Order generated : 35,000-40,000 per week
 Hanger and Racks demanded by the retailers
 Margin should be increased
 Retailers demanded for more schemes.
 Balaji,E-vita and Diamond has no running schemes.
Date : 16/11/18(Friday)
Location : Navi Sukhrawari, Nagpur (beat 1)
Name of the Distributor : Om Trade link(B division)
Number of Outlets visited : 35
Name of the salesman :Mr. Dhahake sir
Name of the Retailers:
 Ma ambe general store(order taken)
 Jai durga kirana store(no order; stock was full)
 Yevle kirana store (no order;stock was full)
 Harish kirana store(order given two times before
Diwali but order was not delivered again order given
to sp)
 Hemant general store(order taken)
 Nano shop (order taken)
 Jyoti bakery(order taken)
 Agape dairy & bakery provisions(order taken)
 Sonu milk corner(no order, they take products from
wholesale market rather than distributor)
 Shri Medical & medical Store(Mismatch of
timing visiting time of salesman and namaz are
over-lapping)
Date: 17/11/18(Saturday)
Location : Wardhaman Nagar(beat 2 )
Name of the distributor: Om trade link(B division )
Name of the salesman : Mr. Dhahake sir
No of Outlets visited : 40
Name of the Retailers :
 Om Kirana(order taken)
 R.S kirana (Replacement of stock, no order,cheque
not issued, no payment, not satisfied with delivery)
 Sai dairy provisions(order taken)
 Aashay kirana(order taken)
 Student corner(order taken)
 Kwality provision(no order;stock was full)
 A.k.provision(order already given on phone,3-5 shop
is closed so deliver before or after that)
 Ambika kirana(order taken)
 Shri nanak kirana stores(order taken)
 3.M.kirana (order taken)
 New mahavir provisions(order taken)
 Date :19/11/18(Monday)
Location : Sakkardara(beat 1)
Name of the distributor : Om trade link(B division)
Name of the salesman : Mr.Shekhar sir
Number of outlets : 35
Name of the Retailers :
 Kamal daily needs(no order)
 Zhulelal kirana(order taken)
 Om Shakti pan palace(order taken)
 Friends pan(order taken)
 New Amit daily needs(no order)
 Bharat kirana stores(no order;stock is full)
 Shri radhika(order not given; pending because of
replacement of khatta metta)
 Vaishnavi daily needs(order taken)
 Mauli pan shop(effect of ekadashi on bars they are
closed today so they will not give order till 1 week its
loss for our company now it will remain pending)
 Mahalaxmi kirana(no order;stock not required)
 Rajesh telecom(order taken)
 Jatin kirana stores(order taken)
Date: 20/11/18(Tuesday)
Location :subhash putla to mini mata mandir (beat)
Name of Super stockiest: sai enterprises(B division)
Name of the Distributor : shri sai traders
Number of outlets : 42
Name of the Retailers:

 Ashok kirana store:- Services,Quality,On-time

payment, Delivery are ranked as 5 at satisfaction
level, they said margin on products need to be
increase. schemes should be given . Major buyers of
haldirams food products in their shop are students,
family members, housewife. Main reason for
keeping haldiram’s products at their store is
customer demand. Chips(halke fulke),Taka-tak,
Namkeen’s(bhujia sev, phalhari , aloo bhujia sev ,
moong dal) are sold in higher volume. In this store
there are 85% of haldirams placement and 15%of
others (itc,Balaji,Krishna local)
•Rahul kirana store :- Services, Delivery,
Quality, mode of payment are ranked as 5 at
satisfaction level, they rank margin as 3;they want to
improve margin for more profit. Major buyers of
haldirams food products are family members. Main
reason for keeping haldirams products in their store is
demand of customers. Chips and Namkeen’s (phalhari
chiwda) are sold in higher volumes. Replacement of
Rasgulla, Mathri & All in one in this store. In this
store there are 80% of haldirams placement and 20%
of others(Balaji,itc,sunder,local)

 Mahalaxmi general store :- Services, Quality,

Mode of payment, Delivery all are up to the mark,
Margin is ok!. This retail shop want some benefits
like margin and hangers and rack. Major Buyers of
haldirams food products are students, housewife,
family members and also working professionals.
Main reason for keeping haldirams products in the
store is demand of customers. Chips and Namkeen’s
are sold in higher volumes and sevai also sold by
this store. In this store there are 90% placement of
 haldirams and 10% are
others(Balaji,itc,daimand,local).

 Parmatma pan :- Services, Quality, Mode of

payment, Delivery all are up to the mark. Need
hangers and rack. Major Buyers of haldirams food
products are people who work in near by company
or workers. Main reason for keeping haldirams
products in the store is demand of customers. Chips
and Namkeen’s are sold in higher volumes. In this
store there are 100% placement of haldirams.

 Shankar pan :- Services, Quality, Mode of

payment, Delivery all are up to the mark. Need
hangers and rack and also they want all products in
box only . Major Buyers of haldirams food products
are people who work in near by company or
workers. Main reason for keeping haldirams
products in the store is demand of customers. Chips
and Namkeen’s are sold in higher volumes. In this
store there are 100% placement of haldirams
Date: 21/11/18(Wednesday)
Location : kalamna market(beat )
Name of Super stockiest: sai enterprises(B division)
Name of Distributor : shri sai traders
Number of outlets : 43
Name of Retailers:
Retail Quality=Margin=M, Major Main
shop Delivery=D,Services= buyers reason
name S for
keeping
stock
Jai bhole Q=5,M=4,D=5,S=5 drivers, Customer
pan working demand
professionals

Shankar Q=5,M=3,D=5,S=5 Family Customer

kirana members, demand
housewife
Parmatm Q=5,M=4,D=5,S=5 Family Customer
a kirana members, Demand
Housewife,
working
 people
Adinath Q=5,M=5,D=4,S=5 Family Custome
kirana members, r
students demand
Omkar Q=5,M=4,D=3,S=5 Students, Custome
daily working r
needs professionals Demand
Shubham Q=5,M=3,D=5,S=5 Students, Custome
general working r
store Professional demand
s,
Housewives

In all the above stores, Chips (Halke Fulke-Salted

flavour) and Namkeen’s (Aloo bhujia, Phalhari, Khatta
meetha) are sold in higher volumes.
Complaints: There is no complaints in this market
area.
Date : 22/11/18(Thursday)
Location : Chandan nagar(beat )
Name of super stockiest : sai enterprises(B division)
Name of Salesman : Mr.praful satpute sir
Name of distributor shri sai traders
Name of How do you Important Awareness
Retail shop Select Consideration level of
which s for selling haldirams
Product to haldirams foods to
keep foods customers
Aadarsh Customer’s Brand, Price Highly
Restaurant demand Popular

Kriti kirana Customer’s Price , Brand Very highly

demand

Arun daily Customer’s Market Very highly

needs demand knowledge,
Brand
Ganraya Customer’s Price, Brand Very highly
daily needs demand

Pooja Customer’s Price, Brand Very highly

bakery demand

Vicky Customer’s Price, Brand, Very highly

kirana demand Market
knowledge
Shubhash Customer’s Price, Brand Very highly
kirana demand

Observation : In this market area there is lots of

replacement come out by some retailers saroj kirana ,
ganraya general store , rupeh traders , sai baba
bakery they have replacement saroj kirana have 2016th
year replacement and also I observed that if sp tell about
new products then the shop owner want sample of that
product and our sp does not have that after that Rupesh
kirana gives big order every time and hangers wanted by
all the retailers.
Date: 23/11/18(Friday)
Location :Rajhuji nagar(beat 1)
Name of Salesman : Mr. Rakesh sir
Name of Distributor :
Observation :
 Studied Classification of A & B division Namkeen,
Sweets And Snacks on basis of net weight and MRP.
 Also I studied about the primary sales and
secondary sales.
 Primary sales is what when the distributer purchase
stock from super stocker and super stocker purchase
stock from company.
 Secondary sales is what when the retailer purchase
stock from distributer.
 Also I asked SO sir about distributer margin. They told me
that there is 7.5% margin for distributer and additional
0.5% cash discount. Total 8% in that 8% so many
expenses are include of distributer. Those are diesel cost ,
transportation cost , salesmen cost ,etc.
 One more important thing is there is no scheme
provided by any company(Balaji , ITC , Diamonds )
in market
 Date: 24/11/18(Saturday)
 Location : Ramnamaroti(beat 1)
 Name of Salesman : Mr. Abhinandan sir
 Name of Distributor : Arya enterprises
 Retailers name :

Sr.n Retailer Stock Service( Over Orde

o name % order all r
taking,
order ratin given
delivery)ou g or not
t of 5
1 Panka 100% 5 5 Taken
j daily
needs
2 Kesariya 100% 5 5 Not
kirana taken
3 Arti 100% 5 5 Taken
dairy
4 Niraj 80% 5 5 Not
kirana taken
5 Guru 75% 5 5 Taken
mauli
kirana
6 Shri 95% 4 5 Taken
provisio
n
7 Paras 100% 4 5 Taken
 provisio
n
8 Om 100% 4 5 Taken
kirana
9 Gajanan 100% 4 5 Taken
kirana
10 Sai baba 100% 5 5 Taken
kirana

 Oberservation:
 A Division Namkeen & Sweets:

 Aloo Bhujia(Rs.35-150gm)&(Rs.80-400gm)
 Bhujia sev(Rs.35-150gm)&(Rs.80-350gm)
 Khatta Meetha(Rs.65-400gm)& Shrikand(Rs.55-250g)
 Navratan Mix(Rs.40-150gm)
 Mixture(Rs.65-350gm)& Murukku(Rs.50-200gm)
 All in one(Rs.80-350gm)
 Cornflakes mixture(Rs.50-150gm)
 Mini Bhakarwadi(Rs.50-200gm)
 Bhelpuri(Rs.50-150gm)
 B division Namkeen :
 Aloo Bhujia(Rs.5-25g)&(Rs.10-55g)
 Bhujia Sev(Rs.5-17g)&(Rs.10-40g)
 Tasty Nuts(Rs.5-22g)&(Rs.10-50g)
 Salted Peanuts(Rs.5-25g)&(Rs.10-55g)
 Masala Peanuts(Rs.5-25g)&(Rs.10-55g)
 Chana Cracker(Rs.5-22g)&(Rs.10-50g)
 Chatpata Matar(Rs.5-22g)&(Rs.10-50g)
 Khatta Meetha(Rs.5-30g)&(Rs.10-60g)
 Mixture(Rs.5-25g)&(Rs.10-55g)
 Phalhari(Rs.5-25g)&(Rs.10-50g)
 Moong dal(Rs.5-18g)&(Rs.10-40g)
 Panchratan mix(Rs.10-25g)
 Boondi(Rs.10-40g)
 Methi Gathiya(Rs.10-50g)
 Soya Sticks(Rs.5-25g),(Rs.10-50g)
 Punjabi Tadka(Rs.10-50g)
 Taka-tak[chatpat masala](Rs.5-25g)(Rs.10-55g)
 Taka-tak[tomato](Rs.10-65g)
 Taka-tak[noodle masala](Rs.10-55g)
 Sheviye(Rs.10-125g)
 Lemon Bhel(Rs.5-27g)&(Rs.10-57g)
 Sev Murmura(Rs.5-30g)&(Rs.10-65g)
 Kurmura Mix(Rs.10-60g),Instant bhel(Rs.10-55g)

 C division products:
 Poppits( 3 flavors) 1(10rs)
 Ting ring(10rs)
 Halke fhulke(10rs)(5rs)
 Taka tak(10rs)(5rs)
 Super cone(5rs)
 Twist(5rs)
 Yummy bite(5rs)
 Super bite(5rs)
 Super toons(5rs)
 Potato lite95rs)
 Banana chips(10rs)
 Rings(5rs)
Summary :
Haldiram’s is the brand, it’s products are in high demand
in the market place. Salesman and order taking person
comes weekly to take order and delivery of products is
done on 2nd day of order given. Quality of the products is up to
the mark it’s hygienic and taste of tradition so there is much
demand for haldirams products in the market. Services are also
good. Some retailers want to have schemes and discount offers
on products so there will be more demand and consumers will
be attracted towards it and develop more interest in buying
haldirams products. Demand of company’s racks and hangers is
there by the retailers so that they can keep the stock in front at
eye level of customers.