The Implications of the Proposed Additional Tax on Junk Food to the Consumers in Metro Manila

FAR EASTERN UNIVERSITY

Institute of Accounts, Business and Finance
Nicanor Reyes St. Sampaloc, Manila

Dear Respondents,

We, the Senior Year Bachelor of Science in Business Administration Major in Internal Auditing
students, are currently conducting a thesis research that focuses on the Implications of the
Proposed Additional Tax on Junk Food to the Consumers in Metro Manila. This is for the
partial fulfilment of te requirements to our Accounting Research Subject.

In this connection, may we request your utmost cooperation to answer each item of this
questionnaire to the best of your ability upon consideration of truth and honesty? Rest assured
that whatever responses you made will be dealt with utmost confidentiality and will be used for
academic purpose only.

This survey will only take two to three minutes of your time. Thank you very much for your
cooperation.

The Researchers

Junk foods are typical packaged snacks that contain high levels of calories from sugar or
fat with little fiber, protein, vitamins or minerals. The government is in process of review of the
proposed additional tax on junk foods. This tax is called sin tax. Sin Tax is an involuntary
contribution to the state imposed on alcohol and tobacco goods. As the new administration starts
its reign, the proposal of additional tax on junk foods is raised by the Department of Finance
secretary, Sec. Carlos Dominguez. According to Valencia et al. (2008), raising revenue is the
primary reason why the government imposes tax on every individual that belongs into their
territory. It serves as a fund to support the expenses of the state for the benefit of the society. In
addition to its purpose, the proposal aims to compensate the decrease in income tax.

SURVEY QUESTIONNAIRE

PART I. PROFILE OF THE RESPONDENT

DIRECTION: Please put a check mark ( ) on the space provided that corresponds to your
answer.

Name (Optional) :______________________

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The Implications of the Proposed Additional Tax on Junk Food to the Consumers in Metro Manila

Age: Gender:
( ) 15-19 years old ( ) Female
( ) 20-24 years old ( ) Male
( ) 25-29 years old
( ) 30 years old and above

PART II: SURVEY QUESTIONNAIRE

DIRECTION: Please put a check mark ( ) on the space provided that corresponds to your
answer.

1. How often do you eat junk foods?

( ) Everyday
( ) 4 -5 times a week
( ) 1- 3 times a week
( ) 1- 3 times a month

2. How do you personally evaluate the following factors when it comes to buying junk
food? Use the given scale for you guide.

4- Strongly agree
3- Agree
2- Disagree
1- Strongly disagree

FACTORS 4 3 2 1
1 I buy junk food because the price is reasonable.
2 I buy junk food because the product is a well-known brand.
3 I buy junk food because its product design or packaging is attractive.
4 I buy junk food because it serves as stress reliever, enjoyment,
leisure etc.
5 I buy junk food because of its flavor/s (sweet, sour, salty, bitter,
savory) preference
6 I buy junk food because of the influence of others.
7 I buy junk food because it has become part of my eating habits.
8 I buy junk food because I dont have time to prepare meal.
9 I buy junk food because it is necessity for me.
10 I buy junk food because it satisfies my cravings.
11 I buy junk food because it is one of my favorite snacks.
12 I buy junk food whenever I feel bored.
13 I buy junk food because it is easy to eat.
14 I buy junk food because someone who told me so.
Others (please specify).

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The Implications of the Proposed Additional Tax on Junk Food to the Consumers in Metro Manila

5. What are the possible effects of proposed additional tax on junk food to you? Use
the given scale for you guide.

4- Strongly agree
3- Agree
2- Disagree
1- Strongly disagree

The possible effects of proposed additional tax on junk food 4 3 2 1

to me
1 I would still buy junk foods even if the tax imposed therein will
increase
2 I would buy less junk food if the proposed additional tax were to
be implemented
3 I will still have the same consumption of junk foods regardless
of the sin tax levied upon them
4 I would rather buy healthy foods if the proposed additional tax
on junk food were to be implemented
5 Increasing the tax imposed to junk foods will disappoint me for I
will only be able to afford lesser quantities of it.
6 I can no longer afford to buy more than I could before the tax
implementation.
7 I will be more conscious on my health because of the sin tax it
may now bear.
8 I will be interested in participating health programs of the
government
9 It will raise health awareness with regards to junk food
consumption.
10 Increasing the tax imposed to junk foods does not affect my
buying decision.
Others (please specify)

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The Implications of the Proposed Additional Tax on Junk Food to the Consumers in Metro Manila

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