2011

Company Business Plan for

XXXXXXX Oil& Gas Limited

Mariam Oluwatoyin Campbell

For: Intercamp Consulting

7/4/2011
Confidential Property of Paragonsino Oil & Gas Limited Page 1
Table of Contents
Document Control ..................................................................................................................................... 6
Contact information ................................................................................................................................... 7
Legal structure and corporate data ..................................................................................................... 7

Nature of business ................................................................................................................................. 7

Address of registered office .................................................................................................................. 7

The registration number ....................................................................................................................... 7

Executive summary ................................................................................................................................... 8
Targeted Market and Customers ......................................................................................................... 8
Goals ........................................................................................................................................................ 8
Objective .................................................................................................................................................. 8
Keys to success ....................................................................................................................................... 8
Mission statement .................................................................................................................................. 8
Start up funding and financials............................................................................................................ 8
Economic overview.................................................................................................................................... 9
Economic growth ................................................................................................................................... 9
The per capita income ........................................................................................................................... 9
The informal sector ................................................................................................................................ 9
Economic outlook................................................................................................................................... 9
Industry value drivers ........................................................................................................................... 9

Industry overview.................................................................................................................................... 10
Oil & Gas Industry in Nigeria ............................................................................................................ 10

Major Marketers ............................................................................................................................... 10

Minor / Micro Marketers ................................................................................................................. 10
Retail Marketers ............................................................................................................................... 10
Market analysis .................................................................................................................................... 10
Emerging opportunities ...................................................................................................................... 10

Regulatory frame work ....................................................................................................................... 10

Critical success factor for the healthcare manufacturing industry ............................................... 10

Confidential Property of Paragonsino Oil & Gas Limited Page 2

Corporate overview ................................................................................................................................. 11
Vision and mission statement ............................................................................................................ 11
Vision statement ................................................................................................................................... 11

Mission statement ................................................................................................................................ 11

Critical success factor .......................................................................................................................... 11
Core competencies ............................................................................................................................... 11

Business structure .................................................................................................................................... 12

Strategic plan ............................................................................................................................................ 13

Pricing .................................................................................................................................................... 13
Sales strategy ........................................................................................................................................ 13
Market positioning............................................................................................................................... 13
Brand strategy ...................................................................................................................................... 13
Competition .......................................................................................................................................... 13
Sources of sustainable competitive advantage ................................................................................ 13
SWOT analysis...................................................................................................................................... 13
Description of product and services...................................................................................................... 14
Petrol & Diesel Sale .............................................................................................................................. 14
Lubricant, oil and other Vehicle Products ........................................................................................ 14
Car Wash & Tire Shop ......................................................................................................................... 14
Mini Mart .............................................................................................................................................. 14
Marketing plan ......................................................................................................................................... 15
Market segment .................................................................................................................................... 15
Description of customer and customer need ................................................................................... 15
Target market ....................................................................................................................................... 15

Target market segment .................................................................................................................... 15

Market mix ............................................................................................................................................ 15
Pricing and discounting ...................................................................................................................... 15
Advertising and promotional materials ........................................................................................... 15
Channel and distribution network .................................................................................................... 15

Confidential Property of Paragonsino Oil & Gas Limited Page 3

 Marketing and sales ............................................................................................................................. 15
After sales service and customer care ............................................................................................... 15
Business business relationship ........................................................................................................ 15

Operations and production .................................................................................................................... 16

Location ................................................................................................................................................. 16
Make or buy consideration ................................................................................................................. 16

Service capacity .................................................................................................................................... 16

Equipment and machinery ................................................................................................................. 16

Engineering and technical support.................................................................................................... 16

Health, Safety and Environment........................................................................................................ 16
Sources for the supply of materials ................................................................................................... 16
Park layout and plan ........................................................................................................................... 16
Maintenance .......................................................................................................................................... 16
Management and organization .............................................................................................................. 17
Corporate governance ......................................................................................................................... 17
Legal structure ...................................................................................................................................... 17
Board of Directors profile .................................................................................................................. 17
Management team ............................................................................................................................... 17
Standard operating procedure for human resources unit (human resource plan)..................... 17
Job responsibilities ............................................................................................................................... 17
Recruitment / selection/staffing ......................................................................................................... 17
Staff training and development ......................................................................................................... 17
Financial forecasts .................................................................................................................................... 18
Assumptions ......................................................................................................................................... 18

Income Statement ................................................................................................................................. 18

Cash-flow Statement............................................................................................................................ 18
Balance Sheet ........................................................................................................................................ 18
Investment Plan .................................................................................................................................... 18
Utilization of funds .............................................................................................................................. 18

Confidential Property of Paragonsino Oil & Gas Limited Page 4

Business controls and risk analysis ....................................................................................................... 19
Marketing .............................................................................................................................................. 19
Pilfering ................................................................................................................................................. 19

In-transit Robbery ................................................................................................................................ 19

Security .................................................................................................................................................. 19
Accidents ............................................................................................................................................... 19

Confidential Property of Paragonsino Oil & Gas Limited Page 5

Document Control

Confidential Property of Paragonsino Oil & Gas Limited Page 6

Contact information

Legal structure and corporate data

Nature of business

Address of registered office

The registration number

Confidential Property of Paragonsino Oil & Gas Limited Page 7

Executive summary

Targeted Market and Customers

Goals

Objective

Keys to success

Mission statement

Utilization of funding and financials

Confidential Property of Paragonsino Oil & Gas Limited Page 8

Economic overview

Economic growth

The per capita income

The informal sector

Economic outlook

Industry value drivers

Confidential Property of Paragonsino Oil & Gas Limited Page 9

Industry overview

Oil & Gas Industry in Nigeria

Major Marketers

Minor / Micro Marketers

Retail Marketers

Market analysis

Emerging opportunities

Regulatory frame work

Critical success factor for the Oil & Gas industry

Confidential Property of Paragonsino Oil & Gas Limited Page 10

Corporate overview

Vision and mission statement

Vision statement

Mission statement

Critical success factor

Core competencies

Confidential Property of Paragonsino Oil & Gas Limited Page 11

Business structure

Confidential Property of Paragonsino Oil & Gas Limited Page 12

Strategic plan

Pricing

Sales strategy

Market positioning

Brand strategy

Competition

Sources of sustainable competitive advantage

SWOT analysis

Confidential Property of Paragonsino Oil & Gas Limited Page 13

Description of product and services

Petrol & Diesel Sale

Lubricant, oil and other Vehicle Products

Car Wash & Tire Shop

Mini Mart

Confidential Property of Paragonsino Oil & Gas Limited Page 14

Marketing plan

Market segment

Description of customer and customer need

Target market

Target market segment

Market mix

Pricing and discounting

Advertising and promotional materials

Channel and distribution network

Marketing and sales

After sales service and customer care

Business business relationship

Confidential Property of Paragonsino Oil & Gas Limited Page 15

Operations and production

Location

Make or buy consideration

Service capacity

Equipment and machinery

Engineering and technical support

Health, Safety and Environment

Sources for the supply of materials

Station layout and plan

Maintenance

Confidential Property of Paragonsino Oil & Gas Limited Page 16

Management and organization

Corporate governance

Legal structure

Board of Directors profile

Management team

Standard operating procedure for human resources unit (human resource plan)

Job responsibilities

Recruitment / selection/staffing

Staff training and development

Confidential Property of Paragonsino Oil & Gas Limited Page 17

Financial forecasts

Assumptions

Income Statement

Cash-flow Statement

Balance Sheet

Investment Plan

Utilization of funds

Confidential Property of Paragonsino Oil & Gas Limited Page 18

Business controls and risk analysis

Marketing

Pilfering

In-transit Robbery

Security

Accidents

Confidential Property of Paragonsino Oil & Gas Limited Page 19

Appendix

Confidential Property of Paragonsino Oil & Gas Limited Page 20