1

2
Internet Marketing cn phi c hiu r t cn

bn n chin lc. T bn mi xy dng

c mt h thng hiu qu cho chnh cng vic

kinh doanh ca bn.

SUCCESS OCEANS INTERNET MARKETING SERIES

HNG DN INTERNET MARKETING CUI CNG

BN CN PHI HC

Bng Cu Chng Tng Gp 3 Ln Khch

Hng Tim Nng, Nhn i S Lng Database

Cht Lng, V Nhanh Chng Pht Trin Doanh

Nghip Ca Bn

Bn ang tm kim khch hng sn sng tr tin

mua sn phm ca bn nh th no?

3
S tng trng khng t nhin din ra. Hu ht

chng ta khng bao gi tp trung tm cch to ra

nhng ni dung tt c c 50.000 khch hng

tim nng. V vi ngn sch 50.000 USD cho vic

Marketing cng s khng bao gi hiu qu nu nh

bn th 1.000 chin thut khc nhau m khng

chin thut no trong hiu qu.

S tng trng n t vic lin tc to ra nhng

lung traffic (ngi gh thm website) c ch ch,

ng vi mun vo website ca bn. V

nhng lung traffic s to ra:

Nhiu traffic s to ra nhiu ngi c

Nhiu ngi c ngha l nhiu ngi theo di

Nhiu ngi theo di chnh l nhiu khch hng

tim nng

Nhiu khch hng tim nng chnh l cha kha

bn c nhiu hng hn

4
V cn iu ny, bn c nhiu hng hn s l

cha kha ca nhng s pht trin cn li trong

doanh nghip bn. Bn c th thu nhiu ngi

hn, c nhiu thi gian hn. Bn c th to ra

sn phm hoc dch v mi. Bn c th u t cho

doanh nghip ca mnh cng ngh tt hn vt

trn i th.

V tt nhin, theo kha cnh c nhn, bn c

nhiu hng hn ngha l bn c nhiu tin hn cho

gia nh. N c ngha bn s c nhiu t do hn.

Tt c nhng c mun bn trn bn u c th

thc hin c vi nhng chin lc Internet

Marketing Min Ph hoc vi chi ph rt thp m ti

s hng dn bn trong bi vit ny.

Internet Marketing l g?

5
Internet Marketing l tt c nhng g bn lm trn

Internet :

Thu ht s ch

a nhiu ngi vo website ca bn

Thuyt phc nhng ngi li email cho

bn, mua sn phm ca bn, hoc download

phn mm, ti liu ca bn.

Khng ging nh vic Marketing truyn thng, vic

ng dng Internet Marketing bn s o lng c

hiu qu mt cch d dng. C ngha l bn s

bit c iu g ang hiu qu y mnh, v

iu g khng hiu qu th dng li cho ph thi

gian v tin bc.

Ch : Ti liu Internet Marketing ny c tham kho

t bi vit hng dn ti website Growthlab.com

Trong Marketing truyn thng, c th bn nghe

qua nhng iu ny:

6
 T bo ca chng ti c hn 50.000 ngi c

c ai mua hng bng vic gii thiu sn

phm qua bo cha?

Lm th no ti bit h mua t vic c qua

bo?

T l phn hi v nhng tiu bi bo vit cho

sn phm ca chng ti nh th no?

Tht kh khn o lng nhng iu trong

Marketing truyn thng ng khng?

Internet Marketing lm c, ni mt cch khc, n

cho php chng ta o lng, v d dng kim tra,

th nghim xem iu g hiu qu.

Sai lm thng gp ca mi ngi khi ni n

Internet Marketing

7
Internet Marketing bt u vi traffic. V khi ni n

vic a traffic vo website, thng c hai li ph

bin sau:

1. Chng ta khng th bt c chin lc traffic

no c. Chng ta ngh rng ti liu ca chng

ti s "t ng c mi ngi bit n". N

tuyt vi, v vy mi ngi s t ng tm n

n... ng khng? Chng ta vit bi c th s

c truyn ming, c th s truyn cm hng

cho ai chia s, c th khin ai mua hng.

Nhng s tht l, n khng hiu qu n th.

Chng ta cn phi kch hot vic qung b ti

liu ca chng ta bng cch a n n trc

mt khn gi, trc mt nhng ngi chng ta

mun tip cn. Ti s chia s vi bn cch lm

trong bi vit ny.

2. Chng ta th mi chin lc traffic. Rt d

dng b mt kt gia vng xoy (chin

8
 thut) ca Internet Marketing - SEO, PPC,

Facebook, Affiliate... c mt vi "chuyn gia"

ngoi kia ni rng nhng th l cch DUY

NHT kim tin trn Internet. Nhng kt qu

th khng my kh quan. Bn hng dn ny s

gip bn loi b ci m ti gi l "a ngc

chin thut marketing."

Vic tp trung vo mt vi chin lc chnh nhng

hiu qu c th bin mt website nh tr thnh

cng vic kinh doanh online pht trin. Ti bit iu

bi v n chnh xc l nhng g m Success

Oceans v ang lm.

Trong ti liu ny, ti s chia s vi bn lm th no

tr thnh mt ngi chin lc trong Internet

Marketing. Bn s khm ph ra cch thc bt u

vi nhng nn tng vng chc, v m rng nhng

g hiu qu.

9
Chng ta s ni n 5 chin lc hiu qu chnh

sau:

Email Marketing, ngun mu nui sng

doanh nghip online ca bn (Phn 3)

Content Marketing, chin lc xy dng

traffic mnh m (Phn 4)

Social Media (Phn 5)

Pay Per Click Ads, xy dng c my

to ra khch hng (Phn 6)

Relationship Marketing, to ra v

nng tm cho h thng Internet Marketing

ca bn (Phn 7)

Nhng u tin, chng ta s to ra mt k hoch

bn bt u - thm ch nu bn cha bao gi

kinh doanh online i na.

Trong bn hng dn internet marketing ny, bn

s khm ph:

10
 Ai l nhng chuyn gia Internet Marketing m ti

ang hc, v bn cng nn hc theo

Chnh xc chin lc no ti s dng

to ra hn 60.000 ngi c blog mi thng t

con s 0

Ti sao bn khng th thiu c nhng hng

dn ny, ngay c khi bn bit n chng,

chng vn c gi tr rt ln

Khi no nn s dng chin lc hoc cng c

no

Lm th no bt u s dng chng ngay

hm nay mt cch Min Ph hoc tr ph rt

thp

Internet Marketing hiu qu - V chng ti l

nhn chng sng

Trong vng hn 1 nm qua, ti cng vi i nhm

ca mnh ng dng Internet Marketing t

11
chc nhng chng trnh o to ln n hng

ngn ngi (C th bn bit NLP, Life University -

u l nhng chng trnh do chnh chng ti lm

Marketing - n l mt hin tng trong nm 2015).

Trong nm 2016, chng ti va ra mt website

Success Oceans, v sau hn 2 thng, chng ti

t c hn 60.000 ngi c, v cng tr thnh

i tc chnh ca anh Nguyn Quang Ngc (CEO

Cn Bo Triu Ph) v hng lot cc din gi ni

ting khc Vit Nam.

Nhng, trong thi gian mi bt u Internet

Marketing, ti khng bit phi lm th no.

Chng ti bt u vi mt trang web nh ti a ch

nlp.gift/hcm.

12
N trng rt ng ngn, vy m phi mt hn 4

ngy ti mi t tay lm c n. Ti bit l kh

khn, nhng ti vn tip tc.

13
(NOTE: Bn c th hc cch lm website tng bc

chi tit ti hng dn y, ch mt 52 pht l bn

c cho mnh mt website hon chnh ri)

Ti tip tc ci thin nhng k nng ca mnh, hc

cc chin lc mi, v quan trng hn, tm ra

nhng g hiu qu m ngi khc ang lm ng

dng vo chnh cng vic ca mnh. C th qua

thi gian, chng ti c nhiu ngi bit n,

nhiu ngi ng k hc hn, v nhiu ngi n

hc hn.

Ngy hm nay, chng ti c hn 200.000 ngi

theo di, v hn 60.000 ngi c blog mi thng.

14
Ti bt u bng vic s dng cc chin lc

v Email Marketing v Content Marketing (phn 3 &

phn 4 trong hng dn ny) v bt u pht trin,

chng ti dnh nhiu tin mua nhng kha

hc, thu ngi khc dy cho chng ti nhng k

nng Internet Marketing nng cao hn, bn s

c hc trong bi hng dn ny.

Nu bn ang t hi ti l ai:

15
Xin gii thiu, ti l Hong B Tu, Co-Founder

Success Oceans Uni, v l gim c Marketing ca

Success Oceans. Bn c th tm hiu thng tin ca

ti ti: http://hoangbatau.com

Ti sao ti li vit bi hng dn ny?

Ti khng ni iu ny khoe vi bn, nhng c

rt nhiu thng tin, kin thc ti t v Internet

Marketing ang trn lan trn mng.

Mt s kin thc cn rt nguy him cho cng

vic kinh doanh ca bn. Nhng kin thc cha

c kim chng, xu hng nht thi ca mt s

"chuyn gia" c th s khng nh hng ngay n

cng vic kinh doanh ca bn, nhng s lm hng

cng vic kinh doanh cng nh thng hiu ca

bn v mt di hn.

16
Nu bn mun vt qua vn no , bn cn

phi tm mt ngi m bn c th tin tng xin

li khuyn hoc hng dn t h.

Trong hng dn ny, bn s khm ph ra nhng

chin lc ng m ti s dng c c

nhng thnh cng, v hc cch p dng nhng

nguyn l vo doanh nghip ca bn. Ti s

a cho bn chin lc THC S hiu qu. Bn s

bit bn cn phi lm g ngay by gi (cho d bn

kinh doanh online hay cha) v nhng g bn

cn i cho n khi doanh nghip ca mnh pht

trin.

Bn c th to ra c hng chc nghn ngi

cht lng truy cp vo website ca mnh mt

m?

Thnh tht m ni: KHNG. Nhng bn c th to

ra hng trm, thm ch hng nghn ngi truy cp

17
t nhng g s hc c trong hng dn ny.

Chc chn!

Cnh bo

Rt nhiu ngi s ni vi bn, "Bn cn phi c

chng trnh affiliate (tip th lin kt). Bn cn phi

PPC (Qung co tr tin theo click). Bn cn phi

dng Social Media".

Vic dng ht chin thut ny n chin thut

khc s dn bn n ci m ti gi l (a Ngc

Chin Thut). Bn s b b tc, n s khin bn tn

thi gian m khng hiu qu.

Hy nh rng: Trong kinh doanh c nhng giai on

khc nhau. Trong mi giai on, bn c th tp

trung vo nhng chin lc v chin thut khc

nhau.

18
Nhng bn khng cn phi p dng tt c chng

khi mi bt u. Hy p dng nhng g hiu qu

trc, ri th nghim mi sau.

Ti liu ny l nhng g hiu qu. Chng ta s i

qua nhng chin lc Internet Marketing m bn

cn tp trung giai on u (ln k hoch, email

marketing, content marketing...). Khi lm ch nhng

iu , bn vt trn 90% i th ca mnh ri.

Sau chng ta mi chuyn n nhng chin lc

nng cao hn.

Bn c ng khng?

Di y chnh xc l nhng g chng ta s hc

c trong bi hng dn Internet Marketing

ny ca ti

Phn 2: 5 Bc xy dng k hoch Internet

Marketing hiu qu.

19
Ti thy hng ngn website c gng th tt c

mi cch Marketing, h dng cch ny, chn,

ri li dng cch khc v hy vng iu k diu s

xy ra. l du hiu ca vic khng c chin lc

k hoch Internet Marketing r rng. Trong phn 2,

bn s hc c cch DUY NHT loi b sai lm v

lm ng ngay t u - ti s cho bn thy chin

thut Internet Marketing c th no bn cn tp

trung pht trin, chin thut no bn cn phi

b qua.

20
Phn 3: Email Marketing - ngun mu cho doanh

nghip online ca bn

C th bn nghe iu ny trc "Tin nm

trong danh sch khch hng". Ti sn ln nht trong

cng vic kinh doanh online chnh l danh sch

email nhng ngi quan tm v theo di v cho

php bn Marketing n h. Trong phn 3, ti s

cho bn thy lm th no xy dng nhanh

chng mt danh sch email khch hng tim nng

v email no bn nn gi cho nhng ngi theo

di bn t h tr nn thch bn, mong mun

c nghe bn ni, mun mua hng t bn.

21
Phn 4: Xy dng h thng Content Marketing

a nhiu Traffic vo website ca bn

Cch thc chng ti ang to ra nhng ni dung

hu ch thu ht ngi c (bi vit ny l mt v d,

n thu ht bn ng khng?). Khi c c ni dung

thu ht, bn s to ra c mt c my a nhiu

ngi vo website ca mnh. T chuyn ha h

thnh khch hng tim nng. Sau gip h mua

hng ca bn. ng vy, ti s ch cho bn phn

4.
22
Phn 5: Social Media Marketing bn hng

C rt nhiu li khuyn v vic s dng Social

Media nh "Dng Social Media tng tng tc",

"Dng Social Media m rng nhn din thng

hiu". Ti s ch cho bn lm th no thc s c

tin t Social Media, c kt qu thc s.

23
Phn 6: Xy dng "C My Khch Hng" vi PPC

(Paid Traffic)

Bn nhn thy qung co PPC (Pay per click - s

gii ngha sau) trn Google, Facebook, Website

Banner. PPC rt tuyt vi cho vic kinh doanh online

nng cao bi v n d dng o lng v m rng,

ng thi n cn cho php d on c ROI

(Return on invesment - T l li nhun rng so vi chi

ph (theo Google adwords)). Nhng, bn cn phi

bit nhng con s v nm c nhng ri ro khi

24
chy qung co khng hiu qu. Ti s chia s cho

bn cch ng nht bt u ng m khng

phi dng tin kim th xem ci no ng.

Phn 7: To ra chin dch Affiliate - Marketing

Relationship nhanh chng a nhiu lt truy

cp (traffic) vo website
25
Mt trong nhng cch nhanh nht ly c uy

tn v lm cho nhiu ngi bit n mnh l nh

ngi khc chia s v mnh, chia s v ti liu ca

mnh. Bn c th s dng cng ng ca ngi

khch, nhng ngi ang theo di email ca bn...

Trong phn 7 ny, ti s ch cho bn lm th no

duy tr mi quan h, xy dng chng trnh

Marketing Affiliate, nh v bn thn theo cch m

bn ngh l khng th.

26
Bn sn sng?

OK. Chng ta bt u...

PHN 2: 5 BC LP K HOCH INTERNET

MARKETING HIU QU

Bn lp k hoch Internet Marketing nh th no?

Hu ht mi ngi khng lp k hoch g c khi

chy digital marketing. H thng ch ngh ra mt

tng Marketing no , theo ui n v k vng

s mang li kt qu tt p. Thc t xy ra l, h

chc chn s gp phi nhng vng mc khng

trnh khi v khi iu xy ra th h gn nh

b ra qu nhiu thi gian v tin bc n mc h

rt ngn ngi phi thay i bt c th g v l

lc chng ta gp phi rc ri ln. Trc khi i vo

hng dn chi tit v bt c chin lc no trong

27
bn cm nang ny, hy suy ngh v vic TI SAO

bn phi Marketing v AI s l i tng bn thc

hin Marketing n. Ti s ln lt gip bn gii

quyt cc vn ny trong 5 bc lp k hoch

digital marketing di y:

Bc 1: Bit c khch hng mc tiu ca

mnh l ai

Bc 2: Bit tm i tng mc tiu ca mnh

v h THC S mong mun iu g

Bc 3: Thit lp MT mc tiu

Bc 4: Bn ang u trc tin ch khng

phi l bn mun i ti u

Bc 5: Tr li vi mc tiu ca bn

CNH BO: KHNG C b qua nhng bc u

tin ny. y l bc quan trng, quyt nh thnh

bi trong chin dch Internet Marketing ca bn.

K hoch Internet Marketing 5 bc

28
Bc 1: Bit khch hng ca mnh l ai

Sai lm ln nht l c th nghim chy internet

marketing (chy ch mt vi Facebook Ads, vit

cc bi blog, hoc to lp cc profile c nhn trn

mng x hi) m khng xc nh c mt cch r

rng u tin l AI s l ngi bn ang c gng

tip cn.

Vic thc s hiu v khch hng ca mnh kh

khn hn rt nhiu vic thit lp mt t cc

website, landing pages v Google Analytics. Nhng

khi bn bt tay vo thit k v c c k hoch

internet marketing v hiu r v khch hng ca

mnh, mi th s tr ln d dng hn rt nhiu:

Bn bit phi vit nhng g trn blog ca mnh

mi khi bn ngi xung v vit bi

29
 Bn cm nhn v bit c tp i tng no

s l i tng ngi mua hng chnh xc cho

qung co ca bn

Mt cch rt t nhin bn s bt u hnh thnh

c nhng mi quan h vi cc c hi kinh

doanh ln hn, bt u to ra cc quan h i

tc chin lc mang li hiu qu m gn nh

khng h mt cng sc

Remember: Hy thu hiu khch hng ca bn

hn c h hiu v bn thn mnh

C 3 cch ti thng chia s vi mi ngi v vic

lm th no hiu c khch hng ca mnh.

1. Lin tc to ra mt danh sch

Bt c khi no bt c ai trong th trng mc tiu

ca bn cp cc vn v: mt ni nim trn

tr no , mt ni s hi, mt hi vng, mt c
30
m, mt tr ngi. l nhng t v cm t gip

bn c mt ci nhn r rng hn v th trng mc

tiu ca bn.

2. S dng a dng cc ngun

Khi nghin cu v th trng mc tiu Google

search, cc bi bo, nh gi trn Fanpage

Facebook, cc trang Q&A, v k c cc cuc i

thoi 1-1 vi khch hng.

3. Hy t m

Tip cn cc nghin cu ny vi u c ca mt

a tr. ca ti y l, hy sn sng n nhn

vi bt c iu g bn c th pht hin ra c

tp hp cc ghi ch v nhng iu kiu dng nh

nhng cm t th v bn tm thy hoc cc khm

ph bt ng v th trng mc tiu ca bn.

31
Nghe c v n gin, nhng thc t th khng. Tuy

nhin, bn cng luyn tp 3 bc trn bao nhiu,

th bn cng nhanh chng c th giao tip vi

khch hng mc tiu bng chnh xc th ngn ng

m h c th hiu c.

Bc 2: Bit c phi tm khch hng ca bn

u v h THC S mun iu g

Mt chuyn gia marketing k rng:

"Khi ti cn ang theo hc Stanford, k hoch

ca ti l c th dy bn b ti v ti chnh c

nhn.

Ti in ra tt c cc lch hc (in 2 mt, tn

tin), t ch, v c c ng bn b ni l h s

n.

Nhng cui cng chng c ai n.

Phi mt n c nm ti pht hin ra ti sao.

32
Bn c bit ti sao khng?

u tin, ti gn nh ch ni v ti chnh. Sai lm

ln. Mi ngi mun nhiu tin hn, t do, cc la

chn. Chng c ai mun hc ti chnh c. Tht l

phin phc!

Th hai, ti tp trung vo mt nhm ngi (bn

tr i hc) l nhng k KHT TING l rt ght

nhng vn lin quan n tin bc. Thc s l

khng h lin quan, v trn c bn l h cn cha

kim ra tin!

Nhng vi t cch l mt doanh nhn y o

tng, ti t nh bn thn l mi ngi nn lng

nghe ti. V mt khi bn dng n t nn, th bn

thua mt ri.

Vn khng nm ch bi din thuyt ca ti c

cao siu n c no. Vn khng nm ch bn

b ti cn phi nghe ci g.

Ti chn sai tp i tng mc tiu, v chnh

l vn .

33
N ging nh kiu bn ni vi bn ca bn l c y

nn chia tay vi g bn trai ti t, v cng ri

ngh ca c y. Yeah, c y nn nhng c y s

khng lm th. t nht l khng cho ti khi c y sn

sng.

Cng tng t vi vic ln k hoch Internet

marketing. Bn s thy c c ng ngi a ra

cc b quyt tuyt chiu nh cch kim tin

vi Qung co Facebook", nhng bi hc quan

trng nht bn ng l phi hc c l

HY TM N NG NGI MUA.

C c tn nhng ngi c-v- s-mua- hng, c

bit l online ng ngha vi vic bn s rt tn

thi gian v ngun lc ca mnh marketing cho

nhng ngi khng bao gi mua hng.

Nu nh phi ch ra mt iu g phi c c

th kinh doanh c online t cm nang ny, th

chnh l:
34
Bn phi tm c ng ngi s chu chi tr cho

bn.

iu ny khng phi l ngu nhin m c c.

Mt phn l ca thnh cng trong lnh vc kinh

doanh online n t vic thn trng la chn

nhng ngi bn mun thu ht v nhng ngi bn

khng mun dy da vo.

Vy phi lm th no nu bn tm c ng

nhng ngi thc s quan tm. Nhng ngi

ng chp nhn, ch lng nghe, thm ch sng

cht c th c bn chia s iu c bit g

t bn?

ng "ch i" th trng, "hy n ng ni c

c"

Xy dng website hng n ng i tng

mun c sn phm ca bn

35
 Kim tra sn sng chi tr, kim nghim

NNG LC v S SN SNG chi tr cho

bn.

Bc 3: Thit lp MT mc tiu

Khi nhc n Internet marketing, mi ngi thng

c xu hng ngh ngay n hnh nh - Facebook

ads! Google ads! Youtube ads! Tt c nhng th

u c th kim ra tin, nhng ch khi s dng

chng mt cch c mc ch.

Phn ln ngi ta khng bao gi ch trng n mt

k hoch cho ti khi nhn thy kt qu. Thc t l,

h cn khng hnh dung c h ang mun nhn

thy kt qu g. (V d nh, Facebook like khng

phi l kt qu ch tr khi bn tm c mt ngi

sn sng chi tr cho bn).

36
Cch tng trng l hy tp trung vo MT

mc tiu no bn mun t c t k hoch

marketing ca mnh. Bn c mun:

Tng email list

Tng doanh thu

Tng lng truy cp vo website

Mt khi bn nhm c MT mc tiu, th vic

tm ra bn phi lm g t c mc tiu s

tr nn d dng hn bao gi ht. Do , khi bn

t c mt mc tiu no , bn c th p

dng nhng th bn kim nghim c (k

hoch, thi gian, tp trung) kim tra nhng

mc tiu tip theo nm trong danh sch ca bn.

By gi ti mun th thch bn.

Hy ly mt mc tiu ln nht m bn mun hon

thnh trong bn k hoch chin dch Internet

marketing ca bn. C th l thu thp c danh

37
sch 10,000 ngi, hoc t c mc $25,000

doanh thu.

Bt k mc tiu ca bn l g, hy xc nh n. Sau

nh du vo lch ca bn trong 1 nm k t

hm nay.

Mc tiu s mt ca bn l g?

Ti tng lm vic vi rt nhiu ngi mun bt

u kinh doanh online. l khong thi k rt thu

ht nhng cng rt thch thc trong vic bit

c mnh cn phi tp trung vo nhng iu g,

phi lng nghe ai, nhng g ti sng v hp

dn th u l nhng th cn phi c thi gian mi

t c.

V th ti hi h, Mc tiu s mt ca anh l g?.

Nu h ni, Ti mun c khong ca 15,000 ngi

trong danh sch ca ti mi nm, th l lc

38
chng ta c mt mc tiu rt c th bt u

bt tay vo lm.

Khi h n group v ni, Ti lm ci ny v ci

ny trn Facebook ngy hm trc, trong group

lp tc s c ngi tip cn h v hi, Facebook

c gip tng 5000 ngi trong email list ln khng?

Trong 95% trng hp, cu tr li s l khng.

Facebook c th s dng rt th v hn l vic phi

ly c 5,000 email subscriber, nhng n s khng

th em li hiu qu thc s cho doanh nghip.

Vic c mt mc tiu tp trung gip ti pht

trin doanh nghip ca ti t mc khng c g 2

nm v trc n by gi tr thnh mt doanh

nghip o to c ting trong c nc.

Vic gii hn nhng la chn ca bn c th rt

ng s, nhng nu bn lm iu , c hi

bn t c mc tiu s tng ln ng k.

39
Bc 4: "Bn ang ng u?" n trc cu

hi: "Bn mun tr thnh ngi nh th no?"

Khi bn m ng dng Bn trn in thoi, iu

u tin hin ra s l g? Trc khi l trnh c ln,

trc c khi bn nhp a im n, ng dng s

ch ra a ch hin ti ca bn. ng dng s khng

th hin ln l trnh trc khi bn bit bn ang

u.

Ti Success Oceans, chng ti tip cn kinh doanh

Online nh l mt H THNG.

l l do v sao chng ti khng nhy ngay vo

cc chin thut Marketing c th v thay vo i

tm kim cc chin lc cp cao hn. Chng ti

cn phi bit c mnh ang u. Sau

xut l trnh. V cui cng l thc hin.

bt u, ti rt khuyn ngh bn nn tp trung

vo email marketing (Phn 3) v content marketing

40
(Phn 4). Sau , khi bn c trang b kin thc

nng cao hn, hy chuyn sang cc phn khc

ca cm nang ny.

Trnh b qu ti vi k hoch Internet Marketing ca

bn

Mi ngy, ngi ta thng pht in v vt kit sc

bi c ng thng tin v doanh nghip ca h.

Thut ton Facebook, t l click AdWord, t l gi

mail trn Getresponse, Infusionsoft!

Bn cn tm hiu:

Cch kim sot cng vic

Hy thc hin mt cch c phng php v

mc tiu r rng v lp k hoch cn thn

nhng g bn cn theo ui v nhng g

KHNG nn theo ui

41
 Chc chn bn s phi i mt vi nhng ro

cn, hy hc cch pht hin v loi b n

Thng qua cm nang ny, ti s ch yu chia s

nhng cch thc min ph qung co website

ca bn. Tuy nhin, mt s cc chin lc s phi

nng cao hn nh vic qung co tr tin.

Click s bt buc bn phi chi tr. iu quan trng

l bn phi quyt nh c phi tp trung vo

kiu chin lc no tm hiu xem (hoc trong

trng hp) bn c th kim c tin t nhng th

bn ang kinh doanh khng.

cng l l do ti sao ti khuyn khch bn nn

tp trung vo nhng th c bn trc. Hy tm hiu

r v th trng ca bn, tp i tng mc tiu, v

cc con s. Sau , khi bn tng trng, bn c

th u t ngc li cho doanh nghip ca mnh.

Thut ng cn bit ROI: Return on Investment

42
Mi mt ng c chi ra t doanh nghip ca

bn (bao gm c internet marketing) s phi mang

li nhiu hn mt ng. l mt ch s ROI tch

cc. Nu bn li ang chi tr nhiu hn nhng g

bn thu li c, th l mt ch s ROI km hiu

qu v bn nn dng hot ng . Ch n gin

l vy. Bn cn phi bit c nu mt chin dch

qung co ang mang li hay tn chi ph thm

t c nhng iu chnh thch hp.

Bc 5: Dch ngc li t mc tiu ca bn

Mt khi bn bit th trng ca mnh l ai, bit

c mc tiu ca mnh l g, v trong bn phi

tp trung vo th g, th vn cn li l bi ton

rt n gin thit lp c k hoch internet

marketing ca bn.

Chng ti gi l marketing da trn s liu

43
y l cch marketing da trn s liu

Gi s 2 gi nh ny l ng:

1. Mc tiu ca bn l c c 1,000 email

subscriber trong vng 1 nm

2. Hin ti bn ang t c khong 10

subscribers mi mi tun

Vi t l hin ti, bn s c c 520 subscriber nu

bn tip tc duy tr cch thc bn ang lm hin

ti (10 subscribers/tun x 52 tun trong nm).

Vy t c mc tiu ra, bn cn phi gn

nh tng gp i t l tng ngi subscriber.

lm c iu bn c 2 la chn:

Tng gp i t l chuyn i (c ngha l phi

gp i s lng ngi dng ng k vo email

list ca bn t s lng ngi vo trang)

44
 Tng gp i traffic (c ngha l phi tng gp

i s lng ngi vo website ca bn)

Bn nhn ra bn c nhng la chn thc hin

no t vic dch ngc s liu ny cha?

Nu bn nhn vo s liu v quyt nh rng bn

mun tng gp i t l chuyn i, bn c th b

qua tt c nhng b kp khc v tp trung vo vic

tng t l ng k trn site.

Nu bn quyt nh phi tp trung vo traffic, bn

c th s dng cc chin lc marketing m ti s

m t k phn cn li ca cm nang ny.

Phn 3: Email Marketing - Ngun sng ca doanh

nghip

Mt ngi bn ca ti thng hay t cu hi ny

cho tt c nhng v khch m anh gp:

45
Hy tng tng khi bn thc dy vo bui sng

ngy mai trong mt th gii hon ton khc, ging

vi tri t, nhng bn khng h bit mt ai.

Bn vn s c tt c nhng kinh nghim v hiu

bit m bn ang c. C thc n v ch , nhng

tt c nhng g bn c l mt chic laptop v 500

la.

Bn s lm g trong by ngy tip theo?

i vi ti, cu tr li r rng hn bao gi ht:

Bt u xy dng mt list email.

C th trc y bn tng nghe thy: Tin nm

trong list email ca bn.

Sau nhiu nm hot ng kinh doanh online, ti c

th khng nh iu ng 100%.

46
y l 3 l do ti sao tt c n lc digital marketing

ca bn (t nht l trong thi k u) cn phi tp

trung vo email marketing v xy dng email list:

Gi Email nhanh hn so vi tt c cc knh

marketing online khc.

Email c th gi cho 10 ngi hoc 100,000

mt cch t ng.

Bn s hu danh sch email ca ring bn.

Khch hng nn c hng li t Email marketing

u tin, khng ch mnh bn

Rt nhiu marketer hng dn cch kim tng

ng t danh sch email ca bn. Bn hng gia

tng gi tr, gim gi, bn hng cho, sn phm

mi v cn nhiu cch khc. Ti Success Ocean

UNI, chng ti c nhiu tip cn khc nhau v

email marketing.

47
Chng ti mun nhng ngi theo di mnh cm

thy hng th khi m email ca chng ti. Tng

email m chng ti gi i phi tht gi tr Cho d

ngi c c sn sng mua hay khng.

C nhng hc vin nm trong email list ca ti

trong c nm tri trc khi mua hng. V chng ti

lun y khi h sn sng.

Lm cch no chng ti lm c iu ?

Lm cch no chng ti c th gi tng tc

vi ai trong khong thi gian di?

Ti thc hin cam kt cho 98% ti liu min ph

v bin nhng ti liu min ph tt hn so vi tt

c nhng th m ngi ta bn.

Ba l do sau y cho thy l do ti sao kha hc

ngn l hnh thc tuyt vi ca email marketing, n

mang li li ch cho ngi c u tin:

48
 Cc kha hc email ngn cha ng nhng gi

tr c bit dnh ring cho subscribers iu

m bn khng th tm c bt k u trn

website.

Nhng ngi theo di email ca bn bit chnh

xc th m h ang xem, khng bt ng, khng

spam.

Nhng ngi theo di email ca bn hng th

vi nhng kha hc ngn, v khng th ch i

thm m email ngay sau khi h nhn c.

Trong kha hc, Internet Marketing System m ti

o to cng anh Trn Mnh c. Trong vng 2

ngy, ti chia s nhng g mnh lm ng sau

cc bi vit, do bn c th hiu cch vit

email ca mnh.

Khi mi ngi hng th m v c email ca

bn, h s cn thch th hn khi mua nhng sn

phm sau.

49
Ai cng c th mua mt tn min, xut bn mt vi

blog posts, v post trn Facebook. Nhng nu bn

mun xy dng mt doanh nghip online thc s,

vi doanh thu thc ttr cho bn khi bn chia s

am m ca mnh vi th gii bn phi bit

cch thu ht thnh gi. Khng ch nhng ngi theo

di th ng, nhng ngi like bn khi h lt

Facebook, m cn nhng ngi theo di email,

nhng ngi rt mong mun nhn c email ca

bn.

iu c ngha l phi gi nhng ngi theo di

bn, v bin h tr khch hng thc s.

Trong tng lai, y l phn kh khn nht khi

thnh lp mt doanh nghip online.

CTR - Click Through Rate: T l nhp chut

T l nhp chut l s lt click vo link email

marketing ca bn. Cho d bn gi chng n

50
trang bn hng, comment trn bi post, mt cuc

kho st, hay mt bi hc cn download. T l

nhp chut o lng mc tng tc ca mi

ngi vi email ca bn. CTR cao c ngha l mi

ngi quan tm n nhng g bn gi cho h. CTR

thp c ngha l nhng ngi c ca bn c th

lt qua hoc khng quan tm n ni dung email

ca bn.

(NOTE: trong Success Oceans Uni chng ti

to ra rt nhiu chin lc a traffic vo v

chuyn i ti a traffic thnh khch hng tim

nng. Hy tm hiu Success Oceans Uni y.)

Phn 4: Xy dng h thng Content Marketing

a nhiu Traffic vo website ca bn

T cu m u cho n cu cui cng, bn khng

th ngng c n. N s khin bn phi c ht

51
trang. N khin bn t m. N k mt cu chuyn

tuyt vi. N s khin bn cm thy tt hn.

Khi bn c n nhng dng cui cng ca bi

vit, bn nh du n v chia s n cho bn b

ca bn. Ha ra, bn khng phi ngi duy nht

yu n. di cng bi vit, bn s nhn thy hng

trm bnh lun, hng ngn lt share.

Tt c nhng comment ca ngi ngi vit. Tt

c l c gi xin tc gi vit nhiu hn.

Cho mng bn n th gii ca Content

Marketing "Khng".

Bn nhn thy nhng bi vit tuyt vi, iu

to ra s thay i cho doanh nghip ca bn?

L do khin bn tip tc c bi vit rt di ny

ca ti c phi do CHT LNG ni dung ca n?

52
Ch cn ni dung trong bi vit ca bn gip ch

c cho khch hng th ngay lp tc h s tr

thnh fan trung thnh ca bn.

Trc khi ti vit email, trc khi ti tr tin cho

qung co, ti dnh rt nhiu thi gian to

ra ni dung hp dn.

Cho n nay, content l nhng g gi c gi

ca ti quay tr li v thu ht nhng c gi mi.

Hng ngn website c hng li t vic lm

content cht lng.

Vy lm cch no bit c ni dung ca bn

hp dn v thu ht?

Mt bi vit hay s c nhiu lt bnh lun tch cc

t pha c gi. H rt ho hng bnh lun, tr li,

chia s ni dung ca bn.

53
"KPI: Key Performance Indicator"

Ti Success Oceans, chng ti s dng Google

Analytics. Nhng d bt k loi analytics software

no bn s dng, s c mt vi ch s hot ng

quan trng, hoc phn quan trng ca d liu m

bn cn theo di thng xuyn.

Nhng ch s KPI cho bn ci nhn tng th v hiu

qu ca digital marketing ca bn. V blog posts,

KPI theo di l t l b trang. T l b trang th

hin s ngi ri trang ca bn sau khi mi truy cp

vo mt trang. Nu ngi c ang tng tc, h

s click vo nhng trang khc ca bn, do t l

b trang thp l mt du hiu tt ca bi vit cht

lng.

Bn c th bt u s dng content tng lng

truy cp ngay by gi (v n khng tn bt k chi

ph no s dng content marketing).

54
Phn 5: Marketing trn mng x hi

Trc y, ti thu mt cng ty gip ti

marketing trn mng x hi.

H ng nhng hnh nh ngu ngc, nhng th

m chng ai quan tm.

Khi ti ng nhp v nhn thy nhng bc nh ,

ti gn nh mun nm b laptop ca ti i. Bn c

th tng tng, ti cha bao gi c cm gic nh

th. Ti ni vi h nhiu ln, nhng h vn tip

tc lm nhng iu y. Ti dng hp tc vi h.

l vn ca rt nhiu chuyn gia tip th

truyn thng trn mng x hi.

Rt nhiu Marketer cho rng qung co trn mng

x hi l "vin n thn k" gip doanh nghip

ca h pht trin, qung co s a hng ngn

55
ngi truy cp vo trang web. Nguy him hn, h

ngh "ch cn vy l ".

Hon ton say lm.

3 l do khin qung co trn mng x hi khng

nn l chin lc u tin ca bn

1. Bn khng s hu ngi theo di trn mng x

hi, nu Facebook thay i chnh sch th bn

gp rc ri ln (thc t c nhiu ngi gp

phi tnh trng ny)

2. Hy tng tng, c rt nhiu ngi dng mng

x hi qung co, ngi dng nhanh chng

click nhng cng nhanh chng thot khi. Bn

khng li n tng g vi h.

3. Mng x hi c th thay i mt cch nhanh

chng...Facebook, Twitter, Instagram, Snapchat,

Periscope, Vine, LinkedIn, Pinterest... danh sch

ny s khng ngng pht trin v s lun lun c

56
 nhng ngi c gng thuyt phc bn rng bn

phi s dng nn tng mi nht.

Trn thc t, trc y ti rt t dng qung co

trn mng x hi. Nhng khi ti hiu c nn tng

ca mng x hi, ti s dng n nh mt cng

c v cng mnh m.

Mt cch tip cn khc v tip th trn mng x hi

Mng x hi ch n gin l cch ch cho bn n

ni c c. Bn ang a thng ip ca bn n

khch hng trn Facebook, Tweeter - ni m h sn

sng n nhn.

Content Marketing + Social Media Marketing = C

my khng ngng lm tng lu lng truy cp

Chin lc Social Media Marketing

#1: t ni dung tt nht ch ng t ng

57
Bn khng phi ( v khng nn) dnh qu nhiu

thi gian ng ln mng x hi. Bn c th vit

mt bi vit hay v ln k hoch t ng ng

trn cc knh khc nhau. Rt nhiu cng c khc

nhau s c th lm iu cho bn.

#2: S dng trang Thank you page hiu qu

Bn tng ng k vo list email qua website,

nhn nt tham gia, v c chuyn n mt trang

khc? Chng ti gi n l trang Thank you page.

Hu ht mi ngi b qua phn quan trng ny v

mt thng bo xc nhn chung chung trn .

Nhng bn c th chuyn trang thnh cng c

gip vng tun hon lan truyn thng tin.

u tin, hy ti gii thch vi bn cch chng

ti lm vi kha hc min ph 3 ngy.

58
Nh thng l, chng ti gi cho tt c trang

Thank you page sau khi h nhp email v ng

k.

Trn trang ny, chng ti gn Facebook post. Sau

ngh ngi c chia s trn trang ca h

59
Trn trang Thank you page bn ch cn vit mt vi

dng ngh h chia s.

#3: Dng chnh khch hng lan ta

Bn c nhng nn tng. Tip theo bn mun

ngi theo di lan truyn gip bn. Gi mt tin nhn

thng bo tng kt ni ca bn.

Khi bn cp n kha hc min ph, n s tr

thnh mt tng kt ni, mt iu g khc s xy

ra. Ngi c ca bn s mun lan la n nhng

ngi cng quan tm n iu .

Khi h nhn nt chia s trn mng x hi trn trang

cm n, h s ngh, Ti khng mun bn ti s b

l n!

V vi la chn chia s ngay lp tc, h c v s

d hnh ng hn.

60
Nhiu cng ty dng chin lc ny thnh cng.

N nhn c nhiu tng tc t d lun.

Ti Success Oceans, chng ti nhn c nhiu

email mi t phng php ny

Call to action - CTA: Ku gi hnh ng

Mi bi qung co trn mng x hi u cn c li

ku gi hnh ng. iu ny nhc nh ngi c

LM mt ci g . V d nh bnh lun, chia s, v

opt-in. CTA khin cho bn c tham gia v tng

tc vi ni dung ca bn. Nu khng c ku gi

hnh ng, h s c bi vit ca bn ri quay li

vi cuc sng ca h, v

qun i tt c v bn. Vic khin h hnh ng,

bn ang thc hin bc u tin trong vic xy

dng mt mi quan h, l trung tm ca digital

marketing hiu qu.

61
Phn 6: Xy dng "C My Khch Hng" vi Pay

Per Click

S rt kh tin nu ti ni cho bn rng c rt nhiu

ngi ti bit iu hnh doanh nghip kim

hng trm ngn, thm ch hng triu nh chin

dch qung co tnh tin theo click chut (PPC)

V h khoe khoang v vic c c khch hng

vi 0.25$ mt lt click. H ni vi ti, Tt qu, Ti

c mt c my to khch hng.

Ci m h ang ni ti l Facebook hoc Google,

bn chi 1$, v bn kim c 2$. l gic m.

l khi qung co tr ph thc s hiu qu.

Chin dch qung co tr tin theo click chut

cn c gi l tr ph mua, PPC, hay pay-per-

click. u c ngha ging nhau

62
Qung co m bn nhn thy trn Facebook v

Google. Cng c nhiu knh khc c tnh tin theo

click chut, nhng ln nht vn

l Facebook Ads v Google AdWords.

Vi qung co tnh tin theo click chut, thi gian

l tt c

Chin lc tr ph mua (PPC) c th hiu qu.

Nhng iu quan trng nht i vi bn- mt ch

doanh nghip l bit nhng chin lc no nn p

dng v khi no s dng chng.

V d, Nu bn bt u s dng t ngy u tin

chi 5,000$ mt thng cho PPC, bn s cht. Bn

cha h bit s tin m bn cn b ra. Nh vy

ging nh bn ang vt tin qua ca s v t

chng. Chng ti dnh rt nhiu nm nghin

63
cu trc khi lm PPC. Hy thc hin theo hng

dn ca chng ti v hy nh:

Thi gian l tt c. ng qu vi

Gi y, mt s doanh nghip gii m c n

v thnh cng.

Nhng iu kh l kh. S cn nhiu s tinh t,

o lng bit c liu n c tht s hiu qu.

C rt nhiu ngi bn ca ti dnh 5,000 $ n

25,000 $ mi thng tr tin qung co. V rt

nhiu ngi trong s h thm ch khng bit mnh

c ang kim c li nhun hay khng.

Sao li c th nh vy? Bi v h chi 25,000 $ v h

kim c 40,000$ nhng h khng dm chc

liu khch hng n t chi ph qung co hay

t ngun khc. H khng theo di chi tit iu .

64
 c th thnh cng trong chin dch qung co

tnh tin theo click chut, bn cn phi bit r

nhng con s ca mnh. N nm mt ch s quan

trng - CPA.

CPA: Cost Per Acquisition - Chi ph trn mi hnh

ng mong mun

Chi ph mi hnh ng n gin ( y nhc ti

mua hng) l s tin phi b ra c mt khch

hng tr tin mua sn phm. Bn d b phn tm

bi nhng d liu khc( lt like, share,click, chuyn

i), nhng cch duy nht tnh li tc u t l

s tin bn chi cho mi khch hng. V d, Nu bn

bn mt ebook 10$ s dng qung co, ch s CPA

ca bn phi t hn 10$. C ngha l nu bn dnh

100 $ cho tin qung co, bn phi c c t nht

10 khch hng mua hng (khng ch email

subscriber) qua vic qung co nu khng s dng

s dng dch v.

65
Hy cng hiu su hn cch bt u vi chin

dch qung co tnh tin theo click chut.

Bt u n gin vi Facebook Ads (KHNG phi

Google AdWords). y l l do ti sao.

Facebook cho php bn qung co n nhng

i tng rt c th nhng i tng c nhiu

kh nng mua hng nht. Bn c th lc ra nhng

ngi s nhn thy qung co ca bn theo cc

tiu ch nh:

a im

Tui tc

Gii tnh

S thch ( trang h thch hoc follow)

Hc vn (bao gm ngnh hc,trng hc, nm

tt nghip)

Hnh vi nh cc website gn nht m h gh

thm hoc h s dng in thoi di ng

66
 V nhng mi quan h nh bn ca nhng

ngi theo di ti

Khi bn sn sng qung co trn Facebook,

bn c th s dng thng tin bn thu thp c

trong Immersion Phase hiu r hn v mc tiu

ca bn.

Nu bn mun, bn c th nhm n nhng ph

n di 35 tui thnh ph ang theo

di Webtretho

Vn l, khi bn nm rt c th i tng hng

n, bn s trnh c vic lng ph tin cho vic

qung co n nhng i tng s khng bao gi

mua hng ca bn.

(Xem lm th no hiu khch hng ca bn l

mt chin lc maketing nng cao cng ging

nh tr tin cho vic qung b truyn thng d

dng thc hin hn, v s kim c nhiu li

67
nhun hn? l l do chng ti khuyn khch bn

thc hin cc bc theo trnh t.)

Thc hin qung co PPC ng cch

Chng ti s dng Facebook ads qung b ni

dung ng ch trn blog. Trong qung co ny,

chng ti thu thp a ch email gi lot bi

ngn min ph v cch Vit ti qung co. Nhng

ngi mun c lot bi ngn min ph v ch

ny l th trng l tng gm nhng khch hng

tim nng nht.

Bn c cn phi c mt website c bit trc khi

bn thu ht lt truy cp n trang web ca bn

hay khng?

Tt nhin l khng.

68
 l sai lm ln nht cho vic tr hon thu ht lt

truy cp n website ca bn v l do nh thit k,

mu sc, hay la chn phng ch.

Phn 7: To ra chin dch Affiliate - Marketing

Relationship nhanh chng a nhiu lt truy

cp (traffic) vo website

Chuyn g s xy ra khi nhng ngi khng l kt

hp vi nhau, khi bn nhn thy mt bi ng trn

mt trang web truyn thng ln? Mt bi vit trn

24h? Hay khi bn nhn thy VNExpress trch li mt

tc gi hoc thm ch cho mt tc gi vit bi

trn blog ca h?

N khng xy ra theo cch thng thng i vi

mt bi post. Ch c mt trng hp c bit, l

Affiliate (tip th lin kt).

69
C rt nhiu trang web ni v tip th lin kt. V

thnh tht m ni, rt nhiu bi trong xut

cc chin thut c th hiu qu trong ngn hn,

nhng khng th to mt chin lc marketing bn

vng.

Trong cm nang ny, ti s khng ni v ClickBank

hoc ni m ngi ta nm sn phm ca bn vo

danh sch ca bn m khng h bit bn. Cng

ging nh nhng th khc, khng c chin lc

nt y ma thut no c, mc d nhng phn

cn li ca internet s cho bn bit.

S tht l, vi nhng ai ang p dng tip th lin

kt ng cch, th b quyt y l nm cc mi

quan h. Bn c th khng c quan h ngay by

gi, nhng ti s ch cch bn xy dng n trong

tng lai.

Phn ny s m t cch thc hot ng cp

cao nht - bt u t vic xy dng ni dung

70
content v xy dng email list ca bn (bn

cm nhn c ch trong hng dn ny

cha?). C nhn ti khi bt u, ti c th s b

m chm trong bi th tip th lin kt ny thc

s ging nh php thut hc m i vi ti.

Cch cc mi quan h ln hnh thnh online

Ti mun a bn ra sau hu trng v chia s

nhng iu s xy ra khi cc mi quan h ln gia

cc i tc ln tan v.

S dng Hiu ng m thanh vm

Mt ngi thy ca ti Tim Ferriss pht hnh

quyn sch

Tun lm vic bn gi cc k thnh cng m

khng cn n tin v mi quan h bng cch to

ra ci m anh gi l Hiu ng m thanh vm.

71
Khi c cng nhiu ngi nghe ni n sn phm

hoc website ca bn qua nhiu ngun khc nhau,

h cng t m cho rng chnh l th h phi lu

tm n.

(Lu v mc chuyn su ca cc bi vit. Nu

thc s cc bi vit ny khng cht lng th chin

dch ny cng khng th thnh cng nh vy)

Tip theo, ti s ch cho bn cch bt u qu

trnh v gp g nhng ngi bn mun to quan

h.

Cch s dng email hn gp nhng i tc ln

mi

N cn nhiu mnh li hn bn tng. Nhng ngi

c gng ln lch mt cuc gi vi mt ngi

bn rn, v sau khi lp i lp li i ti i lui ln lch

72
email, nhng ngi bn rn n gin l t b v ni

rng, Xin li, ch l ti khng c thi gian.

Mc tiu ca bn l ti thiu vic i ti i lui v

khin chng tr nn d dng cho nhng ngi bn

rn c thi gian ni chuyn vi bn.

y l 5 iu quan trng cn phi nh khi bn vit

email:

1. Bn (ngi c a v thp hn mun ni chuyn

vi nhng ngi bn rn) nn bt u cuc gi

trc, nhng cng s a s ca bn trong trng

hp h mun ni chuyn vi bn ngay lp tc

Nhn tin, ng cm thy b xc phm khi ti dng

t a v thp hn. Hy thng thn: Nu bn

mun mt ci g t ngi khc, trong tnh hung

ny, bn c a v thp hn.

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Cho d l bn t ni ting, t giu c, t thnh cng,

t quan trng, hay t bn rn hn, ch l vn d n

nh th. Hy nh rng, BN mun mt ci g

ca H. iu quan trng l phi nhn ra iu ny

v lm vic theo lch ca ngi bn rn. iu c

ngha l:...

2. ng bt h phi suy ngh

Bn khng th yu cu h lm vic theo lch ca

bn, nhng ng thi bn li mun h d dng ni

ng . ng bt h phi ngh i ngh li nhiu

ln mi cht c lch. Thay v , a ra cho h

mt s la chn thi gian khc nhau h c th

nhn cuc gi. iu khin h cm thy lch lm

vic ca h c tn trng, v h c th a ra

quyt nh cui trong tm tay ca h m khng

phi suy ngh nghiu.

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3. Gi email ca bn vo thi gian h c nhiu kh

nng c n

Bn s khng th tin c s lng ngi gi nhng

email cu hi phc tp cho nhng ngi bn rn

vo bui chiu th 6 u.

Ti sao? Ti sao bn li i gi nhng vic i hi

phi mt rt nhiu thi gian cho h trong khi gn ti

ngy ngh cui tun?

Cu tr li l: Ti cha tng ngh n vic .

Nu bn khng ngh cho nhng ngi bn rn, bn

s tht bi.

ti a c hi bn nhn c cu tr li, hy gi

email cho ngi bn rn khi h c kh nng c v

thc hin n nht.

Ni cch khc th:

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 Khng bao gi c gi email cho ngi bn

rn vo sng th hai.

Khng bao gi c gi email cho ngi bn

rn vo ngy sinh nht ca h (tr khi ch l

mt tin nhn chc mng sinh nht)

Thay vo , hy ngh n thi gian h d c

c email ca bn nht. C th l lc n tra?

Hoc ti ch nht khi h ang chun b cho tun

ti?

4. Lm cho h khng th b qua email ca bn vi

mt b cc hp dn

Trnh by xu c th khin email b l i ngay c i

vi nhng email hu ch v th v nht.

S dng ngt on v gch u dng email

ca bn tr nn d c.

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V gi n trong on vn bn hn l HTML do

n c th d dng c trn thit b di ng. i vi

nhng email VIP, ti s gi cho mnh trc kim

tra chc chn n d c v bt k URL no u c

th click c.

5. S dng ng ng php v chnh t

Li chnh t l du hiu ca s li bing. Hy s

dng du cu v vn t thch hp.

Khng s dng nhng t i khng vit hoa hoc t

vit tt. Mt email cn tinh t hn mt tin nhn vn

bn.

Lun c li email ca bn. Hy ngi c tp

trung vo thng ip ca bn.

Bn s ngh rng ti khng cn phi nhc li iu

ny, nhng ti vn lm.

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Nu bn lu c nhng iu trn, bn s c

c mt phn hi tch cc.

BN CN BIT

LCV: Gi tr vng i khch hng

Gi tr vng i l gi tr m khch hng mang li

cho bn theo thi gian. Bn cng chm sc, gn

kt, bn thm cho h, gi tr ny cng tng, v

doanh nghip ca bn cng pht trin.

Tng danh sch email ca bn gp ba ln trong

cha y mt nm

3 bc vit bi blog hon ho cho lin kt:

Bc 1: Vit cho c gi ca h, khng phi ca

bn

Bn bit ci m c gi ca bn mun v thch

c. Nhng trang m bn ang ng bi c i

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tng c gi khc. Hy nhn trang ch ca trang

web, nhng bi ph bin nht, v c cc bnh

lun tm hiu l g.

Bc 2: Ngay lp tc thu ht ngi c n vi

trang web ca bn

gy s ch ca c gi, trn bi vit ca bn,

bn cho nhng c gi mn qu c bit dnh

cho h. Mi ngi u thch nhng th min ph, do

bn ang cho h mt l do thuyt phc click

v thm website ca bn.

Bc 3: Khuyn khch c gi cung cp a ch

email ca h cho bn

Bn cho c gi mt link n mn qu min ph.

Nhng ni m link dn ti l g? Bn mun to

mt trang ch chuyn dng duy nht cho li

xut . N ch mt cha y 1 gi (ti khuyn bn

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nn s dng mt chng trnh nh LeadPages), v

kt qu t c l rt ln.

Mt trang ch n gin bao gm:

Vit mt tiu cho c gi, nh Cho mng

bn n vi Success Oceans Uni"

M t chi tit chnh xc nhng g bn ang

xut tng h: Mt file PDF? Video? Audio ghi

m? Hay mt eBook?

Vi 3 gch u dng, ni vi c gi chnh xc

nhng qu tng ca bn c li cho h nh th

no. N s gip h lm g? Chc chn rng n

rt r rng do khng c g l kh khn khi h

ng k.

Bao gm mt biu mu ng k, ni khch

hng nhp tn v email ca h.

Phn 8: Internet Marketing: Tip theo l g?

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Cho d bn mi ch bt u, hay bn kinh

doanh online thnh cng, bn cng hc c

mt s h thng quan trng v cc chin lc ca

internet marketing v thu ht lu lng truy cp n

trang web ca bn.

V bn bit cch thc hin chng trong vi

ngy hoc vi tun, thay v mt rt nhiu nm nh

ti(ti khng s dng mt vi chin lc trong

cm nang hng dn ny cho n khi mt i ng

m ti thu ch cho ti iu ).

Nhng g chng ta cp:

Qu nhiu v qu t: Lm th no c chin

lc trong internet marketing (Phn 1)

Lm th no hiu su sc v th trng ca

bn do bn s bit r hn v ni s hi, s hi

vng v gic m ca h hn chnh bn thn h

(Phn 2)

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 Cch lm khc l offer cc kha hc ngn min

ph bn cc kha hc tr ph (Phn 3)

7 yu t quan trng m mi phn ni dung cn

phi c nu bn mun mi ngi chia s chng

(Phn 4)

Cch nhng doanh nghip thnh cng thc s s

dng ni dung nh l mt chin lc qung co

min ph (Phn 4)

Mt ch s quan trng ca ca remarkable

content v cch pht hin ra n (Phn 4)

L do ti xa thi mt i l truyn thng mng x

hi (Phn 5)

La chn min ph v tr ph tit kim thi

gian trong vic tip th truyn thng mng x hi

(Phn 5)

Cch to ra mt vng lp lan truyn lm

cho mng x hi chia s mt cch t nhin v t

ng (Phn 5)

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 Thi gian: B kp ca pay-per- click. Nu b qua

n tin ca bn s t ng bin mt (Phn 6)

Ti sao ti khuyn bn nn dng Facebook ads

hn l Google AdWords (Phn 6)

Lm th no nhng mi quan h ln thc s

hnh thnh trong tip th lin kt (Phn 7)

Mt email mu tip cn c nhng i tc

tim nng (Phn 7)

Lm iu g tip theo?

Bn bit rt nhiu iu ri, by gi l lc bt tay

vo hnh ng. Tham gia Success Oceans Uni

chng ti hng dn bn tng bc hnh

ng sao cho c hiu qu nht, hiu qu ngay t

ln u tin, bn vng mi v sau. V hn ht, bn

s c c nhng ti liu, biu mu lm sn bn

sn sng m ra bt c cng vic kinh doanh online

no khc nu mun.

83
Ti i bn !

Hong B Tu

Hong B Tu l Gim c Marketing ca Success

Oceans, ng thi l Co-Founder Success Oceans

Uni. Vi rt nhiu kinh nghim Internet Marketing,

nm 2015 anh cng i nhm a nhng kha

hc NLP ca Life University ni ting vi hng ngn

ngi tham d. Hin ti, anh ang cng i nhm

xy dng nn nhng h thng Internet Marketing

hiu qu nht, m bo yu t t ng, ti u chi

ph. Tm hiu thm ti http://hoangbatau.com

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