Question 3: How companies do their advertising campaign planning? Explain each step in detail!

An advertising campaign is a series of advertisement messages that share a single idea and theme which
make up an integrated marketing communication (IMC). Advertising campaigns appear in different media
across a specific period. An advertising campaign is an organized series of advertising messages with
identical or similar messages over a particular period. It is an orderly planned effort consisting of related
but self-contained & independent advertisements. Though the campaign is conveyed through different
media, it has a single theme & unified approach. General Steps in Developing and Implementing an Adv.
Campaign:

1. Identify and analyze target audience

2. Define advertising objectives
3. Create advertising problem
4. Determine advertising budget or appropriation
5. Develop media plan
6. Create advertisement message
7. Execute campaign
8. Evaluate advertisement effectiveness
9. End of advertisement campaign.