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Technology Entrepreneurship (ENT600) Written Report On Case Study (20%)
Technology Entrepreneurship (ENT600) Written Report On Case Study (20%)
TECHNOLOGY ENTREPRENEURSHIP
(ENT600)
OVERVIEW
A case study is an account of an activity, event or problem that contains a real or hypothetical
situation and includes the complexities you would encounter in the business. Case studies are
used to help you see how the complexities of real life influence decisions.
The term case study refers to both a method of analysis and a specific research design for
examining a problem . Analysing a case study requires you to practice applying your knowledge
and your thinking skills in a real situation. To learn from a case study analysis you will be
"analysing, applying knowledge, reasoning and drawing conclusions" (Kardos & Smith 1979).
,
A successful case study analyses a real-life situation where existing problems need to be solved. It
should:
Relate the theory to a practical situation; for example, apply the ideas and knowledge
discussed in the coursework to the practical situation at hand in the case study.
Identify the problems.
Select the major problems in the case.
Suggest solutions to these major problems.
Recommend the best solution to be implemented.
Detail how this solution should be implemented.
INSTRUCTIONS
1. This is a group project and the students are required to form groups comprising of 3
MEMBERS ONLY.
2. Each group needs to choose ONE company (Lecturer/Student identified) that required
technology solutions.
3. The group need to collect as much as possible about the companies (i.e company
background, product, marketing techniques, business performance, etc).
4. The information can be collected through document reviews, personal interviews with the
owners, observation, etc.
5. The group needs to analyse the companies using SWOT analysis and Consumer Trends
Canvas (CTC), and propose relevant business intervention to enhance the performance of
the companies.
6. The group needs to write a final report using the given format.
7. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a case study report.
8. The report must be submitted on or before ______________. Failure to do so will
jeopardize the students grade for this subject.
Read and examine the case thoroughly. Take notes, highlight relevant facts, underline key
problems.
Focus your analysis. Identify two to five key problems.
Uncover possible solutions.
Select the best solution.
1. COVER PAGE
Company Name
Student Names, Student ID, Programme and Group
Lecturer Name
2. EXECUTIVE SUMMARY
If Appropriate should be written last to focus on key points/findings.
3. INTRODUCTION
4. COMPANY INFORMATION
5. COMPANY ANALYSIS
Analyze the case (product/service) by using the tools (SWOT & Consumer Trend Canvas)
Findings
Identify the problems found in the case. Each analysis of a problem should be supported
by the facts given in the case together with the relevant theory and course concepts. Here,
it is important to search for the underlying problems; for example, cross-cultural conflict may
be only a symptom of the underlying problem of inadequate policies and practices within
the company.
This section is often divided into sub-sections, one for each problem.
Discussion
Summarize the major problem/s.
Identify alternative solutions to this/these major problem/s (there is likely to be more than
one solution per problem).
Briefly outlines each alternative solution and then evaluate it in terms of its advantages and
disadvantages.
There is no need to refer to the theory or coursework here.
7. CONCLUSION
9. REFERENCES
Make sure all references are cited correctly. Recommend that you source interviews, business
journals, periodicals, and textual references as well as some online research. Make sure you
support your ideas with facts and figures. Please try to use your own words and ideas based on
research rather than copy and paste others words from the internet.
Attach any original data that relate to the study, but which would have interrupted the flow of the
main body. All charts, financials, visuals, and other related items can be placed here and
referenced in the report.
What tools will you use for your analysis? (SWOT and
4
CTC template, etc)
COMPANY LOGO
COMPANY ANALYSIS
NAME OF COMPANY
LECTURER :
TABLE OF CONTENT
ENT600 : NFL 2017
CASE STUDY(ENT600) : GUIDELINES & TEMPLATE
PAGE
TITLE PAGE i
ANKNOWLEDGEMENT ii
TABLE OF CONTENT
iii
LIST OF FIGURES iv
LIST OF TABLE v
EXECUTIVE SUMMARY vi
1. INTRODUCTION
2. COMPANY INFORMATION
2.1 Background
2.2 Organizational Structure
2.3 Products/Services
2.4 Technology
2.5 Business, marketing, operational strategy
2.6 Financial achievements
3. COMPANY ANALYSIS
5.1 SWOT
5.2 Consumer Trend Canvas
5. CONCLUSION
7. REFERENCES
8. APPENDICES