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METHOD

Explore Your Ideas


Explore your ideas can help you select the most promising ideas, by refining your ideas.
The method is a structured and solution-oriented way to build on what appears to be
interesting ideas that have come out of a brainstorming session. This method evaluates
strengths and provides solutions to the challenges related to the ideas and helps you
select the most promising ideas out of the bunch generated in the ideation face.

STEPS

1 Start by choosing an idea that you would like to develop. MATERIALS


Print The Maturing of Ideas
2 Print [The Maturing of Ideas] poster or write the following
headlines on a flip chart: "Strengths," "Potentials," "Challenges"
poster
Or use a flip-over
and "How to overcome challenges." You now investigate your idea Post-its
in the following order: Markers

3 Strengths: Write at least three strengths of the idea.

4 Potentials: Write at least three suggestions on effects that the idea


could help create.

5 Challenges: Think about the challenges you see related to the idea.
When writing the challenges, you can formulate them as
development questions. If the challenge is that the idea is too
costly, a development question could be "How can we mobilize
more resources?".

6 "How to overcome challenges": Brainstorm on how the challenges


can be overcome. That is how the idea can be improved.
Once you have completed the process, you are left with a stronger
idea that could look quite different than when you began.

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