You are on page 1of 34

An Introduction to Design Thinking

Corey Ford
cford@stanford.edu
TODAY

-What is Design Thinking?

-Experience a Design Project

-Questions/Tour

Corey Ford
cford@stanford.edu 2
what is design?

Corey Ford
cford@stanford.edu
DESIGN IS NOT AESTHETIC

Corey Ford
cford@stanford.edu
DESIGN IS NOT AN EVENT

Corey Ford
cford@stanford.edu
DESIGN IS NOT A PRODUCT

Corey Ford
cford@stanford.edu
DESIGN IS NOT AN EXPERIENCE

Corey Ford
cford@stanford.edu
collaborate

accept

EMPATHY
iterate synthesize

DESIGN IS A PROCESS...
DEFINE
TEST

stoke
show

PROTOTYPE
IDEATE

Corey Ford
cford@stanford.edu select
...WITH VARIOUS VISUALIZATIONS.
collaborate

accept

EMPATHY
iterate synthesize

DEFINE
TEST

stoke
show

PROTOTYPE
IDEATE

select

Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu ...USING THESE MINDSETS.
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
collaborate

accept Design
Process
EMPATHY
iterate synthesize

DEFINE
TEST

stoke
show

PROTOTYPE
IDEATE

Corey Ford
cford@stanford.edu select
what is THE d.school?

Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
DESIGN! design thinking!

individuals!
teams!

products! experiences!

tech! biz!
eng! art!
human!
Corey Ford
cford@stanford.edu
Innovations! Innovators!

individuals!

teams!

organizations!
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
collaborate

accept

EMPATHY
iterate synthesize

DEFINE
TEST

+
stoke
show

PROTOTYPE
IDEATE

select

Corey Ford
cford@stanford.edu
collaborate

accept

EMPATHY
iterate synthesize

TEST
DEFINE SOCIAL
+

show
stoke ENTREPRENEURSHIP
PROTOTYPE
IDEATE

select

Corey Ford
cford@stanford.edu
What Is This?

Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
collaborate

accept

EMPATHY
iterate synthesize

DESIGN IS A PROCESS...
DEFINE
TEST

stoke
show

PROTOTYPE
IDEATE

Corey Ford
cford@stanford.edu select
Corey Ford
cford@stanford.edu ...USING THESE MINDSETS.
ENOUGH ...LEts EXPERIENCE
TALK... DESIGN THINKING!
Corey Ford
cford@stanford.edu
An Introduction to Design Thinking?

Corey Ford
cford@stanford.edu

You might also like