PGE2 S4 English Module

PGE2,
Semester 4
2022 - 2023

PERSONAL BRANDING
LV1 Module

PGE2 Personal Branding Module

2022-2023
1

Table of Contents
Grading ..............................................................................................................................3
Vocabulary List 1 ................................................................................................................4
Recruitment Vocabulary Quiz..............................................................................................5
Vocabulary List 2 ................................................................................................................6
Vocabulary list 3 .................................................................................................................8
Work/Life Experiences ........................................................................................................9
Talking About Work Experience (Pairwork) ....................................................................... 10
The company Size/location Products/organisation ........................................................... 10
Strengths and Weaknesses ............................................................................................... 11
Qualities and Skills ............................................................................................................ 12
Talking About Weaknesses .................................................................................................6
Video CV Grading Criteria ...................................................................................................9
The Cover Letter................................................................................................................ 13
How to Write a Cover Letter Guide.................................................................................... 14
How to make letters stand out .......................................................................................... 16
1. Cover letter in response to a job ad ............................................................................... 18
2. Cover letter example: using a contact ........................................................................... 19
Cover Letter Writing Task ................................................................................................. 20
Mistakes Students Make When Applying for Internships! ................................................. 22
Interview Question Basics ................................................................................................. 23
Interview Dos and Don’ts .................................................................................................. 24
Job Interview Language .................................................................................................... 26
Job Interview Multiple Choice ........................................................................................... 27
Interview Questions .......................................................................................................... 29
Job Interview Role Plays (Practice) .................................................................................... 30
Conditionals Review ......................................................................................................... 32
Conditionals Exercises ....................................................................................................... 33

2022-2023
2

Grading

Présentation orale 40% Participation in class, CV videos, job
interview role play
Travaux écrits 40% In-class tests, cover letter
Examen final écrit 20% Final written exam (no formal oral other
than the job interviews)

Graded work required this semester:

• CV video
• Cover letter
• One class test on the grammar points (Séance 5)
• One class test on vocabulary (Séance 6)
• Job interview role play (Séances 7 and 8)

Grammar points to be covered:

• Past simple
• Conditionals
• Verbs and prepositions (in the context of work and study)


2022-2023
3
Vocabulary List 1
French English
1) Débouchés / perspectives d’emploi job openings / prospects
2) Offres d'emplois job postings / situations vacant
3) Candidat applicant
4) Candidature application
5) Recrutement de jeunes diplômés graduate recruitment
6) L’apprentissage / le stage apprenticeship / internship
7) Un contrat à durée déterminée temporary contract
8) Un contrat à durée indéterminée permanent contract
9) Lettre de motivation cover letter
10) Un entretien interview
11) Sélectionné, retenu shortlisted
12) Stage de formation en entreprise internship
13) Congés payés paid holiday
VERBS
14) Chercher un emploi to look for a job
15) Poser sa candidature to apply for a job
16) Posséder les qualifications requises to possess the required qualifications
17) Être expérimenté to be experienced
18) Graver les echelons to climb the professional/career ladder
19) Travailler à plein temps to work full-time
20) Travailler à mi-temps to work part-time

2022-2023
4
Recruitment Vocabulary Quiz
Carefully read the question and choose the correct response.
1. Since John is not permanently employed by Google this means he’s a ______ employee.
a. temporary
b. part-time
c. hired

2. During an interview, you may be asked to describe your strengths but might also ask about your
_______
a. week
b. difficulties
c. weaknesses

3. The new assistant manager has a degree _____ Business Studies.
a. inside
b. in
c. on

4. A job advertisement gives an *accurate description of the job and what it requires from ______
a. applications
b. applicants
c. appliers
*Accurate means précis in French.

5. After Marie was promoted to Sales Manager she moved several steps up the _______
a. food chain
b. job staircase
c. career ladder

6. Another word for ‘employees’ is ______.
a. staff
b. personnel
c. both A and B

7. A job advertisement will usually ask people to send their CV along with a ____________
a. cover letter
b. motivation letter
c. resumé

8. Making connections with family, friends, classmates, and professional organizations to find a job is
also called ______________
a. researching
b. communicating
c. networking

9. Your past history (example: education, previous employment and accomplishments) is also called
your _________
a. background
b. backdrop
c. heritage

10. After receiving CVs employers will make a ____________ of all the desired candidates they want to
interview
a. short form
b. short list
c. shorts

2022-2023
5

Vocabulary List 2
Showcasing your skills

ACTION VERBS

To achieve To interpret
To analyse To initiate
To assess To lead
To assist To learn
To attain To monitor
To collaborate To operate
To compile To prepare
To deal with To present
To deliver To prioritise
To demonstrate To represent
To design To schedule
To determine To show
To document To study
To evaluate To suggest
To examine To train
To execute To translate
To handle To undertake
To identify To write
To illustrate

ACHIEVEMENTS
Trips abroad (study, work)
Awards won
Voluntary work
Membership of a student association
Positions of responsibility
Project work/team work

TRAVEL/SPORTS
Shows independence
Shows self-confidence
Participation in sports shows team spirit


2022-2023
6

VOCABULARY FOR IMPACT

To accentuate organisational skills:
Arranged Ordered
Categorised Organised
Collected Prepared
Compiled Recorded
Corrected Registered
Distributed Reserved
Filed Responded
Incorporated Reviewed
Logged Scheduled
Maintained Screened
Monitored Supplied
Observed Updated

To highlight achievements:
Accomplished
Increased
Achieved
Initiated
Built
Instigated
Created
Launched
Developed
Led
Established
Managed
Excelled
Mastered
Expanded
Reduced
Founded
Solved
Identified
Streamlined
Implemented

Other verbs
Administered Designed
Advised Instructed
Analysed Introduced
Approved Maintained
Completed Negotiated
Conducted Oversaw
Controlled Performed
Coordinated Planned
Defined Presented
Delivered Supervised
Demonstrated Supported

2022-2023
7

Vocabulary list 3
Verbs + Prepositions
VERB EXAMPLE NOTE THE FRENCH HERE:

To apply to He applied to HSBC for a job
To apply for She applied for a job
To look for I’m currently looking for a job
To work at He works at Google
To work in She works in advertising
To participate in We participated in a debate
To specialise in I specialised in marketing
To work on We’re working on a big project
To take on I want to take on more responsibility
To carry out He carries out research as part of his
job
To work out I had to work out how to do things

2022-2023
8
Work/Life Experiences

What sort of jobs have you had in the past (internships, summer jobs, voluntary work etc.)?
• How did you get these jobs?
• What did you like/dislike about them?
• What impact do they have on your career choice, if any?

What are the benefits of doing an internship in your opinion?

Have you ever done any voluntary work?
• What did you like/dislike about it?
• What value does voluntary work bring?
• Why would potential employers be interested in your background in voluntary work?


2022-2023
9
Talking About Work Experience (Pairwork)

Tell your partner about an internship/apprenticeship/training period you completed or your
work experience.

Step 1: (10 minutes) Preparation: You may write down notes but no complete sentences using
the table below to help you. Details: be specific/use action verbs/quantify.

Step 2: (10 minutes): Listening to your partner’s report – do not take down any notes - you may
ask him or her to repeat and you may ask him or her questions – memorize.

Step 3: (3 minutes) Give an oral report about your partner to the class. (Fold and use left-hand
column as an outline.)

Yourself
Professional goals
Strengths/weaknesses

The company
Size/location
Products/organisation

Your role/duties/tasks

Problems/obstacles/
conflicts?
How were they resolved?
Relations with colleagues/
bosses/customers or clients?

What exactly did you
accomplish/achieve?

Assessment:
Positive/negative
aspects
What did you learn?
What skills did you
develop / improve?
Did you grow or change?

Did this experience make
you re-assess your goals?

Satisfying/disappointing/
enriching/ …?


2022-2023
10
Strengths and Weaknesses
Assessing Your Strengths (Monster.com)
Assess your skills, and you will identify your strengths. This is an exercise worth doing before any
interview. Make a list of your skills, dividing them into three categories:
• Knowledge-Based Skills: Acquired from education and experience (e.g., computer skills,
languages, degrees, training and technical ability).

• Transferable Skills: Your portable skills that you take from job to job (e.g., communication
and people skills, analytical problem solving and planning skills)

• Personal Traits: Your unique qualities (e.g., dependable, flexible, friendly, hard-working,
expressive, punctual and being a team player).
When you complete this list, choose three to five of those strengths that match what the employer is
seeking in the job posting. Make sure you can give specific examples to demonstrate why you say that is
your strength if probed further.
Assessing Your Weaknesses
This is probably the most dreaded part of the question. Everyone has weaknesses, but who wants to admit
to them, especially in an interview?
The best way to handle this question is to minimize the trait and emphasize the positive. Select a trait and
come up with a solution to overcome your weakness. Stay away from personal qualities and concentrate
more on professional traits.
Scripting Your Answers
Write a positive statement you can say with confidence:
"My strength is my flexibility to handle change. As the customer service manager at my last job, I was able
to turn around a negative working environment and develop a very supportive team. As far as
weaknesses, I feel that my management skills could be stronger, and I am constantly working to improve
them."
When confronted with this question, remember the interviewer is looking for a fit. They are forming a
picture of you based on your answers. A single answer will probably not keep you from getting the job,
unless, of course, it is something blatant. Put your energy into your strengths statement -- what you have
to offer. Then let the interviewer know that although you may not be perfect, you are working on any
shortcomings you have.

2022-2023
11
Qualities and Skills

Brainstorm Personal Qualities (and be able to justify your choice)

Brainstorm Professional Skills (and be able to justify your choice)

Positive attributes

In the Anglo-Saxon culture we ‘sell’ ourselves to prospective employers. It is, therefore, essential that
you are able to think and talk positively about yourself. This next exercise is to practise making a
good case for your qualities.

List THREE positive qualities about your personality
1. _______________________________
2. _______________________________
3. _______________________________

Now list THREE positive work or study-related qualities
1 _______________________________
2 _______________________________
3 _______________________________

Now list THREE positive can-do qualities
1. _______________________________
2. _______________________________
3. _______________________________

2022-2023
12

Are you good at any of these things?
• handling conflict
• making decisions
• striking the balance between the big picture and detail
• taking risks
• being adaptable and willing to change
• being personally organised

Are you the sort of person who is…
• committed
• competitive
• creative
• determined
• enthusiastic
• good at taking initiative
• quick thinking and gets to the point
• self-confident
• sensitive to other people and situations
• willing to take responsibility?

2022-2023
3

Source: Three Key Questions on Measuring Learning, Jay McTighe, http://www.ascd.org/publications/educational-

leadership/feb18/vol75/num05/Three-Key-Questions-on-Measuring-Learning.aspx

2022-2023
4

Key expressions
I’m very good at/I’m skilled at using Microsoft Access.
I’m experienced in/I’m trained in accountancy.
I am responsible for…
Skills and abilities

Think of occasions in your life where you:
1. Resolved a problem
_______________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________
______________________________________________________________
2. Set objectives to reach a goal
_______________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________
______________________________________________________________
3. Met a challenge
_______________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________
______________________________________________________________
4. Worked in a team
_______________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________
______________________________________________________________

2022-2023
5
Talking About Weaknesses

Do not be discouraged by your weaknesses; we all have them. Admitting to weaknesses is your
first step towards improvement.

Can you think of any potential weaknesses?

WEAKNESSES CORRESPONDING STRENGTH


2022-2023
6

VIDEO CVS

2022-2023
7

Compare these videos:

1. French student video: https://www.youtube.com/watch?v=TwYkRu-5PDs
2. French student video with graphics: https://www.youtube.com/watch?v=m0H62IMeWEc

Other examples
https://www.youtube.com/watch?v=gh43P-XoWmg
https://www.youtube.com/watch?v=c_PZTAW5piQ
https://www.youtube.com/watch?v=NWWaOWRRR38
https://www.youtube.com/watch?v=4WEQtgnBu0I
VIDEO CV – replacing the traditional paper CV, shows your personality
POSITIVE POINTS: shows your personality and gives recruiters an idea of who you are
NEGATIVE POINTS: could be discriminatory (gender, race, social class, weight)
Tips:
Ø Look the part = dress smartly, maintain eye contact with the camera, cheerful disposition,
confident manner
Ø Choose the background carefully (where you film it)
Ø PRACTISE, PRACTISE, PRACTISE
Ø Keep it short. Long is boring. 1-2 minutes is ideal.

What to include:
1. Introduce yourself clearly – what is the aim of your video?
2. Info on education (achievements, group project work, relevant modules)
3. Relevant work experience
4. Why do you want to work for this company? (only if you are creating the CV video for a specific
post)
5. Interesting facts
6. End with thanks for watching

2022-2023
8
Video CV Grading Criteria

Name …………………………………………………………….. Grade:

Skill 4 – 7.5 8 – 11.5 12 - 15 16 – 19.5 20
Incomplete Minimal Developing Proficient Excellent –
exceeds
expectations
Differentiating factors
§ What makes you the
ideal candidate?
§ Are attributes clearly
defined and
supported with
examples?

Impact
§ Level of conviction
§ Body language
§ Eye contact with the
camera / no reading
from notes

Technical competency
(use of music, images,
etc.)

Language consistency
§ Grammar accuracy
§ Pronunciation
§ Fluency
§ Vocabulary

General comments

2022-2023
9

COVER LETTERS


2022-2023
10
Objectives
• Students should know the differences between formal and informal English
• Students should know how to lay out a letter in English, including appropriate salutations
• Students should be aware of what to include in a cover letter (expressing interest, giving direct
information on how their experience directly relates to the position, suggest a meeting)

2022-2023
11

Source: Harvard University

2022-2023
12

The Cover Letter

The cover letter or letter of application can be as important in the CV in that it often provides the first direct
contact between the candidate and an employer. If it is not well-written or well-presented, it will make a poor
impression and could cost you the job. This letter normally contains 3 or more paragraphs in which you should:
Confirm that you wish to apply and say where you learned about the job
Say why you are interested in the opposition and relate your interests to those of the company
Show that you can contribute to the job by highlighting your most relevant skills and experience – mention your
qualifications, training, education and accomplishments.
Indicate your willingness to go to an interview

2022-2023
13
How to Write a Cover Letter Guide
Source: https://www.jobs.ac.uk/media/pdf/careers/resources/how-to-write-a-cover-letter-for-
management-administration-jobs.pdf

2022-2023
14
How to Write a
Cover Letter
for Management and
Administration Jobs
An ebook with tips and examples to
create the perfect cover letter
2 Tweet this ebook, share on Facebook, LinkedIn or Google+
3
www.jobs.ac.uk How to Write a Cover Letter for Management & Administration Jobs
2 When to send a cover letter

1 The purpose of your cover letter
You should always send a cover letter with your CV unless you are
expressly asked not to. The only exception is if you are posting your
The power of the cover letter in making an effective job CV on a database/with an agency where it will be seen by numerous
application should never be underestimated. A good cover employers, in which case a Profile on the CV itself is helpful.
letter will grab the employer’s attention and make them want Even if you have explained your motivation for applying on the
to read your CV. The purpose of your cover letter and CV application form, it is still worth sending a separate cover letter.
together is to whet the employer’s appetite, to establish This is because the cover letter gives you another opportunity
you as a serious contender for the post and to persuade to market yourself and can strengthen your chances.
the recruiter that you are worth an interview.
The cover letter exists to: This ebook focuses on cover letters 3 The format of a cover letter
for roles in HE Management and
• Demonstrate your enthusiasm for the Administration and addresses:
post, based on the research you have For jobs in administration and Address and salutation: Address
done about the role and the institution • When to send a cover letter management, you should aim for your the letter to a named person i.e. the
letter to be no longer than three quarters recruiting manager who will shortlist
• Explain your rationale for applying and • What format to use of a page. In order to make an impact, and the applications. A quick phone call or
how the role fits with your career plans
• How to tailor it to a particular role to prove that you can explain ideas fluently email should elicit this information.
• Answer the question “Why should • Marketing yourself in the cover letter and clearly, the letter needs to be succinct.
First paragraph: An introduction,
we hire you?” by demonstrating how Keep paragraphs short and your explaining which job you are applying
you meet the key criteria for the post • The do’s and don’ts of cover typeface clear (a font size of 11 or 12 for, how you heard about the post,
and what sets you apart from other letter writing and some brief background on who
is recommended) as the employer’s
candidates
• An example ‘before’ and ‘after’ cover attention span will be brief. you are e.g. in terms of your current
• Provide evidence of your written letter with detailed explanations of the
It is traditional to write the cover letter in
job role.
communication and language skills, improvements made Middle section: Evidence of how
paragraph format, and this is the format we
including the ability to be clear,
succinct and articulate.
• A checklist for you to ensure your cover have used for our example letter, although you meet the top 3 or 4 criteria for
letter is as effective as possible. some candidates choose to use bullet the role, with brief illustrations of your
points and/or bold to highlight key points. achievements in each.
The order of paragraphs is not critical, but Final section: Explain what attracts
the following structure is recommended: you to this role in this institution
and how the role fits in to your
career plans.
Concluding paragraph: A conclusion
summarising what makes you suitable
for the job and a statement
expressing interest in an interview.
5
4 Tailoring your letter
The best way to tailor your letter effectively is to:

4d Conversations with other employees
4a Do your research Including the departing jobholder, their colleagues and
subordinates. For internal roles, you can use your internal
Your cover letter needs to show what a great match networks to find these people. For external roles, you might
you are for the job. The job and person specification ask the recruiting manager to put you in touch – or use
will only give you so much. In order to understand your networks to see who knows someone in the right
the job context, the key priorities, what the recruiters department and institution.
are really looking for and how the job might develop The depth of your research will show in your application and
you need do your own research. can really distinguish serious applicants from the rest of the
This could include: pack. It’s also great preparation for the interview stage.
4b Online research
4e Be selective
For example: into the University and Department’s strategies and future
plans, it’s student profile, organisational structure and so on. For external The best way to tailor your letter is to pick out only the top three
appointments, you may be limited to what is available publicly so do use your or four criteria for the post and focus your evidence on these. If the
networks to access these. You may be able to find useful information on news employer is convinced you have the right credentials, experience and
sites and publications such as the Research Assessment Exercise and Good skills for the areas that matter most, the chances are that they will
University guides. invite you to interview. Your CV and your interview can cover the rest.
4c Discussion with the recruiting manager Use the employer’s language 4f
Most recruiters are only too happy to answer questions about the job from Ensure you use the same keywords in your letter as
potential applicants beforehand. This can also help you get your ‘name the employer uses in their advertisement and in other
in the frame’ early. Just ensure that your questions are intelligent and be sources (such as the Institution’s Values or Strategy
warned that the conversation might turn into an informal interview. statement). Listen carefully in conversations with the
You should reflect on why the employer should hire you, recruiter and colleagues for any buzzwords. If the
and refine your ‘elevator pitch’ before arranging the call. institution talks about ‘student engagement’, ‘research
capability’, ‘lean management’ or ‘employability’ issues
– it will help if you talk about your experience and
interests in the same terms.
7
5 Marketing yourself effectively 6 Tips for success
Before you write your letter, you need to be clear on what Do:
your Unique Selling Points are for the role in relation to the
key job criteria. • Put your most convincing evidence first. You need to
make an impact in the first few sentences. Talk about
Think about what will differentiate you from the competition. your current or most relevant job first
Consider who else might apply, internally and externally, and
what they might offer. Consider what makes you stand out • Focus on achievements in your current and previous
from them. This might include: roles rather than merely your responsibilities. Quantify
these wherever possible
• Greater depth of expertise or length of experience • Illustrate your achievements with brief but specific
in this field
examples, explaining why these are relevant to this role.
• A particular blend of experiences which give you a unique You can refer the employer to the CV for more detail
perspective (e.g. having worked in both central functions
and academic departments, or having been a student • Concentrate on the areas which differentiate you from
yourself recently for student-facing posts) the competition rather than the basic job criteria
• Specific achievements in your current and previous roles • Demonstrate how well you have researched the role and
the job context when explaining your career motivation
• A qualification which is highly relevant to the role, but • Explain your rationale if you are seeking a career change
which not all the other applicants will have
or sideways move
• A passion for and commitment to the subject matter of the • Be succinct. Ask a friend to go through it with you and
job or for working in this particular area
edit out any wordy sentences and redundant words
• Well developed professional networks in a relevant field • End on a note of enthusiasm and anticipation.
which could prove helpful in the job
• Or anything else you think might make the stand out Don’t:
in a way which is relevant to the role. • Try to summarise your CV or give too much detail – you
need to be selective about the points that you highlight
•M
ake unsubstantiated statements about relevant skills
and experience without giving examples
• S end the same or a similar letter to more than one
employer. Never ‘cut and paste’ as employers will
suspect a lack of research and career focus
•M
ake generalised statements about why you want to
work for the institution (e.g. referring to ‘a top 50 global
institution’ or ‘a department with a high reputation’)
• U se jargon specific to your employer or profession
which the employer might not understand
• F ocus on what the employer can do for you – it’s more
about what you can do for the employer.
9
7 Example cover letter – with comments 8 Example cover letter – improved version
Dear Sir or Madam 1: Always address the letter to a named Dear Mr Owen
person where possible, ideally the hiring
I am writing to express my deep interest in applying for the post of I wish to apply for the post of Faculty Office Assistant Manager in the 1: Always say where you saw the
manager.
Faculty Office Assistant Manager at Westhampton Business School. Business School, which I saw advertised on the University website. position advertised.
As an experienced University Administrator with a reputation for diligence, 2: This is obvious
In my current role as Departmental Secretary for Economics at the University 2: Point out any ways in which your
organisation and dedication, I believe I can contribute a tremendous
3: A reputation is not enough; you need of Central Devonshire I provide a complete service to 500 full-time students, client or stakeholder group is similar
amount to the development of this renowned academic institution.
evidence of achievement. of whom over one third are from outside the EU. I directly manage a team to that of the target role.
I have always been interested in business and would love to work in such a of three as well as numerous temporary staff with full responsibility for
4: This is an ‘empty’ sentence which doesn’t 3: These aspects are an important part
professional environment. This post would take me a step further to fulfilling their recruitment, development and performance management.
really add anything. of the person spec for this role
my ambition to become a Faculty Manager at a top 50 University. and that is why the candidate has
5: Concentrate on answering the question As well as my operational role, I have recently managed the department’s
I have fifteen years’ experience in University administration, having joined implementation of a new Virtual Learning Environment for over 250 Distance highlighted them.
‘What could I do for you if you hire me?’
the University of Central Devonshire in 1998 as an Examinations Assistant. not ‘What could you do for me?’ Learning MSc students. I am passionate about providing excellent service to 4: Give evidence of recent concrete
After being promoted to Senior Examinations Assistant in 2004 I then our students and am delighted to have contributed to a National Student achievement in areas relevant to
moved over to the Economics Department to be a departmental secretary. 6: The cover letter is not the place to Satisfaction Survey rating of 92% this year. the role.
I now manager all aspects of student administration for the department for summarise your entire CV. Be selective
and highlight those achievements which My first degree is in Business Studies and I work closely with the Business 5: Mention anything which might
500 students including admissions, attendance, servicing of staff student
set you apart from the competition, and School at UCD to support our joint honours students. Given the similar improve the department/
liaison committees, examinations, assignment submissions, reception and
which are most relevant to the post. student profiles of our faculties, in particular the growing importance of institution’s league table position.
staff recruitment.
meeting the needs of international and distance learning students, I believe
I have extensive experience of project management and IT Systems and 7: This would be assumed for a this role would be an ideal match for my skills and interests. 6: Point out the ways in which your
have attended numerous internal courses on this subject. I am currently departmental secretary and, background is relevant to this
in any case, is detailed on the CV. I understand the post holder will be responsible for the implementation position e.g. Here, although the
studying for my European Computer Driving Licence. I am an excellent
of a new departmental intranet. Having redesigned our external facing candidate hasn’t yet worked in a
team worker and have experience of sitting on a number of faculty and 8: Beware of inserting long lists of activities departmental website, and as a member of the Faculty IT Systems Review Business School, she is showing
University Committees. and skills which are not substantiated Committee, I feel I have some expertise to offer here. In addition I have she has some understanding of the
I believe this role would provide me with an opportunity to develop my with evidence. The information here is developed strong project planning skills in my previous role as senior environment. It is especially important
leadership abilities and to continue to deliver an excellent operational too vague and generic. examinations officer. to do that if you are lacking in any key
service to students and staff. I would be honoured to be invited for an 9: This is all a bit obvious and does aspects of the person spec.
I would be delighted to discuss my application further at interview and
interview and attach my CV. I am available for interview at any time and nothing to persuade the employer I look forward to hearing from you shortly. 7: This focuses on the similarities
can provide references on request. Please do telephone me at any time if to interview them.
you have any further queries. between her current and the
Yours sincerely
target post.
Yours faithfully
8: This demonstrates a good
understanding of the post and shows
directly relevant experience. This
works really well when you have
researched the position by speaking
to people in the department and can
show you know what is happening
and the department priorities.
9: Whilst this post is on the CV, the
candidate is highlighting its relevance.
10:
11
9 Cover letter checklist 10 About the author
Before you send off your letter, use our final checklist to Lisa Carr is a careers consultant and
ensure your letter is as strong as possible. coach who works with a range of public
and private organisations including
Have you:
the University of Warwick and Warwick
• Done your homework so that you are clear about what Business School, where she coaches
the employer wants? Executive MBAs. She began her career as
an HR manager in the energy industry
• Given clear evidence of how you meet the most and spent a number of years lecturing
important criteria of the job?
for the Chartered Institute of Personnel
• Kept it to three quarters of a page or less? and Development. After qualifying as a
• Put your most important evidence in the first half Careers Guidance practitioner she has
of the letter? worked with a wide range of clients
from undergraduates through to senior
• Asked a friend to proof read it and ensure the language academics and company directors.
is succinct and clear?
• Addressed it to the right person?
• Given a convincing explanation of why you want the job?
• Ended with a summary of why you would be perfect for
this role? You may like these other ebooks from jobs.ac.uk:
Career Development Toolkit for Higher

Education Professionals
Careers in Higher Education (HE) are changing
rapidly as institutions adapt to a global marketplace
for students, and as the political and economic
landscape becomes more challenging. Traditional
career structures are fast disappearing and new areas Career Development Toolkit for
Higher Education Professionals
of work are emerging. Use the activities in this toolkit Interactive Templates and Activities to
Reinvigorate your Career
for inspiration as you work through each step of your

career planning.
Interactive CPD Toolkit

To help with your career progression and achieving
your career goals, this 37-page interactive electronic
Need help with your CV? Visit our website for guide on Continuing Professional Development (CPD)
example CVs, guidelines and tips as well as a will give you a structured and step-by-step approach Interactive CPD Toolkit
Classic CV Template. to your professional development. A Step-by-Step Guide to Progress your Career and Record your
Continuing Professional Development (CPD)
From teaching and research to managerial
and administration, instantly search 1000s
of great jobs worldwide!
Fantastic UK and international employers –

universities, research institutes, colleges,
charities and commercial organisations
Get the latest jobs sent directly to you
Explore careers advice articles for CV help,
interview tips and more
Download our app to seach for jobs on the go
Start your job search today at: www.jobs.ac.uk

Follow us on:
Download our mobile app:

Source: Harvard University

2022-2023
15

How to make letters stand out
With an in-tray full of applications an employer will spend approximately 20 seconds casting an eye over each
one. You have to be sure that in those 20 seconds your cover letter has sufficient impact to make the reader
want to know more about you.

A covering letter builds upon the information you provided in your CV, it is a focused sales pitch stating clearly
in simple language just why this company should employ you. All of its contents should reaffirm to the reader
that you are the right person for that job.

Opening Paragraph
A cover letter is often skimmed very quickly, so the opening paragraph should be short and hard-hitting. Begin
with a sentence in which you explain why it is you are writing, for example 'I would like to be considered for the
position of Marketing Manager'. If you are applying for an advertised position then say where you saw the
advert, ' In response to the Marketing Manager job vacancy advertised in 'Marketing Weekly'. If someone
referred you to your contact, mention your friend's referral in this section.

Examples of opening paragraphs:
• In response to the advertised position in The Guardian on July12th, please consider my résumé in your
search for a Client/Server Architect.
• I was pleased to hear from Jeremy Green that you will soon have a vacancy for a Marketing Assistant. I
am very interested in this position, and I think that with my skills I could be an asset to your company.
• Having recently read in The Times of your company's plans for expansion, I am writing to establish
whether this will involve an increase in personnel. As a final year business student at Durham
University, I am seeking a position in January that will develop my marketing and finance skills.
• I am writing to apply for the Photographic Assistant position advertised in the November 1 listing of
Car Magazine.
•
Second Paragraph
Why should an employer be interested in hiring you? Briefly describe your professional and academic
qualifications that are relevant to the position. If the job was advertised refer to all of the required skills written
therein.

Third Paragraph
Emphasize what you can do for the company, not vice versa. Outline a relevant career goal, for example if you
are applying for Sales positions do not say that you are training to be an airline pilot. Incorporate your research.
Expand on the most relevant points of your CV.

Fourth Paragraph
Request actions, for example indicate your desire for a personal interview and that you're able to meet with the
employer at their convenience.
Some job adverts will ask you to include salary requirements, you can choose to ignore this, opting instead to
wait until the interview to talk about money, or include a broad salary range, for example £25 - 35K. Never talk
about salary in your covering letter unless the company indicates to.

Closing the letter
Pay attention to salutations!
In a formal letter, finish with ‘Yours faithfully’ (British English) or ‘Sincerely yours’ (American English).

Format
As with standard formal letter writing, your address goes at the top right-hand corner, miss a line and then put
the date. The recipient's address goes on the left side on the line after the date.

Source: The Student Room


2022-2023
16

Useful phrases for cover letters

Opening sentence
I am writing to apply for the position of (job title) which was advertised in (newspaper) on (site) on
(date).

Reason for applying
This position for __________ strongly appeals to me because …….
My keen interest in this position stems from…..
This position represents a tremendous opportunity to follow a committed career path

Suitability
My professional skills appear to be well-suited to your company’s requirements.

Referring to your CV
As you can see from my resumé….
As indicated on my resumé / CV ….

Suggesting an interview
I am available for interview at your convenience. Meanwhile, please do not hesitate to
contact me if you require further information.

Closing sentence
Thanking you most sincerely for your time and consideration.
I look forward to hearing from you.

Tips
Avoid using ‘good’. Find alternative ways of saying positive things such as:
Excellent/strong/outstanding/tremendous/exceptional etc.


2022-2023
17
1. Cover letter in response to a job ad

Dear Sir or Madam,

I would like to apply for the position of Marketing Intern as advertised on studentjob.co.uk. I
am a second-year student doing a degree in Business Studies at IPAG Business School in Paris
(Nice).

I have always had a keen interest in marketing which influenced my decision to study
marketing at university and partake in my extracurricular activities. I am an active member
of the Marketing Society where I help arrange events, society meetings and talks from
prospective employers. Through my part-time job, I was responsible for establishing an
effective marketing campaign for the launch of a new boutique in the centre of Paris using
various methods such as social media. I therefore have a strong understanding of how
modern-day marketing techniques can be used for business opportunities and networking.
Furthermore, I was elected as the Team Leader as part of my degree module “Student
Enterprise” where we were required to develop our own business idea and pitch it to
potential investors against an opposing team. This allowed me to develop my leadership
skills by delegating the appropriate roles and responsibilities to each team member, ensuring
the team would successfully reach our aims and objectives.

I have many skills which I am able to contribute to the role. My excellent communication
skills (both written and verbal) allow me to interact with members of an organisation from
all levels. I have developed my public speaking and presentation skills through completing
university presentations. I am organised, efficient and strive to complete any challenge
given to me to the highest standard.

Enclosed is a copy of my CV. I am able to provide the names of referees who will support my
application upon request, and am available for interview at your convenience.

I look forward to hearing from you.

Yours faithfully,

Joe Bloggs

2022-2023
18
2. Cover letter example: using a contact
https://www.monster.com/career-advice/article/cover-letter-for-internship

Pamela Jung
451 Highland Ave. #45
Sometown, TX 75000
January 5, 2023

Mr. James Crowley
Finance Manager
Acme Inc.
555 W. Applegarth Blvd.
Anytown, TX 75000

Dear Mr. Crowley,

Two of your former interns, Brian Hodges and Martha Smith, suggested I contact you regarding finance
internship opportunities. They are familiar with my background and felt I would be an excellent match for
your summer internship program.

Currently a junior majoring in finance at UNT, I have demonstrated strong academic performance in all
finance courses, maintaining a 3.5 GPA in my major. The courses I have completed have given me a solid
foundation in the tools, processes and methodologies involved in the successful analysis and management of
portfolio-investment strategies. I have a proven ability to learn challenging concepts quickly and have
developed competencies in diverse areas, including:
• Industry research/information sourcing • Financial modeling and asset valuation

• Comparative analysis • Portfolio and asset management
• Quantitative analysis • Insurance plans and mutual funds
• Pro forma analysis • Retirement and estate planning
• Cash-flow analysis • Tax planning and investment strategies
In addition to my analytical strengths, I bring to the table advanced computer skills (with cross-platform
expertise in Windows and Mac); expertise in the MS Office suite of products; and familiarity with programming
languages including SQL, HTML and VB.

Since starting college, I have worked part-time (summers/holidays/evenings) as a clerk at Wal-Mart. In this
position, I have earned a reputation for consistently exceeding company and customer expectations. Wal-
Mart's store manager has asked me to return this summer, but I yearn to gain corporate finance experience. I
am impressed by Acme's innovation and success, and I would very much like to be part of such a winning
company.

The enclosed resume provides more details of my skills and achievement track record. If you agree that I
would make a valuable addition to your team, please feel free to call me at (555) 555-5555 or email me at
pamela@somedomain.com. I know you are busy, so thank you for your time, and I look forward to speaking
with you.

Sincerely,

Pamela Jung

Enclosure: Resume

2022-2023
19

Cover Letter Writing Task

Write a cover letter in response to the following job posting:

Google Business Intern – Sydney, Australia

Application details:
The Business Internship is open to students from all academic disciplines with effective analytical
skills and the ability to help Google clients and users get the most out of their advertising efforts and
our products. You have exceptional interpersonal skills, and you're deeply interested in client
service, project management and communication. You are also a self-starter who brings a
determined, solution-oriented attitude. Many intern roles within this program do not require
technical skills, and they could include managing advertiser or publisher accounts, developing
compelling advertising solutions for brand advertisers, improving access to relevant information for
millions of internet users, analyzing large sets of data, or developing scalable support solutions for
rapid-growth consumer products.

As an intern, you will be working on challenging projects with high impact during a 10-14 week paid,
full-time internship. You will be assigned an intern manager who will help to identify project goals,
while also inspiring you, mentoring you and supporting your professional development.
Our internships expose you to the technology industry, as well as provide opportunities for personal
and professional development. From being challenged, to collaborating with a team, join our team to
make an impact.

Responsibilities
• Job responsibilities and detailed projects will be determined based on your educational
background, interests, and skills.

Qualifications
Minimum qualifications:
• Enrolled in a full time Bachelor's or Master's program, graduating after March 2023.
• Returning to education on a full-time basis upon completing the internship.
• Be able to complete a minimum 10 weeks between November 2022 and February 2023 in the
Google Sydney office. We will accommodate your school schedule when determining the start
date and duration.
Preferred qualifications:
• Experience with Google products or digital marketing.
• Demonstrated interest in the Internet and Google’s technology and business.
• Demonstrated ability to be a self-starter and independent thinker.
• Strong analytical skills, with the ability to tackle highly strategic and challenging business
problems.
• Effective project management, interpersonal and organizational skills, with the ability to drive
and implement ideas in a challenging environment.

Application deadline: 1st January 2020

2022-2023
20

JOB INTERVIEWS


2022-2023
21

Objectives:
• Build skills in sustained speech
• Demonstrate a clear progression of ideas
• Use appropriate grammar and vocabulary
• Talk about past experiences with ease
• Talk about challenges and overcoming difficulties
• Talk about their future aspirations and goals
• Identify and talk about achievement
• Ask questions

How to Ace an Interview! My interview Tips! | The Intern Queen
https://www.youtube.com/watch?v=VBb6tKao1tA

Mistakes Students Make When Applying for Internships!
https://www.youtube.com/watch?v=0JQzRpPs0xM

What not to do at an interview
https://www.youtube.com/watch?v=X1ewWJkWIYs


2022-2023
22
Interview Question Basics
Typical opening questions

• Tell me about yourself

• What are your strengths/positive qualities?

• How would you describe yourself?

• What makes you a suitable/good choice for this job?

Always explain and give examples:

‘’I am flexible because I can work at different times, including weekends. When I worked at
Darty, I had to work in many different departments with different teams which meant that I had
to adapt quickly.’’

CHECKLIST: OTHER USEFUL LANGUAGE
Sentences to describe your qualifications and experience:

- I am very good at / skilled at using Microsoft

- I am experienced in working with customers

- I was responsible for publishing social media contet

- My colleagues would say that I am very dependable

Challenging Questions

What qualities do you admire in other people? Why?
What is your opinion about teamwork?
What was the last situation that made you angry? How did you cope with the situation?
How do you react in a crisis situation?
How do you react under pressure?
Describe a stressful situation that you have experienced.
Why do you want to work in this field?


2022-2023
23
Interview Dos and Don’ts
Do:
• Arrive early
• Dress appropriately
• Be friendly and give a firm handshake
• Maintain good posture.
• Emphasize positive things about yourself.
• Be honest about your background and experience.
• Ask appropriate questions.
• Remain calm and alert to answer all questions.
• Thank the interviewer for his/her time.
• Send a thank you note.
Do Not:
• Arrive late
• Use excessive perfume or make-up
• Ask about the salary unless the interviewer brings it up
• Look hesitant when asked tough questions - think before answering.
• Talk negatively about a former employer or past colleague
• Appear anxious

Videos
https://www.youtube.com/watch?v=E4Su1zTSyis
https://www.youtube.com/watch?v=u3ciQ9CToE0
http://www.youtube.com/watch?v=S1ucmfPOBV8

2022-2023
24
Five essential points to get across in an interview (monster.com)
Even the most confident person is likely to experience some nerves in an interview situation. In fact, research from our
training partner Home Learning College shows that 55% of Brits think interviews are the worst part of finding a new job.
While it’s completely normal to feel nervous, the more preparation you do, the better you will be able to show why you are
the right person for the job.
With that in mind, here are five key things you should always try to communicate to an interviewer:
1. Company knowledge
Employers want to believe that you have a genuine desire to work for their organisation and will be a committed
member of the team. There’s nothing worse than being faced with a candidate who hasn’t got a clue about the
business and just wants any old job. That’s why it’s essential to demonstrate you understand the company’s
history, plans and culture.
An internet search will usually reveal all you need to know about the main people in the business and whether
there have been any major changes recently, such as the launch of new products or services. You don’t need to
remember tons of information - a few facts and figures are enough to show you’ve done your homework.
2. Related skills and training

Your CV will contain the highlights of your education and career history but this is designed to be a concise
document, so there may be other relevant points to discuss face to face. Before going into the interview, make a list
of the less obvious but equally important skills you’ve acquired over the years, whether through formal training or
self-development. These could include proficiency in different software programmes, or internal training specific
to your current or previous organisation.
Having this list handy will allow you to easily demonstrate competency in a particular area, such as the ability to
learn new systems and processes.
3. Measurable examples of success

It’s highly likely that your interviewer has already met several other candidates for the role, so you need to make
sure you stand out from the competition. When discussing your abilities and experience, try to steer clear of over-
used phrases that your potential employer has probably heard a million times before, such as “I’m a real people
person” or “I pride myself on my work”.
Instead you should discuss situations where you demonstrated these qualities with a positive effect. For example, if
you do pride yourself on your people skills then you may want to talk about a time when you led a team, helped a
colleague or were commended for your excellent customer service.
4. Positive attitude and flexibility

In most roles, there are times when you will be expected to go above and beyond the call of duty, or do something
that doesn’t technically fit within your remit, in order to get the job done. This is all part of the natural ebb and flow
of working life and not something to be shirked.
Businesses need people they can rely on, so interviewees who demonstrate a willingness to be flexible and stretch
themselves are more likely to be hired than those with rigid expectations or working habits.
5. Manners
If there’s ever a time to be on your best behaviour it’s in an interview. This may seem an obvious point but it’s
something all too many people forget. Be polite to everyone you meet, from the receptionist to your potential boss.
Smile, say ‘please’ and ‘thank you’ when appropriate and show that you would be a friendly and valuable member
of the team. When it comes to making a final decision between two equally qualified candidates, the one who
comes across as most personable is bound to get the job!
If you remember all these points when preparing for an interview then you can feel confident you will perform to
the best of your ability on the day. If you don’t get the job then try not to feel too disheartened. Instead try to think
about where you could do better next time and take steps to fill any knowledge gaps or work on your
interview technique with a friend.

2022-2023
25
Job Interview Language

Formal Introductions
Good morning/afternoon, my name is John Smith.
How do you do? My name is John Smith.
Pleased to meet you, my name is John Smith

Talking about your studies
I studied at IPAG
I specialized in finance
I also took courses in…
During my time at IPAG I had the opportunity to do several internships
I did an internship at…
I spent 6 months working at…
My project was on….

Asking for information
Could you tell me..?
I’d also like to know…
I was wondering if you could give me some information on…
Could I ask you…?

Asking for clarification
Sorry/pardon me…. I didn’t quite follow you.
Could you repeat that?
I’m not clear what you mean by…
What exactly do you mean by…
Could you give me an example of what you mean?

Checking information
Just to get this clear….
Are you saying ….?
There’s just one thing I’d like to check.
If I understand your question correctly, then ….

Showing interest
I’ve always wanted to work in…
I’m interested in…
I’m keen to ….
I am able to work on my own initiative or in a team
This would be a unique opportunity for me
I would welcome the chance to …
My main aim is to…
I hope to ….
My main strengths are….

Talking about hobbies and interests (using the gerund)
I really like going to concerts
I enjoy reading
I love playing football
I’m interested in travelling
I do sport several times a week

Talking about challenges and difficult work situations
One of the biggest challenges was ....
I had to .....
My work resulted in...
I contributed to ....
I solved the problem by ...
I found a way to ....

Talking about future career and professional goals
I expect ...
I plan to ....
I hope to ....
If all goes as planned, I will .....
I would like to become a .....

2022-2023
26

Job Interview Multiple Choice

Choose the best response.

1. Tell us something about your …………… in sales.
a) foreground b) background c) history d) learning

2. I see from your ………… that you have studied marketing. Can you tell me more about this aspect
of your studies?
a) apply b) applying c) applied d) application

3. Where do you see ………… in five years’ time?
a) you b) your c) yours d) yourself

4. What would you say your ………….. are?
a) strengths b) force c) forces d) strong

5. Imagine you have a very angry client. How would you ……………. this situation?
a) do b) take c) deal d) handle

6. When you submit your CV, it should be accompanied by a ………………….
a) motivation letter b) reference letter c) candidate letter d) cover letter

7. This job ………… occasionally working at weekends.
a) integrates b) involves c) does d) deals

7. She ….……………… a job as consultant.
a) applied b) applied for c) applied in d) applied on

8. During my studies I specialized __________ finance.
a) on b) at c) of d) in

9. ……………………. for applications is 10th December 2020.
a) Closing date b) End date c) Last date d) terminal date


2022-2023
27


2022-2023
28
Interview Questions
From the interviewer/employer:

1. Why have you chosen this particular field?
2. Why are you interested in working for this company? What can you do for us?
3. What do you expect from a job?
4. What is your best quality / your greatest asset / your main strength?
5. What is a quality you need to develop / your worst quality / your main weakness?
6. Where do you see yourself one year from now, or what are your career goals?
7. Have you ever held any position of responsibility?
8. Who has influenced your life? Why?
9. What major problems have you faced in your career/studies? How have you solved them?
10. Which do you prefer : to work alone or in a team?
11. Which is more important to you: money or the type of job?
12. Give two reasons why I should hire you?
13. How do you measure personal success?
14. What are your long-term goals?
15. What qualities to you admire in other people? Why?
16. What is your opinion about teamwork?
17. What kind of salary are you looking for? Would you consider less?
18. What do you do in your free time?

From the interviewee to the employer:
1. Is this a new position or am I replacing someone?
2. Could you describe a typical day?
3. If you could describe the personality that would best fit this job, what would it be like?
4. What do you think is the best (and worst) thing about this particular job?
5. Can you tell me about your career? (the interviewer’s / employer’s career)
6. What are the main responsibilities?
7. What kinds of assignments might I expect the first six months on the job?
8. In what ways is a career with your company better than one with your competitors?
9. What qualities are you looking for in the candidate who fills this position?
10. What skills are especially important for someone in this position?


2022-2023
29
Job Interview Role Plays (Practice)

Exercise 1

In pairs, ask students to interview each other for prospective jobs. Each pair should choose the job title
together.
The ‘employer’ needs to have a list of at least 5 questions and make a note of the responses.
The interviewee needs to think of at least 5 questions to ask the employer.

INTERVIEWERS
Be prepared to ask students questions covering the following:

About their previous work experience (you need information on what, when, where)
• Ask about responsibilities
• Ask about any problems or challenges
• Ask about accomplishments
• Ask about the positive aspects of the job
• Ask about future aspirations and career ambitions

INTERVIEWEES

• Be prepared to talk about previous work experience – names of companies, job titles, duration, duties,
what you learned from this job.
• Be prepared to talk about any problems or challenges you had in the job and how you overcame them.
• Be prepared to talk about what you accomplished.
• Be prepared to talk about what you liked about the job.
• Be prepared to talk about your goals for the future.

Exercise 2

Choose two or three pairs and ask them to do their interviews in front of the whole class. At the end ask for
feedback from the audience on what they would have done differently.


2022-2023
30

GRAMMAR


2022-2023
31

Conditionals Review
Conditional sentences have two parts: the if-clause and the main clause.

https://www.youtube.com/watch?v=uDoBdq0s8eY

Types of Use Rules for Examples
conditional remembering
Used to talk about a fact,
Zero an absolute certainty If + Present Simple + If I am late for work, my boss
conditional Present Simple gets angry

She always gets a headache
when she eats chocolate
Conditional 1 Used to talk about things
which might happen in If we don’t hurry, we will
Describes a the future. Of course, we If+ Present Simple+ miss our train
general can't know what will Future Simple (will)
situation happen in the future, but
this describes possible If I drop this glass, it will
things, which could break
easily come true.

If they had a car they could
Conditional 2 The second conditional drive there
talks about things that If + Past Simple +
Describes a are improbable would/could/ + If we had more money, we
statement infinitive would buy a house
contrary to
known fact

Conditional 3 It talks about the past. If I had seen him, I would
It’s used to describe an If + Past Perfect, have warned him
impossible situation: a would/could +
situation that didn't Perfect infinitive If she had asked for help, we
happen, and to imagine would have done something
the result of this for her
situation.


2022-2023
32
Conditionals Exercises

Choose the correct option to complete the sentences.
1. If we _________ in a big city, we would visit the theatre more often.
a) live
b) have lived
c) have been living
d) lived

2. If they ___________ to cheat during the exam, they would be expelled from school.
a) try
b) have tried
c) tried
d) had tried

3. If you had a flat in the centre of town, you _________ with a lot of noise.
a) experience
b) will experience
c) would experience
d) would have experienced

First or Second Conditional? Sometimes negatives are required.

1. If it _________ (stop) raining we’ll have to cancel the tennis game.
2. If you loved her, you _________ (lie) to her.
3. If I _________ (speak) Italian, I would move to Florence.
4. She would wear her new dress if it _________ (be) so cold.
5. What _________ (you, do) if he asked you to go to China with him?

Second or Third Conditional? Sometimes negatives are required.
1. I would go skiing more often if we ____________ (live) closer to the ski resorts.
2. If I had a key, I ____________ (let) you inside.
3. If John ____________ (be) in town, he would invite you to this new restaurant.
4. If I ____________ (know) you were coming, I would have thrown a party.
5. If he had given her his e-mail address, she ____________ (send) him the price list.
6. If we ____________ (get) lost, we would have arrived on time.

Complete the following sentences in your own words:
1. If I won a lot of money, I ……………………………………………………….…………..………………..…………..
2. If I decide to go out this weekend, I ……………………………………………………………………………......
3. Most people would be a lot happier if ……………………………………………….………….………………...
4. If men had babies instead of women, they ……………………………….…………………….……………….
5. If I could have any job in the world, I ………………………………………………………………………………..

2022-2023
33
6. He’d do more voluntary work if he ……………………………………………………………………………………
7. If I could meet someone famous ……………………………………………………………………………………...
8. If I could be another nationality ………………………………………………………………………….…………....
9. If a friend of mine got into trouble, I ……………………………………………….....…………………………....
10. English would be an easier language to learn if ……………………………..………………………………....
11. If I could change one thing about my life, ………………………………………..……………………………....
12. If I emigrated to another country, I……………………………………..…………………………………………….
14. If you asked me to choose my favourite food, ………………………………………………….

2022-2023
34
How to Write a
Cover Letter
for Management and
Administration Jobs
An ebook with tips and examples to
create the perfect cover letter
3
2 When to send a cover letter

1 The purpose of your cover letter
You should always send a cover letter with your CV unless you are
expressly asked not to. The only exception is if you are posting your
The power of the cover letter in making an effective job CV on a database/with an agency where it will be seen by numerous
application should never be underestimated. A good cover employers, in which case a Profile on the CV itself is helpful.
letter will grab the employer’s attention and make them want Even if you have explained your motivation for applying on the
to read your CV. The purpose of your cover letter and CV application form, it is still worth sending a separate cover letter.
together is to whet the employer’s appetite, to establish This is because the cover letter gives you another opportunity
you as a serious contender for the post and to persuade to market yourself and can strengthen your chances.
the recruiter that you are worth an interview.
The cover letter exists to: This ebook focuses on cover letters 3 The format of a cover letter
for roles in HE Management and
• Demonstrate your enthusiasm for the Administration and addresses:
post, based on the research you have For jobs in administration and Address and salutation: Address
done about the role and the institution • When to send a cover letter management, you should aim for your the letter to a named person i.e. the
letter to be no longer than three quarters recruiting manager who will shortlist
• Explain your rationale for applying and • What format to use of a page. In order to make an impact, and the applications. A quick phone call or
how the role fits with your career plans
• How to tailor it to a particular role to prove that you can explain ideas fluently email should elicit this information.
• Answer the question “Why should • Marketing yourself in the cover letter and clearly, the letter needs to be succinct.
First paragraph: An introduction,
we hire you?” by demonstrating how Keep paragraphs short and your explaining which job you are applying
you meet the key criteria for the post • The do’s and don’ts of cover typeface clear (a font size of 11 or 12 for, how you heard about the post,
and what sets you apart from other letter writing and some brief background on who
is recommended) as the employer’s
candidates
• An example ‘before’ and ‘after’ cover attention span will be brief. you are e.g. in terms of your current
• Provide evidence of your written letter with detailed explanations of the
It is traditional to write the cover letter in
job role.
communication and language skills, improvements made Middle section: Evidence of how
paragraph format, and this is the format we
including the ability to be clear,
succinct and articulate.
• A checklist for you to ensure your cover have used for our example letter, although you meet the top 3 or 4 criteria for
letter is as effective as possible. some candidates choose to use bullet the role, with brief illustrations of your
points and/or bold to highlight key points. achievements in each.
The order of paragraphs is not critical, but Final section: Explain what attracts
the following structure is recommended: you to this role in this institution
and how the role fits in to your
career plans.
Concluding paragraph: A conclusion
summarising what makes you suitable
for the job and a statement
expressing interest in an interview.
5
4 Tailoring your letter
The best way to tailor your letter effectively is to:

4d Conversations with other employees
4a Do your research Including the departing jobholder, their colleagues and
subordinates. For internal roles, you can use your internal
Your cover letter needs to show what a great match networks to find these people. For external roles, you might
you are for the job. The job and person specification ask the recruiting manager to put you in touch – or use
will only give you so much. In order to understand your networks to see who knows someone in the right
the job context, the key priorities, what the recruiters department and institution.
are really looking for and how the job might develop The depth of your research will show in your application and
you need do your own research. can really distinguish serious applicants from the rest of the
This could include: pack. It’s also great preparation for the interview stage.
4b Online research
4e Be selective
For example: into the University and Department’s strategies and future
plans, it’s student profile, organisational structure and so on. For external The best way to tailor your letter is to pick out only the top three
appointments, you may be limited to what is available publicly so do use your or four criteria for the post and focus your evidence on these. If the
networks to access these. You may be able to find useful information on news employer is convinced you have the right credentials, experience and
sites and publications such as the Research Assessment Exercise and Good skills for the areas that matter most, the chances are that they will
University guides. invite you to interview. Your CV and your interview can cover the rest.
4c Discussion with the recruiting manager Use the employer’s language 4f
Most recruiters are only too happy to answer questions about the job from Ensure you use the same keywords in your letter as
potential applicants beforehand. This can also help you get your ‘name the employer uses in their advertisement and in other
in the frame’ early. Just ensure that your questions are intelligent and be sources (such as the Institution’s Values or Strategy
warned that the conversation might turn into an informal interview. statement). Listen carefully in conversations with the
You should reflect on why the employer should hire you, recruiter and colleagues for any buzzwords. If the
and refine your ‘elevator pitch’ before arranging the call. institution talks about ‘student engagement’, ‘research
capability’, ‘lean management’ or ‘employability’ issues
– it will help if you talk about your experience and
interests in the same terms.
7
5 Marketing yourself effectively 6 Tips for success
Before you write your letter, you need to be clear on what Do:
your Unique Selling Points are for the role in relation to the
key job criteria. • Put your most convincing evidence first. You need to
make an impact in the first few sentences. Talk about
Think about what will differentiate you from the competition. your current or most relevant job first
Consider who else might apply, internally and externally, and
what they might offer. Consider what makes you stand out • Focus on achievements in your current and previous
from them. This might include: roles rather than merely your responsibilities. Quantify
these wherever possible
• Greater depth of expertise or length of experience • Illustrate your achievements with brief but specific
in this field
examples, explaining why these are relevant to this role.
• A particular blend of experiences which give you a unique You can refer the employer to the CV for more detail
perspective (e.g. having worked in both central functions
and academic departments, or having been a student • Concentrate on the areas which differentiate you from
yourself recently for student-facing posts) the competition rather than the basic job criteria
• Specific achievements in your current and previous roles • Demonstrate how well you have researched the role and
the job context when explaining your career motivation
• A qualification which is highly relevant to the role, but • Explain your rationale if you are seeking a career change
which not all the other applicants will have
or sideways move
• A passion for and commitment to the subject matter of the • Be succinct. Ask a friend to go through it with you and
job or for working in this particular area
edit out any wordy sentences and redundant words
• Well developed professional networks in a relevant field • End on a note of enthusiasm and anticipation.
which could prove helpful in the job
• Or anything else you think might make the stand out Don’t:
in a way which is relevant to the role. • Try to summarise your CV or give too much detail – you
need to be selective about the points that you highlight
•M
ake unsubstantiated statements about relevant skills
and experience without giving examples
• S end the same or a similar letter to more than one
employer. Never ‘cut and paste’ as employers will
suspect a lack of research and career focus
•M
ake generalised statements about why you want to
work for the institution (e.g. referring to ‘a top 50 global
institution’ or ‘a department with a high reputation’)
• U se jargon specific to your employer or profession
which the employer might not understand
• F ocus on what the employer can do for you – it’s more
about what you can do for the employer.
9
7 Example cover letter – with comments 8 Example cover letter – improved version
Dear Sir or Madam 1: Always address the letter to a named Dear Mr Owen
person where possible, ideally the hiring
I am writing to express my deep interest in applying for the post of I wish to apply for the post of Faculty Office Assistant Manager in the 1: Always say where you saw the
manager.
Faculty Office Assistant Manager at Westhampton Business School. Business School, which I saw advertised on the University website. position advertised.
As an experienced University Administrator with a reputation for diligence, 2: This is obvious
In my current role as Departmental Secretary for Economics at the University 2: Point out any ways in which your
organisation and dedication, I believe I can contribute a tremendous
3: A reputation is not enough; you need of Central Devonshire I provide a complete service to 500 full-time students, client or stakeholder group is similar
amount to the development of this renowned academic institution.
evidence of achievement. of whom over one third are from outside the EU. I directly manage a team to that of the target role.
I have always been interested in business and would love to work in such a of three as well as numerous temporary staff with full responsibility for
4: This is an ‘empty’ sentence which doesn’t 3: These aspects are an important part
professional environment. This post would take me a step further to fulfilling their recruitment, development and performance management.
really add anything. of the person spec for this role
my ambition to become a Faculty Manager at a top 50 University. and that is why the candidate has
5: Concentrate on answering the question As well as my operational role, I have recently managed the department’s
I have fifteen years’ experience in University administration, having joined implementation of a new Virtual Learning Environment for over 250 Distance highlighted them.
‘What could I do for you if you hire me?’
the University of Central Devonshire in 1998 as an Examinations Assistant. not ‘What could you do for me?’ Learning MSc students. I am passionate about providing excellent service to 4: Give evidence of recent concrete
After being promoted to Senior Examinations Assistant in 2004 I then our students and am delighted to have contributed to a National Student achievement in areas relevant to
moved over to the Economics Department to be a departmental secretary. 6: The cover letter is not the place to Satisfaction Survey rating of 92% this year. the role.
I now manager all aspects of student administration for the department for summarise your entire CV. Be selective
and highlight those achievements which My first degree is in Business Studies and I work closely with the Business 5: Mention anything which might
500 students including admissions, attendance, servicing of staff student
set you apart from the competition, and School at UCD to support our joint honours students. Given the similar improve the department/
liaison committees, examinations, assignment submissions, reception and
which are most relevant to the post. student profiles of our faculties, in particular the growing importance of institution’s league table position.
staff recruitment.
meeting the needs of international and distance learning students, I believe
I have extensive experience of project management and IT Systems and 7: This would be assumed for a this role would be an ideal match for my skills and interests. 6: Point out the ways in which your
have attended numerous internal courses on this subject. I am currently departmental secretary and, background is relevant to this
in any case, is detailed on the CV. I understand the post holder will be responsible for the implementation position e.g. Here, although the
studying for my European Computer Driving Licence. I am an excellent
of a new departmental intranet. Having redesigned our external facing candidate hasn’t yet worked in a
team worker and have experience of sitting on a number of faculty and 8: Beware of inserting long lists of activities departmental website, and as a member of the Faculty IT Systems Review Business School, she is showing
University Committees. and skills which are not substantiated Committee, I feel I have some expertise to offer here. In addition I have she has some understanding of the
I believe this role would provide me with an opportunity to develop my with evidence. The information here is developed strong project planning skills in my previous role as senior environment. It is especially important
leadership abilities and to continue to deliver an excellent operational too vague and generic. examinations officer. to do that if you are lacking in any key
service to students and staff. I would be honoured to be invited for an 9: This is all a bit obvious and does aspects of the person spec.
I would be delighted to discuss my application further at interview and
interview and attach my CV. I am available for interview at any time and nothing to persuade the employer I look forward to hearing from you shortly. 7: This focuses on the similarities
can provide references on request. Please do telephone me at any time if to interview them.
you have any further queries. between her current and the
Yours sincerely
target post.
Yours faithfully
8: This demonstrates a good
understanding of the post and shows
directly relevant experience. This
works really well when you have
researched the position by speaking
to people in the department and can
show you know what is happening
and the department priorities.
9: Whilst this post is on the CV, the
candidate is highlighting its relevance.
10:
11
9 Cover letter checklist 10 About the author
Before you send off your letter, use our final checklist to Lisa Carr is a careers consultant and
ensure your letter is as strong as possible. coach who works with a range of public
and private organisations including
Have you:
the University of Warwick and Warwick
• Done your homework so that you are clear about what Business School, where she coaches
the employer wants? Executive MBAs. She began her career as
an HR manager in the energy industry
• Given clear evidence of how you meet the most and spent a number of years lecturing
important criteria of the job?
for the Chartered Institute of Personnel
• Kept it to three quarters of a page or less? and Development. After qualifying as a
• Put your most important evidence in the first half Careers Guidance practitioner she has
of the letter? worked with a wide range of clients
from undergraduates through to senior
• Asked a friend to proof read it and ensure the language academics and company directors.
is succinct and clear?
• Addressed it to the right person?
• Given a convincing explanation of why you want the job?
• Ended with a summary of why you would be perfect for
this role? You may like these other ebooks from jobs.ac.uk:
Career Development Toolkit for Higher

Education Professionals
Careers in Higher Education (HE) are changing
rapidly as institutions adapt to a global marketplace
for students, and as the political and economic
landscape becomes more challenging. Traditional
career structures are fast disappearing and new areas Career Development Toolkit for
Higher Education Professionals
of work are emerging. Use the activities in this toolkit Interactive Templates and Activities to
Reinvigorate your Career
for inspiration as you work through each step of your

career planning.
Interactive CPD Toolkit

To help with your career progression and achieving
your career goals, this 37-page interactive electronic
Need help with your CV? Visit our website for guide on Continuing Professional Development (CPD)
example CVs, guidelines and tips as well as a will give you a structured and step-by-step approach Interactive CPD Toolkit
Classic CV Template. to your professional development. A Step-by-Step Guide to Progress your Career and Record your
Continuing Professional Development (CPD)
From teaching and research to managerial
and administration, instantly search 1000s
of great jobs worldwide!
Fantastic UK and international employers –

universities, research institutes, colleges,
charities and commercial organisations
Get the latest jobs sent directly to you
Explore careers advice articles for CV help,
interview tips and more
Download our app to seach for jobs on the go
Start your job search today at: www.jobs.ac.uk

Follow us on:
Download our mobile app:

PGE2 S4 English Module

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

PGE2 S4 English Module

Uploaded by

Copyright:

Available Formats

PGE2,

PGE2 Personal Branding Module

PGE2 Personal Branding Module

PGE2 Personal Branding Module

PGE2 Personal Branding Module

PGE2 Personal Branding Module

PGE2 Personal Branding Module

PGE2 Personal Branding Module

VERB EXAMPLE NOTE THE FRENCH HERE:

PGE2 Personal Branding Module

PGE2 Personal Branding Module

PGE2 Personal Branding Module

Assessing Your Weaknesses

Scripting Your Answers

Write a positive statement you can say with confidence:

PGE2 Personal Branding Module

Brainstorm Professional Skills (and be able to justify your choice)

PGE2 Personal Branding Module

Are you good at any of these things?

PGE2 Personal Branding Module

Source: Three Key Questions on Measuring Learning, Jay McTighe, http://www.ascd.org/publications/educational-

PGE2 Personal Branding Module

I’m experienced in/I’m trained in accountancy.

Skills and abilities

2. Set objectives to reach a goal

PGE2 Personal Branding Module

PGE2 Personal Branding Module

PGE2 Personal Branding Module

Compare these videos:

VIDEO CV – replacing the traditional paper CV, shows your personality

NEGATIVE POINTS: could be discriminatory (gender, race, social class, weight)

PGE2 Personal Branding Module

Name …………………………………………………………….. Grade:

PGE2 Personal Branding Module

PGE2 Personal Branding Module

The Cover Letter

Indicate your willingness to go to an interview

PGE2 Personal Branding Module

PGE2 Personal Branding Module

2 When to send a cover letter

4 Tailoring your letter

The best way to tailor your letter effectively is to:

4c Discussion with the recruiting manager Use the employer’s language 4f

5 Marketing yourself effectively 6 Tips for success

9 Cover letter checklist 10 About the author

Career Development Toolkit for Higher

for inspiration as you work through each step of your

Interactive CPD Toolkit

Fantastic UK and international employers –

Start your job search today at: www.jobs.ac.uk

Download our mobile app:

PGE2 Personal Branding Module

PGE2 Personal Branding Module

Useful phrases for cover letters

PGE2 Personal Branding Module

PGE2 Personal Branding Module

• Industry research/information sourcing • Financial modeling and asset valuation

PGE2 Personal Branding Module

Cover Letter Writing Task

Google Business Intern – Sydney, Australia

PGE2 Personal Branding Module

PGE2 Personal Branding Module

Typical opening questions