Business Plan Outline.

Salma Pandit

Cover Sheet
1. Second Home Daycare. Currently not set up.
2. Website address. Currently not available.
3. Owner: Salma Pandit
4. Company logo not made yet.
5. Date

Table of Contents

Executive Summary
Expansion of a home based daycare to a commercial daycare in the same area.

I. Company Introducn
Second Home Daycare will be a commercial daycare owned and operated by Salma Pandit who has been
operating a home based daycare since 2008.

II. Marketing and Sales

A. Industry Analysis:
The SE Michigan area is a rich market for childcare services in suburbs with median home incomes of
$60,.
B. Market Analysis
The area where the home daycare has been operating is rich in dual income families working professional
jobs. These families require childcare service. The potential of business is evidenced by the large number of
franchised daycares in the area.
C. Customers
Working professionals.

D. Marketing/Sales Plan
1. Market the new business to surrounding community by various forms of advertising
2. Offers for initial enrollment with discounts
3. Competitive pricing with existing daycares in the area

III. Management and Operations

A, Management
Management team will consist of Salma Pandit and a full time hired director
B. Operations
To be detailed and outlined per state of MI requirements and philosophy of salma Pandit to provide
children with a home away from home.

IV. Financials
1. Business Income from 2008
2. Liquid cash assets saved
3. Income/Expense projections of commercial daycare
4. Start up costs
5. Financial Aids available via SBA

Business Plan Outline Region 6 MI-SBTDC 1