The United Breweries Group

United Breweries Group or UB Group, based in Bangalore, is a

conglomerate of different companies with a major focus on the brewery
(beer) and alcoholic beverages industry. The company markets most of
its beer under the Kingfisher brand and has also launched Kingfisher
Airlines, an airline service in India, with international flights operating
recently. United Breweries is India's largest producer of beer with a
market share of around 48% by volume.

The group is headed by Dr.Vijay Mallya who is also a member of the

Indian Parliament. United Breweries now has greater than a 40% share
of the Indian brewing market

Skills

The Management of The United Breweries Group commits resources

and creates an environment in which each employee can contribute
skills, talents and ideas to a never-ending process of improvement and
innovation in all aspects of their business.
 The employees at UB are highly motivated as the alcohol industry is
very lucrative and provides them with ample opportunities for growth.
The UB group aims to be decentralized therefore empowering their
personnel to make important decisions as well as take the initiative to be
innovative and creative. Due to the glamorous image of the United
Breweries Group, Kingfisher Brand, and Dr. Mallya, employees are
encouraged to be outgoing and social so as to carry forward and be the
messengers and brand ambassadors of The UB Group.
Strategies
The UB group even though still generates its major revenues from the
liquor industry have devised strategies to be as innovative as possible
and to diversify their risk by entering into the following industries:
Brewery
Alcoholic Beverages
Airlines
Chemicals & Fertilizers
Engineering
Information Technology
Pharmaceuticals

The UB group is not afraid to venture into industries that are not part of
their core competency as they feel that these industries have major
potential and can really benefit the corporation over a long period of
time.

At the same time The UB group is focused at capturing the major

segments in the market in their exsisting alcohol industry which have not
been tapped yet, this includes launching low priced beers such as
Zingaro as well as Spirits such as Royal Challenge, on the other hand
they are looking to capture the premium liquor market for example the
acquisition of Whyte & Mackay aims at capturing the high end whisky
market.