Major Map: Department of Marketing & International Business

Course Outline for BBA Students & a Brief Outline for Major in Marketing & International Business
Year 1 Year 2 Year 3 Year 4
BUS101-Introduction to ACT201- Introduction to MGT314-Production BUS401-BusinessEthics
Business Financial Accounting Management MGT489-Strategic
BUS172-Introduction to ACT202- Introduction to MGT321-Organisational Management
Statistic Managerial Accounting Behavior Total credits=6(2x3)
BUS-173-Applied Statistics BUS244- Applied MGT351-Human Resource
ECO101- Introduction to Mathematics II Management MAJOR COURSES
Microeconomics BUS251-Business MGT368-Entrepreneurship 4 required courses & any 2
ECO104- Introduction to Communication MGT372-International other courses
Macroeconomics FIN254- Introduction to Business Total-18credits(6x3)
MAT112-Elementary Financial Management Total Credits=15(5x3)
Mathematics LAW200-Legal Environment Internship / Research
MIS105- Introduction to of Business Project(3 credits)
Computers MGT210-Principles of BUS498-Internship /
Total credits=21(7x3) Management BUS499-Research Project
MIS205-Computer
Information Systems Total Credits after BBA
MKT202- Introduction to completion:
Marketing Single Major-127credits
Total credits=27(9x3) Double Major-130credits
MARKETING MAJOR (MKT)
Course Titles Credits
Code
Students majoring in this area must take the following courses (12credits):
MKT337 Promotional Management (Required) 3
MKT344 Consumer Behavior (Required) 3
MKT460 Strategic Marketing (Required) 3
MKT470 Marketing Research (Required) 3
MKT382 International Marketing 3
MKT412 Services Marketing 3
MKT417 Export-Import Management 3
MKT445 Sales Management 3
MKT450 Marketing Channels 3
MKT465 Brand Management 3
MKT 480 Direct Marketing 3
INTERNATIONAL BUSINESS MAJOR (INB)
Course Titles Credits
Code
Students majoring in this area must take the following courses (12credits):
ECO328 International Economics 3
FIN444 International Financial Management (Required) 3
INB350 International Business Negotiations 3
INB355 Country Risk Analysis 3
INB410 International Competitiveness 3
INB440 Foreign Trade of Bangladesh 3
INB480 Global Business Strategy (Required) 3
MKT382 International Marketing (Required) 3
MKT417 Export-Import Management 3
MKT470 Marketing Research 3

Prepared by
Ms. Rashida Khatun
Dept. Secretary, Marketing& INB
Date: 06/11/14