Key Factors for Success

A key Success Factor is a competitive skill or asset that is particularly relevant to the
industry. To PLAY IN THE GAME a competitor will usually need to have some minimum
level of skill or asset with respect to each of the industry s Key Success Factors. If a firm has
strategic weakness in a Key Success Factor and it is not neutralized by a well conceived
strategy, the firm s ability to compete will be weak. Conversely sustainable competitive
advantages usually will be based on Key Success Factors. In general the successful firm will
have strengths in the Key Success Areas and unsuccessful competitor will lack one or more
of them

Key Success Factors To Increase Profits To Gain Market Share

Raw-Material Procurement Gold-mining, Wine-making Sugar-industry, Petroleum
industry
Raw-material Processing Steel & Paper Industry Steel & Paper Industry
Production Fabrication Integrated Circuits, Tire Industry Integrated Circuits, Tire Industry
Assembly Apparel Industry, Instrumentation Instrumentation
Design Heavy Engineering Industry Heavy Engineering Industry
Distribution Bottled water, Metal cans Home Appliances, Cement
Industry
Marketing Branded Cosmetics, Liquor Branded Cosmetics, Liquor
Service Automobiles Hotel Industry