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FIRM S VALUE CHAIN

Firm Infrastructure
(general management, accounting, finance, planning)
Support
Activities Human Resource Management
(recruitment, training, development) Profit
Margin
Technology Development
(R&D, process & product development)

Procurement
(purchasing of raw materials, machines, supplies)

Inbound Operations Out bound Marketing Services


Logistics (machining, Logistics & Sales (Installation,
(raw assembly, (distribution) (advertisement, repair)
materials) testing) promo)

Primary Activities
Source:Michael E Porter: Competitive Advantage: Creating and Sustaining Superior Performance, Freeman Press, 1985, p. 37

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