12/1/2017 Mapbox Acquires Fitness AR to Deepen its Focus on Augmented Reality | Markets Insider

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Mapbox Acquires Fitness AR to Deepen its Focus on Augmented Reality

PRESS RELEASE PR Newswire
Dec.1,2017,03:00AM

TeambehindtopARappwillleadrapidlyexpandingMapboxteamfocusedondesignanddeveloperinnovation

SAN FRANCISCO, Dec. 1, 2017 /PRNewswire/ -- Mapbox(http://www.mapbox.com/), the mapping and

location platform for developers, today announced it has acquired Fitness AR, the augmented reality activity
tracking app. Fitness AR creator Adam Debreczeni will join Mapbox to help build out a team of talented designers
and developers, focused on showing the art of the possible to create practical AR applications in key verticals such as
travel, weather, fitness, sports and gaming. Working together with his co-founder Eric Florenzano, Adam will apply
the learnings from building consumer applications for AR and VR, to help build new experiences using Mapbox's
flexible location platform.

Launched this past September, Fitness AR was the first mapping AR app, allowing Strava users to connect their
accounts and visualize their runs, hikes and bike rides on an 3D terrain map in AR on an iPhone or iPad. Built using
the UnityMapsSDK(https://www.mapbox.com/unity/) and Apple's ARKit, users are able to explore
existing routes projected on any surface in 3D to plan adventures and share their activities. Featured by Apple as one
of the top apps in this new category, Fitness AR showed what is possible with maps and location data on an everyday
mobile device in AR.

"Designing augmented reality experiences for applications is still a very nascent field, requiring new tools and new
thinking," said Adam Debreczeni, co-founder of Fitness AR. "With the Unity Maps SDK, Mapbox is the leader in the
exciting new space of AR and location. It's thrilling to join the company at this stage to help build a team and show
the world what's possible if you mix real-time location data and AR."

The growing team will work on building out the Mapbox native AR SDKs, designing real-world AR examples with
Mapbox location data, and working closely together with Mapbox customers to help bring AR into their mobile
applications. Focusing on practical projects such as travel, fitness/sports and weather applications, the team will be
able to help developers move quickly from concept to working app by providing the building blocks that solve
common problems.

"This is about building interactive experiences. AR is going to be bigger than the browser and bigger than mobile,"
said Eric Gundersen, CEO of Mapbox. "The addition of Adam and Eric accelerates our play of building a world class
team of designers and developers rooted in the future of AR. Not only is this critical to games and mobile apps, but
also will enhance our AR guided navigation and enterprise data visualizations."

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12/1/2017 Mapbox Acquires Fitness AR to Deepen its Focus on Augmented Reality | Markets Insider

Mapbox's North American offices are based in Washington, D.C. and San Francisco. Debreczeni and Florenzano will
join a growing AR team and will be based in San Francisco, California. In Europe, Mapbox is expanding their offices
in, Minsk and now Helsinki, hiring talent from the automotive, AI, AR, embedded systems, and gaming industries.

AboutMapbox
Mapbox is the location platform for developers. Mapbox provides a global map, real-time traffic, location search and
navigation via our APIs and SDKs. Our services power industry leaders, including SnapChat, CNN, General Electric,
IBM, Instacart, Lonely Planet, Mastercard, Tableau and The Weather Channel. Mapbox is the foundation for other
platforms, letting enterprises analyze their data, drone companies publish flyovers, friends find each other, real
estate sites visualize properties, satellite companies process cloud-free imagery, and insurance companies track
assets. Founded in 2010, Mapbox has over 300 employees with global locations in San Francisco, Washington, D.C.,
Bangalore, Berlin, Helsinki, Minsk, and Shanghai. Learn more at Mapbox.com(http://mapbox.com/) and
follow our blog(https://blog.mapbox.com/). Or follow us on Twitter(https://twitter.com/Mapbox).

Leslie Nakajima
(415) 250-9336
rel="nofollow">mapbox@methodcommunications.com

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(https://mma.prnewswire.com/media/613947/mapbox_logo_color.jpg)

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