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The Five Types of Analytics: Michael Corcoran
The Five Types of Analytics: Michael Corcoran
Michael Corcoran
Sr Vice President &CMO
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Session Agenda
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Analytic Quiz
What do beer and business analytics have in common?
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Four Types of Analytics
Descriptive Prescriptive
Analytics Analytics
Information
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Information Builders View
The Five Types of Analytics
Prescriptive
Predictive
Skills Levels
Discovery
Diagnostic
Descriptive
Value 6
The Five Types of Analytics
It is not about more data! It is about deeper look!
100% 13%
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The Five Types of Analytics
Descriptive: What Happened?
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Descriptive Needs To Merge With Diagnostic
Information on Demand with Greater Interacttivity
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The Five Types of Analytics
Diagnostic: Why did it happen?
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The Five Types of Analytics
Diagnostic: Why did it happen?
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The Five Types of Analytics
Diagnostic: Why did it happen?
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Diagnostic Analytics
Needs To Be Extended To Operational Employees
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The Five Types of Analytics
Discovery: Learning from the data
Many business analysts feel this way when learning from the data!
WHY?
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The Five Types of Analytics
Discovery: Learning from the data
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Food Stamp Fraud Detection
State of Louisiana
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Insurance Claims Analysis
Interactive Data Visual Analysis
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The Five Types of Analytics
Predictive: What is likely to happen?
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The Five Types of Analytics
Predictive: What is likely to happen?
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The Five Types of Analytics
Predictive: What is likely to happen?
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Discovery & Predictive Analytics Simplified
They have different objectives, but the concepts are the same
Detect trends
Detect clusters
Detect exceptions
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The Five Types of Analytics
Prescriptive: What is the best course of action?
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The Five Types of Analytics
Prescriptive: What is the best course of action?
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The Five Types of Analytics
Delivering Analytics to Operational Users
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Building Enterprise Analytics Strategy
Holistic Approach: Match Data Types, Tools, Skills, & Delivery
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Data Discovery
Combining Machine Learning with Visualization
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Data Discovery
Combining Machine Learning with Visualization
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Data Discovery
Combining Machine Learning with Visualization
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Data Discovery
Combining Machine Learning with Visualization
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The Role of Integration & Integrity in Analytics
Cost, Insights, Accuracy
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Thank you
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