CLIENT BRANDING J380

1. WHAT IS YOUR CLIENT's BRAND POSITION?

Young Democrats of WWU revolutionize youth involvement in politics by transforming

their values into actions, creating change and establishing their voices on a local and
national level.

2. WHAT IS YOUR CLUB's BRAND PERSONALITY?

The branding personality of Young Democrats of WWU is young, intelligent, driven,

professional and powerful.

3. WHAT IS YOUR CLUB's BRAND VOICE?

Young Democrats of WWUs voice is strong, aware and welcoming. Each message
should clearly state the clubs opinion but also engage with all audiences and invite
viewers to participate with the club. The club should use social media platforms and
other channels to establish their presence as thought leaders. Young Democrats of
WWU communicates with clarity, passion and awareness.

4. WHAT ARE YOUR CLUB'S BRAND ASSETS?

The clubs logo is blue, red, and white with accent colors such as
green, tan, and grey. The font used is Open Sans. The Young
Democrats use language that is formal yet relatable to millennials.
The name of the club is Young Democrats of Western Washington
University and they do not have a tagline. The title can be
abbreviated to Young Dems of Western.

Language Dos:

Write formally
Be gender neutral
Use pronouns correctly
Use powerful language
Language Donts
 Use Slang
Use profanity
Dont be disrespectful towards other political parties

5. WHAT, in relation to the preceding, ARE YOUR BRANDING GUIDELINES?

Brand Usage:

Headlines should be written in Calibri.

Text should be written in Georgia.
Brand usage: guidelines for how the logo, tagline, colorseverythingshould be used
and or not used. Dos and Dont.

Style Guide How its different from branding:

http://www.jeanweber.com/printer/styleguide.htm