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05 Logistics Strategy PDF
05 Logistics Strategy PDF
LOGISTICS STRATEGY
Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.
Important!
You need the topics of this reading for the de-
velopment of English Activity No. 1, which is
about the blog you have to realize in this guide.
Transnational Strategy
A transnational strategy exploits the economies of sca-
le and learning. However, they are under nation pressu-
re for responsiveness and responsibility in each part of
the organization. Transnational describes a condition in
which material, people and ideas cross or transgress-
national boundaries. These firms have the potential to
pursue all three operations strategies (i.e., differentia-
tion, low cost, and response).
References
Heizer, J., & Render, B. (2009). Operations strategy in a global environment.
In Pearson Prentice Hall, Operations Management (pp. 25-49). New Jersey: Pear-
son Education, Inc.
Figure 1. Matrix of Global Operations Strategies in consonance with cost Murray, M. (n.d.). Creating a logistics strategy. Retrieved on May 7, 2012 from
reduction and social responsivenes http://logistics.about.com/od/supplychainintroduction/a/strategy.htm