Presents a proposal for:

Spotlight Bellingham


Action Plan ................................................ 1

Situation Analysis 2
Research 3
Plan of Action 8
Evaluation 13

Timeline ........................................................ 14

Budget ............................................................ 17

PR Material ................................................ 19
Communications Material 20

Personnel .................................................... 25

Appendicies .............................................. 27

Survey 28
Research Paper 29
Contacts 44
ACTION
PLAN

1
 Situation Analysis

Downtown Bellingham Partnership is a 501(c)3 nonprofit working to promote vibrancy in

downtown Bellingham. Founded in 2000, DBP is a Washington Main Street Communitya
program of the Washington Department of Archaeology & Historic Preservation that focuses on
economic development, organization, design, events and promotion.

Specifically, DBP hopes to attract tourists and new businesses downtown, marking their target
demographic as tourists, the local community and business owners.

While a majority of survey respondents were not aware of DBP and what it offers Bellinghams
economy and culture, most respondents had attended at least one public event sponsored by the
organization. This includes target demographic age groups, 18-24 and 24-35, whose involvement
in downtown events and business (restaurants, retail stores, breweries, etc.) exceeded that of
other age groups.

This identified the target audiences for the campaign as college-age students and middle-aged
couples/families who indulge in downtown activities. From there, Birds Eye PR looked at ways
to use this active participation to spread word about DBP and reinforce the message of the
vibrant and rich atmosphere downtown offers. Also analyzed were ways to extend this message
outside of Bellingham.

Forming strategic relationships and partnerships with downtown businesses is key to engaging
the target demographic. By spotlighting these businesses and creating sponsored events with
them, DBP can be an effective downtown advocate while boosting its own brand awareness.

2
 Research

Birds Eye PR conducted 132 convenience surveys in Bellingham, targeting ages 18 and over.
Surveys were in printed paper form and distributed in three different locations; downtown
Farmers Market, Fred Meyer on Lakeway and Western Washington Universitys Red Square.

The survey showed that eating, socializing and drinking were a few of the strongest
factors bringing individuals downtown. Open-ended answers were categorized into; food,
entertainment and events, shopping, atmosphere and aesthetics, socializing or a need for a
change in scenery, drinking and other. Respondents could list more than one positive factor. The
following were the top four choices.

Figure 1: What factors draw you to downtown Bellingham?

3
 Research

As of Dec. 1, 2017, there are seven vacant retail stores or condos in downtown Bellingham.
Survey results show the more visited locations downtown, implying that retail stores, arts/
entertainment locations and cafes need more popularity. By bringing in more businesses which
resemble these, DBP can diversify and urbanize downtown. Respondents could list more than
one location they visit regularly.

Figure 2: Which downtown locations do you visit most?

4
 Research

When asked what factors discourage people from visiting downtown, limited or paid parking
and transportation were the most popular answers among respondents. These results show that
respondents have a negative perception of parking which DBP is striving to alter. Respondents
could list multiple discouraging factors. Samples from Bellingham and Whatcom County were
analyzed because Whatcom County residents still play a heavy role in downtown activities.

Figure 3: What factors discourage you from going downtown?

5
 Research

Of the same demographics (Bellingham residents and Whatcom County residents), a majority of
Whatcom County residents have heard of the Commercial Street Parking Garage but never use
it. No Whatcom County residents use it regularly and few Bellingham residents do.

Figure 4: How familiar are you with the Commercial Street Parking Garage?
(Demographics)

6
 Research

Over one-third of people have heard of the Commercial Street Parking Garage but never use it
and another third report that they have never heard of the parking garage.

Figure 5: How familiar are you with the Commercial Street Parking Garage?
(Totals)

7
 Plan of Action

OBJECTIVES
Increase DBP awareness by 30 percent and website traffic by 15 percent by 2019.
Increase use of Commercial Street Parking Garage by 20 percent by 2019.
Urbanize and diversify by having three new businesses open downtown by 2019.

TARGET AUDIENCE
1) Ages 18-24: college-age students who spend their recreational time downtown for food,
events, shopping, etc. This includes young adults who may not visit downtown as often as
others their age.

2) Ages 25-34: young professionals who drive growth in cities. Included in this age range
are families with or without kids.

THEME
Spotlight Bellingham highlights unique downtown businesses while encouraging more
frequent and easier traversion of the downtown area itself. Our slogan implies that the more
people keep in touch with the downtown community and its culture, the more likely they are to
indulge in its offerings. Our campaign seeks to heighten awareness of this culture, while making
it easier to navigate the city.

8
 Plan of Action

Birds Eye PR aims to exceed expectations through specific strategies and ad-hoc plans based off
primary and secondary research. Through advocation, promotion and sponsorship, Birds Eyes
proposal would extend awareness of downtown Bellinghams rich and thriving urban culture,
thus stimulating positive perceptions of downtown.

A survey conducted by Birds Eye PR indicated that 81 percent of participants did not know
about DBP, versus the 19 percent that did. In that same survey, 73 percent of respondents were
unsure as to whether or not they supported DBP, compared to the 15 percent who did support
and the 10 percent that didnt.

Birds Eye PR has composed three objectives in its campaign for Downtown Bellingham Part-
nership: increase usage of the Commercial Street Parkade by 15 percent, increase DBP website
traffic by 15 percent and to see three new businesses open in vacant spaces by 2019.

STRATEGIES

Highlight unique businesses in downtown Bellingham and incentivize patronage.

Community engagement through a visual tour of downtown, encouraging DBP website
traffic.
Increase tourism and local visits to downtown by leveraging an event passing through
Bellingham.
Extend awareness of downtown as an opportunistic business location.
Inspire easier navigation of downtown and alter negative perceptions about parking.

9
 Plan of Action

TACTICS

Downtown Spotlight Feature

With Downtown Spotlight, DBP would feature a different location on its website each month,
including a short video. These locations range from restaurants to specialty stores. A brief write-
up about the history and message of the business would be prominently featured and a discount
of at least ten percent would be made available at the spotlighted location for the first week of
the month when customers mention DBP at checkout. Over 80 percent of people surveyed by
Birds Eye did not know about DBP but this tactic would promote the brand and show off the
newly redesigned website. Additionally, many survey respondents limited their downtown visits
to the same experience every time (i.e: only dining or only bar-hopping). Downtown Spotlight
would provide an incentive for locals to expand their downtown exposure. The goal is to tap into
the popularity of websites like Bellingham on Tap, which locals visit on a regular basis to find
deals. The incorporation of Facebook, Instagram and Twitter postings at the beginning of each
month will promote the tactic and increase visibility for the spotlighted business.

Downtown Video

Birds Eye has put together a video showcasing downtown Bellingham from aerial and street-
level perspectives. It represents a refreshing change of pace from the traditional Bellingham
video that seems to always feature the same snow-capped mountain, waterfall and river. This
video provides a tour of the city and highlights a few businesses along the way. Forty-seven
percent of survey respondents reported going sightseeing downtown, demonstrating an
appreciation for the areas scenic value. Promoting the video on the DBP website and across
social media platforms would effectively educate tourists and small business owners about what
downtown has to offer.

10
 Plan of Action

Cascade Bike Ride Midpoint Pint

Birds Eye PR has initiated a community partnership with Cascade Bike Club to increase
tourism in downtown Bellingham. DBP has expressed it would like to make downtown a viable
weekend vacation spot and increase awareness of the positive experiences the city has to offer.
Bellingham has a large bike culture as well as 14 breweries that create a beer-loving community.
Birds Eye decided to incorporate this to bring people to Bellingham. Cascade Bicycle Clubs
annual Seattle-to-Vancouver bike trip has a midpoint rest day in Bellingham. To promote local
breweries, Birds Eye PR has created a free-pint coupon for contributing locations in downtown
Bellingham, including The Local Public House, Aslan Brewing Company, Schweinhaus
Biergarten and La Fiamma Wood Fire Pizza. Bike ride participants will be encouraged to dine
and drink downtown before continuing their ride the next morning, making this a memorable
stop on their trip. Each coupon is branded with the DBP logo and a promotion of each bar and
brewerys website will be posted on the Cascade Bike Club website.

Business Startup Brochure

Birds Eye PR has created a brief real estate brochure that details available rent spaces in
downtown Bellingham, as well as why downtown is a great location to start a new business.
Research showed ample coffee shops, bars, breweries and restaurants downtown. Brochures
would reach beyond Bellinghams limits to extend awareness about downtown as a vibrant
location. The brochure is inviting, professional, informative and will retain DBPs logo. The
brochures will be sent to business startup centers to catch the attention of aspiring or current
business owners.

Parking Garage Sign

Birds Eye PR has created a sign to inform people of the public parking available in the
Commercial Street Parking Garage. According to a survey by Birds Eye, 39.4 percent of people
said they have never heard of the parking garage and 39.4 percent have heard of it but never used
it. DBP wants to increase the use of the ParkAde in order to change the negative perceptions
of parking in downtown Bellingham. Survey results show that 19.6 percent of people were
discouraged from going downtown because of limited or paid parking. The sign will include
information about the garages availability and pricing. It will be placed on the corner of W. Holly
St. and Commercial St., outside of Quinn & Foster in clear view of pedestrians and drivers.
11
 Plan of Action

BUDGET
The campaign budget is separated into two price tiers: Kick your feet up and Down and dirty,
giving DBP an option of how much money to invest in the Spotlight Bellingham campaign.

EVALUATION
Several methods will be used to evaluate the success of the campaign. For the Downtown
Spotlight website feature, businesses will track how many discounts are given to customers.
Once its month of fame is complete, the business will be asked what trends it noticed and how it
affected them. DBP awareness will be measured by its website traffic throughout the year. Free-
beer coupons will be collected by participating locations and numbers will be reported to DBP
to measure how many riders visited downtown Bellingham. Once the ride is complete, Cascade
Bike Club will send out a small questionnaire to each participant about their experience in
Bellingham and likelihood of returning. The number of vacant spaces in downtown Bellingham
will be recorded annually to measure business growth. The Commercial Street Parking Garages
pay stations will be monitored regularly to observe popularity. A general survey will be sent
out in Jan. 2019 to Bellingham citizens to gauge use of the garage and perception of parking
downtown. This would then be compared to Birds Eyes survey conducted in Oct. 2017.

12
 Evaluation

In order to evaluate the effectiveness of Spotlight Bellingham, Birds Eye Public Relations
proposes doing the following:

Measure use of the parking garage from the holiday season (Dec. 20) until March 2018, create
a four-month sample size. Compare this usage rate to last years during the same four-month
span.

Survey Bellingham citizens in March 2018 to measure awareness of the parking garage.
Compare results to Birds Eyes Oct. 2017 survey to measure increased awareness.

Compare the number and location of empty retail/office spaces downtown in Dec. 2018 to
the number and location from Dec. 2017.

Free-beer coupons collected by restaurants and breweries: counted and reported to DBP.

Cascade Bicycle Club issues brief questionnaire about rider experience in Bellingham and
likelihood of returning.

Businesses track Downtown Spotlight discounts given to customers: counted and reported
to DBP.

DBP awareness will be measured through trends in website traffic.

13
TIMELINE

14
 Timeline

Commercial Street Parking Garage sign

Downtown Spotlight
Bellingham video tour
Bellingham Business Startup Brochures
Midpoint Pint

December,
Order Signicade Deluxe A-Frame sign and parking garage sign print
from Chazzzam (Dec. 13)
2017 Create a schedule for Downtown Spotlight, assigning months to
committed businesses (Dec. 13)
Send schedule to businesses for the upcoming year (Dec. 13)
Edit website to include Downtown Spotlight tab (Dec. 13)
Pick up completed sign from Chazzzam (Dec. 18)
Post sign with print on the corner of W. Holly Street and Commercial
Street, outside of Quinn & Foster (Dec. 18)
Make any requested changes to monthly assignments of businesses
Vinostrology, Third Planet and Social Fabric should be featured in
the first three months because Birds Eye has already shot/edited the
videos for these locations (Dec. 20)
Send final list of monthly assignments to businesses (Dec. 20)
Begin first Downtown Spotlight feature:
1. Get quote from owner or manager of first months spotlighted
location. Write Spotlight paragraph. (Dec. 20)
2. Assign an intern to create short videos for each business on the
list (Dec. 22)
3. Draft Instagram, Twitter and Facebook posts for Downtown
Spotlight (Dec. 30)
4. Post video and link to website on social media (Dec. 31)
5. Post the Spotlight on the website (Dec. 31)
6. *Repeat steps 1-6 and follow scheduling every month for each new
location*

January, 2018
Post Bellingham video tour on Facebook, Twitter and Instagram, as
well as DBP website. (Jan. 20)

March, 2018
Contact business centers to confirm willingness to receive brochures
(March 5)
Update brochures to reflect newly available spaces and statistics
(March 18)
Print requested number of brochures for each location (March 19)
15
 Timeline

April, 2018
Mail brochures to business centers (April 1)

May, 2018
Contact interested bars and breweries to confirm dates and discounts
(May 7)
Inform Cascade Bicycle Club of committed bars and breweriesrequest
that they post website links for each location (May 21)

July, 2018
Contact Cascade for updated number of registered riders (July 16)
Print required number of couponsone for each participant older than
21 years of age (July 23)
Request Cascades RSVP signs to be placed in front of participating
bars and breweries (July 23)
Check in with business centers and send more brochures if needed
(July 31)

August, 2018
Send coupons to Cascade Sponsorship Director Mike Thompson for
placement in rider packets (Aug. 1)
Coordinate with Cascade for RSVP sign set-up (Aug. 17)
Coordinate with Cascade to pick up signs from bars and breweries
(Aug. 18)

16
BUDGET

17
 Budget

Kick your feet up Down and dirty

Total cost: $289.99 Total cost: $890.99
This option delegates printing costs to This option incorporates higher quality
partner organizations, thus cutting down materials and assumes printing and
on shipping expenses. shipping expenses will be covered by DBP.

Commercial Street Parking Garage sign Commercial Street Parking Garage sign
Signacade Deluxe: $229.99 Windsign Deluxe: $299.99
- Frame only: $149.99 - Frame only: $199.99
- Sign print: $80.00 - Sign print: $100.00

Downtown Spotlight Downtown Spotlight

No cost No cost

Bellingham Video Tour Bellingham Video Tour

No cost No cost

Bellingham Business Startup Brochures Bellingham Business Startup Brochures

100 prints (VistaPrint): $60.00 250 prints (VistaPrints): $156.00
- 8.5 x 11 - 8.5 x 11
- Standard matte paper - Premium glossy cover
Brochure holder (5): $45.00
Midpoint Pint Shipping to five different locations (USPS)
- Prints: $34.75
No cost - Brochure holders: $33.25

Midpoint Pint
2, 500 coupons (FedEx printing): $313.50
- 2 x 3.5
- color
- double-sided
Shipping (USPS): $8.50

18
 PR
MATERIAL

19
 Communications Material

Downtown Spotlight Web Feature

20
 Communications Material

Midpoint Pint coupon

(Actual size of coupon: 3.5in x 2in)

21
 Communications Material

Commercial Street Parking Garage Sign

22
 Communications Material

Business Startup Brochure

23
 Communications Material

Downtown Tour Video

24
PERSONNEL

25
 Personnel

Elitsa Yaneva
Elitsa Yaneva is a senior at Western Washington University. She plans
to receive her Bachelor of Arts in Journalism - Public Relations and
Communication Studies (double major) in fall 2018. She has been a public
relations specialist for Bellingham Arts Academy for Youth and a reporter
for The Western Front. She has also worked as a freelance journalist.

Elitsa enjoys participating in or observing local events which strive to

make a positive impact on her community. She enjoys going on wilderness
getaways. Look for her on the slopes of Mount Baker or camping in the
dense Pacific Northwest forests.

Joseph Calabro
Joseph Calabro is a senior at Western Washington University working
toward a double-major in Public Relations and Political Science. He is
active in the Bellingham journalism community, having worked as a sports
stringer for the Bellingham Herald and sports editor for the Western Front.
Joseph spent the summer of 2017 interning for Northwest Innovation
Resource Center where he created public relations campaigns and materials
for various Bellingham startups.

Joseph enjoys playing basketball in the rainy months and golf in the spring
and summer. He follows sports and politics closely and enjoys weekend
trips to Portland, Oregon and Chelan, Washington.

Jack Carballo
Jack Carballo is a senior at Western Washington University majoring in
Public Relations and minoring in Spanish. He has created public relations
materials for Kuntz & Company Theater Group in Bellingham and has
reported for The Western Front.

In his spare time, Carballo enjoys bouldering, playing with his band and
listening to music. On most weekends, he enjoys spending time with
friends and family from his hometown of West Seattle.

26
APPENDICES

27
 Survey

Demographic Questions
1. What is your gender?
2. What is your age?
3. Marital Status:
4. Do you have kids under 18?
5. Do you work downtown?
6. Where do you reside?

Research Questions
1) On a scale of never to weekly, how often do you participate in the following Downtown
activities: Retail shopping, dining, bar hopping/clubbing, concerts, public events and sightseeing?

2) Which downtown locations do you visit most?

3) What factors draw you to visit downtown?

4) What factors discourage you from going downtown?

5) Which of the following do you do downtown? Check all that apply. (shopping, dining, concerts,
public Events/markets and sightseeing)

6) Which times do you tend to visit downtown the most? Check all that apply. (weekday daytime,
weekday nighttime, weekends daytime, weekends nighttime)

7) Which of the following events have you attended downtown? Check all that apply. (Downtown
Sounds, Commercial Street Night Market, Art Walk, Morning Jam, Wine Walk, Urban Kickball
and Trick-or-Treat)

8) How familiar are you with The Commercial Street parking garage? (Ive never heard of it, Ive
heard of it but never used it, Ive used it before, I use it regularly)

9) Do you know about Downtown Bellingham Partnership? (yes or no)

10) Do you support Downtown Bellingham Partnership? (Yes, no, or unsure)

28
 Research Paper

Executive Summary
Downtown Bellingham Partnership is a non-profit organization dedicated to furthering the growth and
vibrancy of Downtown Bellingham. Its looking for a public relations campaign to increase awareness about the
organization and foster awareness and interest in Bellinghams changing downtown. This includes positioning
downtown as a prime location for new businesses and weekend getaways and overcoming negative reputations
surrounding homelessness, parking, safety and lack of activity.

In order to determine what factors encourage and discourage people from going to downtown Bellingham, Birds
Eye Public Relations conducted a convenience survey of 132 people in Bellingham from Saturday, Oct. 14 to
Monday, Oct. 16.

One key finding was that a majority of respondents were unaware of or had never used the Commercial Street
Parking Garage. Another, was the lack of public support for retail shops, cafes and entertainment arts locations.
Locations most visited included markets/grocery stores, restaurants and bars.

Methodology
The survey was conducted to determine what factors encourage and discourage people from going to downtown
Bellingham. The survey was conducted in-person at three different locations on three different days.

The first survey period was held at Bellingham Farmers Market from 10:15 a.m. to 1:15 p.m. on Saturday, Oct.
14. The Farmers Market was chosen as a survey location because it brings a large number of people into a
relatively small space. Additionally, it generally features a variety of demographics and tends to attract people
from all parts of Bellingham and the surrounding area. Fifty-three people were surveyed while 45 people
declined to be surveyed for a response rate of 54.08 percent.

The second period was at Fred Meyer on Lakeway Drive from 1:30 p.m. to 4:15 p.m. on Sunday, Oct. 15. Fred
Meyer was chosen as a survey location because it is busy on Sundays and brings people who may not frequent
the downtown area and have specific reasons for not doing so. Forty-two people were surveyed while 64 people
declined to be surveyed for a response rate of 39.36 percent.

The third and final survey period was conducted at Red Square on Western Washington University's campus
from 4:20 p.m. to 6 p.m. on Monday, Oct. 16. Red Square was chosen because it is a frequented by Western
students who represent a demographic that is integral to the growth of downtown Bellinghamyoung people and
young professionals. Thirty-seven people were surveyed while 36 people declined to be surveyed for a response
rate of 50.68 percent.

A total of 132 people were surveyed while 145 declined the survey for an overall response rate of 47.65 percent.

29
 Research Paper

The survey was divided into 10 research questions:

RQ1) On a scale of never to weekly, how often do you participate in the following Downtown activities: Retail
shopping, dining, bar hopping/clubbing, concerts, public events and sightseeing?
RQ2) Which downtown locations do you visit most?
RQ3) What factors draw you to visit downtown?
RQ4) What factors discourage you from going downtown?
RQ5) Which of the following do you do downtown? Check all that apply. (shopping, dining, concerts, public
Events/markets and sightseeing)
RQ6) Which times do you tend to visit downtown the most? Check all that apply. (weekday daytime, weekday
nighttime, weekends daytime, weekends nighttime)
RQ7) Which of the following events have you attended downtown? Check all that apply. (Downtown Sounds,
Commercial Street Night Market, Art Walk, Morning Jam, Wine Walk, Urban Kickball and Trick-or-Treat)
RQ8) How familiar are you with The Commercial Street parking garage? (Ive never heard of it, Ive heard of it
but never used it, Ive used it before, I use it regularly)
RQ9) Do you know about Downtown Bellingham Partnership? (yes or no)
RQ10) Do you support Downtown Bellingham Partnership? (Yes, no, or unsure)

Most respondents to the survey identified as female (56.82%), followed by male (40.15%). Only a few
respondents preferred not to state their gender (2.27%) or identified as non-specific (0.76%). Since the sample
sizes for those who preferred not to answer or identified as non-specific were too small to be valid, they were not
analyzed in the findings.

Over half of survey respondents (51.52%) were age 18-24, followed by 25-34 year olds (12.12%), 35-44 year olds
(9.85%) 45-54 and 55-64 year olds (9.09%) and 65+ (8.33%). Samples for all ages over 34 were too small to be
valid and were therefore not analyzed.

Three-quarters (74.62%) of respondents were single or in a committed relationship while a quarter (25.38%)
were married.

Respondents overwhelmingly responded (86.26%) that they dont have children under the age of 18 compared to
those that do (13.74%).
Most respondents (91.67%) reported that they do not work downtown compared to those that do (8.33%). Since
the sample size for those that do not work downtown is too small to be statistically valid, this demographic was
not analyzed in the findings.

Over three-quarters (78.79%) of respondents said they reside in Bellingham, followed by those who live outside
of Bellingham in Whatcom County (12.12%) and those who live outside of Whatcom County in Washington or
marked other (4.55% each). These last two demographic segments represented too small of a total to be valid
and were not analyzed.

30
 Research Paper

Possible sources of error:

The most immediately evident source of surveying error was how some of the questions were constructed and
organized. The first research question asked how often the respondent participates in a set of activities. The
fifth research question asked the respondent to choose which activities they participate in from a similar list of
activities. This was unnecessarily repetitive and differing answers to each question from the same respondent
only resulted in confusion. In the same vein, some questions were too broad. The second research question asked
respondents to list which downtown locations they visit the most. Some people listed street names while others
listed specific store names. This made categorization very difficult.

Categorization brought its own set of difficulties. The wide range of answers were difficult to lump into only six
or seven categories. Additionally, some respondents listed uncontrollable factors (weather, home location, etc.) as
reasons they do not visit downtown. These had to be listed in the other category.

The quality of responses was jeopardized by the fact downtown Bellingham was not defined in the survey. As a
result, some answers included locations outside the downtown area like Fairhaven and Fred Meyer.

Another source of error was that people from outside of the Bellingham area were reluctant to take the survey,
even though their answers were critical to evaluating the perception of downtown.

Finally, surveying at the Farmers Market may have substantially skewed the data relating to downtowns most
popular locations. Many at the Farmers Market listed it as one of their most frequented locations. However, that
level of popularity may not reflect the whole population.

Findings
RQ1: On a scale of never to weekly, how often do you participate in the following downtown activities: retail
shopping, dining, bar hopping/clubbing, concerts, public events, sightseeing?

When asked how often the individual goes retail shopping in downtown Bellingham, a little under half (44.7%)
of people said they go a few times a year, followed by monthly (23.5%), weekly (17.4%), never (14.4%). When
asked how often people go dining downtown, 40 percent (40.9%) said they go monthly, followed by weekly
(32.6%), a few times a year (22.7%), never (3.8%). Bar hopping was not very popular with nearly half (46.2%) of
people saying they never go, followed by few times a year (19.7%), monthly (18.2%), weekly (15.9%). Concerts
were attended the most a few times a year (52.3%), followed by never (31.1%), monthly (13.6%), weekly (3.0%).
Our audience said that they go at most a few times a year to public events (56.1%), followed by monthly (30.3%),
never (8.3%), weekly (5.3%). When asked how often people go sightseeing downtown about one-third (37.9%)
said they go a few times a year, followed by monthly (27.3%), weekly (22.0%), never (12.9%).

31
 Research Paper

Retail Shopping

Men (22.6%) were more likely to go retail shopping weekly than women (13.3%). All other answers for frequency
of shopping in downtown Bellingham were similar for both men and women.

People age 18-24 (47.1%) were more likely to go retail shopping a few times a year than ages 25-34 (37.5%).
Ages 25-34 (31.3%) were more likely to go retail shopping weekly than ages 18-24 (10.3%). Age did not make a
difference in the individual never going retail shopping in downtown Bellingham or going monthly.

Married individuals (27.3%) were more likely to go retail shopping weekly than individuals who are single or in
a committed relationship (13.4%). People who are single or in a committed relationship were more likely to go
retail shopping monthly (25.8%) or never (16.5%) compared to married individuals (15.2%, 9.1% respectively).
Marital status did not have an impact on if the individual went retail shopping a few times a year.

People without children (15.9%) were more likely to never go retail shopping than those with children (5.6%).
All other categories were similar for both people with and without children.

Individuals who lived in Whatcom County (50.0%) were more likely to go retail shopping monthly than
Bellingham locals (21.2%). People who live in Bellingham were more likely to only go retail shopping a few times
a year (45.2%) or never (14.4%) compared to those who reside in Whatcom County (25.0%, 6.3% respectively).
Place of residence did not make a difference on the individual going retail shopping weekly.

Dining

Men (39.6%) were more likely to go dining weekly than women (28.0%). All other answers for frequency of
dining in downtown Bellingham were similar for both men and women.

Age was not a distinguishable factor in making a difference on how often an individual went dining in downtown
Bellingham.

People who are single or in a committed relationship (44.3%) were more likely to go dining monthly than
married people (30.3%). Married individuals (33.3%) were more likely to go dining a few times a year than those
who are single or in a committed relationship (19.6%). Marital status did not make a difference on the likelihood
that individual went dining weekly or never.

Individuals without children (41.6%) were more likely to go dining monthly than those with children (33.3%).
All other answers were similar for both people with and without children.

People who live in Whatcom County (37.5%) were more likely to go dining a few times a year than those who
live in Bellingham (16.4%). Residence of Bellingham (36.5%) were more likely to go dining weekly than those
who live in Whatcom County (18.8%). Place of residence did not play a factor on if the individual dined in
downtown Bellingham monthly or never.
32
 Research Paper

Bar hopping/Clubbing

Women (53.3%) were more likely to never go bar hopping/clubbing than men (35.9%). Men (22.6%) were more
likely go to bar hopping/clubbing weekly than women (12.0%). All other answers for frequency of going bar
hopping/clubbing in downtown Bellingham were similar for both men and women.

Individuals age 25-34 (50.0%) were more likely to go bar hopping/clubbing a few times a year than ages 18-
24 (14.7%). More people ages 18-24 were likely to go bar hopping/clubbing weekly (23.5%) or never (38.2%)
compared to ages 25-34 (6.3%, 18.8% respectively). Age did not make a difference in the individuals likelihood
of going bar hopping/clubbing monthly.

Married individuals (63.6%) were more likely to never go bar hopping/clubbing than those who are single or in a
committed relationship (40.2%). People who are single or in a committed relationship were more likely to go bar
hopping/clubbing monthly (21.7%) or weekly (20.6%) compared to married (9.1%, 3.0% respectively). Marital
status did not make a difference on the likelihood that individual went bar hopping/clubbing a few times a year.

People with children (33.3%) were more likely to go bar hopping/clubbing a few times a year than those without
children (17.7%). All other responses were similar for both people with and without children.

Individuals who reside in Whatcom County were more likely to go bar hopping/clubbing a few times a year
(31.3%) or never (56.3%) compared to Bellingham locals (18.3%, 41.4% respectively). People who live in
Bellingham were more likely to go bar hopping/clubbing monthly (21.2%) or weekly (19.2%) compared to
people who live in Whatcom (6.3%, 6.3% respectively).

Concerts

Women (36.0%) were more likely to never go to concerts than men (24.5%). All other answers for frequency of
going to concerts in downtown Bellingham were similar for both men and women.

People ages 25-34 (68.8%) were more likely to go to concerts a few times a year than ages 18-24 (50.0%).
Individuals who are ages 18-24 (29.4%) were more likely to never go to concerts in downtown Bellingham than
women (18.8%). Age did not play a factor on if the individual going to monthly or weekly.

Married individuals (17.5%) were more likely to go to concerts monthly than people who are single or in a
committed relationship (3.0%). All other responses were not affected by the individuals marital status.

Whether or not the individual has children was not a distinguishable factor in making a difference on how often
they went to concerts in downtown Bellingham.

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Individuals who live in Whatcom County (43.8%) were more likely to never go to concerts than Bellingham
locals (25.0%). Bellingham locals (15.4%) were more likely to go to concerts monthly than people who live
in Whatcom County (6.3%). Place of residence did not have an impact on the individual going to concerts in
downtown Bellingham a few times a year or weekly.

Public Events

Gender was not a distinguishable factor in making a difference on how often an individual went to public events
in downtown Bellingham.

Individuals age 25-34 were more likely to go to public events a few times a year (75.0%) or weekly (12.5%)
compared to ages 18-24 (51.5%, 5.9% respectively). Individuals age 18-24 were more likely to go to public events
monthly (33.8%) or never (8.8%) compared to ages 25-34 (12.5%, 0.0% respectively).

Married individuals (12.1%) were more likely to never go to public events than people who are single or in a
committed relationship (6.2%). People who are single or in a committed relationship (7.2%) were more likely to
go to public events weekly than married people (0.0%) Marital status did not make a difference on the likelihood
that individual went to public events a few times a year or monthly.

People with children (38.9%) were more likely to go to public events monthly than people without children
(28.3%). People without children (6.2%) were more likely to go to public events weekly than those with children
(0.0%). Having children did not make a difference on the likelihood that individual went to public events a few
times a year or never.

Individuals who live in Whatcom County (43.8%) were more likely to never go to public events than Bellingham
locals (25.0%). Bellingham locals (6.7%) were more likely to go to public events weekly than people who live in
Whatcom County (0.0%). Place of residence did not make a difference in all other responses.

Sightseeing

Women (44.0%) were more likely to go sightseeing a few times a year than men (30.2%). Men (35.9%) were more
likely to go sightseeing monthly than women (21.3%). All other answers for frequency of going sightseeing in
downtown Bellingham were similar for both men and women.

Individuals age 25-34 (56.3%) were more likely to go sightseeing a few times a year than individuals age 18-24
(22.1%). People age 18-25 were more likely to go sightseeing monthly (35.3%) and weekly (30.9%) compared to
25-34 (12.5%, 18.8% respectively). Age did not make a difference on an individual never going sightseeing in
downtown Bellingham.

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Married individuals (57.6%) were more likely go to sightseeing a few times a year than people who are single or
in a committed relationship (30.9%). People who are single or in a committed relationship (27.8%) were more
likely to go sightseeing weekly than married individuals (6.1%). Marital status did not make a difference on the
likelihood that individual went sightseeing monthly or never.

Individuals with children were more likely to go sightseeing a few times a year (50.0%) or monthly (44.4%)
compared to those without children (36.3%, 24.8% respectively). People without children were more likely to go
sightseeing weekly (23.9%) or never (15.0%) compared to those with children (5.6%, 0.0% respectively).

Bellingham locals (27.9%) were more likely to go sightseeing monthly than people who live in Whatcom County
(18.8%). Place of residence did not make a difference in all other responses.

RQ2 (open-ended): Which downtown locations do you visit most? Check all that apply: Farmers market
or grocery stores, coffee shops and cafes, bars and breweries, restaurants, arts and entertainment locations,
retail stores, other.

The most popular location (19.8%) was restaurants, followed by other (18.6%), farmers market/grocery stores
(17.4%), bars and breweries (15%), retail stores (11.3%), arts and entertainment locations (9.7%) and coffee
shops/cafes (8.1%).

Females were more likely (47.22%) to go to restaurants than males (28.3%). Other responses did not show a
significant difference across gender.

Those 25-34 were more likely to go to the Farmers Market/grocery stores and other (43.75%, each) than those
18-24 (16.42% and 31.34%, respectively). They were also more likely to go to retail stores (31.25%) than those
18-24 (19.40%). Those 18-24 were more likely (35.82%) to go to restaurants than those 25-34 (12.5%). Other
responses did not show a significant difference across ages.

Married respondents were more likely to go to the Farmers Market/grocery stores (53.13%), coffee shops/cafes
(25%) and restaurants (53.13%) than those single or in a committed relationship (25.26%, 11.58% and 32.63%,
respectively). Other responses did not show a significant difference across marital status.

Those with kids under 18 were more likely to go to the Farmers Market/grocery stores (44.44%), coffee
shops/cafes (27.78%) and restaurants (50%) than those without kids under 18 (30.91%, 13.64% and 36.36%,
respectively). Those without kids were more likely to go to arts/entertainment locations (21.82%) and retail
stores (22.73%) than those with kids (0% and 11.11%, respectively). Bars and breweries did not show a
significant difference across the demographic.

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Those who reside in Whatcom County (outside Bellingham) were more likely to go to the Farmers Market/
grocery stores (56.25%), restaurants (50%), arts/entertainment locations (31.25%) and retail stores (43.75%)
than those who reside in Bellingham (27.45%, 36.27%, 17.65% and 18.63%, respectively). Those who reside
in Bellingham were more likely to go to bars/breweries (30.39%) and other (38.24%) than those who reside in
Whatcom County but outside Bellingham (12.5% and 25%, respectively). Coffee shops/cafes did not show a
significant difference across the residential location.

RQ3: What factors draw you to downtown? Check all that apply: food, entertainment and events, shopping,
atmosphere and aesthetics, socializing or a need for a change of scenery, drinking, other.

Food was the most popular factor that drew people downtown (38.17%), followed by other (29.77%), socializing/
need for a change of scenery (28.24%), atmosphere/aesthetics (19.08%), entertainment/events (18.32%),
shopping (17.56%) and drinking (16.03%).

Females were more likely (33.78%) to choose other as a factor that drew them downtown than males (18.87%).
Other responses did not show a significant difference across gender.

Those 18-24 were more likely (45.59%) to choose food than those 25-34 (25%). Other responses did not show a
significant difference across age.

Married respondents were more likely to choose atmosphere/aesthetics (30.3%) and other (45.45%) than those
that were single or in a committed relationship (15.63% and 25%, respectively). Those that were single or in
a committed relationship were more likely to choose socializing/need for a change of scenery (31.25%) and
drinking (19.79%) than married respondents (18.18% and 6.06%, respectively). Other responses did not show a
significant difference across marital status.

Those without kids under 18 were more likely to choose food (40.18%), shopping (19.64%) and drinking
(17.86%) than those with kids under 18 (27.78%, 5.56% and 5.56%, respectively). Those with kids under
18 were more likely to choose atmosphere/aesthetics (33.33%) and other (38.89%) than those without kids
under 18 (16.96% and 28.57%, respectively). Other responses did not show a significant difference across the
demographic.

Those who reside in in Whatcom County (outside Bellingham) were more likely to choose shopping (37.5%)
and socializing/need for a change of scenery (43.75%) than those who reside in Bellingham (14.56% and 25.24%,
respectively). Those who reside in Bellingham are more likely to choose drinking (20.39%) and other (32.04%)
than those who reside in Whatcom County but outside Bellingham (0% and 12.5%, respectively). Other
responses did not show a significant difference across residential status.

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RQ4 (open-ended): What factors discourage you from going downtown? Check all that apply: Limited
parking or paid parking, transportation issues or location, solicitors or general safety concerns, budgeting
and responsibilities, other, none.

The most popular answer was none (29.01%), followed by other (20.61%), limited parking/paid parking
(19.85%), solicitors/general safety concerns (18.32%), transportation issues/location (14.5%) and budgeting/
responsibilities (8.4%).

Females (28.4%) were more likely to be discouraged by limited parking or paid parking than males (9.43%).
Men (35.9%) were more likely to not have any factors that discourage them from going downtown than women
(21.6%). All other answers were similar for both men and women.

Ages 25-34 were more likely to be discouraged by the limited or paid parking (18.8%) and budgeting/
responsibilities (18.8%) compared to ages 18-24 (10.3%, 8.8% respectively). Ages 18-24 (26.5%) were more
likely to be discouraged by other factors than people age 25-34 (12.5%). Age did not make a difference for the
individual having issues with transportation or location and solicitors or general safety concerns.

Married individual (33.3%) were more likely to be discouraged by limited parking or paid parking than
individuals who are single or in a committed relationship (15.6%). Single/committed relationship individuals
were more likely to be discouraged by transportation issues or location (14.6%) and budgeting and
responsibilities (9.4%) compared to married individuals (9.1%, 3.0% respectively). Marital status did not make a
difference in all other answers.

People who do not have children (16.1%) were more likely to be discouraged by transportation issues or
location than those with children (5.6%). Having children does not make a difference in all other factors of
discouragement in going downtown.

Individuals who reside in Whatcom County were more likely to be discouraged by limited parking or paid
parking (25.0%) and transportation issues or location (25.0%) compared to Bellingham locals (15.5%, 10.7%
respectively). Bellingham locals (32.0%) were more likely to state that nothing discourages them from visiting
downtown Bellingham than those who live in Whatcom County (18.8%). Discouragement of solicitors or
general safety concerns, budgeting/responsibilities and other factors were the similar for both Bellingham and
Whatcom residents.

RQ5: Which of the following do you do downtown? Check all that apply: shopping, dining, concerts, public
events/markets, sightseeing.

The most popular answer was dining (93.08%), followed by public events/markets (75.38%), shopping (67.69%),
sightseeing (46.92%) and concerts (42.31%).

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Males were more likely (48.08%) to go to concerts than females (37.84%). Other responses did not show a
significant difference across gender.

Those 25-34 were more likely to go shopping (75%), dining (100%), to concerts (56.25%) and to public events/
markets (75%) than those 18-24 (57.35%, 89.71%, 32.35% and 64.71%, respectively). Sightseeing did not show a
significant difference across age.

Those that were married were more likely to go shopping (78.13%), to concerts (56.25%) and to public events/
markets (87.5%) than those that were single or in a committed relationship (63.54%, 37.5% and 71.88%,
respectively). Other responses did not show a significant difference across marital status.

Those with kids under 18 were more likely to go shopping (88.89%), to concerts (55.56%), to public events/
markets (88.89%) and sightseeing (61.11%) than those without kids under 18 (63.96%, 39.64%, 72.97% and
44.14%, respectively). Dining did not show a significant difference across this demographic.

Those that reside in Whatcom County (outside of Bellingham) were more likely (87.5%) to go shopping than
those that reside in Bellingham (65.69%). Other responses did not show a significant difference across residential
location.

RQ6: Which times do you tend to visit downtown the most? Check all that apply: weekday daytime, weekday
nighttime, weekend daytime, weekend nighttime.

The most popular time to visit downtown was weekend daytime (63.36%) followed by weekend nighttime
(51.91%), weekday daytime (45.04%) and weekday nighttime (36.64%).

Males were more likely (47.17%) to go weekdays at nighttime than females (28.38%). Other responses did not
show a significant difference across gender.

Those 18-24 were more likely to go weekdays at nighttime (45.59%) and weekends at nighttime (64.71%) than
those 25-34 (31.25% and 43.75%, respectively). Other responses did not show a significant difference across age.

Married respondents were more likely (56.25%) to go weekdays at daytime than those that were single or in a
committed relationship (40.21%). Those that were single or in a committed relationship were more likely to go
weekdays at nighttime (40.21%) and weekends at nighttime (58.76%) than married respondents (28.13% and
34.38%, respectively). Other responses did not show a significant difference across marital status.

Those that reside in Bellingham were more likely to go weekdays at nighttime (41.75%) and weekends at
nighttime (58.25%) than those that live in Whatcom County but outside of Bellingham (18.75% and 25%,
respectively).

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RQ7: Which of the following events have you attended downtown? Check all that apply: Downtown Sounds,
Commercial Street Night Market, Art Walk, Morning Jam, Wine Walk, Urban Kickball, Trick-or-Treat.

The most popular event downtown was the Art Walk (75.31%), followed by the Commercial Street Night Market
(53.09%), Downtown Sounds (51.85%), Trick-or-Treat (23.46%), Wine Walk (16.05%), Morning Jam (8.64%)
and Urban Kickball (4.94%).

Females were more likely to attend the Art Walk (79.2%) and the Wine Walk (18.8%) compared to men (68.8%,
9.4% respectively). Men were more likely to attend Downtown Sounds (59.4%) and Morning Jam (12.5%)
compared to women (47.9%, 6.3% respectively). Men (9.4%) were more likely to attend Urban Kickball than to
women (2.1%). Attendance to the Commercial Street Night Market and Trick-or-Treat were similar for both men
and women.

People ages 25-34 were more likely to attend Art Walk (100.0%) and Downtown Sounds (66.7%) compared
to ages 18-24 (60.5%, 52.6% respectively). People ages 25-34 were more likely to attend Morning Jam (22.2%)
than ages 18-24 (5.3%). People ages 18-24 (55.3%) were more likely to attend Commercial Street Night Market
than people ages 25-34 (44.4%). Age did not make a difference for attendance of all other events in downtown
Bellingham.

Married individuals were more likely to attend Art Walk (95.2%) and Commercial Street Night Market (61.9%)
than individuals who are single or in a committed relationship (67.8%, 49.2% respectively). People who are
single or in a committed relationship were more likely to attend Downtown Sounds (54.2%) and Urban Kickball
(18.6%) compared to married individuals (42.9%, 9.5% respectively). People who are single or in a committed
relationship were more likely to attend Morning Jam (10.2%) than married individuals (4.8%). Marital status
does not have an impact on the likability of an individual attending Trick-or-Treat.

People with children were more likely to attend Art Walk (100.0%) and Commercial Street Market (66.7%)
compared to people without children (71.0%, 50.7% respectively). People with children were more likely to
attend Downtown Sounds (66.7%) and Trick-or-Treat (58.3%) compared to people without children (49.3%,
17.4% respectively). Individuals with no children were more likely to attend Wine Walk (17.4%) and Morning
Jam (10.1%) compared to individuals who have children (8.3%, 0.0% respectively). Individuals with no children
were more likely to attend Urban Kickball (5.8%) than individuals who have children (0.0%).

People who reside in Whatcom County were more likely to attend Art Walk (85.7%) and Commercial Street
Night Market (71.4%) compared to Bellingham locals (75.4%, 53.6% respectively). Bellingham locals were more
likely to attend Morning Jam (10.1%) and Urban Kickball (5.8%) compared to people who live in Whatcom
County (0.0%, 0.0% respectively). All other answers were similar for both places of residence.

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RQ8: How familiar are you with the Commercial Street Parking Garage? (Never heard of it; Heard of it but
never used; Used it before; Use it regularly)

When asked how familiar people were with the Commercial Street Parking Garage, an equal of people said they
had never heard of it (39.4%) as did say they have heard of it but never use it (39.4%), followed by have used it
before (15.9%), use it regularly (5.3%).

Men (45.3%) were more likely to have never heard of the Commercial Street Parking Garage than women
(33.3%). Women (8.0%) were more likely to use the garage regularly than men (1.9%). All other answers were
similar for both men and women.

Individuals 25-34 (18.8%) were more likely to have used the Commercial Street Parking Garage than ages 18-24
(10.3%). All other answers were similar for both age groups.

Individuals who were single or in a committed relationship (46.4%) were more likely to have never have heard
of the Commercial Street Parking Garage than individuals who are married (18.2%). Married individuals were
more likely to have used the garage before (24.2%) and use it regularly (12.1%) compared to individuals who are
single or in a committed relationship (13.4%, 3.1% respectively). Marital status did not make a difference on if
the individual had heard of the garage but never use it.

Individuals with children (50.0%) were more likely to have heard of the Commercial Street Parking Garage but
never used it before than those without children (37.1%). People without children (43.4%) were more likely to
have never heard of the garage than those without children (16.7%). Having children did not make a difference
in the individuals likability of using the parking garage.

People who live in Whatcom County (56.3%) were more likely to have heard of the Commercial Street Parking
Garage but never used it than Bellingham locals (40.4%). Bellingham locals (37.5%) were more likely to have
never have heard of it before than people who live in Whatcom County (25.0%). People who live in Bellingham
(5.8%) were more likely to use the parking garage regularly, whereas nobody in Whatcom County (0.0%)
uses it regularly. Place of residence does not make a difference in whether or not the individual has used the
Commercial Street Parking Garage before.

RQ9: Do you know about Downtown Bellingham Partnership? (Yes or no)

Most respondents (81.06%) did not know about DBP compared to those that did (18.94%).

Answers did not vary significantly across the gender demographic.

Those 25-34 were more likely (25%) to know about DBP than those 18-24 (8.82%). Those 18-24 were more likely
(91.18%) to not know about DBP than those 25-34 (75%).

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Married respondents were more likely (30.3%) to know about DBP than those single or in a committed
relationship (14.43%). Those single or in a committed relationship were more likely (85.57%) to not know about
DBP than married respondents (69.7%).

Those with kids under 18 were more likely (33.33%) to know about DBP than those without kids under 18
(16.81%). Those without kids under 18 were more likely (83.19%) to not know about DBP than those with kids
under 18 (66.67%).

Answers did not vary significantly across residential location.

RQ10: Do you support Downtown Bellingham Partnership? (Yes; No; Unsure)

When asked if the individual supports Downtown Bellingham Partnership, majority said they were unsure
(73.5%), followed by yes (15.9%), no (10.6%).

Women (20.0%) were more likely to support Downtown Bellingham Partnership than men (11.3%). Men
(13.2%) were more likely to not support Downtown Bellingham Partnership than women (9.3%).

Individuals ages 25-34 (18.8%) were more likely to support Downtown Bellingham Partnership than ages 18-24
(5.9%). Individuals ages 18-24 (11.8%) were more likely to not support Downtown Bellingham Partnership than
ages 25-34 (6.3%).

Married individuals (30.3%) were more likely to support Downtown Bellingham Partnership than those who are
single or in a committed relationship (10.3%). People who are single or in a committed relationship were more
likely to not support (12.4%) or be unsure if they support (77.3%) compared to married individuals (6.1%, 63.6%
respectively).

People with children (33.3%) were more likely to support Downtown Bellingham Partnership than those without
children (13.3%). People without children were more likely to not support (11.5%) or be unsure if they support
(75.2%) compared to people with children (5.6%, 61.1% respectively).

Whatcom County residents (25.0%) were more likely to support Downtown Bellingham Partnership than
Bellingham locals (13.5%). Bellingham locals (12.5%) were more likely to not support Downtown Bellingham
Partnership than people who live in Whatcom County (0.0%).

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Concluding Interpretations
Birds Eye PRs survey indicates a clear distinction between those that frequent bars/breweries and those that
shop at retail stores.

DBP is looking to target young professionals and tourists. These types of people would generally be at least 25-
34 years old. Ages 25-34 were more likely to go retail shopping, dining, attend concerts and visit public events/
markets. This suggests a level of financial stability that a younger person, especially a student, would not have.
Very few respondents in the 25-34 year-old demographic went to bars and breweries on a weekly basis, showing
that this should not be a point of emphasis for drawing young professionals. Indeed, bars/breweries were tied
(along with coffee shops/cafes) as the least popular location for respondents living in Whatcom County but
outside of Bellingham. However, the relative popularity of bars/breweries among Bellingham residents shows
that this aspect of downtown might be a factor that keeps people living in the area.

Whatcom County (outside of Bellingham) residents were likely to be drawn downtown by food, shopping and
socializing/need for a change of scenery. The popularity of shopping among the key demographics (18-24 year-
olds and out-of-towners) suggests an emphasis on expanding retail options would be helpful to the campaign.

The data suggests a single event may not be the best option for drawing people downtown, especially those
that reside outside of Bellingham or are age 25-34. Public events were only attended a few times per year by
these demographics and were not a significant factor that drew them downtown. If an event were to be held,
it would need to be kid-friendly to maximize attendance (public events were relatively popular among those
with kids under 18) and occur on the weekend during the day (weekend daytime was most popular time to visit
downtown).

Birds Eye PR figured that orchestrating an entire event would be difficult and depletive of DBPs resources.
Instead, we propose using an event already present in Bellingham to promote DBP and encourage downtown
participation. Specifically, using the rest day in Cascade Bike Clubs Seattle-to-Vancouver annual bike trip to
distribute discount beer coupons at participating locations in downtown Bellingham. This would encourage
people to traverse downtown and visit the various businesses, as well as give these businesses exposure to people
from outside of Bellingham.

Birds Eye PR predicted females would be more discouraged from going downtown due to solicitors or safety
concerns than males. Interestingly, there was no difference between the two genders in that category. However,
other data showed women were far less likely to go downtown on weeknights. Since women dont frequent the
downtown area on weeknights when there is lower foot traffic and less obvious police presence, they may not
view safety or soliciting as an important discouraging factor.

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Another surprising finding was that the Art Walk was the most popularly attended DBP-coordinated event.
Three-quarters of all respondents said they had been to the Art Walk. The Art Walk is held on the first Friday of
each month, so its timing and integration with galleries, studios, museums, shops and restaurantsas well as the
Western design programmay explain its popularity.

Finally, those that reside in Whatcom County (outside of Bellingham) were more likely to have heard of the
Commercial Street Parking Garage than those in Bellingham and just as likely to have used it before. This could
be because some out-of-town visitors may spend full days in the area and benefit from the parking garages
daily rate, whereas Bellingham residents only go downtown for an hour or two at a time. Its clear now that the
challenge for Birds Eye PR will be to show Bellingham residents that the parking garage is a viable option for
short visits downtown.

Birds Eye PR surmised that the most efficient way to spread awareness of the parkade was to appeal to drivers
combing the city streets in desperate search of parking. While the parkade does have a sign at its entrance,
drivers may be misled that the garage requires a permit or pass. Theyre also not given enough time to make this
split-second decision from the time theyve turned onto commercial street to when they see the big headlining
sign.

To give advanced notice that there is a public parking garage close by, Birds Eye PR is proposing a large A-frame
sign on the corner of Commercial and Holly Street. The sign would detail hourly rates, location of the parkade
and any additional policies. It would be in the line of sight of drivers scanning road-shoulders for parking, and in
a way that visually catches attention.

To address the lack of diversity of businesses downtown, Birds Eye PR will also compose an informational
brochure that will be sent to business offices and startup centers outside of Bellingham. They would detail
available office spaces for rent and lease, as well as why Bellingham is an opportunistic location to start a
business. Additionally, to highlight the unique downtown businesses who might receive less attention than
they deserve, Birds Eye PR is proposing short monthly spotlight videos on DBPs website. The videos would be
short clips from inside each business and give a small blurb detailing some info on what makes them stand out.
Those who follow the monthly posts would be notified of a limited-time discount at the business-of-the-month,
encouraging visits.

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 Contacts

Downtown Spotlight Community Partners

Third Planet Wonderland Teas & Spices
Erika Millige Linda Quintana
(360) 778-3765 (360) 733-0517
3pbellingham@gmail.com 1305 Railroad Ave, Bellingham, WA 98225
200 W Holly St, Bellingham, WA 98225
The Lucky Monkey
Brotha Dudes Will Davis
Julius Stoker (360) 393-4068
(530) 440-3611 312 W Champion St, Bellingham, WA 98225
brothadudes@outlook.com
202 E Holly St #117, Bellingham, WA 98225 Quinn & Foster
Chris Hayward
Unknown Board Shop (541) 729-6008
Zac Garza 128 W Holly St, Bellingham, WA 98225
(360) 671-7425
unknownboardshop@gmail.com Woolies
105 Grand Ave, Bellingham, WA 98225 Michael Reynolds
(360) 220-6516
Icing on the Cake 1201 N State St, Bellingham, WA 98225
Vee
(360) 392-8150 Camber
314 W Champion St, Bellingham, WA 98225 David Yake
(360) 656-5343
Mallard Ice Cream david@cambercoffee.com
Ben Scholz 221 W Holly St, Bellingham, WA 98225
(360) 734-3884
mallardicecream@yahoo.com
1323 Railroad Ave, Bellingham, WA 98225

Vinostrology
Katie Bechkowika
(360) 656-6817
vinostrology@gmail.com
120 W Holly St, Bellingham, WA 98225

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 Contacts

Midpoint Pint Community Partners

Cascade Bike Club Schweinhaus Biergarten
Mike Thompson, sponsorship director Joe LeDoux
miket@cascadebicycleclub.org (360) 671-0206
Mobile: (206) 939-4318 1330 N State St, Bellingham, WA 98225

The Local Public House La Fiamma Wood Fire Pizza

Jacquie Goddard Dan & Ken
(360) 306-3731 (360) 647-0060
jacquiegoddard7@gmail.com www.lafiamma.com/donations
1427 Railroad Ave, Bellingham, WA 98225 200 E Chestnut St, Bellingham, WA 98225

Aslan Brewing Company

Office: (360) 778-2088
Restaurant: 360.778.2088
info@aslanbrewing.com
www.aslanbrewing.com/donations
1330 N Forest St, Bellingham, WA 98225

Printing Companies
Garage sign Brochure printing
Chazzzam Vistaprint
Chas Malich (866) 6148002
chas@chazzzam.com www.vistaprint.com
(360) 389-5178
1918 Iowa St, Bellingham, WA 98229
chazzzam.com

Coupon/brochure shipping & Coupon printing

FedEx Office Print & Ship Center
(360) 647-1114
501 E Holly St, Bellingham, WA 98225 US
local.fedex.com/wa/bellingham/office

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