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Joshua Whitehead LO2 Feedback. 23/11/17

Current Grade for LO2: Pass

The current grade is calculated on the work that is present on your blog. You may have missing
items, or vastly incomplete sections of work. Please improve this. If you require help with any of
this work, or need to show me work before re-submitting to check the quality, please do so.

Remember, the highest grade you can achieve on this learning outcome is a Merit Grade, even
if you have achieved this, if there are any minor corrections or additions, can you please
ensure these are made.

Please ensure all of the work is uploaded on the blog.

Remember – Don’t overwrite the blog posts, make new blog posts that are clearly labelled with
the words “Re-Submission”.

Make sure colour coded work has a key at the top – so the examiner can identify who has
contributed to the work

LO2 Part A. Initial Ideas

Note: This work is technically for LO3 (as it is in the LO3 criteria) However, you cannot do the
subsequent work without this document. Hence why it has been moved.

Some good work here. You would benefit from expanding on some elements such as mise en scene,
sound (diegetic and non diegetic). Write in paragraphs, not bullet points.

LO2 Part B. Treatment Proposal

Some good work here. Please also add in some detail on the other elements of the campaign you
would develop (print adverts etc) and when explaining the audience, make sure you use the
terminology (demographics, psychographics, socio-economic groups). Also, add in BCAP codes, this
is missing.

LO2 Part C. Campaign Schedule

This does require more detail (and please colour code the work). Consider publications and tv
channels / social media the audience would use. Look into music equipment youtube channels,
maybe the advert would benefit from going on there. Where else could you show it? Maybe add this
in as a way of expanding the campaign.

The resubmission deadline is: 13/12/17

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