LIST OF TABLES

S.No. Table Title of the Table Page No

No.
1 3.1 Gender wise Distribution of Respondents 83
2 3.2 Age wise Distribution of Respondents 84
3 3.3 Location wise Distribution of Respondents 85
4 3.4 Marital Status of the Respondents 86
5 3.5 Education wise distribution of Respondents 87
6 3.6 Occupation wise distribution of Respondents 88
7 3.7 Income wise distribution of the Respondents 89
8 4.1 SBI overall performance for various years 100
9 4.2 Andhra Bank overall performance for various 105
years
10 4.3 ICICI Bank overall performance for various years 114
11 4.4 HDFCBank overall performance for various years 125
12 4.5 Respondents opinion on adoption of marketing 126
strategies in their respective banks
13 4.6 Respondents opinion on adoption of different 127
marketing strategies
14 4.7 Respondents perception on nature of marketing 128
strategies
15 4.8 SBI domestic term deposits interest rates 145
16 4.9 ICICI Domestic Term Deposits Interest Rates 149
17 4.10 Respondents opinions on different promotional 164
strategies adopted by banks
18 4.11 Respondents opinion on importance of place / 168
location
19 4.12 Bank-Wise population Group-Wise Number Of 174
Branches Of Scheduled Commercial Banks - 2011
And 2012
20 4.13 TABLE 4.13: Commercial Banks And Their 174
Offices In Andhra Pradesh - 2011 And 2012
21 4.14 Bank-Wise And Category-Wise Employees Of 175
Scheduled Commercial Banks - 2011 And 2012

 
 
 LIST OF CHARTS

S.No. Chart Title of the Chart Page No.

No.
1 1.1 Marketing Strategy System 3
2 1.2 Evolution of bank marketing in India  9
3 1.3 Financial Intermediation  11
4 1.4 Financial Disintermediation  12
5 1.5 Concept of marketing orientation in banking  15
6 1.6 Evolution of Banking Product  20
7 1.7 Product Package  20
8 1.8 Innovation in place strategy 23
9 1.9 Factors influencing the consumer behavior 31
10 4.1 Bank Marketing Mix 94
11 4.2 SBI Product classifications 97
12 4.3 Andhra Bank Product classifications 103
13 4.4 ICICI Bank Product classifications 108
14 4.5 HDFC Bank Product Classification 115
The factors that influence the calculation of the 143
15 4.6 banking services price