You are on page 1of 85

Contact for more project 09413991847

SUMMER TRAINING PROJECT REPORT


ON
“RELIANCE LIFE INSURANCE"
Submitted to

RAJASTHAN UNIVERSITY, Jaipur


In the partial fulfillment
Of the award of the degree of
BBA (Bachelor of Business Administration)

Project guide:- Submitted by:-


Ms. Mridula Mudgal Gauarv Khandelwal
Sr. Lecturer BBA Part III

Alwar Managemant Studies


North extension road Alwar
1
IET Groups of institutions
PREFACE

The liberalization of the Indian insurance sector has been the

subject of much heated debate for some years. The policy makers

where in the catch 22 situation wherein for one they wanted

competition, development and growth of this insurance sector

which is extremely essential for channeling the investments in to

the infrastructure sector. At the other end the policy makers had

the fears that the insurance premium, which are substantial, would

seep out of the country; and wanted to have a cautious approach

of opening for foreign participation in the sector.

As one of the rare occurrences the entire debate was put on the

back burner and the IRDA saw the day of the light thanks to the

maturing polity emerging consensus among factions of different

political parties. Though some changes and some restrictive

clauses as regards to the foreign participation were included the

IRDA has opened the doors for the private entry into insurance.

2
Whether the insurer is old or new, private or public, expanding the

market will present multitude of challenges and opportunities. But

the key issues, possible trends, opportunities and challenges that

insurance sector will have still remains under the realms of the

possibilities and speculation. What is the likely impact of opening

up India’s insurance sector?

The large scale of operations, public sector bureaucracies and


cumbersome procedures hampers nationalized insurers. Therefore,
potential private entrants expect to score in the areas of customer
service, speed and flexibility. They point out that their entry will
mean better products and choice for the consumer. The critics
counter that the benefit will be slim, because new players will
concentrate on affluent, urban customers as foreign banks did until
recently. This seems to be a logical strategy. Start-up costs-such
as those of setting up a conventional distribution network-are large
and high-end niches offer better returns. However, the middle-
market segment too has great potential. Since insurance is a
volumes game. Therefore, private insurers would be best served
by a middle-market approach, targeting customer segments that
are currently untapped

3
ACKNOWLEDGEMENT

I would like to thank my project guide Mr. Nitin Kataria , Sales


Development Manager RELIANCE Life Insurance, Alwar for guiding
me through my summer internship and research project. His
encouragement, time and effort are greatly appreciated.

I would like to thank Prof. Deepak Mishra, for supporting me


during this project and providing me an opportunity to learn
outside the class room. It was a truly wonderful learning
experience.

I would like to dedicate this project to my parents. Without their


help and constant support this project would not have been
possible.

Lastly I would like to thank all the respondents who offered their
opinions and suggestions through the survey that was conducted
by me in Alwar.

Once again my gratitude to the RELIANCE Life insurance. For


their kind co-operation.

4
DECLARATION
I VIKAS KHANDELWAL OF BBA III year of “Lords international
College” hereby declare that the summer training report entitled
“INSURANCE SECTOR” IN RELIANCE LIFE INSURACNE is an
original word and the same has not been submitted to any other
institute for the award of any other degree.

Signature of candidate

Gaurav Khandelwal

5
EXECUTIVE SUMMARY

In today’s corporate and competitive world, I find that insurance

sector has the maximum growth and potential as compared to the

other sectors. Insurance has the maximum growth rate of 70-80%

while as FMCG sector has maximum 12-15% of growth rate. This

growth potential attracts me to enter in this sector and RELIANCE

LIFE INSURANCE has given me the opportunity to work and get

experience in highly competitive and enhancing sector.

 The success story of good market share of different market

organizations depends upon the availability of the product

and services near to the customer, which can be distributed

through a distribution channel. In Insurance sector,

distribution channel includes only agents or agency holders of

the company. If a company like RELIANCE LIFE INSURANCE,

TATA AIG, MAX etc have adequate agents in the market they

can capture big market as compared to the other companies.

Agents are the only way for a company of Insurance sector


through which policies and benefits of the company can be
explained to the customer.

6
7
CHAPTER I

INDIAN INSURANCE
INDUSTRY
“AN OVERVIEW”

8
THE INSURANCE INDUSTRY IN INDIA

AN OVERVIEW

With the largest number of life insurance policies in force in the


world, Insurance happens to be a mega opportunity in India. It’s a
business growing at the rate of 15-20 per cent annually and presently
is of the order of Rs 1560.41 billion (for the financial year 2006 –
2007). Together with banking services, it adds about 7% to the
country’s Gross Domestic Product (GDP). The gross premium
collection is nearly 2% of GDP and funds available with LIC for
investments are 8% of the GDP.

Even so nearly 65% of the Indian population is without life insurance


cover while health insurance and non-life insurance continues to be
below international standards. A large part of our population is also
subject to weak social security and pension systems with hardly any
old age income security

A well-developed and evolved insurance sector is needed for


economic development as it provides long term funds for
infrastructure development and strengthens the risk taking ability of
individuals. It is estimated that over the next ten years India would
require investments of the order of one trillion US dollars.

9
HISTORICAL PERSPECTIVE

The history of life insurance in India dates back to 1818 when it


was conceived as a means to provide for English Widows.
Interestingly in those days a higher premium was charged for
Indian lives than the non - Indian lives, as Indian lives were
considered more risky to cover. The Bombay Mutual Life Insurance
Society started its business in 1870. It was the first company to
charge the same premium for both Indian and non-Indian lives.

The Oriental Assurance Company was established in 1880. The


General insurance business in India, on the other hand, can trace
its roots to Triton Insurance Company Limited, the first general
insurance company established in the year 1850 in Calcutta by the
British. Till the end of the nineteenth century insurance business
was almost entirely in the hands of overseas companies.

Insurance regulation formally began in India with the passing of


the Life Insurance Companies Act of 1912 and the Provident Fund
Act of 1912. Several frauds during the 1920's and 1930's sullied
insurance business in India. By 1938 there were 176 insurance
companies.

The first comprehensive legislation was introduced with the


Insurance Act of 1938 that provided strict State Control over the
insurance business. The insurance business grew at a faster pace

10
after independence. Indian companies strengthened their hold on
this business but despite the growth that was witnessed, insurance
remained an urban phenomenon.

The Government of India in 1956, brought together over 240


private life insurers and provident societies under one nationalized
monopoly corporation and Life Insurance Corporation (LIC) was
born. Nationalization was justified on the grounds that it would
create the much needed funds for rapid industrialization. This was
in conformity with the Government's chosen path of State led
planning and development.

The non-life insurance business continued to thrive with the


private sector till 1972. Their operations were restricted to
organized trade and industry in large cities. The general insurance
industry was nationalized in 1972. With this, nearly 107 insurers
were amalgamated and grouped into four companies- National
Insurance Company, New India Assurance Company, Oriental
Insurance Company and United India Insurance Company. These
were subsidiaries of the General Insurance Company (GIC).

11
KEY MILESTONES

1912: The Indian Life Assurance Companies Act enacted as the first
statute to regulate the life insurance business.

1928: The Indian Insurance Companies Act enacted to enable the


government to collect statistical information about both life and non-
life insurance businesses.

1938: Earlier legislation consolidated and amended by the Insurance


Act with the objective of protecting the interests of the insuring
public.

1956: 245 Indian and foreign insurers along with provident societies
were taken over by the central government and nationalized. LIC was
formed by an Act of Parliament- LIC Act 1956- with a capital
contribution of Rs. 5 crore from the Government of India.

12
INDUSTRY REFORMS

Reforms in the Insurance sector were initiated with the passage of


the IRDA Bill in Parliament in December 1999. The IRDA since its
incorporation as a statutory body in April 2000 has fastidiously
stuck to its schedule of framing regulations and registering the
private sector insurance companies. Since being set up as an
independent statutory body the IRDA has put in a framework of
globally compatible regulations.

The other decision taken simultaneously to provide the supporting


systems to the insurance sector and in particular the life insurance
companies was the launch of the IRDA online service for issue and
renewal of licenses to agents. The approval of institutions for
imparting training to agents has also ensured that the insurance
companies would have a trained workforce of insurance agents in
place to sell their products.

13
PRESENT SCENARIO - LIFE INSURANCE INDUSTRY IN INDIA

The life insurance industry in India grew by an impressive 47.38%, with premium
income at Rs. 1560.41 billion during the fiscal year 2006-2007. Though the total volume
of LIC's business increased in the last fiscal year (2006-2007) compared to the previous
one, its market share came down from 85.75% to 81.91%.

The 17 private insurers increased their market share from about 15% to about 19% in a
year's time. The figures for the first two months of the fiscal year 2007-08 also speak of
the growing share of the private insurers. The share of LIC for this period has further
come down to 75 percent, while the private players have grabbed over 24 percent.

With the opening up of the insurance industry in India many foreign players have
entered the market. The restriction on these companies is that they are not allowed to
have more than a 26% stake in a company’s ownership.

Since the opening up of the insurance sector in 1999, foreign investments of Rs. 8.7
billion have poured into the Indian market and 19 private life insurance companies have
been granted licenses.

Innovative products, smart marketing, and aggressive distribution have enabled


fledgling private insurance companies to sign up Indian customers faster than anyone
expected. Indians, who had always seen life insurance as a tax saving device, are now
suddenly turning to the private sector and snapping up the new innovative products on
offer. Some of these products include investment plans with insurance and good returns
(unit linked plans), multi – purpose insurance plans, pension plans, child plans and
money back plans. (www.wikipedia.com)

14
CHAPTER II

PROFILE OF
ORGANIGATION

15
INTRODUCTION TO THE COMPANY

COMPANY PROFILE OF RELIANCE LIFE INSURANCE

FOUNDER

Few men in history have made as dramatic a contribution to their

country’s economic fortunes as did the founder of Reliance, Sh.

Dhirubhai H Ambani. Fewer still have left behind a legacy that is

more enduring and timeless.

 As with all great pioneers, there is more than one unique way of

describing the true genius of Dhirubhai: The corporate

visionary, the unmatched strategist, the proud patriot, the

leader of men, the architect of India’s capital markets, the

champion of shareholder interest.

 But the role Dhirubhai cherished most was perhaps that of

India’s greatest wealth creator. In one lifetime, he built, starting

from the proverbial scratch, India’s largest private sector

enterprise.

16
 When Dhirubhai embarked on his first business venture, he had

a seed capital of barely US$ 300 (around Rs 14,000). Over the

next three and a half decades, he converted this fledgling

enterprise into a Rs 60,000 crore colossus—an achievement

which earned Reliance a place on the global Fortune 500 list,

the first ever Indian private company to do so.

 Dhirubhai is widely regarded as the father of India’s capital

markets. In 1977, when Reliance Textile Industries Limited first

went public, the Indian stock market was a place patronised by

a small club of elite investors which dabbled in a handful of

stocks.

 Undaunted, Dhirubhai managed to convince a large number of

first-time retail investors to participate in the unfolding Reliance

story and put their hard-earned money in the Reliance Textile

IPO, promising them, in exchange for their trust, substantial

return on their investments. It was to be the start of one of

great stories of mutual respect and reciprocal gain in the Indian

markets.

17
 Under Dhirubhai’s extraordinary vision and leadership, Reliance

scripted one of the greatest growth stories in corporate history

anywhere in the world, and went on to become India’s largest

private sector enterprise.

 Through out this amazing journey, Dhirubhai always kept the

interests of the ordinary shareholder uppermost in mind, in the

process making millionaires out of many of the initial investors

in the Reliance stock, and creating one of the world’s largest

shareholder families.

18
ABOUT RELIANCE

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the

Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of India’s leading

private sector financial services companies, and ranks among the top 3 private

sector financial services and banking companies, in terms of net worth. Reliance

Capital has interests in asset management and mutual funds, stock broking, life

and general insurance, proprietary investments, private equity and other

activities in financial services.

 Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)

registered with the Reserve Bank of India under section 45-IA of the Reserve

Bank of India Act, 1934.

 Reliance Capital sees immense potential in the rapidly growing financial

services sector in India and aims to become a dominant player in this industry

and offer fully integrated financial services.

 Reliance Life Insurance is another step forward for Reliance Capital Limited to

offer need based Life Insurance solutions to individuals and Corporates.

19
CORPORATE OBJECTIVE

At Reliance Life Insurance, we strongly believe that as life is different at

every stage, life insurance must offer flexibility and choice to go with that

stage. We are fully prepared and committed to guide you on insurance

products and services through our well-trained advisors, backed by

competent marketing and customer services, in the best possible way.

 It is our aim to become one of the top private life insurance

companies in India and to become a cornerstone of RLI integrated

financial services business in India.

20
CORPORATE MISSION

 “To set the standard in helping our customers manage their financial
future”.

BELOW ARE FEW OF THE PLANS THAT ARE OFFERED BY


RELIANCE LIFE INSURANCE
INSURANCE PLANS AVAILABLE

1. Products (Individual Plans)

Savings (Endowment)

2. Reliance Endowment Plan


(formerly Divya Shree)

3. Reliance Special Endowment Plan


(formerly Subha Shree)

4. Reliance Cash Flow Plan


(formerly Dhana Shree)

5. Reliance Child Plan


(formerly Yuva Shree)

6. Reliance Whole Life Plan


(formerly Nithya Shree)

Pensions

21
7. Reliance Golden Years Plan
(formerly Bhagya Shree)

Investments

8. Reliance Market Return Plan


(formerly Kanaka Shree)

9. Risk / Protection

10. Reliance Term Plan


(formerly Raksha Shree)

Products (Group / Corporate Plans)

11.Risk (Protection)

Reliance Group Term Assurance Policy


(formerly Group Term Assurance Policy)

Reliance EDLI Scheme


(formerly EDLI Scheme)

12. Pensions
a. Reliance Group Gratuity Policy
(formerly Group Gratuity Policy)
b. Reliance Group Superannuation Policy
(formerly Group Superannuation Policy)
13. Reliance Money Guarantee Plan

22
Tax Benefits

INCOME TAX GROSS ANNUAL HOW MUCH TAX HDFC STANDARD

SECTION SALARY CAN YOU SAVE? LIFE PLANS

Sec. 80C Across All income Upto Rs. 33,990 All the life insurance

Slabs saved on plans.

investment of

Rs. 1,00,000.

Sec. 80 CCC Across all income Upto Rs. 33,990 All the pension plans.

slabs. saved on

Investment of

Rs.1,00,000.

Sec. 80 D Across all income Upto Rs. 3,399 All the health insurance

slabs saved on riders available with the

Investment of conventional plans.

Rs. 10,000.

TOTAL SAVINGS
Rs37,389
POSSIBLE
Rs. 33,990 under Sec. 80C and under Sec. 80 CCC , Rs.3,399 under
Sec. 80 D, calculated for a male with gross annual income
exceeding Rs. 10,00,000.

Sec. 10 (10)D Under Sec. 10(10D), the benefits you receive are completely tax-

free, subject to the conditions laid down therein.

23
2.2 OTHER COMPETITIORS

MAJOR PLAYERS IN THE INSURANCE INDUSTRY IN


INDIA

 Life Insurance Corporation of India (LIC)

Life Insurance Corporation of India (LIC) was established on 1

September 1956 to spread the message of life insurance in the

country and mobilise people’s savings for nation-building activities.

LIC with its central office in Mumbai and seven zonal offices at

Mumbai, Calcutta, Delhi, Chennai, Hyderabad, Kanpur and Bhopal,

operates through 100 divisional offices in important cities and

2,048 branch offices. LIC has 5.59 lakh active agents spread over

the country.

The Corporation also transacts business abroad and has offices in

Fiji, Mauritius and United Kingdom. LIC is associated with joint

ventures abroad in the field of insurance, namely, Ken-India

Assurance Company Limited, Nairobi; United Oriental Assurance

Company Limited, Kuala Lumpur; and Life Insurance Corporation

24
(International), E.C. Bahrain. It has also entered into an

agreement with the Sun Life (UK) for marketing unit linked life

insurance and pension policies in U.K.

In 1995-96, LIC had a total income from premium and investments

of $ 5 Billion while GIC recorded a net premium of $ 1.3 Billion.

During the last 15 years, LIC's income grew at a healthy average

of 10 per cent as against the industry's 6.7 per cent growth in the

rest of Asia (3.4 per cent in Europe, 1.4 per cent in the US).

LIC has even provided insurance cover to five million people living

below the poverty line, with 50 per cent subsidy in the premium

rates. LIC's claims settlement ratio at 95 per cent and GIC's at 74

per cent are higher than that of global average of 40 per cent.

Compounded annual growth rate for Life insurance business has

been 19.22 per cent per annum

 General Insurance Corporation of India (GIC)

The general insurance industry in India was nationalized and a government

company known as General Insurance Corporation of India (GIC) was formed by

the Central Government in November 1972. With effect from 1 January 1973 the

25
erstwhile 107 Indian and foreign insurers which were operating in the country

prior to nationalization, were grouped into four operating companies, namely, (i)

National Insurance Company Limited; (ii) New India Assurance Company

Limited; (iii) Oriental Insurance Company Limited; and (iv) United India

Insurance Company Limited. (However, with effect from Dec'2000, these

subsidiaries have been de-linked from the parent company and made as

independent insurance companies). All the above four subsidiaries of GIC

operate all over the country competing with one another and underwriting

various classes of general insurance business except for aviation insurance of

national airlines and crop insurance which is handled by the GIC.

Besides the domestic market, the industry is presently operating in 17 countries

directly through branches or agencies and in 14 countries through subsidiary and

associate companies.

IN ADDITION TO ABOVE STATE INSURERS THE

FOLLOWING HAVE BEEN PERMITTED TO ENTER INTO

INSURANCE BUSINESS: -

The introduction of private players in the industry has added to the colors

in the dull industry. The initiatives taken by the private players are very

competitive and have given immense competition to the on time

monopoly of the market LIC. Since the advent of the private players in

26
the market the industry has seen new and innovative steps taken by the

players in this sector. The new players have improved the service quality

of the insurance. As a result LIC down the years have seen the declining

phase in its career. The market share was distributed among the private

players. Though LIC still holds the 75% of the insurance sector but the

upcoming natures of these private players are enough to give more

competition to LIC in the near future. LIC market share has decreased

from 95% (2002-03) to 82 %( 2004-05).

1. HDFC Standard Life Insurance Company Ltd.

HDFC Standard Life Insurance Company Ltd. is one of India’s leading

private life insurance companies, which offers a range of individual and

group insurance solutions. It is a joint venture between Housing

Development Finance Corporation Limited (HDFC Ltd.), India’s leading

housing finance institution and The Standard Life Assurance Company, a

leading provider of financial services from the United Kingdom. Their

cumulative premium income, including the first year premiums and

renewal premiums is Rs. 672.3 for the financial year, Apr-Nov 2005. They

have managed to cover over 11,00,000 individuals out of which over

3,40,000 lives have been covered through our group business tie-ups.

27
2. Max New York Life Insurance Co. Ltd.

Max New York Life Insurance Company Limited is a joint venture that brings

together two large forces - Max India Limited, a multi-business corporate,

together with New York Life International, a global expert in life insurance. With

their various Products and Riders, there are more than 400 product combinations

to choose from. They have a national presence with a network of 57 offices in 37

cities across India.

3. ICICI Prudential Life Insurance Company Ltd.

ICICI Prudential Life Insurance Company is a joint venture between

ICICI Bank, a premier financial powerhouse and Prudential plc, a leading

international financial services group headquartered in the United

Kingdom. ICICI Prudential was amongst the first private sector insurance

companies to begin operations in December 2000 after receiving approval

from Insurance Regulatory Development Authority (IRDA). The

company has a network of about 56,000 advisors; as well as 7 banc

assurance and 150 corporate agent tie-ups.

28
4. Om Kotak Mahindra Life Insurance Co. Ltd.

Kotak Mahindra Old Mutual Life Insurance Ltd. is a joint venture

between Kotak Mahindra Bank Ltd. (KMBL), and Old Mutual plc.

5.Birla Sun Life Insurance Company Ltd.

Birla Sun Life Insurance Company is a joint venture between

Aditya Birla Group and Sun Life financial Services of Canada.

 Tata AIG Life Insurance Company Ltd.

 SBI Life Insurance Company Limited

 ING Vysya Life Insurance Company Private Limited

 Allianz Bajaj Life Insurance Company Ltd.

 Metlife India Insurance Company Pvt. Ltd.

 AMP SANMAR Assurance Company Ltd.

 Dabur CGU Life Insurance Company Pvt. Ltd.

29
1. Royal Sundaram Alliance Insurance Company

The joint venture bringing together Royal & Sun Alliance Insurance

and Sundaram Finance Limited started its operations from March

2001. The company is Head Quartered at Chennai, and has two

Regional Offices, one at Mumbai and another one at New Delhi .

2. Bajaj Allianz General Insurance Company Limited

Bajaj Allianz General Insurance Company Limited is a joint venture

between Bajaj Auto Limited and Allianz AG of Germany. Both enjoy a

reputation of expertise, stability and strength.

Bajaj Allianz General Insurance received the Insurance Regulatory and

Development Authority (IRDA) certificate of Registration (R3) on May

2nd, 2001 to conduct General Insurance business (including Health

Insurance business) in India. The Company has an authorized and paid up

capital of Rs 110 crores. Bajaj Auto holds 74% and the remaining 26% is

held by Allianz, AG, Germany.

30
3. ICICI Lombard General Insurance Company Limited

ICICI Lombard General Insurance Company Limited is a joint

venture between ICICI Bank Limited and the US-based $ 26 billion

Fairfax Financial Holdings Limited. ICICI Bank is India's second

largest bank, while Fairfax Financial Holdings is a diversified

financial corporate engaged in general insurance, reinsurance,

insurance claims management and investment management.

Lombard Canada Ltd, a group company of Fairfax Financial

Holdings Limited, is one of Canada's oldest property and casualty

insurers. ICICI Lombard General Insurance Company received

regulatory approvals to commence general insurance business in

August 2001.

31
4. Cholamandalam General Insurance Company Ltd.

Cholamandalam MS General Insurance Company Limited (Chola-

MS) is a joint venture of the Murugappa Group & Mitsui

Sumitomo.

Chola-MS commenced operations in October 2002 and has issued

more than 1.4 lakh policies in its first calendar year of operations.

The company has a pan-Indian presence with offices in Chennai,

Hyderabad, Bangalore, Kochi, Coimbatore, Mumbai, Pune, Indore,

Ahmedabad, Delhi, Chandigarh, Kolkata and Vizag.

5. TATA AIG General Insurance Company Ltd.

Tata AIG General Insurance Company Ltd. is a joint venture

company, formed from the Tata Group and American International

Group, Inc. (AIG). Tata AIG combines the strength and integrity of

the Tata Group with AIG's international expertise and financial

strength. The Tata Group holds 74 per cent stake in the two

insurance ventures while AIG holds the balance 26 per cent stake.

32
Tata AIG General Insurance Company, which started its operations

in India on January 22, 2001, offers the complete range of

insurance for automobile, home, personal accident, travel, energy,

marine, property and casualty, as well as several specialized

financial lines.

33
2.3 Reliance Policies

(1) Reliance Children Plans

What could make you happier than knowing, that your child's
future is secure? Nothing, we suppose. Which is why, Reliance Life
Insurance brings to you Reliance Secure Child Plan, a unit-linked
Insurance Plan, that gives you the freedom to enjoy today with
your child, because his tomorrow is in safe hands.

 Do you see your child becoming a trailblazer?


 Will they create the ultimate symphony or give sports a new
dimension?

Our children may just be the ones to end the arms race and wipe
out poverty from the face of the Earth. But for them to be able to
aim for the skies, YOU NEED TO ACT NOW!

Introducing Reliance Secure Child Plan - a unique life insurance


cum savings plan. secure the future of your child.

Key Features
Insurance cover on the life of child
Your child is completely protected - we will continue to
pay the premiums even if you are not alive
Life time income to child in the event of disability
Return Shield option to protect your investment returns
Liquidity in the form of partial withdrawals
Capital guarantee available on maturity and on death of
the child for basic and top-up premiums
Option to package with Accidental Death and Total and
Permanent Disablement Rider, Critical Conditions Rider
and Term Life Insurance Benefit Rider.

34
(2)Reliance Health + Wealth Policy
UNDER THIS PLAN THE INVESTMENT RISK IN THE INVESTMENT
PORTFOLIO IS BORNE BY THE POLICYHOLDER.

There are times when late working hours take precedence over
your health check-ups. And there are times when a visit to the
doctor seems more important than dividends on your shares. In
the rat race to make money, we often forget to take care of
ourselves.

We understand this predicament. Here is a plan that will ensure


that your wealth keeps increasing constantly and yet your health
does not take a backseat. The Reliance Wealth Health Plan. A plan
that gives you the benefits of wealth bhi. health bhi.

Life changes. And as it does, so do your priorities. After all, the


circumstances of your life can determine the type of health
coverage you need.

India has made rapid strides in the health sector. Since


Independence, life expectancy has gone up markedly and survival
rates have also increased, still critical health issues remain.
Infectious diseases continue to claim a large number of lives.

Reliance Wealth + Health Plan, a health insurance plan


underwritten by Reliance Life Insurance Company Limited, is
designed to work in conjunction with contributions towards
savings.

Key Feature
A Unit Linked plan with Unique Savings Component
Twin benefit of market linked return and health protection
Choose from two different plan options
Flexibility to take care of your family’s health
Flexibility to switch between funds / plan options
Option to pay Top-ups

35
(3) Reliance Pension Policy

UNDER THIS PLAN THE INVESTMENT RISK IN THE INVESTMENT


PORTFOLIO IS BORNE BY THE POLICYHOLDER.
Retirement means different things to different people, while some want to relax and take
a trip around the world, some want to start up a venture of their own, and pursue a dream
harnessed for years. The power to make your autumn years special lies only with you.
The Reliance Super Golden Years Plan gives you the power and the right kind of solution
- A retirement plan that allows you to save systematically and generate the much-needed
corpus to make your olden years look golden.

Key Features – Reliance Pension Policy :


Invest systematically and secure your golden years
A flexible unit-linked pension product that is different from
traditional life insurance products with Vesting Age
between 45 & 70 years
Eight different investment funds to choose from
Flexibility to switch between funds
Option to pay Regular, Single as well as Top-up premiums
Flexibility to advance / extend your Vesting Age
Tax free commutation up to one third of Fund Value at
Vesting Age

(4) Reliance Whole life insurance policy

36
You’ve always loved your family. As a loving person you want to be
rest assured that they will be happy, even if something were to
happen to you. With Reliance Whole Life Plan you can be sure that
your family will receive that timely financial support they need.

Go ahead, live your today to the fullest, without a worry about


tomorrow.

Key Features
Insurance protection till age 85
Choice of extending your insurance coverage till age 99
Convenient Premium Payment Term
Wealth creation through bonus additions
More value for your money by way of High Sum Assured
Rebate Get Sum Assured plus Bonuses in case of your
unfortunate death
Option to add two Riders – Critical Illness and Accidental
Death Benefit and Total and Permanent Disablement
Rider
Policy Loan available after three full years premium
payment

37
CHAPTER III

OBJECTIVES OF STUDY

The main of the present study of is accomplish the following


objective.

38
 Proper understanding and analysis of life insurance
industry.
 To know about brand awareness of Kotak Life
Insurance and customer’s preference about Kotak Life
Insurance.
 According the market survey come know about how
much potential of insurance market in our city.
 And base on analysis of the result thus obtained make a
report on that research.
 Training aims at recruiting maximum number of Life
Advisors and to Sell the maximum policies for the
company and bring the business for the company which
ever is going at the particular point of time.

 As the Kotak Life Insurance well reputed company in


India it’s great chance for me to observed different
products launch by other competitor companies like
ICICI prudential, Bajaj alliance ,LIC, Max New York life
etc. In all, it is to understand the overall working of the
Life insurance sector.

 The objective behind the project is as follows:

 To find the right candidate.

39
 To about their family background, occupation, social
relation, Qualification, Age.

CHAPTER IV

RESEARCH
METHODOLOGY

40
RESEARCH METHODOLOGY

TITLE:

To determine customer-buying behavior with a focus on market

segmentation for Reliance Life Insurance.

 TITLE JUSTIFICATION:

The above title is self explanatory. The study deals mainly with studying

the buying pattern in the insurance industry with a special focus on

Reliance life Insurance. The various segments of the markets divided in

terms of Insurance Needs, Age groups , Satisfaction levels etc will also

studied.

OBJECTIVE

Objective One

 To determine reasons behind opting for an insurance.

 To provide the company with information of customer's Insurance

policy if they have any and reasons for opting for that particular

policies.

41
 To know the most preferred policy.

Objective Two

 To determine customers perception towards private insurance

companies and their expectation form private insurance companies.

 To determine the feedback on services provided by any other

insurance agent.

 To study the types of benefits provided by insurance services.

 To determine the use of Internet for valuable information and

decision-making process.

SCOPE OF THE STUDY

A big boom has been witnessed in Insurance Industry in recent times. A

large number of new players have entered the market and are vying to

gain market share in this rapidly improving market. The study deals with

Reliance in focus and the various segments that it caters to. The study

then goes on to evaluate and analyse the findings so as to present a clear

picture of trends in the Insurance sector.

SIGNIFICANCE OF THE STUDY

42
SIGNIFICANCE TO THE INDUSTRY :

This is a limited study which takes into consideration the responses of 100

people. This data can be explorated to take in the trends across the

industry. The significance for the industry lies in studying these trends

that emerge from the study. It is a rapiddly changing and evolving sector.

People are only beginning to wake up to it’s vast possibilities. A study like

this can attempt to guide the future of the industry based on current

trends.

SIGNIFICANE FOR THE RESEARCHER :

To facilitate and provide all the useful informtaion of the studt, the

company, the insurance industry and also provide marketing ways,

methods of reliance life insurance.

RESEARCH DESIGN

 NON-PROBABILITY

 EXPLORATORY & DISCRIPTIVE EXPERIMENTAL

RESEARCH

43
The research is primarily both exploratory as well as descriptive in nature.

The sources of information are both primary & secondary.

A well-structured questionnaire was prepared and personal interviews

were conducted to collect the customer’s perception and buying behavior,

through this questionnaire.

SAMPLING METHODOLOGY

SamplingTechnique:

Initially, a rough draft was prepared keeping in mind the objective of the

research. A pilot study was done in order to know the accuracy of the

Questionnaire. The final Questionnaire was arrived only after certain

important changes were done. Thus my sampling came out to be

judemental and convinent

Sampling Unit:

The respondants who were asked to fill out questionnaires are the

sampling units. These comprise of employees of MNCs, Govt.

Employees, Self Employeds etc.

Sample size:

44
The sample size was restricted to only 100, which comprised of mainly

peoples from different regions of Delhi due to time constraints.

Sampling Area :

The area of the research was New Delhi, India.

LIMITATIONS OF THE RESEARCH

1. The research is confined to a certain parts of Delhi and does not

necessarily shows a pattern applicable to all of Country.

2. Some respondents were reluctant to divulge personal information

which can affect the validity of all responses.

3. In a rapidly changing industry, analysis on one day or in one

segment can change very quickly. The environmental changes are vital

to be considered in order to assimilate the findings.

45
MARKETING STRATREGIES OF THE COMPANY

 SOME OF THE STRATEGIES ADOPTED BY RELIANCE


LIFE INSURANCE COMPANY.

Reliance Life Insurance plans to tap Reliance Communications' 2.5-crore

telephony subscriber base to market its products.

The company is considering a series of options to leverage its relationship

with Reliance Communications.

However, a joint product or a co-branded solution would require approval

from the Insurance Regulatory and Development Authority

Customers of R World, the information and entertainment portal of

Reliance Communications, would also be able to pay premiums through a

bank account, provided the bank is listed on the network.

Reliance Life Insurance officials, however, offered no comment when

asked whether there would be an arrangement for payment of commission

to Reliance Communications.

46
As an alternative channel for distribution, insurance companies usually tie

up with banks. In the case of banc assurance, where there is a corporate

agency tie-up, the commission could range from 5 per cent to 40 per cent

of first-year premium depending on the commission loaded on to the

product at the time of registration with IRDA.

47
CHAPTER V

RESULT ANALYSIS

&

INTERPRETATION

48
DATA ANALYSIS & INTERPRETATION

 DATA GIVES PREFERENCE OF RESPONDENTS OF INSURANCE COMPANIES

NO.OF
COMPANY’S NAME SHARE (%)
RESPONDENT

L.I.C. 78 78

RELIANCE LIFE
3 3
INSURANCE
ICICI PRUDENTIAL 10 10

SBI LIFE 7 7

HDFC 2 2
TOTAL 100 100

INTERPRETATION

 78% of the people contacted prefer LIC policy to any other and therefore

it is ranked no.1 by that percent of respondents.

49
 DATA GIVES BENEFITS OF INSURANCE PERCEIVED BY RESPONDENTS

NO.OF
BENEFITS SHARE (%)
RESPONDENTS

Cover Future Uncertainty 55 55

Tax Deductions 20 20

Future Investment 25 25

TOTAL 100 100

INTERPRETATION

 55% of the respondents believe that covering future uncertainty is the

biggest benefit of an insurance policy.

50
 Whereas, 20% and 25% of them believe that the other benefits are Tax

deduction and future investments respectively.

 DATA PROVIDES FEATURES OF INSURANCE POLICY THAT ATTRACTED RESPONDENTS

FEATURE NO.OF SHARE (%)


RESPONDENTS
Money Back Guarantee 15 15
Larger Risk Coverance 37 37
Easy Access to Agents 7 7
Low Premium 30 30
Company’s Reputation 11 11
TOTAL 100 100

FEATURES OF INSURANCE POLICY

MONEY BACK
GUAARENTEE
11% 15% LARGER RISK
COVERANCE

EASY ACCESS TO
AGENTS
30%
LOW PREMIUM
37%
7%
REPUTATION OF
COMPANY

INTERPRETATION

 Majority of the respondent (37%) found Larger risk coverance as the

most attracted feature of the all.

51
 DATA PROVIDES NUMBER OF INSURANCE POLICY TYPE RESPONDENTS

POLICY TYPE NO. OF SHARE (%)


RESPONDENTS

LIFE POLICY 75 75

NON LIFE POLICY 25 25

BOTH 45 45

NATURE OF POLICY

45

LIFE
POLICY
NON LIFE
75
POLICY
BOTH

25

INTERPRETATION

 75% of the respondents have Life Insurance Policy while 45% have both.

(The % is calculated out of 280 positive response)

52
 DATA GIVES PEOPLE PERCEPTION ABOUT INSURANCE

RESPONSE NO. OF SHARE (%)


RESPONDENTS

A saving tool 81 81%

A tax saving device 74 74%

A tool to protect your family 100 100%

INTERPRETATION

 81% of the respondents have perception of Insurance being a saving tool.

 And 74% of the respondents have perception of Insurance being a tax

saving device.

 But 100% of the respondents are with the view that Insurance is a tool to

protect your family.

53
 DATA SHOWS PEOPLES HAVING INSURANCE

30%

70%

Yes
No

RESPONSE NO. OF SHARE (%)


RESPONDENTS

Yes 70 70%

No 30 30%

Total 100 100%

INTERPRETATION

54
 Of the sample size of 400 surveyed respondents 70% of the respondents are

having Insurance policy.

 30% of the respondents are either not having any Insurance policy at

present or their policy is already matured.

 And at present 100% of the respondents are with the view that Insurance is

a tool to protect your family.

 DATA SHOWS BUYING PROCESS OF THE PEOPLE

BUYING PROCESS NO. OF SHARE (%)


RESPONDENTS

Customer approached Insurance 45 45%


company/Agent

Company/agent approached 55 555


customer

Total 100 100%

55%
45%

Customer approached Insurance company/Agent


Company/agent approached customer

55
INTERPRETATION

 44.5% of the respondents approached the Insurance Company / Agent.

 Whereas, 55.5% of the respondents were approached by the Company

/Agent.

56
 DATA SHOWS REASONS BEHIND FOR INSURANCE

RESPONSE NO. OF SHARE (%)


RESPONDENTS

Tax saving 80 80%

Saving / Investment 80 80.%

Family protection 100 100%

80

100

80
Slice 1 Slice 2 Slice 3

INTERPRETATION

 80.71% of the Respondents opted for Insurance for tax saving benefits.

 80.71% of the Respondents opted for saving / Investments.

 But all of them, i.e. 100% of the respondents have opted for insurance for

their family protection.

57
 DATA SHOWS SATISFACTION OF RESPONDENTS WITH RESPECT TO
POLICY

RESPONSE NO. OF SHARE (%)


RESPONDENTS

Satisfied 60 60%

Not satisfied 40 40%

Not Responded 0 0.0%

Total 100 100%

0%

40%

60%

Satisfied Not satisfied Not Responded

INTERPRETATION

 60% of the respondents are more or less satisfied with their existing policy.

 40% of the respondents are not satisfied with their existing policy.

 In this case all of those who have taken a policy have responded.

58
 DATA SHOWS SATISFACTION OF +RESPONDENTS WITH RESPECT TO
SERVICE AGENT

RESPONSE NO. OF SHARE (%)


RESPONDENTS

Satisfied 45 45%

Not satisfied 55 55%

Not Responded 0 0.0%

Total 100 100%

45.00%
55.00%

Satisfied Not satisfied

INTERPRETATION

 45% of the respondents are satisfied with their existing service agent.

 55% of the respondents are not satisfied with their existing insurance agent.

 All of those who have taken a policy have responded.

59
 DATA SHOWS NUMBER OF RESPONDENTS PAYING TAX

RESPONSE NO. OF SHARE (%)


RESPONDENTS

Paying tax 100 100%

Not paying tax - 0%

Total 100 100%

0%

100%

Paying tax Not paying tax

INTERPRETATION

 Of the sample size of 400 respondents, all the respondents are paying tax.

60
 DATA SHOWS RESPONDENT’S INVESTMENTS FOR TAX SAVING

INVESTMENTS NO. OF SHARE (%)


RESPONDENTS
LIC 51 51%
NSC 33 33%
Bonds 32 32%
PPF 25 25%
PF 21 21%
EPF 11 11%
11

21
51

25

33
32
LIC NSC BOND PPF PF EPF

INTERPRETATION

 51% of the respondents save their tax by investing in LIC, which is the

highest among all Investment. This shows that most people for getting taxes

benefits invest in LIC.

 33.25% of the respondents do their tax saving by investing in NSC.

 32.25% of the respondents to their tax saving by investing in bonds.

61
 DATA SHOWS RESPONDENTS PERCEPTION ABOUT BEST FORM OF
INVESTMENT FOR SECURING THEIR FUTURE

NO. OF SHARE (%)


RESPONDENTS
Fixed Assets 75 75%

Bank deposits 11 11%


Jewellery 25 25%
Securities i.e. bonds, MFs 40. 40%
Shares 10 10%
Insurance 70 70%

Fixed Assets
70
75 Bank deposits

Cash &
Jewellery
Securities i.e.
10 bonds, MFs
11 Shares
40 25 Insurance

INTERPRETATION

 75.25% of the respondents as with the view that Fixed Assets is the best

form of investment for securing their future.

 70.5% of the respondents are with the perception that Insurance is the best

form of investment for securing their future, which is one of the highest and

this shows that insurance is an important key for securing your future.

62
 DATA SHOWS WHAT PEOPLE INTENT TO GAIN FROM THEIR INVESTMENT

RESPONSE NO. OF SHARE (%)


RESPONDENTS
Saving & Returns 100 100%

Security 90 90%

Tax benefits 71. 71.%

71
100

90

Saving & Returns Security Tax benefits

INTERPRETATION

 100% of the respondents intent to gain saving and returns from their

investment.

 90% of the respondent’s intent to gain security from their investments.

63
 Whereas, 71.75% of the respondent’s intent to gain tax benefits from their

investments.

 DATA GIVES PEOPLE’S PERCEPTION ON APPROPRIATE AGE FOR BUYING


INSURANCE

RESPONSE NO. OF RESPONDENTS SHARE (%)


After 25 years 29 29%
After 35 years 10 10%
After 45 years 0 0%
Anytime 60 60%

29%

60.61% 10.10%
0%

After 25 years After 35 years After 45 years Anytime

INTERPRETATION

 29% of the respondents are with the view that insurance should be bought

after the age of 25 years.

64
 10.5% of the respondents are with the view that insurance should be buyed

after the age of 35 years.

 Whereas, 60.5% of the respondents are with the view that buying of

insurance do not have any thing to do with age i.e. there is no age

limitations. It can be purchased any time according to the need.

65
 DATA SHOWS PEOPLE OPINION ABOUT INDIAN INSURANCE COMPANIES

RESPONSE NO. OF SHARE (%)


RESPONDENTS
Rigid plans 67 67%
Non user friendly 29 29%
Unsatisfactory services 26 26%
Non Aggressive 35 35%
Satisfactory 24 24%
Good 10 10%
Very good 0 0%

67

10 0
24

33

26 29

Inflexible plans Non user friendly


Unsatisfactory services Non Aggressive
Satisfactory Good
Very good

INTERPRETATION

66
 67% of the respondents have the opinion that Indian Insurance Companies

have Rigid plans.

 29.5% feel that Indian Insurance companies are Non-user friendly.

 26.5% feel that services of Indian Insurance companies are Unsatisfactory.

 35.75% of the respondents are with the view that Indian Insurance

companies are Non-aggressive.

 24% of the respondents feel that products and services of Indian Insurance

companies is Satisfactory.

 Whereas only 10.25% feel that it is Good enough.

 And according to the data, no single person has felt that it is very good.

67
 DATA SHOWS WHAT PEOPLE WOULD LOOK FOR IN AN INSURANCE
COMPANY

RESPONSE NO. OF SHARE (%)


RESPONDENTS
A trusted name 82 82%
Friendly service & 71 71%
responsiveness
Good plans 81 81%
Accessibility 49 49%

49

82

81

71
A trusted name
Friendly service & responsiveness
Good plans
Accessibility

INTERPRETATION

 82% customers look for a Trusted name in a company for insurance.

 81.5% customers look for a good plan in a company for insurance.

 Friendly service & responsiveness and Accessibility are also important factors

looked by customers in a company.

68
 DATA SHOWS PEOPLE PLANNING FOR NEW INVESTMENTS

RESPONSE NO. OF SHARE (%)


RESPONDENTS

Planning 87 87%

Not planning 13 13%

Total 100 100%

13.0%

87.0%

Planning Not planning

INTERPRETATION

 Only 12.5% of the customers contacted are not planning for new

investments presently.

 Whereas, 87.5% of the customers are still planning for new investments this

can be a great potential for Reliance Life Insurance to take them on their

favor.

69
 DATA SHOWS PEOPLE INTERESTED IN GOING FOR INSURANCE IF A
SERVICE PROVIDER AWAY FROM THE CITY OFFERS BETTER SERVICE &
PRODUCTS

RESPONSE NO. OF SHARE (%)


RESPONDENTS
Yes 43 43%
No 44 44%
Uncertain 13 13%
Total 100 100%

13%

43%

44%

Yes No Uncertain

INTERPRETATION

The interested customers i.e. 43% are ready to go for insurance even away from

a city if services and products are worthwhile, which again is a good prospect

(potential) for Reliance Life Insurance to take them on their favor.

70
CHAPTER VI

CONCLUSION

71
CONCLUSION

Our exhaustive research in the field of Life Insurance threw up

some interesting trends which can be seen in the above analysis. A

general impression that we gathered during Data collection was

the immense awareness and knowledge among people about

various companies and their insurance products. People are

beginning to look beyond LIC for their insurance needs and are

willing to trust private players with their hard earned money.

People in general have been impression by the marketing and

advertising campaigns of insurance companies. A high penetration

of print , radio and Television ad campaigns over the years is

beginning to have it’s impact now.

The general satisfaction levels among public with regards to policy

and agents still requires improvement. But therein lays the

opportunity for a relative new comer like ING. LIC has never been

72
known for prompt service or customer oriented methods and

Reliance can build on these factors.

CHAPTER VII

SUGGESTION

73
Suggestion

 According the survey only 42% people are insured


in Alwar so reaming other part is potential for
insurance sector.
 Among that 42% people who having insurance,
they have insurance 40% for self 28%for spouse
21% for children and 18% for their parents and
11% for all family member, also its very help full
for insurance sector so they should take necessary
step for capture this potential.

 Only 42% people having insurance in Alwar in that


42% there are 82 % people are under insured and
other 18% people are fully insured according to
their income so that is also plus point for
insurance sector to capture the market

74
CHAPTER VIII

QUESTIONNAIRE

75
QUESTIONNAIRE

1. ARE YOU EMPLOYED?


YES NO

If YES, only then proceed

2. DO YOU HAVE ANY INSURANCE POLICY?


YES NO

3. WHICH INSURANCE POLICY DO YOU HAVE?

LIFE NON-LIFE BOTH

4. WHICH CO’S INSURANCE POLICY YOU PREFER THE


MOST? (RANK THEM)

a) LIC

b) ICICIPRUDENTIAL

c) SBI LIFE INSURANCE

d) ING VYSYA LIFE

e) RELIANCE LIFE INSURANCE

f) TATA AIG LIFE

76
g) ANY OTHER ________( Specify)

5. FOR HOW MANY YEARS DO YOU HAVE INSURANCE


POLICY? (Please Tick)

a) <5Yrs b) 5-10 Yrs c) 10-15 Yrs d) Any Other______


(Specify)

6. WHAT DO YOU THINK ARE THE BENEFITS OF


INSURANCE COVER?
(RANK THEM)

a) COVER FUTURE UNCERTAINITY

b) TAX DEDUCTIONS

c) FUTURE INVESTMENT

d) ANY OTHER _________(Specify)

7. WHICH FEATURE OF YOUR POLICY ATTRACTED YOU


TO BUY IT?
(RANK THEM)

a) LOW PREMIUM

b) LARGER RISK COVERANCE

c) MONEY BACK GUARNTEE

d) REPUTATION OF COMPANY

e) EASY ACCESS TO AGENTS

f) ANY OTHER _________ (Specify)

77
8. YOUR MONTHLY INCOME?

a)<4k b)4k-8k c)8k-12k d)12k-16k e)Other_____(Specify)

9. DO YOU REALLY THINK INSURANCE POLICY COVER


IN TODAY’S SCENARIO IS NOT ESSENTIAL?

__________________________________________________
___

10. WHAT’S YOUR PERCEPTION ABOUT INSURANCE?


(RANK THEM)

a) A SAVING TOOL

b) A TAX SAVING DEVICE

c) A TOOL TO PROTECT FUTURE

11. HOW HAS/WOULD YOU BOUGHT/BUY AN


INSURANCE?

a) CUSTOMER APPROCHED INSURANCE COs

b) INSURANCE COs APPROCHED CUSTOMER

12. ARE YOU SATISFIED WITH THE POLICY?

a) SATISFIED SAVING TOOL

b) NOT SATISFIED

c) NOT RESPONDING

78
13. ARE YOU SATISFIED WITH THE SERVICE AGENT?

a) SATISFIED SAVING TOOL

b) NOT SATISFIED

c) NOT RESPONDING

14 DO YOU PAY TAXES?

YES NO

15. WHERE HAVE YOU INVESTED FOR TAX SAVING?


(RANK THEM)

a) LIC

b) NSC

c) BONDS

d) PPF

e) PF

f) EPF

16.WHICH IS THE BEST FORM OF INVESTMENTS?


(RANK THEM)

79
a) FIXED ASSETS

b) BANK DEPOSITS

c) JEWELLERY

d) SECURITIES, i.e. Bonds, MFs

e) SHARES

f) INSURANCE

80
17. WHAT DO YOU INTENT TO GAIN FROM
INVESTMENTS?

a) SAVING & RETURNS

b) SECURITY

c) TAX BENIFITS

18. WHAT’S THE RIGHT AGE TO BUY INSURANCE?

a) AFTER 25 Yrs

b) AFTER 35 Yrs

c) AFTER 45 Yrs

d) ANYTIME

19.HOW WOULD YOU RATE INDIAN INSURANCE COs?

a) RIGID PLANS

b) NON-USER FRIENDLY

c) UNSATISFATORY SREVICES

d) NON-AGGRESSIVE

e) SATISFACTORY

f) GOOD

g) VERY GOOD

81
20. ARE YOU PLANNING FOR NEW INVESTMENTS?

PLANNING NOT PLANING

21. WOULD YOU GO FOR INSURANCE IF A SERVICE


PROVIDER AWAY FROM THE CITY OFFERS BETTER
SERVICE & PRODUCTS?

a) YES

b) NO

c) UNCERTAIN

THANK YOU

NAME:_________________________

ADDRESS:______________________
______________________________
OCCUPATION:___________________

82
CHAPTER IX

BIBLIOGRAPHY

83
BIBLIOGRAPHY

1. BOOKS/MAGAZINES REFFERED:

 STUDY GUIDE- PRINCILES & PRACTICES OF LIFE /


GENERALINSURANCE, by AIMA.

 Books published by INSURANCE INSTITUTE OF INDIA

 LIFE-INSURANCE, by Mc GILL

 INSURANCEWATCH.

 MONEYOUTLOOK.

2. WEBSITES REFFERED:

 WWW.RELIANCELIFE.CO.IN

 WWW.CIFAINSURANCE.COM

 WWW.MONEYOUTLOOK.COM

 WWW.INSURANCE.IND.COM

3. REPORTS/ARTICLES REFFERED:

REPORT: ISSUES & CHALLENGES FACING THE INSURANCE


INDUSTRY…. Dec2005.

BRIEF PROFILE OF LIC, INDIA…Dec 2006.

REPORT: COPING WITH COMPETITION…Jan2007

84
THANK YOU

85

You might also like