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Blackbook Project On Reliance Life Insurance - 163177178
Blackbook Project On Reliance Life Insurance - 163177178
subject of much heated debate for some years. The policy makers
the infrastructure sector. At the other end the policy makers had
the fears that the insurance premium, which are substantial, would
As one of the rare occurrences the entire debate was put on the
back burner and the IRDA saw the day of the light thanks to the
IRDA has opened the doors for the private entry into insurance.
2
Whether the insurer is old or new, private or public, expanding the
insurance sector will have still remains under the realms of the
3
ACKNOWLEDGEMENT
Lastly I would like to thank all the respondents who offered their
opinions and suggestions through the survey that was conducted
by me in Alwar.
4
DECLARATION
I VIKAS KHANDELWAL OF BBA III year of “Lords international
College” hereby declare that the summer training report entitled
“INSURANCE SECTOR” IN RELIANCE LIFE INSURACNE is an
original word and the same has not been submitted to any other
institute for the award of any other degree.
Signature of candidate
Gaurav Khandelwal
5
EXECUTIVE SUMMARY
TATA AIG, MAX etc have adequate agents in the market they
6
7
CHAPTER I
INDIAN INSURANCE
INDUSTRY
“AN OVERVIEW”
8
THE INSURANCE INDUSTRY IN INDIA
AN OVERVIEW
9
HISTORICAL PERSPECTIVE
10
after independence. Indian companies strengthened their hold on
this business but despite the growth that was witnessed, insurance
remained an urban phenomenon.
11
KEY MILESTONES
1912: The Indian Life Assurance Companies Act enacted as the first
statute to regulate the life insurance business.
1956: 245 Indian and foreign insurers along with provident societies
were taken over by the central government and nationalized. LIC was
formed by an Act of Parliament- LIC Act 1956- with a capital
contribution of Rs. 5 crore from the Government of India.
12
INDUSTRY REFORMS
13
PRESENT SCENARIO - LIFE INSURANCE INDUSTRY IN INDIA
The life insurance industry in India grew by an impressive 47.38%, with premium
income at Rs. 1560.41 billion during the fiscal year 2006-2007. Though the total volume
of LIC's business increased in the last fiscal year (2006-2007) compared to the previous
one, its market share came down from 85.75% to 81.91%.
The 17 private insurers increased their market share from about 15% to about 19% in a
year's time. The figures for the first two months of the fiscal year 2007-08 also speak of
the growing share of the private insurers. The share of LIC for this period has further
come down to 75 percent, while the private players have grabbed over 24 percent.
With the opening up of the insurance industry in India many foreign players have
entered the market. The restriction on these companies is that they are not allowed to
have more than a 26% stake in a company’s ownership.
Since the opening up of the insurance sector in 1999, foreign investments of Rs. 8.7
billion have poured into the Indian market and 19 private life insurance companies have
been granted licenses.
14
CHAPTER II
PROFILE OF
ORGANIGATION
15
INTRODUCTION TO THE COMPANY
FOUNDER
As with all great pioneers, there is more than one unique way of
enterprise.
16
When Dhirubhai embarked on his first business venture, he had
stocks.
markets.
17
Under Dhirubhai’s extraordinary vision and leadership, Reliance
shareholder families.
18
ABOUT RELIANCE
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the
Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of India’s leading
private sector financial services companies, and ranks among the top 3 private
sector financial services and banking companies, in terms of net worth. Reliance
Capital has interests in asset management and mutual funds, stock broking, life
registered with the Reserve Bank of India under section 45-IA of the Reserve
services sector in India and aims to become a dominant player in this industry
Reliance Life Insurance is another step forward for Reliance Capital Limited to
19
CORPORATE OBJECTIVE
every stage, life insurance must offer flexibility and choice to go with that
20
CORPORATE MISSION
“To set the standard in helping our customers manage their financial
future”.
Savings (Endowment)
Pensions
21
7. Reliance Golden Years Plan
(formerly Bhagya Shree)
Investments
9. Risk / Protection
11.Risk (Protection)
12. Pensions
a. Reliance Group Gratuity Policy
(formerly Group Gratuity Policy)
b. Reliance Group Superannuation Policy
(formerly Group Superannuation Policy)
13. Reliance Money Guarantee Plan
22
Tax Benefits
Sec. 80C Across All income Upto Rs. 33,990 All the life insurance
investment of
Rs. 1,00,000.
Sec. 80 CCC Across all income Upto Rs. 33,990 All the pension plans.
slabs. saved on
Investment of
Rs.1,00,000.
Sec. 80 D Across all income Upto Rs. 3,399 All the health insurance
Rs. 10,000.
TOTAL SAVINGS
Rs37,389
POSSIBLE
Rs. 33,990 under Sec. 80C and under Sec. 80 CCC , Rs.3,399 under
Sec. 80 D, calculated for a male with gross annual income
exceeding Rs. 10,00,000.
Sec. 10 (10)D Under Sec. 10(10D), the benefits you receive are completely tax-
23
2.2 OTHER COMPETITIORS
LIC with its central office in Mumbai and seven zonal offices at
2,048 branch offices. LIC has 5.59 lakh active agents spread over
the country.
24
(International), E.C. Bahrain. It has also entered into an
agreement with the Sun Life (UK) for marketing unit linked life
of 10 per cent as against the industry's 6.7 per cent growth in the
rest of Asia (3.4 per cent in Europe, 1.4 per cent in the US).
LIC has even provided insurance cover to five million people living
below the poverty line, with 50 per cent subsidy in the premium
per cent are higher than that of global average of 40 per cent.
the Central Government in November 1972. With effect from 1 January 1973 the
25
erstwhile 107 Indian and foreign insurers which were operating in the country
prior to nationalization, were grouped into four operating companies, namely, (i)
Limited; (iii) Oriental Insurance Company Limited; and (iv) United India
subsidiaries have been de-linked from the parent company and made as
operate all over the country competing with one another and underwriting
associate companies.
INSURANCE BUSINESS: -
The introduction of private players in the industry has added to the colors
in the dull industry. The initiatives taken by the private players are very
monopoly of the market LIC. Since the advent of the private players in
26
the market the industry has seen new and innovative steps taken by the
players in this sector. The new players have improved the service quality
of the insurance. As a result LIC down the years have seen the declining
phase in its career. The market share was distributed among the private
players. Though LIC still holds the 75% of the insurance sector but the
competition to LIC in the near future. LIC market share has decreased
renewal premiums is Rs. 672.3 for the financial year, Apr-Nov 2005. They
3,40,000 lives have been covered through our group business tie-ups.
27
2. Max New York Life Insurance Co. Ltd.
Max New York Life Insurance Company Limited is a joint venture that brings
together with New York Life International, a global expert in life insurance. With
their various Products and Riders, there are more than 400 product combinations
Kingdom. ICICI Prudential was amongst the first private sector insurance
28
4. Om Kotak Mahindra Life Insurance Co. Ltd.
between Kotak Mahindra Bank Ltd. (KMBL), and Old Mutual plc.
29
1. Royal Sundaram Alliance Insurance Company
The joint venture bringing together Royal & Sun Alliance Insurance
capital of Rs 110 crores. Bajaj Auto holds 74% and the remaining 26% is
30
3. ICICI Lombard General Insurance Company Limited
August 2001.
31
4. Cholamandalam General Insurance Company Ltd.
Sumitomo.
more than 1.4 lakh policies in its first calendar year of operations.
Group, Inc. (AIG). Tata AIG combines the strength and integrity of
strength. The Tata Group holds 74 per cent stake in the two
insurance ventures while AIG holds the balance 26 per cent stake.
32
Tata AIG General Insurance Company, which started its operations
financial lines.
33
2.3 Reliance Policies
What could make you happier than knowing, that your child's
future is secure? Nothing, we suppose. Which is why, Reliance Life
Insurance brings to you Reliance Secure Child Plan, a unit-linked
Insurance Plan, that gives you the freedom to enjoy today with
your child, because his tomorrow is in safe hands.
Our children may just be the ones to end the arms race and wipe
out poverty from the face of the Earth. But for them to be able to
aim for the skies, YOU NEED TO ACT NOW!
Key Features
Insurance cover on the life of child
Your child is completely protected - we will continue to
pay the premiums even if you are not alive
Life time income to child in the event of disability
Return Shield option to protect your investment returns
Liquidity in the form of partial withdrawals
Capital guarantee available on maturity and on death of
the child for basic and top-up premiums
Option to package with Accidental Death and Total and
Permanent Disablement Rider, Critical Conditions Rider
and Term Life Insurance Benefit Rider.
34
(2)Reliance Health + Wealth Policy
UNDER THIS PLAN THE INVESTMENT RISK IN THE INVESTMENT
PORTFOLIO IS BORNE BY THE POLICYHOLDER.
There are times when late working hours take precedence over
your health check-ups. And there are times when a visit to the
doctor seems more important than dividends on your shares. In
the rat race to make money, we often forget to take care of
ourselves.
Key Feature
A Unit Linked plan with Unique Savings Component
Twin benefit of market linked return and health protection
Choose from two different plan options
Flexibility to take care of your family’s health
Flexibility to switch between funds / plan options
Option to pay Top-ups
35
(3) Reliance Pension Policy
36
You’ve always loved your family. As a loving person you want to be
rest assured that they will be happy, even if something were to
happen to you. With Reliance Whole Life Plan you can be sure that
your family will receive that timely financial support they need.
Key Features
Insurance protection till age 85
Choice of extending your insurance coverage till age 99
Convenient Premium Payment Term
Wealth creation through bonus additions
More value for your money by way of High Sum Assured
Rebate Get Sum Assured plus Bonuses in case of your
unfortunate death
Option to add two Riders – Critical Illness and Accidental
Death Benefit and Total and Permanent Disablement
Rider
Policy Loan available after three full years premium
payment
37
CHAPTER III
OBJECTIVES OF STUDY
38
Proper understanding and analysis of life insurance
industry.
To know about brand awareness of Kotak Life
Insurance and customer’s preference about Kotak Life
Insurance.
According the market survey come know about how
much potential of insurance market in our city.
And base on analysis of the result thus obtained make a
report on that research.
Training aims at recruiting maximum number of Life
Advisors and to Sell the maximum policies for the
company and bring the business for the company which
ever is going at the particular point of time.
39
To about their family background, occupation, social
relation, Qualification, Age.
CHAPTER IV
RESEARCH
METHODOLOGY
40
RESEARCH METHODOLOGY
TITLE:
TITLE JUSTIFICATION:
The above title is self explanatory. The study deals mainly with studying
terms of Insurance Needs, Age groups , Satisfaction levels etc will also
studied.
OBJECTIVE
Objective One
policy if they have any and reasons for opting for that particular
policies.
41
To know the most preferred policy.
Objective Two
insurance agent.
decision-making process.
large number of new players have entered the market and are vying to
gain market share in this rapidly improving market. The study deals with
Reliance in focus and the various segments that it caters to. The study
42
SIGNIFICANCE TO THE INDUSTRY :
This is a limited study which takes into consideration the responses of 100
people. This data can be explorated to take in the trends across the
industry. The significance for the industry lies in studying these trends
that emerge from the study. It is a rapiddly changing and evolving sector.
People are only beginning to wake up to it’s vast possibilities. A study like
this can attempt to guide the future of the industry based on current
trends.
To facilitate and provide all the useful informtaion of the studt, the
RESEARCH DESIGN
NON-PROBABILITY
RESEARCH
43
The research is primarily both exploratory as well as descriptive in nature.
SAMPLING METHODOLOGY
SamplingTechnique:
Initially, a rough draft was prepared keeping in mind the objective of the
research. A pilot study was done in order to know the accuracy of the
Sampling Unit:
The respondants who were asked to fill out questionnaires are the
Sample size:
44
The sample size was restricted to only 100, which comprised of mainly
Sampling Area :
segment can change very quickly. The environmental changes are vital
45
MARKETING STRATREGIES OF THE COMPANY
to Reliance Communications.
46
As an alternative channel for distribution, insurance companies usually tie
agency tie-up, the commission could range from 5 per cent to 40 per cent
47
CHAPTER V
RESULT ANALYSIS
&
INTERPRETATION
48
DATA ANALYSIS & INTERPRETATION
NO.OF
COMPANY’S NAME SHARE (%)
RESPONDENT
L.I.C. 78 78
RELIANCE LIFE
3 3
INSURANCE
ICICI PRUDENTIAL 10 10
SBI LIFE 7 7
HDFC 2 2
TOTAL 100 100
INTERPRETATION
78% of the people contacted prefer LIC policy to any other and therefore
49
DATA GIVES BENEFITS OF INSURANCE PERCEIVED BY RESPONDENTS
NO.OF
BENEFITS SHARE (%)
RESPONDENTS
Tax Deductions 20 20
Future Investment 25 25
INTERPRETATION
50
Whereas, 20% and 25% of them believe that the other benefits are Tax
MONEY BACK
GUAARENTEE
11% 15% LARGER RISK
COVERANCE
EASY ACCESS TO
AGENTS
30%
LOW PREMIUM
37%
7%
REPUTATION OF
COMPANY
INTERPRETATION
51
DATA PROVIDES NUMBER OF INSURANCE POLICY TYPE RESPONDENTS
LIFE POLICY 75 75
BOTH 45 45
NATURE OF POLICY
45
LIFE
POLICY
NON LIFE
75
POLICY
BOTH
25
INTERPRETATION
75% of the respondents have Life Insurance Policy while 45% have both.
52
DATA GIVES PEOPLE PERCEPTION ABOUT INSURANCE
INTERPRETATION
saving device.
But 100% of the respondents are with the view that Insurance is a tool to
53
DATA SHOWS PEOPLES HAVING INSURANCE
30%
70%
Yes
No
Yes 70 70%
No 30 30%
INTERPRETATION
54
Of the sample size of 400 surveyed respondents 70% of the respondents are
30% of the respondents are either not having any Insurance policy at
And at present 100% of the respondents are with the view that Insurance is
55%
45%
55
INTERPRETATION
/Agent.
56
DATA SHOWS REASONS BEHIND FOR INSURANCE
80
100
80
Slice 1 Slice 2 Slice 3
INTERPRETATION
80.71% of the Respondents opted for Insurance for tax saving benefits.
But all of them, i.e. 100% of the respondents have opted for insurance for
57
DATA SHOWS SATISFACTION OF RESPONDENTS WITH RESPECT TO
POLICY
Satisfied 60 60%
0%
40%
60%
INTERPRETATION
60% of the respondents are more or less satisfied with their existing policy.
40% of the respondents are not satisfied with their existing policy.
In this case all of those who have taken a policy have responded.
58
DATA SHOWS SATISFACTION OF +RESPONDENTS WITH RESPECT TO
SERVICE AGENT
Satisfied 45 45%
45.00%
55.00%
INTERPRETATION
45% of the respondents are satisfied with their existing service agent.
55% of the respondents are not satisfied with their existing insurance agent.
59
DATA SHOWS NUMBER OF RESPONDENTS PAYING TAX
0%
100%
INTERPRETATION
Of the sample size of 400 respondents, all the respondents are paying tax.
60
DATA SHOWS RESPONDENT’S INVESTMENTS FOR TAX SAVING
21
51
25
33
32
LIC NSC BOND PPF PF EPF
INTERPRETATION
51% of the respondents save their tax by investing in LIC, which is the
highest among all Investment. This shows that most people for getting taxes
61
DATA SHOWS RESPONDENTS PERCEPTION ABOUT BEST FORM OF
INVESTMENT FOR SECURING THEIR FUTURE
Fixed Assets
70
75 Bank deposits
Cash &
Jewellery
Securities i.e.
10 bonds, MFs
11 Shares
40 25 Insurance
INTERPRETATION
75.25% of the respondents as with the view that Fixed Assets is the best
70.5% of the respondents are with the perception that Insurance is the best
form of investment for securing their future, which is one of the highest and
this shows that insurance is an important key for securing your future.
62
DATA SHOWS WHAT PEOPLE INTENT TO GAIN FROM THEIR INVESTMENT
Security 90 90%
71
100
90
INTERPRETATION
100% of the respondents intent to gain saving and returns from their
investment.
63
Whereas, 71.75% of the respondent’s intent to gain tax benefits from their
investments.
29%
60.61% 10.10%
0%
INTERPRETATION
29% of the respondents are with the view that insurance should be bought
64
10.5% of the respondents are with the view that insurance should be buyed
Whereas, 60.5% of the respondents are with the view that buying of
insurance do not have any thing to do with age i.e. there is no age
65
DATA SHOWS PEOPLE OPINION ABOUT INDIAN INSURANCE COMPANIES
67
10 0
24
33
26 29
INTERPRETATION
66
67% of the respondents have the opinion that Indian Insurance Companies
35.75% of the respondents are with the view that Indian Insurance
24% of the respondents feel that products and services of Indian Insurance
companies is Satisfactory.
And according to the data, no single person has felt that it is very good.
67
DATA SHOWS WHAT PEOPLE WOULD LOOK FOR IN AN INSURANCE
COMPANY
49
82
81
71
A trusted name
Friendly service & responsiveness
Good plans
Accessibility
INTERPRETATION
Friendly service & responsiveness and Accessibility are also important factors
68
DATA SHOWS PEOPLE PLANNING FOR NEW INVESTMENTS
Planning 87 87%
13.0%
87.0%
INTERPRETATION
Only 12.5% of the customers contacted are not planning for new
investments presently.
Whereas, 87.5% of the customers are still planning for new investments this
can be a great potential for Reliance Life Insurance to take them on their
favor.
69
DATA SHOWS PEOPLE INTERESTED IN GOING FOR INSURANCE IF A
SERVICE PROVIDER AWAY FROM THE CITY OFFERS BETTER SERVICE &
PRODUCTS
13%
43%
44%
Yes No Uncertain
INTERPRETATION
The interested customers i.e. 43% are ready to go for insurance even away from
a city if services and products are worthwhile, which again is a good prospect
70
CHAPTER VI
CONCLUSION
71
CONCLUSION
beginning to look beyond LIC for their insurance needs and are
opportunity for a relative new comer like ING. LIC has never been
72
known for prompt service or customer oriented methods and
CHAPTER VII
SUGGESTION
73
Suggestion
74
CHAPTER VIII
QUESTIONNAIRE
75
QUESTIONNAIRE
a) LIC
b) ICICIPRUDENTIAL
76
g) ANY OTHER ________( Specify)
b) TAX DEDUCTIONS
c) FUTURE INVESTMENT
a) LOW PREMIUM
d) REPUTATION OF COMPANY
77
8. YOUR MONTHLY INCOME?
__________________________________________________
___
a) A SAVING TOOL
b) NOT SATISFIED
c) NOT RESPONDING
78
13. ARE YOU SATISFIED WITH THE SERVICE AGENT?
b) NOT SATISFIED
c) NOT RESPONDING
YES NO
a) LIC
b) NSC
c) BONDS
d) PPF
e) PF
f) EPF
79
a) FIXED ASSETS
b) BANK DEPOSITS
c) JEWELLERY
e) SHARES
f) INSURANCE
80
17. WHAT DO YOU INTENT TO GAIN FROM
INVESTMENTS?
b) SECURITY
c) TAX BENIFITS
a) AFTER 25 Yrs
b) AFTER 35 Yrs
c) AFTER 45 Yrs
d) ANYTIME
a) RIGID PLANS
b) NON-USER FRIENDLY
c) UNSATISFATORY SREVICES
d) NON-AGGRESSIVE
e) SATISFACTORY
f) GOOD
g) VERY GOOD
81
20. ARE YOU PLANNING FOR NEW INVESTMENTS?
a) YES
b) NO
c) UNCERTAIN
THANK YOU
NAME:_________________________
ADDRESS:______________________
______________________________
OCCUPATION:___________________
82
CHAPTER IX
BIBLIOGRAPHY
83
BIBLIOGRAPHY
1. BOOKS/MAGAZINES REFFERED:
LIFE-INSURANCE, by Mc GILL
INSURANCEWATCH.
MONEYOUTLOOK.
2. WEBSITES REFFERED:
WWW.RELIANCELIFE.CO.IN
WWW.CIFAINSURANCE.COM
WWW.MONEYOUTLOOK.COM
WWW.INSURANCE.IND.COM
3. REPORTS/ARTICLES REFFERED:
84
THANK YOU
85