Over the years, the consumers of Chik Shampoo have evolved, to step out  

of their traditional roles as homemakers and take on the working world,

confident that they are in charge of shaping their destiny.

Now, their brand too has evolved, to partner their entry into the world of
work with a new confidence in their beauty. 
Because inner confidence reflects on the outside too, new Chik Satin
Shampoo, with its promise of soft and manageable hair, gives its users
the confidence to leave their hair open all day long. The confidence to
discover a new and beautiful side to themselves and along with it, the
confirmation that no goal is too far or unachievable. This consumer idea
led to the idea of  "Khule bhal, khuli dhuniya".  

The New Chik Satin Shampoo is enriched with Fruit Conditioners

involving extracts of Strawberry, Green Apple and Papaya, New Chik
Satin is a luxurious new shampoo that offers a soft and tangle-free
promise, and of course, the confidence to leave ones' hair open all day
long.
  Chik Satin Shampoo has three variants for different hair types:  
  Strawberry extracts for soft hair
  Green Apple extracts for tangle-free hair
  Papaya extracts for bouncy hair
   
Chik Satin with Fruit Conditioners offers users a unique, exotic
and luxurious appeal, one that is not currently available to this
target segment. Sophisticated, trendy feminine stylish packaging
with superior conditioning formula, further adds to the overall
appeal of Chik Satin.
   
RANGE:

Available in a wide range of packs

 ranging from 7ml, 25ml, 40ml, 100ml,
200ml & 400ml, they are priced at
Rs.1.50, Rs.6, Rs.10, Rs.30, Rs.56 and
Rs.104 respectively.
   

CHIK SHAMPOO

Just a mention of Chik Shampoo today gives

rise to varied perceptions. To the rural and
semi urban population of India, it is the
   
preferred daily shampoo. To the market and its
players, the second largest selling shampoo in
the country. To the competition, a case study in
competitive strategy. And to us, our raison de
etre.

In a highly competitive FMCG category that seemed impenetrable to

most marketers, Chik Shampoo identified a humongous opportunity in
  rural and semi urban India and created waves with its entry into these  
markets. Combining innovative sachet packing, strategic pricing (at
Re.1 and 50p) and a strong and motivated distribution network, Chik
Shampoo transformed the very nature of shampoo packaging and
usage.
     

  THE CHIK PROMISE  

With a tropical climate round the year, it is indeed a difficult task to
  maintain hair softness and shine. Added to this, tangled hair has come  
to be the most common complaint of girls and women. The Research
 and Development team at CavinKare recognized softness and
manageability to be the key issues in the maintenance and
nourishment of hair.

This paved the way for a unique formula – Active Double Conditioners
that cut across age, sex and loyalists of other shampoos to adopt Chik
  Shampoo. Further, extensive communication targeted at the rural and  
semi urban masses showcased the possibility of soft and manageable
hair.
In May 2010, Chik Shampoo has witnessed a re-
launch. In order to meet evolving consumer
needs, this winning product has been
reformulated to give great nourishment to hair.
There has been an addition of a new ingredient
  namely ‘Vitamin H’ which promises nourished  
soft hair. The new Chik Shampoo also has a
refreshing fragrance which has been
significantly liked by consumers. Chik Shampoo
now comes in an exciting new pack with a
contemporary look and eye-catching design.

  THE CHIK USER

  Chik Shampoo has always targeted both, girls and
women in rural and semi urban India. The   brand has
gained their confidence and become a household name
by catering to their continuously evolving requirements
and preferences.

It is believed that the continuous pursuit of perfection is

perfection in its true essence. At CavinKare, this belief
has been put into practice with comprehensive
understanding, utmost dedication and care. Chik
 Shampoo has penetrated the Indian market with a range
offering of two refreshing fragrances - Chik Black and
Chik Jasmine. Added to its successful sachet packing and
pricing at Re.1 and 50p, the Company has also
introduced bottles sized – 25ml, 50 ml and 100 ml.

Ongoing research will soon see new product offerings

that stand at the threshold of yet another revolution in
the hair care industry.

  ACCOLADES  
In 2003, Chik Shampoo was declared the winner of the best performing
  brand in 2003 by AAAI, amongst the top ten brands in household
availability.