the

Psychology of Color

what colors
to paint your
home & why.

Girl’s Room
Pink: Calming, Warm.

Office Bedroom
Blue: Most productive color.
Green: Tranquility and Health.

Living Room Dining Room

Lavender: Calms the nerves, Red: Encourages Appetite.
Kitchen allows relaxation.

Yellow: Increases metabolism

brightens room, gives you energy.

Color
Psychology
PRIMARY
YELLOW
• Cheerful or warm
• Most likely to strain
COLORS:
eyes or cause eye fatigue
• Makes Babies Cry
Don’t paint a baby’s room yellow,
RED
because they are more prone to crying.
• Evokes strong emotions
• Encourages appetite
BLUE (many restaurants use red in their signage/ads)
• Passion or intensity
• The color most preferred by men
• Calmness or serenity • Red roses symbolize love
• Most used color for offices Studies show that red can make you do poorly on exams!
People are more productive in blue rooms
“Red is hypothesized to impair performance on achievement tasks, because
• Curbs appetite red is associated with the danger of failure in achievement contexts and
• Associated with water and peace evokes avoidance motivation.”

• Health • Royalty • Calming

• Tranquility • Wealth • Love
• Money • Success • Romance
• Nature • Wisdom “drunk tank pink” is a color
Many kings wore purple robes. use in prisons to initially
Workers in green
calm inmates.
environments have
fewer stomach aches.
GREEN PURPLE PINK

!
PURPLE • Excitement
PINK
• Purity • Enthusiasm
• Innocence • Warmth
• Empty • Reliability • Caution
• Spacious • Boredom Also used to draw
Great for creating the • Practicality attention: Signage
illusion of space. • Earth
ORANGE
WHITE
ORANGE
WHITE BROWN

BROWN
GREEN

LO R S
N T CO
ACC E
• Evil
• Death
• Mourning
• Slimming
BLACK
Ancient Egyptians
believed that it symbol-
ized life and rebirth
BLACK

BLUE is often used in corporate

business because it is productive
and not invasive
GREEN has long been a symbol of
fertility and was once the preferred
color choice for wedding gowns in
SILVER
the 15th-century.

Even today, green M & M's (an

American chocolate candy) are LAVENDER

said to send a sexual message. BLUE Many restaurants use red

to stimulate appetite:
• McDonalds
GREEN
• Pizza Hut
• KFC
BLACK
• Wendy’s
WHITE • Popeye’s
RED

GOLD

PINK

BLACK WHITE SILVER GOLD

LAVENDER PINK WHITE
Often used for luxury items, to enhance the feeling of sophistication. More feminine
helps to target audience very quickly
and is clean and calming

National
Breast Cancer
Sources: Foundation
http://psychology.about.com/od/sensationandperception/
http://psycnet.apa.org/journals/xge/136/1/154/

Presented by

PaintersofLouisville.com developed by
NOWSOURCING.COM