Entrepreneurship

 
Why  Entrepreneurship?  
Mushtak  Al-­‐Atabi  
 Outline  
•  Course  structure  and  assessment  
•  MOOCs  and  educa7on  in  21st  Century  
•  The  course  philosophy    
•  Personal  note  from  the  lecturer  
•  Entrepreneurship  and  CDIO  
•  Brain  Rewiring  
•  Teams  and  Projects  
 Course  Structure  &  Assessment  
•  The  course  runs  for  14  weeks  
•  Total  expected  learning  hours  is  120  hours  
•  Lectures  will  be  every  Wednesday  8-­‐10  am  (Malaysia  
7me)  and  will  be  recorded  and  uploaded  online.  
•  Assessment  will  be  50%  for  the  coursework  and  50%  
for  the  final  exam  
•  Students  will  need  to  maintain  a  porVolio  of  learning  
•  A  Project  represents  a  central  piece  of  the  coursework  
 
 MOOCs  
•  Massive  Open  Online  Courses  
•  Promise  to  transform  the  world  educa7onal  
landscape  
•  Currently  we  have  900  online  students  from  
more  than  100  countries  and  100  students  on  
campus  
•  We  would  like  to  create  as  much  interac7on  
between  students  for  maximum  learning  
 Philosophy  
•  Why  entrepreneurship?    
–  Making  money  or  making  a  difference?  
–  Making  the  world  a  beYer  place  through  
entrepreneurship  
•  Transforming  our  mindset  to  awaken  the  
entrepreneur  within  
–  Conver7ng  challenges  into  opportuni7es  
–  Op7mis7c  and  roman7c  
–  Prac7cal  and  hands  on  
•  Dream  big,  be  different  and  have  fun.    
 Entrepreneur’s  Story  
h=p://brightspotsculture.wordpress.com/the-­‐original-­‐story/  

•  In  1990,  Jerry  Sternin  was  sent  by  Save  the  

Children  to  fight  severe  malnutri7on  in  rural  
communi7es  of  Vietnam.    
•  The  Vietnamese  foreign  minister  gave  him  just  six  
months  to  make  a  difference.  
•  Malnutri7on  in  Vietnam  is  caused  by  
–  poor  sanita7on  
–  Poverty  
–  lack  of  educa7on    
•  What  would  you  do  in  such  situa7on?  
 Search  for  the  Entrepreneur  
•  Are  there  any  very  poor  families  whose  children  were  
bigger  and  healthier  than  the  typical  child?  
•  Mothers  of  the  healthiest  children  were  doing  things  
differently.    
–  Feeding  their  children  smaller  por7ons  of  food,  more  o^en  
during  the  day.    
–  Taking  brine  shrimp  from  the  rice  paddies  and  greens  from  
sweet  potatoes  grown  in  their  gardens  and  adding  these  
to  their  daily  soups  or  rice  dishes  (even  though  most  
people  avoided  these  “low  class”  foods)    
–  When  serving  their  children,  they  were  ladling  from  the  
boYom  of  the  pot,  making  sure  the  kids  got  the  shrimp  
and  greens  that  had  seYled  during  cooking  
 Bright  Spots    
h=p://www.posiFvedeviance.org/about_pd/case_studies.html  

65%  ReducFon  in  MalnutriFon  

 Personal  Note  
•  Why  am  I  doing  this  module?  
•  A  journey  to  zero  
–  Educa7on  is  done  for  free-­‐  Zero  tui7on  fees  
–  Have  Zero  impact  on  Job  Market  
•  Sustainable  value  
 Entrepreneurship  and  CDIO  
•  A  System  Approach  to  Entrepreneurship  
•  Conceive  
•  Design  
•  Implement    
•  Operate  
 
 Exercise  
•  On  a  piece  of  paper  
–  Draw  a  car  
–  Draw  a  trivoslone  
–  You  saw  cars  (image)  and  learnt  what  are  they  
called  (name)  
–  You  have  not  seen  a  trivoslone  (no  image  in  your  
brain),  so  you  cannot  name  it.  
–  It  does  not  exist!  I  just  made  it  up!    
 Thinking  –  Mental  Model  
 
 
 
 
•  When  observing  something,  a  baby  will  start  by  
Naming
giving  it  a  name  or  finding  about  its  name  
Classifying
•  A   baby  will  then  classify  it  (good,  bad,  hot,  cold)  
•  Then,  
Processing the  baby  will  make  a  decision  (cry,  play,  
etc..)  
 Thinking  Exercise    
•  What  is  this?  
•  What  do  you  think  of  it?  
•  What  should  we  do  with  it?  
 Problems  vs  OpportuniFes  and  
Challenges  
•  The  story  of  the  Opportunity  Fund    
•  Solving  Ps  is  a  des7na7on,  realising  
opportuni7es  is  a  journey  
•  Mission  milestones  
–  Making  Detroit  Fit!  
 Problems  vs  OpportuniFes  and  
Challenges  
•  The  Opportunity  Banknote  
•  Course  pledge  
•  Restart  
 Thinking  Exercise  –  Again    
Let  us  repeat  the  same  exercise  
without  using  any  nega7ve  terms  
•  What  is  this?  
–  BlaYella  Asahinai  
•  What  do  you  think  of  it?  
–  Flyer,  resilient,  brown,  antenna,  six  legged,  
winged,  protein  
•  What  can  we  do  with  it?  
 Thinking-­‐  Mental  Model  
•  Naming  
•  Classifying  
•  Processing  
 Brain  Rewiring  
•  So  now  we  know  the  brain  thinks,  let  us  see  how  can  
we  rewire  it  
•  Rewiring  your  brain  will  enable  you  to  create  a  state  of  
mind  that  will  enable  the  change  in  the  world  
•  Our  brains  are  built  to  respond  to  nega7ve  s7mulus  
(danger,  threats)  and  we  need  to  train  them  to  behave  
otherwise  to  iden7fy  opportuni7es  
•  From  now  un7l  the  end  of  the  module,  you  will  need  
to  report  and  share  three  things  that  you  are  grateful  
for  
•  This  will  build  synapses  in  the  brain  
 What  are  You  Supposed  to  Do?  
•  Think  of  a  project  
•  Complete  the  ac7vity  
•  Form  a  team  
•  Interact  with  other  par7cipants  
•  Submit  homework  on  7me  
Teams  and  Projects  
Teams  and  Projects  
 Recap  
•  You  will  report  three  (new)  things  that  you  are  
grateful  for  daily.  This  will  be  done  on  the  
“Brain  Rewiring”  page  
•  You  will  ac7vely  replace  the  word  “problem;  
p-­‐word”  with  opportunity  or  challenge  in  both  
your  spoken  and  wriYen  communica7ons  
•  You  will  ac7vely  get  yourself  into  a  team  and  
choose  a  project    
 ReflecFon  QuesFons  
•  What  did  you  learn  today?  
•  What  will  you  do  differently  from  now  on?  
•  Will  it  help  you  if  we  stream  the  lecture  live?