Key Communicator Identification Matrix

Communication
Potential Key Method of Potential Members
Methods for
Communicator Areas Identification of the Group
Identified Groups

Elected Officials • Studying school • Individual monthly • School board

district’s list of meetings • Other elected officials
municipalities, • Joining groups which • School employees
counties, and other provide access to Community members
jurisdictions these individuals
• Periodic e-mail
updates regarding
district’s activities

Service Clubs and • Community guides • Periodic reports to the • Same as shown in
Organizations • School board organization Methods of
• District employees • Annual “State of the Identification section
• Community members Schools”
presentations
• Attendance at
meetings

Athletic Organizations • District coaches • Attendance at • Same as shown in

• District athletic meetings Methods of
director • Periodic e-email Identification section
• Community members communications
regarding district’s
athletic issue/needs
• Development of
“Athletic Advisory
Council”

Business Community • Chamber of • Attendance at • Business leaders

Commerce identified meetings • School board
• Rotary • “Special events” for • Chamber executive
• School Board business community
• Other Service clubs through the district
• Periodic, business
issue related print or
e-mail
communications

Religious Community • Ministerial • Periodic attendance at • School board

associations ministerial meetings • Community members
• Community guides • District-sponsored
events for clergy