“STUDY OF EFFECTIVENESS OF ONLINE MARKETING ON

INTEGRATED MARKETING COMMUNICATION”

DISSERTATION SUBMITTED TO M.J.P ROHILKHAND

UNIVERSITY AS AN OPTIONAL PAPER OF M.COM
(FINAL) FOR THE DEGREE OF M.COM

SUPERVISOR: SUBMITTED BY:

DR. OMKAR SINGH POOJA ARORA
DEPARTMENT OF COMMERCE M.COM (FINAL)
BAREILLY COLLEGE BAREILLY ROLL NO.
ENROLLMENT NO.

BAREILLY COLLEGE BAREILLY

M.J.P. ROHILKHAND UNIVERSITY,
BAREILLY
2018
 ACKNOWLEDGEMENT

I am thankful to BAREILLY COLLEGE, BAREILLY for giving me an

opportunity to pursue M.Com.
I would also like to thank my guide and my perpetual source of
inspiration prof. Dr.OMKAR SINGH (PROJECT GUIDE) for his valuable
mentoring and input. His consent support and invaluable advice has
always guided me towards the right direction he helped me to know
various phenomenon related to research practices which further gave
an impetus to channelize my study in an appropriate way. I sincerely
thank him for his treasured guidance without which this dissertation
would have never been possible.
Lastly, I express my deep sense of gratitude to the almighty, my family,
friends & colleagues who have directly and indirectly helped me in this
dissertation.

Signature of Student
 DEPARTMENT OF COMMERCE
BAREILLY COLLEGE BAREILLY

Dr. OMKAR SINGH

Associate Professor
Department of Commerce Dated:
Bareilly College, Bareilly

CERTIFICATE

This is to certify that Miss POOJA ARORA D/O Shree RISHI KUMAR ARORA, a regular
student of M.Com (Final) has undertaken and completed work of research project dissertation.
Her Dissertation topic “STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON
INTEGRATED MARKETING COMMUNICATION”

It is further certify that while project is high benefited an original contribution is found to be up
to mark. I therefore, recommend that this project report prepared by the candidate should be
sent for evaluation.
I wish her all the best.

(DR. OMKAR SINGH)