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Fashion Buying Cycle

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!
Fashion!Industry!traditionally!splits!the!year!into!two!main
seasons,!!
Spring/Summer-!February-!July!!
!

!
Autumn/Winter-!August!–!January!!
The!competitive!and!constantly!changing!fashion!business!
requires!a!more!frequent!introduction!to!merchandise,!resulting!
in!most!stores!introducing!new!ranges!many!times!in!between!
these!two!main!seasons.!The!occurrence!and!the!names!of!sub!
seasons!vary!from!company!to!company.!
!
Season!! Duration!
Spring!Transition! Mid!Jan-End!Feb!
Spring! Beg!Feb!–!End!March!
Spring!Promo! Beg!April!–!Mid!April!
Summer!1! Mid!April!–!End!May!
Summer!2! Mid!May!–!Mid!July!
Summer!sale! Mid!July!–!Beg!Aug!
Read Autumn!Transition!
books, audiobooks, and more Mid!July!–!End!Aug!
Scribd
Autumn!
½ View Beg!Aug!–!End!Sept!
GET — On the App Store
Winter!1! Beg!Oct!-Mid!Nov!
Winter!Festive/Holiday! Mid!Oct-Mid!Nov!
Winter!2!/!Christmas! Mid!Nov-Beg!Jan!
Winter!Sale! Beg!Jan!-!Mid!Jan!
!

Review of current
season sale

Budget planning

Comparative Shopping

Directional shopping

sourcing for product

development

Range planning

Garment sampes
souring for range

Pre selction of garment

sample

Price negotiation with

supplier

Final range selection

Placing order for

ranges

Pre production
sampling and approvals

Bulk garment
manufacturing

Delivary of products to
retailer

Purchase by customer

Review of current
season sale
!

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Term!used!for!trips!to!gain!inspiration!for!design!concepts!
Trips!depend!upon!the!buyer’s!product!range!&!travel!budget!
Buyer!may!visit!designer!RTW!ranges!to!mass!market!ranges!
Makes!note!on!key!shapes,!details,!colors!and!fabric!for!reference!
!
!
Time!after!the!Range!planning!stage!at!the!Buyers’!end!canbe!
in!form!of!the!Line!review/Range!review!meeting.!!
!
•Garments!samples!featuring!on!the!Range!plan!are!presented.!
Participants!are!the!Design,!Marketing!,Merchandising!and!QC!
teams.!
•Range!is!reviewed!vis!a!vis:! –Styling,!Colors!,!Price!and!Delivery!–
Sourcing!strategy!regarding!product!and!Supplier!base.!
!
!
Finalization!of!the!Styles!,!suppliers,!prices!for!the!Final!Range!it!
involves:!
! Informing!suppliers!regarding!the!styles!which!have!been!
included!in!the!final!Range.!
! Change!in!styles!if!any.!

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