A MARKETING REPORT ON

SAMAY ELECTRONICS PVT.

LTD.
ON MARKETING MIX
(INCLUDING)
PRODUCT, PRICE, PROMOTION, PLACE STRATAGIES

PREPARED BY
MAULIK N. RUPARELIA

COLLEGE
R. P. BHALODIA COLLEGE

ACADEMIC YEAR
2007-2008

CLASS
TYBBA

ROLL NO.
41

SEAT NO.

GUIDED BY
KULDEEP JOBANPUTRA

SUBMITTED TO
SAURASHTRA UNIVERSITY
 DECLARATION

I undersigned MAULIK N. RUPARELIA a student of

T.Y.B.B.A. here by declare that the project work presented in this
reporting my own work and has been carried out under the
supervision of Mr. KULDEEP JOBANPUTRA head of the
department, B.B.A. R.P. Bhalodia Collage affiliated to Saurashtra
University, Rajkot.

This work has not been previously submitted to any other

university or any institution form examination or any other purpose.

Date: - Signature,

Place: - Rajkot (MAULIK N. RUPARELIA)

SAMAY QUARTZ
ACKNOWLEDGEMENT
No serious and lasting achievement of success, one can never
achieve without the help of friendly guidance and co-operation of so
many people involved in that work.

First of all, I am thankful to Mr. Kuldeep Jobanputra for giving

me complete guidance and encouragement for the preparation of this
industrial study report.

I am thankful to Mr. D.M. Patel (Managing Director) who let

me work at this organization. I particularly acknowledge the assistant
of Raghavjibhai Patel (Marketing Manager), Mr. Vargis, Advertising
and promotion manager who has provided me the time support and
inspiration needed to complete this report and project work with
success.

Date: - Signature,

Place: - Rajkot (MAULIK N. RUPARELIA)

SAMAY QUARTZ
 PREFACE

Practical study plays a vital role in the field of education. It has

been introduced for the students to get practical knowledge along
with the theoretical knowledge, only bookish knowledge is not the
right way of learning anything especially for the management
students. How management principles are implemented in business
can only be known through practical study through visit, students can
be very well become aware about industrial environment like
problems, opportunities, and understanding and also gives them a
chance to show their skill and ability.

According to the above reviews Saurashtra University has

included practical training of any industry and viva of it as 8 th paper,
with a view to expand my boundaries of thinking about implications
of the theoretical knowledge in practical field and have preferred
SAMAY ELECTRONICS PVT. LTD., Morbi for the same. It was
really a nice experience for me to get training in such a reputed
company.

It is a matter of great pleasure to present this report work,

training in this unit has helped me to gain lots of practical knowledge
which I am sure would benefit me in future.

SAMAY QUARTZ
 MAIN INDEX

NO. PARTICULARS
1. General information
2. Marketing Department
3. Marketing Mix
4. Survey On Dealer’s Satisfaction
5. My point of view
6. Swot Analysis
7. Suggestion
8. Conclusion
9. Bibliography

SAMAY QUARTZ
 GENERAL
INFORMATION

INDEX

NO. PARTICULARS
1. Introduction
2. History
3. Project at Glance
4. Present Scenario

SAMAY QUARTZ
 INTRODUCTION

Time is the greater preserver & destroyer of all being & things
it is the does of all happens good or bad time limits its own creations
or sets them free to expand.

While everything sleeps, time keeps vigil none can transgress

time, which freely moves within all being, with nothing to obstruct it
what ever was in the past will come in the future & is now are the
creations of time, seeing these do not loose your declamatory
awareness.

With Samay, the times will change it is exactly this point that
the Samay group Morbi is out to prove to the world. It is at a very
crucial point in the history of Indians clock manufacturing industry
that Samay Electronics has chosen to strike it big & they have started
in the right earnest.

The brilliant star of samay Electronics Pvt. Ltd. Morbi has risen
of the chorological horizon on Dissents 1 st October 98, and Samay
has commenced its exuberant massive production & marketing
programmed of quartz clocks & timepieces.

SAMAY QUARTZ
 HISTORY
Samay was started on a very sweet note on 1oct, 98 with
particular planning & clock work precision in implementation of the
factory infrastructure plant and machinery & setting up of a
marketing network. Samay quartz was launched into the market offer
it was inaugurated by the Chief Minister of Gujarat Shri Keshubhai
Patel.

Right from the beginning skills combined with top class

professional completely & down. To earth practical ability to take on
any situation in its stride. The management SEPL commenced
production of 20,000 quartz clocks & 10,000 time pieces per day
today the target for the year 2004 is 30,000 quartz clocks per day and
in 2005 it will reach up to 40,000.

This inauguration function was attended by over 4000 people

which included local people, workers & large number of people from
different sectors of society from Morbi, Rajkot, & many other parts
from Saurashtra & Gujarat regions.

Also present were newly appointed around to distributors,

stockiest from all parts of India North, South, East & west regions.
Besides the honorable chief minister distinguished guest includes
shri Vajubhai Vala, Dr. Vallabhbhai Kathiria, Mr. Kantibhai Amrutia,
Jayantibhai Kawathia and many others.

The promoters of samay & Ajanta are all members of one

family, but destiny decided that its member should go further ahead
two different paths, it is thus that from own family another clock
venture has originated and so, Samay is just another family clock
venture.

SAMAY QUARTZ
 PROJECT AT GLANCE
NAME OF THE UNIT
SAMAY ELECTRONICS PVT. LTD.

LOCATION

Samay Electronics Pvt.Ltd.

N.R. Industrial Estate,
Morbi,
P.O.Box No. 210-Morbi,
Gujrat(India).

REGISTERED OFFICE
Ajanta complex,
Guest House Road,
Morbi.

FORM OF UNIT
Private Firm

SIZE OF THE UNIT

Large Scale

SAMAY QUARTZ
MANAGING DIRECTOR
Mr. Dilip Manubhai Patel
Mr. Premal Bhanjibhai Patel
Mr. Jitendra Manubhai Patel
Mr. Pravinbhai Ukabhai Patel
Mr. Raghubhai B. Patel

PIONEERS OF THE UNIT

Mr. Manubhai Patel
Mr. Raghavjibhai Patel

LEGAL ADVISIORS
Kishor & Co.,
Morbi

BANKERS
SBS Morbi

WORKING DAYS
Six Days Per Week

EMPLOYEES

Administrative 150
Technical 500
Workers 1350
TOTAL 2000

SAMAY QUARTZ
WORKING HOURS
8 Hours

EMAIL
samay@wilnetonline.com

WEBSITE
www.samayquartz.com

SAMAY QUARTZ
 PRESENT SCENARIO

The director of Samay is with impressive track record and also

over 25 years of experience in the same business. Samay is having
more production capacity with latest technology & superior design
products.

The management of Samay commenced production of 20,000

quartz clocks and 10,000 time pieces per day, today the target of the
year 2005 will reach the production of 40,000 and it is not going to
be difficult for this dedicated team of brothers who are professionals
to the core with a keen foresight in management.

A strong marketing network in India & abroad is already being

established the products of the company are being exported to more
than 45 countries apart from the present products wall clocks & time
pieces, telephones, wrist watches and calculators, production of
home appliances will be commenced in near future. A challenge that
has become a fight for quality and that is why the latest state of the
art machinery is being imported each piece that will come out of our
plant will be a statement in quality: says Ramesh Patel (Chairman)
the management of the company is voted with the Board Of
Directors & qualified personnel having expertise in commercial
technical & administrative functions.

SAMAY QUARTZ
 MARKETING
DEPARTMENT

INDEX

NO. PARTICULARS
1. Introduction
2. Marketing Management in SAMAY
3. Marketing Organization of SAMAY
4. Market Share Analysis
5. Organization chart

SAMAY QUARTZ
 INTRODUCTION
Today’s era is an industrial era and many organizations are
flourished. Today many companies are coming with new product,
new technology, new methods and new strategies at that time every
company want to sell their product in any way. In this period
marketing is very necessary.

Marketing occupies and important position in the organization

of business unit. Traditional view of the marketing assets that the
customers will accept whatever product the seller presents to him. In
this way the main concern of the producer is to produce without
considering the choice or the behavior of the customers. But this
point of view of marketing has now changed. The modern concept
may be viewed from the customer’s point of view. Marketing deals
with identifying and meeting human and social needs. One of the
shortest definitions of marketing is “meeting needs profitably”.
Producer does not producer whatever he likes but whatever consumer
wants.

Marketing is a comprehensive term and it includes all resources

and a set of activities necessary to direct and facilitate the flow of
goods and services from producer to consumer in the process of
distribution.

“Marketing is an organizational function and a set of

process for creating communicating, and delivering value to
customers and for managing customer relationship in ways that
benefit the organization and its stake holders.”
- American Marketing Association.

SAMAY QUARTZ
 MARKETING MANAGEMENT
IN SAMAY
In this global economy, marketing management occupies a
significant place whether it is new firm or it is established unit. In
this competitive world every concern must give there attention to
marketing function. They have special department for marketing
activities. To fulfill overall organization objectives, an efficient and
effective organization of marketing department is prime condition.

As far as Samay is concerned it is new firm. Their main

objective is to establish in the market. So there marketing activities
revive around this objective. It has well trained staff in marketing
department. The brand manager, distributor manager, advertising
manger and promotion manager and sales manager with sales
supervisor and salesman. It has efficient marketing research and
development department.

The physical distribution manager is responsible for the

execution of orders, stocking of inventories, handling of excise duty
problems administration of distribution channel and allocation of
supplies to various sales depose. The advertisement manager is
responsible for the help of promotion manager. The sales manager
supervises salesmen.

SAMAY QUARTZ
MARKETING ORGANIZATION
OF SAMAY
“Marketing Mix” refers to the amounts and kinds of
marketing variable, the firm is using at a particular time”- Marketing
Mix is a plan designed to analyze the marketing problems. It denotes
combinations of various elements, which in their totality constitute a
firm’s “Marketing System” these elements, are product, place,
promotion and price. The marketing mix consists of everything the
firm can do to influence the demand for its product. The many
possibilities can be collected in to four groups of variables. The four
p’s of marketing mix consists of following points:-

1. Product Mix:-
It refers to classes of product in different
product lines.
2. Price Mix:-
It includes policies regarding pricing,
discount, concession etc.
3. Place Mix:-
It refers to selection and organization of
channel of distribution, location and layout of stoles etc.
4. Promotion Mix:-
It includes methods of promotion sales through
advertising, sales promotion, personnel selling etc means to
communicate with the customers.
Thus, marketing mix is very vital decision to maintain the
market corner or to increase goodwill of the unit. The above
mentioned for variable are mixed to satisfy customers needs and
wants there should be time to time changes and evaluation of
variables according to the needs of customers an efficient and
effective marketing mix can reach the unit at top of the market.
I have studied the marketing mix of Samay which is unique as
its place.

SAMAY QUARTZ
 MARKET SHARE ANALYSIS
The term market share is used frequently. Essentially it refers
to the proportion of the total sales of a product during a stated time
period in a specific market that is captured by a single firm. Market
share can refer to entire industries, narrow segments, or particular
geographic areas & also can apply to past, present or future time
periods.

The analysis of market share is needed to compare the

company’s sales with the industry sales. Comparing a company’s
sales result with its goals certainly is a useful from of performance
evaluation. But it does not tell how the company is doing relative to
its competitors. This is nothing but a detailed study of market share
analysis, which indirectly helps, in accurate forecasting of demand
for a product for successful marketing planning.

SAMAY QUARTZ
 ORGANIZATION CHART

Mktg. Department

Director

Managing Director

Advertising and Marketing Product Brand Marketing

Promotion Controller Manager Research
Manager Manager

Sales Manager Physical

Distribution
Manager
Superior

Sales Men

SAMAY QUARTZ
 MARKETING MIX

INDEX

NO. PARTICULARS
1. Introduction
2. Product Mix
3. Price Mix
4. Place Mix
5. Promotion Mix
6. Conclusion of Marketing Mix

SAMAY QUARTZ
 INTRODUCTION
“Marketing Mix refers to the amounts and kinds of marketing
variable, the firm is using at a particular time”- marketing mix is a
plan designed to analyze the marketing problems. It denotes
combinations of various elements, which is their totality constitute a
firm’s “Marketing System” These elements are product, place,
promotion and price. The marketing mix consists of everything the
firm can do to influence the demand for its product. The many
possibilities can be collected in to four groups of variables. The four
P’s of marketing mix consists of following points:-

1. Product Mix:-
It refers to classes of product in different product
lines

2. Price Mix:-
It includes policies regarding pricing, discount, and
concession etc.

3. Place Mix:-
It refers to selection and organization of channel of
distribution, location, and layout of stoles etc.

4. Promotion Mix:-
It includes methods of promotion sales through
advertising, sales promotion, personnel selling etc means to
communicate with the customers.

SAMAY QUARTZ
 PROCUT MIX

POINTS

NO. PARTICULARS
1. Introduction
2. Product Mix and Product Line Decision
3. Product Variety
4. Product Quality
5. Product Design
6. Product Features
7. Brand Name
8. Packing & Labeling
9. product Size
10. Services
11. Warranties
12. Returns

SAMAY QUARTZ
 INTRODUCTION
In general senses, we may think product as a physical item but
according to Philip Kotler: “A product is bundle of physical services
and symbolic particulars expected to yield satisfactions or benefits to
the buyer”.

From the above stated definition, we can say that product

means not only physical appearances but also a set of services or
benefits provided to customers. In wider concept product includes
physical goods, services and ideas.

All Managerial activities revolve around product. It is the basic

thing to be thought. Many units misunderstand the concept of product
and give only importance to physical goods rather than its service. It
doesn’t means that they should ignore physical appearance but
benefits of goods should be carried because customers have direct
relation with its benefits

The main product of Samay is wall clock and timepiece. They

are available in different models, colors, sizes, and shapes. The price
of the product is very reasonable.

SAMAY QUARTZ
 PRODUCT MIX
&
PRODUCT LINE DECISION

Product Mix is the list of products offered for sale by a

company for example, if a firm manufacturing or deals with different
verities of soap, toothpaste, toothbrush etc. the group of all these
products is called product mix. The product mix of Samay is as
follows:-

Product Mix Width

1. Wall Clock:-
- Simple Clock
- Musical Clock
- Wooden Pendulum
- Sweep Second
- Wooden Office
2. Time Piece:-
- Wooden
- Plastic

Product line is a group of different product closely related to

each others all the brands of the same product is product line. The
products perform similar function are marketed to some channel and
are sold to the same customer. Product mix includes product line.

SAMAY QUARTZ
Product Mix refers to following components:

1. Product Mix Length

It refers total no of items in the product line. Samay has
7 product lines. So product mix length of Samay is 7

2. Product Mix Width

It refers how many different products in the company.
In Samay there are two product mix width wall clock and timepiece.

3. Product Mix Depth

It refers to how many variants are offered of each
product in the line. By counting the number of variant witching each
line average depth of Samay product mix is 7/2 = 3.5

4. Consistency of Product Mix

It refers the close relationship of various product lines
either to their end use or to production requirements or to distribution
channels or to other variables Samay’s product wall clock and time
pieces consistent in case of production requirements and function
they perform for buyers.

SAMAY QUARTZ
 PRODUCT VARIETY

Product Varity includes all types of product, which a company

produces. They may be for the same customers or for different
customers. In other words, the different products may satisfy similar
needs or different needs.

We can find different verities of clock and timepiece as well as

telephone, wrist watch. It has 75 models of wall clock and 10 models
of timepieces. It has models for all class of society. In wall clock, it
has wooden, plastic, sweep etc.

SAMAY QUARTZ
 PRODUCT QUALITY

As I have stated that customer’s has direct relation with

product’s benefits or functions. In other words, customer sees the
quality of product rather than its physical appearance. Quality refers
to that part of the physical object of the intangible service for which
the ultimate customer is paying money.

Samay gives first preferences to quality because it wants to

establish its image in the market. Samay is getting goodwill rapidly
only because of its product’s quality. Moreover, Samay is
maintaining its quality with lower price so that more part of market
can be captured. It has quality maintenance department with
computerized system. The department is not concerned only with the
quality of product but also the quality of its advertising, services,
deliver, after sell service etc.

Thus, product’s quality plays, an important role in such a

market where competition is very tuff.

SAMAY QUARTZ
 PRODUCT DESIGN

Design is the outlook of any product. It is the physical

appearance of a product. Design attracts the customers. Designing a
product is very toughest task now a days, computers are used to
design a product. From customers point of view design of product
should be attractive. Easy to open, install, learn , how to use, repair,
and dispose off.

As of design department attends exhibitions and seminars

whenever they are held. The department of designing held meeting
and group discussion with top management at r, Samay is newly
established company; it has to provide new design to customers.
Special team is engaged in designing the models of clock. They work
hard and make 20 to 24 models per year. Now a day’s company ahs
75 models of clocks and 10 models of timepiece, which are
extraordinary in feature, which cannot give any profit, is disposed or
improved. The research & development department also helps in
making the design of models. Samay spends 15% of gross Profit for
designing the product. The chief regular intervals and takes opinion
of every person in designing the product.

SAMAY QUARTZ
 PRODUCT FEATURES

Feature refers to inherent function of product which makes

different and unique from others. Some companies become success in
capturing market only because of its extraordinary features of their
product. Producer’s features can attract customers.

Samay quartz is available in different features. Each product is

different from each other because of their feature. The main
extraordinary features of Samay are the colcors sweep second model
and the physical look makes change in feature after surviving in
market. Moreover, it has to consider the cost element in changing the
feature. So, it maintains balance between cost and feature.

At present musical, wooden, simple, plastic, fancy, cuckoo etc

are available with new colors and design. Different type of musical
tune is installed according to the demand. Cuckoo clock is very nice
in look and in listening the tune of cuckoo.

SAMAY QUARTZ
 BRAND NAME

Brand name refers to that which a product is identified brand

name may be a name, a sign, a design, a term or a combination of
them. The purpose of branding a product is to differentiate the
product from competitors. A brand name when registered is called the
trademark.

To select, a good brand name is matter of common sense. That

means, brand name should be selected from customers point of view.
Many aspects are carefully considered in branding the product with
brand and have special image for a particular product. So, while
selecting a brand name many aspects should be considered.

As far as Samay is considered I think it is a very perfect brand

name. Chairman shri Rameshbhai Patel suggested it. He has selected
this name because it is clock manufacturing company and in most of
languages “time” is translated as “Samay”, moreover it is easy to
spell red and understand. Now a days Samay are getting popularity
because of its brand name. From viewpoint of distributors they have
been successfully in attracting customers with the brand name of
Samay.

SAMAY QUARTZ
 PACKING & LABELING

Packing may be defined as a group of activities like designing

and producing the container or wrappers for a product. It is the
combination of the designer’s creative skills and the product and
marketing and sales knowledge of marketing manager.

Packing is often remarked as “Silent Salesman” because of its

advertisement appeal, identifying power and intrinsic value. The
main purpose of packing is to protect its content in transit, in storage
and in use. Moreover, to reduce the wastage in some case like
moisture, fungus, inset and exposure to sunlight. In recent years
packing has become a potential marketing tool. Consumer is willing
to pay a little more for the convenience appearance, dependability
and prestige fro better packing.

The product of Samay is wall clock, timepiece, telephone, wrist

watch and they are delicate piece of items. The primary packaging is
the glass. The covers protect the movements, the needles and case
from damage and dust. The secondly packing in the plastic bags or
sponge bags protects the whole clock from accidental breakage. Then
the clocks are packed in corrugated boxes and they are packed in
cartoons, which are sent to different depos, and to Kandala port for
disposal. Company spends 3% of gross profit for packing to reduce
the wastage.

After packing the important part is the labeling. The package

labeling consist of printed information that describe the product
appearing on or with the package.

SAMAY QUARTZ
 The secondary package of Samay the corrugated boxes.
Following information is given on the box.

1. Brand Name
2. Clock Size
3. Clock Price
4. Model No
5. Total Weight
6. Manufacturing Date

The method of labeling is useful to manufactures, dealers and

the consumers because all the information regard to the product is
available on the box itself. It helps in maintain stocks, differentiate
different models, referring the prices etc.

SAMAY QUARTZ
 PRODUCT SIZE

The term ‘Size” means to dimension of the measure of a thing.

In other words, it refers to the magnitude of the product. The
importance of the size differs from the product. The products which
are sold on the basis of weight have little importance of size and vice
versa the product in which size plays an important role. Size has
psychological effect on consumer, because it can be seen while
quality is intangible thing.

In Samay we can find a type of clock in different size, size of

clock depends on its design. Usually, office clock or institutational
clocks are made large so as to read easily, while house clock are
small and delicate.

However, company keeps in mind the demand of customers.

The size of clock changes from kitchen, bedroom, living room, and
office etc.

SAMAY QUARTZ
 SERVICE

Services are extra benefits that are given after sale of the
product. In other words, a service is any act or performance that one
party can offer to another that intangible and does not result in the
ownership of anything. They are provided to capture the market,
while some other product need after sales service.

The impotence of after sale service is for consumer and

producer. From producer’s point of view, the higher the period of
after sale services, higher will be the sale. From consumer’s point of
view, after sale service will increase the durability of the product.

In Samay, after sale services is provided during the guarantee

period, the guarantee period is of one year, during one year, if any
damage is occurred e.g. glass is broken or movement is not working
properly etc the company will replace it without any cost. Company
has no salesman for after sale service, so distributors have to send the
damaged piece in the company. If any damage is occurred after the
guarantee period then company will take nominal charges.

SAMAY QUARTZ
 WARRANTIES
Warranties means authority or justification that the thing sold is
fit for the use and producer accept reasonability for repairs over a
period of time. Product warranties are an important promotional tool.
In case of quality sensitive market consumer always except a longer
warranty period and prefer that product which has a longer warranty
period.

The warranty period of Samay is one year. Within one year,

company replace the product’s damaged parts. This policy can help
the company in getting consumer’s loyalty, retailers and distributors
loyalty, retailers and brand image.

Thus, warranty is helpful in establishing good image for a

newly established concern.

SAMAY QUARTZ
 RETURNS
Returns are total benefits available to the company both
tangible and intangible. Returns may be on the total capital invented,
on the total sale or any other factor. Whatever the factor, returns are
always beneficial to firm. So all the activities of business are carried
out for returns.

Whenever company adopts any factor of production, it aim is

to get maximum returns e.g. production is a return or labors, profit is
a return on capital. Return may be in term of brand loyalty,
customers’ satisfaction etc.

Samay gets return on all its activities. E.g. it has achieved the
production of 57 lakhs clocks, which is 15 lakhs more that previous
year. Moreover, it is getting brand name and customer’s satisfaction
also. As far as profit is concerned, at present, its aim is not profit, but
capturing market share and customer satisfactions.

SAMAY QUARTZ
 PRICE MIX

POINTS

NO. PARTICULARS
1. Introduction
2. Pricing Objectives
3. Pricing Method
4. Price List
5. Discounts
6. Allowances
7. Payment Period
8. Credit Terms

SAMAY QUARTZ
 INTRODUCTION

Price is a value of goods. From customers point of view it is

revenue- pricing decision, which is considered very critical decision
because it decides the selling volume, profit and image of the firm.
While deciding price all factors are considered that affects producers
as well as consumers. The factor may be economical, social, potential
and other factor. Some marketing factors also influence the price.
They are product situation in market, competitors, price, distribution
feedback etc.

Thus a major part of success of business depends on its price.

How consciously, price of a product is decided is very important.
Price mix is the third part of marketing mix. It determines company
market share and profitability.

SAMAY QUARTZ
 PRICING OBJECTIVES

Objectives of pricing differ from firm to firm. Pricing

objectives depends on firm’s policy. They are influenced by many
factors but the important factor is market situation. That means what
are the prices of competitors, products image in the market etc.

Samay has following pricing objectives:

1. Market penetration
2. Product Quality Leadership
3. To Cover The Cost

1. Market Penetration
Market penetration means to keep low prices of product than
the competitors so that market can be captured. More over, clock
market is very price sensitive. So price should be low to cover the
market. Second thing is that Samay clocks are for all classes of
society. So prices are decided keeping in mind all classes.
Low price can be applied because Samay tries to keep the cost
low as possible as they can. Low price will increase sale volume, so
automatically cost goes down. Thus, this policy of Samay is really
admirable.

2. Product Quality Leadership

As I have stated that Samay is quite quality conscious
company. Low prices cannot changes the quality of clocks. So, its
second aim is to be quality leader in the market.

3. To cover the cost

Apart from quality, low price Samay does not undetermined the
cost element. So the prices are decided so that the cost can be
covered.
In this way, Samay has three main pricing objectives.

SAMAY QUARTZ
 PRICING METHOD

After deciding pricing objectives, the next function is to set up

price. This is a very important and difficult task because many factor
affect when deciding a price. Two main factors are helpful in
deciding price.

Samay has adopted cost plus pricing method. This method

includes various costs like material cost, labour cost, overheads
expenses, sales tax etc. and 8 to 10 % of margin of profit. This
percentage may change year to year.

SAMAY QUARTZ
 PRICE LIST
Company using distribution channel has to prepare price list. It
has to circulate it to the dealers, retailers and consumers. Though
price is printed on the box, the price list shows policy and inner
frame work of a firm. To prepare a price list is not easy task. The
hard working and brain of many people work together. Many factors
are considered in this regard.

Samay’s top management keeps meetings with the experts and

prepares price list. At the end of financial year it is made necessary
changes are made at every year. Sometime price differs from price
list; it is due to change in price of raw material. Increase in sale tax
percentage etc. this price list is circulated to distributors and from
them to retailers. The price list of Smany, I have given here:

SAMAY QUARTZ
 DISCOUNT

Discount is an amount deducted from the price of product and

through the profit of all parties can be maintained discount is given to
attract the customers for early payment. To increase off seasons
buying and to increase sales volume. Top management uses this tool
very effectively. Discount may be in term of cash, quantity function
or seasonal. These discounts are directly or indirectly beneficial to all
parties concerned in buying and selling.

Samay does not give discount regularly to its distributors. But

at the end of financial year, as a surprise gift it is given if the
distributors have achieved targeted sale. This surprise gift many be in
term of cash or a tangible gift. So, this policy of Samay motivates the
distributors and ultimately increases the sales volume.

SAMAY QUARTZ
 ALLOWANCE
Allowances are another reduction from prices. They are given
to dealers to promote the sales. It is an efficient promotional tool in
other words; it is a return to distributors for favoring the product of a
firm.

Samay does not give any allowances to its dealers because

company itself carries out all promotional activities. Sometime
dealers are given extra allowances for great effort of increasing sales.

SAMAY QUARTZ
 PAYMENT PERIOD

Payment period is a period of payment for dealers. For

company it is very critical period to meet day to day expenses. It is
time within that the dealers of the company have to make payment.
Payment period decides the dependability of the company. If it is
short, than company easily meets it expanses and capital turnover
will be high because it does not have to depend on other party. The
large payment period will increases dependability and capital
turnover ration. Also while giving a payment period to dealers
company’s financial situation and credit must be examined.

Samay gives 40 to 45 days to its dealers. It has not direct

contract with ultimate consumer. The period decided considering
retailers about. However it considers only distributors.

SAMAY QUARTZ
 CREDIT TERMS

Credit terms are such rules and regulations that are mutually
decided by producers and distributors or customers it is a form of
agreement credit terms are some benefits given to the distributors by
producers.

Samay’s credit term is straight forward they are formatted by

top management at the end of financial year. Company gives 40 to 45
days credit period and facilities in payment method to their
distributors. Some discounts and profit margin are also described in
credit terms. For export market, after receiving credit Letters
Company sends goods within 2 months. Thus, credit terms of samay
are simple and favorable to both parties.

In this way, price mix of company plays an important role in

the efficient and effective management of resources of the company.
Price mix is only the factors that occurs income for company, while
other factors occur only expenses a good price mix may reach the
concern at the top of market.

SAMAY QUARTZ
 PLACE MIX

POINTS

NO. PARTICULARS
1. Introduction
2. Distribution Channel
3. Coverage
4. Location
5. Physical Distribution

SAMAY QUARTZ
 INTRODUCTION

Place is the second marketing tool and is important for

business. It is a stand where all business activity is done. To satisfy
consumers need in today’s economy the producer and consumers are
separated by vast distance, so it is necessary to fill this gap. To supply
the product to targeted customers company must take help of
distribution channel. So place should be selected considering
distribution channel decision, physical distribution its cost etc.

Place mix is also called distribution mix. It refers to the

selection of a mix of different types of distribution channel for
transmitting the goals from producer to consumers. Selection of
distribution channel is very critical decision. It depends on a product
and company’s policy towards distributors. in place mix physical
distribution also plays a vital role because it is such an element
through which product reaches to ultimate customers. Location
decision is also considered in place mix. Location decides the other
decision of place mix like distribution channel physical distribution
coverage etc.

In this way, place mix is important and essential element of

marketing mix.

SAMAY QUARTZ
 DISTRIBUTION CHANNEL
In general sense distribution channel means a way through
which good flow the producers to customer.

According to Richard Buskrik:- “Distribution channels are the

system of economic institutions though which a producer of goods
delivers them into the hands of their users.”

Thus the main purpose of channel of distribution is to supply

the goods to ultimate customers. Distribution channel includes
producers, wholesaler, retailer and consumer is considered as an
important element of marketing mix.

The distribution channel of Samay is so simple. The company

has selected his channel in such a way so that distributors can earn
enough profit and company can expect good salesmanship from them
In distribution following aspects are considered:

1. Type of channel of distribution

2. Distribution channel chart
3. Factors determining the channel
4. channel management decision
5. Distribution cost
1. Types of channel of distribution
When the question of transmitting the goods to consumers
comes across the mind of manufactures he has to think about
primary two questions:
1.Direct selling
2.Indirect selling

If he wants direct selling than there is no future question, if he

wants indirect selling then he has to think about the channel of
distribution. There are three types of channel of distribution for
indirect selling. They are as under:

SAMAY QUARTZ
 1. Manufacturer – whole seller- consumers
2. Manufacturer – whole seller- consumer-retailer-consumer
3. Manufacturer- retailer- consumers

Samay is not interested in direct selling. So, far indirect selling

is concerned Samay has selected first two type of channel of
distribution.

Samay has appropriate whole seller in each region of country.

They can also direct sell their clock to ultimate consumers and
through retailers they can reach to ultimate customers. Company can
easily matins those distribution because it has good relation with
them.

2. Distribution Chart
Distribution chart is divided in two groups. First chart for
national market and second, chart for international market.

3. Factors determining the channel:

There are so many factors that determines he channel of
distribution while selecting channel they are considered.

Sanmay considers the following factor:

 Type of product:-
Samay’s product is wall clock and it is consumer goods.
So it has taken help of wholesaler and retailers.

 Size of market:-
Samy’s market is too wide not only in India but also in
abroad.

 Cost of channel:-
Company considers cost because distribution cost
increase the total cost. For that company ignores direct selling
because it is very expansive. In that case, channel of
distribution is very economical.
SAMAY QUARTZ
4. Channel Management Decision:-
Management of channel is very important because it directly
affects the selling of a company. In Samay top management does
channel management. The top mgt. considers following aspects:

 Selection of channel members:-

Samay selects wholesaler and retailers clarifying their
records of business. Moreover co-operatively, financial
capacity and salesmanship are also examined.

 Motivating channel members:-

Motivating is necessary to continue sales growth of the
product Samay follows this philosophy, so it provides
discount, allowances and bonus to their dealer at regular
interval. They are provided enough margin of profit. Some
time, supervised gift are given if they reach at targeted sale.
Conference is held at regular interval to inspire them.

5. Distribution cost:-
Distribution cost plays vital role in total cost because it
includes profit of many people. So every concern should
minimize it while selecting a channel.

Samay spend 20% of gross profit in distribution channel. It

may change according to the situation.

SAMAY QUARTZ
 COVERAGE
The term coverage includes the area of market covered by a
firm. Some company has small coverage, because it wants to
establish its image in small market and to create monopoly of its
product. Some company has large coverage of market generally they
are large size of companies.

Samay has coverage in whole India. In international market it

covers 44 countries like UAE, USA, Jordan, UK, Egypt, South
Africa, Kenya, Hungary, Ethiopia, Russia, Sudan, Nigeria, Spain,
Austria, Singapore, Israel, Uganda, Malaysia, Indonesia, etc.

In India Company has depos in following states:

1. Maharashtra 9
2. Gujarat 17
3. Rajasthan 6
4. Madhya Pradesh 4
5. Bihar 4
6. Uttar Pradesh 10
7. Andhra Pradesh 8
8. West Bengal 9

TOTAL 57

SAMAY QUARTZ
 LOCATION

In place mix location plays a significant role, because it decides

many decision like channel of distribution, its cost coverage etc.
location should be selected in taking consideration the factors as
follows:

 Availability of raw material

 Cheap & skilled labour
 Transport facility
 Government Assistance
 Personal factor
 Market Factor

Samay has selected its location considering above mentioned

factors. It is situated in such area where laborers can be easily
available, transport facility and raw materials are also favorable. As
far as, marketing factor are concerned it is a perfect place because
Rajkot is the best place in whole saurashtra. For international market
Kandla Port is nearer to Morbi. So, we can say that the location of
Samay is the best one for distributing clocks cost wise and
convenience wise also.

SAMAY QUARTZ
 PHYSICAL DISTRIBUTION
Physical distribution is the actual movement of goods from
producer after there production and before their consumption. This
functions includes many activities like transportation, storage, and
inventory control. These all are key activities performed by producer,
middlemen and consumers. In physical distribution, following
aspects are considered.

 Order Processing
 Inventory Mgt.
 Transport
 Warehousing

1. Order Processing:-
Physical distribution begins with order processing. Two factors
affect ordering processing. Record time and consistency of delivery
time. After receiving order, next process can be done.

In Samay when order is received sales officer checks it. He

checks the credit of dealer and stock availability. Then, he gives
information to production department for further processing.

2. Inventory Management
Inventory management believed the most critical decision in
marketing mix. Inventory includes raw material, work in progress
and final product. In physical distribution, maintenance and supply of
final product is managed.

In Samay there is a computerized inventory management

because company has mass production of clock and wide spread
dealers. It has to keep records of every dealer and has to supply
goods regularly to every dealer. Company wants to create good
image, so good inventory control can be very helpful to company.

SAMAY QUARTZ
3. Transport
Transport is very basic infrastructure facility. It affects the
pricing of product, time of delivery, conditions of delivery etc. in
physical distribution; transport is believed very important process,
because it actually carries goods from producer to dealers. There are
four ways of transport. They are road, air, underground pipelines, and
water. Firm selects any of four, which is less expensive and more
convenient.

Samay uses two way of transport road and water for national
market, it uses road transport facility because it is cheap, faster and
safe. For international market water transport is used it is slow but
safe mean of transport. It sends its goods at Kandala port for
exporting. For domestic market it uses trucks and for local market it
uses tractors of hand carries. Apart from all these it has to consider
cost minimization factor.

4. Warehousing
Warehousing means storing of goods. It means to keep good
until its demand does not create. Warehousing is very important
function because production to consumption cycle rarely matches.
Storing is necessary because as soon as production is done, the
demand does not create.

The warehousing function of Samay is very powerful and

efficient. The company has total six warehouses one is centralized
warehouse and five are individual. The distribution of Samay has also
there on warehouse on rental bases.

Thus, the place of distribution mix is very important factor in

marketing mix because the ultimate aim of concern is to reach its
product to ultimate customer and only distribution channel can help
it. So, its management is as important as any other factor.

SAMAY QUARTZ
 PROMOTION MIX

POINTS

NO. PARTICULARS
1. Introduction
2. Sales Promotion
3. Advertising
4. Sales Force
5. Public Relation
6. Direct Marketing

SAMAY QUARTZ
 INTRODUCTION

The word promotion means to push forward. In marketing term

promotion means a group of such activities that increase the sales
volume. It is communicating information between producer and
seller.

According to Mason & Rath, “Promotion consists of those

activities that are designed to bring a company’s goods and services
to the favorable attention of customers.”

In this competitive age, it is believed a very effective tool for

attracting customer for a product for promotion various tools like
personal selling, advertising, sales promotion information about
product to the potential customer through this tools.

In this way, this 4 p’s of marketing is very efficient and

effective ‘p’

SAMAY QUARTZ
 SALES PROMOTION
Sales promotion is very common tool of promotion. It means
those activities that increase sales volume. Its main purpose is to
stimulate consumers and dealers effectively; sales promotion
techniques are indirect and non personal.

According to William J. Stalton “Sales promotion is an exercise

in information, persuasion and influence”. In short, sales promotion
covers all those activities that increase ultimate sale in competitive
area; it plays a powerful role because only effective promotion tools
can create demand and ultimately the sale volume. It is compulsory
now days to stand in competition.

Samay uses many ways and techniques of promoting sales. It

has different activities for different class of distributors following are
the promotional activities carried out by Samay:

1. Sales Promotion for customers:

 Seasonal discount
 Off-season discount
 Festival discount
 Marriage discount
 Gift Articles

2. Sales Promotion for retailers and dealers:

Distributors of Samay are also resorted for helping
in sales promotion they are rewarded in monetary terms.
The promotional activities for dealers are as follows:
 Buying allowances or quantity discount
 Advertising allowances and display allowances
 Trade discount and other special discount
 Sales Scheme and sales contents.

SAMAY QUARTZ
 ADVERTISING
Advertising is another powerful tool of promotion. No business
can survive without advertisement like sales promotion it is non-
personal and indirect method of promotion. In competitive age,
problems is not weather advertise or not but problems in how to
advertise. Advertising physiologically affects the customers and
stimulates their wants and ultimately wants result in demand.
Advertising is a paid form of non-personal presentation or
promotional of ideas. Goods or services by an identified person.

In words of wood advertising is erasing to know, to remember

to do thus, advertising is in short spreading of information.

1. Advertising Media:
An advertising medium is any object or device that
carries the advertising message. There are so many mediums
available in the market of advertising. The India is used which
is very powerful and less expensive. The various mediums are
as follows:

 Print Media:
It includes newspaper, magazine etc.
 Broadcasting Media:
It includes radio, T.V. internet etc.
 Other Media:
It includes internal pamphlets, displays, holiday
holdings, wall printing, fair, etc.

SAMAY QUARTZ
2. Advertising Budget:
Advertising budget is the advance planning of how much
funds will be allocated in men, agencies, media and other ancillary.
While determine the budget, many factors like type of advertising,
type of media, competitors advertising plan, season, business cycle
etc. should be kept in mind. The budget should not be unjustified to
any factor.

In Samay, 105 of total sale is invested in

advertising. Top management every year decides this
percentage. Budget is prepared and necessary changes are made. A
particular amount is fixed for advertisement and this amount is
divided into media, agency and other ancillary.

SAMAY QUARTZ
 SALES FORCE

Sales force includes salesmen, sales executive, sales officers or

sale supervisors today; many companies develop sales forces for
better promotion of sale. Sale force is helpful in the promotion of
sales. And to link the customers and producers it has favour of
company’s product, which gives it enough remuneration.

As far as Samay is concerned it has many direct sales forces.

However, it distributors have appointed sales executives have
appointed sales executives they work for the company.

SAMAY QUARTZ
 PUBLIC RELATION

Public relation is believed indirect marketing tool that means

smooth public relation can create a good image in the market. Here
public relation means not only relation with customers, suppliers,
shareholders, dealers but relation with employee legislation,
community leaders, should be maintained the public relation
department perform the function like press relations. Product
publicity corporate communication counseling etc. it can be helpful
in launching a new developing the firm’s reputation.

Samay has special public relation department. It is known as

publicity & public relation department. It performs many function as
I have state it maintains smooth relation between management and
employees management and society.

In this way, public relations department assist the company in

building the goodwill.

SAMAY QUARTZ
 DIRECT MARKETING

Direct marketing is an interactive system of marketing, which

uses one or more advertising media like direct mail, catalog,
telemarketing electronic shopping etc. it has been growing at more
rates because it is very useful than store marketing it is used. By any
organization it has advantage of selectivity personalization,
continuity, better timing high leadership and privacy.

Samay has many depose in India and in abroad also, so it does

not believe in direct marketing. It feels that, it is waste of time and
money. However in local area there are direct promotional activities.

Thus, promotion mix includes advertising, sales promotional.

Public relations, sales force and direct marketing ahs some benefits
and some drawbacks. However, they all are used in marketing a
proper use of promotional tools can lead the company on the steps of
success.

SAMAY QUARTZ
 CONCLUSION OF
MARKETING MIX

At the end of marketing mix I would like to say that 4 ‘p’ of

marketing are very effective and covers the whole marketing
functions. It can be useful to producer to affect the mentality of
buyers. And buyers can also be aware of every product in the market.
4 ‘p s’ can be matched with 4 ‘c’ that means product is for customers
needs and wants price represents the cost price is for convenience
and promotion is a communication.

The mix of 4 ‘p s’ can only fulfill the marketing plans a good

mix is helpful in obtaining top position each has its own functions to
perform and marketing mix is uncompleted without any of them thus,
marketing mix is a very useful and important tool to stand in
competition.

SAMAY QUARTZ
SURVEY ON DEALER’S
SATISFACTION

INDEX

NO. PARTICULARS
1. Introduction
2. Objectives Of The Survey
3. Methodology Of The Survey
4. Survey Details
5. Analysis Of The Suvey

SAMAY QUARTZ
 INTRODUCTION

The market survey on dealer’s satisfaction of the dealers of

SAMAY ELECTRONICS PVT.LTD. was carried out with a view to
partial fulfillment of my project work of my industrial training
undergone at SAMAY Morbi. It has also been carried out with a
view to get a with the actual market and the practical reports.

The SAMAY ELECTRONICS PTV.LTD. has a strong and on

of the best distribution network in the nation the survey has carried
out in order to know the level of satisfaction of the delalers of
SAMAY group.

The survey is based on Random Sampling method of

probability sampling basis using the questionnaire as a tool for
carrying out the survey.

SAMAY QUARTZ
OBJECTIVES OF THE SURVEY

All the survey have their specific objectives for which the are
carried out so that the mind of the surveyors is very clear about what
they want to achieve and the they can go in the right direction.

Following are the objectives that were kept in mind while I did
my survey.

--- To know the performance of the dealers

--- To determine the favorable and unfavorable attitudes.
--- To determine the most successful product of SAMAY
--- To measure the level of satisfaction of the dealers and the
reasons for that level of satisfaction.
--- To measure the satisfaction regarding the commission
policy.

SAMAY QUARTZ
 METHODOLOGY OF SURVEY

In this survey sample units were selected through the

probability sampling method. In this method, the population elements
have equal chance of being selected for inclusion in a sample.

We have few methods of probability sampling as follows.

--- Simple Random Sampling

--- Systematic Random Sampling
--- Stratified Random Sampling
--- Cluster Sampling
--- Area Sampling

The method used in this survey is Simple Random Sampling.

As the dealers of the SAMAY are geographically dispersed all
over the country, it is not possible to conduct a census survey and so
sampling is the only alternative in this case.

SAMAY QUARTZ
 SURVEY DETAILS
As a part of study, dealers and showroom owners of Rajkot,
were surveyed through an appropriately designed Questionnaire.

Following are the details of the Survey.

Area of Survey → Rajkot

Population → Dealers of SAMAY

Sample Size → 10

Method of Survey→ Simple Random Sampling

Contact Method → Personal

Survey Instrument→ Structured Questionnaire

Type of Question→ Closed-ended,

Dichotomous, Checklist

SAMAY QUARTZ
 ANALYSIS OF THE SURVEY
Herewith I am presenting the findings of the survey conducted
by me for the Dealer’s Satisfaction o the SAMAY ELECTRONICS
PVT.LTD.

The questionnaire through which the survey was conducted is

attached after the findings.

SAMAY QUARTZ
Q-1→NAME OF THE SHOP

The following list represents the name of the shop I have

visited.

→ Mahavir Watch Co.

→ B.N. Electronics

→ Parekh Watch Co.

→ J.K. Pandit & Sons.

→ Shri Shankar Watch Co.

→ Siddhanth Watch Co.

→ Jagdish Watch Co.

→ Jalaram Sales Agencies

→ Meera Times

→ Krishna Watch Co.

SAMAY QUARTZ
Q-2→NAME OF THE OWNER

→ Mahavir Watch Co. --- Naresh Mehta

→ B.N. Electronics --- Nattubhai Shah

→ Parekh Watch Co. --- Deepak Parekh

→ J.K. Pandit & Sons. --- Jatinbhai Pandit

→ Shri Shankar Watch Co. - Sanjay Kumar

→ Siddhanth Watch Co. --- Dilip Pala

→ Jagdish Watch Co. --- Jagdishbhai

→ Jalaram Sales Agencies - Hitesh Chandarana

→ Meera Times --- Bhavesh Soni

→ Krishna Watch Co. --- Nandlalbhai Ghulta

SAMAY QUARTZ
Q-3→NUMBERS OF CUSTOMERS VISITING
YOU’RE SHOP DAILY (APPROXIMATELY)

0-20 20%
20-35 30%
35-50 30%
50 & more 20%

From above, we can analyse that there are average 35

customers who visit the shop so we can say that
product is well recognized.

Q-4→HOW MUCH SALES DO YOU UNDERGO

SAMAY QUARTZ
 IN A MONTH (IN UNIT)?

0-50 20%
50-100 30%
100-150 20%
150 & more 30%

From above interpretation, we can say that the

average monthly selling

SAMAY QUARTZ
Q-5→SINCE HOW LONG DO YOU HAVE
DEALERSHIP OF SAMAY?

0-1 20%
1-2 20%
2-3 50%
3 & more years 10%

It can be said that Samay is improving its

distribution channel as there are 40 per cent dealership
is of less than 2 year.

SAMAY QUARTZ
Q-6→YOU HAVAE THE DEALERSHIP OF
WHICH PRODUCT OF SAMAY?

CLOCKS 50%
CALCULATORS 70%
TELEPHONES 40%
WRISST WATCH 50%

Here some of the dealers had dealership of more

than one product, so they have clicked the boxes of
which they had the dealership.
Therefore, the aggregate may not total up to
100%.
The analysis can be interpreted that samay has
great market cover for the calculators from above
graph.

SAMAY QUARTZ
Q-7→DO YOU HAVE ANY OTHE DEALERSHIP
EXCEPT SAMAY?

YES 70%
NO 30%

Mostly in all product lines 70% of the dealers had

other agencies in clocks, telephones, calculators, etc.

SAMAY QUARTZ
Q-8→WHICH IS THE MOST SUCCESSFUL
PRODUCT OF THE SAMAY ACCORDING
TO YOUR OPINION?

CLOCKS 90%
CALCULATORS 30%
TELEPHONES 20%
WRISST WATCH 30%

Here again, the dealers gave multiple answers and

may not sum up to 100%.

In one of the above analysis we saw that the

maximum dealership is for the calculator but according
to the dealers, clocks are the most success product of
the co.

SAMAY QUARTZ
Q-9→WHAT IS YOUR LEVEL OF SATISFACTION
FROM ALL THE PRODUCTS OF SAMAY?

HIGHLY SATISFIED 70%

AVERAGE 30%
LOW SATISFIED 00%

No dealers responded towards the low satisfaction

from the products. The dealers are highly satisfied by
the product.

SAMAY QUARTZ
Q-10→WHAT ARE THE REASONS THAT MAKE
YOU STATISFIED?

COMMISSION POLICY 50%

COMMUNICATION 00%
REPUTATION OF THE COMPANY 40%
PERFORMANCE EVALUATION SYSTEM 40%

Even here, the dealers had given multiple answers

of the reasons that make them satisfied. The dealers are
paid the high commissions in the pricing policy of the
Samay.

SAMAY QUARTZ
Q-11→YOUR SATISFACTION IN CASE OF
PRODUCT, PRICE, PROMOTION, PLACE.

HIGH AVERAGE LOW

PRODUCT 60% 40% -

PRICE 70% 30% -
PROMOTION 50% 40% 10%
PLACE 100% - -

SAMAY QUARTZ
Q-12→ARE YOU SATISFIED WITH THE
CURRENT COMMISSION POLICY OF THE
SAMAY?

YES 60%
NO 40%

The dealers are satisfied with the commission to them

so it can be said that Samay has the strong pricing and
distributors’ loyalty.

SAMAY QUARTZ
Q-13→ARE YOU SATISFIED WITH THE
CURRENT ADVERTISING POLICTY OF THE
SAMAY?

YES 80%
NO 20%

Samay has given the effective support to their

dealers in part ot the advertising of the product and
fulfilled the objective of the advertising.

SAMAY QUARTZ
Q-14→ARE YOU SATISFIED WITH THE SALES
PROMOTION SCHEME OF THE SAMAY?

YES 70%
NO 30%

Samay is giving satisfactory and healthy

promotins schemes to the market as the 70 per cent of
the dealers are in favour of the promotion scheme of
the company and they are getting good response from
the customers.

SAMAY QUARTZ
Q-15→DO YOU THINK THAT SAMAY HAS
ENOUGH RANGE OF THE PRODUCT?

YES 90%
NO 10%

According to above graph, we can analyze, that the

product width is adequate.

SAMAY QUARTZ
 THE FIRM FROM
MY POINT OF VIEW
When I joined BBA I had dream to visit the big company. My
great pleasure that I have taken training at Samay, which is one of the
most reputed firms of India. During my training I have observed
many good characteristics of unit.

 The firm surprising thing for me in this training is that, in

Samay everything is uniform like dress lunch bags
etc.The most surprising thing is that here the same
uniform id for the employee as well as M.D.

 Secondly, the concern has maintained the tradition on

India in case of hospitality. In India guests are considered
as honorable person as God. I found the same philosophy
in this unit. Each & every visitor is welcomed and given
good treatment.

 The main feature of the members of the company is, love

for their native place. The aim of the members is not
limited up to their interest but they want to develop
Morbi.

 Here 95% of the workers are girls & they are mostly from
rural areas nearby Morbi. Samay contributes a lot for
their development and upliftment.

 Cleanliness is the main attraction of this unit. Each &

every person including M.D. take off shoes outside while
entering in the office.

SAMAY QUARTZ
  At the time of starting and ending the work for a day, first
prayer is done by each & every person.

 The motive of the organization is to provide maximum

customers satisfaction. Today they got that position due to
good quality of product at reasonable prices.

Here, I felt that people work together just like members of

family & not like a business institutions.

SWOT ANALYSIS
SAMAY QUARTZ
 “After gaining an entry in the customer home, smart marketers
aim for a space in the customer’s heart too.”

To reach at the consumer’s heart Samay is doing “SWOT

analysis” so that they can add value to the customer’s.

“Feedback is the breakfast of champions.”

SWOT Analysis means the analysis of:-

1. S = Strength
2. W= Weakness
3. O = Opportunity
4. T = Threat

STRENGTH
SAMAY QUARTZ
 I am No. 1 - In Technology
I am superior - In Quality
I am beautiful - In Color Shape

“SAMAY QUARTZ”

Quality:-

“Quality is key to success”, translating it into a reality,

company has concentrated on quality, simultaneously keeping a hawk
eye on cost factor and the result is beautiful models of quartz clock
fine blended with quality & economy.

SEPL is an enormous plant situated on 40 acres of land on

Morbi – Rajkot Highway Equipped with world famous highly
sophisticated machines in all department including moulding
assembling, testing & packaging.

As research & development play a vital role into quality

enhancement, R&D at SEPL is equipped with the state – of – the are
instruments & most modern testing devices, which help not only
meeting the exact quality but also meet the changing requirement of
customer, by producing new & innovative products all the time.

WEAKNESS
SAMAY QUARTZ
 At present the company is offer less no of models of wall
clocks and time pieces as compare to Ajanta. The company has to
face stiff competition with Ajanta & other clock mfg. Companies.

OPPORTUNITY
SAMAY QUARTZ
 “Small opportunity is often the beginning of great enterprises”.

There are so many opportunities, which the company can

capture in near future. It envisages starting production of following
electronics team in near future:

 Telephones
 Wrist Watches
 Calculators
 CDs
 Digital Diary
 Other Electronic Items.

“Don’t sit down & wait for opportunities to come. Get up and
make them!”

THREATS
SAMAY QUARTZ
 In today’s competitive area there is always risk. “More risk,
more glory” is the call of the day.

Some threats are there for Samay. There is a chance of

duplication of the products. Stiff competition can also be a major
threat. But Samay is having broad horizons & vision.

So that anticipate the future well & can know the threats which
can become hurdle in future as the Samay people are having 50 years
experience of clock market with Ajanta group.

Samay can say that :-

“WE ARE NOT AFRAID OF COMPETITION, LET

COMPETITION BE AFRAID OF US”.

SUGGESTIONS
SAMAY QUARTZ
“PERFECTION IS THE RESULT OF VALUED SUGGESTIONS”

In the world of God every individual is striving for perfection.

No one is perfect. But constant endeavor for excellence leads towards
perfection. Samay is a mark of quality & excellent marketing.

However, to become a world leader one should not remain

unaware of self-weakens. The world is changing rapidly especially in
the area of electronics.

The possible suggestions for Samay from me as are under:

 Advertising:-
People are not seeing advertising in newspapers
regularly. So please concentrate on advertising in
newspapers.
 Price & Varity Of Products:-
Samay’s product price is somewhat high & some
modals are similar to Ajanta. It is true that Samay is
of superior quality but price difference may affect
negatively.
 Strategy:-
Company should adopt attractive distributor’s
promotion strategy.

CONCLUSION
SAMAY QUARTZ
 I had a great pleasure in visiting Samay; it is relay a
progressive company. On seeing its production, it is tremendous
development for any new company; from all points of view Samay is
perfect in its work.

Its employees are around 2000 workers and from them most of
are women. So, from social point of view, it increases women
esteems by giving them earnings.

The brand name “Samay” is now becoming household it is

very easy to remember and its product quality cannot forget the name
Samay. It exports its product in 44 countries, so it is helpful to nation
in collecting foreign exchange.

Moreover, clock is production process does not use and

chemical so it has not pollution. The machinery used in the factory is
very technically advanced so burden of laborers can be reduce.

The most important element of Samay is, it has achieved 7

awards in its financial year and has broken the world record of clock
production. It is really a great achievement for a new established
company.

All employees and management works together without any

conflict and with full responsibility. And I give my best wishes to
Smany to archive more and more success and to become world
famous.

BIBILIOGRAPHY

SAMAY QUARTZ
 In preparing this report I have used following books, which are
written by great authors:

Marketing Management
-Philip Kotler

Marketing Management
-J.C. Gandhi & R.K. Agarwal

SAMAY QUARTZ