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MBA IN INTERNATIONAL

LUXURY BRAND MANAGEMENT

CV BOOK 2017
22ND ANNIVERSARY YEAR
2

ESSEC Business School,


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ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Introduction
2017 marks a very special year for us, as we are celebrating the 22nd Anniversary of ESSEC’s MBA in International Luxury Brand
Management.

Launched in 1995 and regarded by some with a certain degree of scepticism because at that time specialized MBA’s just did
not exist, with 17 students in the first class, the numbers have steadily risen over the years with 33 students in this year’s class
graduating in September 2017 and over 650 alumni around the globe.

We are particularly proud that this program, still the only one of its kind, has become a reference in terms of international luxury
brand management both within the educational field and within the luxury industry itself and that over the years we have been
able to fulfil our initial goal to “train the Managers of Tomorrow”, with a number of our alumni now holding key positions in the
industry worldwide.

Every year the program attracts participants from as many as 20 different nationalities with an average of 7 years international
professional experience. This one year program provides an intensive and demanding learning experience in fashion &
accessories, jewellery & watches, fragrances & cosmetics, wines & spirits and retail. Students are exposed to all the major
players in the industry through CEO & HR conferences, site visits, case studies, field projects and mentors thus enabling them to
constitute a huge diversity of expertise and an invaluable network of industry professionals.

The MBA Program also provides ongoing career orientation and support to participants to help them find suitable positions
upon graduation. Individual counselling, seminars on job search techniques, interview simulation exercises, recruitment sessions
and CV Book distribution are some of the ways we assist participants and keep them in contact with job market realities during
their studies.

Please feel free to directly contact those participants whose profile may be of specific interest to you.

The CV Book is also available on www.essec.edu under MBA Luxe.

Anthea Davis
Director of Corporate Relations and Career Development
Tel.: 33 (0) 1 34 43 31 68
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Brief description of the MBA Program


The MBA in International Luxury Brand Management program is a one-year intensive program, delivered in English at the ESSEC
Campus, on the outskirts of Paris.

It is structured to provide maximum exposure to the luxury and prestige goods industry.
In addition to the studies and projects focusing on the sector, participants also gain practical experience and in-depth knowledge
of the industry through Boutique Internships, International Field Trips, and Global Field Projects.

Boutique Internships
The luxury and prestige sector is one where retail is the ultimate battleground. Therefore all MBA participants spend at least 1
week working in a boutique. At the end of the internship, both MBA participants and host companies write an evaluation report.

International Field Trips


Three field trips are organized to major international destinations, which either have an established luxury sector or have an emerging
market in the luxury sector. Through company presentations and site visits, MBA participants are able to better understand these
markets and gain a deeper insight into the company from an international perspective. Field trips this year are to Hong Kong, Dubai
and Milan/Florence.

Global Field Projects


Participants are required to carry out specific consultancy projects for luxury and prestige companies to give them maximum
exposure to real life situations within the industry. The Global Field Project is carried out in teams of 3/4 between May and July. It
concerns a business issue within a company (for example, business plan for a new activity, feasibility study for activity expansion
abroad) and is monitored by an MBA Professor and by a company executive.

MBA Participants’ Profile


Average Age 30 years
Age Range 25-36 years
Average work experience 7 years
Academic background 14% Marketing, 14% Finance/Accounting, 24% Economics/Business,
12% Science/Engineering, 19% Social Sciences, 10% Design, 7% Law
International participants over 92% of students are non-French, representing around 20 countries each year
Class size range around 35/40 participants

Examples of Global Projects


Accessories Analysis of customer service in boutiques
Watches Brand extension into jewelry
Leather Goods An audit of brand image in travel retail
Fashion Brand extension for a women’s fashion brand into the male market
Retail Development and implementation of a merchandising system for retail operations
Cosmetics 1) Developing the male cosmetics market in the USA.
2) The importance of luxury service on the Chinese market
Wines and Spirits Building brand communication
Jewelry Developing and launching male jewelry
Cars Developing a business plan for a luxury car company
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Alumni news
The MBA now has over 650 graduates working in leading positions in over 30 countries around the world.

Whilst the positions our alumni occupy once they have graduated will depend on prior work experience, nationality and personal
competencies, the following gives some examples of career paths before and after the ESSEC MBA in International Luxury Brand
Management.

Work Position Position


Nationality Country Country
Experience Years before MBA after MBA

Project Manager, Business Development Manager,


Brazilian 8 Brazil Hong Kong
ITA Constructions Lancel

Creative Director, Merchandising Executive,


Chinese 5 China China
Reflexasia Stella McCartney

Global Production Travel Retail Area Manager,


Japanese 8 Japan Japan
Controller, Nissan Elizabeth Arden

V.P. Brand Practice, Snr VP Fragrances,


American 11 USA USA
Ketchum Lancôme

Global Product Marketing Marketing Manager,


Indian 8 India India
Manager, Hewlett Packard Remy Cointreau

Office Manager, Buyer/Product Manager


French 4 France France
Dalumni Accessories, Printemps

Lead Category Analyst, Trainee Store Manager,


Canadian 5 Canada China
Canadian Tyre Corp. Louis Vuitton

Sectors of Activity in which


Positions 2016 Graduates Hold
2016 graduates are working
3%
3% Product
Wines & Spirits 3% 3%
Interior Design development Merchandising
31%
Business 6%
6% Development/
Own Start-up Founder
Wholesale
34%
Fragrances
& Cosmetics 9%
12% Retail Operations
Consulting

11%
Consulting
12%
Jewelry
& Watches

20%
Operational
Marketing 17%
Business CRM/Digital Marketing/
30% Social Media
Fashion &
Accessories
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Synergies between the MBA and Industry


Each year the program continues to build an active network with the luxury industry. Companies present on campus, or organise
site visits. They are also involved in Scholarships, Selection Juries, the Mentor Program, Boutique Internships, Case Studies, Field
Projects and Field Trips.
Our sincere thanks to L’OREAL, FIRMENICH, and EDMOND SARAN for providing scholarships last year.
Here is an overview of the companies recently involved in the program.

Current Partners and Contributors include

Audemars Piguet Kering Pernod Ricard Luxury


Armani Hotel Dubaï - Balenciaga - Royal Salute
- Bottega Veneta - Martell
BeThe1
- Gucci - Perrier Jouet
Boodles - Saint Laurent Le Printemps
Burberry L’Oréal Luxe Richemont
Calvin Klein - Biotherm - Cartier
Chalhoub - Giorgio Armani Parfums - Chloé
- Kiehls - Montblanc
Champagne Collet
- Lancôme - Vacheron Constantin
Chanel - Viktor & Rolf - Van Cleef & Arpels
Chanel Parfums - YSL Beauté
S.T. Dupont
Château de Versailles LVMH Group
Salvatore Ferragamo
Christian Louboutin - Acqua di Parma
- Bulgari The Swatch Group
Clarins - Tissot
- Christian Dior Couture
Ermenegildo Zegna - Christian Dior Parfums Tiffany & Co
Estée Lauder Companies - D.F.S. Tod’s Group
- Bobby Brown - Emilio Pucci - Hogan
- Clinique - Fendi - Roger Vivier
- Estée Lauder - Guerlain - Tod’s
- Jo Malone - Guerlain
Valentino
- La Mer - Krug Vins Fins de Champagne
- Mac Cosmetics - Loro Piana Visoanska
- Tom Ford Beauty - Louis Vuitton Yoox Net-a-Porter Group
Firmenich - Moët et Chandon
- Moët Hennessy
Floriane de Saint Pierre
- Sephora
Fondazione Altagamma
Naars Cosmetics
Hermès
Paraffection Group
Jimmy Choo
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Curriculum Vitæ
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Tariqah ADAMS
Tariqah ADAMS

adams.tariqah@gmail.com
adams.tariqah@gmail.com
Nationality: American
Nationality: American
ECTIVE
evelopment or merchandising/buying
CAREER OBJECTIVE in fashion and accessories

AL EXPERIENCE A role in product development or merchandising/buying in fashion and accessories


Christian Louboutin, Paris, France –EXPERIENCE
PROFESSIONAL ESSEC Field Project/Consulting Mission
ƒ Defining a digitalization
2017 plan forChristian
special orders
Louboutin, Paris, France – ESSEC Field Project/Consulting Mission
Hogan Faubourg Saint-Honoré,
(2,5 months) Paris,
ƒ
France –a ESSEC
Defining Retail plan
digitalization Internship
for special orders
ƒ Learnt the fundamental
March 2017 elements of running a luxury shoe store
Hogan Faubourg Saint-Honoré, Paris, France – ESSEC Retail Internship
Linklaters LLP,(1Newweek)York, NY, USAƒ
(International corporate elements
Learnt the fundamental law firm)of running a luxury shoe store
Legal Secretary,2007
Banking Group
- 2016 Linklaters LLP, New York, NY, USA (International corporate law firm)
ƒ Provided support
2014 -to2016
NY marketingLegalandSecretary,
CR partner, three associates
Banking Group and one paralegal
ƒ Managed matter openings and billings
ƒ
with attorneys, risk team,
Provided support to NY marketing and finance teamCRand clientsthree associates and one paralegal
partner,
ƒ Managed client relations, CRM ƒdatabase and meeting and travel arrangements
Managed matter openings and billings with attorneys, risk team, finance team and clients
ƒ Drafted and edited documentation; ƒ
managed
Managedfiles; clienttroubleshot
relations, CRMIT issues
database and meeting and travel arrangements
Examiner, Document Center ƒ Drafted and edited documentation; managed files; troubleshot IT issues
ƒ Copyedited 2007
legal -agreements,
2014 briefs, offering
Examiner, circularsCenter
Document and other corporate documents
Adams Tariqah Renée Co., New York, ƒ
NY, USA (Luxury
Copyedited legal agreements,womenswear fashion
briefs, company)
offering circulars and other corporate documents
Founder and Designer
2011 - 2014 Adams Tariqah Renée Co., New York, NY, USA (Luxury womenswear fashion company)
ƒ Developed innovative patternmakingFounder technique inspired by zero-waste technology
and Designer
ƒ Presented collection to press andƒ buyers at NY Fashion
Developed innovative Week (Fall ‘12) technique inspired by zero-waste technology
patternmaking
ƒ Dressed artists and musicians for ƒ
public events and publicity materials
Presented collection to press and buyers at NY Fashion Week (Fall ‘12)
ƒ Designed and built website; managed
ƒ
all financial
Dressed artistsaspects of business
and musicians operations
for public events and publicity materials
Catherine Malandrino, New York,ƒ NY,Designed USA (Luxury and built website; managed company)
womenswear fashion all financial aspects of business operations
Design Intern (part
2009 time)
- 2011 Catherine Malandrino, New York, NY, USA (Luxury womenswear fashion company)
ƒ Created mock-ups of innovativeDesigndesignIntern
details(part
and sewing
time) and knitting techniques
ƒ Assisted design teams with preparation
ƒ
of technical
Created mock-ups packages
of innovative design details and sewing and knitting techniques
ƒ Helped prepare and execute NYƒ Fashion Week presentations
Assisted design teams with (Fall ‘10, Spring
preparation ‘11, Fall ‘11)
of technical packages
ƒ Assisted at fittings and helped prepare
ƒ
and ship prototypes to factories for corrections
Helped prepare and execute NY Fashion Week presentations (Fall ‘10, Spring ‘11, Fall ‘11)
City Futures, New York, NY, USAƒ (Investigative
Assisted at journalism
fittings andmagazine and think
helped prepare and tank)
ship prototypes to factories for corrections
Administrative Assistant
2005 - 2006 City Futures, New York, NY, USA (Investigative journalism magazine and think tank)
ƒ Supervised interns and IT volunteers; managedAssistant
Administrative internship program
ƒ Assisted in planning of annual benefit
ƒ
gala; updated
Supervised interns website
and ITand monitoredmanaged
volunteers; development work;program
internship
handled day-to-day operations of ƒ
business office
Assisted in planning of annual benefit gala; updated website and monitored development work;
ƒ Pitched and wrote articles; proofreadhandled
magazine, policy reports,
day-to-day operations online news stories
of business office
NOVA in Osaka, Japan; KLL in Izumi-shi,
ƒ
Japan; ESCS in Krakow, Poland
Pitched and wrote articles; proofread magazine, policy reports, online news stories
English Teacher1999 - 2004
NOVA in Osaka, Japan; KLL in Izumi-shi, Japan; ESCS in Krakow, Poland
ƒ Taught conversational English, English
grammar, reading, writing and listening skills
Teacher
ƒ Taught conversational English, grammar, reading, writing and listening skills
ESSEC Business School,
EDUCATION Paris, France
MBA in International
2016 - Luxury
2017 BrandESSEC Management
Business School, Paris, France
Fashion Institute of Technology, New MBA York, NY, USA Luxury Brand Management
in International
Certificate in Draping Techniques
2007 - 2011 (2009); Certificate in Haute Couture (2011)
Fashion Institute of Technology, New York, NY, USA
Cornell University, Ithaca, NY, USA Certificate in Draping Techniques (2009); Certificate in Haute Couture (2011)
Bachelor of Arts1995
in English
- 1999 LiteratureCornell University, Ithaca, NY, USA
AND TECHNOLOGY Bachelor of Arts in English Literature
English: native,LANGUAGES
French: advanced, AND Japanese: beginner
TECHNOLOGY
Microsoft Office, Illustrator,
Languages Photoshop, HTML, InterAction
English: native, CRM, QuickBooks
French: advanced, Japanese: beginner
Computer skills Microsoft Office, Illustrator, Photoshop, HTML, InterAction CRM, QuickBooks
d 14 countries), Iyengar yoga, French literature and film, cooking
INTERESTS
Travel (have visited 14 countries), Iyengar yoga, French literature and film, cooking

1
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Juncal ALMAZAN GIL


Juncal
Juncal ALMAZAN
ALMAZAN GIL
GIL
Address until July 2017
26 rue Petrelle
75009. Paris
FRANCE
juncal.almazan@gmail.com
Tel: + 33 (0) 7 60 57 11 59 juncal.almazan@gmail.com
juncal.almazan@gmail.com
Nationality: Spanish
JECTIVE Date of birth: 23/02/1984 Nationality:
Nationality: Spanish
Spanish
CAREER
CAREER OBJECTIVE
OBJECTIVE
r in retail development or merchandising for a luxury fashion & accessories brand
ToTo pursue
pursue a career
a career in retail
in retail development
development or merchandising
or merchandising for a luxury
for a luxury fashionfashion & accessories
& accessories brand brand
NAL EXPERIENCE
DFS, Paris, France PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
- Essec Field Project/Consulting Mission
ƒ Prioritizing 2017
options
2017 to enhance customer
DFS,
DFS, Paris,experience
Paris,FranceFrance -inEssec
a- Parisian
Essec
Field department
Field store, based
Project/Consulting
Project/Consulting on
MissionMission
comprehensive(2,5 retail
months)
(2,5 environment
months) ƒ ƒ benchmark
Prioritizing
Prioritizing options
options to enhance
to enhance customer
customer experience in a Parisian
experience department
in a Parisian store, based
department store,on
based on
Louis Vuitton, Printemps Haussmann,comprehensiveParis, France -retail
comprehensive ESSEC Retail
environment
retail internship
environment benchmark
benchmark
ƒ Learnt the fundamental
March
March 2017 elements
2017 of
Louis running
LouisVuitton, a different
Vuitton, Printemps kindHaussmann,
Printemps of Haussmann,
store Paris, France
Paris, - ESSEC
France RetailRetail
- ESSEC internship
internship
Céline, Paris, France
(1 (1
week)
week) ƒ ƒ Learnt the fundamental elements of running a
Learnt the fundamental elements of running a different kind of store different kind of store
Sales Associate Flagship
2013 store Avenue
- 2016 Montaigne
Céline, Paris, France
2013 - 2016 Céline, Paris, France
ƒ Provided advise for a multi-culturalSales clientele,
Associate carried
Flagship out store
merchandising,
Avenue inventories, stock
Montaigne
Sales Associate Flagship store Avenue Montaigne
management, mystery shopping,ƒ followed Provided up KPIs,
advise CRM.
for a Over 1.000.000€/year
multi-cultural clientele, incarried out merchandising,
individual sales inventories, stock stock
profit
ƒ Provided advise for a multi-cultural clientele, carried out merchandising, inventories,
management, mystery shopping, followed up KPIs, CRM. Over 1.000.000€/year in individual sales
ƒ Ambassador for Shoes Department: profit management,
trained in-store team mystery on new shopping,
collections, followed up KPIs,
materials, CRM.
fittings and Over 1.000.000€/year in individual
client benefits, improved sales performance, sales profit
participated workshops and
in Department: factory visitsteam
with on
World
ƒ Ambassador for Shoes trained in-store newin-collections, materials, fittings and
store Ambassadors (Paris, London,ƒ Milan, Ambassador
NY and Tokyo)"
client benefits,
for Shoes Department: trained in-store team on new collections, materials, fittings
improved sales performance, participated in workshops and factory visits with World in-
ƒ Involved in World Pilot Projects with andAmbassadors
the
store client benefits,
objective improved
of increasing
(Paris, the shoe
London, sales performance,
sales
Milan, performance
NY participated
and Tokyo)" and in workshops and factory visits with
maximizing the potential of Céline’sƒ
World
shoe in-store
collections Ambassadors (Paris, London, Milan, NY and
Involved in World Pilot Projects with the objective of increasing the shoe sales performance and Tokyo)"
ƒ Assisted in the openings of the Flagship
ƒ Involved
in Avenue
maximizing in
theWorld
Montaigne
potential Pilot Projects
ofand in the with
Céline’s the objective
first store
shoe in Madridof increasing the shoe sales performance and
collections
Commercial Showroom Assistant forƒ Wholesale Assisted clients
maximizingin the openings
the potential of theofFlagship
Céline’sinshoe Avenue Montaigne and in the first store in Madrid
collections
ƒ Presented and2012marketed Assisted
Commercial
- 2013 RTW, leatherƒ andinaccessories
goodsShowroom the openings
Assistant of
forthe
collections Flagship
Wholesale in Avenue
clients
to multi-brand Montaigne
clients during and in the first store in Madrid
2012 -
seasonal sales campaigns 2013 ƒ Commercial Showroom Assistant for Wholesale clients
Presented and marketed RTW, leather goods and accessories collections to multi-brand clients during
ƒ Specialized in the Spanish market,ƒ dealing Presented
seasonal sales
with and marketed
campaigns
budgets RTW, leather
over 120.000€ per client goods and accessories collections to multi-brand clients
per collection
ƒ Advised clients regarding their ƒbudget, merchandising
during
Specialized seasonal and
sales
in the Spanish previous
campaigns
market, orders
dealing with budgets over 120.000€ per client per collection
Steffie Christiaens, Paris, France ƒ ƒ Advised Specialized
clientsinregarding
the Spanish theirmarket,
budget, dealing
merchandising and previous
with budgets orders per client per collection
over 120.000€
(French luxury brand
2011 specialized
- 2012 in RTW,
Steffie
ƒ Leather
Advised
Christiaens,Goods
clients and
Paris, Accessories)
regarding
Francetheir budget, merchandising and previous orders
Production Manager 2011 - 2012 (French
Steffieluxury brand specialized
Christiaens, Paris, France in RTW, Leather Goods and Accessories)
ƒ Responsible for the development of the collections
Production
(French Manager
luxury with the
brand Design and
specialized Commercial
in RTW, Leather teams
Goods and Accessories)
ƒ Launched and followed up production and QCManager
Responsible
ƒ Production with
for suppliers
the development(Belgium, Italy,
of the France, Spain)
collections with the Design and Commercial teams
ƒ Budgeted the purchase of fabrics ƒ (Première
ƒ Launched
Vision).
Responsible Negotiated
and followed
for budget and
up production
the development timelines
ofandtheQC with suppliers
collections with (Belgium,
the DesignItaly,
and France, Spain)teams
Commercial
ƒ Managed price calculations according to production
Budgeted the and and
purchase competitors
of fabrics (Premièreand Vision). Negotiated budget and timelines
ƒ
ƒ Launched followed up production QC with suppliers (Belgium, Italy, France, Spain)
Organised showrooms, order confirmations Managed and prospected
price new clients to production and competitors
thecalculations
purchase ofaccording
ƒ ƒ
ƒ Budgeted fabrics (Première Vision). Negotiated budget and timelines
Responsible for the runway production: castings,
Organised fittings, music,
showrooms, ordervenue and invitations
confirmations
according toand prospected new clients
ƒ ƒ
ƒ Managed price calculations production and competitors
ƒ Responsible for the runway production: castings, fittings, music, venue and invitations
America’s Cup Management, Valencia, ƒ Organised showrooms, order confirmations and prospected new clients
Spain
(Company responsible
2005 - for
2007the organization
America’s
ƒ of the Cup32 ndManagement,
Responsible for the runway
America’s Cup) production:
Valencia, Spain castings, fittings, music, venue and invitations
Communication Department Assistant (Company responsible for the organization of the 32 nd America’s Cup)
2005 - 2007 America’s Cup Management, Valencia, Spain
ƒ Organised visits for sponsors, VIPs Communication
and foreign
(Company responsibleDepartment
visits to the
forAssistant
America’s Cup Port
the organization of the 32 nd America’s Cup)
ƒ Involved in different events, such ƒ asOrganised
Launchingvisits Ceremony,for Pre-Acts
sponsors, VIPsCeremonies
and foreign (Louis
visitsVuitton Cup)
to the America’s Cup Port
Communication Department Assistant
and Closing Ceremony Involved
ƒ
ƒ Organised visits for sponsors, VIPs and foreign visits to the America’s Cup(Louis
in different events, such as Launching Ceremony, Pre-Acts Ceremonies Port Vuitton Cup)
and Closing Ceremony
ƒ Involved in different events, such as Launching Ceremony, Pre-Acts Ceremonies (Louis Vuitton
ESSEC Business EDUCATION
School, Paris, France
Cup) and Closing Ceremony
MBA in International
2016 -Luxury
2017 BrandESSEC Management
Business School, Paris, France
Inside LVMH candidateEDUCATION
/ Women@Dior st
MBA1in Promotion
International candidate
Luxury Brand Management
ELISAVA, Barcelona, 2016 Spain
- 2017 ESSEC
Inside LVMH Business
candidate School, Paris, France
/ Women@Dior 1st Promotion candidate
Master in Fashion Design.
2009 - 2010 MBA
Communication, in International
Production
ELISAVA, Barcelona, Spain and Luxury
Brand Brand
Management Management
Universitat de Valencia, Valencia,Master InsideinLVMH
Spain Fashioncandidate / Women@DiorProduction
Design. Communication, 1st Promotion candidate
and Brand Management
Journalism Degree 2009
2003 - 2010
- 2009 ELISAVA,
Universitat de Barcelona,
Valencia, Valencia, Spain Spain
S AND TECHNOLOGY Master inDegree
Journalism Fashion Design. Communication, Production and Brand Management
2003
Spanish: native, LANGUAGES - 2009 Universitat
AND TECHNOLOGY
English / French: fluent, de Valencia, Valencia, Spain
Italian: basic
Mac and Windows Operating
Languages Systems, Journalism
Microsoft Degree
Office,
Spanish: native, English Lotus Notes, RetailPro,
/ French: fluent, Italian: Wordpress
basic
LANGUAGES
Computer skills AND TECHNOLOGY
Mac and Windows Operating Systems, Microsoft Office, Lotus Notes, RetailPro, Wordpress
Languages
INTERESTS
, architecture, interior Spanish: native,
design, music, photography, English
travelling / French:
and sports fluent,
(ski and Italian: basic
sailing)
Computer skills Mac and Windows Operating Systems, Microsoft Office, Lotus Notes, RetailPro, Wordpress
Art, luxury goods, architecture, interior design, music, photography, travelling and sports (ski and sailing)
INTERESTS
Art, luxury goods, architecture, interior design, music, photography, travelling and sports (ski and sailing)

2
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Luca BALDIN Luca BALDIN


Luca BALDIN

luca.baldin@essec.edu luca.baldin@essec.edu
luca.baldin73@gmail.com luca.baldin73@gmail.com
luca.baldin@essec.edu
Nationality: Italian luca.baldin73@gmail.com
Nationality: Italian
Nationality: Italian
CTIVE CAREER OBJECTIVE
CAREER
nternational luxury To pursue
brand aOBJECTIVE
career inininternational
management luxury brand
a strategic position management
and business in a strategic
development, position
preferably in and business development, preferably in
Tofashion
pursueand
es, watches and jewelry accessories,
a career watches and
in international jewelry
luxury brand management in a strategic position and business development, preferably in
fashion and accessories,
L EXPERIENCEPROFESSIONAL EXPERIENCE watches and jewelry
PROFESSIONAL
2017
rtier Joaillerie International SAS, Paris, EXPERIENCE
Cartier Joaillerie International SAS, Paris, France
France
(2,5 months)
SEC Field Project/Consulting
2017 ESSEC Field Project/Consulting
MissionCartier Joaillerie International SAS, Mission
Paris, France
Carrying out a competition
(2,5 months) benchmark on Carrying
exceptional out a
highcompetition
ESSEC Field Project/Consulting Mission
ƒ jewellery benchmark
and the fineon exceptional
jewellery high jewellery and the fine jewellery segment
segment
ORSCHE Italia, Padova, 2016
2009 –Italy ƒ Carrying out a
PORSCHE Italia, Padova, Italy competition benchmark on exceptional high jewellery and the fine jewellery segment
2009 – 2016
O and Managing Director CFO
of Centro Porsche
PORSCHE and Managing
Padova,
Italia, Porsche Director
Padova, Haus of
Italy Centro Porsche
and Nardò Technical CenterPadova, Porsche Haus and Nardò Technical Center
Developed and managed the overallCFO Developed
business
ƒ in coordination
and Managing and managed
Director the
withofCEO overall
Centro business
andPorsche
other directorsin coordination
Padova, Porsche Haus and with CEONardò
and other directors
Technical Center
Deployed 2018 Strategy and regularly Deployed
ƒ ƒ reported
Developed to the 2018
and board Strategy
meeting
managed and
the regularly
(wholesale,
overall reported to the board with
retail)in coordination
business meeting
CEO(wholesale, retail)
and other directors
Acquired a third company: from dueƒ ƒdiligence Acquired
Deployed to full a third
2018 company:
integration
Strategy in from
andPorsche due
regularly diligence
Group (€50 to
reported tothe
Mio) fullboard
integration
meeting in (wholesale,
Porsche Group (€50 Mio)
retail)
Acted as Managing Director and board Acted of
ƒ ƒ member
Acquired asaItalian
Managing Director
dealership
third company: anddue
Centro
from board member
Porsche
diligence Padova, of Italian
to full Porsche dealership
integration CentroGroup
in Porsche Porsche
(€50Padova,
Mio) Porsche
Haus Milano and NTC (Lecce). Defined ƒ Haus
strategy,
Acted Milano and
sales and retail
as Managing NTC (Lecce).
Directorpolicy, Defined
and campaign
board memberstrategy, sales
and performances and retail policy, campaign
of Italian dealership Centro Porsche Padova, and performances
Porsche
Deployed retail project “Porsche Business ƒ Deployed
Haus Milanoretail
Excellence”, and project
“Porsche “Porsche
Wholesales”,
NTC (Lecce). Business
Defined Excellence”,
“Customer
strategy, experience
sales and“Porsche Wholesales”,
retail policy, campaign “Customer experience
and performances
management” and “Porsche connected ƒ management”
car” Italianand
for the retail
Deployed “Porsche
retail’s
project network
“Porsche connected
Business car” for the Italian
Excellence”, retail’sWholesales”,
“Porsche network “Customer experience
Responsible for cash flow of the company ƒ Responsible
and financialfor
management” cash
services
and flow
“Porsche for of
thethe company
Italian
connected andthe
dealers’
car” for financial
Italian services
network for the Italian dealers’ network
retail’s network
Responsible for finance departmentƒ(team ƒ Responsible
of 20 employees)
Responsible forforcash
finance
flowdepartment
of the company (teamandof 20 employees)
financial services for the Italian dealers’ network
UROPEAN COMMISSION, 2008 – 2009 Bruxelles,
ƒ Responsible
EUROPEAN for finance
Belgium COMMISSION, Bruxelles, Belgium department (team of 20 employees)
rmanent official, DG2008Regio
– 2009 Permanent official,
EUROPEAN COMMISSION, DG Regio Bruxelles, Belgium
Responsible for preparing the European Permanent
ƒ Responsible
Commission’s
official, DG for preparing
position
Regio the European
on projects Commission’s
co-financed position on projects co-financed with structural
with structural
funds (ERDF, ESF) in Germany, Poland, ƒ funds (ERDF,
Hungary,
Responsible for ESF)
Romania, in Germany,
Bulgaria
preparing the EuropeanPoland, Hungary, Romania,
Commission’s positionBulgaria
on projects co-financed with structural
Focused on the social and economic analysis
ƒ Focused
funds theon
of(ERDF, the social
implemented
ESF) and economic
projects
in Germany, (e.g.analysis
Poland, programs ofin
Hungary, thethe
implemented
field ofBulgaria
Romania, projects (e.g. programs in the field of
job creation, social housing and education,
ƒ job creation,
equal on
Focused social
opportunities,
the social and housing
regional and
economic education,
development) equal opportunities, regional
analysis of the implemented projects (e.g. development)
programs in the field of
PMG, Bolzano/Frankfurt,1998 – 2008
Italy/Germany job creation,
KPMG, social housingItaly/Germany
Bolzano/Frankfurt, and education, equal opportunities, regional development)
nior Manager and 1998 Consultant Seniorservices/
– 2008in transaction
KPMG, Manager and Consultant
audit
Bolzano/Frankfurt, in transaction services/ audit
Italy/Germany
Provided transaction services (vendor ƒ dueProvided
Senior Managertransaction
diligence, M&A,
and services
IAS/IFRS
Consultant (vendor dueetc..).
in conversion,
transaction diligence,
services/ Main M&A, IAS/IFRS conversion, etc..). Main
audit
operations followed: Armani Group,ƒ Hugo operations
Boss, Piombo,
Provided followed:
transaction services (vendor due diligence, M&A, Marzotto)
Armani
Marzotto) Group, Hugo Boss, Piombo, IAS/IFRS conversion, etc..). Main
Assisted IPO process for industrial companies
ƒ Assisted
(Friel
operations IPO Greenprocess
followed: Power,for industrial
Armani Group, companies
Valentino Fashion
Hugo (Friel
Group)
Boss, Piombo, Green Power, Valentino Fashion Group)
Marzotto)
Audited industrial and commercial companies
ƒ ƒ Audited
Assisted industrial
in automotive,
IPO processand forcommercial
consumer market,
industrial companies
real estate
companies in company,
(Friel automotive,
Green Power, consumer market,
Valentino real estate
Fashion Group)company,
healthcare sector (BMW, Armani, Marzotto,
ƒ healthcare
AuditedValentino sector
industrial (BMW,
Fashion Armani, Marzotto, Valentino Fashion Group etc..)
Group etc..)companies in automotive, consumer market, real estate company,
and commercial
Responsible
Responsible for Bolzano Office (teamƒ ofhealthcare
10-12 employees)
sector for (BMW,
BolzanoArmani,
Office (team of 10-12
Marzotto, employees)
Valentino Fashion Group etc..)
EDUCATION ƒ Responsible for Bolzano Office (team of 10-12 employees)
SEC Business School, 2016Paris,
EDUCATION– 2017France -ESSEC
MBA inBusiness
International School, Paris,
Luxury France
Brand - MBA in International Luxury Brand Management:
Management:
se studies include:2016 – 2017 Case studies include:
ESSEC Business School, Paris, France - MBA in International Luxury Brand Management:
Brand DNA and identity: Gucci, Chopard,Case
ƒ Brand
Porsche,
studies DNA
include: and identity:
Christian Dior, Gucci,
Bvlgari,Chopard, Porsche, Christian Dior, Bvlgari, Cartier, Piaget
Cartier, Piaget
International strategic marketing: Laƒ ƒMartina,International
Brand Tiffany,
DNA and strategic
Cartier, marketing:
Rolex,
identity: Gucci, Saint La Martina,
Laurent,
Chopard, Tiffany,
Hermes
Porsche, Cartier,
Christian Rolex,
Dior, SaintCartier,
Bvlgari, Laurent, Hermes
Piaget
Brand extension: Versailles project,ƒ Louis
ƒ Brand extension:
Vuitton, Loro
International Versailles
Piana,marketing:
strategic project,
Giorgio Armani, Louis Vuitton,
Ferragamo
La Martina, Loro Piana, Giorgio Armani,
Tiffany, Cartier, Rolex, Saint Laurent, HermesFerragamo
iversity of Ferrara2016 – 2019
and University of BrandPhD
ƒ University
Parma, extension:
of Ferrara
in Business Versailles
andstudies,project,
University ItalyLouis Vuitton,
of Parma, PhDLoro Piana, Giorgio
in Business studies,Armani,
Italy Ferragamo
search area: intellectual
2016 –capital Research
2019 as strategic growth
University area:
ofand intellectual
Ferrarainnovation capital as strategic
and University of Parma, growthPhDand innovation
in Business studies, Italy
1998 –Certified
lian Ministry of Justice, Research
2002 Chartered area: intellectual
ItalianAccountant,
Ministry Italy capital
of Justice, as strategic
Certified Charteredgrowth and innovation
Accountant, Italy
1998
iversity of Trento, 1992 – 2002
– 1998
Trento, Italian Ministry
University
Italy, Master of
degree inofinternational Justice,
Trento, Trento, Certified
Italy,
business Chartered Accountant, Italy
Master degree in international business studies.
studies.
asmus: University of Wien
1992 Erasmus: University
(Austria) University
– 1998 of Trento, of Wien (Austria)
Trento, Italy, Master degree in international business studies.
ND TECHNOLOGY LANGUAGESErasmus: University of Wien (Austria)
AND TECHNOLOGY
lian: mother tongue, Languages
LANGUAGES
English/German:AND Italian: mother
fluent,TECHNOLOGY
French: advanced tongue, English/German: fluent, French: advanced (B2 – Alliance française)
(B2 – Alliance française)
Computer
crosoft tool (word,Languages
excel, skills Italian:
powerpoint, Microsoft
outlook), tooltongue,
Apple,
mother (word, excel, powerpoint,fluent,
SAP English/German: outlook),
French:Apple, SAP (B2 – Alliance française)
advanced
Computer
INTERESTS skills Microsoft tool (word, excel, powerpoint, outlook), Apple, SAP
INTERESTS
Travelling,
y goods, wine lifestyle, arts, luxury volunteering
skiing, exhibitions, goods, wine lifestyle, skiing,
for charities exhibitions,
(SOS volunteering
Villaggi dei for charities (SOS Villaggi dei Bambini Onlus,
Bambini Onlus,
mber (Rovigo Club) UNICEF), Rotary
since 2012arts,
Travelling, member
andluxury (Rovigo
guest goods,
of Rotary Club)
Paris
wine since 2012 and guest of Rotary Paris
lifestyle, skiing, exhibitions, volunteering for charities (SOS Villaggi dei Bambini Onlus,
UNICEF), Rotary member (Rovigo Club) since 2012 and guest of Rotary Paris

3
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Thierry CAZEMAGE-PICOT
Thierry
Thierry CAZEMAGE-PICOT
CAZEMAGE-PICOT

thierrycazemage@yahoo.fr
thierrycazemage@yahoo.fr
thierrycazemage@yahoo.fr
Nationality: French
ECTIVE Nationality:
Nationality: French
French
CAREER
arketing/Communication
CAREER OBJECTIVE
or Business Development role in fashion/accessories, watches/jewellery
OBJECTIVE
AL EXPERIENCE An
An international
international Marketing/Communication
Marketing/Communication oror Business
Business Development
Development role
role in
in fashion/accessories,
fashion/accessories, watches/jewellery
watches/jewellery
Audemars Piguet, PROFESSIONAL EXPERIENCE
Le Brassus, Switzerland
PROFESSIONAL – ESSEC Field Project/Consulting Mission
EXPERIENCE
Developing new business model specifics
Audemars in relationLetoBrassus,
financial services
2017 Audemars Piguet, Piguet, Le Brassus, Switzerland
Switzerland – – ESSEC
ESSEC FieldField Project/Consulting
Project/Consulting Mission
ƒ
2017 Mission
Chanel, Printemps (2,5Haussmann,
months) Paris, France
Developing – ESSEC Retail Management Internship
(2,5 months) ƒ
ƒ Developing new business model specifics in relation to financial services
new business model specifics in relation to financial services
Learnt the fundamental elementsChanel,
of running a store and assisted international clientsESSEC Retail Management Internship
March
March 2017 Chanel, Printemps
Printemps Haussmann,
Haussmann, Paris, Paris, France
France –
ƒ
2017 – ESSEC Retail Management Internship
Société Générale,(1Paris, France
(1 week)
week) ƒ
ƒ
Learnt
Learnt thethe fundamental
fundamental elements
elements of of running
running aa store
store and
and assisted
assisted international
international clients
clients
International Communication
2007 & Coordination ManagerParis, France
2007 -- 2016
2016 Société Générale,
Société Générale, Paris, France
Carried out global communication for the Business Line and animated
International Group entities
2012
2012 -- 2016 International Communication
Communication & & Coordination
Coordination Manager
ƒ
2016 Manager
Developed a global offer and promoted current
Carried offers
Carried out global communication for
out global communication for the
the Business
Business Line Line and
and animated
animated Group
Group entities
ƒ ƒ
ƒ entities
ƒ Carried out satisfaction surveys ƒand Developed
settlement action
a global plans
offer and promoted current offers
ƒ Developed a global offer and promoted current offers
Designed and wrote online Newsletters, externalsatisfaction
Carried communication & sales materials
Carried outout satisfaction surveys
surveys andand settlement
settlement action
action plans
ƒ ƒ
ƒ plans
Organized international client seminars up
Designed to 70 participants (Tunis, Prague, Budapest, Paris…)
Designed and wrote online Newsletters, external communication
and wrote online Newsletters, external communication & & sales
sales materials
ƒ ƒ
ƒ materials
Events Project Manager Organized
ƒ
ƒ Organized international client seminars up to 70 participants (Tunis, Prague,
international client seminars up to 70 participants (Tunis, Prague, Budapest,
Budapest, Paris…)
Paris…)
ƒ Managed the2011
induction
- 2012seminar Events
for high-potential
Project international executives
Manager
2011 - 2012 Events Project Manager
Supervised local induction eventsƒ roll-out
Managed in the 38 subsidiaries
Managed the the induction
induction seminar
seminar forfor high-potential
high-potential international
international executives
ƒ
ƒ executives
Managed the 2011 & 2012 Parisian event : 1,5 days,
Supervised 200 participants, 32 countries, 402K€
Supervised local induction events roll-out in the 38 subsidiaries
local induction events roll-out in the 38
ƒ ƒ
ƒ subsidiaries
Internal Communication Officer in Sales & Marketing2011 & 2012 Parisian event : 1,5 days, 200 participants, 32 countries, 402K€
Managed
ƒ
ƒ Managed the the 2011 & 2012 Parisian event : 1,5 days, 200 participants, 32 countries, 402K€
Realized and2007
rolled-out communication
Internal tools for the French Network
- 2011 Internal Communication
Communication Officer Officer inin Sales
Sales & & Marketing
ƒ
2007 - 2011 Marketing
ƒ Negotiated with the different players (products
Realized and& market
rolled-outteams, subsidiaries,tools
communication suppliers…)
for the French Network
ƒ
ƒ Realized and st rolled-out communication tools for the French Network
ALD Automotive, Clichy-la-Garenne, France
Negotiated (1 car leasing company in Europe)
ƒ
ƒ Negotiated with the different players (productsst&
with the different players (products & market
market teams,
teams, subsidiaries,
subsidiaries, suppliers…)
suppliers…)
Senior Product Manager
2002 - in Marketing
2007 ALD Management
Automotive, Clichy-la-Garenne, France (1 st car leasing company in Europe)
2002 - 2007 ALD Automotive, Clichy-la-Garenne, France (1 car leasing company in Europe)
Launched products and new activities
Senior
2004
2004 -- 2007 Senior Product
Product Manager
Manager in in Marketing
Marketing Management
ƒ
2007 Management
Elaborated materials (sales pitches, sales points, presentations,
Launched information sheets, leaflets…)
Launched products
products and and new
new activities
ƒ ƒ
ƒ activities
Responsible for a customer loyalty club and internal & external
Elaborated communication plans
Elaborated materials
materials (sales
(sales pitches,
pitches, sales
sales points,
points, presentations,
presentations, information
information sheets,
sheets, leaflets…)
ƒ ƒ
ƒ leaflets…)
Training Product Developer and Team Leader
Responsible
ƒ
ƒ Responsible for a customer loyalty club and internal & external communication plans
for a customer loyalty club and internal & external communication plans
Conceived and animated internal training actions &
Training integrations Team Leader
2003
2003 -- 2004 Training Product
Product Developer
Developer and
ƒ
2004 and Team Leader
Product Manager Conceived
ƒ
ƒ Conceived and and animated
animated internal
internal training
training actions
actions & & integrations
integrations
ƒ Promoted ALD 2002Automotive
- 2003 product
Product promotion
Manager at local / regional level and trained sales
2002 - 2003 Product Manager
Liaised with banking network and telephone
Promoted sales team (Operational Marketing actions)
Promoted ALD ALD Automotive
Automotive product
product promotion
promotion at at local
local // regional
regional level
level and
and trained
trained sales
ƒ ƒ
ƒ sales
LOC-ACTION, Versailles, Franceƒ (LEASE PLAN
Liaised with ABN
with banking AMRO
banking network GROUP
network and - Car
and telephone leasing
salescompany)
telephone sales team (Operational
(Operational Marketing
Marketing actions)
actions)
ƒ Liaised team
Regional Manager LOC-ACTION,
2000
2000 -- 2002
2002 LOC-ACTION, Versailles, Versailles, France
France (LEASE
(LEASE PLAN PLAN ABN ABN AMRO
AMRO GROUPGROUP -- CarCar leasing
leasing company)
company)
Baccarat, Paris, France, Regional Manager
Regional Manager
Product Manager1998 Assistant Baccarat,
1998 Baccarat, Paris,Paris, France,
France,
(8 months)
(8 months) Product
Product Manager Assistant
Manager Assistant
ESSEC BusinessEDUCATION
School, Paris, France
EDUCATION
MBA in International Luxury BrandESSEC
Management
2016
2016 -- 2017
2017 ESSEC Business
Business School,
School, Paris,
Paris, France
France
ƒ Selected for INSIDE LVMH event:MBA spent
in 1 day with
International LVMH
Luxury Group
Brand Management
MBA in International Luxury Brand Management
Case studies include: Burberry (retail strategy),
Selected Aston Martin (collaborations), Tiffany & Co.
Selected for INSIDE LVMH event: spent
for INSIDE LVMH event: spent 1 1 day
day with
with LVMH
LVMH Group
ƒ ƒ
ƒ Group
(e-commerce), Mauboussin (international
Case developments) and Gucci (internal management)
ƒ
ƒ Case studies include: Burberry (retail strategy), Aston Martin
studies include: Burberry (retail strategy), Aston Martin (collaborations),
(collaborations), Tiffany
Tiffany &
& Co.
Co.
University of Paris 1 Panthéon-Sorbonne, Paris, France
(e-commerce), Mauboussin (international
(international developments)
developments) and
and Gucci
Gucci (internal
(internal management)
management)
(e-commerce), Mauboussin
Master 2 of Marketing
1998 ManagementUniversity
with honors Paris 1 Panthéon-Sorbonne, Paris, France
1998 University of of Paris 1 Panthéon-Sorbonne, Paris, France
Master
Master 22 ofof Marketing
Marketing Management
Management withwith honors
honors
AND TECHNOLOGY
French: mother tongue, English: fluent, Italian:
LANGUAGES basic
LANGUAGES AND
Proficient in Microsoft
AND TECHNOLOGY
TECHNOLOGY
Office, AreYouNet (satisfaction surveys, invitations)
Languages
Languages French:
French: mother
mother tongue,
tongue, English:
English: fluent,
fluent, Italian:
Italian: basic
basic
Computer skills
Computer skills Proficient
Proficient in Microsoft Office, AreYouNet (satisfaction
in Microsoft Office, AreYouNet (satisfaction surveys,
surveys, invitations)
invitations)
INTERESTS
on), fitness, horseINTERESTS
riding (7 years), old cars and modernist art enthusiast, voluntary work in 3 charities,
d symphony orchestra (2 years), interior designer
Skiing and perspective course (1 cars
year)
Skiing (Competition),
(Competition), fitness,
fitness, horse
horse riding
riding (7
(7 years),
years), old
old cars and
and modernist
modernist art
art enthusiast,
enthusiast, voluntary
voluntary work
work in
in 33 charities,
charities,
tenor in a choir and symphony orchestra (2 years), interior designer and perspective course (1
tenor in a choir and symphony orchestra (2 years), interior designer and perspective course (1 year)year)

4
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Sherry (Hsiao-Ying) CHEN
Sherry (Hsiao-Ying) CHEN

Hsiaoying0518@gmail.com
Hsiaoying0518@gmail.com
Nationality: Taiwanese
ECTIVE Nationality: Taiwanese
position in international
CAREER marketing or product development in fragrances and cosmetics
OBJECTIVE
AL EXPERIENCE
A Brand Manager position in international marketing or product development in fragrances and cosmetics
Viktor & Rolf /L'Oréal Luxe, Paris - EXPERIENCE
PROFESSIONAL ESSEC Field Project / Consulting Mission
ƒ Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix
2017 Viktor & Rolf /L'Oréal Luxe, Paris - ESSEC Field Project / Consulting Mission
and 360° plan
(2,5 months) ƒ Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix
Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship
and 360° plan
ƒ Learnt the fundamental elements of running a store
March 2017 Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship
Chanel, Taipei City, Taiwan - Product Manager, Fashion and Beauty Division
(1 week) ƒ Learnt the fundamental elements of running a store
ƒ Constructed Chanel skincare marketing strategy and new initiative plan
2014 - 2016 Chanel, Taipei City, Taiwan - Product Manager, Fashion and Beauty Division
ƒ Forecasted new product launches and adapted concept to local market
ƒ Constructed Chanel skincare marketing strategy and new initiative plan
ƒ Collaborated with CRM team and trade team to create VIP events concept to combine luxury
ƒ Forecasted new product launches and adapted concept to local market
customer experience and brand experience
ƒ Collaborated with CRM team and trade team to create VIP events concept to combine luxury
ƒ Led media strategy and annual planning for different touch points to fit brand’s direction
customer experience and brand experience
ƒ Managed total skincare budget of US$4.4M and controlled annual spending
ƒ Led media strategy and annual planning for different touch points to fit brand’s direction
ƒ Participated in skincare product development process with global team.
ƒ Managed total skincare budget of US$4.4M and controlled annual spending
Procter & Gamble, Hong Kong & Taiwan
ƒ Participated in skincare product development process with global team.
Senior Brand Manager, Laundry, Hong Kong & Taiwan
2005 - 2014 Procter & Gamble, Hong Kong & Taiwan
ƒ Launched a new Japanese laundry brand (Ariel) in TW, involved in product concept
2013 - 2014 Senior Brand Manager, Laundry, Hong Kong & Taiwan
development to retail execution and Japan supply chain collaboration, achieved sales target
ƒ Launched a new Japanese laundry brand (Ariel) in TW, involved in product concept
US$2.5M in year 1.
development to retail execution and Japan supply chain collaboration, achieved sales target
ƒ Responsible for HK and TW laundry P&L and annual business budget and planning
US$2.5M in year 1.
Senior Brand Manager, Head & Shoulders, Hong Kong & Taiwan
ƒ Responsible for HK and TW laundry P&L and annual business budget and planning
ƒ Handled HK and TW annual media strategy and planning for US$10M media budget.
2012 - 2013 Senior Brand Manager, Head & Shoulders, Hong Kong & Taiwan
ƒ Led multi-functional team with 18 people to deliver local business execution excellence
ƒ Handled HK and TW annual media strategy and planning for US$10M media budget.
ƒ Launched Head and Shoulder Men’s line in HK and TW and over delivered share target in HK
ƒ Led multi-functional team with 18 people to deliver local business execution excellence
and TW at 2.5%/3% vs. target 2%.
ƒ Launched Head and Shoulder Men’s line in HK and TW and over delivered share target in HK
Trade Marketing Manager, SK-II, Taiwan
and TW at 2.5%/3% vs. target 2%.
ƒ Conducted 3 year business plan and budget for SK-II in terms of CRM, in-store events,
2008 - 2012 Trade Marketing Manager, SK-II, Taiwan
customized promotion plan, SK-II men’s line, and SK-II makeup line
ƒ Conducted 3 year business plan and budget for SK-II in terms of CRM, in-store events,
ƒ Developed trade differentiation plan for department stores and travel retail
customized promotion plan, SK-II men’s line, and SK-II makeup line
ƒ Set up TW travel retail business model and grew travel retail business +72% vs. LY
ƒ Developed trade differentiation plan for department stores and travel retail
ƒ Created CRM program to recruit new user & achieved 15% growth as the result
ƒ Set up TW travel retail business model and grew travel retail business +72% vs. LY
ƒ Collaborated with training and marketing team for new product forecasting and training
ƒ Created CRM program to recruit new user & achieved 15% growth as the result
ƒ Led Taiwan SK-II counter construction process and visual merchandising execution.
ƒ Collaborated with training and marketing team for new product forecasting and training
ƒ Enhanced brand DNA and customer experience on counter via setting up new visual
ƒ Led Taiwan SK-II counter construction process and visual merchandising execution.
merchandising principle.
ƒ Enhanced brand DNA and customer experience on counter via setting up new visual
Key Account Manager, SK-II, Taiwan
merchandising principle.
ƒ Led a 17 beauty advisor retail team and handled US$4M sales in TW biggest department store to
2006 - 2008 Key Account Manager, SK-II, Taiwan
deliver annual sales target
ƒ Led a 17 beauty advisor retail team and handled US$4M sales in TW biggest department store to
ƒ Dealt with beauty advisor’s career planning and annual performance evaluation
deliver annual sales target
ƒ Innovated a store-based CRM and service driven plan to gain customers’ loyalty.
ƒ Dealt with beauty advisor’s career planning and annual performance evaluation
Account Manager, Consumer Goods,ƒ South Taiwana store-based CRM and service driven plan to gain customers’ loyalty.
Innovated
ƒ Managed 15 stores for Procter & Gamble brands among hyper stores and personal stores
2005 - 2006 Account Manager, Consumer Goods, South Taiwan
ƒ Managed 15 stores for Procter & Gamble brands among hyper stores and personal stores
ESSEC Business School, Paris, France
EDUCATION
MBA in International Luxury Brand Management
2016 - 2017 ESSEC Business School, Paris, France
AND TECHNOLOGY MBA in International Luxury Brand Management
Mandarin: native; English: fluent, French: basic
LANGUAGES AND TECHNOLOGY
Languages Mandarin: native; English: fluent, French: basic
arts, and travel INTERESTS
Movies, literature, arts, and travel

5
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Keunhye “Kay” CHOI


Keunhye
Keunhye
Keunhye “Kay”
“Kay”
“Kay”CHOICHOI
CHOI
Address until Sept 2017
18, rue de l’Exposition
75007 Paris
FRANCE
keunhye.choi@essec.edu
Tel: + 33 (0)6 95 56 55 62 keunhye.choi@essec.edu
keunhye.choi@essec.edu
keunhye.choi@essec.edu
Nationality: Korean
Date of birth : 25/06/1986 Nationality:
Nationality:
Nationality:KoreanKorean
Korean
BJECTIVE
CAREER
CAREER
areer in an operational CAREER OBJECTIVE
OBJECTIVE
OBJECTIVE
marketing or e-commerce in fragrances & cosmetics or fashion & accessories in
e. To pursue
ToTopursue
pursue a career
a acareer
career ininananinoperational
an operational
operational marketingmarketing
marketing in fragrancesinin
orore-commerce
e-commerce &fragrances
cosmetics
fragrances& or&cosmetics
fashion
cosmetics& or
accessories
fashion&in
orfashion Asia or Europe.
&accessories
accessories inin
NAL EXPERIENCE Asia
AsiaorPROFESSIONAL
orEurope.
Europe. EXPERIENCE
Christian DiorPROFESSIONAL
PROFESSIONAL
Couture, Paris,EXPERIENCE
EXPERIENCE
France - ESSEC Field Project/Consulting Mission
2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission
ƒ Developing
2017
2017a new service concept
Christian
Christian forDiorthe
Diorfuture
Couture, of luxury
Couture, Paris,
Paris,shopping
France
France at -Dior
- ESSEC
ESSEC Field
Field Project/Consulting
Project/Consulting Mission
Mission
(2,5 months) ƒ Developing a new service concept for the future of luxury shopping at Dior
Sisley, Paris, France
(2,5
(2,5months)- ESSEC ƒRetail
months) internshipa anew
ƒ Developing
Developing new service
service concept
concept for
for thethefuture
future ofof
luxury
luxury shopping
shopping atat
Dior
Dior
March 2017 Sisley, Paris, France - ESSEC Retail internship
Learnt the fundamental
March
March elements
Sisley,
Sisley,ofParis,
running
Paris, Francea store
France - ESSEC
- ESSECRetail Retail internship
internship
(12017
2017
ƒ
week) ƒ Learnt the fundamental elements of running a store
Banco De Oro (BDO),
(1(1week)
week) Manila, Philippines
ƒ ƒ Learnt
Learnt thethe fundamental
fundamental elements
elements of ofrunning
runninga astore store
2015 - 2016 Banco De Oro (BDO), Manila, Philippines
(Largest bank in the
2015
2015 - Philippines
- 2016
2016 with
Banco
Banco NetDe De income
OroOro of USD
(BDO),
(BDO), 517M)Philippines
Manila,
Manila, Philippines
(Largest bank in the Philippines with Net income of USD 517M)
Adviser (Relationship Manager)(Largest -(Largest
Korean bankAccounts
bank in inthethePhilippines
Philippines with
withNet Net income
income ofofUSDUSD517M)517M)
Adviser (Relationship Manager) - Korean Accounts
ƒ Managed a portfolio of 50 corporations
Adviser
Adviser(Relationshipand maintained
(Relationship Manager)
Manager)a retention
- Korean
- Korean rate of 90% as a result of
Accounts
Accounts
ƒ Managed a portfolio of 50 corporations and maintained a retention rate of 90% as a result of
increased relationship building ƒ ƒ andManaged improved
Managed customer
a aportfolio
portfolio satisfaction
ofof5050corporations
corporations andand maintained
maintained a aretention
retention rate
rateofof90%
90%asasa aresult
resultofof
increased relationship building and improved customer satisfaction
ƒ Expanded Korean accounts portfolio increased
increasedby 60% with newbuilding
relationship
relationship business
building anddevelopment
and improved
improved customer
customer satisfaction
satisfaction
ƒ Expanded Korean accounts portfolio by 60% with new business development
ƒ Professionally represented the ƒ ƒ bank
Expanded in formal
Expanded Korean business
Korean accountsgatherings
accounts portfolio
portfoliosuch byby as
60%Chamber
60% with
withnew of business
new business development
development
ƒ Professionally represented the bank in formal business gatherings such as Chamber of
Commerce and industry association meetings represented
ƒ ƒ Professionally
Professionally represented the
thebank
bank in in
formal
formal business
business gatherings
gatherings such
suchasasChamber
Chamberofof
Commerce and industry association meetings
Lafarge, Manila, Philippines Commerce
Commerce andand industry
industry association
association meetings
meetings
2012 – 2015 Lafarge, Manila, Philippines
Key Account2012Manager
2012–2014
–2015
2015
– 2015 Lafarge,
Lafarge,
KeyManila,Manila,Philippines
Account Philippines
Manager
Key Account2014Officer
2014–2012
–2015
2015 KeyKey Account
Account Manager
Manager
– 2014 Key Account Officer
ƒ Gathered and–analyzed
2012
2012 2014 market
–2014 KeyKeyintelligence
Account
AccountOfficer for opportunities relevant to Korean construction
Officer
ƒ Gathered and analyzed market intelligence for opportunities relevant to Korean construction
firms through regular monitoring of
ƒ ƒ Gathered current
Gathered and events
and analyzed
analyzed market
market intelligence
intelligence forforopportunities
opportunities relevant
relevanttotoKorean
Koreanconstruction
construction
firms through regular monitoring of current events
ƒ Spearheaded Philippine Infrastructure firms
firms Forum
through
through in coordination
regular
regular monitoring
monitoringwithoftheof Embassy
current
current eventsof Republic of
events
ƒ Spearheaded Philippine Infrastructure Forum in coordination with the Embassy of Republic of
Korea, which was attendedƒby ƒ senior
Spearheadedexecutives
Spearheaded of Korean construction firmsinand Secretary/ with
Korea, Philippine
Philippine
which was Infrastructure
Infrastructure
attended Forum
by senior Forum incoordination
coordination
executives of Korean withthe
theEmbassy
Embassy
construction ofofRepublic
firms Republic ofof
and Secretary/
Minister of Department of Public Works
Korea,
Korea, and Highways
which
which was was attended
attended byby senior
senior executives
executives ofof Korean
Korean construction
construction firms
firms andand Secretary/
Secretary/
Minister of Department of Public Works and Highways
Led and managed the process ofMinister initial
Minister contact, query response, internal coordination and tender
Ledofof Department
Department
managed of ofPublic
Public Works
Works andandHighways
Highways
ƒ
ƒ and the process of initial contact, query response, internal coordination and tender
strategy for Korean construction ƒ ƒ Led firms
Ledand and managed
managed thethe process
process of ofinitial
initial contact,
contact, query
query response,
response,internal
internalcoordination
coordinationand andtender
tender
strategy for Korean construction firms
ƒ Established and developed commercial strategy
strategy relationships
for
for Korean
Korean with Koreanfirms
construction
construction key
firms accounts
ƒ Established and developed commercial relationships with Korean key accounts
Authored an updated version ƒ ƒ ofEstablished
company
Established introduction
and andandeveloped
developedpresentation usedrelationships
for initial customer
updated commercial
commercial relationships with
withKorean
Korean key
keyaccounts
accounts
ƒ
ƒ Authored version of company introduction presentation used for initial customer
contact ƒ ƒ Authored
Authored an an updated
updated version
version of ofcompany
company introduction
introduction presentation
presentation used
used for
forinitial
initialcustomer
customer
contact
Thomson Reuters, Manila, Philippines contact
contact
2011 – 2012 Thomson Reuters, Manila, Philippines
Analyst 2011
2011– –2012
2012 Thomson
Thomson Reuters,
Reuters,Manila, Manila,Philippines
Philippines
Analyst
ƒ Coordinated capture of clients’ Analyst
Analyst
webcasts
ƒ Coordinated capture of clients’ webcasts
ƒ Updated the team’s integrated ƒ ƒ call capture manual
Coordinated
Coordinated capture
capture ofofclients’
clients’ webcasts
webcasts
ƒ Updated the team’s integrated call capture manual
ƒ Administered the department’s document
ƒ ƒ Updated
Updated sharing
the
the team’s
team’s system for local
integrated
integrated call
call teams
capture
capture and international
manual
manual
ƒ Administered the department’s document sharing system for local teams and international
counterparts ƒ ƒ Administered
Administered thethe department’s
department’s document
document sharing
sharing system
systemfor forlocal
localteams
teamsand andinternational
international
counterparts
N counterparts
counterparts
EDUCATION
ESSEC Business School, Paris, France
EDUCATION
EDUCATION
2016 - 2017 ESSEC Business School, Paris, France
MBA in International
2016
2016- 2017 Luxury Brand
- 2017 ESSEC
ESSEC Management
Business
Business School,
School,Paris, Paris, France
France
MBA in International Luxury Brand Management
Case studies/ projects include: Kiehl’sMBAMBACase Critical
in–inInternational
Internationalanalysis on its online presence; Château de
studies/ projects include: Management
Luxury
Luxury Brand
Brand Management
Kiehl’s – analysis on its online presence; Château de Versailles –
Versailles – creating a high-end,Case bespoke
Casestudies/ customer
studies/ projects
projects experience
include:
include: both online and offline;
Critical
–Critical analysis
analysis Fairmont
ononitsitsonline
online presence;
presence; Château
Château
creating a high-end, bespoke customer Kiehl’s
Kiehl’s – experience; Fairmont Hotel – measuring andde de
improving
Hotel – measuring and improving customer
Versailles
Versailles – –satisfaction
creating
creating a a through CRM
high-end,
high-end, bespoke
bespoke customer
customer experience
experience both
both online
online and
and offline;
offline; Fairmont
Fairmont
customer satisfaction
University of the Philippines –Hotel Diliman, Quezonand City, Philippines
2006 - 2011 Hotel–University –measuring
measuring of theandimproving
improving
Philippines customer
customer
– Diliman, satisfaction
satisfaction
Quezonthroughthrough
City, CRM
CRM
Philippines
BA Political2006
Science
2006- 2011
- 2011 University
University of ofthethe Philippines
Philippines – –Diliman,
Diliman, Quezon
Quezon City,
City,Philippines
Philippines
BA Political Science
International School Manila (ISM), BA Manila,
BAPolitical
Political Philippines
Science
Science
2005 International School Manila (ISM), Manila, Philippines
International2005
Baccalaureate
2005 (IB) Diploma
International
International School
School Manila
Manila(ISM), (ISM),
International Baccalaureate (IB)Manila,
Manila,Philippines
Diploma Philippines
ES AND TECHNOLOGY International
International Baccalaureate
Baccalaureate (IB)
(IB) Diploma
Diploma
LANGUAGES AND TECHNOLOGY
English / Korean: fluent, French:
LANGUAGES
LANGUAGES AND
AND basic
TECHNOLOGY
TECHNOLOGY
Languages: English / Korean: fluent, French: basic
s Microsoft Word, Excel, Power Point,
Languages:
Languages: English
Englishand / Publisher
/ Korean:
Korean: fluent,
fluent, French:
French: basic
basic
Computer skills Microsoft Word, Excel, Power Point, and Publisher
Teaching English to Speakers of Other
Microsoft
Microsoft Languages (TESOL)
Computer
Computer skills
skills
Certificates Teaching English to Speakers ofand
Word,
Word, Excel,
Excel, Power
Power Point,
Point, andPublisher
Other Publisher
Languages (TESOL)
S Certificates
Certificates Teaching
TeachingEnglish EnglishtotoSpeakers SpeakersofofOther OtherLanguages
Languages(TESOL) (TESOL)
INTERESTS
INTERESTS
INTERESTS
, health, interior design, traveling, culinary
Playing violin, health, interior design, traveling, culinary
Playing
Playingviolin,
violin,health,
health,interior
interiordesign,
design,traveling,
traveling,culinaryculinary

6
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Shanice CLARKE
Shanice CLARKE

shaniceclarke00@gmail.com
shaniceclarke00@gmail.com
Nationality: Canadian
Nationality: Canadian
ECTIVE
r in marketing orCAREER OBJECTIVE
business development within the luxury fashion and accessories or fragrance and
Preferably in a role inclusive of digital interests.
To pursue a career in marketing or business development within the luxury fashion and accessories or fragrance and
cosmetics sectors. Preferably in a role inclusive of digital interests.
AL EXPERIENCE
PROFESSIONAL
Viktor & Rolf /L'Oréal Luxe, Paris EXPERIENCE
ESSEC Field Project
2017/ Consulting Mission
Viktor & Rolf /L'Oréal Luxe, Paris
ƒ Conceiving an action
(2,5 plan to boost
months) SPICEBOMB
ESSEC Field Project franchise through
/ Consulting an innovative product mix
Mission
and 360° plan ƒ Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix
Super Yachts, Worldwide and 360° plan
Stewardess, Interior
2013 - 2016 Super Yachts, Worldwide
ƒ Oversaw general interior management to theInterior
Stewardess, highest standard
ƒ Ensured inventory and maintenance ƒ of the guests’
Oversaw general wardrobe,
interior china and jewellery
management to the highest standard
ƒ Provided luxury customer service ƒ and high end
Ensured hospitality
inventory and maintenance of the guests’ wardrobe, china and jewellery
ƒ Acted as a liaison between brokers,
ƒ clients
Providedandluxury
guestscustomer service and high end hospitality
Urbanebloc, Toronto, Canada ƒ Acted as a liaison between brokers, clients and guests
(Online women’s2011
magazine)
- 2013 Urbanebloc, Toronto, Canada
Fashion Editor (Online women’s magazine)
ƒ Created trend reports, fashion stories andEditor
Fashion interviews with the top designers in Toronto
ƒ Created visual assets to accompanyƒ posts,
Createdwhile
trendself-publishing
reports, fashion onstories
a CMSandplatform
interviews with the top designers in Toronto
ƒ Worked directly with the Managing ƒ Editor tovisual
Created optimize traffic
assets to accompany posts, while self-publishing on a CMS platform
ƒ Worked directly with the Managing Editor to optimize traffic
Pixelcarve, Toronto, Canada
(Luxury Web Design
2009Firm)
- 2010 Pixelcarve, Toronto, Canada
Junior Graphic Designer (Luxury Web Design Firm)
ƒ Employed a CS3 platform to create e-blasts,
Junior Graphiclogos, posters etc.
Designer
ƒ Retouched sourced images for intermediate
ƒ Employed designers
a CS3 platform to create e-blasts, logos, posters etc.
ƒ Supported upper management inƒ daily administrative
Retouched sourced tasks and outgoing
images communications
for intermediate designers
ƒ Supported upper management in daily administrative tasks and outgoing communications

ESSEC BusinessEDUCATION
School, Paris, France
MBA in International
2016Luxury
- 2017 BrandESSEC
Management
Business School, Paris, France
L’Oreal Luxury Division Scholarship MBA in International Luxury Brand Management
Inside LVMH Participant – ParfumsL’Oreal
Christian Dior Division Scholarship
Luxury
Case studies include: Inside LVMH Participant – Parfums Christian Dior
ƒ Gucci Group- CRM revitalization andstudies
Case internal restructuring
include:
ƒ Sand River - rebranding and international
ƒ Gucciexpansion
Group- CRM revitalization and internal restructuring
ƒ Burberry - licensing buyback strategy
ƒ in Japan
Sand River - rebranding and international expansion
2nd prize in "The Chaumet Challenge" ƒ : Burberry
A europe -wide
licensing buyback
business strategy &
development in strategy
Japan competition
AND TECHNOLOGY 2nd prize in "The Chaumet Challenge" : A europe wide business development & strategy competition
English: native, French: intermediate
LANGUAGES AND TECHNOLOGY
Advanced Competency in Word, Excel,
Languages Powerpoint,
English: Adobe Photoshop,
native, French: Illustrator & InDesign
intermediate
Computer skills Advanced Competency in Word, Excel, Powerpoint, Adobe Photoshop, Illustrator & InDesign

INTERESTS
vel, architecture, fine art and nutrition.
World politics, travel, architecture, fine art and nutrition.

7
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Stephanie DAVISON
Stephanie DAVISON

stephanie.davison@essec.edu
stephanie.davison@essec.edu
Nationality : USA
Nationality : USA
ECTIVE
uct manager in a product
CAREER development or operational marketing role in cosmetics & fragrances
OBJECTIVE
A position as product manager in a product development or operational marketing role in cosmetics & fragrances
AL EXPERIENCE
Viktor & Rolf /L'Oréal Luxe, Paris, France
PROFESSIONAL EXPERIENCE
ESSEC Field Project / Consulting Mission
2017 Viktor & Rolf /L'Oréal Luxe, Paris, France
ƒ Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix
(2,5 months) ESSEC Field Project / Consulting Mission
and 360° plan
ƒ Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix
Sisley, Galeries Lafayette, Paris, France and 360° plan
ESSEC Retail Internship
March 2017 Sisley, Galeries Lafayette, Paris, France
ƒ Learnt the fundamental elements of managing a luxury beauty boutique
(1 week) ESSEC Retail Internship
Aera Energy LLC, Bakersfield and ƒ Ventura, California,
Learnt the USAelements of managing a luxury beauty boutique
fundamental
(Independent upstream oil and gas producer)
2011 – 2016 Aera Energy LLC, Bakersfield and Ventura, California, USA
Facilities Engineer / Project Manager – Capital Projects Department
(Independent upstream oil and gas producer)
ƒ Effectively managed an annual budget of $3 million dollars, including approximately 5-12
Facilities Engineer / Project Manager – Capital Projects Department
projects at any given time, with majority of projects under budget and on or ahead of schedule
ƒ Effectively managed an annual budget of $3 million dollars, including approximately 5-12
ƒ Provided engineering associated with project scope, budget, design, and implementation
projects at any given time, with majority of projects under budget and on or ahead of schedule
ƒ Utilized the MOC (management-of-change) and PHA (process hazard analysis) processes
ƒ Provided engineering associated with project scope, budget, design, and implementation
ƒ Practiced continuous improvement / lean methodology with cross-functional teams such as
ƒ Utilized the MOC (management-of-change) and PHA (process hazard analysis) processes
engineering, operations, construction, and purchasing to maximize project schedule and budget
ƒ Practiced continuous improvement / lean methodology with cross-functional teams such as
ƒ Featured in “Latinas in Energy” in the Society of Hispanic Professional Engineers (SHPE)
engineering, operations, construction, and purchasing to maximize project schedule and budget
national magazine Winter 2015 issue http://www.nxtbook.com/nxtbooks/shpe/winter15/ (page
ƒ Featured in “Latinas in Energy” in the Society of Hispanic Professional Engineers (SHPE)
18-20)
national magazine Winter 2015 issue http://www.nxtbook.com/nxtbooks/shpe/winter15/ (page
18-20)

ESSEC BusinessEDUCATION
School, Paris, France
MBA in International Luxury Brand Management
2016 - 2017 ESSEC Business School, Paris, France
ƒ FACC (French-American Chamber of Commerce) Scholarship and ESSEC USA Alumni
MBA in International Luxury Brand Management
Scholarship recipient
ƒ FACC (French-American Chamber of Commerce) Scholarship and ESSEC USA Alumni
ƒ Selected as participant in the Inside LVMH event – analysis of luxury and innovation
Scholarship recipient
ƒ Case studies include: MAC Cosmetics – analysis of brand distribution and collaborations;
ƒ Selected as participant in the Inside LVMH event – analysis of luxury and innovation
Sephora vs. Ulta – cultural biography of two brands; Kylie Cosmetics – Brand DNA & SWOT
ƒ Case studies include: MAC Cosmetics – analysis of brand distribution and collaborations;
analysis; BlueMercury – critical analysis of e-commerce strategy
Sephora vs. Ulta – cultural biography of two brands; Kylie Cosmetics – Brand DNA & SWOT
University of Southern California, Losanalysis;
Angeles,BlueMercury
California, USA
– critical analysis of e-commerce strategy
B.S. Chemical Engineering from the Viterbi School of Engineering
2007 - 2011 University of Southern California, Los Angeles, California, USA
AND TECHNOLOGY B.S. Chemical Engineering from the Viterbi School of Engineering
English: native, French / Spanish: beginner
LANGUAGES AND TECHNOLOGY
Microsoft Office, MS Project, Visio, Basic AutoCAD, Basic C++, Six Sigma (for process
Languages English: native, French / Spanish: beginner
improvement), Certified Quality Improvement Associate (CQIA) License #: 9166
Computer skills Microsoft Office, MS Project, Visio, Basic AutoCAD, Basic C++, Six Sigma (for process
improvement), Certified Quality Improvement Associate (CQIA) License #: 9166
ances, beauty conferences
INTERESTSsuch as BeautyCon and IMATS, travel, wine & spirits, beauty blogger,
Cosmetics & fragrances, beauty conferences such as BeautyCon and IMATS, travel, wine & spirits, beauty blogger,
technology

8
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Anthony EL NOMNOM Anthony EL NOMNOM


Anthony EL NOMNOM

anthony.elnomnom@gmail.com anthony.elnomnom@gmail.com
anthony.elnomnom@gmail.com
Nationality: Franco-Lebanese Nationality: Franco-Lebanese
Nationality: Franco-Lebanese
ECTIVE CAREER OBJECTIVE
CAREER
nging career in International
To OBJECTIVE
pursue aBusiness Strategy
challenging careerand Development.Business Strategy and Development.
in International
To pursue a challenging career in International Business Strategy and Development.
AL EXPERIENCE PROFESSIONAL EXPERIENCE
PROFESSIONAL
Audemars Piguet,
2017 EXPERIENCE
Le Brassus, Switzerland
Audemars –Piguet,
ESSEC Le
Field Project/Consulting
Brassus, Switzerland Mission
– ESSEC Field Project/Consulting Mission
ƒ Developing new business model
2017months)
(2,5 ƒAudemars specifics
Developing in relation
Piguet, toBrassus,
newLebusinessfinancial services
Switzerland
model specifics–inESSECrelationField Project/Consulting
to financial services Mission
St Dupont, Paris, France
(2,5
March – ESSECSt
months)
2017 ƒ Retail Dupont,Internship
Developing Paris, new France
business– ESSEC
modelRetail
specifics in relation to financial services
Internship
ƒ Learnt the fundamental
March
(1 week)2017elements ƒSt of runningthe
Dupont,
Learnt a store
Paris, and assisted
France
fundamental international
–elements
ESSEC Retail clients
Internship
of running a store and assisted international clients
Time and Diamonds,2015 –Paris,
(1 week) 2016 France ƒTime Learnt the fundamental
and Diamonds, Paris,elements
France of running a store and assisted international clients
(Multi-brand watch2015& –jewellery
2016 manufacturer
Time and Diamonds,
(Multi-brand andwatch
distributor)Paris, France
& jewellery manufacturer and distributor)
Export Business Manager Worldwide (Multi-brand
Export Business watch & jewellery
Manager manufacturer and distributor)
Worldwide
ƒ Developed and implemented the ƒExport strategy for theand
Business
Developed portfolio
Manager of brands
Worldwide
implemented the strategy for the portfolio of brands
ƒ Restructured the customer base,ƒ distribution Developed
Restructured channels
and and business
theimplemented
customer thepartnerships
base, strategy for channels
distribution the portfolio
and of brandspartnerships
business
ƒ Led the product development and ƒ market
Led feedback
Restructured
the product thedevelopment
customer base, anddistribution channels and business partnerships
market feedback
ƒ Increased the volume of sales from ƒ 320k+
Led thetoproduct
Increased 500k+
the volume units of sales and
development frommarket
320k+feedback
to 500k+ units
APM Monaco, Guangzhou,
2014 – 2015 ChinaƒAPMIncreased Monaco,the volume of sales
Guangzhou, China from 320k+ to 500k+ units
(Jewellery Brand)2014 – 2015 APM Monaco,
(Jewellery Brand) Guangzhou, China
Business Development Manager Business (JewelleryDevelopmentBrand) Manager
ƒ Led the interface between sales,ƒBusiness production,
Led the logistics between
Development
interface and operations
Manager worldwide logistics and operations worldwide
sales, production,
ƒ Opened 20+ owned or franchised ƒ retail Led stores,
Opened 20+shop-in-shop
the interface owned between and corners
sales,
or franchised in Europe
production,
retail logistics
stores, and operations
shop-in-shop worldwide
and corners in Europe
ƒ Handled a network of 2000+ point ƒ of sales worldwide
Opened
Handled 20+ ownedand
a network of managed
or2000+
franchised up
point oftosales
retail 200+ co-workers
stores, shop-in-shop
worldwide and corners
and managed up toin200+
Europe
co-workers
ƒ Created from scratch and managed ƒ the International
Handled
Created a network
from Customer
scratch ofand
2000+ Service
point of
managed thesales worldwide
International and managed
Customer up to 200+ co-workers
Service
ƒ Developed IT tools to monitor, ƒcontrol and manage
Created
Developed from the to
ITscratch
tools business
and
monitor,development
managed the International
control and manage the Customer
businessService
development
A&A Associates,2012 Abu–Dhabi,
2013 UAEƒA&ADeveloped Associates, IT Abu
toolsDhabi,
to monitor,
UAEcontrol and manage the business development
(Branch creation 2012
and development)
– 2013 A&A Associates,
(Branch creation and Abu Dhabi, UAE
development)
Business Development Manager Business (Branch creation Development Manager
and development)
ƒ Co-founded, led and turned profitableƒBusiness a branch
Development
Co-founded, inled
theandUAE
Managerfor Sovimpex
turned profitable a branch in the UAE for Sovimpex
ƒ Developed and implemented theƒ strategy Developed for
Co-founded,and 5 years
ledimplemented
and turned profitable
the strategya branch in the UAE for Sovimpex
for 5 years
ƒ Prospected customers and generated ƒ the business
Developed
Prospected and implemented
customers the strategy
and generated for 5 years
the business
Sovimpex, Gardanne,
2010 –France
2012 Prospected
ƒSovimpex, customers
Gardanne, and generated the business
France
(Natural and chemical
2010 –aromatic
2012 raw(Natural materialand
Sovimpex, supplier)
Gardanne,
chemical aromaticFrance raw material supplier)
Business Exploitation Manager Business
(Natural and Exploitation
chemical Manager
aromatic raw material supplier)
ƒ Developed and implemented the strategy
ƒBusiness
Developed to unlock
Exploitation theManager
business potential
and implemented the strategy to unlock the business potential
ƒ Handled the operations and logistics ƒ leading the
Developed
Handled a team
and of 3 co-workers
implemented
operations the strategy
and logistics to unlock
leading a teamtheof 3business potential
co-workers
ƒ Increased of the turnover from ƒ8M€+ to 10M€+
Handled
Increased the by
thestreaming
of operations
turnoverand processes
logistics
from 8M€+leading
to 10M€+ a team of 3 co-workers
by streaming processes
Emp3 Import, Marseille,
2006 – 2009France ƒEmp3 Increased
Import,ofMarseille,
the turnover from 8M€+ to 10M€+ by streaming processes
France
(Electronic goods2006
importer)
– 2009 Emp3 Import,
(Electronic goods Marseille,
importer)France
Import Business Manager Import
(Electronic Business
goodsManager
importer)
ƒ Founded the company and sourced ƒImportthe products
Business
Founded as a sole entrepreneur
theManager
company and sourced the products as a sole entrepreneur
ƒ Sold the products through all emerging ƒ Founded
Sold tools offered
the
the products companyby internet
and all
through sourced the products
emerging as a sole
tools offered entrepreneur
by internet
ƒ Reached a stable turnover of 100k€+ ƒ Sold the products
Reached through all
a stable turnover emerging tools offered by internet
of 100k€+
EDUCATION ƒ Reached a stable turnover of 100k€+
ESSEC BusinessEDUCATION
School,
2016 Paris, France
- 2017 ESSEC Business School, Paris, France
2016 Luxury
MBA in International - 2017 BrandMBA Management
ESSEC in Business
International School,
Luxury Paris, France
Brand Management
2nd prize Chaumet Challenge: Europe nd
2MBA wide
prize business development
Chaumet
in International Challenge:
Luxury Brand & strategy
Europe widecompetition.
Management business development & strategy competition.
University Paul 2007
Cézanne,
- 2009Aix-en-Provence, 2nd prize Chaumet
University France
Paul Cézanne,Challenge: Europe wide business
Aix-en-Provence, France development & strategy competition.
Bachelor in International Business Management
2007 - 2009 University
Bachelor in Paul Cézanne,
International Aix-en-Provence,
Business Management France
AND TECHNOLOGY LANGUAGES AND TECHNOLOGY Bachelor in International Business Management
LANGUAGES
French: mother tongue,
Languages AND
English: fluent, TECHNOLOGY
Arabic:
French: motherintermediate
tongue, English: fluent, Arabic: intermediate
Microsoft Dynamics, Cegidskills
Languages
Computer PMI, Microsoft
MicrosoftOffice,
French: mother Adobe
tongue,
Dynamics, Suite, VBA
English:
Cegid PMI, for Office,
fluent, Arabic:
Microsoft PHP/MySQL
intermediate
Office, and VBA for Office, PHP/MySQL and
Adobe Suite,
HTML5/CSS3, Windev Suite.
Computer skills Microsoft Dynamics,
HTML5/CSS3, Cegid
Windev PMI, Microsoft Office, Adobe Suite, VBA for Office, PHP/MySQL and
Suite.
INTERESTS HTML5/CSS3, Windev Suite.
onomics, science,INTERESTS
technology,
Travel, history,
fashion, art, culture
economics, science, technology, history, art, culture
Travel, fashion, economics, science, technology, history, art, culture
9
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Takeko FUJISAWA
Takeko FUJISAWA

takekofujisawa@gmail.com
takekofujisawa@gmail.com
Nationality: Japanese
Nationality: Japanese
ECTIVE
agement within the watch & jewellery industry
CAREER OBJECTIVE
AL EXPERIENCE A role in brand management within the watch & jewellery industry
Audemars Piguet,PROFESSIONAL
Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission
EXPERIENCE
ƒ Developing new business model specifics in relation to financial services
2017 Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission
Christian Dior Couture, Bon Marché, Paris, France – ESSEC Retail Internship
(2,5 months) ƒ Developing new business model specifics in relation to financial services
ƒ Learnt the fundamental elements of running a store and assisted international clients
March 2017 Christian Dior Couture, Bon Marché, Paris, France – ESSEC Retail Internship
Kokaido co., ltd., Tokyo, Japan
(1 week) ƒ Learnt the fundamental elements of running a store and assisted international clients
(Limited edition furniture and private art dealer)
2014 - 2016 Kokaido co., ltd., Tokyo, Japan
Tomoyuki Fujisawa’s Personal Assistant
(Limited edition furniture and private art dealer)
ƒ Examined new opportunities and project conceptions for cultural institutions (museums).
Tomoyuki Fujisawa’s Personal Assistant
ƒ Acted as a liaison in France
ƒ Examined new opportunities and project conceptions for cultural institutions (museums).
Artcurial, Paris, France
ƒ Acted as a liaison in France
(Leading French auction house)
2013 Artcurial, Paris, France
Business Trip Coordinator
(3 months)for the lenders of theFrench
(Leading Caillebotte exhibition
auction house) at Bridgestone Museum, Tokyo.
ƒ Administered programmes with agendasBusiness Trip Coordinator for the lenders of the Caillebotte exhibition at Bridgestone Museum, Tokyo.
ƒ Budgeted expenses and negotiated with service providers
ƒ Administered programmes with agendas
ƒ Acted as full-time guide and translator
ƒ Budgeted expenses and negotiated with service providers
Neue Galerie, New-York, USA
ƒ Acted as full-time guide and translator
(Museum for German and Austrian Art from the early twentieth century)
2013 Neue Galerie, New-York, USA
Intern to the Assistant
(3 ½ofmonths)
Director’s Office
(Museum for German and Austrian Art from the early twentieth century)
ƒ Provided administrative assistance, registrar
Intern to thesupport, official
Assistant document
of Director’s translation from French to
Office
English, membership development operations
ƒ Provided administrative assistance, registrar support, official document translation from French to
ShugoArts, Tokyo, Japan English, membership development operations
(Contemporary art gallery)
2012 - 2013 ShugoArts, Tokyo, Japan
International Customer Relationship Manager
(Contemporary art gallery)
ƒ Built relationships with artists andInternational
collectors Customer Relationship Manager
ƒ Coordinated exhibitions and art fairs (Art Basel, SHContemporary)
ƒ Built relationships with artists and collectors
ƒ Handled and managed logistics of artworks (shipping, receiving, inventory)
ƒ Coordinated exhibitions and art fairs (Art Basel, SHContemporary)
Freelance photographer ƒ Handled and managed logistics of artworks (shipping, receiving, inventory)
ƒ “Coup de Coeur du Jury” Award, SFR Jeunes Talents, 2007, exhibited at Paris Photo
2007 - 2011 Freelance photographer
ƒ Solo exhibition, Espace Alma, Paris, France, 2009
ƒ “Coup de Coeur du Jury” Award, SFR Jeunes Talents, 2007, exhibited at Paris Photo
ƒ Events photographer, photography research through world trips (social environment and behaviour
ƒ Solo exhibition, Espace Alma, Paris, France, 2009
observation)
ƒ Events photographer, photography research through world trips (social environment and behaviour
observation)
ESSEC Business School, Paris, France
EDUCATION
MBA in International Luxury Brand Management
2016 - 2017 ESSEC Business School, Paris, France
Cases studies include: Mauboussin’s international strategy marketing, Chopard brand collaborations
nd MBA in International Luxury Brand Management
2 Prize in “The Chaumet Challenge”: A worldwide business development & strategy competition
Cases studies include: Mauboussin’s international strategy marketing, Chopard brand collaborations
IESA (Institut d’Etudes Supérieures des Arts), Paris, France
2nd Prize in “The Chaumet Challenge”: A worldwide business development & strategy competition
B.A. in Art Market and expertise
2003 - 2006 IESA (Institut d’Etudes Supérieures des Arts), Paris, France
Specialty: Furniture and Decorative Arts
B.A. in Art Market and expertise
AND TECHNOLOGY Specialty: Furniture and Decorative Arts
Japanese/French : bilingual, English: fluent, Spanish: basic
LANGUAGES AND TECHNOLOGY
Photography editing (Adobe Creative Suite), Inventory and record keeping (File Maker Pro)
Languages Japanese/French : bilingual, English: fluent, Spanish: basic
Computer skills Photography editing (Adobe Creative Suite), Inventory and record keeping (File Maker Pro)
orating with KyokoINTERESTS
Fujisawa’s jewellery design and exhibitions, martial arts, travel, photography, arts
Advising and collaborating with Kyoko Fujisawa’s jewellery design and exhibitions, martial arts, travel, photography, arts

10
ƒ Responsible for creating and updating the R&R policy, timely execution, R&R pay-out.
ƒ Accountable for execution of engagement activities across the country.
ƒ Trained and advised managers regarding continues supervision and feedback activities.
budgets, planning and execution across more than 1200 branches.
ƒ Led a team
MBA of
IN 70 HR across the LUXURY
INTERNATIONAL country, BRAND
creatingMANAGEMENT
plans for employee engagement activities including
Deputy Manager – Employee Engagement, HR
Yamini_GOYAL (Micro Finance organisation with 44000 plus employees across 12000 offices)
2014 – 2015 Yamini_GOYAL
Mahindra and Mahindra Financial Services Limited, Mumbai, India
(1 week) ƒ Learnt the fundamental elements of running a store
March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship
(2,5 months) ƒ Developing proof of concept for a new e-commerce channel
2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission
PROFESSIONAL EXPERIENCEYamg911@gmail.com

With a perpetual need to learn,Nationality:


seeking a position Yamg911@gmail.com
Indianin Human Resources in the luxury industry.
CTIVE CAREER_OBJECTIVE Nationality: Indian
d to learn, seeking CAREER_OBJECTIVE
a position in Human Resources in the luxury industry. Nationality: Indian
L EXPERIENCE With a perpetual need to learn, seeking a position in Human ResourcesYamg911@gmail.com
in the luxury industry.
a Prairie, Switzerland - ESSEC Field
PROFESSIONAL EXPERIENCE Project/Consulting Mission
Developing proof of concept for a new e-commerce channel
2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission
hristian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship
(2,5 months) ƒ Developing proof of concept for a new e-commerce channel
Learnt the fundamental elements of running a store
March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship
ahindra and Mahindra Financial Services Limited, Mumbai, India
(1 week) ƒ Learnt the fundamental elements of running a store
Micro Finance organisation with 44000 plus employees across 12000 offices)
Yamini_GOYAL
2014 – 2015 Mahindra and Mahindra Financial Services Limited, Mumbai, India
eputy Manager – Employee Engagement, HR
(Micro Finance organisation with 44000 plus employees across 12000 offices)
Led a team of 70 HR across the country, creating plans for employee engagement activities including
Deputy Manager – Employee Engagement, HR
budgets, planning and execution across more than 1200 branches.
ƒ Led a team of 70 HR across the country, creating plans for employee engagement activities including
Trained and advised managers regarding continues supervision and feedback activities.
budgets, planning and execution across more than 1200 branches.
Accountable for execution of engagement activities across the country.
ƒ Trained and advised managers regarding continues supervision and feedback activities.
Responsible for creating and updating the R&R policy, timely execution, R&R pay-out.
ƒ Accountable for execution of engagement activities across the country.
Received appreciations from the MD, CPO and HR head for creating a family day that saw 33%
ƒ Responsible for creating and updating the R&R policy, timely execution, R&R pay-out.
increase in participation, highest since the event was started 5 years ago.
ƒ Received appreciations from the MD, CPO and HR head for creating a family day that saw 33%
ata Consultancy Services, Kolkata, India
increase in participation, highest since the event was started 5 years ago.
T service provider with 335000 employees across 46 countries)
2012 – 2014 Tata Consultancy Services, Kolkata, India
nior Executive – HR Business Partner, HR
(IT service provider with 335000 employees across 46 countries)
Responsible for employee relations and cultural fit of 9 units including 800+ employees.
Senior Executive – HR Business Partner, HR
Connected with employees and managers to identify gaps and propose solutions.
ƒ Responsible for employee relations and cultural fit of 9 units including 800+ employees.
Supported L&D, performance management and other HR teams in training and supervising 74
ƒ Connected with employees and managers to identify gaps and propose solutions.
managers. BEI, Korn Ferry leadership traits and TTT trained.
ƒ Supported L&D, performance management and other HR teams in training and supervising 74
Based on the annual employee engagement survey, created annual action plan utilizing CFT.
managers. BEI, Korn Ferry leadership traits and TTT trained.
Retained 7 resigned associates, by providing them with substantial projected career paths.
ƒ Based on the annual employee engagement survey, created annual action plan utilizing CFT.
Created communication process method using agile software creation methodology.
ƒ Retained 7 resigned associates, by providing them with substantial projected career paths.
Awarded the TCS Soldier award for “exemplary work in one’s own field” in January 2014.
ƒ Created communication process method using agile software creation methodology.
Awarded the prestigious position of HR for HR and all support functions in the location.
ƒ Awarded the TCS Soldier award for “exemplary work in one’s own field” in January 2014.
itto India Pvt Ltd, Gurgaon, India
ƒ Awarded the prestigious position of HR for HR and all support functions in the location.
T captive of Saxo Bank, Denmark)
2010 – 2011 Initto India Pvt Ltd, Gurgaon, India
sistant Executive, HR
(IT captive of Saxo Bank, Denmark)
Acted as Business Partner for the two biggest Business Units (IT-Dev and IT-Testing).
Assistant Executive, HR
Process owner for performance management; reduced project timeline by 20 days.
ƒ Acted as Business Partner for the two biggest Business Units (IT-Dev and IT-Testing).
ƒ Process owner for performance management; reduced project timeline by 20 days.
SSEC Business School, Paris, France
EDUCATION
BA in International Luxury Brand Management
2016 – 2017 ESSEC Business School, Paris, France
ovely School of Business, Jalandhar, India
MBA in International Luxury Brand Management
BA Honours International in Human Resources
2008 – 2010 Lovely School of Business, Jalandhar, India
niversity of North Carolina, USA
MBA Honours International in Human Resources
ternational Strategy, Marketing and Finance
2009 Summer University of North Carolina, USA
anagement Development Institute Singapore (MDIS)
International Strategy, Marketing and Finance
2008Industrial
ternational Business; Winter visits
Management Development Institute Singapore (MDIS)
DU, Rohtak, India
International Business; Industrial visits
achelor of Engineering, Electronics and communication
2004 – 2008 MDU, Rohtak, India
ND TECHNOLOGY Bachelor of Engineering, Electronics and communication
nglish, Hindi: fluent, Regional India Languages: Punjabi, Bengali, Marathi, Gujrati, French: basic
LANGUAGES AND TECHNOLOGY
Windows and MAC) platforms, MS Office suite, C++
Languages English, Hindi: fluent, Regional India Languages: Punjabi, Bengali, Marathi, Gujrati, French: basic
Computer skills (Windows and MAC) platforms, MS Office suite, C++
ading books, dancing
INTERESTS
Adventure sports, reading books, dancing

11
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Anjali IYENGAR
Anjali IYENGAR

Anjali.IYENGAR@essec.edu
Anjali.IYENGAR@essec.edu
Nationality: American
ECTIVE Nationality: American
in business development,
CAREER buying, collection merchandising, product management, e-commerce or digital
OBJECTIVE
ury fashion label To
or multi-label luxury fashion retailer.
pursue a career in business development, buying, collection merchandising, product management, e-commerce or digital
AL EXPERIENCE marketing for a luxury fashion label or multi-label luxury fashion retailer.
Christian Louboutin, Paris, France - EXPERIENCE
PROFESSIONAL ESSEC Field Project/Consulting Mission
ƒ Defining a digitalization
2017 plan forChristian
special ordersLouboutin, Paris, France - ESSEC Field Project/Consulting Mission
Roger Vivier, Paris, France ESSECƒ Retail Internship
Defining a digitalization plan for special orders
ƒ Learned the fundamental
March 2017 elements Roger of running
Vivier, aParis,
store France ESSEC Retail Internship
Digital Marketing Consultant, Southern ƒ
California, USA
Learned the fundamental elements of running a store
Freelance Marketing Consultant
2014 - 2016 Digital Marketing Consultant, Southern California, USA
ƒ Freelance consultant specializing in product
Freelance launches,Consultant
Marketing digital and social media marketing
ƒ Clients include but not limited to: ƒ
Oakley, Juvederm, Voluma,
Freelance consultant specializing Kevin Murphy
in product USA and Ray
launches, Ban and social media marketing
digital
Trumaker, Southern California, USA ƒ
(Bespoke Menswear E-commerce Platform)
Clients include but not limited to: Oakley, Juvederm, Voluma, Kevin Murphy USA and Ray Ban
Business Development2014 -Consultant
2016 Trumaker, Southern California, USA (Bespoke Menswear E-commerce Platform)
ƒ Assisted in the recruitment and Business
management of the Southern
Development ConsultantCalifornia branch
ƒ Developed new company business through
ƒ
marketing materials, referrals,
Assisted in the recruitment and networking
management and word of mouth
of the Southern California branch
James Perse, Newport Beach, USAƒ (Premium fashion brand)
Developed new company business through marketing materials, referrals, networking and word of mouth
Area Sales Executive2015 - 2016 James Perse, Newport Beach, USA (Premium fashion brand)
ƒ Assisted Store Manager in analysingAreasalesSales
numbers, collection buys and visual merchandising benchmarks
Executive
ƒ Worked toward the achievement of ƒsalesAssisted
goals, individual focusesinand
Store Manager KPIs applied
analysing sales numbers, collection buys and visual merchandising benchmarks
Zillow, Irvine, USA (The Leading Real ƒ
Estate Marketplace)
Worked toward the achievement of sales goals, individual focuses and KPIs applied
Advertising Sales2014Consultant
- 2015 Zillow, Irvine, USA (The Leading Real Estate Marketplace)
ƒ Identified prospective customers using lead generating
Advertising Salesmethods,
Consultantperforming an average of 100 daily calls
ƒ Developed and monitored sales opportunities,
ƒ
deals in progress and
Identified prospective customersfinished contracts,
using achieving
lead generating above performing
methods, quota an average of 100 daily calls
sales results month to month ƒ Developed and monitored sales opportunities, deals in progress and finished contracts, achieving above quota
Hayes Martin Associates, Newport Beach, salesUSA
results(Advertising
month to month Agency)
Advertising Account Executive
2013 - 2014 Hayes Martin Associates, Newport Beach, USA (Advertising Agency)
ƒ Developed and implemented major Advertising
online and offline marketing
Account campaigns
Executive
ƒ Collaborated with clients from concept
ƒ
to production and launch
Developed and implemented of nationwide print,and
major online mobile andmarketing
offline social media
campaigns
campaigns, while maintaining overall ƒ
marketing strategy
Collaborated with clients from concept to production and launch of nationwide print, mobile and social media
First Service Residential, San Francisco/Aliso campaigns, Viejo,
whileUSA (Real overall
maintaining Estate marketing
Management Company)
strategy
Marketing and Public Relations
2011 - 2013 Executive
First Service Residential, San Francisco/Aliso Viejo, USA (Real Estate Management Company)
ƒ Managed special events, sponsorshipMarketing
and other company
and Publicactivities to increase
Relations public awareness
Executive
ƒ Identified and developed company marketing
ƒ
strategy based on established objectives
Managed special events, sponsorship and other bycompany
maintaining company
activities to increase public awareness
social media accounts, press releasesƒ andIdentified
digital marketing materials
and developed company marketing strategy based on established objectives by maintaining company
Orsini Vintage, London, England (Luxury socialVintage Store) press releases and digital marketing materials
media accounts,
Assistant Manager 2009 - 2010 Orsini Vintage, London, England (Luxury Vintage Store)
ƒ Assisted Store Manager in buying, selling
Assistant and merchandising
Manager luxury vintage store
ƒ Built and maintained relationships amongst
ƒ
VIC clients, sellers
Assisted Store Manager andindigital
buying,influencers
selling and merchandising luxury vintage store
ƒ Built and maintained relationships amongst VIC clients, sellers and digital influencers
Alliance Francaise - French
EDUCATION Language Course
ESSEC Business2017-
School, Paris, France
2018 Alliance Francaise - French Language Course
MBA in International
2016 - 2017 BrandESSEC
Luxury Management
Business School, Paris, France
Richmond, The American International
MBA in University in London
International Luxury Brand Management
BA of Arts: Communications;
2007- 2010 Minor in Art, Design and Media
Richmond, The American International University in London
ƒ Dean’s Scholarship Award: Awarded
BA of each
Arts:year of attendance Minor in Art, Design and Media
Communications;
AND TECHNOLOGY ƒ Dean’s Scholarship Award: Awarded each year of attendance
English: fluent, French: intermediate,
LANGUAGES AND Spanish: beginner
TECHNOLOGY
Microsoft Office, Adobe Photoshop, InDesign,
Languages Final
English: Cut Pro,
fluent, CRM intermediate,
French: Programs, Email Marketing
Spanish: Software, Social
beginner
Media Platforms Computer skills Microsoft Office, Adobe Photoshop, InDesign, Final Cut Pro, CRM Programs, Email Marketing Software, Social
Media Platforms
e photography, social media, digital influence, travel, new languages, art, culture, psychology
INTERESTS
Fashion, street style photography, social media, digital influence, travel, new languages, art, culture, psychology

12
Senior Merchandiser, GEF, Punto Blanco
2012 - 2013 Global Sourcing Solutions, Seoul, Korea - Branch of Crystal Group in Colombia
ƒ Handled primarily ladies’ knit and lounge wear.
ƒ Developed collections and organized allocations.
ƒ AnalysedMBAdata, and co-ordinated
IN INTERNATIONAL capacity
LUXURY for both
BRAND pre-production and production.
MANAGEMENT
ƒ Managed demand planning, projections, sourcing and negotiations.
Hyunwoo KANG Senior Merchandiser, Pink Division (Victoria’s Secret Group)
2014 - 2016 Mast Industries Hyunwoo KANG
(Far East) LTD, Seoul, Korea - Subsidiary of L Brands
(1 week) ƒ Learnt the fundamental elements of running a store.
March 2017 Christian Dior Couture, Galeries Lafayette, Paris – ESSEC Retail Internship
(2,5 months) ƒ Developing proof of concept for a new e-commerce channel.
2017 La Prairie, Switzerland – ESSEC Field Project/Consulting Mission
PROFESSIONAL EXPERIENCE h747ice@hotmail.com
Buying & merchandising or Product Development, preferably in fashion h747ice@hotmail.com
& accessories
h747ice@hotmail.com
Nationality: Korean
ECTIVE CAREER OBJECTIVE
Nationality: Korean
Nationality: Korean
Nationality: Korean
dising or ProductCAREER
Development, OBJECTIVE
preferably in fashion & accessories
AL EXPERIENCE Buying &
Buying & merchandising
merchandising or or Product
Product Development,
Development, preferably
preferably in in fashion
fashion & accessories
& accessories
h747ice@hotmail.com
La Prairie, Switzerland – ESSEC Field
PROFESSIONAL Project/Consulting Mission
EXPERIENCE
ƒ Developing proof
2017 of concept forLa La a new e-commerce
Prairie, Switzerlandchannel. ESSEC Field
Field Project/Consulting
Project/Consulting Mission
Mission
2017 Prairie, Switzerland –– ESSEC
Christian Dior Couture,
(2,5 Galeries Lafayette,
months) Paris proof
Developing – ESSEC Retail Internship
(2,5 months) ƒ
ƒ Developing proof of of concept
concept forfor aa new
new e-commerce
e-commerce channel.
channel.
Learnt the fundamental elementsChristian of running a store.
March
March 2017 Christian Dior Dior Couture,
Couture, Galeries
Galeries Lafayette,
Lafayette, Paris – ESSEC
ESSEC Retail
Retail Internship
ƒ
2017 Paris – Internship
Mast Industries (1
(Far East)
week) LTD, Seoul, Korea
Learnt the- Subsidiary
fundamental ofelements
L Brandsof running a store.
(1 week) ƒ
ƒ Learnt the fundamental elements of running a store.
Senior Merchandiser, Pink DivisionMast (Victoria’sHyunwoo KANG
Mast Industries Industries (Far(Far East) LTD,
LTD, Seoul,
Seoul, Korea
Korea -- Subsidiary
2014 Secret Group)
2014 -- 2016
2016 East) Subsidiary ofof LL Brands
Brands
ƒ Managed demand planning, projections,
Senior Merchandiser, sourcing
Merchandiser, and Pink
negotiations.
Division (Victoria’s
Senior Pink Division (Victoria’s Secret
Secret Group)
Group)
ƒ Analysed data, and co-ordinatedƒ capacity Managed for both
demandpre-production and production.
planning, projections,
projections, sourcing andand negotiations.
negotiations.
ƒ Managed demand planning, sourcing
ƒ Developed collections and organized allocations.
Analysed data,
data, and
and co-ordinated
co-ordinated capacity
capacity forfor both
both pre-production
pre-production andand production.
production.
ƒƒ Analysed
ƒ Handled primarily ladies’ knit and lounge
Developedwear.collections and organized allocations.
ƒƒ Developed collections and organized allocations.
Global Sourcing Solutions, Seoul, ƒKorea - Branch of Crystal
Handled Group inand Colombia wear.
ƒ Handled primarily
primarily ladies’
ladies’ knit
knit and lounge
lounge wear.
Senior Merchandiser, GEF, Punto BlancoGlobal
2012 - 2013
2012 - 2013 Global Sourcing Solutions, Seoul, Korea -- Branch
Sourcing Solutions, Seoul, Korea Branch of of Crystal
Crystal Group
Group in in Colombia
Colombia
ƒ Responsible for allocation and projection
Senior planning. GEF, Punto Blanco
Merchandiser,
Senior Merchandiser, GEF, Punto Blanco
Developed collections and pre-screened bulk feasibility.
Responsible
Responsible for for allocation
allocation andand projection
projection planning.
ƒ
ƒƒ planning.
ƒ Managed manufacturers and suppliers, and
Developed monitored production
collections status.
and pre-screened
pre-screened bulk feasibility.
feasibility.
ƒƒ Developed collections and bulk
ƒ Handled men’s & ladies’ knit wear and intimate.
Managed manufacturers and and suppliers,
suppliers, and
and monitored
monitored production
production status.
status.
ƒƒ Managed manufacturers
ISS Korea, Seoul, Korea - Sourcingƒ & Buying Handledagentmen’s & & ladies’
ladies’ knit
knit wear
wear and
and intimate.
intimate.
ƒ Handled men’s
Senior Merchandiser,
2010UO Division (Free ISS Korea, People),
Korea, Abercrombie
Seoul, & Fitch, Hollister
Korea -- Sourcing
2010 -- 2012
2012 ISS Seoul, Korea Sourcing & Buying
& Buying agent
agent
Developed collections, managed negotiations
Senior and production for wholesale, retail and web orders.
Senior Merchandiser, UO Division (Free
Merchandiser, UO Division (Free People),
People), Abercrombie
Abercrombie & & Fitch,
Fitch, Hollister
ƒ
Hollister
Mediated costing and time & action plan betweencollections,
Developed brands and managed
manufacturers/suppliers.
Developed collections, managed negotiations and production for wholesale, retail
negotiations and production for wholesale, retail and
and web
web orders.
ƒ
ƒƒ orders.
ƒ Elaborated and produced ideas ofƒfabric positioning
Mediated andand
costing liability
time management.
& action plan between brands and manufacturers/suppliers.
ƒ Mediated costing and time & action plan between brands and manufacturers/suppliers.
ƒ Worked on allocation and risk management with feasible
Elaborated solutions.
and produced
produced ideas of
of fabric
fabric positioning
positioning andand liability
liability management.
management.
ƒƒ Elaborated and ideas
Handled ladies’ & girls’ knit wear. Worked
Worked on allocation and
on allocation and risk
risk management
management with with feasible
feasible solutions.
ƒ
ƒƒ solutions.
SBK & Designers, Seoul, Korea - Sourcing Handled& Buying agent
ƒƒ Handled ladies’
ladies’ && girls’
girls’ knit
knit wear.
wear.
Senior Merchandiser, Team 4 (Undiz, SBK Etam Basic)
2007 - 2010
2007 - 2010 SBK & Designers, Seoul, Korea -- Sourcing
& Designers, Seoul, Korea Sourcing & & Buying
Buying agent
agent
ƒ Arranged collections through sourcing and development,
Senior Merchandiser,
Merchandiser, Team and4 managed
(Undiz, Etamproduction.
Etam Basic)
Senior Team 4 (Undiz, Basic)
ƒ Analysed data, planned projection with allocation.
Arranged collections through
through sourcing
sourcing andand development,
development, and and managed
managed production.
production.
ƒƒ Arranged collections
ƒ Worked on costing and T&A negotiations. Analysed data,
data, planned
planned projection
projection with
with allocation.
allocation.
ƒƒ Analysed
Handled ladies’ & girls’ knit and woven
Workedwear. costing and T&A negotiations.
Worked on
ƒ
ƒƒ on costing and T&A negotiations.
Sunique International Corp., Seoul, Korea
Handled- Branch of&Brooks Brotherswoven wear.
ƒƒ Handled ladies’
ladies’ & girls’
girls’ knit
knit and
and woven wear.
Merchandiser, Knit Division (Brooks Brothers,
Sunique Coldwater Creek, Cutter &Korea
Buck)
2006
2006 -- 2007
2007 Sunique International
International Corp.,
Corp., Seoul,
Seoul, Korea -- Branch
Branch of of Brooks
Brooks Brothers
Brothers
Sourced and developed collections with
Merchandiser, quality fabrics, prints, and styles.
Merchandiser, Knit Division (Brooks Brothers, Coldwater Creek,
Knit Division (Brooks Brothers, Coldwater Creek, Cutter
Cutter & & Buck)
ƒ
Buck)
ƒ Implemented quality control from protos
Sourcedto pre-production
and developed samples
collectionssized petit
with to mama.
quality fabrics, prints, and styles.
ƒƒ Sourced and developed collections with quality fabrics, prints, and styles.
ƒ Handled mainly ladies’ & girls’ƒ & men’s knit wearquality
Implemented including seamless
control golf wear.
from protos
protos to pre-production
pre-production samples
samples sized
sized petit
petit to
to mama.
mama.
ƒ Implemented quality control from to
Hilmarket Korea, Seoul, Korea - Branch of Hilmarket
Handled mainly B.V.
mainly ladies’ Amsterdam
ladies’ & & girls’
girls’ && men’s
men’s knit
knit wear
wear including
including seamless
seamless golf
golf wear.
wear.
ƒƒ Handled
Merchandiser, Men’s
2001 --&2006
Ladies’ leather
2006 Hilmarket & wovenKorea,merchandisingKorea --Division
Seoul, Korea Branch of (Hugo
of Boss,B.V.
Hilmarket PeekAmsterdam
&
2001 Hilmarket Korea, Seoul, Branch Hilmarket B.V. Amsterdam
Cloppenburg, Anson’s, Marc O’Polo, Douglas & Grahame,
Merchandiser, Feraud, Pohland, etc.)
Merchandiser, Men’s & Ladies’ leather & woven merchandising Division
Men’s & Ladies’ leather & woven merchandising Division (Hugo
(Hugo Boss,
Boss, Peek
Peek &
&
ƒ Managed production and developed Cloppenburg, collections. Douglas & Grahame, Feraud, Pohland, etc.)
Cloppenburg, Anson’s, Marc O’Polo, Douglas & Grahame, Feraud, Pohland, etc.)
Anson’s, Marc O’Polo,
Supported brands to establish sales plans
Managed by managing sample & order processes end to end.
Managed production
production and and developed
developed collections.
ƒ
ƒƒ collections.
Handled mainly men’s & ladies’ƒ leather, woven,
Supported and fur wears.
Supported brands
brands toto establish
establish sales
sales plans
plans byby managing
managing sample
sample & & order
order processes
processes endend to
to end.
ƒ
ƒ end.
ƒƒ Handled mainly
Handled mainly men’s
men’s & & ladies’
ladies’ leather,
leather, woven,
woven, andand fur
fur wears.
wears.
ESSEC BusinessEDUCATION
School, Paris, France
MBA in International
2016 Luxury BrandESSEC Management
2016 -- 2017
2017 ESSEC Business
Business School,
School, Paris,
Paris, France
France
Chung-Ang University, Seoul, Korea MBA in in International
International Luxury
Luxury Brand
Brand Management
Management
MBA
Bachelor of Arts Degree in Social Welfare
1992 -
1992 19961996 Chung-Ang
Chung-Ang University,
University, Seoul,
Seoul, Korea
Korea
AND TECHNOLOGY Bachelor of
Bachelor of Arts
Arts Degree
Degree inin Social
Social Welfare
Welfare
Korean: native, English: fluent, French: Basic/Intermediate
LANGUAGES AND TECHNOLOGY
Microsoft Office,Languages
Apple iWork (Keynote, Korean: Numbers, and Pages)
native, English:
English: fluent, French:
French: Basic/Intermediate
Basic/Intermediate
Languages Korean: native, fluent,
Computer skills
Computer skills Microsoft Office,
Microsoft Office, Apple
Apple iWork
iWork (Keynote,
(Keynote, Numbers,
Numbers, and and Pages)
Pages)
avel, gastronomy,INTERESTS
sports
Fashion,
Fashion, luxury,
luxury, travel,
travel, gastronomy, gastronomy, sports
sports
13
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Michelle KATZ
MichelleKATZ
Michelle KATZ

michelle.katz@essec.edu
michelle.katz@essec.edu
michelle.katz@essec.edu
Nationality: Spanish/Venezuelan
ECTIVE Nationality: Spanish/Venezuelan
Nationality: Spanish/Venezuelan
CAREER
h over 6 years ofCAREER OBJECTIVE
experience OBJECTIVE
in the FMCG sector with a passion for building iconic brands. Interested in
anagement careerBrand
in fragrances
manager &with
cosmetics in Europe
over66years
years or the USA.
ofexperience
experience
Brand manager with over of ininthe
theFMCG
FMCGsector
sector with
withaapassion
passionfor
forbuilding
buildingiconic
iconicbrands.
brands.Interested
Interestedinin
AL EXPERIENCE pursuing a brand management career in fragrances & cosmetics in Europe or
pursuing a brand management career in fragrances & cosmetics in Europe or the USA. the USA.
PROFESSIONAL
iktor & Rolf /L'Oréal Luxe, Paris, France
PROFESSIONAL EXPERIENCE
EXPERIENCE
SSEC Field Project / Consulting Mission
2017 Viktor &Rolf
Rolf/L'Oréal
/L'OréalLuxe, Luxe,Paris,
Paris,FranceFrance
2017 Viktor &
Conceiving an(2,5action plan to boost
months) ESSEC SPICEBOMB
Field Project franchise
/ Consulting throughMission an innovative product mix and
(2,5 months) ESSEC Field Project / Consulting Mission
360° plan Conceiving an action plan to boost SPICEBOMB franchise franchise through
through an an innovative
innovative product
product mixmix and
and
ƒ
ƒ
Conceiving an action plan to boost SPICEBOMB
mmy Choo, Paris, France – ESSEC Retail 360° internship
plan
360° plan
Learnt the fundamental
March2017 elementsJimmy
2017 of running
Choo, a store
Paris,France
France––ESSEC ESSECRetail Retailinternship
internship
March Jimmy Choo, Paris,
rocter & Gamble(1International
week) Operations,
Learntthe Panamá
thefundamental City, Panamá
fundamental elementsof ofrunning
runningaastore store
(1 week) ƒ
ƒ
Learnt elements
rand Manager Gillette
2013-APDOs
2016 & Beauty
-2016 ProcterCare &GambleGDM - Marketing
Gamble International Department
Operations,Panamá PanamáCity, City,Panamá
Panamá
2013 Procter & International Operations,
Outlined portfolio
2016opportunitiesBrand for hair
Brand care, soaps
Manager and APDOs
Gillette deodorantsBeauty categories Carewhile GDMdefining FY1617
2016 Manager Gillette APDOs &&Beauty Care GDM --Marketing
Marketing Department
Department
strategies to return business “pocket Outlined
of profit”portfolio P&G LA (+142%
status foropportunities for hair profit
care, margin).
soaps and deodorants categorieswhile
whiledefining
definingFY1617
FY1617
ƒ
ƒ
Outlined portfolio opportunities for hair care, soaps and deodorants categories
Created portfolio simplification and must-have
strategies to SKUs
return recommendation
business “pocket of to drive
profit” status focus
for P&Gon LA the(+142% profit margin).
strategies to return business “pocket of profit” status for P&G LA (+142% profit margin).
Distributors, while improving sales and gross portfolio
Created margin (+16%) for the category.
simplification and must-have
must-have SKUs SKUs recommendation
recommendation toto drive drive focus
focus onon the
the
ƒ
ƒ
Created portfolio simplification and
cting Brand Manager Safeguard - Marketing Department
Distributors, while improving sales and gross margin (+16%) for the category.
Distributors, while improving sales and gross margin (+16%) for the category.
Developed and2015 executed
2016strategy to accelerate
Acting BrandManager growthSafeguard
Manager behind trading-in newDepartment
users and trading-up
2015 --2016 Acting Brand Safeguard --Marketing Marketing Department
current users, enabling +2% profit margin, +8pts
Developed and value share
and executed and
executed strategy 5% YoY budget
strategy toto accelerate
accelerate efficiency.
growth behindbehind trading-in
trading-in new new users
users and
and trading-up
trading-up
ƒ
ƒ
Developed growth
Built a sustainable business model after the users,
current divestiture
enablingof Camay
+2% & Zest
profit brands,
margin, over-delivering
+8pts valueshareshareandsales
and5% 5%YoYYoYbudget
budgetefficiency.
efficiency.
current users, enabling +2% profit margin, +8pts value
(105 IYA) & profit (+$2MM) targets. Value
Built share reached record-high levels.
ƒ
ƒ
Built aasustainable
sustainable business
business modelafter
model afterthe thedivestiture
divestitureof ofCamay
Camay&&Zest Zestbrands,
brands,over-delivering
over-deliveringsales
sales
Partnered with Product Supply team(105 to move
IYA) sourcing
& profit from in-house
(+$2MM) plantValue
targets. to 3rdshareparty,reached
while helping
record-high levels.
(105 IYA) & profit (+$2MM) targets. Value share reached record-high levels.
local team transition codes, to reduce NPIs. Project
Partnered deliveredSupply
withProduct
Product +$3.14team GOGS savings.
ƒ
ƒ
Partnered with Supply team totomove
move sourcingfrom
sourcing fromin-house
in-houseplant planttoto3rd
3rdparty,
party,while
whilehelping
helping
Revamped digital strategy and digital target.
local team Results
transition include:
codes, i)toYouTube:
reduce 125 Project
NPIs. IYA views with 19%
delivered +$3.14 GOGS savings.
local team transition codes, to reduce NPIs. Project delivered +$3.14 GOGS savings.
of YA budget (CPV: 66 IYA). ii) ƒ Facebook:
Revamped +74MMdigitalimpressions,
strategyand andCPM digital ix.target.
83 vs. Results
planned.include: i) YouTube: 125 IYA views with 19%
ƒ Revamped digital strategy digital target. Results include: i) YouTube: 125 IYA views with 19%
Defined communication guidelinesofin line
YAbudget with
budget(CPV: consumer
(CPV:66 66IYA). media
IYA).ii) habits,
ii)Facebook:
Facebook:+74MM improving
+74MMimpressions,reach and CPM ix. 83 vs. planned.
impressions,
of YA CPM ix. 83 vs. planned.
awareness (140 IYA), while saving 2% of FY´s agency
Defined communication budget
communication guidelines by leveraging
guidelines inin line global
line with content.
with consumer
consumer media media habits,
habits, improving
improving reach
reach and
and
ƒ
ƒ
Defined
ssistant Brand Manager Old Spice - Marketing awareness Department
(140IYA),
IYA),while whilesaving
saving2% 2%of ofFY´s
FY´sagency
agencybudget budgetby byleveraging
leveragingglobal
globalcontent.
content.
awareness (140
Managed business2013focusing
2015 on Assistant
profitable
AssistantBrand growthManager
Brand via portfolio expansion
OldSpice
Spice and brand re-launch to over-
2013 --2015 Manager Old --Marketing
Marketing Department
Department
deliver volume (112 IYA) and value sales (131business
Managed IYA), while focusinggrowingon share (+0.7pts
profitable growth vs.viaYA).portfolioexpansion
expansionand andbrand
brandre-launch
re-launchtotoover-
over-
ƒ
ƒ
Managed business focusing on profitable growth via portfolio
Designed and launched brand in Brazil deliver and
volume Colombia
(112 (including
IYA) and value marketing
sales (131 campaign,
IYA), portfolio
while growing share (+0.7pts vs. YA).
deliver volume (112 IYA) and value sales (131 IYA), while growing share (+0.7pts vs. YA).
across forms and financial structure). Year 1 results:
Designed volume atbrand
and launched
launched ix. 110 vs. target.and Colombia (including marketing campaign, portfolio
ƒ
ƒ
Designed and brand inin Brazil Brazil and Colombia (including marketing campaign, portfolio
Developed the first one-on-one live Twitter campaign for P&G LA, Year reaching (in one weekend)
across forms and financial structure). Year 11results:
across forms and financial structure). results: volume
volume atatix.
ix.110
110vs.vs.target.
target.
6.89MM impressions, +6MM followers, 10.5%
Developed engagement
the first and
one-on-one 4.5MM live mentions.
Twitter campaign for P&G LA, reaching (in one
one weekend)
weekend)
ƒ
ƒ
Developed the first one-on-one live Twitter campaign for P&G LA, reaching (in
Crafted content strategy and defined6.89MM new digital target, achieving
impressions, +6MMfollowers, +50% engagement
followers, 10.5%engagement rate and +90%
engagement and4.5MM
4.5MMmentions.
mentions.
6.89MM impressions, +6MM 10.5% and
view rate in Facebook and YouTube, and topcontent
Crafted 10 video in YouTube´s
strategy and defined Leader´s
defined Board.
newdigitaldigital target,
target, achieving
achieving +50% +50% engagement
engagement raterate and
and +90%
+90%
ƒ
ƒ
Crafted content strategy and new
rocter & Gamble, Caracas, Venezuela view rate in Facebook and YouTube, and top 10
view rate in Facebook and YouTube, and top 10 video in YouTube´s Leader´s Board. video in YouTube´s Leader´s Board.
ssistant Brand Manager
2010 - Head & Shoulders
2013 Procter &- Marketing
Gamble,Caracas, Department
Caracas, Venezuela
2010 - 2013 Procter & Gamble, Venezuela
Developed Business Review and plans toBrand
turn around the Head
business despite limited importations, fixed
Assistant Brand Manager Head &&Shoulders
Assistant Manager Shoulders --Marketing
Marketing Department
Department
prices and fixed FX. Brand grewƒ +6.3 pts volume
Developed share and
Business became
Review and best-selling
plans to brand.
turn around the business despitelimited
limitedimportations,
importations,fixed
fixed
ƒ Developed Business Review and plans to turn around the business despite
Designed 3in1 male shampoo launch, prices leveraging
and fixed baseball
FX. Brand star
grew Johan
+6.3 pts volume
Santana and share
P&G’s and became
sport best-selling brand.
prices and fixed FX. Brand grew +6.3 pts volume share and became best-selling brand.
platform, reaching +$500M in savings. Brand reached
Designed 3in1 male 2nd shampoo
male overall rating launch,scoreleveraging
within category. baseball star star Johan
Johan Santana
Santana and
and P&G’s
P&G’s sport
sport
ƒ
ƒ
Designed 3in1 shampoo launch, leveraging baseball
platform, reaching +$500M in savings.
platform, reaching +$500M in savings. Brand reached Brand reached2nd 2ndoverall
overallrating
ratingscore
scorewithin
withincategory.
category.
ESSEC Business EDUCATION
School, Paris, France
EDUCATION
MBA in International Luxury
2017BrandESSEC Management – Class of 2017
2016 --2017
2016 ESSEC Business
Business School,
School, Paris,France
Paris, France
Universidad Católica Andrés Bello, Venezuela
MBA in International LuxuryBrand BrandManagement
Management––Class Classof of2017
2017
MBA in International Luxury
Bachelor’s Degree2005 - 2010
in Economics Universidad Católica Andrés Bello, Venezuela
2005 - 2010 Universidad Católica Andrés Bello, Venezuela
AND TECHNOLOGY Bachelor’sDegree
Bachelor’s DegreeininEconomics
Economics
Spanish / English:LANGUAGES
native, French: intermediate
ANDTECHNOLOGY
TECHNOLOGY
LANGUAGES AND
Microsoft Office and MacOS
Languages
Languages Spanish //English:
Spanish English:native,native,French:
French:intermediate
intermediate
Computerskills
Computer MicrosoftOffice
skills Microsoft Officeand andMacOS
MacOS
INTERESTS
munity work, mentoring,
INTERESTS wine and spirits, food and fashion.
Photography, communitywork,
Photography, community work,mentoring,
mentoring,wine wineand andspirits,
spirits,food foodand andfashion.
fashion.

14
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Laurie KONCEWICZ
Laurie KONCEWICZ

laurie_kz@msn.com
laurie_kz@msn.com
Nationality: French / Belgian
Nationality: French / Belgian
ECTIVE
in product management
CAREERin fashion & accessories.
OBJECTIVE
To pursue a career in product management in fashion & accessories.
AL EXPERIENCE
Christian Dior Couture, Paris, France
PROFESSIONAL - ESSEC Field Project/Consulting Mission
EXPERIENCE
ƒ Developing a new service concept for the future of luxury shopping at Dior
2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission
Louis Vuitton, Champs Elysées, Paris, France - ESSEC Retail internship
(2,5 months) ƒ Developing a new service concept for the future of luxury shopping at Dior
ƒ Learnt the fundamental elements of running a store
March 2017 Louis Vuitton, Champs Elysées, Paris, France - ESSEC Retail internship
L’ORÉAL, Montreal, Canada
(1 week) ƒ Learnt the fundamental elements of running a store
Retail Image Specialist, BIOTHERM & CLARISONIC
2011 - 2016 L’ORÉAL, Montreal, Canada
ƒ Implemented the brands’ standards and image in over 500 Canadian stores
2014 - 2016 Retail Image Specialist, BIOTHERM & CLARISONIC
ƒ Managed meticulous projects such as development of visual displays to support the launches
ƒ Implemented the brands’ standards and image in over 500 Canadian stores
ƒ Participated in the opening of new stores
ƒ Managed meticulous projects such as development of visual displays to support the launches
ƒ Permanently communicated with suppliers and closely followed-up on the progress of various
ƒ Participated in the opening of new stores
projects
ƒ Permanently communicated with suppliers and closely followed-up on the progress of various
ƒ Realized planograms to communicate the placement of products in store and the brand story
projects
ƒ Evaluated the condition of stores and took control of corrective actions
ƒ Realized planograms to communicate the placement of products in store and the brand story
ƒ Oversaw budget of approximately CAD$1M
ƒ Evaluated the condition of stores and took control of corrective actions
Merchandising-Trade Coordinator, ƒLANCÔME Oversaw budget of approximately CAD$1M
ƒ Realized planograms to communicate the placement of products in store and the brand story
2011 – 2014 Merchandising-Trade Coordinator, LANCÔME
ƒ Evaluated the condition of stores and took control of corrective actions
ƒ Realized planograms to communicate the placement of products in store and the brand story
ƒ Collaborated closely with marketing teams to implement launch strategies in stores
ƒ Evaluated the condition of stores and took control of corrective actions
ƒ Created visual merchandising guidelines
ƒ Collaborated closely with marketing teams to implement launch strategies in stores
ƒ Trained a new member
ƒ Created visual merchandising guidelines
EABJM, Paris, France ƒ Trained a new member
(International School)
July 2009 EABJM, Paris, France
Summer Camp Counselor
(International School)
ƒ Elaborated ideas for daily activities which allowed to demonstrate creativity, leadership and
Summer Camp Counselor
initiative
ƒ Elaborated ideas for daily activities which allowed to demonstrate creativity, leadership and
ƒ Took responsibility of the well-being and education of young children
initiative
ƒ Took responsibility of the well-being and education of young children
ESSEC BusinessEDUCATION
School, Paris, France
MBA in International Luxury Brand Management
2016 - 2017 ESSEC Business School, Paris, France
Cases studies include:
MBA in International Luxury Brand Management
ƒ Gucci Group: Freedom within the framework (International Marketing)
Cases studies include:
ƒ Mauboussin (International Marketing)
ƒ Gucci Group: Freedom within the framework (International Marketing)
McGill University, Montreal, Canada ƒ Mauboussin (International Marketing)
Bachelor of Commerce, Major in Marketing, Minor in Organizational Behaviour
2008 - 2011 McGill University, Montreal, Canada
AND TECHNOLOGY Bachelor of Commerce, Major in Marketing, Minor in Organizational Behaviour
French: mother tongue, English: fluent, Spanish: intermediate, Italian: beginner, Japanese: notions
LANGUAGES AND TECHNOLOGY
PC & Mac. Microsoft Office Suite. SAP. Spaceman. Photoshop, Illustrator & InDesign (beginner
Languages French: mother tongue, English: fluent, Spanish: intermediate, Italian: beginner, Japanese: notions
skills)
Computer skills PC & Mac. Microsoft Office Suite. SAP. Spaceman. Photoshop, Illustrator & InDesign (beginner
skills)
ods, jewellery, travel, interior design, photography, music, golf
INTERESTS
Fashion, leather goods, jewellery, travel, interior design, photography, music, golf

15
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Dhanika KOTHARI
Dhanika KOTHARI

dhanika.af1@gmail.com
dhanika.af1@gmail.com
Nationality: Indian
Nationality: Indian
ECTIVE
CAREER
in Brand Management OBJECTIVE
& Digital Marketing in the global wines & spirits industry
To pursue a career in Brand Management & Digital Marketing in the global wines & spirits industry
AL EXPERIENCE
PROFESSIONAL
Maison Collet, Ay EXPERIENCE
- Essec Field Project/Consulting Mission
ƒ Recommending 2017an innovative digital
Maison communication strategy
Collet, Ay - Essec thatProject/Consulting
Field is consistent with the champagne
Mission
brand's DNA,(2,5
namely a
months)craftsman's
ƒ
brand
Recommending an innovative digital communication strategy that is consistent with the champagne
Sula Vineyards Pvt. Ltd, Mumbai, India brand's DNA, namely a craftsman's brand
(India’s largest premium wine company
2014 - 2016 Sulawith over 65%
Vineyards market
Pvt. share, thriving
Ltd, Mumbai, Indiaexport business and a
large import portfolio) (India’s largest premium wine company with over 65% market share, thriving export business and a
Assistant Manager - Marketing large import portfolio)
ƒ Developed the annual marketingAssistant
budget for FY 16 &
Manager 17 and monitored MTD and YTD spends
- Marketing
ƒ Responsible for creating and implementing
ƒ
an omni-channel
Developed the annual marketingmarketing plan for
budget for brand,
FY 16 limited
& 17 and monitored MTD and YTD spends
editions, new brand launches andƒ packaging,
Responsible for creating and implementing anIndia
consumer and trade promotions pan omni-channel marketing plan for brand, limited
ƒ Conceived and executed new displays and wine
editions, newaccessories for theand
brand launches brand, led the sourcing
packaging, consumerprocess,
and trade promotions pan India
upgraded brand POS and reduced ƒ
overall spends by 35%
Conceived and executed new displays and wine accessories for the brand, led the sourcing process,
ƒ Managed sponsors for SulaFest (annual gourmet
upgraded world
brand POSmusic
and festival
reduced–overall
footfallspends
of 13000) and part of
by 35%
the taskforce that upped the sponsorship
ƒ
revenue for SulaFest ’16 by 76%
Managed sponsors for SulaFest (annual gourmet world music festival – footfall of 13000) and part of
ƒ Engaged a new creative agency and implemented visual
the taskforce that communication
upped for SulaFest
the sponsorship revenue for SulaFest ’16 by 76%
ƒ Led selection and on-boarding ofƒ new PR agency,
Engaged a newdefined theagency
creative scope andof work and formulated
implemented visual the PR
communication for SulaFest
strategy and media targets for FYƒ
17Led selection and on-boarding of new PR agency, defined the scope of work and formulated the PR
ƒ Worked closely with the digital teams on various
strategy social media
and media targetsand
for FYweb17campaigns; studied success
metrics and analytics ƒ Worked closely with the digital teams on various social media and web campaigns; studied success
ƒ Initiated online and offline brand collaborations
metrics and for consumer interaction and brand recall
analytics
ƒ Managed creative communication ƒ
for the brand, liaising with thebrand
Initiated online and offline design team to develop
collaborations relevant interaction and brand recall
for consumer
and effective communication whileƒ
upholding the brand DNA
Managed creative communication for the brand, liaising with the design team to develop relevant
ƒ Achieved ‘Employee of the Quarter’and award in FY’15
effective Q3, a significant
communication whilequarter for the
upholding thecompany
brand DNA
ƒ Managed 1 direct report and 2 interns
ƒ Achieved ‘Employee of the Quarter’ award in FY’15 Q3, a significant quarter for the company
Adonta Mobility Solutions, Mumbai, ƒ India
Managed 1 direct report and 2 interns
(Tech start-up handling in-store
2013 - 2014 music for
Adonta retail and hospitality)
Mobility Solutions, Mumbai, India
Marketing Executive (Tech start-up handling in-store music for retail and hospitality)
ƒ Involved in business development for the company;
Marketing Executiveresponsible for tying up with and managing
accounts of brands like Enrich Salons,
ƒ InvolvedClaridges
Hotel in business development for the company; responsible for tying up with and managing
ƒ Responsible for creatives, brand video and social
accounts media like
of brands communication forHotel
Enrich Salons, the company
Claridges
ƒ Responsible for creatives, brand video and social media communication for the company
ESSEC BusinessEDUCATION
School, Paris, France
2016 Luxury
MBA in International - 2017 BrandESSEC
Management
Business School, Paris, France
Case studies include: E-commerce for Chateau
MBA de Versailles,
in International Hennessy
Luxury Brand&Management
Old Monk – A cultural
biography, Veuve Clicquot – DigitalCaseauditstudies
and recommendations
include: E-commerce for Chateau de Versailles, Hennessy & Old Monk – A cultural
NMIMS Global Access School for biography,
ContinuingVeuveEducation,
ClicquotMumbai,
– DigitalIndia
audit and recommendations
Post Graduate Diploma in
2013 - 2015 Marketing Management
NMIMS Global Access School for Continuing Education, Mumbai, India
Mumbai University – Wilson College, Post Mumbai, India in Marketing Management
Graduate Diploma
Bachelors in Mass Media
2009 - 2012(Advertising)
Mumbai University – Wilson College, Mumbai, India
AND TECHNOLOGY Bachelors in Mass Media (Advertising)
English/Hindi/Gujarati/Marathi
LANGUAGES AND French
: fluent, : basic
TECHNOLOGY
MS Office: Word, PowerPoint, Excel
Languages English/Hindi/Gujarati/Marathi : fluent, French : basic
Wines & Spirits Education Trust London
Computer skills – Level
MS Office: 1 Award
Word, in WinesExcel
PowerPoint,
Digital MarketingCertifications:
& Social Media –Wines
by Benedict Hayes, MD Sociomantic
& Spirits Education Labs
Trust London – Level 1 Award in Wines
Digital Marketing & Social Media – by Benedict Hayes, MD Sociomantic Labs
hy, books, yoga INTERESTS
Travel, photography, books, yoga

16
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Ida LAI
Ida LAI
Ida LAI

ida.lai@essec.edu
ida.lai@essec.edu
ida.lai@essec.edu
Nationality: Canadian/ HK
Nationality: Canadian/ HK
ECTIVE Nationality: Canadian/ HK
CAREER OBJECTIVE
g/merchandising CAREER
in luxury fashion accessories and footwear.
A position inOBJECTIVE
buying/merchandising in luxury fashion accessories and footwear.
AL EXPERIENCE A position in buying/merchandising in luxury fashion accessories and footwear.
PROFESSIONAL EXPERIENCE
Christian Louboutin, Paris,
PROFESSIONAL France EXPERIENCE
2017 Christian Louboutin, Paris, France
ESSEC Field Project/Consulting Mission
(April
2017 - July) ESSEC
Christian Field Project/Consulting
Louboutin, Paris, FranceMission
ƒ Defining a digitalization plan for special orders
(April - July) ƒESSEC Defining a digitalization planMission
Field Project/Consulting for special orders
Christian Louboutin, Paris, France Defining a digitalization
March 2017 Christian
ƒ Louboutin, Paris, plan for special orders
France
ESSEC Retail Internship
(1 week) ESSEC
March 2017elementsChristian Retail Internship
Louboutin,
ƒ Learnt the fundamental of managing a luxuryParis,
boutiqueFrance
(1 week) ƒESSEC Learnt theInternship
Retail fundamental elements of managing a luxury boutique
CICINO, Vancouver, Canada – (Luxury multibrand fashion boutique)
2014 - 2016 ƒCICINO, LearntVancouver,
the fundamentalCanadaelements of managing
– (Luxury multibranda luxury boutique
fashion boutique)
Product Manager
2014 - 2016 Product Manager
CICINO, Vancouver, Canada – (Luxury multibrand fashion boutique)
ƒ Developed buying strategy for women and men apparel and accessories
ƒProduct Manager
Developed buying strategy for women and men apparel and accessories
ƒ Responsible for vendor relations, inventory management and sales & markdown calendars
Responsible
Developed for vendor
buying relations,
strategy for inventory management and sales & markdown calendars
ƒ
ƒƒ
Designed and launched the CICINO’s website in three months- alsowomen
launchedandCICINO
men apparel
VIP, and
a accessories
ƒƒ Designed
Responsible andfor vendor
launched relations,
the CICINO’s inventory management
website also&launched
and sales
in three months- markdown CICINO VIP, a
calendars
members’ only initiative to improve web product offering of exclusive products; increased web
users by 50% in 10 months ƒ Designed
members’ and
onlylaunched
initiativethe
to CICINO’s
improve web product
website in offering
three also
of exclusive
months- launched CICINO
products; VIP,web
increased a
users
members’by 50%
only ininitiative
10 months to improve web product offering of exclusive products; increased web
ƒ Developed and implemented a social media marketing plan, reaching 2000+ instagram followers
ƒ Developed
users andinimplemented
bymonths
50% 10 months a social media marketing plan, reaching 2000+ instagram followers
and a mailing list of 500+ subscribers in 10
ƒ and a mailing list of 500+ subscribers
Developed and implemented in 10 months
a social media marketing plan, reaching 2000+ instagram followers
Aritzia Inc., Vancouver, Canada – (Contemporary women’s fashion brand)
2012 - 2014 and a mailing list of 500+ subscribers
Aritzia Inc., Vancouver, Canada – (Contemporary in 10 months women’s fashion brand)
Product Catalog Coordinator
2012 - 2014 Product
Aritzia Inc., Catalog Coordinator
Vancouver, Canada – (Contemporary women’s fashion brand)
ƒ Managed Aritzia’s Canadian and American websites with a database of over 50,000 SKUs.
ƒProduct Catalog
Managed Coordinator
Aritzia’s Canadian and American websites with a database of over 50,000 SKUs.
ƒ Increased catalog publishing effectiveness and accuracy from 85% to 97% within six months by
ƒƒ Increased
Managed catalog publishing
Aritzia’s Canadian effectiveness
Americanand
andfigure-shooting accuracy
websites withfrom 85% to of
a database 97% within
over sixSKUs.
50,000 months by
modifying the existing daily/weekly/seasonal campaigns, and on/off calendar.
modifying
Increased the existing
catalog daily/weekly/seasonal
publishing effectiveness and campaigns,
accuracy and 85%
from on/offtofigure-shooting
97% within six calendar.
months by
ƒ Oversaw product catalog operating budget of $50,000 and prepared financial statements for managers
ƒ
ƒ Oversaw
modifying product
the catalog
existing operating budget of $50,000
daily/weekly/seasonal campaigns, andand
prepared
on/off financial statements
figure-shooting for managers
calendar.
and executives.
and executives.
Oversaw product catalog operating budget of $50,000 and prepared financial statements for managers
Sales Associate ƒ
Salesand Associate
executives.
Markio Design, Toronto, Canada –Sales (Luxury & contemporary shoes retailer)
Associate
2012 - 2013 Markio Design, Toronto, Canada – (Luxury & contemporary shoes retailer)
E-Commerce Manager
2012 - 2013 E-Commerce
Markio Design, Manager
Toronto, Canada – (Luxury & contemporary shoes retailer)
ƒ Responsible for the development and launch of newly redesigned DAVIDS and Capezio websites-
ƒE-Commerce
ResponsibleManager
for the development and launch of newly redesigned DAVIDS and Capezio websites-
over 30 brands and 5000+ SKUs of products
over 30 brands
Responsible forand
the 5000+ SKUs of
development andproducts
launchplatforms)
of newly redesigned DAVIDS and Capezio websites-
ƒ Created and executed all online marketing initiatives
ƒ
(including all social media
ƒ Created and executed
over 30 brands all online
and 5000+ SKUsmarketing
of products initiatives (including all social media platforms)
Endeavour Marketing, Toronto, Canada – (Marketing Agency)
2011 - 2012 Created Marketing,
ƒEndeavour and executedToronto,
all onlineCanada
marketing initiatives Agency)
– (Marketing (including all social media platforms)
American Express Account Executive
2011 - 2012 American
Endeavour Express Account
Marketing, Executive
Toronto, Canada – (Marketing Agency)
ƒ Assisted in launching new American Express initiative - American Express Delights, a program of
ƒAmerican
AssistedExpress Accountnew
in launching Executive
American Express initiative - American Express Delights, a program of
curated special offers and experiences for top tier American Express Cardmembers
ƒ curated special offers and experiences
Assisted in launching new American Express for top initiative
tier American ExpressExpress
- American Cardmembers
Delights, a program of
EDUCATION curated special offers and experiences for top tier American Express Cardmembers
ESSEC Business School, Paris, France
2016 - 2017
EDUCATION ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2016 - 2017 MBA
ESSEC in Business
International Luxury
School, Brand
Paris, Management
France
ƒ Case studies include: Burberry Beauty Online/Offline Distribution, Christian Louboutin Co-
ƒMBA Case
in studies include:
International Burberry
Luxury Brand Beauty Online/Offline Distribution, Christian Louboutin Co-
Management
branding, Digital Analysis on CÉLINE, Cultural Biography on Jimmy Choo & Tamara Mellon
branding,
Case Digital
studies Analysis
include: on CÉLINE,
Burberry Beauty Cultural Biography
Online/Offline on Jimmy
Distribution, Choo &
Christian Tamara Mellon
Louboutin Co-
ƒ Candidate for #INSIDELVMH ƒ
ƒ Candidate
branding, for #INSIDELVMH
Digital Analysis on CÉLINE, Cultural Biography on Jimmy Choo & Tamara Mellon
1 of 220 students selected out of 1000+ European students to attend an event hosted by LVMH
1 of 220 students
Candidate selected out of 1000+ European students to attend an event hosted by LVMH
for #INSIDELVMH
Western University, London, Canada ƒ
2007 - 2011 Western University,
1 of 220 students London,
selected Canada
out of 1000+ European students to attend an event hosted by LVMH
Bachelor in Business Management and Organizational Studies
2007 - 2011 Bachelor
Western University, in Business Management
London, Canada and Organizational Studies
AND TECHNOLOGY Bachelor in Business Management and Organizational Studies
LANGUAGES AND TECHNOLOGY
English/Cantonese: native, Mandarin/Shanghainese: fluent, French: beginner
Languages
LANGUAGES AND English/Cantonese:
TECHNOLOGY native, Mandarin/Shanghainese: fluent, French: beginner
MS Office, Adobe Photoshop, Basic HTML
Computer
Languagesskills MS Office, Adobe Photoshop,
English/Cantonese: Basic HTML
native, Mandarin/Shanghainese: fluent, French: beginner
Computer skills
INTERESTS MS Office, Adobe Photoshop, Basic HTML
aveling, fashion and sports.
INTERESTS
Animals, music, traveling, fashion and sports.
Animals, music, traveling, fashion and sports.
17
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Kelly (Juhee) LEE Kelly (Juhee) LEE
Kelly (Juhee) LEE

leejuhee@hotmail.com leejuhee@hotmail.com
leejuhee@hotmail.com
Nationality: Korean Nationality: Korean
ECTIVE Nationality: Korean
CAREER OBJECTIVE
in business development,
pursueretail
CAREER
To management
a OBJECTIVE
career in business or development,
travel retail preferably in fragrances
retail management & cosmetics
or travel or
retail preferably in fragrances & cosmetics or
ies fashion & accessories
To pursue a career in business development, retail management or travel retail preferably in fragrances & cosmetics or
AL EXPERIENCE fashion & accessories EXPERIENCE
PROFESSIONAL
DFS, Paris, France 2017- Essec Field Project/Consulting
PROFESSIONAL DFS, EXPERIENCE
Paris, France Mission
- Essec Field Project/Consulting Mission
ƒ Prioritizing options to
(2,5 months) enhance customer experience
Prioritizing in ato
options Parisian department
customer store, basedinona Parisian department store, based on
2017 DFS,
ƒ Paris, France - Essecenhance experience
Field Project/Consulting Mission
comprehensive retail environment benchmark comprehensive retailtoenvironment benchmark
(2,5 months) ƒ Prioritizing options enhance customer experience in a Parisian department store, based on
Sisley, Printemps, Paris, France – Sisley,
ESSECPrintemps,
Retail internship France – ESSEC Retail internship
March 2017 comprehensive Paris, retail environment benchmark
ƒ Learnt the fundamental
(1 week) elements of running
Learnt thea store
fundamental elements of running a store
March 2017 Sisley,
ƒ Printemps, Paris, France – ESSEC Retail internship
Marriott International
2013 Inc. HQ, Maryland,
- 20015 U.S.A.
(1 week) ƒMarriottLearntInternational
the fundamental Inc.elements
HQ, Maryland,
of running U.S.A.
a store
Revenue Manager, Revenue Management Revenue Remote Solutions
2013 - 20015 MarriottManager, International Revenue Inc.Management
HQ, Maryland, Remote U.S.A.Solutions
ƒ Provided strategic and technicalƒ leadership Provided to strategic
maximizeand revenue opportunities for 14 Hotels in 5
Revenue Manager, Revenuetechnical
Management leadership
Remote to Solutions
maximize revenue opportunities for 14 Hotels in 5
different markets across the US, a total of 1,198
different markets Rooms and over $26m in revenue
ƒ Provided strategicacross the US, leadership
and technical a total of 1,198 Rooms and
to maximize over opportunities
revenue $26m in revenuefor 14 Hotels in 5
ƒ Improved YTD forecast accuracy byImproved
4 points and YTD grew YTD revenue by
forecast 10.3% forand
12 grew
hotels
ƒ different markets across accuracy
the US, a by 4 points
total of 1,198 Rooms YTD revenue
and over $26mbyin10.3% for 12 hotels
revenue
ƒ Utilized all available tools and systems, applicable
Utilized allYTD by brand,
available toolsto and
develop strategies
systems, focused
applicable on
by brand,
ƒ Improved forecast accuracy by 4 points and grew YTD to develop
revenue bystrategies
10.3% forfocused
12 hotelson
revenue maximization. revenue maximization.
ƒ Utilized all available tools and systems, applicable by brand, to develop strategies focused on
ƒ Conducted weekly sales strategyƒ meetings Conducted with weekly
stakeholders
sales (GMs,
strategyDOS&Ms,
meetings with and stakeholders
representatives (GMs, DOS&Ms, and representatives
revenue maximization.
of owner companies) analysed market of changes influencing
owner companies) performance
analysed market decision,
changes and ensured that
ƒ Conducted weekly sales strategy meetings withinfluencing
stakeholdersperformance
(GMs, DOS&Ms, decision,
andand ensured that
representatives
price points and inventory were correctly price set
pointsup atandallinventory
points of weresale correctly set up at all points of sale
of owner companies) analysed market changes influencing performance decision, and ensured that
Marriott Curacao, Curacao,
- 2013 Caribbean Marriott - Revenue Analysis Manager
2012 price Curacao,
points and Curacao,
inventory Caribbean
were correctly - Revenue
set up atAnalysis Manager
all points of sale
ƒ Led all the processes associatedƒwithLed demand, revenue and forecasting
2012 - 2013 Marriottall the processes
Curacao, Curacao,associated with demand,
Caribbean - Revenue revenue
AnalysisandManager
forecasting
ƒ Ensured strategic pricing and positioning Ensured of transient
strategic and group
pricing andsegments
positioningto drive performance
of transient
ƒ Led all the processes associated with demand, revenueand andgroup segments to drive performance
forecasting
ƒ Provided market strategy expertise and leadership
Providedstrategic to General
market strategy Manager,
expertise property
and leadershipleadership teams Manager, property leadership teams
to General
ƒ Ensured pricing and positioning of transient and group segments to drive performance
and sales leaders and sales marketleaders strategy expertise and leadership to General Manager, property leadership teams
ƒ Provided
ƒ Worked closely with finance andƒ sales teamsclosely
Worked to develop an annual budget and forecast
and sales leaderswith finance and sales teams to develop an annual budget and forecast
Marriott Executive Apartments,
2007 - 2010 Seoul, Korea
ƒMarriott
Worked Executive
closely with Apartments,
finance and Seoul,
salesKorea
teams to develop an annual budget and forecast
Courtyard Times Square, Seoul, Korea Courtyard Times Square, Seoul, Seoul,
Korea Korea
2007 - 2010 Marriott Executive Apartments,
Cluster Director of Revenue Management Cluster(Pre-opening
Director & Opening
ofSquare,
Revenue member) (Pre-opening & Opening member)
Management
Courtyard Times Seoul, Korea
ƒ Recommended sales strategies to maximize
Recommended revenue through analysis
sales strategies to of reports, revenue
maximize statistics, and market
Cluster
ƒ Director of Revenue Management (Pre-opening &through Opening analysis
member) of reports, statistics, and market
information information
ƒ Recommended sales strategies to maximize revenue through analysis of reports, statistics, and market
ƒ Led revenue management processes and revenue
Led reservation functions for
management 2 hotels,
processes and a total of 386 functions
reservation rooms for 2 hotels, a total of 386 rooms
ƒ information
ƒ Managed 5-member reservation teamManaged 5-member reservation team
ƒ Led revenue management processes and reservation functions for 2 hotels, a total of 386 rooms
ƒ Received Best RevPar Index (revenue) GrowthBest
Received award 2010Index
RevPar in Asia Pacific region
(revenue) for the hotel
ƒ Managed 5-member reservation team Growth award 2010 in Asia Pacific region for the hotel
Marriott Busan, 2002 Busan, Korea
- 2006 ƒMarriott
Received Busan, BestBusan,
RevParKorea Index (revenue) Growth award 2010 in Asia Pacific region for the hotel
Executive Secretary to General Manager - Loyalty
Executive Program
Secretary Coordinator
to General
2002 - 2006 Marriott Busan, Busan, KoreaManager - Loyalty Program Coordinator
ƒ Acted as a bridge between foreign GM
Actedandas local department
a bridge heads and GM ensuredand successful inter- heads and ensured successful inter-
Executive
ƒ Secretary tobetween
General foreign
Manager - Loyalty local department
Program Coordinator
departmental relationships departmental relationships
ƒ Acted as a bridge between foreign GM and local department heads and ensured successful inter-
ƒ Organized ‘Preference Plus Clubƒ (Marriott Organized loyalty program)’
‘Preference Plusactivities for VIP corporate
Club (Marriott bookers activities for VIP corporate bookers
loyalty program)’
departmental relationships
– Beauty class, Flower arrangement –class, and
Beauty class, wine class
Flower Plusarrangement class, and wineprogram)’
class
ƒ Organized ‘Preference Club (Marriott loyalty activities for VIP corporate bookers
EDUCATION – Beauty class, Flower arrangement class, and wine class
ESSEC Business2016 School, Paris, France
EDUCATION
- 2017 ESSEC Business School, Paris, France
MBA in International Luxury BrandMBA Management
in Business
International Luxury Brand Management
2016 - 2017 ESSEC School, Paris, France
Case studies include: YSL Beauté – Case Collaboration; J’adoreYSL – Brand Communication
MBAstudies include:
in International LuxuryBeauté
Brand– Collaboration;
Management J’adore – Brand Communication
Dong-A University, 1996Busan,
- 2002Korea Dong-A University,
Case studies include: Busan,
YSL Beauté Korea – Collaboration; J’adore – Brand Communication
Bachelor of Arts in French LanguageBachelor and Literature
of Arts in French
1996 - 2002 Dong-A University, Busan,Language
Korea and Literature
AND TECHNOLOGY LANGUAGES AND BachelorTECHNOLOGY
of Arts in French Language and Literature
Korean: native, English: fluent, French: intermediate
LANGUAGES AND TECHNOLOGY
Languages Korean: native, English: fluent, French: intermediate
Proficient in Microsoft Office tools and
Computer OS in Microsoft Office tools and OS
Proficient
Languagesskills Korean: native, English: fluent, French: intermediate
INTERESTS
Computer skills Proficient in Microsoft Office tools and OS
porary art, fashion, yoga (certified
INTERESTS
Travelling, teacher) art,
contemporary and fashion,
community yogawork(certified teacher) and community work
Travelling, contemporary art, fashion, yoga (certified teacher) and community work

18
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Nicola LUKOVICSOVÁ
Nicola LUKOVICSOVÁ

nicola.lukovicsova@gmail.com
nicola.lukovicsova@gmail.com
Nationality: Czech
Nationality: Czech
TIVE
sition in Luxury CAREER OBJECTIVE or Business Development & Training within the Fashion
Retail, Communications
e A Management position in Luxury Retail, Communications or Business Development & Training within the Fashion
L EXPERIENCE industry in Prague
PROFESSIONAL
Christian Dior Couture, Paris, France EXPERIENCE
- ESSEC Field Project/Consulting Mission
ƒ - Developing2017
a new service concept
Christianthe for future
Dior of luxury
Couture, shopping
Paris, Franceat- ESSEC
Dior Field Project/Consulting Mission
Christian Dior Couture, Printemps, Paris, France - ESSEC Retail internship
(2,5 months) ƒƒ - Developing a new service concept for the future of luxury shopping at Dior
ƒ Learnt the fundamental elements of running a store
March 2017 Christian Dior Couture, Printemps, Paris, France - ESSEC Retail internship
Louis Vuitton, Prague, Czech Republic
(1 week) ƒƒ Learnt the fundamental elements of running a store
Client Advisor, Leather Goods
2015 - 2016 Louis Vuitton, Prague, Czech Republic
ƒ Welcomed and served demanding clientele, took care of 3 VICs.
Client Advisor, Leather Goods
ƒ Actively took part in every dayƒ store operations, including brainstorming on how to
ƒ Welcomed and served demanding clientele, took care of 3 VICs.
improve our service and overall store operations (implemented several strategies in Client
ƒƒ Actively took part in every day store operations, including brainstorming on how to
Experience).
improve our service and overall store operations (implemented several strategies in Client
ƒ Responsible for the High-End Leather Goods category, improved the sales of this category
Experience).
by 12% in the first half of 2016. ƒƒ Responsible for the High-End Leather Goods category, improved the sales of this category
ƒ Trained colleagues in the domain of byhigh-end
12% in theleather, exotic
first half leather as well as in social
of 2016.
manners connected to client experience.
ƒƒ Trained colleagues in the domain of high-end leather, exotic leather as well as in social
Coolidge Consulting Services, Prague, Czech Republic
manners connected to client experience.
(Consulting company in Business
2010 - 2015 and Diplomatic
Coolidge Consulting Ethics Services,
and Etiquette of a former
Prague, White House
Czech Republic
Official, Mrs. Eliška Hašková Coolidge – www.ehc.cz)
(Consulting company in Business and Diplomatic Ethics and Etiquette of a former White House
Office Manager & Personal Assistant
Official, Mrs. Eliška Hašková Coolidge – www.ehc.cz)
ƒ Organised and supervised all the administrative activities, including recruitment of new
Office Manager & Personal Assistant
staff, training and induction. ƒ
ƒ Organised and supervised all the administrative activities, including recruitment of new
ƒ Acquired clients for prestigious courses on “The Art and Management of Social Skills,
staff, training and induction.
Diplomatic and Business Protocol.” (Several courses for public, as well as for private
ƒƒ Acquired clients for prestigious courses on “The Art and Management of Social Skills,
companies including: Allianz, Raiffaisen Bank, KKCG, Czech Pariament, EU etc.).
Diplomatic and Business Protocol.” (Several courses for public, as well as for private
ƒ Improved and updated the database system in the company.
companies including: Allianz, Raiffaisen Bank, KKCG, Czech Pariament, EU etc.).
ƒ Managed PR communication, website and social media.
ƒƒ Improved and updated the database system in the company.
ƒ Established the Facebook pageƒ acquiring Managed more than 1,000 fans within
PR communication, website the first
and yearmedia.
social of
ƒ
operation. ƒƒ Established the Facebook page acquiring more than 1,000 fans within the first year of
Max Mara, Prague, Czech Republic operation.
(Franchise of the2013Max -Mara
2013GroupMax in Czech
Mara, Republic)
Prague, Czech Republic
Internship (Franchise of the Max Mara Group in Czech Republic)
ƒ Actively involved in stock control and stock management.
Internship
ƒ Gave advice and guidance on product selection to customers.
ƒƒ Actively involved in stock control and stock management.
ƒƒ Gave advice and guidance on product selection to customers.
ESSEC BusinessEDUCATION
School, Paris, France
MBA in International Luxury Brand Management
2016 - 2017 ESSEC Business School, Paris, France
Case studies include: Patek Philippe and Tiffany & Co. brand collaboration
MBA in International Luxury Brand Management
University of Economics, Prague, Czech Republic
Case studies include: Patek Philippe and Tiffany & Co. brand collaboration
MA in International and Diplomatic Studies
2010 - 2015 University of Economics, Prague, Czech Republic
Sciences Po, Paris, France
MA in International and Diplomatic Studies
International Political Studies (ERASMUS)
2015 – 2015 Sciences Po, Paris, France
ND TECHNOLOGY International Political Studies (ERASMUS)
Czech: native, English: fluent, French: intermediate, Chinese: lower-intermediate
LANGUAGES AND TECHNOLOGY
Microsoft Office
Languages Czech: native, English: fluent, French: intermediate, Chinese: lower-intermediate
Computer skills Microsoft Office
emerging Czech INTERESTS
fashion designers, travelling, reading, cooking & fine-gastronomy, wines &
breeding, yoga.
Luxury fashion & emerging Czech fashion designers, travelling, reading, cooking & fine-gastronomy, wines &
champagne, dog-breeding, yoga.
19
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Mariya MADERYCH
Mariya MADERYCH
Mariya MADERYCH

m.maderich@gmail.com
Nationality: Ukrainian
m.maderich@gmail.com
(Singapore resident)
m.maderich@gmail.com
Nationality: Ukrainian
Korean Green Card holder
Nationality: Ukrainian
(Singapore resident)
TIVE
(Singapore
Korean Greenresident)
Card holder
d management, merchandising or retail operations in fashion and accessories. Korean Green Card holder
CAREER OBJECTIVE
L EXPERIENCE CAREER OBJECTIVE
A position in brand management, merchandising or retail operations in fashion and accessories.
Christian Dior Couture,
positionParis,
PROFESSIONAL
A France
in brand - ESSEC Field
EXPERIENCE
management, Project/Consulting
merchandising or retailMission
operations in fashion and accessories.
ƒ Developing aPROFESSIONAL
new service concept for
EXPERIENCEthe future of luxury shopping at Dior
2017 Lafayette,
Louis Vuitton, Galeries Christian Dior Couture,
Paris, France – SummerParis, France - ESSEC Field Project/Consulting Mission
internship
2017
(2,5 months) ƒChristian Dior
Developing Couture,
a new Paris,
service Francefor
concept - ESSEC FieldofProject/Consulting
the future luxury shopping at Mission
Dior
ƒ Learnt the fundamental elements of running a store
(2,5
2017 months) ƒLouis Vuitton,
Developing Galeries
a new Lafayette,
service concept Paris,
for France
the future – Summer
of luxury internship
shopping at Dior
Céline Marina Bay Sands, LVMH Fashion Singapore
2017
(2 months) ƒLouis Vuitton,
Learnt the Galeries
fundamental Lafayette,
elements Paris,
of France
running a – Summer
store internship
Sales Associate
(2
2016months) ƒCéline Marina
Learnt the Bay Sands, LVMH
fundamental elements Fashion
of Singapore
running a store season
ƒ Provided customers with excellent service and recommended items based on current
2016
(5 months) Céline
Sales Marina
Associate Bay Sands,
trends. Handled various store operations based on store needs, helped during bi-annual LVMH Fashion Singapore
(5 months)
stock take sessions, identifiedƒSales trafficAssociate
Provided
report customers
and weeklywith excellent
feedback service categories.
on product and recommended items based on current season
ƒ Organized special birthday gift for member of K-Pop Big Bang for Céline VIC. and recommended
ƒ Provided
trends. customers
Handled variouswith excellent
store service
operations based on store needs,items helpedbased on current
during season
bi-annual
trends.
stock Handled
take various
sessions,
OMB Couture, Singapore - (High-end pet accessory e-commerce and offline boutiques) store
identified operations
traffic reportbased
and on store
weekly needs,
feedback helped
on during
product bi-annual
categories.
Owner ƒ stock take sessions,
Organized identified
special birthday gifttraffic
for memberreport ofand weekly
K-Pop Bigfeedback
Bang for on product
Céline VIC. categories.
2014 – 2016 ƒOMB Couture,
Organized Singapore
special birthday
- gift
(High-end for member
pet of
accessory K-Pop Big
e-commerceBang for
and Céline
offline VIC.
boutiques)
ƒ Managed online and offline brand marketing, brand business development, sales and
bookkeeping. 2014 – 2016 OMB
Owner Couture, Singapore - (High-end pet accessory e-commerce and offline boutiques)
ƒOwner Managed online and offline brand marketing, brand business development, sales and
ƒ Conducted and supervised manufacture of couture hand-made garments for pets.
ƒ
ƒ
Imported and sold luxury dog accessories from Europe.Managed
bookkeeping. online and offline brand marketing, brand business development, sales and
ƒ
bookkeeping.
Conducted and supervised
Successfully negotiated various agreements to sell brand in selected high-end pet cafes in
ƒ manufacture of couture hand-made garments for pets.
ƒ Conducted
Imported
Singapore, South Korea, Malaysia, Indonesia and Australia. and
and supervised
sold luxury manufacture
dog accessories of couture
from hand-made
Europe. garments for pets.
Standard Chartered Bank, Seoul, Korea ƒ Imported
Successfully and sold luxury
negotiated dog
various accessories
agreements from
to Europe.
sell brand in selected high-end pet cafes in
Successfully
Singapore, negotiated
South Korea,
Relationship Manager for Small and Medium International Corporates at the Main Branch
ƒ various
Malaysia, agreements
Indonesia to
andsell brand
Australia. in selected high-end pet cafes in
ƒ
2011 – 2014 Standard Chartered
Singapore, South Bank,
Korea, Seoul,
Established foreign companies through FDI. Conducted account openings, financing, foreignMalaysia,KoreaIndonesia and Australia.
exchange and 2011 – 2014
daily management Standard
Relationship
of group Chartered
referred Bank,
Managercompanies
for SmallSeoul,
and
fromKorea
Medium
overseas.International Corporates at the Main Branch
ƒ Reported to Korea SME Head and Gateway Banking Head in Singapore. International
ƒRelationship
Established Manager
foreign for Small
companies and Medium
through FDI. Conducted Corporates at the Main
account openings, Branch foreign
financing,
Standard Chartered the Private Bank, Seoul, Koreaƒ Established
exchange andforeign
daily companies
management through
of group FDI. Conducted
referred account
companies openings,
from financing,
overseas. foreign
exchange
Reported and
to daily
Korea
Relationship Manager for International Private Banking clientele in Gangnam PB Branch
ƒ management
SME Head and of group
Gateway referred
Banking companies
Head in from
Singapore.overseas.
ƒ
2007 – 2011
Managed investment accountsƒStandard Reported Chartered
of International to Korea the
SME
Clientele Private
Head
with AUM Bank,
and Seoul,
Gateway
over US$1M. Korea
Banking Head in Singapore.
Conducted
2007 – 2011 Standard Chartered
Manager the
for Private
InternationalBank, Seoul,
monthly financial seminars in cooperation with Bank’s investment partners. Provided non- in Gangnam PB Branch
Relationship Private Korea
Banking clientele
ƒRelationship Manager
financial services in partnership Managed
with various luxuryfor
investment International
accounts
brands Private Banking
of International
and Art Houses. clientele
Clientele withinAUMGangnam PB Branch
over US$1M. Conducted
Seoul Fashion Week and Gangnam Fashion Week, Seoul, Korea
ƒ Managed
monthly investment
financial accounts
seminars in of International
cooperation with Clientele
Bank’s with AUM
investment over US$1M.
partners. Conducted
Provided non-
VIP Client List manager monthly
financial financial
services seminars
in in
partnership cooperation
with variouswith Bank’s
luxury investment
brands and partners.
Art Houses. Provided non-
ƒ
2008 – 2013 Seoul Fashion
financial Week
services
Oversaw foreign VIP invitees list and assistance during the fashion show. and
in Gangnam
partnership Fashion
with Week,
various Seoul,
luxury Korea
brands and Art Houses.
Chanel/Shinsaege 2008 – 2013
(part-time)
department store, Seoul
VIP Client Fashion
ListKorea
Seoul, Week and Gangnam Fashion Week, Seoul, Korea
manager ƒ
(part-time) ƒVIP Client
Oversaw List manager
foreign VIP invitees list and assistance during the fashion show.
Intern, Customer service Shinsaege department store
ƒ
2005 customers
Attended foreign – 2006 atƒChanel/Shinsaege
theOversaw foreigndepartment
Chanel Cosmetic VIP inviteesstore,
counter. list andSeoul, Koreaduring the fashion show.
assistance ƒ
2005 – 2006 Chanel/Shinsaege
Intern, Customer service department
Shinsaegestore, Seoul, store
department Korea ƒ

ƒIntern, Customer
Attended service
foreign Shinsaege
customers atdepartment store
the Chanel Cosmetic counter.
ESSEC BusinessEDUCATION
School, Paris, France ƒ Attended foreign customers at the Chanel Cosmetic counter.
MBA in International Luxury Brand Management
EDUCATION
Selected by LVMH 2016 2017 InsideESSEC
for -LVMH Business
at Christian DiorSchool,
Couture. Paris, France
2016 - 2017 ESSEC
MBA in Business
Case studies include: “Brand extension - Café Dior collaborationInternationalSchool,
LuxuryParis, France
Brand
with Management
Pierre Hermé”, “MCM VS
Charles and Keith”. MBA
Selectedin International
by LVMH for Luxury
LVMH Brand
Inside Management
at Christian Dior Couture.
Yonsei University Selected
Case studies by LVMH
include: for“Brand
LVMH Inside
extensionat Christian
- Café Dior Dior Couture. with Pierre Hermé”, “MCM VS
collaboration
MA in International Cooperation Case
Charles studies
and include:
Keith”. “Brand extension - Café Dior collaboration with Pierre Hermé”, “MCM VS
2005 - 2007 Yonsei University
Charles and Keith”.
ND TECHNOLOGY
2005 - 2007 Yonsei University Cooperation
MA in International
English/Korean: fluent, Russian/Ukrainian: native, Mandarin/French/German: intermediate
Adobe Photoshop, LANGUAGES AND TECHNOLOGY
Instagram, Twitter,
MA in International Cooperation
Facebook, Wordpress, Shopify, Google Analytics, SEO
LANGUAGES
Languages AND TECHNOLOGY
English/Korean: fluent, Russian/Ukrainian: native, Mandarin/French/German: intermediate
Computer skills English/Korean:
Languages Adobe Photoshop,fluent, Russian/Ukrainian:
Instagram, Twitter, Facebook, native, Mandarin/French/German:
Wordpress, intermediate
Shopify, Google Analytics, SEO
, fashion biographies, leather
INTERESTS
Computer goods
skills (contributor
Adobe Photoshop, to bragmybag.com),
Instagram, Twitter,fitness (FISAF
Facebook, certified
Wordpress, Shopify, Google Analytics, SEO
izing high profileINTERESTS
event (galas, balls, VIP seminars)
Investing, reading, fashion biographies, leather goods (contributor to bragmybag.com), fitness (FISAF certified
Investing,
instructor),reading,
organizing fashion
highbiographies,
profile eventleather(galas,goods
balls, (contributor
VIP seminars) to bragmybag.com), fitness (FISAF certified
instructor), organizing high profile event (galas, balls, VIP seminars)
20
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Alexia MASSIERA
Alexia MASSIERA

alexia.massiera@gmail.com
alexia.massiera@gmail.com
Nationality: French
Nationality: French
TIVE
ational marketing in an international
CAREER OBJECTIVE team in fragrances and cosmetics preferably in France

L EXPERIENCE A position in operational marketing in an international team in fragrances and cosmetics preferably in France
Viktor & Rolf /L'Oréal Luxe, ParisEXPERIENCE
PROFESSIONAL
ESSEC Field Project / Consulting Mission
2017 Viktor & Rolf /L'Oréal Luxe, Paris
ƒ Conceiving an action plan to boost SPICEBOMB franchise through an innovative product
(2,5 months) ESSEC Field Project / Consulting Mission
mix and 360° plan
ƒ Conceiving an action plan to boost SPICEBOMB franchise through an innovative product
Sisley, BHV Marais, Paris, France – ESSEC Retail internship
mix and 360° plan
ƒ Learnt the fundamental elements of running a store
March 2017 Sisley, BHV Marais, Paris, France – ESSEC Retail internship
LVMH Fragrance Brands / Parfums Christian Dior, Singapore & Hong Kong
(1 week) ƒ Learnt the fundamental elements of running a store
Travel Retail Asia Pacific
2013 - 2016 LVMH Fragrance Brands / Parfums Christian Dior, Singapore & Hong Kong
Junior Trade Marketing Project Manager – Asia Pacific - Singapore
Travel Retail Asia Pacific
ƒ Maximized the retail efficiency of Dior initiatives by optimizing the 360° for each Asian market
2015 - 2016 Junior Trade Marketing Project Manager – Asia Pacific - Singapore
ƒ Coordinated seasonal events on counter & on podium - 40 animations a year
ƒ Maximized the retail efficiency of Dior initiatives by optimizing the 360° for each Asian market
ƒ Analysed animation results and recommended improvement action plan when necessary
ƒ Coordinated seasonal events on counter & on podium - 40 animations a year
ƒ Built GWP, Sample and Trade tools annual budget and follow up
ƒ Analysed animation results and recommended improvement action plan when necessary
Regional Forecast and Trade Marketing Executive – Asia Pacific - Hong Kong
ƒ Built GWP, Sample and Trade tools annual budget and follow up
ƒ Coordinated the regional forecast of POSM and Trade Marketing Tools (GWP, samples,
2013 - 2014 Regional Forecast and Trade Marketing Executive – Asia Pacific - Hong Kong
traffic stoppers and goodies) - 1 forecast run per month
ƒ Coordinated the regional forecast of POSM and Trade Marketing Tools (GWP, samples,
ƒ Controlled and managed regional POSM consumption and costs
traffic stoppers and goodies) - 1 forecast run per month
ƒ Assisted local teams to implement Central Marketing and merchandising guidelines
ƒ Controlled and managed regional POSM consumption and costs
Bic APP Asia LTD, Hong Kong ƒ Assisted local teams to implement Central Marketing and merchandising guidelines
(Promotional Products company part of Bic Group)
2012 - 2013 Bic APP Asia LTD, Hong Kong
Marketing and Business Development Executive
(Promotional Products company part of Bic Group)
ƒ Sourced new products during China Sourcing Fairs: Hong Kong & Guangzhou
Marketing and Business Development Executive
ƒ Developed sales tools: Norwood Pacific Solutions (NPS) Catalog, NPS Sales Kit
ƒ Sourced new products during China Sourcing Fairs: Hong Kong & Guangzhou
ƒ Analysed competitor’s activities
ƒ Developed sales tools: Norwood Pacific Solutions (NPS) Catalog, NPS Sales Kit
MSC Crociere S.A, Geneva
ƒ Analysed competitor’s activities
(Cruising company part of MSC Group leader in the shipping industry)
2011 - 2012 MSC Crociere S.A, Geneva
Corporate Marketing Assistant
(Cruising company part of MSC Group leader in the shipping industry)
ƒ Participated in preparing, implementing and defining the marketing strategy
Corporate Marketing Assistant
ƒ Collaborated with communication agencies to implement brand positioning and create
ƒ Participated in preparing, implementing and defining the marketing strategy
advertising materials - TVC, Print, Social Media
ƒ Collaborated with communication agencies to implement brand positioning and create
advertising materials - TVC, Print, Social Media
ESSEC BusinessEDUCATION
School, Paris, France
MBA in International Luxury Brand Management
2016 - 2017 ESSEC Business School, Paris, France
Case studies include:
MBA in International Luxury Brand Management
ƒ Jo Malone: brand DNA and codes and collaborations
Case studies include:
ƒ Chanel/Benefit: companies’ cultural biography
ƒ Jo Malone: brand DNA and codes and collaborations
Paris Dauphine University, Paris, France
ƒ Chanel/Benefit: companies’ cultural biography
ƒ Master’s Degree - First year M.Sc in Marketing and Strategy
2006 - 2011 Paris Dauphine University, Paris, France
ƒ Bachelor’s Degree in Economics and Business Management
ƒ Master’s Degree - First year M.Sc in Marketing and Strategy
ND TECHNOLOGY ƒ Bachelor’s Degree in Economics and Business Management
French: mother tongue, English / Italian:
LANGUAGES AND TECHNOLOGY fluent, German: basic
MS Office: Excel, Word, PowerPoint, FuturMaster, SAP
Languages French: mother tongue, English / Italian: fluent, German: basic
Computer skills MS Office: Excel, Word, PowerPoint, FuturMaster, SAP
synchronized swimming,
INTERESTSskiing, travelling (Asia, Europe, USA) and oenology
Yoga, competitive synchronized swimming, skiing, travelling (Asia, Europe, USA) and oenology

21
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Lissette MORALES_____________________________
Lissette MORALES_____________________________
Lissette MORALES_____________________________

lissettem@gmail.com
lissettem@gmail.com
lissettem@gmail.com
Colombian
TIVE Colombian Colombian
CAREER
er in digital marketing, OBJECTIVE
CAREER
e-commerce, OBJECTIVE
or product development/management in the fragrances and
ive retailing sector.
To pursue a career
To pursuein digital
a careermarketing,
in digital e-commerce,
marketing, or e-commerce,
product development/management
or product development/management in the fragrances in theandfragrances a
L EXPERIENCE cosmetics or selective cosmetics retailing
or selective
sector.retailing sector.
PROFESSIONAL
Viktor & Rolf /L'Oréal PROFESSIONAL
Luxe, Paris - EXPERIENCE
ESSEC Field Project EXPERIENCE/ Consulting Mission
ƒ Conceiving an action plan to2017
2017 boost
ViktorSPICEBOMB
& Rolf Viktor franchise
/L'Oréal & Luxe,through
Rolf Parisan- ESSEC
/L'Oréal innovative
Luxe, ParisFieldproduct
- ESSEC
Project mix andProject
/ Consulting
Field Mission
/ Consulting Mission
360° plan (2,5 months) (2,5 ƒmonths) Conceivingƒ an action Conceiving plan an to boost
actionSPICEBOMB
plan to boost franchise
SPICEBOMB throughfranchise
an innovative
through product
an innovative
mix andproduct mix a
Sisley, Galeries Lafayette, Paris, France – ESSEC
360° plan Retail 360°internship
plan
ƒ Learnt the fundamental
March 2017elements
March of
Sisley,
2017running
Galeries aSisley,
store
Lafayette,
Galeries Paris,
Lafayette,
France Paris, – ESSEC France
Retail –internship
ESSEC Retail internship
IBM de Colombia, (1Bogotá,
week) Colombia
(1 week)
ƒ Learnt theƒ fundamental
Learnt theelementsfundamental of running
elementsa store
of running a store
(One of the leading technology
2014 - 2016 and2014services
IBM- 2016 company
de Colombia, IBMworldwide)
Bogotá,
de Colombia, Colombia Bogotá, Colombia
Social Solutions Sales Specialist – Responsible
(One of the forleading
Spanish Speaking
(Onetechnology
of the leading America
andtechnology
services company and servicesworldwide)
company worldwide)
ƒ Responsible for the identification,Socialvalidation,
Solutions progression
Social
SalesSolutions andSales
Specialist closure of the for
– Responsible
Specialist Social Solutions
– Responsible
Spanish Speaking
for Spanish
AmericaSpeaking America
Software portfolio business opportunities
ƒ
in Small
Responsible ƒ for
and
theMedium
Responsible companies.
identification,
for the validation,
identification, progression
validation, and
progression
closure of and the Social
closure Solutions
of the Social Solutions
ƒ Developed and implemented business plans to
Software meet
portfolio objectives
Software
business that
portfolio included
businessthe
opportunities in participation
opportunities
Small and MediuminofSmallcompanies.
and Medium companies.
extended teams inside and outside ƒ the company
Developed ƒ andand the definition
Developed
implemented of strategies
andbusiness
implemented to
toreach
plansbusiness clients
meet objectives
plans to meet thatobjectives
included the thatparticipation
included theofparticipation
both in traditional and innovative ways in the
extended teams assigned
extended territory.
inside and teamsoutside
inside theandcompany
outsideand thethecompany
definition
andof thestrategies
definition toofreach
strategies
clientsto reach clien
ƒ Actively participated in the Digital Transformation
both in traditional taking
both in place
and in theand
traditional
innovative IBM
ways Digital
in the Sales
innovative assigned
waysCenter,
interritory.
the assigned territory.
focusing on the use of digital tools
ƒ
toActively
improveparticipated
ƒ
salesActively
resultsinand the new
participated ways
Digital inoftheworking.
Transformation
Digital Transformation
taking place intaking the IBM place
Digital
in the
Sales
IBM Center,
Digital Sales Cente
ƒ Focused on educating clients in the use of technology
focusing on thefocusing
use toofdesign
on the
digital a tools
social
use of tostrategy
digital
improve that
tools
salesallows
to results
improvethem andsales
new results
ways and new ways of working.
of working.
to strengthen the relationships ƒbetween Focusedtheiron ƒemployees,
Focusedpartners
educating clients inand
on educatingthe customers,
useclients while
of technology
in the useto of design
technologya socialto design
strategy a social
that allows
strategy
them
that allows th
improving productivity and fostering collaborative
to strengthen the knowledge
to strengthen
relationships with their
thebetween ecosystem.
relationships between their
their employees, employees,
partners and customers,
partners and whilecustomers, while
Lugares Inteligentes S.A.S., Bogotá, Colombia improving productivityimprovingand productivity and fosteringknowledge
fostering collaborative collaborative withknowledge with their ecosystem.
their ecosystem.
(Family owned small2013business,
- Presentdistributor
2013Lugares
- Presentand installer
Inteligentes
Lugares of S.A.S.,
Home Automation
Inteligentes
Bogotá,S.A.S., Systems
Colombia Bogotá, and Domotics)
Colombia
Co-Founder (part-time) (part-time)
(Family owned(Family small business,
owned small distributor
business, anddistributor
installer ofand Home installer
Automation
of Home Systems
Automationand Domotics)
Systems and Domoti
ƒ Defined business plans, business objectives, company
Co-Founder Co-Founder policies.
ƒ Selected and hired commercial ƒstaff.Defined business ƒ Defined
plans,business
businessplans,objectives,
businesscompany
objectives,
policies.
company policies.
ƒ Established relationships with providers
ƒ Selectedandandthird
ƒ party
hired
Selected vendors
commercial
and hired tostaff.
ensure
commerciala strong and
staff.
competitive portfolio in the local ƒ market.
Established ƒ relationships
Establishedwith relationships
providerswith and providers
third partyand vendors
third party
to ensure
vendors
a strong
to ensure
and a strong and
IBM de Colombia, Bogotá, Colombia competitive portfolio competitive in theportfolio
local market. in the local market.
(One of the leading technology
2008 - 2014 and2008services
IBM- 2014 company
de Colombia, IBMworldwide)
Bogotá,
de Colombia, Colombia Bogotá, Colombia
Subscription and Support Sales Representative –
(One of the leadingResponsible
(Onetechnology
of the forleading
Spanish Speakingcompany
andtechnology
services Americas
and servicesworldwide)
company worldwide)
ƒ Established relationships with customers,
Subscription and showing them
Subscription
Support Sales both the technologic
andRepresentative –and
Support Sales Representative financialfor
Responsible – Responsible
Spanish Speakingfor Spanish
Americas
Speaking Americas
value of their software acquisitions
ƒ to maximize
Established their investments
ƒ relationships
Established with and ensure
relationships
customers, a long
with
showing and
customers,
them showing
both the themtechnologic
both theand technologic
financial and financial
healthy business relationship. value of their software
value of theiracquisitions
software toacquisitions
maximize their to maximize
investments their andinvestments
ensure a long andandensure a long and
ƒ Designed a business strategy to reach customers
healthy businesswho werebusiness
not utilizing
relationship.
healthy their software products
relationship.
with the objective of increasingƒtheirDesigned
satisfaction and
aƒ business generating
Designed strategy new
a business sales.
to reach strategy
customers
to reachwhocustomers
were not utilizing
who were their
notsoftware
utilizing their
products
software produ
ƒ Recognized as Digital Champion within withthe theteam, helping
objectivewithofthe peers
increasing define
objective ofdigital
their selling
increasing
satisfaction strategies
theirand satisfaction
generatingand newgenerating
sales. new sales.
to reach more customer effectively.ƒ Recognized ƒ as Recognized
Digital Champion as Digital
within Champion
the team, within
helpingthepeers
team, define
helpingdigital
peersselling
definestrategies
digital selling strategie
to reach more customerto reach more effectively.
customer effectively.
ESSEC Business School,
EDUCATION Paris, EDUCATION
France
MBA in International Luxury Brand
2016 - 2017 2016ESSEC Management
- 2017Business ESSEC
School,Business
Paris, School,
France Paris, France
Case studies include: Analysis of Burberry’s Decision
MBA in International MBA ToinBuy-Back
Luxury
InternationalIts Beauty
Brand Management
Luxury License,
BrandAnalysis
Management of
brands collaborations for NARS, Digital Strategy Analysis
Case studies include: Case studieson Tata
Analysis Harper,
include: Château
of Burberry’s
AnalysisDecision de Versailles:
of Burberry’sTo Buy-Back
DecisionIts ToBeauty
Buy-Back License,
Its Beauty
Analysis License,
of Analysis of
Revamping e-Commerce Strategy, Cultural brands Biography
collaborations
brandson Net-A-Porter
collaborations
for NARS, Digital andforASOS
Strategy
NARS, Digital
Analysis Strategy
on Tata Analysis
Harper, onChâteau
Tata Harper,
de Versailles:
Château de Versailles:
Pontificia Universidad Javeriana, Revamping
Bogotá, Colombia e-Commerce
RevampingStrategy, e-Commerce Cultural Strategy,
BiographyCulturalon Net-A-Porter
Biography onand Net-A-Porter
ASOS and ASOS
B.Sc. Electronic Engineering
2002 - 2008 2002Pontificia
- 2008 Universidad PontificiaJaveriana,
Universidad Bogotá,
Javeriana,
ColombiaBogotá, Colombia
ND TECHNOLOGY B.Sc. ElectronicB.Sc. Engineering
Electronic Engineering
Spanish/English: LANGUAGES
bilingual, Portuguese:
LANGUAGES intermediate,
AND TECHNOLOGY French: beginner
AND TECHNOLOGY
MS Office Suite, Windows
Languages and MacOS, Social Media,Spanish/English:
Languages
Spanish/English: Certificate
bilingual,inPortuguese:
Professional Digital
bilingual,intermediate, Sellingintermediate,
Portuguese: French: beginner French: beginner
Computer skillsComputer
MS Office skills
Suite,MS Windows
Office Suite,and MacOS,
Windows Social
and Media,
MacOS,Certificate
Social Media, in Professional
Certificate inDigital
Professional
Selling Digital Selling
INTERESTS
are, Make-up, travel, technology,INTERESTS
social media, entrepreneurship, digital marketing, animal welfare,
tainability Fragrances, Skin Fragrances,
Care, Make-up,Skin Care,
travel, Make-up,
technology, travel,social
technology,
media, entrepreneurship,
social media, entrepreneurship,
digital marketing, digital
animal
marketing,
welfare,animal welfare
environmentalenvironmental
sustainability sustainability

22
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Keisuke OKAHARA
Keisuke OKAHARA
Keisuke OKAHARA

kedm1985@gmail.com
kedm1985@gmail.com
Nationality: Japanese kedm1985@gmail.com
TIVE Nationality: Japanese
Nationality: Japanese
CAREERinOBJECTIVE
n Watches and Jewellery Japan
CAREER OBJECTIVE
L EXPERIENCE Marketing/ Sales in Watches and Jewellery in Japan
Marketing/ Sales in Watches and Jewellery in Japan
Cartier JoailleriePROFESSIONAL
International SAS,EXPERIENCE
Paris, France
PROFESSIONAL
ESSEC Field Project/Consulting
2017 EXPERIENCE
Mission
Cartier Joaillerie International SAS, Paris, France
ƒ Carrying out 2017
a competition
(3 months) benchmark Cartier
ESSEC Field Joaillerie
on exceptional International
Project/Consultinghigh jewellery SAS,&Paris,
Mission the fine France
jewellery segment
Audemars Piguet (3UK Ltd, London,ESSEC
months) ƒUK, Field
Intern, Project/Consulting
Marketing Mission
Carrying out a competition benchmark on exceptional high jewellery & the fine jewellery segment
ƒ Organized VIP trips,2017
March carried outƒAudemars Carrying
research for out a UK
events,
Piguet competition
submitted
Ltd, London, benchmark
artworkUK, & on exceptional
visited
Intern, wholesalehigh
Marketing jewellery & the fine jewellery segment
clients
GM internationalMarch
(1Co., 2017
Ltd,
week) Audemars
Tokyo, Japan
ƒ Organized Piguet
VIP UK trips,Ltd, London,
carried out UK, Intern,
research forMarketing
events, submitted artwork & visited wholesale clients
(1
(Official import agentweek)
2015 of Frederique ƒGM Organized VIPCo.,
Constant)
international trips, carried
Ltd, Tokyo, outJapan
research for events, submitted artwork & visited wholesale clients
ƒ 2015
Wrote 12 articles about
Part-time GM
Frederique international
Constant’s smart Co., Ltd,
watch
(Official import agent of Frederique Constant)Tokyo,
in its Japan
official page as official monitor
SwissPrimeBrands Part-time
Co., Ltd,
(3 months) Tokyo, (Official
ƒ Japan import agent of Frederique Constant)
Wrote 12 articles about Frederique Constant’s smart watch in its official page as official monitor
(3
(Official import agent
2014months)
of– Romain
2016 Gauthier, Wrote
Antoine
SwissPrimeBrands
ƒ 12 articles
MartinCo., about
Ltd,Frederique
andFavre Tokyo, Leuba) Constant’s smart watch in its official page as official monitor
Japan
Pro Bono Marketing 2014 – 2016
Consultant
Part-time SwissPrimeBrands Co., Ltd, Tokyo, Japan
(Official import agent of Romain Gauthier, Antoine Martin andFavre Leuba)
ƒ Part-time
Responsible for
(2.5marketing (Official
Pro Bonoimport
years) & communication ofagent
Marketing start-up of Romain
company
Consultant Gauthier,
as CertifiedAntoineWatch Martin andFavre Leuba)
Coordinator;
ƒ Contributed to(2.5 launch of 3Pro
years)
Japan ƒ
Bono
brands Marketing
by building Consultant
relationship with
Responsible for marketing & communication of start-up customers, retailers & company
media as Certified Watch Coordinator;
ƒ Romain Gauthier: (a)Responsible ƒ for
ƒ
Responsible
creating for
catalogues marketing
& &
promotion communication
material;
Contributed to Japan launch of 3 brands by building relationship with of start-up
contributed company
to as Certified
customers, Watch Coordinator;
retailers & media
attaining Point of Sales at one ofƒƒ most Contributed
reputed
Romain to Japan
addresses
Gauthier: launch of 3 brands
(b)Organized
(a)Responsible VIP
for by building
event;
creating achieved relationship
catalogues sales of with customers,
& promotion retailers & to
material; contributed media
US$100,000 (c)Acted as interpreter attaining
ƒ Romain Gauthier:
at launchPoint event;of3Sales (a)Responsible
watchatmagazines
one of most for creating
wrote
reputed catalogues
articles &
about event
addresses promotion material; contributed
(b)Organized VIP event; achieved sales of to
ƒ Antoine Martin: Responsible for creating attaining Point
catalogues
US$100,000 of&Sales
(c)Acted asatinterpreter
promotion one material,
of most atreputed
established
launch addresses
event; social (b)Organized
media
3 watch magazinesVIP event;
wrote achieved
articles aboutsales of
event
presence & wrote press releases; ƒ
US$100,000
Chosen as “Most (c)Acted
innovative as interpreter
watch in at
2014” launch
in event;
famous 3 watch
magazine magazines
Antoine Martin: Responsible for creating catalogues & promotion material, established social media wrote articles about event
ƒ Favre Leuba: Authored report on Antoine
ƒ Japanese
presence Martin:
market
& wrote Responsible
before
press launch
releases;for creating
& created
Chosenmodel catalogues
as “Most & promotion
catalogue & watch
innovative material,
in 2014” established
in famous social media
magazine
Baselworld presentation for Japanese ƒ
presence
media
Favre &&retailers;
Leuba: wrote
Authoredpress releases;
contributed
report ontoChosen
attaining
Japanese asmarket
“Most innovative
10 Points of Sales
before watch
launch in 2014”model
& created in famous magazine
catalogue &
Sogo Medical Co., Ltd, Osaka / Tokyo, ƒ Favre
Japan Leuba:presentation
Baselworld Authored report on Japanese
for Japanese mediamarket before
& retailers; launch & created
contributed model10catalogue
to attaining Points of&Sales
(Management consultant in the medical
2010 – 2016 Baselworld
Sogoindustry,
MedicalCapital presentation
Co., Ltd, for
Osaka /Total
US$35M, Japanese
Tokyo,employeesmedia
Japan 5,477) & retailers; contributed to attaining 10 Points of Sales
2010
Chief Sales Representative–
Full-time2016
/ Sales Sogo Medical
Representative, Co.,
Tokyo Ltd, Osaka / Tokyo, Japan
(Management consultant in the medical industry, Capital US$35M, Total employees 5,477)
ƒ Full-time
Responsible for
(6.5organizing
years) (Management
conferences
Chief Sales 80consultant
directors ofin
forRepresentative the medical
/ hospitals.
Sales industry,Tokyo
Representative, Capital US$35M, Total employees 5,477)
ƒ Consulted on(6.5 years) of largest
relocation Chief Sales Representative
ƒ hospice in Tokyo;
Responsible assessed
for organizing / Sales Representative,
furniture
conferencesrequirements
for 80 Tokyo & medical
directors of hospitals.
equipment, total sale was worthƒƒ US$200,000 Responsible
Consulted onfor organizing
relocation conferences
of largest hospice forin80Tokyo;
directors of hospitals.
assessed furniture requirements & medical
ƒ Responsible for establishing new Consulted
ƒ pharmacy; on
developedrelocationplan of largest
including
equipment, total sale was worth US$200,000 hospice
financing in Tokyo;
& assessed
estimated use; furniture requirements & medical
negotiated with suppliers; pharmacy ƒ
equipment,
achieved annual
Responsible total sale
sales was
for establishing of worth newUS$200,000
US$3M; awarded company
pharmacy; developed prize
plan including financing & estimated use;
Sales Representative, Osaka ƒ Responsible
negotiated with for establishing
suppliers; pharmacy new pharmacy;achieved developed
annual sales planofincluding financingcompany
US$3M; awarded & estimated use;
prize
ƒ Achieved 4 highest sales (2011)
th negotiated
& 3Representative,
Sales rd with
highest consulting suppliers; pharmacy achieved
Osakasales (2012) out of 300 representatives annual sales of US$3M; awarded company prize
ƒ Developed insurance plan for hospital Sales
ƒ
Representative,
executives;
Achieved 4th deal
highestOsaka
raised
salesUS$60,000
(2011) & 3agent rd highestfee for company;
consulting sales (2012) out of 300 representatives
achieved highest annual insurance ƒ
ƒ
Achieved
sales out of4 th highest sales (2011) & 3rd highest consulting sales (2012) out of 300 representatives
300 representatives in 2012
Developed insurance plan for hospital executives; deal raised US$60,000 agent fee for company;
ƒ Oversaw acquisition of pharmacy ƒ with Developed
achieved insurance
annualhighest
sales ofannual plan
US$1M; for hospital
carried
insurance out
salesexecutives;
due out of 300deal
diligence raised US$60,000
representatives in 2012agent fee for company;
ƒ Assisted in founding 1st nursing ƒhome achieved
Oversaw highest
with on-site
acquisition annual
clinic in
ofcity;insurance
pharmacycreated sales
budget
with outoutline;
annual of sales
300 representatives
arranged
of US$1M; carried in 2012
out due diligence
purchase of equipment; negotiated ƒ
ƒ
Oversaw
government
Assisted in acquisition
approval;1
founding ofstheld
pharmacy
nursingtraining with
home annual
sessions
with forsales
on-site of US$1M;
20clinic
new in city;carried
staff createdout due diligence
budget outline; arranged
ƒ Negotiated lease agreement of hospitalƒ Assisted
purchase in
machinery founding
worth US$3M
of equipment; 1 st nursing home with on-site clinic in city; created budget outline; arranged
with 199-bed
negotiated government private hospitalheld training sessions for 20 new staff
approval;
ƒ
purchase oflease
Negotiated equipment;
agreement negotiated government
of hospital machinery approval;
worth US$3Mheld training sessionsprivate
with 199-bed for 20 hospital
new staff
Negotiated lease agreement of hospital machinery worth US$3M with 199-bed private hospital
EDUCATION
ESSEC Business School, Paris, France
ƒ

EDUCATION
MBA in International
2016Luxury
– 2017Brand Management
ESSEC Business School, Paris, France
ƒ 2016 –Versailles
Consulting project: 2017 ESSEC
brand inBusiness
MBAexpansion School,
with
International BreguetParis,
Luxury France
Brand Management
WASEDA University, Tokyo, Japanƒ MBA in International Luxury
Consulting project: Versailles brand Brand Management
expansion with Breguet
Bachelor of Arts in International
2005 – 2009 Liberal WASEDA
ƒ Consulting
Studies project:
University, Tokyo, JapanVersailles brand expansion with Breguet
ƒ Selected from2005
2400– students
2009 to WASEDA
write aboutUniversity,
experience Tokyo,
at Waseda Japan
Bachelor of Arts in International Liberal Studies materials
for promotional
University of Alberta, Edmonton, Canada Bachelor
ƒ - of
Selected Arts
Visiting
from inStudent
International
2400 Certificate
students Liberal Studies
Program
to write about experience at Waseda for promotional materials
ƒ Learnt culture-related
2006 – 2007 subjects such
ƒ Selected offrom
as anthropology,
University Alberta,2400 studentsand
linguistics
Edmonton, toCanada
write about
sociology experience
- Visiting Student at Certificate
Waseda forProgram
promotional materials
ƒ 2006 – 2007
Volunteer teaching assistant in local University
ƒ
of
high school;
Learnt Alberta, Edmonton,
taught onesubjects
culture-related Japanese Canada
suchclass -
as and Visiting Student
Japanese club
anthropology, Certificate Program
linguistics and sociology
ND TECHNOLOGY ƒ
ƒ
Learnt
Volunteer culture-related
teaching assistant subjects such high
in local as anthropology,
school; taught linguistics and sociology
one Japanese class and Japanese club
Volunteer teaching assistant in local high school; taught one Japanese class and Japanese club
LANGUAGES AND TECHNOLOGY
ƒ
Japanese: native, English: fluent, French: basic
LANGUAGES
Certified Watch Coordinator AND
Languages (Japan),Japanese: TECHNOLOGY
Certifiednative,
real estateEnglish:transaction
fluent, French:specialist (Japan),
basic
Languages
Official Business Skill
Computer skills Japanese:
in Bookkeeping 2nd grade
Certified native,
Watch English:Law
& Business
Coordinator fluent,2nd French:
grade
(Japan), basic real estate transaction specialist (Japan),
(Japan)
Certified
Computer skills OfficialCertifiedBusiness
Watch Coordinator
Skill in Bookkeeping (Japan), Certified
2nd grade real estate transaction
& Business specialist
Law 2nd grade (Japan),
(Japan)
Official Business Skill in Bookkeeping 2nd grade & Business Law 2nd grade (Japan)
INTERESTS
, fashion and gastronomy
INTERESTS
Watches, jewellery, fashion and gastronomy
Watches, jewellery, fashion and gastronomy
23
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Arjun PANSARI
Arjun PANSARI

arjunpansari@gmail.com
arjunpansari@gmail.com
Nationality: Indian
Nationality: Indian
TIVE
Product Development or Business
CAREER Development in jewellery & watches
OBJECTIVE
EXPERIENCE To attain a role in Product Development or Business Development in jewellery & watches
artier JoailleriePROFESSIONAL
International SAS, Paris, France
EXPERIENCE
SSEC Field Project/Consulting Mission
2017 Cartier Joaillerie International SAS, Paris, France
Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment
(2,5 months) ESSEC Field Project/Consulting Mission
OD’s Faubourg, Paris, France
ƒ Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment
SSEC Retail internship
March 2017 TOD’s Faubourg, Paris, France
Learnt the fundamental elements of running a store
(1 week) ESSEC Retail internship
emological Institute of America (GIA), Mumbai, India
ƒ Learnt the fundamental elements of running a store
World’s foremost authority on Diamond & Gemstone Knowledge)
Dec 2009 – Gemological Institute of America (GIA), Mumbai, India
nstructor, Education
Aug 2016 (World’s foremost authority on Diamond & Gemstone Knowledge)
Conducted all gemology courses & related activities in India, South Africa, Zambia, Botswana,
Instructor, Education
United Arab Emirates, Oman, Thailand, Sri Lanka & Nepal for Sight Holders, Retailers
ƒ Conducted all gemology courses & related activities in India, South Africa, Zambia, Botswana,
Managed gemological equipment inventory worth approx. USD 1m
United Arab Emirates, Oman, Thailand, Sri Lanka & Nepal for Sight Holders, Retailers
Developed and maintained diamond & gemstone inventory worth USD 0.75m
ƒ Managed gemological equipment inventory worth approx. USD 1m
Trained 17 Instructors from India and abroad, 4 Business Development Zonal Heads and
ƒ Developed and maintained diamond & gemstone inventory worth USD 0.75m
Marketing team to deliver as per GIA standards
ƒ Trained 17 Instructors from India and abroad, 4 Business Development Zonal Heads and
Represented GIA at various B2B Trade shows in India and abroad
Marketing team to deliver as per GIA standards
Implemented Lean Management program to streamline processes in Education Department
ƒ Represented GIA at various B2B Trade shows in India and abroad
Selected by Government of India to conduct Advanced Diamond Grading/Assorting training.
ƒ Implemented Lean Management program to streamline processes in Education Department
1st in GIA to conduct Diploma programs outside the main campus in 3 different cities.
ƒ Selected by Government of India to conduct Advanced Diamond Grading/Assorting training.
Reduced the company’s “3 tiers instructor training module” to 2 tiers
ƒ 1st in GIA to conduct Diploma programs outside the main campus in 3 different cities.
Upsold maximum programs by converting approx. 45% of students to enrol for additional classes
ƒ Reduced the company’s “3 tiers instructor training module” to 2 tiers
ewellery Consultant, Mumbai, India - (Freelance)
ƒ Upsold maximum programs by converting approx. 45% of students to enrol for additional classes
eveloped exclusive custom made jewellery
Apr 2007 – Jewellery Consultant, Mumbai, India - (Freelance)
Procured diamonds & coloured stones as per requirement from different parts of India.
Nov 2009 Developed exclusive custom made jewellery
Established effective communication with jewellery manufacturer in hand made, casting, cad-
ƒ Procured diamonds & coloured stones as per requirement from different parts of India.
cam jewellery products to ensure complete satisfaction to customers.
ƒ Established effective communication with jewellery manufacturer in hand made, casting, cad-
inayak Products, Mumbai, India - (FMCG Distribution)
cam jewellery products to ensure complete satisfaction to customers.
amily Business
Apr 2004 – Vinayak Products, Mumbai, India - (FMCG Distribution)
In charge of marketing & distribution of Amul Dairy Products
Mar 2007 Family Business
Handled MIS activities & catered to 1500 retail outlets
ƒ In charge of marketing & distribution of Amul Dairy Products
ƒ Handled MIS activities & catered to 1500 retail outlets
SSEC Business School, Paris, France
EDUCATION
MBA in International Luxury Brand Management
2016 – 2017 ESSEC Business School, Paris, France
emological Institute of America
MBA in International Luxury Brand Management
iploma in Graduate Gemologist, Graduate Diamonds, Graduate Coloured Stones, Graduate Pearls,
2008 – 2011 Gemological Institute of America
ccredited Jewellery Professional; Certificate in Identifying Diamond Synthetics & Treatments
Diploma in Graduate Gemologist, Graduate Diamonds, Graduate Coloured Stones, Graduate Pearls,
emological Institute of India
Accredited Jewellery Professional; Certificate in Identifying Diamond Synthetics & Treatments
iploma in Gemology
2005 Gemological Institute of India
ndian Institute of Gems & Jewellery
Diploma in Gemology
ertificate in Basic Jewellery Manufacturing
2009 Indian Institute of Gems & Jewellery
niversity of Mumbai, BSc IT
Certificate in Basic Jewellery Manufacturing
2009 University of Mumbai, BSc IT
ndi: native, English: fluent, French/Mandarin: basic
LANGUAGES
Languages Hindi: native, English: fluent, French/Mandarin: basic
ports, watching movies,
INTERESTS to music
listening
Playing outdoor sports, watching movies, listening to music

24
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Emilie ROY
Emilie
EmilieROY
ROY

emilie.roy@essec.edu
emilie.roy@essec.edu
emilie.roy@essec.edu
Nationality: Canadian
TIVE Nationality:
Nationality:Canadian
Canadian
rketing, financialCAREER
retail, orOBJECTIVE
CAREER business development role in fashion & accessories or fragrances &
OBJECTIVE
An
An operational
operational marketing,
marketing, financial
financial retail,
retail, or
or business
business development
development role
role in
in fashion
fashion && accessories
accessories or
or fragrances
fragrances &&
EXPERIENCE cosmetics
cosmetics
Audemars Piguet, Le Brassus, Switzerland
PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE – ESSEC Field Project/Consulting Mission
ƒ Developing new business model specifics in relation to financial services
2017
2017France – ESSEC
Louis Vuitton, Paris, Audemars
Audemars Piguet,
Piguet,Le
Retail Internship LeBrassus,
Brassus,Switzerland
Switzerland––ESSEC ESSECField
FieldProject/Consulting
Project/ConsultingMission Mission
ƒ
(2,5
(2,5months)
months)
Learnt the fundamental elementsƒƒ
ofDeveloping
Developing
running new
newand
a store business
business model
assisted model specifics
specificsin
international in relation
relationto
clients tofinancial
financialservices
services
March
March2017
Willis Towers Watson, 2017 Louis
LouisVuitton,
Toronto, Canada Vuitton,Paris,
Paris,France
France––ESSEC ESSECRetailRetailInternship
Internship
(1
(1week)
week) ƒƒ Learnt
Learnt the
the fundamental
fundamental elements
elements
(Leading global professional services company that helps organizations improve performance of
ofrunning
running aastore
storeand
andassisted
assistedinternational
internationalclients
clients
2009
2009 --2016
2016 Willis
Willis Towers
Towers Watson,
Watson, Toronto,
Toronto, Canada
Canada
through effective people, risk and financial management (39,000 associates in 120 countries))
(Leading
(Leadingglobal
globalprofessional
professionalservices
servicescompany
companythat thathelps
helpsorganizations
organizationsimprove improveperformance
performance
Consulting Actuary, Benefit Management through
througheffective
effectivepeople,
people,risk
riskandandfinancial
financialmanagement
management(39,000 (39,000associates
associatesin in120
120countries))
countries))
ƒ Provided consulting advice to Fortune 500 clients on key issues/strategies relating to risk
2014
2014--2016
2016 Consulting
ConsultingActuary,
Actuary,Benefit
BenefitManagement
Management
management and implemented solutions generating over €2M in annual revenues
ƒ Mentored and supervised a team ƒƒ
of Provided
Provided
15 variousconsulting
consulting advice
adviceto
level associates to Fortune
Fortuneefficiently
tooperate 500
500clients
clients on
onkey
withinkeyissues/strategies
issues/strategiesrelatingrelatingtotorisk
risk
schedule and budget management
management and
and implemented
implemented solutions
solutions generating
generating over
over €2M
€2M in
in annual
annual revenues
revenues
ƒƒ Mentored
Mentoredand andsupervised
supervisedaateam teamof of15
15various
variouslevel
levelassociates
associatesto tooperate
operateefficiently
efficientlywithin
within
Senior Actuarial Associate, Benefit Managementschedule
scheduleand andbudget
budget
ƒ Managed ad-hoc projects, such as union negotiations, workforce planning, year-end accounting
disclosures 2012
2012
and --2014
2014 merger
budgeting, Senior
Senior
andActuarial
Actuarial Associate,
Associate,
acquisitions, Benefit
Benefit
and asset Management
Management
liability management analysis
ƒ
ƒƒ Managed
Managed ad-hoc
ad-hoc projects,
projects,
Played key role in people management in North America for recruiting such
such as
asunion
union negotiations,
negotiations,workforce
and training workforceplanning,
planning,year-end
year-endaccounting
accounting
Actuarial Associate, Benefit Management disclosures
disclosures and
and budgeting,
budgeting, merger
merger and
and acquisitions,
acquisitions, and
and asset
asset liability
liability management
management analysis
analysis
ƒ
ƒƒ Played
Played key
key role
role in
in people
people
Analysed large databases and developed future industry/demographic trends management
management in
inNorth
North America
America for
for recruiting
recruiting and
and training
training
ƒ
2009
2009--2012
Conducted business 2012 Actuarial
analytics andActuarial
monitoredAssociate,
Associate, Benefit
BenefitManagement
performance Management
and risk using benchmarking and
metric scorecard ƒƒ Analysed
Analysed large
large databases
databases and
anddeveloped
developedfuture futureindustry/demographic
industry/demographictrends trends
ƒ Performed pricing valuation and ƒƒ Conducted
Conducted
accounting business
businessunder
valuations analytics
analytics and
andmonitored
US GAAP, monitored
IFRS and performance
performanceand
CPA3462, andrisk
riskusing
usingbenchmarking
benchmarkingand and
including sensitivity analysis metric
metric scorecard
scorecard
ƒ Administered benefit programsƒƒexceeding Performed
Performed
€1B pricing
pricing
of assets valuation
valuation
on an ongoingand
andaccounting
accounting valuations
valuationsunder
basis, including underUS USGAAP,
GAAP,IFRS IFRSand
andCPA3462,
CPA3462,
including
including sensitivity
sensitivity analysis
analysis
preparation of annual statements, benefit calculations, data and asset reconciliations
ƒ Developed budget planning andƒƒpractices Administered
Administered
to improve benefit
benefit programs
programs
quality and reduce exceeding
exceeding €1B
€1Bof
inefficiencies ofassets
assetsononan anongoing
ongoingbasis,basis,including
including
preparationof
preparation ofannual
annualstatements,
statements,benefit benefitcalculations,
calculations,datadataandandasset
assetreconciliations
reconciliations
ƒƒ Developed
Developedbudgetbudgetplanning
planningand andpractices
practicesto toimprove
improvequality
qualityandandreduce
reduceinefficiencies
inefficiencies
ESSEC Business School, Paris, France
EDUCATION
EDUCATION
MBA in International Luxury Brand Management
Selected by Make 2016
2016 --2017
Up For 2017 ESSEC
ESSEC
Ever for Inside Business
LVMHBusiness School,
School,
to discuss Paris,
Paris,France
innovation France
in luxury industry
Selected by Christian Dior Couture for Women@Dior to promote womenManagement
MBA
MBA in
inInternational
International Luxury
Luxury Brand
Brand Management
in business
Case studies include: Selected
Selected by
by Make
Make Up
Up For
For Ever
Ever for
for Inside
Inside LVMHto
LVMH todiscuss
discussinnovation
innovationin inluxury
luxuryindustry
industry
ƒ
Selected
Selected by
by Christian
Christian Dior
Dior Couture
Couture for
for
Cultural brand analysis, strategy and distribution (Stella McCartney, adidas, Gucci Group, Women@Dior
Women@Dior to
to promote
promote women
women in
in business
business
Uniqlo, Ralph Lauren, Lululemon, Case
Case studiesTesla,
studies
Burberry, include:
include: Celine),
ƒ Digital strategy (Lululemon), ƒƒ Cultural
Cultural brand
brandanalysis,
analysis,strategy
strategyand anddistribution
distribution(Stella
(StellaMcCartney,
McCartney,adidas, adidas,Gucci
GucciGroup,
Group,
ƒ
Uniqlo,
Uniqlo, Ralph
Ralph Lauren,
Lauren,
Understanding beauty business in Asia Pacific and Middle East ; Lululemon,
Lululemon, Burberry,
Burberry, Tesla,
Tesla, Celine),
Celine),
ƒ International marketing positioningƒƒ Digital
Digitalstrategy
(Swatch strategy
Group,(Lululemon),
(Lululemon),
Lululemon, Versailles, Coach Inc.)
Fellowship of the Canadian Institute of Actuaries (FCIA) business
ƒƒ Understanding
Understanding beauty
beauty businessin inAsia
AsiaPacific
PacificandandMiddle
MiddleEastEast; ;
ƒƒ International
Internationalmarketing
marketingpositioning
positioning(Swatch (SwatchGroup,
Group, Lululemon,
Lululemon,Versailles,
Versailles,Coach
CoachInc.)
Inc.)
Fellowship of the Society of Actuaries (FSA)
2012
2012--2013
2013 Fellowship
Fellowshipof ofthe
theCanadian
CanadianInstitute
Instituteof ofActuaries
Actuaries(FCIA)(FCIA)
Globally recognized Credentials Examinations establishing actuaries to be trusted financial and
business advisors 2012
2012 2013 risk Fellowship
who--2013
manage Fellowship
to of
ofthe
support financialtheSociety
Society
securityofofofActuaries
Actuaries
societies (FSA) (FSA)
Globally
Globallyrecognized
recognizedCredentials
CredentialsExaminations
Examinationsestablishing
establishingactuaries
actuariesto tobebetrusted
trustedfinancial
financialand
and
Laval University, Quebec, Canada businessbusinessadvisors
advisorswho whomanage
managerisk riskto tosupport
supportfinancial
financialsecurity
securityof ofsocieties
societies
Bachelor Degree in Actuarial Sciences
2006
2006--2009
2009 Laval
LavalUniversity,
University,Quebec,
Quebec,Canada
Canada
D SKILLS Bachelor
BachelorDegree
Degreein inActuarial
ActuarialSciences
Sciences
French / English: bilingual
LANGUAGES
LANGUAGESAND ANDSKILLS
SKILLS
Microsoft office, VBA, Computer Programming, Mac iOS, WTW specific software
Languages
Languages French
French//English:
English:bilingual
bilingual
Computer
Computerskills
skills Microsoft
Microsoftoffice,
office,VBA,
VBA,Computer
ComputerProgramming,
Programming,Mac MaciOS,
iOS,WTW
WTWspecific
specificsoftware
software
, fashion, tennis, yoga, gastronomy, music, animal welfare
INTERESTS
INTERESTS
Business,
Business,travelling,
travelling,fashion,
fashion,tennis,
tennis,yoga,
yoga,gastronomy,
gastronomy,music,
music,animal
animalwelfare
welfare

25
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Thais SANTOS
Thais SANTOS

thaispcs@hotmail.com

Nationality: Brazilian / Italian thaispcs@hotmail.com

Nationality: Brazilian / Italian


TIVE
keting, special interest
CAREER in Digital Marketing in the luxury sector
OBJECTIVE
L EXPERIENCE A position in Marketing, special interest in Digital Marketing in the luxury sector
Maison Collet, Ay - Essec Field Project/Consulting
PROFESSIONAL EXPERIENCE Mission
ƒ Recommending an innovative digital communication strategy that is consistent with the
champagne 2017
brand's DNA, namely Maison Collet, Aybrand
a craftsman's - Essec Field Project/Consulting Mission
(2,5 months) ƒ Recommending an innovative digital communication strategy that is consistent with the
Sisley, Galeries BHV Marais, Paris, France – ESSEC
champagne RetailDNA,
brand's internship
namely a craftsman's brand
ƒ Learnt the fundamental elements of running a store
March 2017 Sisley, Galeries BHV Marais, Paris, France – ESSEC Retail internship
Duaz Mordidaz,(1Rio de Janeiro, Brazil
week) ƒ Learnt the fundamental elements of running a store
(Specialities Catering Bakery)
Owner and Head2012 - 2015
Decorator Duaz Mordidaz, Rio de Janeiro, Brazil
(Specialities Catering Bakery)
ƒ Started the company from scratch
ƒ
Owner
Faced all the challenges of being and
a new Headin
player Decorator
the market, from attracting consumers to
creating partnerships ƒ Started the company from scratch
ƒ Faced all the challenges of being a new player in the market, from attracting consumers to
ƒ Ensured daily contact with clients and suppliers
creating partnerships
ƒ Uploaded daily social network pages which had over 1000 subscriptions
ƒ Ensured daily contact with clients and suppliers
ƒ Managed a staff of 2 to 5
ƒ Uploaded daily social network pages which had over 1000 subscriptions
Vale S.A., Rio de Janeiro, Brazil ƒ Managed a staff of 2 to 5
(Brazilian multinational mining company)
2010 - 2012 Vale S.A., Rio de Janeiro, Brazil
International Procurement Analyst at Vale Canada
ƒ Negotiated and approved purchase(Brazilian multinational
orders up to US$ 5 mining
000,00,company)
during the time in company
International
jurisdiction increased up to US$ 50000,00. Procurement Analyst at Vale Canada
ƒ Negotiated and approved purchase orders up to US$ 5 000,00, during the time in company
ƒ Responsible for creating and awarding contracts of bidding processes
jurisdiction increased up to US$ 50000,00.
Ford Models, Rio de Janeiro, Brazil ƒ Responsible for creating and awarding contracts of bidding processes
(One of the biggest model agencies globally)
Assistant Manager2009 Ford Models, Rio de Janeiro, Brazil
(One of the biggest model agencies globally)
ƒ Updated the agency’s website
Assistant Manager
ƒ Ensured daily contact with models, clients and industry professional
ƒ
ƒ
Chaperoned national and internationalUpdated the agency’s website
models
ƒ Ensured daily contact with models, clients and industry professional
ƒ Chaperoned national and international models

ESSEC BusinessEDUCATION
School, Paris, France
MBA in International Luxury Brand Management
- 2017 KrugESSEC
2016Maison
Case studies include: BusinessCamus
Collaborations, School, Paris, La
Cognac: France
Grand Marque
MBA in International Luxury Brand Management
Veiga de Almeida – Design School, Rio
Case de Janeiro,
studies Brazil
include: Maison Krug Collaborations, Camus Cognac: La Grand Marque
Technical Degree in Fashion Design
2009 - 2012 Veiga de Almeida – Design School, Rio de Janeiro, Brazil
Technical Degree in Fashion Design
ND TECHNOLOGY
Portuguese / English / Spanish : fluent
LANGUAGES AND TECHNOLOGY
Excel, Power Point and Word/ Standard Photoshop and Corel Draw / Oracle EBS / Experience
Languages Portuguese / English / Spanish : fluent
with sales and marketing on social medias
Computer Excel, Power Point and Word/ Standard Photoshop and Corel Draw / Oracle EBS / Experience
skills with sales and marketing on social medias

fashion, digital communication,


INTERESTS social media and advertising
Arts, gastronomy, fashion, digital communication, social media and advertising

26
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Xiaojing (Daisy) SHI
Xiaojing
Xiaojing (Daisy)
(Daisy) SHI
SHI

Xiaojing.shi@essec.edu
Xiaojing.shi@essec.edu
Xiaojing.shi@essec.edu
Nationality: China
VE Nationality: China
Nationality: China
rketing/brand management
CAREERpreferably
OBJECTIVEin fashion and accessories, or fragrances and cosmetics
CAREER OBJECTIVE
XPERIENCE A position
A position in digital
in digital marketing/brand
marketing/brand management
management preferably
preferably in fashion
in fashion andand accessories,
accessories, or fragrances
or fragrances andand cosmetics
cosmetics
hristian Louboutin, Paris, France - ESSEC
PROFESSIONAL Field Project/Consulting Mission
EXPERIENCE
PROFESSIONAL EXPERIENCE
Defining a digitalization plan for special orders
20172017 Christian
Christian Louboutin,
Louboutin, Paris,
Paris, France
France - ESSEC
- ESSEC Field Field Project/Consulting
Project/Consulting Mission
Mission
ger Vivier Faubourg, Paris, France – ESSEC Retail internship
(2,5 months)
(2,5 months)elements ƒ ofDefining
Defining a digitalization plan for special orders
running a digitalization plan for special orders
ƒ
Learnt the fundamental store
March
March 20172017 RogerRoger Vivier
Vivier Faubourg,
Faubourg, Paris,
Paris, France
France – ESSEC
– ESSEC Retail
Retail internship
internship
octer & Gamble, Shanghai, China
(1 (1 week)
week) ƒ Learnt
Learnt the the fundamental
fundamental elements
elements of of running
running a a store
store
nior Account Brand Manager/Award: Power of You- Best Share growth Award (Top 5%)
ƒ
02/2015 - Procter
Procter & Gamble,
& categories
Gamble, Shanghai,
Shanghai, ChinaChina
Responsible02/2015
for Oral- care and Fabric Care in Carrefour stores nationwide㸪
08/2016
08/2016 Senior Account Brand Manager/Award: Power of You-
BestBest Share growth Award (Top
5%)5%)
delivered yearly sales and profitSenior
target;Account
Managed BrandbudgetManager/Award:
of 4.5 million Power of You-
USD annually. Share growth Award (Top
ƒ Responsible
Responsible for Oral care and
formarketing/promotion/budget Fabric
Oral care and Fabric Care categories Care categories in Carrefour stores
in Carrefour stores nationwide㸪nationwide㸪
Developed profitable and achievable
ƒ account-level plans with
delivered
delivered yearlyyearlysales sales
andand profit
profit target;
target; Managed
Managed budget
budget of 4.5
of 4.5 million
million USDUSD annually.
annually.
specific focus on market analysis, business review and consumer knowledge.
ƒ Developed
Developedwith profitable
profitable and and achievable
achievable account-level
account-level marketing/promotion/budget
marketing/promotion/budget plans plans with
with
Established national trade-termƒ negotiations category strategies; designed commercial
specific
specific focus focus
on on market
market analysis,
analysis, business
business review
review and and consumer
consumer knowledge.
knowledge.
master plans, shopper marketing CRM engagements via O2O activities on digital platforms.
ƒ Established
Established national
national trade-term
trade-term negotiations
negotiations with with category
category strategies;
strategies; designed
designed commercial
commercial
Designed shopper marketing events,
ƒ digital marketing strategy.
master
master with plans,
plans,2% shopper
shopper marketing
marketing CRM engagements via O2O activities on digital platforms.
Successfully launched Ariel new initiatives share growth in 6CRMmonths.engagements via O2O activities on digital platforms.
ƒ Designed
Designed shopper
shopper marketing
marketing events,
events, digital marketing
digital marketing strategy. strategy.
nior Account Executive Manager/Award:
ƒ
Best Trainee
Successfully inlaunched
College 2Ariel
(Top 10%)
new initiatives with
ƒ
ƒ
Successfully launched Ariel
Managed the top 5 retailers in P&G China including Carrefour-East Region and DIA new initiatives with 2%2% share
business.
share growth
growth in 6inmonths.
6 months.
08/2013
08/2013yearly
- - Senior
Senior Account
Account Executive
Executive Manager/Award:
Manager/Award: Best Best Trainee
Trainee in College 2 (Top
in College 2 (Top 10%) 10%)
Created customer winning strategies and set up quarterly/monthly business plans.
02/2015
02/2015 Managed
Managed the thetop top 5 retailers in P&G
5 retailers China including Carrefour-East Region and DIA business.
the shareinofP&G highChina including
retail. Carrefour-East Region and DIA business.
ƒ
Optimized business structures to
ƒ improve profit; grew margin
Created
Created customer
customer yearly winning strategies andand set up quarterly/monthly business plans.
on yearly
brand winning strategies set up quarterly/monthly business plans.
ƒ
Initiated and followed up shopperƒ research studies perception and market dynamics,
ƒ Optimized
Optimized business
business structures
structures to to improve
improve profit;
profit; grew grew
the the share
share of of high
high margin
margin retail.
retail.
with in-store/mega/PR events on brand building; Led store operation management.
ƒ
ƒ Initiated
Initiated andand followed
followed up shopper
up shopper research
research studies
studies on brand
on brand perception
perception andand market
market dynamics,
dynamics,
Directly managed team of 12 persons,
ƒ including one P&G manager; Established organization
with with in-store/mega/PR
in-store/mega/PR eventsevents on
on brand brand building; Led store operation management.
capability building platforms; offered weekly in-class training and field coachbuilding; Led store operation management.
to sales teams
ƒ Directly
Directly managed
managed team team
of 12of persons,
12 persons, including
including oneoneP&GP&G manager;
manager; Established
Established organization
organization
(over 100 people) on selling skills,
ƒ product knowledge and career development.
capability
capability building
building platforms;
platforms; offered
offered weekly
weekly in-class
in-class training
training and and field
field coachcoach
to to sales
sales teams
teams
octer & Gamble, Changsha, China, Operation Manager
(over(over
100 100 people)
people) on on selling
selling skills,
skills, product
product knowledge
knowledge and and career
career development.
development.
In charge of 4 customers retail operations, distribution management, merchandising design,
08/2012-07/2013 Procter & Gamble, Changsha, China, Operation Manager
quality coverage,Procter
08/2012-07/2013
provided high & Gamble,
yearly joint business Changsha, China,
plan negotiations, Operation
new storeManageropenings.
In charge
Inleverage
charge of of 4 customers retail operations, distribution management, merchandising design,
of4efficient
customers dataretail operations, distribution management, merchandising design,
ƒ
Digitalized the organization withƒ full tracking and deployment, good
provided
provided high quality coverage, yearly joint business plan negotiations, new store openings.
cooperation with other multifunction teams. high quality coverage, yearly joint business plan negotiations, new store openings.
Digitalized
Digitalized the the organization
organization with with
full full leverage
leverage of efficient data tracking and deployment, good
of efficient
rating data tracking and deployment, good
ƒ
Managed 6 sales representatives ƒ and 2 sales supervisors with training, performance
cooperation
cooperation with with
otherother multifunction
multifunction teams.
teams.
octer & Gamble, Xi’an, China
Managed
Managed 6 sales representatives and 2 sales supervisors with training, performance rating
Award;6 Bestsales representatives
in Collegeand 2 sales supervisors with training, performance rating
ƒ
eration Manager/Award: OlympicƒGolden Trainee 1 (Top 10%)
08/2011-07/2012 Procter
Procter & Gamble, Xi’an, China
Responsible08/2011-07/2012
for business retailer RRL in& Gamble,
Shaanxi Xi’an, China
Province; proposed sales plans for regional
Operation
Operation Manager/Award:
Manager/Award: Olympic Golden
Olympic Award; Best Trainee in College 1 (Top 10%)
headquarters and stores; proposed store operation plans; led 5 newGolden
stores Award;
openingBest Trainee in College 1 (Top 10%)
ƒ Responsible
Responsible for for business
business retailer
retailer RRL RRL
in in Shaanxi
Shaanxi Province;
Province; proposed
proposed salessales plans
plans for for regional
regional
Led a group of 5 sales representatives and 2 sales supervisors; responsible for recruitment,
ƒ
headquarters and stores; proposed store operation plans; led 5 new stores opening
management, training, performanceheadquarters
rating. and stores; proposed store operation plans; led 5 new stores opening
ƒ
ƒ
LedLed a group
a group of 5ofsales
5 sales representatives
representatives andand 2 sales
2 sales supervisors;
supervisors; responsible
responsible for for recruitment,
recruitment,
management, training, performance rating.
SEC Business School, Paris, France management, training, performance rating.
BA in International
EDUCATION
EDUCATION
Luxury Brand Management: Student Ambassador & Community Manager
2016
2016 - 2017
- 2017 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris, France
France
se studies include: Burberry Strategy Analysis, Fairmont Consumer Experience Improvement,
MBA MBA
in in International
International Luxury
Luxury Brand
Brand Management:
Management: Student Ambassador & Community Manager
mmy Choo China Strategy Analysis, Camus Cognac Strategy in China, Alexander WangStudent Ambassador & Community Manager
CaseCase studies
studies include:
include: Burberry
Burberry Strategy
Strategy Analysis,
Analysis, Fairmont
Fairmont Consumer
Consumer Experience
Experience Improvement,
Improvement,
llaboration Study, Chloe Make-up line development, HK/Dubai beauty market analysis,
Jimmy
Jimmy ChooChoo China
China Strategy Analysis,
Strategyanalysis. Camus Cognac Strategy in China, Alexander
Analysis, Camus Cognac Strategy in China, Alexander Wang Wang
elin/Chow Tai Fook brand analysis, Chanel brand semiotics
Collaboration
Collaboration Study,
Study, Chloe
Chloe Make-up
Make-up lineline development,
development, HK/Dubai
HK/Dubai beauty
beauty market
market analysis,
analysis,
an International Studies University, Xi’an China
Qeelin/Chow Tai Fook brand analysis, Chanel brand semiotics
Qeelin/Chow Tai Fook brand analysis, Chanel brand semiotics analysis. analysis.
jor: French Language and Literature
09/2007
09/2007 – – Xi’an
Xi’an International
International Studies
Studies University,
University, Xi’an
Xi’an China
China
TECHNOLOGY 06/2011 Major: French Language and Literature
06/2011 Major: French Language and Literature
inese: native, English: full professional proficiency, French: intermediate (TFM4, 8)
indows and Mac
LANGUAGES
LANGUAGES AND
Operating Systems;
AND TECHNOLOGY
TECHNOLOGY
Microsoft Office Adobe Lightroom
Languages
Languages Chinese:
Chinese: native,native, English:
English: fullfull professional
professional proficiency,
proficiency, French:
French: intermediate
intermediate (TFM4,
(TFM4, 8) 8)
Computer
Computer skillsskills Windows and Mac Operating Systems; Microsoft Office
Windows and Mac Operating Systems; Microsoft Office Adobe LightroomAdobe Lightroom
INTERESTS
music, reading, movies, blogging, volunteer work.
INTERESTS
Travel,
Travel, photography,
photography, music,
music, reading,
reading, movies,
movies, blogging,
blogging, volunteer
volunteer work.
work.

27
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Pang-Yun (Elynor) TANG
Pang-Yun (Elynor) TANG
Pang-Yun (Elynor) TANG

elynortang@hotmail.com
elynortang@hotmail.com
Nationality: Taiwanese elynortang@hotmail.com
Nationality: Taiwanese
TIVE Nationality: Taiwanese
CAREER OBJECTIVE
marketing role in CAREER
watches and jewellery or fashion and accessories.
OBJECTIVE
EXPERIENCE A strategic CRM or marketing role in watches and jewellery or fashion and accessories.
PROFESSIONAL
A strategic CRM or marketing EXPERIENCE role in watches and jewellery or fashion and accessories.
Cartier JoailleriePROFESSIONAL
International SAS,EXPERIENCE Paris, France - ESSEC Field Project/Consulting Mission
Carrying out a2017 Cartieron
competition benchmark Joaillerie
exceptionalInternational
high jewellery SAS,andParis,
the France - ESSECsegment.
fine jewellery Field Project/Consulting Mission
(2.5
2017 months) ƒCartier Joaillerie
Carrying out aInternational
competition SAS,
benchmarkParis, onFrance -
exceptionalESSEC Field
high Project/Consulting
jewellery and the fineMission
jewellery segment.
Christian Dior Couture, Printemps, Paris - ESSEC Retail internship
March
Learnt the fundamental 2017
(2.5 months) elementsChristian
ƒ Carrying
of running Dior
aoutCouture, Printemps,
a competition
store. benchmarkParis on
- ESSEC Retail internship
exceptional high jewellery and the fine jewellery segment.
(1 week)
March 2017 ƒChristian LearntDior Couture, Printemps,
the fundamental elements Paris - ESSEC
of running Retail internship
a store.
MAD Network, Paris, France
2016
(1 week) ƒMADLearnt Network,
the Paris,
fundamentalFrance elements of running a store.
Global consulting firm specialized in luxury retail.)
(Part-time)
2016 MAD
(Global Network,
consulting Paris,
firmFrance
specialized in luxury retail.)
Participated in Consulting Project of Star Place, Kaohsiung, Taiwan
(Part-time) (Global consulting firm specialized ofin luxury retail.)
Provided expertise and advice of Taiwan market regardingProject
Participated in Consulting CRM (clientStar Place, Kaohsiung,
recruitment, loyalty Taiwan
ƒParticipated Provided in Consulting
expertise andProject
advice of Star
of Place,
Taiwan Kaohsiung,
market Taiwan
regarding CRM (client recruitment, loyalty
program), retail activation, brands selection, and marketing / PR practices...etc.
Tiffany & Co., Taipei, Taiwan ƒ program),expertise
Provided retail activation,
and advice brands selection,
of Taiwan and regarding
market marketingCRM / PR(client
practices...etc.
recruitment, loyalty
Marketing Executive, 2016Marketing and PR Tiffany & Co., Taipei,
program),
Department Taiwan brands selection, and marketing / PR practices...etc.
retail activation,
Monitored and (6executed Marketing
Tiffany
months) 360° omnichannel
2016 Executive,
& Co., Taipei,Marketing
marketing plans. and PR Department
Taiwan
(6 months) ƒMarketing Executive,
Monitored and Marketing
executed andomnichannel
360° PR Department marketing plans.and
Responsible for client engagement including initiating and coordinating VIC events, supervising
Responsible
Monitored for
and client
executed engagement
360°
facilitating CRM programs execution, composing digital and printed marketing materials...etc.
ƒ including
omnichannel initiating
marketing and coordinating VIC events, supervising and
plans.
Improved internal branding andƒ communication facilitating CRM
Responsible by programs
forediting
client execution,
engagement
internal composing
including
monthly digitaland
initiating
newsletter. andcoordinating
printed marketing materials...etc.
VIC events, supervising and
Filed and reconciled marketing and ƒ Improved
facilitating
CRM internal
expenses. branding
CRM programs and communication
execution, by editing
composing digital andinternal
printed monthly
marketing newsletter.
materials...etc.
De Beers Diamond Jewellers, Taipei, ƒ Filed and reconciled
Improved
Taiwan marketing
internal branding andand CRM expenses.
communication by editing internal monthly newsletter.
2014 - 2015 ƒDe Beers Filed Diamond
and reconciledJewellers,
marketingTaipei,
and Taiwan
CRM expenses.
Store Administrator, Merchandising and Logistics Department
Supervised CRM 2015
2014 - 2015
and inventory data Store
De Administrator,
Beers
maintenance. Merchandising
Diamond Jewellers, and Taiwan
Taipei, Logistics Department
Responsible for import / exportStore
2015
(3 months) ƒ
custom Administrator,
Supervised
clearance; CRM Merchandising
andand
tariff inventory
logisticsand
data Logistics Department
maintenance.
expenses management.
(3 months) Responsible
Supervised
CRM & Administration Assistant, Finance and Operation Department
ƒ for
CRM import
and / export
inventory custom
data clearance;
maintenance. tariff and logistics expenses management.
2014 - 2015 ƒCRMResponsible& Administrationfor Assistant,
import / Finance
export and
custom Operation
clearance; Department
tariff and logistics expenses management.
Developed and executed CRM programs and events.
(5 months)
2014 - 2015 ƒCRMDeveloped & Administration
and Assistant,
executed CRMFinance
programs and Operation
and events. Department
Responsible for clients’ data, marketing and operation expenses, training and auditing materials...etc.
(5 months)
Sheer Wedding, Taipei, Taiwan ƒ Responsibleand
Developed forexecuted
clients’ data,
CRMmarketing
programs and and operation
events. expenses, training and auditing materials...etc.
2013 - 2015 ƒSheer Wedding,
Responsible Taipei, Taiwan
Wedding studio, funded by leading domestic weddingfor clients’
favors data,factory)
/ gifts marketing and operation expenses, training and auditing materials...etc.
Co-founder / Manager,2013Management
- 2015 Sheer
(Wedding Wedding,
studio, Taipei,
funded by Taiwan
leading domestic wedding favors / gifts factory)
Co-founder / Manager,
Conducted marketing and PR strategies, leading the studio toleading
(Wedding studio, funded Management
by be rankeddomestic
as “Topwedding
10 WeddingfavorsStudio.”
/ gifts factory)
ƒCo-founderConducted/ Manager,
marketing Management
and PR strategies, leading the studio to be ranked as “Top 10 Wedding Studio.”
Managed service and sales team. Contributed to a double expansion of boutique.
ƒ Managed service
Conducted and sales
marketing and PRteam. Contributed
strategies, leadingto athedouble
studioexpansion of boutique.
to be ranked as “Top 10 Wedding Studio.”
Bagmania, Taipei, Taiwan (Premium women’s fashion and accessories multi-brand distributor and retailer)
2012 - 2013 ƒBagmania,Managed service
Taipei, and sales
Taiwan team. Contributed
(Premium women’s to a double
fashion and expansion of
accessories boutique. distributor and retailer)
multi-brand
Brand and Merchandising Specialist, PR and Merchandising Department
Secured product2012 - 2013 and Bagmania,
placement Brand
created and Merchandising
moreTaipei,
than US$ Taiwan Specialist,
10,000(Premium PR women’s
PR value and Merchandising
every fashion and
month. Department
accessories multi-brand distributor and retailer)
Initiated and conducted co-branding, Brand
ƒ and Merchandising
Secured
charity, product
and VIPplacement Specialist,
events. andPR and Merchandising
created more than US$Department
10,000 PR value every month.
Ohhmystyle.com, Taipei, Taiwan ƒ Initiatedproduct
Secured and conducted
placement co-branding,
and created charity,
moreand thanVIP US$ events.
10,000 PR value every month.
2011 - 2012 ƒOhhmystyle.com,
Initiated and Taipei,
conducted Taiwan
co-branding, charity, and VIP events.
Premium fashion, accessories, and lifestyle multi-brand online retailer under MiTAC-Synnex Group)
PR and Editor 2011 - 2012 (Premium fashion, accessories,
Ohhmystyle.com, Taipei, Taiwan and lifestyle multi-brand online retailer under MiTAC-Synnex Group)
PR and
(Premium Editor
fashion,
Responsible for digital marketing including website and ads design, accessories, and lifestyle multi-brand
blog, and online retailer under MiTAC-Synnex Group)
social media.
ƒPR and Editor
Responsible fortodigital
Built good relationships with press and celebrities securemarketing including website
product placement and create andPR ads design, blog, and social media.
value
ƒ Built good relationships
Responsible for digital marketing
with press including websitetoand
and celebrities ads design,
secure productblog, and social
placement andmedia.
create PR value
EDUCATION
ESSEC Business School, Paris, France
ƒ Built good relationships with press and celebrities to secure product placement and create PR value
EDUCATION
2016 - 2017
MBA in International Luxury Brand Management ESSEC Business School, Paris, France
Case studies include:2016 - 2017 MBA inBusiness
ESSEC InternationalSchool, Paris,
Luxury France
Brand Management
Case
MBA studies
in include:
International
YSL Beauté, L’oreal: Winning team of male fragrance product and marketing Luxury Brand Management strategy development.
Château de Versailles: Benchmarked and created the bespoke Versaillesofexperience.
ƒCaseYSL Beauté,
studies L’oreal:
include: Winning team male fragrance product and marketing strategy development.
Fairmont Hotels & Resorts: Developed ƒ Château
YSLnew de Versailles:
Beauté,
tools L’oreal:
for CRMWinningBenchmarked
and and
malecreated
team ofsatisfaction
customer fragrance the product
bespokeand
measurement. Versailles experience.
marketing strategy development.
National Taiwan University, Taipei, ƒ Fairmontde
Château
Taiwan Hotels & Resorts:
Versailles: Developed
Benchmarked new
and tools for
created theCRM and Versailles
bespoke customer satisfaction
experience. measurement.
ƒNational Taiwan University,
& Resorts:Taipei, Taiwan
Bachelor of Arts in2006 - 2010
Drama and Theatre Fairmont Hotels Developed new tools for CRM and customer satisfaction measurement.
D TECHNOLOGY 2006 - 2010 National
Bachelor of Taiwan
Arts inUniversity,
Drama and Taipei,
TheatreTaiwan
LANGUAGES
Chinese: native, English: AND
fluent, French: TECHNOLOGY
Bachelor
basic
of Arts in Drama and Theatre
LANGUAGES
Languages
MS Office, Adobe Photoshop, IllustratorAND TECHNOLOGY
Chinese: native, English: fluent, French: basic
Computer skills Chinese:
Languages MS Office,native,
AdobeEnglish:
Photoshop, Illustrator
fluent, French: basic
INTERESTS
Computer skills MS Office, Adobe Photoshop, Illustrator
, film, music, travel, football, gastronomy, handcrafting
INTERESTS
Fashion, art, drama, film, music, travel, football, gastronomy, handcrafting
Fashion, art, drama, film, music, travel, football, gastronomy, handcrafting
28
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Wynter THOMAS
Wynter THOMAS

Wynter.Thomas@essec.edu

Nationality: American Wynter.Thomas@essec.edu

TIVE Nationality: American


mmunications specialist with ten
CAREER OBJECTIVE years of experience seeking a challenging role in training and
mmunications management in fashion and accessories
L EXPERIENCE A training and communications specialist with ten years of experience seeking a challenging role in training and
development or communications management in fashion and accessories
Christian Dior Couture, Paris, France
PROFESSIONAL - ESSEC Field Project/Consulting Mission
EXPERIENCE
ƒ Developing a new service concept for the future of luxury shopping at Dior
2017
Jimmy Choo, Printemps, Christian
Paris, France DiorRetail
- ESSEC Couture, Paris, France - ESSEC Field Project/Consulting Mission
Internship
ƒ
(2,5 months) ƒ Developing
Learned the fundamental elements of running a store a new service concept for the future of luxury shopping at Dior
March 2017 Jimmy Choo, Printemps,
Morningstar, Incorporated, Chicago, United States - (Financial Services Paris, France Firm)
- ESSEC Retail Internship
(1 week)
Client Solutions Consultant ƒ Learned the fundamental elements of running a store
ƒ
2011 - 2016 Morningstar, Incorporated, Chicago,
Established and maintained client relationships with 250 financial advisory firms United States - (Financial Services Firm)
resulting
2012 - 2016 Client
in 95% client retention rate for company.Solutions Consultant
ƒ Created personalized, web-based ƒ Established
training as key and maintained
method client relationships
to disseminate investment with 250 financial advisory firms resulting
advising program and process insights.in 95% client retention rate for company.
ƒ Developed best practices across ƒ Createdengagement
strategic personalized, web-based
platforms andtraining as key across
implemented method to disseminate investment
teams. advising program and process insights.
Product Consultant – French Speaking ƒ Developed best practices across strategic engagement platforms and implemented across
ƒ Analyzed data related to operational teams.
issues and designed solutions to address procedural
concerns. 2011 - 2012 Product Consultant – French Speaking
ƒ
Analyzed
Improved customer relations by resolving client
ƒ data inquiries
related toinoperational
English andissues
Frenchand designed solutions to address procedural
resulting
in 90% contract renewal rates. concerns.
ƒ Coached clients on how to create ƒ Improved
and analyzecustomer
financial relations by resolving
data on proprietary client inquiries in English and French resulting
platform
in 90% contract renewal rates.
Perfecting Church, Detroit, United States - (Church with over 4,500 parishioners)
Chief of Staff ƒ Coached clients on how to create and analyze financial data on proprietary platform
ƒ
2008 - 2011 Perfecting
Established cross-sector relationships with Church,
key public Detroit, Unitedorganizations
and private States - (Church andwith over 4,500 parishioners)
Chief of Staff
businesses, which helped promote the church locally and nationally.
ƒ Facilitated the completion of program
ƒ Established
goals bycross-sector relationships
providing clear, timely andwith key public and private organizations and
actionable
businesses, which helped
priorities to office personnel improving individual and group metrics. promote the church locally and nationally.
ƒ Improved communication strategy by creating a variety of internal and external providing clear, timely and actionable
ƒ Facilitated the completion of program goals by
priorities
communications including press releases, to office
pastoral personnel
speeches andimproving individual
newsletters; and group metrics.
increasing
event participation ƒ Improved communication strategy by creating a variety of internal and external
communications including press releases, pastoral speeches and newsletters; increasing
event participation
ESSEC Business School, Paris, France
EDUCATION
MBA in International Luxury Brand Management
2016 - 2017
Case studies include: ESSEC Business School, Paris, France
ƒ Coach: To Be or Not to Be Luxury MBA in International Luxury Brand Management
ƒ Jimmy Choo: Expansion in China Case studies include:
ƒ
Coach: To
Fairmont Hotels: Managing theƒ Customer Be or Not to Be Luxury
Experience
Marygrove College, Detroit, United States
ƒ Jimmy Choo: Expansion in China
French Translation Certificate Programƒ Fairmont Hotels: Managing the Customer Experience
2007 - 2009 Marygrove
Wayne State University, Detroit, United States College, Detroit, United States
French Translation Certificate
Master of Arts in Organizational Communications and Public Relations Program
2006 - 2007 Wayne State
Western Michigan University, Kalamazoo, United States University, Detroit, United States
Master of
Bachelor of Arts in Organizational Communications Arts in Organizational Communications and Public Relations
ƒ
1995 – 2000 Western
Gap, Inc. Retail Management Training Program Michigan University, Kalamazoo, United States
ND TECHNOLOGY Bachelor of Arts in Organizational Communications
(18 months) ƒ Gap, Inc. Retail Management Training Program
English: native, French: intermediate
LANGUAGES
Proficient in Microsoft Office AND TECHNOLOGY
Languages English: native, French: intermediate
Computer skills Proficient in Microsoft Office
singing, traveling
INTERESTS
Dancing, learning, singing, traveling

29
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Yanshu WANG

wysmn0205@hotmail.com

Nationality: Chinese

CAREER OBJECTIVE
A position in luxury real estate, travel retail or business development in fashion & accessories or fragrances &
cosmetics
PROFESSIONAL EXPERIENCE
2017 DFS, Paris, France - Essec Field Project/Consulting Mission
(2,5 months) ƒ Prioritizing options to enhance customer experience in a Parisian department store, based
on comprehensive retail environment benchmark
March 2017 Louis Vuitton, Champs Elysées, Paris, France – ESSEC Retail internship
(1 week) ƒ Learnt the fundamental elements of running a store
2014 - 2016 H&M, Beijing, China
Leasing Manager, Expansion Department (Real Estate)
ƒ In charge of expansion in north China
ƒ Negotiated the contracts and drew up agreements on a basis of Lease Guidelines
ƒ Built a strategic growth plan, and enabled the country to reach full market potential at
optimized conditions for existing and new stores
ƒ Fulfilled company’s expansion goals in the region (Signed and opened 20 new stores,
renegotiated 1 existing store)
ƒ Gathered and synthesized in-depth information, and planned the targets for the future
ƒ Coordinated the project process for the smooth progress of all operations before opening
ƒ Communicated with head office in Sweden to get the approval on the project for signing
ƒ Distributed information and supported other departments in all matters related to leasing
2011 - 2014 Decathlon Sports CO.,LTD, Guangzhou, China
Expansion Manager, Expansion Department (Real Estate)
ƒ In charge of expansion in South China
ƒ Realized detailed market study of agglomeration
ƒ Hunted sites corresponding to company requirements to open stores
ƒ Analyzed a detailed feasibility study to evaluate each project.
ƒ Participated in the store design and construction terms’ negotiation
ƒ Negotiated with landlord and reported all information to Head office for validation
ƒ Obtained local administrative authorizations to realize the openings
ƒ Ensured the smooth progress of all operations until the store’s opening
ƒ Developed and maintained good relationships with governments & developers
2008 - 2011 Carrefour, Shanghai, China
National Business Controller, Finance Department
ƒ Analyzed and adjusted the monthly finance report according to the operation results
ƒ Forecasted the yearly budget
ƒ Controlled the cost and monitored expenses
ƒ Analyzed the market survey results, and carried out competitive analysis
ƒ Evaluated the store expansion budget
EDUCATION
2016 - 2017 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Coach’s brand positioning and Givenchy’s cross-board collaborations
2004 - 2008 Dalian University of Foreign Language, China
International Economic & Trade
LANGUAGES AND TECHNOLOGY
Languages Mandarin: native, English / Cantonese: fluent, French: intermediate
Computer skills Word, Excel, Powerpoint, Master use of Hyperion System
INTERESTS
Travel, reading, sports

30
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Yu (Maggie) WANG
Yu
Yu(Maggie)
(Maggie)WANG
WANG

maggiewang0802@hotmail.com
Nationality: Chinese maggiewang0802@hotmail.com
maggiewang0802@hotmail.com
TIVE Nationality:
Nationality:Chinese
Chinese
CAREER
CAREEROBJECTIVE
ing or retail management, OBJECTIVE
preferably in luxury jewellery & watches or fashion & accessories
EXPERIENCEAApositionpositioninintraining
trainingor orretail
retailmanagement,
management,preferably preferablyininluxury luxuryjewellery
jewellery&&watcheswatchesor orfashion
fashion&&accessories
accessories
PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
La Prairie, Switzerland - ESSEC Field Project/Consulting Mission
ƒ Developing2017
proof
2017 of concept forLa a new
La e-commerce
Prairie,
Prairie, Switzerland
Switzerland channel
- -ESSEC
ESSECFieldFieldProject/Consulting
Project/ConsultingMission Mission
Louis Vuitton, Galeries
(2,5
(2,5months)Lafayette,ƒParis
months) ƒ - ESSEC Retail
Developing
Developing proof
proofinternship
ofofconcept
conceptfor foraanewnewe-commerce
e-commercechannel channel
ƒ Learnt the fundamental
March
March2017 2017elements Louisof running
Louis Vuitton,
Vuitton, a Galeries
store
GaleriesLafayette,
Lafayette,Paris Paris- -ESSEC
ESSECRetail
Retailinternship
internship
BURBERRY, Shanghai,
(1
(1week)
week) China ƒƒ Learnt
Learntthe thefundamental
fundamentalelements elementsofofrunning
runningaastore store
(Luxury Fashion,2015
headquarters
2015 2016 office
- -2016 in China / 60
BURBERRY,
BURBERRY, directly-operated
Shanghai,
Shanghai, China stores, 2000+ employees)
China
Retail Academy Manager, Retail Academy (Luxury
(LuxuryFashion,
Fashion,headquarters
headquartersoffice officeininChina
China//60 60directly-operated
directly-operatedstores,stores,2000+
2000+employees)
employees)
ƒ Organized and executed training Retail
Retail Academy
Academy
programs andManager,
Manager,
providedRetail Retail Academy
Academy
assessment to managers.
ƒ Oversaw and drove the trainingƒ ƒandOrganizeddevelopment
Organized andof
and regional/area
executed
executed training
training trainers.
programs
programsand andprovided
providedassessment
assessmenttotomanagers.
managers.
ƒ Led the delivery of training to store
ƒƒ managers,
Oversaw
Oversawand specialists
and drove
drovethe and
the sales associates
training
training and
anddevelopmentin China.
development ofofregional/area
regional/areatrainers.
trainers.
ƒ Reported to global training management
ƒƒ Led
Ledthe team
the UK and
delivery
delivery cascaded
ofoftraining
trainingtoto training
store at the local
storemanagers,
managers, level andand
specialists
specialists andsales
salesassociates
associatesininChina.
China.
evaluated effectiveness of programs.ƒƒ Reported
Reportedtotoglobal globaltraining
trainingmanagement
managementteam teamUK UKand
andcascaded
cascadedtraining
trainingatatthe
thelocal
locallevel
leveland
and
ƒ Led quarterly store manager digitalevaluatedmeetings and annual conferences.
evaluatedeffectiveness
effectiveness ofofprograms.
programs.
ƒ Defined roll out strategy of keyƒbusiness
ƒ Led initiatives
Ledquarterly
quarterly at local
store
store level. digital
manager
manager digitalmeetings
meetingsand andannual
annualconferences.
conferences.
TIFFANY & Co. Shanghai, China ƒ ƒ Defined Definedroll rollout
outstrategy
strategyofofkey keybusiness
businessinitiatives
initiativesatatlocal
locallevel.
level.
(Luxury Jewellery,
2010headquarters
2010 - -2015
2015 office in China
TIFFANY
TIFFANY /Co.
&&Co. 30Shanghai,
directly-operated
Shanghai, China stores, 400+ employees)
China
Training Manager, Human Resources(Luxury (LuxuryJewellery,
Jewellery,headquarters
headquartersoffice officeininChina
China//30 30directly-operated
directly-operatedstores,stores,400+
400+employees)
employees)
ƒ Identified training needs, planned Training
Training Manager,
Manager,Human
and prioritized HumanResources
training. Resources
ƒ Managed all aspects of the program, ƒƒ includingtraining
Identified
Identified participation
trainingneeds,
needs, and test results
planned
planned and tracking, training.
andprioritized
prioritized training.
compilation of training evaluation, ƒƒ and cost analysis
Managed
Managed all
allaspectsof the
aspects training
ofofthe
theprogram, program
program, by market.
including
including participation
participationand andtest
testresults
resultstracking,
tracking,
ƒ Managed and coached training supporting compilationstaff. ofoftraining
compilation trainingevaluation,
evaluation,and andcost
costanalysis
analysisofofthe thetraining
trainingprogram
programby bymarket.
market.
ƒ Conducted trainings on people ƒdevelopment
ƒ Managed
Managedand /and
Jewelry
coached
coached& Watches/Service/selling
training
trainingsupporting
supportingstaff. skills.
staff.
Richemont Commercial Companyƒ ƒLimited Conducted
Conducted trainings
- Cartier,trainings on
Shanghai,onpeople
people
China development
development//Jewelry Jewelry&&Watches/Service/selling
Watches/Service/sellingskills.skills.
(34 directly-operated
2005 stores,
2005- -2010
2010 50 wholesale
Richemont stores,
RichemontCommercial 800+ employees)
CommercialCompany CompanyLimited Limited- -Cartier,
Cartier,Shanghai,
Shanghai,China China
Wholesale coordinator, Commercial (34 (34directly-operated
directly-operatedstores, stores,50 50wholesale
wholesalestores,stores, 800+800+employees)
employees)
ƒ Managed existing dealer accounts, including
Wholesale
Wholesale sell-in, merchandising
coordinator,
coordinator, Commercial and action plans for each
Commercial
point of sale, achieving 30%+ annualƒƒ sales growth.
Managed
Managed existing
existingdealer
dealeraccounts,
accounts,including
includingsell-in,
sell-in,merchandising
merchandisingand andaction
actionplans
plansfor
foreach
each
ƒ Supported the opening of new franchisees pointofofinsale,
point Shanghai,
sale, achieving Jiangsu
achieving 30%+
30%+ and Zhejiang
annual
annual sales
salesprovinces
growth. with the
growth.
number of retail stores growingƒ ƒfrom 12 to 20 the
Supported
Supported within
theopening5 years.
opening ofofnew
newfranchisees
franchiseesininShanghai,
Shanghai,Jiangsu
JiangsuandandZhejiang
Zhejiangprovinces
provinceswith
withthe
the
ƒ Delivered luxury watch product training number for wholesale
numberofofretailretailstoresstaff.growing
stores growingfrom from12 12toto2020within
within55years.
years.
ƒ Coordinated with dealers and store ƒƒ managers
Delivered
Deliveredluxuryto address
luxury watch
watch customer
productservice
product training
training issues
for
forwholesale
wholesalestaff. staff.
Cross Asia Pacific Ltd. Shanghai, China ƒƒ (Italian rawwith
Coordinated
Coordinated hidedealers
with and finished
dealers and
andstoreleather
store business
managers
managers totoagency)
address
addresscustomer
customerservice
serviceissues
issues
Account Supervisor
2004- -2005
2004 2005 Cross
CrossAsia AsiaPacific
PacificLtd.Ltd.Shanghai,
Shanghai,China China(Italian
(Italianrawrawhidehideandandfinished
finishedleather
leatherbusiness
businessagency)
agency)
ƒ Developed potential clients andAccount new market
Account for Italian leather business
Supervisor
Supervisor
ƒ Maintained smooth office administration
ƒƒ Developedthat supported
Developed potential the General
potentialclients
clients and
andnew Manager’s
new marketneeds.
market for
forItalian
Italianleather
leatherbusiness
business
ƒƒ Maintained
Maintainedsmooth smoothoffice
officeadministration
administrationthat thatsupported
supportedthe theGeneral
GeneralManager’s
Manager’sneeds.
needs.
ESSEC BusinessEDUCATION
EDUCATION
School, Paris, France
MBA in International
2016Luxury
2016 2017BrandESSEC
––2017 Management
ESSECBusiness
BusinessSchool,School,Paris,
Paris,France
France
CPP Asia Pacific: Certified Myers-BriggsMBA Type Indicator
MBAininInternational
International (MBTI)
Luxury
Luxury Brand
BrandManagement
Management
The City and Guilds
2014–of
2014 London Institute:
–2014
2014 CPP
CPPAsiaAsiaPacific:
Pacific:Certified
CertifiedMyers-Briggs
Myers-BriggsType TypeIndicator
Indicator(MBTI)(MBTI)
IVQ Advanced Diploma
2014––2014
2014 in Teaching,
2014 The
TheTraining
Cityand
City andand Assessing
Guilds
Guilds of
ofLondonLearning
London Institute:
Institute:
Gemological Institute of AmericaIVQ (GIA), Shanghai
IVQAdvanced
Advanced Diploma
DiplomaininTeaching,
Teaching,TrainingTrainingand andAssessing
AssessingLearning
Learning
Certified Graduate
2010Gemologist
2010 2012 / Applied
- -2012 JewelleryInstitute
Gemological
Gemological Professional
Institute of
ofAmerica
America(GIA), (GIA),Shanghai
Shanghai
Staffordshire University, Stoke-on-Trent,
Certified United
CertifiedGraduate
Graduate Kingdom:
Gemologist
Gemologist Bachelor
//Applied
Appliedin Business
Jewellery
Jewellery Administration
Professional
Professional
ND TECHNOLOGY 2000
2000 - -2004
2004 Staffordshire
Staffordshire University,
University, Stoke-on-Trent,
Stoke-on-Trent, United
United Kingdom:
Kingdom:Bachelor
BachelorininBusiness
BusinessAdministration
Administration
LANGUAGES
Mandarin: native,LANGUAGES
English: fluent,AND
AND TECHNOLOGY
TECHNOLOGY
French: basic
Proficient in Microsoft
Languages
LanguagesOffice, MAC OSX, SAP native,
Mandarin:
Mandarin: native, English:
English:fluent,
fluent, French:
French:basic basic
Computer
Computerskillsskills Proficient
ProficientininMicrosoft
MicrosoftOffice,
Office,MAC MACOSX, OSX,SAPSAP
INTERESTS
INTERESTS
painting, cooking, photography, learning new languages, experiencing diverse cultures
Fashion,
Fashion,travelling,
travelling,painting,
painting,cooking,
cooking,photography,
photography,learning learningnew newlanguages,
languages,experiencing
experiencingdiverse
diversecultures
cultures

31
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Di XI
Di
Di XI
XI

di.xi@essec.edu
di.xi@essec.edu
di.xi@essec.edu
Nationality : Chinese
Nationality
Nationality :: Chinese
TIVE Chinese
CAREER OBJECTIVE
CAREERpreferably
OBJECTIVE
on in retail management, in the jewellery & watches or wine & spirits sector.
To
To pursue aa position
pursue position in
in retail
retail management,
management, preferably
preferably in
in the
the jewellery
jewellery && watches
watches or
or wine
wine &
& spirits
spirits sector.
sector.
L EXPERIENCE
PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE Mission
Maison Collet, Ay - Essec Field Project/Consulting
ƒ Recommending 2017
2017 Maison
Maison
an innovative digital Collet,
Collet, Ay
communication Ay -- Essec
Essec
strategyField
Field Project/Consulting
is consistent with Mission
Project/Consulting
that Mission
the
(2,5
champagne brand's months)
DNA, namely ƒ Recommending an innovative digital communication strategy that is consistent with the
(2,5 months) ƒ a craftsman's
Recommending brand an innovative digital communication strategy that is consistent with the
St Dupont, Paris, France – ESSEC Retail champagne
Internshipbrand's DNA, namely a craftsman's brand
champagne brand's DNA, namely a craftsman's brand
ƒ
March
Learnt the fundamental
March 20172017 elementsSt Dupont,
St of
Dupont, Paris,
runningParis, France
a storeFrance –
– ESSEC
and assisted ESSEC Retail
Retail Internship
internationalInternship
clients
(1 week) ƒ Learnt the fundamental elements of running a store and assisted international clients
Fujitsu Fsas Inc., (1Kawasaki,
week) Japanƒ Learnt the fundamental elements of running a store and assisted international clients
2015
2015 --provider
(The largest IT service 2016
2016 inFujitsu
Fujitsu
Japan withFsas Inc.,
Fsasabout Kawasaki,
Inc., 160,000
Kawasaki, Japan
Japan in 2015)
employees
Trilingual Helpdesk Operator, Operation (The largest IT
LCM Center
(The largest service
Helpdesk
IT service provider
Service
provider in Japan
Japan with
with about
in Department about 160,000
160,000 employees
employees in
in 2015)
2015)
ƒ Dealt with software and hardware Trilingual
Trilingual Helpdesk
Helpdesk
issues from Operator,
moreOperator, Operation
Operation
than 20 influential LCM Center
LCM Center such
corporations, Helpdesk
Helpdesk Service Department
as Service Department
Canon, Lufthansa, Mitsubishi Heavy ƒ Dealt withPhilips,
Industry, software etc.and hardware issues from more than 20 influential corporations, such as
ƒ Dealt with software and hardware issues from more than 20 influential corporations, such as
Provided IT communication servicesCanon, Canon, Lufthansa,
in English, Japanese Mitsubishi
and Chinese Heavy Industry, Philips, etc.
ƒ Lufthansa, Mitsubishi Heavy Industry, Philips, etc.
ƒ
Reported KPI’s to clients and discussed Provided
remedialIT communication
measures to improve services in English,
service level Japanese and Chinese
ƒ ƒ Provided IT communication services in English, Japanese and Chinese
H.I.S. Co., Ltd., Tokyo, Japan ƒ Reported KPI’s to clients and discussed remedial measures to improve service level
ƒ Reported KPI’s to clients and discussed remedial measures to improve service level
(The second biggest2012 - 2015
Japanese
2012 H.I.S.
- 2015travelH.I.S.
agency Co.,
Co., Ltd.,
Ltd.,
with Tokyo,
192Tokyo,
overseas Japan
Japan
branches in 129 Cities, by July 2015)
Sales Representative of European Trains (The second
Travel biggest Japanese travel agency with 192 overseas branches in 129 Cities, by July 2015)
(The second biggest Japanese travel agency with 192 overseas branches in 129 Cities, by July 2015)
ƒ Sold European train tickets online, Sales
Sales Representative
Representative
including answering of
of European
European
inquiries and Trains
Trains Travel
Travel
making quotations for 5
ƒ
groups of customers per day onƒaverage Sold European train tickets online, including answering inquiries and making quotations for 5
Sold European train tickets online, including answering inquiries and making quotations for 5
Issued e-tickets and paper media tickets groups of
forof customers
more than 10per per day
kinds on average
ƒ groups customers dayofonEuropean
average trains, including TGV,
Thalys, Eurostar, ICE, etc. ƒ Issued e-tickets and paper media tickets for more than 10 kinds of European trains, including TGV,
ƒ Issued e-tickets and paper media tickets for more than 10 kinds of European trains, including TGV,
Compiled complete sets of ordered tickets Thalys,andEurostar,
sent them ICE, toetc.
customers with home delivery service
ƒ Thalys, Eurostar, ICE, etc.
Sales Representative for individual ƒtourists
ƒ Compiled complete sets of ordered tickets and sent them to customers with home delivery service
Compiled complete sets of ordered tickets and sent them to customers with home delivery service
ƒ Sold travel packages and proposed Sales
Sales Representative
Representative
tailor-made tours forfor individual
individual tourists
for individual tourists
customers in Kinshicho, one
of the most prosperous downtown ƒ Sold
areas travel
in Tokyopackages and proposed tailor-made tours for individual customers in Kinshicho, one
ƒ Sold travel packages and proposed tailor-made tours for individual customers in Kinshicho, one
Completed minimum sales goals regularly, of the most
with prosperous downtown areas
an average performance in Tokyo
of sales worth
ƒ of the most prosperous downtown areas in Tokyo
60,000 euros to 70 passengers per ƒ Completed minimum sales goals regularly, with an average performance of sales worth
month
ƒ Completed minimum sales goals regularly, with an average performance of sales worth
60,000 euroscontinually
Checked sales information of other competitors to 70 passengersby bothper month
shop visits and online to keep
ƒ 60,000 euros to 70 passengers per month
the prices competitive ƒ Checked sales information of other competitors continually by both shop visits and online to keep
ƒ Checked sales information of other competitors continually by both shop visits and online to keep
H.I.S. International Travel Service Co., theLtd,
prices competitive
Shanghai, China
the prices competitive
of H.I.S. Co., Ltd)H.I.S. International Travel
2012
(Shanghai branch2012 H.I.S. International Travel Service
Service Co., Co., Ltd,
Ltd, Shanghai,
Shanghai, ChinaChina
Trainee (Shanghai branch of H.I.S.
(Shanghai branch of H.I.S. Co., Ltd) Co., Ltd)
ƒ Learnt basic know-how in the travel Trainee
Traineeindustry through internal courses
Conducted market survey via telephoneƒ Learntandbasic know-how
Internet, to keep inupdated
the travel industry
with through
the local market internal
rates courses
ƒ ƒ Learnt basic know-how in the travel industry through internal courses
Experienced salesmen’s fieldwork ƒ Conducted
byConducted
distributingmarket
leafletssurvey via
to about telephone
100 Japaneseand Internet, to keep updated with the local market rates
ƒ ƒ market survey via telephone and stores of service
Internet, to keep updated with the local market rates
industry in Shanghai and introducing ƒ Experienced
featured travelsalesmen’s
products fieldwork
to them by onedistributing
by one leaflets to about 100 Japanese stores of service
ƒ Experienced salesmen’s fieldwork by distributing leaflets to about 100 Japanese stores of service
industry in Shanghai and introducing featured travel products to them one by one
industry in Shanghai and introducing featured travel products to them one by one
ESSEC BusinessEDUCATION
EDUCATION
School, Paris, France
2016
MBA in International -- 2017
2016Luxury2017 Brand ESSEC
ESSEC Business
Business School,
Management School, Paris,
Paris, France
France
Case studies include: Audemars Piguet MBA in International
MBA –inStrategy to target
International Luxury
Luxurywoman Brand
Brand Management
consumers,
Management Omega’s brand
image, Chaumet & Chow Tai Fook –Case Case studies
A comparison include:
studyAudemars Piguet –
studies include: Audemars Piguet – Strategy
Strategy toto target
target woman
woman consumers,
consumers, Omega’s
Omega’s brand
brand
Huazhong University of Science image, image, Chaumet
and Technology, &
Chaumet & Wuhan, Chow Tai
Chow TaiChina Fook – A comparison
Fook – A comparison study study
Master of Japanese 2010 -- 2012
Language
2010 Huazhong
Huazhong University
2012 and Literature University of of Science
Science and and Technology,
Technology, Wuhan,Wuhan, ChinaChina
Huazhong Agricultural University Master of
& Huazhong
Master Japanese
of Japanese Language
University
Languageofand and Literature
Science and Technology,
Literature
Wuhan, China - 20062006 -- 2010
2010 Huazhong
Huazhong Agricultural
Agricultural University
University & & Huazhong
Huazhong University
University of of Science
Science and
and Technology,
Technology,
Bachelor of Animal Science Wuhan, China
Wuhan, China - -
Bachelor of Japanese Language (Dual Bachelor
Degree)
Bachelor of
of Animal
Animal Science
Science
Bachelor of Japanese Language
Language (Dual (Dual Degree)
ND TECHNOLOGY Bachelor of Japanese Degree)
LANGUAGES
LANGUAGES
Chinese: native, English AND TECHNOLOGY
ANDfluent,
/ Japanese: TECHNOLOGY
French: basic
Microsoft Office, Languages
Lotus Notes
Languages Chinese:
Chinese: native,
native, English
English // Japanese:
Japanese: fluent,
fluent, French:
French: basic
basic
Computer skills Microsoft Office, Lotus Notes
Computer skills Microsoft Office, Lotus Notes
INTERESTS
INTERESTS
ure, movie, football, travel
Japanese
Japanese pop-culture,
pop-culture, movie,
movie, football,
football, travel
travel
32
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Yue (Silvia) ZHAO
Yue
Yue
Yue (Silvia)
(Silvia)
Yue
(Silvia) ZHAO
ZHAO
(Silvia)
ZHAO
ZHAO

yue.zhao3@essec.edu
yue.zhao3@essec.edu
yue.zhao3@essec.edu
Nationality: Chinese yue.zhao3@essec.edu
yue.zhao3@essec.edu

TIVE Nationality:
Nationality:Chinese
Chinese
Nationality:
Nationality:
Chinese
Chinese
in luxury brand CAREER
CAREER
management
CAREER
CAREER
OBJECTIVE
OBJECTIVE
in fashion & accessories or jewellery & watches
OBJECTIVE
OBJECTIVE
L EXPERIENCE AAchallenging
challenging role
role ininluxury
luxury brand
brand management
management ininfashion
fashion &&accessories
accessories or
orjewellery
jewellery &&watches
watches
A challenging
A challenging rolerolein luxury
in luxury brand brand management
management in fashion
in fashion & accessories
& accessories or jewellery
or jewellery & watches
& watches
PROFESSIONAL
PROFESSIONAL
La Prairie, Switzerland - ESSEC Field EXPERIENCE
EXPERIENCE
Project/Consulting
PROFESSIONAL
PROFESSIONAL EXPERIENCE Mission
EXPERIENCE
ƒ Developing proof
2017
2017 of concept for La LaaPrairie,
new e-commerce
Prairie, Switzerland
Switzerland channel- -ESSEC
ESSEC Field
Field Project/Consulting
Project/Consulting Mission
Mission
2017
Christian Dior Couture, 2017 GaleriesLa Prairie,
La Prairie, Switzerland
Switzerland - Retail
ESSEC
- ESSEC Field Field
Project/Consulting
Project/Consulting Mission
Mission
(2,5
(2,5 months)
months) ƒ ƒLafayette,
Developing
Developing Paris - ESSEC
proof
proof ofofconcept
concept internship
for
for aanew
new e-commerce
e-commerce channel
channel
(2,5(2,5
months)
Learnt the fundamental months)elements
ƒ ƒ Developing
of Developing
running a proof
storeproofof concept
of concept for afor new a new e-commerce
e-commerce channel
channel
ƒ March
March 2017
2017 Christian
Christian Dior
Dior Couture,
Couture, Galeries
Galeries Lafayette,
Lafayette, Paris
Paris - -ESSEC
ESSEC Retail
Retail internship
internship
GEFCO, Shanghai, March
(1
(1
March
China
week)
2017
week) (FrenchChristian
- 2017 Christian
ƒ logistics
ƒ Learnt
Learnt
Dior
company,
the
the
Dior
Couture,
Couture,
Europe
fundamental
fundamental
Galeries
Top Galeries
10) Lafayette,
elements
elements
Lafayette,
ofofrunning
running
Paris Paris- ESSEC
aastore
store
- ESSEC Retail
Retail
internship
internship
Marketing Manager (1 week)
(1 week)
Asia ƒ ƒ Learnt Learnt the the fundamental
fundamental elementselements of running
of running a storea store
2012
2012 --2016
2016 GEFCO,
GEFCO, Shanghai,
Shanghai, China
China --(French
(French logistics
logistics company,
company, Europe
Europe Top
TopTop 10)
10)10)
Led strategic2012 2012
market- 2016- 2016 GEFCO,
intelligence GEFCO,
projects Shanghai,
Shanghai,
for market China China - (French
entry, -joint
(French logistics
venturelogistics company,
and company,
new offers; EuropeEuropeTop 10)
Marketing
Marketing Manager
Manager Asia
Asia
Launched new business offersMarketing ƒ ƒin 15
Marketing
Led
Ledoffices, Manager
strategic
strategic 4Manager AsiaAsia
countries
market
market across
intelligence
intelligencethe region
projects
projects aligned
for
formarketwith HQ;
market entry,
entry, joint
joint venture
venture and
andandnew
new offers;
offers;
ƒ LedLed strategic
strategic market market intelligence
intelligence projects
projects for market
for market entry,
entry,
joint joint
venture
venture and new new
offers;
offers;
offered training, communication, ƒ
ƒƒ sales
Launched
Launchedkits, etc.,
new
new ensuring
business
business all stakeholders
offers
offers inin1515 well
offices,
offices, received
44countries
countries across
across the
the region
region aligned
aligned with
with HQ;
HQ;HQ;
ƒ LaunchedLaunched new newbusiness
business offers offers
in 15
in offices,
15 offices, 4 countries
4 countries across
acrossthe the
regionregion aligned
aligned
with with
HQ;
Initiated and developed a value added ƒ
offered
offered digital tracking
training,
training, tool, enhancing
communication,
communication, salescustomer
sales kits,
kits, etc., satisfaction
etc., ensuring
ensuring all
allstakeholders
stakeholders well
well received
received
Liaised with corporate, defined offered offered training,
training, communication,
communication, sales sales
kits,kits,
etc., etc.,
ensuring
ensuring all stakeholders
all stakeholders wellwell
received
received
ƒ ƒ regional
Initiated
Initiated communication
andandanddeveloped
developed &amarketing
avalue
value added
added strategy
digital
digital and budget
tracking
tracking tool,
tool, enhancing
enhancing customer
customer satisfaction
satisfaction
ƒ Initiated
Initiated and developed
developed a value
a valueadded added digital digital
tracking
tracking tool,tool,
enhancing
enhancing customer
customer satisfaction
satisfaction
Initiated digital marketing strategy, ƒ
ƒƒ launched
Liaised
Liaised with
with new websitedefined
corporate,
corporate, and social
defined mediacommunication
regional
regional platform
communication &&marketing
marketing strategy
strategy and budget
andandbudget
ƒ Liaised Liaised with with
corporate,
corporate, defineddefined regional
regional communication
communication & marketing
& marketing strategy
strategyand budget
budget
Packaged local offers; produced ƒ ƒ marketing
ƒ
Initiated
Initiated materials
digital
digital in cooperation
marketing
marketing strategy,
strategy, with designnew
launched
launched houses
new website
website and
and social
social media
media platform
platform
ƒ Initiated
Initiated digitaldigitalmarketing
marketing strategy,
strategy, launched
launched new new
website
website and and
socialsocial
media mediaplatform
platform
Organized top-notch conferences, ƒ
ƒƒ road
Packaged
Packaged shows, localcustomer
local offers;
offers; events,
produced
produced attaining
marketing
marketing desiredmaterialsROI inincooperation
materials cooperation with
with design
design houses
houses
ƒ PackagedPackaged local local
offers;
offers;produced
produced marketing
marketing materials
materials in cooperation
in cooperation with with
designdesign
houses
houses
Managed PR agencies, executed ƒ ƒ PR
ƒ
& Media
Organized
Organized Plans,
top-notch
top-notchmonitoredconferences, media
conferences, coverage
road
road shows,
shows, customer
customer events,
events, attaining
attaining desired
desired ROI
ROIROI
ƒ Organized
Organized top-notch
top-notch conferences,
conferences, road road
shows, shows, customer
customer events,
events,attaining
attaining desired
desired
ROI
Implemented CRM system, defined ƒ
ƒƒ strategy PR
Managed
Managed for customer
PRagencies,
agencies, acquisition/retention
executed
executed PRPR& &Media
Media Plans,
Plans, monitored
monitored media
media coverage
coverage
ƒ Managed Managed PR agencies,
PR agencies, executed
executed PR &PR Media
& Media Plans, Plans,
monitored
monitored media mediacoverage
coverage
Analyzed database to provide ƒƒcustomer ƒ Implemented
Implemented insight and
CRM
CRM identified
system,
system, business
defined
defined potential
strategy
strategy for
for customer
customer acquisition/retention
acquisition/retention
ƒ Implemented
Implemented CRM CRM system,system, defineddefined strategy
strategy for customer
for customer acquisition/retention
acquisition/retention
Launched CRM campaigns based ƒ
ƒƒ on accurate
Analyzed
Analyzed customer
database
database to segmentation
toprovide
provide customer
customer insight
insight and
andandidentified
identified business
business potential
potential
ƒ AnalyzedAnalyzed database
database to provide
to provide customer
customer insightinsightand identified
identified business
business potential
potential
Generated KPI reports to monitor ƒ
ƒƒ sales
Launched
Launched performanceCRM
CRM and
campaigns
campaigns business
based
based development
on
on accurate
accurate customer
customer segmentation
segmentation
ƒ LaunchedLaunched CRM CRM campaigns
campaigns based basedon3) accurate
on accurate customer
customer segmentation
segmentation
Kuehne & Nagel, Shanghai, China ƒ
ƒƒ - (Swiss
Generated
Generated logistics KPI company,
KPIKPIreports
reports toGlobal
tomonitor
monitor Top sales
sales performance
performance and business
andand business development
development
Manager, Sales &2007 Marketing
2007 --2012
2012 | Central
ƒ
Kuehne &ƒ Generated
Kuehne North Generated
China
&&Nagel,
Nagel,
KPI reports
Shanghai,
reports
Shanghai,
to monitor
to monitor
China
China
sales
--(Swiss
(Swiss
sales
performance
performance
logistics
logistics company,
and
company,
business
Global
business
Global Top
development
Top
development
3)3)
2007 2007
- 2012- 2012 Kuehne Kuehne & Nagel,& Nagel, Shanghai,
Shanghai, China China - (Swiss
- (Swiss logistics
logistics company,
company, Global Global
TopTop 3) 3)
Co-managed with Sales Director Manager,
a team Sales
Manager, of 200
Sales &&staff
Marketing | |Central
in 15 offices
Marketing Central &&North
at double North China
digit
China growth
Manager,Manager, Sales Sales& Marketing
& Marketing | Central
| Central & North& North China China
Ensured integration and alignment ƒƒ of the defined
Co-managed
Co-managed with
withstrategies
Sales
Sales and guidelines
Director
Director aateam
team ofofat200
local
200 stafflevel
staff inin1515 offices
offices atatdouble
double digit
digit growth
growth
ƒ Co-managed
Co-managed
Monitored sales performance;ƒƒ ƒidentified Ensured
Ensured area ofwith with
Sales
improvement
integration
integration
Sales
and
and
Director
Director
witharecommendations
alignment
alignment
team
a team
ofofthe
of 200
the
of 200
defined
defined
staff staff
in 15 in offices
strategies
strategies
15 offices
and
and
at double
at double
guidelines
guidelines
digitdigit
growth
atatlocal
local
growth
level
level
ƒ Ensured Ensured integration
integration and and
alignment
alignment of theof thedefineddefined strategies
strategies andand guidelines
guidelines at local
at local
level
level
Acted as cross-department channel, ƒ
ƒƒ provided
Monitored
Monitored all-around
sales
sales performance;supports
performance; to increase
identified
identified area
arearesults
ofofimprovement
improvement with
with recommendations
recommendations
ƒ Monitored
Monitored sales sales
performance;
performance; identified
identified areaarea of improvement
of improvement withwithrecommendations
recommendations
Oversaw team recruitment, rewarding ƒ
ƒƒ Acted
Acted program;
as mentored
ascross-department
cross-department in Trainee
channel,
channel, program
provided
provided all-around
all-around supports
supports to
toincrease
increase results
results
ƒ Acted Acted as cross-department
as cross-department channel,
channel, provided
provided all-around
all-around supports
supports to increase
to increase results
results
GRUEBER-WANG Intercultural Communication ƒ
ƒƒ Oversaw
Oversaw team
teamAG, Zurich, Switzerland
recruitment,
recruitment, rewarding
rewarding program;
program; mentored
mentored ininTrainee
Trainee program
program
ƒ Oversaw Oversaw team teamrecruitment,
recruitment, rewarding
rewarding program;program; mentored
mentored in Trainee
in Trainee program
program
Assistant to Project2006Manager
2006 --2007
2007 (Intern)
ƒ
GRUEBER-WANG
GRUEBER-WANG Intercultural
Intercultural Communication
Communication AG,
AG,AG,Zurich,
Zurich, Switzerland
Switzerland
Designed and2006 2006
- 2007
implemented GRUEBER-WANG
- 2007commercial GRUEBER-WANG and Intercultural
cultural Intercultural
exchange Communication
programsCommunication
betweenAG, Zurich,
European Zurich, Switzerland
Switzerland
Assistant
Assistant toto Project
Project Manager
Manager (Intern)
(Intern)
Assistant
and Chinese governments andƒ ƒcorporations Assistant to Project
to Project
(RBS, ManagerManager
Credit Suisse, (Intern)(Intern)
BoC, etc.) and
Designed
Designed and
andandimplemented
implemented commercial
commercial andand cultural
cultural exchange
exchange programs
programs between
between European
European
ƒ DesignedDesigned and implemented
implemented commercial
commercial and cultural
cultural exchange
exchange programs
programs between
betweenEuropean
European
Assisted in the “China Center Project”-ƒ
and
and Sino-Swiss
Chinese
Chinese business
governments
governments consulting
and
and in Zurich
corporations
corporations (RBS,
(RBS, Credit
Credit Suisse,
Suisse, BoC,
BoC, etc.)
etc.)
andand Chinese Chinese governments
governments andand corporations
corporations (RBS, (RBS,CreditCredit
Suisse,
Suisse,BoC,BoC,etc.)etc.)
ƒƒ Assisted
Assisted ininthethe “China
“China Center
Center Project”-
Project”- Sino-Swiss
Sino-Swiss business
business consulting
consulting ininZurich
Zurich
ƒ AssistedAssisted in the in the
“China “China CenterCenter Project”-
Project”- Sino-Swiss
Sino-Swiss business
business consulting
consulting in Zurich
in Zurich
ESSEC Business EDUCATION
School,
EDUCATION Paris, France ƒ

MBA in InternationalEDUCATION
EDUCATION
Luxury Brand Management
2016
2016 --2017
2017 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris, France
France
2016
Case studies include: 2016
- 2017
Brand - 2017 ESSEC
extension ESSEC
ofininBusiness
ChâteauBusiness deSchool,School,
Versailles; Paris,Paris, France
Market France
entry strategy of Jimmy
MBAMBA International
International Luxury
Luxury Brand
Brand Management
Management
Choo in China; Burberry online distribution;MBA MBA in International
in International
Brand Luxury
collaboration Luxury Brand Brand
strategy Management
Management
Case
Case studies
studies include:
include: Brand
Brand extension
extension ofofofChâteau
Moynatde
Château deVersailles;
Versailles; Market
Market entry
entry strategy
strategy ofofJimmy
Jimmy
University of Freiburg, Freiburg,Choo Case Case
studies
Switzerland studies include:
include: Brand Brandextension
extension of Château
of Château de Versailles;
de Versailles; MarketMarket entry entrystrategy
strategy
of Jimmy
of Jimmy
Choo ininChina;
China; Burberry
Burberry online
online distribution;
distribution; Brand
Brand collaboration
collaboration strategy
strategy ofofMoynat
Moynat
Bachelor / Master2003 in Management Choo Choo in China;
in China; Burberry
Burberry onlineonline distribution;
distribution; Brand Brand collaboration
collaboration strategy
strategy of Moynat
of Moynat
2003 --2007
2007 University
University of
ofFreiburg,
Freiburg, Freiburg,
Freiburg, Switzerland
Switzerland
Tongji University, 2003 2003
- 2007
Shanghai,- 2007 University
China University of Freiburg,
of Freiburg, Freiburg,
Freiburg, Switzerland
Switzerland
Bachelor
Bachelor / / Master
Master inin Management
Management
Bachelor in English Language Bachelor
and Tongji Bachelor
Literature / Master
/ Master in Management
in Management
1998
1998 --2002
2002 Tongji University,
University, Shanghai,
Shanghai, China
China
Fudan University, 1998 1998
- 2002
Shanghai,- 2002 Tongji
China Tongji University,
University, Shanghai,
Shanghai, China China
Bachelor
Bachelor ininEnglish
English Language
Language and
and Literature
Literature
Minor in International Bachelor Bachelor in English
in English Language
Language and and
Literature
Literature
1999
1999 -Economics
-2001
2001 &Fudan
Fudan TradeUniversity,
University, Shanghai,
Shanghai, China
China
ND TECHNOLOGY 1999 1999
- 2001
- 2001 Fudan Fudan University,
University, Shanghai,
Shanghai, China China
Minor
Minor ininInternational
International Economics
Economics &&Trade
Trade
Chinese: native, English: fluent,AND Minor
German: Minor inintermediate,
International
in International Economics
French: Economics
basic& Trade & Trade
LANGUAGES
LANGUAGES AND TECHNOLOGY
TECHNOLOGY
LANGUAGES
LANGUAGES
Proficient in MS Languages
office software and AND AND TECHNOLOGY
TECHNOLOGY
CRM (Oracle, etc.)
Languages Chinese:
Chinese: native,
native, English:
English: fluent,
fluent, German:
German: intermediate,
intermediate, French:
French: basic
basic
Languages
Languages Chinese:Chinese: native, native, English:
English: fluent,
fluent, German:German: intermediate,
intermediate, French:
French: basicbasic
Computer
Computerskills skills Proficient
Proficient ininMS MS office
office software
software and
and CRM
CRM (Oracle,
(Oracle, etc.)
etc.)
Computer
Computer skills
skillsProficient
Proficient in MS in MSoffice office
software
software andand CRM CRM (Oracle,
(Oracle, etc.)etc.)
INTERESTS
th special interestINTERESTS
in European Culture; Certified in Fashion drawing by Istituto Marangoni;
INTERESTS
INTERESTS
World
World traveller
traveller with
with special
special interest
interest ininEuropean
European Culture;
Culture; Certified
Certified ininFashion
Fashion drawing
drawing bybyIstituto
Istituto Marangoni;
Marangoni;
WorldWorld
traveller
traveller
with with
special special interestinterest in European
in European Culture;
Culture; Certified
Certified in Fashion
in Fashion drawing
drawing by Istituto
by Istituto
Marangoni;
Marangoni;
Gym
Gym
GymGym
33
PA RI S R A B AT S I NG A P O RE
ESSEC Business School ESSEC Executive Education ESSEC Africa-Atlantic ESSEC Asia-Pacific
3 avenue Bernard-Hirsch CNIT BP 230 Plage des Nations - Sidi Bouknadel 5 Nepal Park
CS 50105 Cergy 92053 Paris-La Défense Rabat-Salé Singapore 139408
95021 Cergy-Pontoise Cedex - France France Morocco Tel. +65 6884 9780
Tel. +33 (0)1 34 43 30 00 Tel. +33 (0)1 46 92 49 00 Tel. +212 (0)5 30 10 40 19 www.essec.edu/asia
www.essec.edu www.executive-education.essec.edu www.essec.edu
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023 | Committee of Private Education (CPE) is part of SkillsFuture Singapore (SSG)

Contact
Anne-Marie Chivé
Tel. +33 (0)1 34 43 39 34
chivea@essec.fr

© ESSEC Business School - 808030717 - July, 2017 - Not-binding document - Not printable file.

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