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  • Influencing Audience Template

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    Slavica Biljarska
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    The document provides a template for influencing an audience by identifying who has influence over the priority audience, what behaviors they currently encourage or discourage, and what media channels they use most. As an example, it examines the influence of mother-in-laws on married women ages 18-35, noting that mother-in-laws have strong influence, encourage behaviors like having children and a son for health and traditional reasons, and use media like storytelling and radio. The template is meant to help identify how to influence a priority audience by understanding who influences them currently and how to encourage desired behaviors or discourage undesired ones through the right influential parties and media channels.

    Original Description:

    How to do a segmentation of your audience

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    The document provides a template for influencing an audience by identifying who has influence over the priority audience, what behaviors they currently encourage or discourage, and what media channels they use most. As an example, it examines the influence of mother-in-laws on married women ages 18-35, noting that mother-in-laws have strong influence, encourage behaviors like having children and a son for health and traditional reasons, and use media like storytelling and radio. The template is meant to help identify how to influence a priority audience by understanding who influences them currently and how to encourage desired behaviors or discourage undesired ones through the right influential parties and media channels.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Influencing Audience Template

    Uploaded by

    Slavica Biljarska
    The document provides a template for influencing an audience by identifying who has influence over the priority audience, what behaviors they currently encourage or discourage, and what media channels they use most. As an example, it examines the influence of mother-in-laws on married women ages 18-35, noting that mother-in-laws have strong influence, encourage behaviors like having children and a son for health and traditional reasons, and use media like storytelling and radio. The template is meant to help identify how to influence a priority audience by understanding who influences them currently and how to encourage desired behaviors or discourage undesired ones through the right influential parties and media channels.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Influencing Auidence Template

    How much influence do What behaviors do they Why would they Why would they
    Who influences the What media channels do
    they have (strong, currently influence the encourage the desired discourage the desired
    priority audience? they use most?
    moderate, weak)? priority audience to do? behavior? behavior?

    Example
    Priority Audience: Married Women of Reproductive Age (18 – 35)
    Mother-in-law Very strong Have many children The mother-in-law cares Traditionally the number of Storytelling
    about the health of the baby children a family has provides
    Have a son status in the community and Radio
    signifies wealth
    Have a child immediately Peer to Peer
    after marriage Having a child immediately
    after marriage shows fertility

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