QUESTIONARE FOR COSTA COFFEE

1)what is your age ?

o Under 18
o 19 to 25
o 26 to 35
o 35 to 55

What is your annual inome?

o Less than 50,000

o 50,000 to 1,00,000
o Above 1,00,000

2)How do you know COSTA coffee ?

o From television
o From internet
o From broadcast
o From friends and family
o From COSTA coffee house
o Others

3)Have you ever consumed COSTA products ?

o Yess
o No

4)How often do you go to COSTA ?

o Nearly everyday
o More than 3 times a week
o Weekly
o Monthly
o A couple of times

5)What do you usually consume?

o Drinks
o Food
o Related products(e.g coffee cups)
5)What average amount of money do you spend in COSTA coffee per week ?

o Less than 500 Rs

o 500 Rs to 1000 Rs
o More than Rs 1000

6)Why do you go to costa ?

o For the food and drinks

o For surfing internet
o For chatting with or waiting friends and family business
o For rest
o For experiencing Italian coffee culture
o Other

7) Tick the coffee house you have been to ?

o COSTA
o STARBUCKS
o CAFÉ COFFEE DAY
o OTHER

8) What is the best one of COSTA coffeehouse you think ?

o
o

9) Why you choose COSTA ?

o Because it is fashionable
o Because it is near my home /office/shopping mall
o For its professional brand images
o No , I don’t like it

10) Rate COSTA from 1 to 5 ratings ?

o 1
o 2
o 3
o 4
o 5
11) If melas are offered , what kind do you prefer most ?

o Fish and chips

o Pasta
o Rice
o Pizza
o Other

12) Are you a member of COSTA coffee?

o Yess
o No

13) What do you think COSTA should be improved?

o Wifi
o Layout
o Facilities
o Food
o Drinks
o Other

14) How would you rate atmosphere ?

o Very poor
o Poor
o Neutral
o Good
o Very good