Survey of opinion poll, aimed at potential customers, in order to know its position on coffee

consumption, their participation is very important, answer each question truthfully according to your

preference.

1. WHAT IS YOUR SEX

o Woman
o Man
o Other

2. HOW OLD ARE YOU

o 15-30
o 31-40
o 41-50
o 51-70
o More than 71

3. HOW OFTEN CONSUME COFFE

o Everyday
o Once a week
o Once a month
o Other

PLAZA ALFONSO LÓPEZ - VALLEDUPAR – CESAR, CEL. 3223974770 – 3217286221

E-MAIL: rquintero1724@gmail.com
4. AT WHAT TIME OF THE DAY CONSUME COFFE
o Breakfast
o After lunch
o During dinner
o After dinner
o Other

5. WHAT TYPE
o Decaffeinated
o Gourmet
o Traditional
o Organic
o Do not take

6. WHICH OF THE FOLLOWING ASPECTS

o Take into account to choose coffee that you drink
o Quality
o Brand
o Price
o Organic or traditional type
o None

7. OF THE FOLLOWING COFFEE PRESENTATIONS WHAT IS YOUR PREFERRED

o American
o Coffee in milk
o Mocacci

PLAZA ALFONSO LÓPEZ - VALLEDUPAR – CESAR, CEL. 3223974770 – 3217286221

E-MAIL: rquintero1724@gmail.co
o Capuccino

8. HOW MUCH WOULD IT BE PAY FOR A COFFE

o From $1000 to $3000
o From $3100 to $6000
o From $6100 to $10000
o More than $10000

9. IN WHAT PRESENTATION PREFER TO BUY THE COFFEE YOU DRINK

o Bag
o Box
o Prepared in store
o Other

10. WHAT TYPE OF COFFEE DO YOU PREFER

o National
o Imported

11. WITH WHAT PRODUCT ACCOMPANY THE COFFEE

o Bread
o Cookies
o Sandwich
o Other
o Nothing

12. WHERE IN PREFER TO DRINK COFFEE

o Coffee shop
o Bakery
o At home
o Others

PLAZA ALFONSO LÓPEZ - VALLEDUPAR – CESAR, CEL. 3223974770 – 3217286221

E-MAIL: rquintero1724@gmail.com
 -SURVEY-

My name’s ROSSIBEL QUINTERO and I work for POPE YE´S company. Our products are being renewed,
and I would like to have your opinion about some specific topics; your answers can help us to provide
better products to you and your family. Thank you very much.

(You can use variable ranges)

Gender: Female Age: 32 Neighborhood: Cañahuate
rquintero1724@gmail.co
E-mail m Telephone: 3223974770

Consuming habits
Household income / month
How many times a day / week / month / year
( ) $0 - $300
/ you...
( ) $300 - $600
( ) $6 - $900
( ) $900 - $1500
(X) $1500 - $2500
month
( ) $2500 or more

Education restaurants 1
( ) Elementary school
( ) High school
( ) College 2
( ) Technician
( ) Bachelors 2
(X) Specialization
( ) Master
( ) Doctorate Have you heard about POPEYE´S Shrimp
Restaurant?
Workplace
Yes __X__ No_____
ASOPROAGRO
Do you like the of our products?

Position in the company Interests (X) Presentation

( ) Cost
Administrator
( ) Taste
Interests ( ) Color
(X) Nutritional value
Nutritional value, taste, quality
( ) Size

Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.

What is your general opinion about our products?

( ) Excellent
(X) Very good
( ) Good
( ) Average
( ) Poor

Which suggestions can you give us to improve the product?

Improving printed advertising on packaging.

Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.

 -TELEPHONE SURVEY-

SALLY: Good Afternoon. My name is Sally. What is your name?

YOU: Good afternoon, I´m Rossibel

SALLY: I’m calling from the shrimp Restaurant Popeye´s to get your responses and opinions about
our restaurant. We don´t want to sell you anything. We randomly selected you to provide us with
important information for planning our new services. You don’t have to answer any question if you
don’t want to, and you can end the interview at any time. The call will take about 5 -10 minutes.
Do you want to participate?

YOU: Ok.

SALLY: Thank you for agreeing to participate. I appreciate your time. O.K. Let’s get started.
How old are you?
I’m 32 years old
YOU:

SALLY: Which is your household income per month?

YOU: Two million pesos

SALLY: What is your education level?

YOU: University

SALLY: Do you know anything about POPEYE´S restaurant?

YOU: I've heard

Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.

SALLY: Do you like its prices?

YOU: Don't know them

SALLY: Do you like its taste?

YOU: Not too much

SALLY: Why?

YOU: I don’t use them often

SALLY: How often do you eat shrimps?

YOU: Once a month

SALLY: What´s your general opinion about our products?

YOU: Don't know them

SALLY: Which suggestions can you give us to improve the products?

YOU: More publicity

SALLY: I really appreciate your time. Thank you.

YOU: No problem

SALLY: Have a nice day.

YOU: Goodbye

Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.