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    Heddon 1970 PDF

    Uploaded by

    Joe Konrath

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    © All Rights Reserved
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    pQUALITY. RODS} REELS anpypars SINCE 1897 |g) HEDDON'S EXCLUSIVE HI-LITE FINISH ON WORLD'S. HOTTEST LURES—Heddon’s own laminated coating f2d0s clarity and coloring. gives lifecike depth to. the itre markinge Hi-ute 's tough and durable, impervious {the strains of constant use. See pages 49 through 57 HEDDON CONVERTIBLE SPINNING REELS FOR RIGHT OR LEFT HAND OPERATION TRVersatie, power packod reels change in Seconds for fight oF left hand use. Models from min butmighty oz uitrasight <0 big, oeean-spinning powerhouse. See poges #8 HEDDON SUPERIOR ALL-FIBERGLASS FERRULES ON MORE RODS THAN EVER! Proven, sllfibergloss fer- les deliver cominuaus flex, one-piece action. feel Guaranteed against splitting and breaking, Scientifical Sngineered, lock-tight Mt. See pages 22-23-20-27, FAMOUS HEDDON “MARK” ROD SERIES NOW WITH PERMAGLOSS FINISH—I's a Heddon ex elusive goat epoxy fish ih imperious fo fhe elements, Keeps rods looking new indefinitely Soe pages 18 through 23 HEDDON 180, AMERICA’S ONLY HIGH: SPEED, PUSH-BUTTON SPIN-CASTING REEL Retrieves 197 inches of line pet Erank turn, Folding erank handle converts I Stanty for ight of left hand use. See poge 8. PRESIDENT’S MESSAGE AISY / ABSEON Jon Ra vcron cover Bach year Heddon's catalog contains more and better fishing tackle, with more fish catching ability. "This 1s what fishermen have come to expect from this 72 year oud company. “fhe 1070 Heddon line is no exception, For instance, look at that big “etsy” Spin ‘cas Hovg, prvsitene Casting Reel No. 190, designed expressly for heavy line and for big tsk; look at puter Seen the much improved No, 180 with its even higher speed gearing which produces Shinn Vor an unbelievable to¥sinch line retrieve with every crank turn’ And the mighty Model 260 Spinning Reel for really big fish both fresh and salt water—an outstanding addition to Heddon’s broad line’ of rels. ‘The actions on practically every famous Heddon rod have been refined. and on most rod windings we ve applied our brand new Permagloss finish. And becouse ion's fiberglass ferrules. produced last year, were so well received and so many Gomands made for a broader Tine of rods with glass ferrules. many more of the rods ‘nthe 1970 line fal in what ts commonly called the ferruleless category Believe me, you've never soen lures finished as Heddon's are for 1970. with our new HiLite finish It's almost unbelievable. and it has added a now dimension tothe {sh catching power ofall Heddon lures, Notice the naw Ture, too: the “soe Magoum version of the famous Tadpoll. made extra husky for big ish, and in coho-catehing Colors, Look atthe absolutely unigue trolling device —Hleddon's “Gave of Shiners HV eb enter Of cures fou how that. despite what ser ay) mare record fish have been caught on Heddon lures than on any others. There's gat to be Sengon, and thare Is “it's Hoddon's know how a “Youll notice immediately that thi catalog has no prices in t—not because we don't want to price our merchandise, but simply because the Feders! Trede Com mission has made pricing “ground ruies" so impossible to follow we have no choice Butto slmingte prices, Why? Wall the extensive discounting of tackle prices, nation svde, following Ho porieular patter. makes it impossible for a manuctaree to show 2 price in his catalog which “bears a reasonable relationship to the provalling price in’each market. So'you can sev that if wo wore fo try 40 publish a price which did meet these criora would require a dogrev of continuing market surveillance sm Possible fous to assume, And in action we'd have a continuing job ofcstiog pice Fovsions ond catelog repeating as prices inthe cetell market changed. Ths too san impossible task. Forgive me for taking so much time to Pxplain this. butt youre ike tie cafaiog sat a'colalog without prices, or at ieast some index of valtos. Suro pictuzes are pretty, but meaningless without prices So: eieg you see just the item of tackle you want and this catalogs jampecked with oustanding onee-—rest assured your favorite dealer will have ¥ priced ftry tnd compativeh Remember. too, Heddon bas tachi for guaran, ap acl for very fish: and. regondlese of price op quality as only Heddon can Budi Remember, you make your ow fuck with Heddon 1970 HEDDON CATALOG TABLE OF CONTENTS Page Mack 2 od Actions ss Rept Stanteas Wire Pals sP00is: ° Spir-Casing and Casting 456 Galen soe LURES. Eacisive Hite Patbed Spin aie 3 Sliver kings (Color Cast e Conver Spinning as Speciel Purpose raking * Fy m3 Elobal Bown Soriaer tures wet Utes ig 18 Giobal Gad Floating Diving ms) Ocean Tolling 15 Stareat Sinking Lares. S458 ops Encl 1 Sinkinp Deep Dive S37 Heddon Red Story sear Carded Combos Spinnershgs 500 Mark a8 Sack Rode ‘Wood Cissscx ra Mark 1 20 (tein Troling Spoons 6 Markt isbal Salt Waier LINE ee Markt SaiyPa SON REPAIR STATIONS) 3 [1@GC QL PUSH-BUTTON SPIN-CAST REELS Sas hain aha ft tonger tle: Stent en HEDDON’S FINEST! BIG... HUSKY MODEL 190 IS A REAL WORK-HORSE “AUDIO-TOUCH” LINE CONTROL SYSTEM PROVIDES PRECISE LINE CONTROL FOR PIN-POINT CASTING HEDDON 190 SPIN-CAST REEL Designed for heavy lines and big fish. Weighs in at a husky 14 ozs. but precision-balanced to feel much lighter. Spool cross winds to pre- vent line cutting in under heavy load of big fish. One-piece aluminum spool. Carboloy pick-up pin give positive pick-ups with heavy lines Neoprene ring on flyer for positive line control with heavy baits. Quick change spool—no tools required. Contoured, off-set thumb trigger for natural casting grip. Large, convenient, drag adjustment. Spooled with 125 yds. 12-1b. mono and practice plug {oils the caster Just how much he is thumbing ihe ree. HEDDON PRESENTS WORLD'S FINEST SPIN-CASTING REELS... DESIGNED BY FISHERMEN TO PLEASE THE PROS IDEAL FOR BEGINNERS Folaing crank convene instanty fo lat oF Ball Bearing In main gear housing orovides agi operation at Nigh spaecs wih Rese HEDDON 180 SPIN-CAST REEL OFFERS MORE OPERATIONAL ADVANCEMENTS THAT COUNT Offers more operational features than any other spin-cast ree! on the market! High speed 4:1 gear ratio gives the same retrieve speed as an open face reel — a first with Heddon, Main gear shaft extends full length of housing for maxi- mum support and power under heavy Toad, Bronze bushings give smooth running support for main shaft and crank shaft. 6-point stainless steel pick-up system, Bronze spool bearing supports. Wide contoured thumb trigger. Easily adjustable drag. On-off anti-reverse. Handles 6 to 15-b. mono line: spooled with 101b. mono and practice plug Weighs 11% ozs HEDDON 150 SPIN-CAST REEL PERFECT ALL-AROUND MODEL Larger and more powerful than the Heddon 120. Solid. 1-pe. die-cast alum: inum frame, precision-made. all-metal gears: é-point stainless steel pick-up: {-pe- all metal spool equipped with skirt to prevent tangles. Adjustable drag: contoured, push-button trigger: ano- a. hea aluminum flyer cover. Antireverse. Pre-wound with 0b test mono line with practice plug, Weighs 10% ozs. HEDDON 120 SPIN-CAST REEL Light, compact, all-metal reel with the durability to really take it. Metal drive fand pinion gear and hardened steol shaft. 12-point pickup for instant line control, Powerful drag adjusts. with large star knob. Heavily anodized flyer cover, Pre-spoaled with 61b mono line practice plug. Welghs 9 02s, HEDDON 110 SPIN-CAST REEL Outstanding value with all-metal gears. frame. spool cover. s:point, flyer pick up. Rubber line control ring. drag ad: justment, hard epoxy finished, Comes with 100'yds. 10-b, test mono line and practice plug. Weighs 84 ozs. (COU O}| HERITAGE 30 WORLD'S FINEST CASTING REEL ONLY TRUE FREE-SPOOL MODEL WITH AUTOMATIC CAST CONTROL Provides unique experiences in accurate trouble-free casting. Totally free spool — only the spool turns during casting, All gears, including. the level wind are disengaged during the cast, Automatic cast. con Ant-backlash control, star drag control, anti- reverse control, solf-aligning bearing, pre Ciston spool, metal bearings in grip. Takes any line 10 Ib. or heavier mono or braided. Only trae spce!, level wind HOW TO USE YOUR HEDDON REELS HEDDON OPEN FACE REEL SPIN/MATIC SPINNING REEL th i Exclusive Spin /Matic eliminates the bell) extte plek-up finger GE tpt? 2: shalt Tor dependable. pertor Fiyer and main snatt run on ball Bearings tor smooth operation HEDDON 290 SPINNING REEL Exclusive Spn/Mati line control eliminates the ball giving trouble-free spin fishing with one-finger ease. Hefty metal gears, main drive shaft: ball bearings run flyer end main shaft. lus other features same as Model 205, Holds up to 250 yds., 12Ib. mono. Weighs 13% o25. jeddon SPIN/MATIC SPINNING REELS = ONE-FINGER OPERATION... » i NO BAIL TO USE... HEDDON 295 SPINNING REEL Heavy duty ocean ree! with bail advantages plus one-finger operation ease. Cocked Spin/Matic automatic picks up line when retrieve is started. Drive shaft is suppor at front and rear of housing. Cross winding system driven by heavy double support ‘yoke: 1-pe. aluminum spool takes mono pres- Sure. Handle folds for storage. Holds 225 yds. 25 1b. test mono, Weighs 22 ozs. HEDDON 280 SPINNING REEL Lowest priced model in the Spin/Matic line with all the features of the 205 and 280, except it weighs only 12 o2s., holds 250 yds. of 1b. test mono. One-finger Spin/Matic operation; all-metal gears: double supported main drive shaft runs on ball bearings, Corrosion- resistant throughout, {_E : i" I : LGC COE conveRrTIBLe SPINNING REELS TURN-AROUND HANDLE CONVERTS QUICKLY TO RIGHT OR LEFT HEDDON 252 OCEAN SPINNING REEL It water punishment leea stool ball: helical ids. Convertible handle for right Or left hand use. Antireverse. Handle folds for storage. Durable ‘epoxy finish. Holds 200 yards 25-1b. test mono, Weighs 23 o7. HEDDON'S QUALITY STAINLESS. STEEL BAIL SYSTEM can be depended on for outstand- ing performance, dependable actions —always trouble free, pro- viding truly, effortless fishing convenience: MORE HEDDON CONVERTIBLES — SPINNING REELS CONVERT FOR RIGHT OR LEFT HAND USE! HEDDON 251 SPINNING REEL Engineered for light ocean spinning at its best High speed. 4:1. gear ratio. Helical gears for powerful retrieves. Ball-bearing mounted aft. 1-pc. aluminum spool: multiple dise 1g systom: cross-supported, main gear shaft zndle converts to right or left hand retrieve raverse. Holds 200 yds, 15b. test mono Weighs 10 ors HEDDON 234 SPINNING REEL Perfect companion for light and ultralight rods, Weighs only 8 ozs. Helical gears: bell-bearing mounted main shaft cross-supported: stainless steel bail: I-pc. aluminum spool: multiple disc Grag system. Folding handle converts to tight or wand use. Antireverse. Holds 200 yds. 6 HEDDON 246 SPINNING REEL Allaround reel for fresh and light salt water use, Helical gears: ball-bearing mounted main shait cross-supported: stainless steel bail: 1-pc. aluminum spool: multiple disc drag system, Folding handle converts to right of left retrieve Holds 200 yds. 10-1b. mono. Weighs 13 os, DAISYSHEDDON @dQGll SPINNING REELS = ULTRA-LIGHT FRESH WATER MODELS TO HEAVY DUTY OCEAN TYPES HEDDON 270R OR 270L HEAVY DUTY OCEAN SPINNING REEL Outstanding velue in a heavy duty. ocean spinning rect Hefty bevel gear drive with 9:1 gear ratio for real pulling power, Double supported main shaft with ball bearing nt front. Stainless steel bail system. Anodized spool of one-piece gluminum resists monofilament pressure. Mul tiple disc drag for smooth powerful performance. Ant reverse lever conveniently loceted on left of gear case. — Frame and flyer epoxy finished: other parts heavily plated. Mutigte die drag for power ‘One-piece aluminum Holds 200 yards 2541. test mono. Weighs 29 075 eee AVAILABLE IN RIGHT AND LEFT HAND MODELS 10 HEDDON MODELS 260, 210, 205 AND 220 AVAILABLE WITH RIGHT OR LEFT HANDLES HEDDON 260R OR 2601 REEL HEDDON 220R OR 2201 For ocean spinning or extra-heavy Great all-around fresh water spin- frosh water fishing. Hefty gear ning performance. Multiple disc drive, ball-bearing supported main drag: husky, all-metal gears; double shaft. Stainless steol bail. Multiple supported main shaft. Anti-reverse. disc drag, Antiroverse lover. Holds Stainless steol ball, Holds 200 yds. 225 yds. of 151. test mono. Weighs 8 Ib. mano. Weighs 12 ozs, Dts HEDDON 236 SPINNING REEL HEDDON 210R OR 210L REEL Ultralight with standard reel ca- Bargain priced reel for salt waier pacity’ 200 yds. 6b. test mono. and heavy resh water fishing ideet_ Weighs a mere 7 ovs, Double sup. Salmon and steclheed reel. eso for ported malm shaft. Stenloss bal fuskies, lake tout, big northern. System with rller. Al metal gears. Same fine features as Modal 200, you frame Seer eee io oan > %°8* HEDDON 215 SPINNING REEL Dependable performance at an HEDOON 205R OR 20SL REEL ta low price, Ideal first reel for Excellent all-around fresh and light youngsters or novices, All metal saltwater reel. High spood gear gears, yer, frame. liolds 178 yds ratio 45:1 slesexia fast rotteves. ib. test mono. Welghs 8 o1s. Bouble supported drive shaft with ball. bearing. Ovoff anth-roverse = Husky allmetal gear system, Holds - = 200 yes. Bi. test mono. Weighs . iPhone HEDDON 230 SPINNING REEL Bronze drive, pinion gears; 2-polnt main shaft suspension, ball bear Ing. Multi-dise for powerful drag. On-off antireverse. Holds 200 yds of 10-1b. test mono, Weighs 12% ozs. Heddott automatic FLY REELS TAKE THE WORK OUT OF FISHING, IMPROVE YOUR SKILL Exclusive Power Spring mechanism brings in more Tine with less winding ‘quay made to last. per Ny. Foldaway trigger. takes ‘ep line slack t the touch “1 eo, HEDDON MODEL 11 Ye AUTOMATIC REEL Heddon's finest automatic fly reel with quality features expert fly fs mand. Winds silently, eastly. Sensitive trigger takes up slack at the touch of a finger. Exclusive Power Spring line without re-winding. Fold: nce, Stainless line pro (0 and including @ weight retrieves 50% way trigger tector. Handles up ine. Welght: 8.4 ozs. HEDDON 5 AUTOMATIC Smaller version of the Heddon 11 automatic, with all the same fine features: Sensitive trigger takes up slack at finger touch, exclusive Power Spring, fold-away trigger. stainless line protector. Up 10 and inchiding 7 weight line. Weight: 9.2 ozs Value-priced horizontal fly model. Winds smoothly quickly. Trigger brings in slack quickly. Spool tension release. Handsome anodized finish resists corrosion. Stainless line protector. Accommodates tip to and including 8 weight line, Weight: 9.2 ozs. Heddon SINGLE ACTION FLY REELS FAMOUS HEDDON QUALITY THROUGHOUT ONE-PIECE ALUMINUM FRAMES... pepReN 320 CONVERT FOR RIGHT OR LEFT HAND Same quality features as the 340, in a 4% oz. version for use with medium. heavy rods. Accommo dates up to and including 9 lne. HEDDON 310 FLY REEL Middle version for trout, panfish. Same tures as Mode! up to and including 7 line, Weighs 4 02s. HEDDON 300 FLY REEL Weighs only 3% ozs. All the quality features of Model 340. Handles up to and including 6 line. Omnia crests pone «SPARE SPOOLS AVAILABLE rigidity and concentric running of spool. Plated line guard. Steel click spring, pawls. Guard and pawls reverse for Quick-change, 1-pc. alumi- right or loft hand reeling. Handles up to and including 10 num spools to fit Models line. Weighs 5 ozs. 300, 310, $20. 340, HEDDON SINGLE ACTION FLY REELS AT TINY PRICES HEDDON 750 FLY REEL HEDDON 554 FLY REEL Hon, Including @ Heddon's lowest priced model. All ie metal line metal construction, click drag landles up to Handles up to and including 8 lines. sighs B ozs. Weighs 4 ozs All-metal construc brass shaft, Re guard. Click drag and including 8 line. V YOU CAN BE FLY FISHING TODAY... HERES HOW! FLY FISHING IS EASY AND FUN! . . . take it from the Heddon experts HeddOlt uLTRA-LIGHT REELS AND RODS PROVIDE “BIG FISH” IDEAL FOR YOUNG ANGLERS AND FOR WOMEN PHYSICALLY UNABLE TO HANDLE THE HEAVIER WEIGHT TACKLE HEDDON 280 SPINNING REEL BaiLfree. spin/matic fishing power. Re: leases line at finger-tip touch. Hefty metal gears, main drive shaft, Flyer and main shaft Fun on ball bearings. Holds 250 yds. of Bib. test mano. HEDDON 234 SPINNING REEL 8:0, convertible switches to right oF left or or sob, power ering mounted. main Holds 200 yds. of lb, mono. HEDDON 236 SPINNING REEL 7 o15. of fishing power. Simplified. stain less steel bail system: husky gears for de- pandable pickup and rotrieve. Holds 200 yds. of 6b. mono HEDDON 215 SPINNING REEL 8 02s. of dependable performance at a low price. All metal frame. flyer, gears. Light Weight, strong spools. Holds 175 yds. of Bb. mono. HEDDON 300 FLY REEL The flyweight of the Heddon line-up of spindles and stainless line guard. Quick change. pop-out spools for line changes. Accommodste up to and including 6 line. RECOMMENDED HEDDON ULTRA-LIGHT FISHING RODS OCEAN TROLLING REELS FOR TOURNAMENT FISHING Bi width: Pin. YOU CAN DEPEND on Heddoti Heddon Builds Maximum Fishing Pleasure, Top Performance into Every Fishing Rod! ‘The name of the game fs to catch your legal Iimit—in the big trophy sizes, every time you are out, The advantages inthis exciting sport swing to your side when you are packed-up all the way by Heddon tackle. Heddon rods quslify you as a skilled contender for fishing Honors against any specie in just about every situation you could find yourself Heddon solié and tubular fiberglass rods processed for strength, SPECIAL HEDDON PROCESSES No other tubular fiberglass rod ‘can match Haddon's pressure-formed ‘models for resiliency, high strength, Gurability, and light weight, To. pro duce this amazing rod. Heddon uses exclusive—and in part, secret—pro- cesses, The key in this exclusive process is the high-pressure forming of densely woven fiberglass material. This dense cloth, woven with 90% of the fibers running lengthwise, Is tightly bound on procision-machined steel mandrels with ‘enormous pressures. Pressure-formed Heddon tubular rods. This pressure-formed tubular wall has tighter laminations, lighter walls but more fibers and greater strength, plus 16 more perfectly uniform wall thickness from butt to tip. Only Heddon uses these exclusive processes. and that 1s, why only Heddon rods deliver so much power, possess such great action, Strength, and reslie 2 2 9° Headon's uniform tubular sass walls ae ight, stronger HEDDON'S EXCLUSIVES Four short years ago Heddon intro duced its exclusive Stainless Wire; Wraps which today are recognized as, the finest guide windings in the in- dustry, With this Heddon advancement ‘came wrapping which outlast the finest rods. These exclusive Stainless Wire/ Wraps will not rot, fray. corrode. stretch, or slip. Heddon's Stainless Wite/Wraps are used on Mark V. Stainless Wire Pals, and Salty Pal rod series. Stainless Wire/Wraps will not rot, fray. corrode, stretch, stip, PERMAGLOSS FINISH Most recently Heddon introduced another advancement in rod_ making, ‘This ts Heddon's Permagloss finish for rod windings. Heddon developed the Permagloss finish from a special formu: lation and cure. This special Heddon formulation cures extremely hard and flossy and is completely Impervious to the heat, salt air and moisture. in 197 Heddon will have Permagloss finished windings on Mark | through Mark V series, Mark Golden 50s, and Silver Kings. FES ET MiG Rk Heddon’s exclusive all-fiberglass ferrules ALL GLASS FERRULES Heddon's fiberglass ferrule is just that a separate ferrule constructed of a special weave fiberglass with equal amounts of longitudinal and horizontsl fiber. This gives it exceptional strength ‘and resistance to both breaking and splinting. It is a separate ferrule rather than being part of either the tip or Dutt section of the rod. Conventional rod construction, where one section fits over another does not give splitin resistance. The tip section is smaller than the butt giving a logical taper to the blank. This amazing ferrule whic Js guaranteed against corrosion, wear breakage or splitting is used by Heddon on the Mark Golden $0, Mark I and Mark Il series. Precision-made Sizematic ferrule and slide, MORE QUALITY FEATURES Top of the Heddon line, Mark IL, 1V and V rod series feature precision-made Sizematic ferrules and slides, hand made of a special aluminum alloy meticulously machined and fitied with @ neoprene ring for a perfect fit. Size matic ferrule 1s extremely lightweight flways strong and positive fitting, and Heddon places them scientifically to realize the full power of every cost AMERICA’S FINEST FISHING RODS . . . Quality Comes First at Heddon. . . Since 1897 Producing the Best in Tackle Sure-grip, specie cork g DISTINCTIVE CUSTOM HANDLES Heddon rods feature strong, lightweight handles combined with specie cork srips. This unbeatable combination as sures the maximum of handling ease. fit like a hand clasp. Heddon's dis. tinctive Stainless Wire Pals have grips of beautiful, burnt cork Powerful salt water handles. With grip-tight surface, Heddon's big game fish and salt water rod. series utilize powerful, seasoned hickory handles, precision-shaped to insure 3 sure grasp when you need it most. You and the rod are fully protected by the rubber cushioned butt caps. Heddon Chooses Finest Components, FLAWLESS HEDDON FITTINGS Only tho best of component parts will do for @ Heddon rod. Guides and Up Lope ae of steal. stainless steel or carboloy. depending on your personel references. Stainless stel I heav chromed and on the Mark il and Mark Golden 50 series the guides are gold plated. All are extremely cotrosion re: sistant, skillfully polished to keep your fishing line In top condition, Heddon reel seats never fal, HEDDON NYLON Locks Another tackle advancement from Heddon Is the nylon locking reel seats This seat has a nylon ring on the inside hhood permitting you to tighten it se- ccurely and snugly. This seat will never loosen under the roughest fishing situe- tion. This specially designed nylon lock {ing hood provides a most comfortable hhand rest and is available on Mark Golden 50s. Mark Il and Mack Ill series. Research never ends at Heddon, HEDDON RESEARCH ‘To maintain its reputation as the maker cof America’s finest fishing rods, Heddon is constantly researching improvements and inventions to make fishing more fun for you. You can depend on Heddon for the finest tackle— always! Im the Heddon research lab this torture test puts Heddon rods through more than 161,000 casts with a one-ounce weight —equal to more than 20 years of extremely hand fishing for more and Heddon rods at the end of the tests are still resilient — ready 17 PAL MARK V CASTING/SPIN-CASTING, SPINNING AND FLY RODS ‘© WORLD'S FINEST TUBULAR GLASS RODS ‘© EXCLUSIVE STAINLESS WIRE/WRAPS ‘© CARBOLOY GUIDES THAT LAST HEDDON'S FINEST EVERY MARK V ROD GUARANTEED FOR PERFECT ACTION, STYLING AND FINEST MATERIALS SPINNING RDS Superb Vari-Power Action ea ‘Outstanding in appears ‘a performance ‘wth walnut Inakd andes, pecte cork gripe 18 FINEST FEATURES ‘FOR WORLD'S FINEST RODS EXCLUSIVE HEDDON STAINLESS WIRE/WRAPS— ‘THE GUIDE WINDINGS THAT CANT ROT, FRAY, STRETCH, SLIP, OR CORRODE! ‘* GENUINE CARBOLOY TIP-TOPS, SUPERIOR FOR ‘OUTSTANDING SERVICE! HEDDON’S FINEST HEDDON PAL MARK V— FOREMOST NAME IN FINE FISHING RODS inlays; louble lock nut; extra select, ‘made rod, carboloy virap and sizematic ferrule slide boat: controlled-fe FLY Roos orid's smoothest fly mea who want the tn, cd G01 PAL MARK IV CASTING/SPIN-CASTING, SPINNING AND FLY RODS + HAND SELECTED FIBERGLASS RODS + CARBOLOY GUIDES AND TIP-TOPS + SIZEMATIC FERRULE AND SLIDE FLY RODS ' ‘SPINNING RODS Second only to the world’s finest Mark Vs. Flawless tubular fiberglass. custom handles with walnut and tenite grip inlays, carboloy guides and tip tops, specie cork grips, lusive Permaglogs flash that's 3s; keepe rods looking new. Sleomatle orale and sd provide ive Bt yet pull apart ees lection PAL MARK Ill CASTING/SPIN-CASTING, SPINNING AND FLY RODS ‘+ SELECT, HIGH-POWER FIBERGLASS ‘= CARBOLOY TIP-TOPS, CARBIDE GUIDES + TOUGH PERMAGLOSS FINISH CASTING/SPIN-CASTING RODS Pressureformed high density tubular fiber. sin natural tan. Gold. plates Nylon locking reel, seats hold reels snugly and securely. Nylon Tocklag hoods provide hand rest. at 10 Of PAL MARK Il CASTING/SPIN-CASTING, SPINNING AND FLY RODS | )mark{ HIGH STRENGTH TUBULAR FIBERGLASS + IMPERVIOUS PERMAGLOSS FINISH + EXCLUSIVE FIBERGLASS FERRULE, SLIDE FLY RODS SPINNING RODS ced models of the femous Mark s Heddon-quality tubular fiberglass rods. pressure formed for highest @ strength. Chromed stainless wire ‘snake and stripper guldes on fly models. Heddon exclusive fiberglass ferrule with excep onal strength, guaranteed not to break or =pll Inside hood of reel seat has # nylon ring which tightens snugly, securely on your ree! 22 CASTING/SPIN-CASTING, SPINNING AND FLY RODS = HIGH STRENGTH TUBU + IMPERVIOUS « EXCLUSIVE FIBER ‘PERMAGLOSS FINISH {GLASS FERRULE, SLIDE reddan exetuave beaiaas mls Sot Maddon ns guarsteed nat (0 WOek veil fpard ot sels (> sermegiost fitsh Is forays looks new nig slose lah go the laments: rod 23 (TEGO! STAINLESS WIRE PALS | The Rods with the Fighting Heart | CASTING/SPIN-CASTING, SPINNING, FLY, AND BRUTE STICK RODS ‘© HEDDON'S GREAT ALL-TIME FAVORITES ‘© FIRST CHOICE OF EXPERT FISHERMEN For 1970 one of Heddon’s best known and 7 most respected rod series carries the name. STAINLESS WIRE PAL, which links it directly * to the feature which made the rods famous exclusive stainless wire/ wraps. These superior guide wrappings assure maximum lite and Satisfactory service from these truly distinctive rods. HEAVY DUTY FLY RODS Hiard chromed. braced cradle stripper suide. 8 stainless ste! snoke guides. stainless top, Can handle 9 and 10 weight line. Use with Heddan 11 and 340 reels. GASTING/SPIN-CASTING RODS Choice of the finest a& spin-casting reel securely. Hard chromed. butt i Ce and 5 cradle guides. Use with Heddon 30. 150. 5 180 and 190 reels. SPINNING RODS Five hard chromed braced spinning Each in a cloth bag and packed in fibe ing case. Ideal with Heddon 234 and 236 reels. \de rod blanks of prossure-formed —madde in the US.A, ight, lumina reel seats, anodized for long, a aa i corrosion resistance. a 7240 7202 7S i ‘> e749 248 EXCLUSIVE STAINLESS WIRE/WRAP ‘© Guide Windings Which Last © Will Not Fray, Streteh, Rot or Corrode — Ever! SPINNING RODS With 5 hard chromed, braced spinning guides. Packed in cloth bag and fiber carrying case Use with Heddon reels 205 and 246. TROLLING RODS For musky, coho, other salmon, all the big es, Fixed reel seat. 4 hard chromed guides, Cacboloy tip top. Use with Heddon 30,180 and 90 reels, BRUTE STICK RODS ieal for medium to heavy lures. Sturdy off handle has extra-long grip. Six hard chromed, braced guides, earboloy tip top. Use with Heddon 30, 180 and 190 reels. FLY RODS Superlative rods with center positioned slide and ferrule. 6 hard chromed stainless steel ides, stainless tip top. Packed in cloth bag with fiber carry case. Perfect with Heddon 1, 310, 320, 340 reels. t burnt cork handles 00 every Statntose Wire Pal rod, Stainless wire/wrap ferrule and slide for superior ‘and long lasting service 25 MARK GOLDEN 50 - PRO-WEIGHT RODS WITH ALL-GLASS FERRULES JET AGE RODS WITH SUPERIOR ACTIONS ‘SPIN-CASTING RODS lass rods—even the the grestest advance- recent times. Light ‘splintoring plus all ‘earboloy Up tops. k handles, foregrips: light. el seats with nylon locks: gold vinyl cases. weight Heddon's beoutl, translucent amber color rods with indestructible, gold-plated stlalens gules. 28 | MARK GOLDEN 50 + 3+ AND 4-PC. TRAVELERS | WITH ALL-GLASS FERRULES 4a JET AGE RODS WITH SUPERIOR ACTIONS peat SPINNING RODS FLy RODS ew) «| SILVER KING BIG GAME RODS FIELD-TESTED AND PROVEN FOR GREAT LAKES COHO; DEADLY FOR BIG STEELHEAD AND GIANT RIVER SALMON SILVERY GLASS RODS OF AN EXCLUSIVE FIBERGLASS —~PERFECTED FOR MASSIVE POWER Ad AND STRENGTH PERMAGLOSS COATED WINDINGS ARE VIRTUALLY INDESTRUCTIBLE Powerful, hard chromed, stalnless ferrule and side hold fast through greatest battle, resist corrosio oversize catches with greater vase PAL MARK SPECIAL PURPOSE RODS HEAVY DUTY MODELS, 7-FOOTERS, BRUTE STICKS, MUSKY SPECIALS CUSTOMIZED, HIGH STRENGTH FIBER GLASS STURDY SPINNING RODS igh. Hard Matchup Heddon exclusive Permaploss flished guide wind ings re precticlly Indesteuctiblelast forever. Exrelong, extre;powerfal handles with specte cork 190/100) ULTRA-LIGHT SPINNING, FLY RODS + TOP HEDDON QUALITIES: MARK 1, Ill; MARK GOLDEN 50; GLOBAL BROWN, GOLD + 2.9 0Z. TO 3.5 OZ. OF FISHING POWER ‘+ THROW LIGHTEST FISHING LURES MARK GOLDEN 50 All glass~—even the ferrule and slide of the fabulous Golden 50, for the finest ultra-light action, spinning, 2.7 2s. or fly fishing, 2.9 ozs. MARK III Select tubular fiberglass rod with deluxe 10” handle, semi-fixed reel seat, specie cork grip. Weighs 2.2 oz. MARK | Handles 2 to 6b. test mono and throws lightest lures with deadly accuracy. Strongest tubular fiberglass including Ferrule and slide, 2.9 ozs, GLOBAL BROWN Choice tubular fiberglass. 3% o2. rod: deluxe 10" handle, specie cork grip. Chromed “U" frame stainless guides, GLOBAL GOLD High strength tubular fiberglass. 3-02. rod: handles 2 to 6b. test mono, 10” handle: specie cork grip: chromed stainless V framed guides. RECOMMENDED HEDDON REELS ‘ining re bly Bae | GLOBAI AMERICA’S FAVORIT! MORE WANTED FEATURES .. . GLOBAL BROWN RODS Spin-casting, spinning. and fly models of Heddon's superlative fiberglass: chromed stain less steel guides, tip-tops: anodized reel seats. plus fully wrapped ferrules, specie cork grips. SPIN-CASTING RODS Sure fish-catchers when teamed-up with Heddon 150, 180, 190 reels. Featuring “Mark handles, speed-loc reel seats, chromed framed guides, tip-tops, SPINNING RODS Heddon reels are 205 and greatest fishing pleasure, Deluxe ing handles, goid | U" frame guides, Best fishing results when teamed-up with Heddon 5. 10, 11 and 320 reels. With quality handles, anodized reel seats. Chromed snake. stripper guides. p-lops Strongly braced, stainless guldes never fal, are henily chromed to stay wear fre Every rod dletingulshed by tho rich brown calor Sorel with tougirarstoel, Seolor wrappings. BROWN "coun RODS FRESHWATER SERIES vee GREATER VALUES | GLOBAL GOLD RODS lar fiberglass spin-casting. spinning and dels with chromed stainless steel guides. anodized reel seats. fully wrapped ferrules. Distinctive, rich gold, tubular fiberglass rods. SPIN-CASTING RODS jed when matched-up with 180 reels. Deluxe "Mark’ s, speed-loc reel seat, chromed “V frame guides. tiptops. SPINNING RODS Recommended reels are Heddon 205 and 246. Full handles, anodized reel seats. bright lock 2 hoods, chromed "V" frame guides. tip-ops. Fy pps For maximum fishing enjoyment, use Heddon reels 5, 11, 310, 320. Classic 11%" handles, anodized reel seats. bright locking hoods: Chromed stripper, snake guides, tip-tops. All doluxe handles fitted with posiive-rip. finest squalty, spec cork, ply color impregnated and high- | STARCAST CASTING, SPIN-CASTING, SPINNING AND FLY RODS ‘© HEDDON QUALITY AT POPULAR PRICES ‘© SOLID OR TUBULAR FIBERGLASS Check Starcast’s many quality features: Light. num reel seats: heavily stainless “V" frame guides. tip tops: strongly wrapped with nylon: specie cork grips CASTING RODS Detachable off-set handle: “speed-grip" reel holder: chromed "V" frame guides. tip-top strong nylon wrappings. SPIN-CASTING RODS Fixed aluminum handle: exclusive “speed grip reel holder: chromed "V" frame guides. tip- topi strong guide wrappings SPINNING RODS ‘V" frame guides. tip-top: nylon wraps: nickle silver ferrule. FLY RODS I size handle, aluminum reel seat: chromed frame stripper. 5 stainless snake guides: nickle-slver ferrule. Lightweight, anodized, aluminum evel seat and specie cork grips. 40 LUCKY 13 SPIN-CAST, SPINNING RODS ‘© TINY PRICED FOR SMALLEST BUDGETS ‘* FAMED HEDDON QUALITY THROUGHOUT ‘© CHOICE OF SOLID OR TUBULAR FIBERGLASS Top-flight fishi ed up by on for quali t spare sD FORE 6000!) CARDED EXPERTLY MATCHED RODS, REELS y: COMBOS LURES AND LINES 51—FLY FISHING RIG Heddon 5 automatic fly reel with 25 yards of fly line (accommodates up to and including 8 line) matched with 4885 Starcast 8, 2-pc. rod, universal action 1215—SPINNING RIG Heddon 235 spinning reel (holds 175 yds. of G:lb. test mono) factory matched with 3671 Lucky 13 8:2-pe. spinning rod, universal action. 8511—SPIN-CASTING RIG Heddon 150 spin-ast reel filed with 100 yds af 10 Ib, test mono and matched with 4443 Starcast 6°. 2-pe. spin-cast rod. ‘universal action 1315—FLY FISHING RIG Heddon 310 single action fly reel, factory matched with 4085 Starcast 8. 2p. rod, uni versal actin, and inclding pale of 12 Mes. 25 yds. of level line with 7¥ taperc leader Ps 1571—SPINNING RIG. Heddon 256 spinning reet (holds 200 yds. of Gib. test mono) factory matched with 3771 Storcast 6..2pe. spin-cast rod, universal action 1548 -SPIN-CASTING RIG Heddon 120 spin-cat reel prewound with 200 xs. of lb, test mono expertly matched with 4446 Starcost bs. 2pe spinccat rod, universal action 8514—SPIN-CASTING RIG Heddon 120 spin-cast reel prewound with 200 yds. of 6410. test mono and factory matched with 3953 Starcast 6 ."2-pc, spla-cast ned, universal action 1112~SPIN-CASTING RIG Heddon 110 spin-casting ree! filled with 1041. test mono and factory matched with 4243 Lucky 13 83° 2-pe. spin-casting rod, universal action, 2110 —SPIN-CASTING RIG Heddon 110 spin-casting ree! filled with 10-1, test mono line and factory matched with 3451 Lucky 13, 5%; 2:pe. spin-casting red. universal 1108—YOUTH'S SPIN-CAST RIG Introduce your young fisherman to the joys of ishing with this 5° Heddon 2piece fiberglass rod plus Heddon 10 spin-cast reel filled with 1018, test mono line ~ i) MARK V 4-PC. PACK RODS BEST OF THE HEDDON LINE + TRAVEL READY IN 27° CASE Casting ccasting. spinning, and fly models ishermon. Handselocod tubular De Tuxe. cushioned Naughahydle case with double alppers and double tap handles. STARCAST 3- PC. PACK RODS + BUDGET-PRICED TRAVEL RODS + SPIN-CASTING AND SPINNING Slips easily into luggage or auto trunk. Solid fiberglass. with chromed ferrule and slide nylon wraps. specie cork grips. Spin-cast and spinning. all with universal action, 25°, green Vinyl case, see-through vinyl face, snap-lab top, carrying handle 38 01] STAINLESS WIRE PAL OCEAN TROLLING RODS * POWERFUL TUBULAR FIBERGLASS * EXCLUSIVE STAINLESS WIRE/WRAPS * CUSTOM-BUILT TO IGFA REGULATIONS CUSTOM-BUILT TO ORDER— ALLOW 2-3 WEEKS o[t GLOBAL SALT WATER RODS + FULL SELECTION—41 DIFFERENT MODELS « HEDDON QUALITY GLASS RODS THROUGHOUT POPPING/SPINNING RODS th brass, double loc hard chrome guides. keeper. SURF-SPINNING RODS paged, ables Tega witb ied Drage forrule and reel seat, Highly corosion-esstant chromed brass ferrule ‘with poslve locking action SD Lh) od Escluave Permegloas fished gulde windings are Deeply chromed brass rel seats have double locks that won't let 0 Premiumgrade, specie cork butts and foregrips Insure suretsted handling. Fine hardwood butt grip with big cushioned eap for your eomort POPPING/CASTING RODS Popping models with muscle! Precision- formed tubular fiberglass. UTILITY BAIT SPINNING RODS Solid fiberglass, detachable handle BOAT/BAY/PIER, 2-PC. TUBULAR Two-piece fiberglass with power and strength built in. Detachable hancll. hardseood butt gr. “eashionite” foregp. BOAT/BAY/PIER, 1-PC. TUBULAR Ipc. rods with same features as above, BOAT/BAY/PIER, 1-PC, SOLID Recommended reels for al Gabel rods are; Heddon 220, 251,252, 260, 270. 295. a ({edcott SALTY PAL SALT WATER RODS «IDEAL FOR ALL BIG GAME FISH * PRICED FOR EVERY FISHERMAN * EXCLUSIVE HEDDON FEATURES 1e chrome spin: Milézum tip- cle cork rear and roel seat. with double nut Medium taper 4 chrome guides. chrome wire keeper. Mildmum tip-top, Stainless wice/wraps. Specie cork fore and rear grips. Chrome reel seat, double locking nut, black rubber butt cep. Smoothly polished, genulne s foregrips are hand-shapod. conto Chrome doubleocking nuts on reel seat hold your reel tightly and securely through every situation 42 EXCLUSIVE STAINLESS WIRE/WRAPPED GUIDES —————+ = NOW AVAILABLE || WILL NOT ROT, FRAY, ON LOWER-PRICED ‘J STRETCH, SUP, HEDDON RODS 08 CORRODE EVER Real authority for salt water fishermen and ‘9 for the bigger game fish. Husky. trusty with muscles to spare, plus Heddon's ive stainless/wire wrapped guides ‘which will never fray, rot. stretch. or ship SPINNING RODS ith chrome spin guides, chrome wire keeper. Mildeumn tip top, stainless wire/ wraps. Chrome zoel seal with double, locking nuts. Specie cork fore and rear grips, black rubber butt cap. ‘CASTING RODS Features same as above, except with casting guides. Medium action: 6 chrome braced guides: Tod a superb combination of power. bal dnd fine performance. Chromed brass ferrule, ouble locking reel seat. Hoavlly chromed, stainless Mlldrum tip-ops highly omaston relstant, never wears put Une. Heddon quollty builtin to every Salty Pal. such as the braced. chromed stainless gathering butt guide 43 in lel es pe @QQGL1 rops PROVIDE THE FINEST ACTIONS TO GIVE YOU GREATEST FISHING PLEASURE WHAT IS ROD ACTION? ‘The term “action” applied to fishing rods means the characteristics of the rod as it bends during casting and then returns to Its original position. Rod action is achieved through a combine- tion of factors and their relationship to one another. Theso include the taper’ or the slope of the rod from butt section to tip: the thickness of the rod wall, and whether or not it varies in thickness and the amount it varies In thickness from butt to top; the Gensity of the material; and several other technical factors Heddon bullds four basic actions into ‘their rods: Controlled Flex, Power Plus, Classic and VariPower. These cover the requirements for almost all types of fishing. But Heddon also makes several specialized actions fer specific typas of fish Now here are the specific descrip tions of Heddon's basic and special actions and their characteristics. CONTROLLED-FLEX ACTION ‘A rod having Controlled Flex Action has a relatively powerful butt section which tapers rather abruptly into the tip section in approximately the first third of the rad. However, the tip section itself has a relatively “flat? or slow, taper. This gives a strong tip that tends to snap quickly back into place after the energy of the cast has been olivered. Also, the slow taper in the tip transfers casting energy rather quickly into the powerful butt section. ‘This rod action has a great desl of power—not to be confused with stiff ness—and makes a good all-round fish- ing action VARI-POWER ACTION Vari Power rods have an extremely large butt and an extremely “steep” taper throughout, The tip section tapers down quickly to'a small diameter end: whereas in Controlled Flex the taper is, more gradual ‘The rapid taper on a Vari Power tip does not make a tip that is fast. but rather one that bends easily and re- covers slowly. This rapid taper tip gives a pro nounced “bounce” when the rod is flexed, and since it Is limber. it does rot transmit the action rapidly into the butt. In fact, it tends to flex almost independently of the butt unless quite ‘ heavy load is placed on the rod in casting POWER-PLUS ACTION Power Plus rods have the same gen- ‘eral action characteristics as Controlled Flex rods: however, they are more powerful and designed for heavier fish- ing. Action placement, however, is the same, In general, there is just "more rod” designed to handle heavier lures and for heavier fishing. CLASSIC ROD ACTION This action hase relatively small diameter butt section with a gradual taper from butt to tip. There are no abrupt or steep tapers anywhere in the rod. Because of this relatively “slow taper. the flex is smooth and gradual during casting: and since the feel of the weight is transmitted through @ relatively straight taper. it is immed. lately apparent in the hand. And be- cause the flex is carried well down into the butt, fast and hard casts with flat ttalectories are possible, and greater accuracy can be achieved. SPECIAL ROD ACTIONS ULTRA-LIGHT ROD ACTION is light. extremely sensitive, yet responsive. and with a sufficient amount of hook-setting power. It easily casts the very lightost lures and handles the popular threadline ‘mono line weights from 2 to 6b. test STURDY ROD ACTION has the strength to handle any size specie of freshwater and selt water game fish as well. yet Is responsive enough to allow fishermen ‘0 enjoy the thrills of playing these fish twas cast %e-to 1-07, lures and handle 8 to 30. test line. HEAVY DUTY ACTION is copable of throwing big 1-or. lures and over. large bucktails, and live suckers. Brute strength end extra-rugged fittings in sure power and rellability when fishing for the fightin‘est fish, Additional special rod actions in clude FAST-TAPER and UNIVERSAL ac tions, good, all-round fishing actions: and a full line-up of other speciality ‘actions for salt water and big game fish use, Consult your favorite tackle Dealer for expert advice Deflection chart showing Basie Heddon actions. This Te'a cuplicate of the big defection boord In Headers fed plant, and It shows the exact deflection of each of Hodior's basic actions. A detalled descrition of these ‘2etions fs givan ln the article on these pages. SCALE — EACH SQUAR! 44 POWER PLUS, VARI PoweR STANDARD ACTION CONTROLLED FLEK cussic RECOMMENDED HEDDON COMBINATIONS OF ACTION, ROD, REEL, LURE, AND LINE Watch your fishing skill Increase and your stringer fllup weight, Listed below are examples of balanced combinations faster when you make sure you are using balanced tackle of Heddon tackle. Choose one of these suggested fishing Balanced means your rod length and action are perfectly rigs or use this listing as a guide in making up your own, matched-up with the properly related reel, Line, and lure balanced equipment CASTING, CASTING/SPIN-CASTING EERIE] onan waromences | RE = oes ZZ ee 55) a ar Sree] ae once as 816010100 te “tag EE 16015 oe 50 a0 ae 110,120,150 | Gro tb be SPINNING (6 ‘one ae arene ne | sme9 acre 706.5. a BETTE HE SS are Heda se — iT foe 3 Seana See 3 tani — ar oe [seems Ta” [urea | eens [ama FLY a ee Senna si9 104 | wean 1 me ak | cote Tae on ee en me ca Cores Fc Ti 30,00 Tr 55 Fa ane} fr 68 365 — ear 336760 rr |-——re ms Tao aa eer ——— — "eno BIG GAME AND OCEAN [reo oe ona "re waromenens | SORES | weallce sae = se 23s | “Awd San r iene ees eee [ese [eae eo Fa BE sr ratio wenone mo | twee] 2 a Ya ar a a eae soe | : oe sez [Mea = 210, 220,290.248 | 120306 | Setsen | ROR ST Sananatnow | STS [in asa a 20288] ow aoe Tete _eeee sen [tants asm amas | sone | Om 45 lJ PRE-WOUND SPOOLS FOR MOST HEDDON REELS Every fisherman should have al least one extra pre-wound spool in his tackle box. Heddon offers pre-wound spools on most models of its closed face reels. ‘These Heddon spools are made of anodized metal. They will not pit. peel. or chip. cannot rust because they're anodized, Each is wound with Heddon deluxe fishing line. This supple line has thin diameter yet high knot strength and low stretch. Factory, pre-wound spools for Heddon reels are sold by your Heddon dealer. If he does not have them, order direct from Heddon, Dawagiac, Michigan. State clearly the Heddon reel num: ber, end enclose the correct amount of money isce chart below), and we will send you post- paid. the pre-wound spool to fit your reel. Mark order attention Pre-Wound Spool Section. Ea eae ie eee OM OCIA a SE Spool Filled With Yardage in Following Amounts Hecdon Reel lof Heddon Deluxe Fishing Line _ ‘Model : Number 2m a or ar 108 10m 154 208 258 no 100 20 0 = = 120 100 90 80 = = 180 | 100 90 80 = = 180 = I 200 175 150 = 330 235 180 350 138 105 a5 = 205 "Rock 350 225 200 138 as = 210 Ror | 275 250 200 175 = 28 | 300 175 180 FS 2 = 220 Ror 250 225 200 5 2 330 = = 280 235 200 18 234 200 200 100 100 7 fs = = 235 2a 225 200 175 150 : e . = 238 380 2s 300 175 180 : s = | 2s = 230 228 200 175 : 208 = 280 228 200 15 = = 20 = = 235 230 200 Al = = = 298 250 200 180 352 = 2 20 300 250 235 | 280 mort = = = . 275 250 228 = | 229 Bore = = S si 380. 300 225 280 = 28 250 225 tao 180 es = 230 = 300, 275, 250 235 faze = as es 350, 300 250 46 SPARE SPOOLS (Without Line) AVAILABLE FOR ALL ABOVE “Includes Entre Snap-On Spool Assembly MODELS PLUS FLY REELS 340, 320, 310, 300. L LURE COLOR CHART—This chart shows = irs fer catalog FAMOUS feddon LURES mere cles ou Beer cats special lure colors write Heddon for details. aa ar @ SP = =o CR Crysta! Rainbow Se Sp > ER OD —E 5 Crystal Shao YYetow Res es oes oe os 1 ® «e —~ SUN Sunfish RS XRW Red, White GSD Green Shao share Minnow Shore Minnow SOS ue 2 as ee, LL wo Hot orn 2 =a < ee) ee =a soowe on weg nit S0Spoted ane —ARTVolow BAN tan _— sr auiios i : a) eae a= eae LO sa win Buck pes inte Mouse YR Yoon a He SR Black Scale, Rod Spot BLM Black Mouse GM Grey Mouse 1 Pere — = Oe Ae AmB Amber WH Black, white Hesa aly Blue R80 Rainbow AMY Amber Yeon > LO & AMP Amber Pear! PNK Amer Pink AGO Amber Gola PRL Purple AMR Amber Re 47 MORE FISH ARE HOOKED ON HEDDON THAN ON ANY OTHER BAIT! Check the Record and See the Trophies Captured by Heddon, World’s Largest Lure Maker! RECORD-BREAKING HEDDON LURES Action speaks louder then words. Every year Heddon baits catch more record busters. In all the years of FIELD & STREAM national fish prize-winning Heddon lures than on any other make, WORLD'S LARGEST LURE MAKER Heddon is the world's largest_menv- facturer of artificial lures. This tile. Heddon earned the hard way, beginning in 1897 as the pioneer and leading de: veloper of lures which have become standards in the tackle world, It was Heddon who perfected the first plastic spook or transparent lure. the Rive Runt, the forerunner of all the great Heddon lures to follow: The Lucky 13. the Torpedo. the Sonic, and others, Heddon spinners taking form HEDDON'S VAST RESEARCH EFFORTS Before « Heddon lure reaches the market thousands of dollars and hours of effort have been expended in re searching. developing, crafting samples and field testing throughout the world Proven fishermen with years of actual experience in their backgrounds have been involved in this extensive program Heddon tures are mace to last 48 Polishing and butting processes refine lure bodies. HEDDON LURES CATCH FISH Every lure produced at Heddon has been engineered to give consistent and dependable action and above all HEDDON LURES CATCH FISH! Heddon was the first to produce the famous Spook, a favorite of all game fish Heddon developed and introduced lures which catch fish by sound, including the Sonic, Super Sonic. Firetail Sonic and Craw/Shrimp introduced in 1968, Lure bodies are carefully hand painted HEDDON-MADE WITH CARE Once a Heddon lure goes into produc: lion, every process Is executed with the utmost Gare to insure that every lure ‘continues Heddon's high roputa ton. ‘The lure bodies are formed to meet rigid specifications because Heddon lures are made to give battle to the toughest game fish going. De- talled and. meticulous polishing and buffing insures the correct configura: tion desired. Painting process come under rigid quality controls with tume: consuming hand work required to give each lure its proper color or colors Heddon markets dozens of colors and color combinations which closely re semble the hues of fishes’ natural foods. Flawless fitting screw eyes are hand-selected and epoxy-set into the lure's body and will give top service through every fisbing situation, hooks, hangers Each ure isindividually riled for fittings. So whatever your fishing trip mission “to catch a record breaker ar to have some fun and relaxation, pick the lure with the reputation behind it ~ Heddon, responsible for more prize-winning catches than any other brand. HEDDON’S OWN HL-LITE FINISH HL-LITE finish puts new life into the 1870 tn of Haddon tres, Aa ox slaty and coloring and like depth to the scales and mark- ings. HI-LITE covers each lure with protective layers of # tough and durable, transparent, patented coating which makes Heddon lures highly imporvious to the strains of constant use. FEATURING HEDDON'S EXCLUSIVE HLLITE FINISH 9006 —-MAGNUM TADPOLLY *4o2..Two No. 2 Trebles.. 3% in. Now a bie, husky, magnum size of the highly effective Tadpolly. the proven killer ofall game fish, The Magnum Tadpolly has the same choppy vibrating action that has made hal-ounce version andthe quarterounce Tiny Tad 80 popular. Designed for casting and tops for trolling. the Magnum Tadpolly has pro. duced limit coho catches in the Greet Lakes, unexcelled, to. for lunker bass, trout, wall eve. pike. ‘and salt water game. species COLORS: NP Chrome: NPB Blue Chrome I Perch: BSR Bleck Scale. Red Spots: REB Fluorescent, Black Spots; HR Herring FLUORESCENT TONI SPINNER Fastest starting blade ever put on a spinner, ow even more enticing with fish-attracting, Shocking red fluorescent cover on blade. Same effective Toni balanced with blade shape matched to body of bait. Iresistible to all game fi 800—GANG OF SHINERS ling attractors The latest development in for game fish. Cang of shimmer. flash. and of food fish. Used with artificial lure or live bait, t wail attract fish to the lure and “stir- up” fish which are slow to strike, For best rosults attach lure on three to ten feet of leader behind attractors: can be used with light tackle~even a fly rod. Made of an inch length, 404b. test. nylon-covered cable. with stx polished aluminum attractors hee stainless steel crass arms: ball bearing swivel on each end. "2-02. weight. KNOW YOUR LURE ACTIONS lures always float ontop of te water and rem: {ites'a! this type normally should always be ‘witha fast retievo put Tih on the stinger ‘Surface ures should be lished along the shorelines, in end around tree slimes and sunkentogatimboreaarees and incemaions song he shore: ‘This mean kagoing all isck ine a minum Its impossole to set oF stoke 3 ah on sack line Floating — ving Lares ‘of retrieve. Floaing-aving lures may be worked Simiar Reeling and pausing with rod tp action wil entice game fh to stk Manipulating the ure with the rod tp on tant ine give te lure 2d sgn, Several mea lan areteken on sow ative, Hevea feat enough fo give the lure 2 G00d wioging action. Fianarmen anould enstanty vary hi retneve,unttne finds the ure action tha i procucing Sioxing Lures ‘More fan are produced oa the sinking lures than any others. With {nls type of bait you are fishing in faty dee watar you can count he lure down: In sthenwores giving a lure a three or four count staring wih ‘vo count making aretriava, withthe next cast making s four count. Ths Tinde'taning. again. ary th retneve and giving the lure rootig action which wil ove 9 saring mation: lve Lures pe to help plane nem thor bea foatngeving. Thane mele by aang he cot Gown wath wit ot yu tah {ertroing Fay out nw ron rol uayout tare roscnes the deses ‘aly cana an'yur ur wil ty a paronmaely the same Seth Spin Spinners are utlzad on alt types, cating. spin/easting, pinning, and even “sinners only rods. Spinner lures work excustionaly woll most ‘tho large musty aed saltwater type up to fusand « os Normally @ Sas 49 FEATURING HEDDON’S EXCLUSIVE HI-LITE FINISH Ue USS INCLUDING SPINNING AND LIGHT TACKLE VERSIONS Paes ia 9540—CHUGGER SPOOK 2, Two No. 2 Trebles. 3 in Most popular surface lure of the “popping’ or “chugging” type. Ideal for pockets and around lily pads. Rests on water at slant When line is jerked a chugging noise is produced, GOLORS: L Perch, RH Red Head. XRS Silver Shore Minnow. XRY_ Yellow Shore. Minnow XRW Red, White Shorw Minnow. XBW Black White Shore Minnow 9520—BABY CHUGGER SPOOK 4 o2..Two No, 2 Trebles, 2% in ‘Baby Chuggor” answers demand for 3 small size of the famous “Chugger Spook” Espec designed for the light tackle bait caster and spinning rod angler who prefers sm lightweight baits COLORS: L Perch. RH Red Head, XRS Siver Shore Minnow. XRY Yellow Shore Minnow XRW Red, White Shore Minnow, XBW. Slack ‘White Shore Minnow 335—TINY CHUGGER SPOOK “02. Two No, 6Trebles, 2% in Tiniest member of the famous “Chugger' family. Cupped face causes lure to “bloop and dance with short nudges of rod tip. Sets up real surface commotion. Great oF bass, pike, large trout COLORS: L Perch. RH Red Hoad. XRS silver Shore Minnow, XRY Yellow Shore. Minnow XRW Rod. White Shore Minnow. XBW Black White Shore Minnow. 320—TINY CRAZY CRAWLER ox. TwoNo, 6 Trebles, 1% in One of America's top surface lures for spin: hing. and light bait casting. Same senso: tional crawling action as the famous “Crazy Crawler" only with quicker pace. Every emefish wants to bust it COLORS: BF Bullfrog, GM Gray Mouse, WH Black, White Head, YRH Yellow, Red. Head XRS Svar Shore Minnow, XRW Red. White Shore Minnow. 9120—-CRAZY CRAWLER Yor. Two No, 2 Trebles, 2% in Distinctive action and fish-catching ability of the "Crazy Crawler” has made it one of America’s most popular lures. A consistent catcher of prize-winning larger gamefish, COLORS: BF Bullfrog, GM. Grey Mouse, (HWE) Black, White Head. YRH Yello. Red Heae=ARS Silver Shore Minnow, XRW Red, White Shore Minnow 362—MAGNUM TORPEDO %or.. Two No. 2 Trebles, 3% in. Bigger size of this great all-time fish pro- Gucer, surface lure, With all of the famed Torpedo action. Perfect for “magnum size musky, northern. lunkerbass and all surface feeding salt water fish 361—BABY TORPEDO %o2., Two No, 4 Trebles, 2% in. One of the great fish-producing surface lures of all time now in a larger size. Ideal for spin-casting for crappie. pike. bass, all game fish. Imitates a struggling, wounded minnow when slowly retrieved with jerks of the rod tip. 360—TINY TORPEDO ‘ox. Two No.6 Trebles, 14 in When slowly retrieved with jerks of the rod tip. imitates a strugsling wounded minnow On a fast retrieve, it acts like a scared min now streaking for cover. Great spinning lure 9250-ZARA SPOOK % on. TwoNo, 1/0 Trebes, 4% in, For over a quarter century, this lure has established an enviable record for taking fresh and saltwater fish. Floats when at rest, when rod tip is jerked, darts and dives, vgs and zags. 9140—WOUNDED SPOOK ion. Two No 1/0 Trebles, 9% in A surface bait with the action of a wounded ‘minnow, Swims on its side. When slowly retrieved, the spinners create a splashing similar to a struggling minnow. 365 ~BABY ZARA SPOOK 2. TwoNo, 2Trobles.2% in Spinning size of the famous “Zara” AU the lively dash and dart of an injured minnow frantically seoking safety, when rod tip 1s jerked. For all gamefish. both fresh and saltwater, 9205 DYING FLUTTER 2402..TwoNo, $Trebies, 3% in Special design, balance and spinner action combine to sound like the flutter of a dying ‘minnow, Should be worked slowly re ‘FEATURING HEDDON'S EXCLUSIVE H-LITE FINISH | BU eS Heddon Ht Se RC Ra UR ay ea ee 2400 BABY LUCKY 13 No.2 Trebles.23in ica’s really great balts. Ha ton when jerked, action on retrieve. Sounds exactl bass eurface feeding. ORS: BF Bullrog, RH Red Heed, Fliter, D Gree : Red Head, PC Golden Shiner, PRH Shiner Seale Red Head 2500—LUCKY 13 0 Trebes, 3% in. celebrated bait with more to iis credit, Use either as ater lure, As a surface -ellent “chugging” action: an erratic underwater swimming motion on retrieves, COLORS: BF Bul Fhiter, DC Red Head, P6 Golden Shiner. PHU Stine Seale Red Head, 370—TINY LUCKY 13, Trebles. 1% of the famous “Lucky 19: Can be used either as surface or under water lure, Aso surface bait. it has chugging” action. When retrieved normal ‘an enticing, erratic tnd Flitter, D Green Scale. L Rod Head, PG Golden Shiner, PRH Shiner Scale Rod Head 340—TINY RUNT SPOOK ion. Two No, 6 Treble Perfect miniature of the famous “River Runt spook” Has same fish-getting action, samo dependable quality thei has made the “River Runt” America’s biggest selling lure. Ex cellent for bass, walleyes, pike, trout, crappies, white bass and steelhead. COLORS: L Porch, RH Red Head, $O Spotted Orange, RUF Red icnd, litter. XRS Silver Shore XRY Minnow, XRW Red, ore Minnow. XBW Black, White Shore 9400—RIVER RUNT SPOOK ‘Yon. Two No, 2 Trebles, 33a, ite, Floats when at rest ‘Whenretrieved, dives witha wiggling motion A dependable produ pike, pickerel snd e Yellow Shore Minnow, XRW Red. finnow NEW Blacks White Shore Minn 9800— MEADOW MOUSE o2,, Two No, 2 Teebes. 2% in An old time favorite of vet Fur covered” body with mouse-like ears and tail, plus beady eyes. are coupled with an action that big fish cannot resist smash- Ing: Deadly for bass. pike and big trout. n fishermen, COLORS: GM Gray Mouse. WM White Mouse, BM Brows Mouse. BLM Slack Mouse 1010-TIGER CUB 14.02.,TwoNo, ®Trebles 2 in, 1020—TIGER %4 02. Two No.4 Trebles, 2% in 1030—TIGER on. TwoNo, 4Teebles. 4% In 1040—BIG TIGER Lor, Two 0 Trebles. Sain All-action baits always on the prowl, ready to strike. Exclusive lip. molded to has scientifically-placed notche: vide special hydrodynamic turbulence: shimmering skin and buoyant body. Ideal for all game fish in fresh and salt water. COLORS: (2010-1020-1030) SF Silver Finish, GF Gold Finish. ¥ Yellow. 1, Perch. PL Purple, SD Shad. TG Tiger, RH Red Head (2040) BL Blue, RW ed. Y Yellow, $8 Silver Flash, SDF Shad, TG Tiger Feddon HEDDON LURES ARE EASILY IDENTIFIED BY THE COLORFUL, DISTINCTIVE PACKAGING Every Heddon lure is individually pack- aged and enclosed in a clear plastic dome: which permits three dimensional viewing of all the lure's details. This unique pack- aging keeps the lure's nooks sharp as the day they left the factory. Look for Hed don‘s individual lure packs on store's hanging alsplay of tackle. Also available from two-way counter-top or ready-t0- hang display cards. all easily identified by the eye-catching shades of Heddon red and green with Black printed on white. FEATURING HEDDON’S EXCLUSIVE HI-LITE FINISH AY Cy) pa 9386. VIBRA-FLASH SUPER SONIC Two No.4 hooks. 2% tn Heddon “fish-by-SOUND” principle com: bines with brilliant new "Vibra-Flash” Skin On cast, lure sinks. On retrieve it runs 3 to 6 feet beneath surlace, 9985 —SUPER SONIC "jot. Two No, 4 Trebles, 21 This deadly principle of sound attraction gets them, Takes largemouth, smallmouth, spotted and white bass, walleyes, pike, pickerel, muskellunge, trout, and many salt water fish 395~FIRETAIL SONIC % on. TwoNo. 6Trebles. 2% in Flame-Glo” plastic tail section glows just enough to act as a target for the fish's Talling strike, V385—VIBRA-FLASH SONIC "or. TwoNo. 6Trebles. 1% in Famous Sonic SOUND combines with Vibre-Flash” colors to attract even in dingiest waters. Sinks on cast. Swims wit tight wiggle on retrieve. 2 Two No. 6 Trebles, 1% i. ‘The secret Is SOUND—for "Sonic" sends out an irresistible wave of high frequency vibrations both heard and felt by fish! The little resonator fin does it 325-ULTRA SONIC hot. Two No, 8 Trebls, 1m Tiny but mighty, making # loud underwater sound. For the ultralight bait caster. spin Castor, of spin fisherman 375—CRAW/SHRIMP. ‘for. Two No, 2 Trebles, 2% in. Most versatile ofall baits. Looks lik fishes natural food and. with an exclusive body design which sends out waves of high fre- quency vibrations heard and felt by large fand small mouth bass. walleye —all fresh and salt water game fish— 431—SONAR “han..Two No. 8 Trebles. 17 in 433—SONAR Two No. 4Trebies. 2% Sonar lots you fish at just the right action The "three magic holes” do it. Ideal for spin- casting and spinning. Larger size for casting/spin-casting. Special color patterns for “cloudy” and “normal” water. Unex- celled for bass, walleyes, pike, trout and large panfish: halfounce size for bigger game and salt water fish 435—SONAR or. Two No.1 Trebles, 2% in Especially adapted for heavy freshwater and saltwater ishing, The fourth hole is designed for extremely fast trolling. Ideal for bass. pike, muskies. as well as saltwater fish such fas snook, tarpon, weakfish, kingfish, etc 9630 —PUNKINSEED or. Two No.2 Trebles. in A sinking lure. with action like’ the dash of a panfish. favorite food af gamefish. Life like colors have accounted for outstanding catches of bass. pike and walleyes. A natural for lake trout in shallow water. 380—TINY PUNKINSEED ‘or. Two No. 6 Trebes. 1% in Tiny Punkinseed has the appearance and Action of food fish such es small shad, crap- pie and bluegill minnows. Casts easily Wiggles at any speed. Excellent for bass, pike, walleyes. trout and large pantish 2020—COMMANDO Hooks. 4 (0 like a live minnow, with soft body texture and lifelike swim move lon, When a fish 1 and tailspin strikes i. . the hook snaps free off the ides up the line. With the lure up the line there is no weight attached ta the hook to help your catch throw the plug. With weedless type hook inserted and packed with a regular hook Heddon FEATURING HEDOON'S EXCLUSIVE HLLITE FINISH He@d@Ol SINKING AND DEEP DIVE LURES REACH DEEP FOR BIG BASS, WALLEYES, CRAPPIES ‘AND COME-UP WITH THE RECORD BREAKERS! 98110—RIVER RUNT SPOOK "4.02. Two No.2 Trebles. 25 in ‘The original RIVER RUNT SPOOK. Sinks slowly. has fast wiggling action. Unexcelled for bass, pike, pickerel and walleyes ‘9010—MIDGET RIVER RUNT SPOOK %0r. Two No, 2 Tred Sinks slowly. has excelient action an re trieve. For largemouth and smallmouth be white bass, walleyes, and other gamefish 9020-MIDGET DIGIT RIVER RUNT SPOOK 02. Two No, 6Trebles, 1% in Famous “Midget Digit? smallest “River Runt” Wiggles like mad. Deadly for_ wall: eyes, bass, pike, trout and large pentish 350—TINY RIVER RUNT SPOOK ‘4.02. TwoNo, 8 Trebles, 1% o Perfect miniature of the famous “River Runt Spook’ Same action. Excellent for bass. walleyes, pike, trout, crappies, white bass ‘and steelhead, ‘9000~TADPOLLY ‘hor., Two No. 4 Trebles, 2% in ‘The faster you retrieve it, the deeper it dives, For spinning and trolling. In actual tests ‘produced limit coho catches. Unex celled. too. for bass, trout, walleye, pike crappie. large panfish. 390—TINY TAD 14 02., TwaNo, 6 Trees, 1% fa Starts wiggling the instant it is moved. The aster you retrieve it, the deeper it dives. For spinning and for trolling. For bass, trout walleyes, pike, white bass, crappies, and large panfish, 091 10~ DEEP DIVE RIVER RUNT sPooK ‘4on. TwoNo, 2 Trebes, 2 in, Same deep diving "River Runt" with im- proved action. Has a tighter wiggle more attractive to gamefish. Sinks slowly. Par ticularly good: during hot weather periods when fish are deep. Deadly for all gamefish. DD9010— MIDGET DEEP DIVE RIVER RUNT SPOOK 2. TwoNo, 2 Trables, 24 in ‘Smaller “Deep Dive" lure with improved lighter action more attractive to gametish Can be worked very deep and is excellent for deep feeding fish In hot weather. Sinks slowly. dives fast SEA MEeW anc White She Mss se 00350—TINY DEEP DIVE RIVER RUNT SPOOK “hos, TwoNo, 6 Trebles. 1% fn Tiniest member of fast diving. deep running family. Deadly spinning lure. A slow sinker that runs at desired depth with a quick vibrating action so effective on large fish 345—DEEP § ‘4or. TwoNo, 8Trebles, 1%; in 9345—DEEP 6 or. Two No. 2Trebles. 2% in Floats at rest yet dives fast and runs deeper than most sinking luros, Virtually snag-tree «slong lip and buoyancy help bounce it over +ocks, logs, brush. Ideal for deep feeding fish, 001010—DEEP DIVE TIGER 14 02.,Two No. 6Trebles. 2% in 001020~DEEP DIVE TIGER % oz. TwoNo, 4Trebles. 9) Dives deep and fast... prowls down deep where the big ones feed. Its lightning-fast wiggle and a turbo-slot lip make it deadly ive it action that atteacts all game fh like magic. 8 exclusive colar patterns and in 2 sizes. %-oz. floating model and a %-o2 slow-sinking model $f Geld neh, Pauw, Pre. Popa Sh L.CCCOH SPINNERS AND JIGS LURING ACTIONS ENTICE WHITE BASS, CRAPPIE, MUSKY— ALL THE BIG FIGHTERS— FOR EXCITEMENT TO SPARE! BUCKTAIL TONE Bas? — % 02.9% 1, One No.2 Treble Famous instant starting deadly blade action combines with the extra added appeal of 4 swizzling, pulsating bucktail. Deadly for all types of gamefish COLORS: WSW Silver blade, white body buck tall YSY Silver blade, yellow body/bucktal TONI SPINNERS 481— Yoon. 2% in 382-3502. 3% in Unigue off-balanced blade, matched blade and body provide irresistible action for white bass. bess, crappie. walleyes. North em, musky, pantish, trout ‘TWO BODY COLORS: ¥ Yellow, W White with cholee of these blade patterns: § Silver. © Cold ‘W481 WEEDLESS TONI wa8i ~ 02. One No, 6 Treble Jewellike blade finishes and matched con- toured blade and body make this America’s deadliest spinner lure. Amazing weedloss attachment permits use in best fishing spots, Ideal for all gamefish COLORS: Yellow body with choice of three blade patterns: Y8 Silver. ¥SG Silver/Gold, YG Gold SQUIRREL TAIL TANDEM HEP S491 — Yoon. 2% in One No. 8 Treble S403 oz, 3in One No. 8 Treble Exciting new tandem-working spinner ac- Hon coupled with the extra appeal of a squirrel tall. Blades start instantly. Action altracts all types of game fish COLORS: SF Silver Finish, GF Gold Finish SQUIRREL TAIL HEP SPINNERS S460 Neo. 9 in $461— "Foz. 3% In 5462~ i402. 3% in S403 ‘Con 39 S404 Shon. 3% in Same famous Hep action has new fish- attracting genuine squirrel hair tall. Spin. ner works well at all speeds. Special body 5 easily, is rugged. For all gametish COLORS: GF Gold Finish, SF Silver Finish, TANDEM HEP 401 ~%yor. 3 in, One No.6 Treble One No.8 Treble Fabulous Hep action now doubled with tan-

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