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    241 views24 pages

    Heddon 1983 PDF

    Uploaded by

    Joe Konrath

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    © All Rights Reserved
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    Graphite wi its sensitwity a lightness magnesiu Less rod vibra- tion in casting because ‘of MagnaGraph’s higher toughness durability — gives modulus. Line shoots out fast be- you the lightest, strongest rod possible. cause of this space-age miracle blend lighter then 100% graphite. We blended ‘This is a stronger rod than any all magnesium and graphite to get both sensitiv. graphite we've ever tested ityandstrenath Super sensitivity. MagnaGraph is Modern pistol grips are a sifer red for greater accuracy and distance. Con- soft and comfortable stant action lets you feel the lightest bump on your lure, MagnaGraph action is constant tio-to-butt be cause fermules are also magnesium and graphite with no adapters. (pcs ees) r 8020—ULTRA LIGHT 2023 ° 8030 STEELHEAD AMAZING STRENGTH Testi te ok onthe rod that se theyre the tough sat! Tooo experience Sherman 252 bs ond 212 br gaat ewryinng ey radon Moy 21,1980 ed trea Hecion 518 NograGraph casing rod Sica se Ug wah ieve 50.6 ext Ine Nace one broke! omg Te noaor Dine of mesure gape 3s Sagame core BUNDFOLD ‘SENSITIVITY TEST! We challenged two popular 100% graphite ee Geren Stes, 43 ex penced fshetmen took ‘he Hesdon Bindtold Test. Two rods were ted together with 3 ‘eto 50 Tene, Rods wereheldin each handuwithine taut vise center of Ine was sighty stummed. Heddon’s 516” 7 new “matched” fly rods are light, strong and vibration free so that they deliver 2 smooth, small loop. Rods are matched to fly ine weights for perfect balance—and shoot fast, fatline, MagnaGraph isso good we introduced a full, matched set. Excluswe The super lightness of magnesium. As light as graphite. Stronger than fiberglass. 0 Magnesium Glass Magnesium sensitivity becouse magnesium is lighter super lightweight Magnafiod blank weighs only .9 oz. As light as graphite, Magnesum sensitimty instant telegraphs pickup. 44% more Sensitivity because NagnaRods are gwen a high moculusheat treatment just ike graphite. And, we joined the rod blank and handle as one with no adapters to dampen the action MagriaRod fly rods have minimal vibration and deliver a smooth, small loop. Stronger than fiberglass, MagnaRods 3-timeshigher modulus makes it stronger. This Gives you greater casting accuracy and distance too because of mag- nesium’ssiffness. A 1 Magnesium glass ferrules >= sive 2 constant action through is ithe ad swe Aluminum oxide guides are new space-age mate- shoot yourline out > MagnaRod Spook" 's specially designed to fish the Zara® Spook Lets you "walk the dog” and give 2 the Zare and other surface lures cause ¥/s of the action isin the tip. (#5005 below). > Flipping Rod. 4 rod for flipping. Magnesium's and light weight makes our new #5012 below), Federal Excise Tax Paid as req. by law, on all lures, rods, reels, & creels, to improve your fishing ‘WE DOCKED THIS 6000 LB. CRUISER TO DEMONSTRATE THE STRENGTH OF MAGNESIUM GLASS. sug i Salmon rods with the power to boat a 40 Ib. chinook! ‘Special rods for browns, coho, chinook, steelhead, blues and stripers The original Siver King~ rods with fod Power enough to unhinge the jaws ofa 40 Ib chinook, sea trout blanks specaly engineered for tough al stiper or Blue, Casting rods are avalablein ther safer acon af — day wroling. Both light or heawy tolling F———-————> the short & model or sofer to erbart SS | actions avaiable in those exclusve siver action in the long 9° model Aluminum tod Danks. Yet they have a sensitivity Oxide guides and Tip Tovs are the hardest found in no others. Senstve enough 'o space-age material — known for long wear enjoy the light Touch of 2-3 pound fish inthe spring, Serve and minimum ine abrasion enough to cast tiny Tadpolys or spawn and feel every pickup. ® yourself the Heddon edge. How many rods are made tough enough to take all Power, backbone and sensitivity? Try a Heddon Silver King ling you can give them yet keep their Silver King lands more fish! Charter captains calit the forgiving rod because it makes up for 3 mistakes. When a fish first hits the lure, SiNer King sets the hook smoothly and quickly, nat with a sud ‘hat could pul the lure outof the fsh. With the fish on, SiverKing comes through aga Any sudcen run youby the ish—thatwould cause slack n yourline—'s taken up bythe long, full action, Ths gives you a che to recover. You will almays boat more ish with a Siver King Magna-Brute Ideal for Stripers and Muskie 1 Magnesium Glass These new rodsare super tough. Made of magnesium Rods. Perfect for strper and muskie fishing Me Brutes exe sensitivity and brute stvength in ithe = Magnesium’s high modulus heat treatment gives pl ower to handle the meanest stripe or muskic & wrappings have a special look of their own Whats a Magna-rute? We are asked constantly Mary fishermen incorrect use their bassrods—but they won't fit rod holders. And bass rods get torn up by a stripers wild action. Some fishermen nave tied 10 foot surf rods but they fine! them unwieldly And, Boat rods are too sti and lose fish Heddon research shower able to use their rods with iglets wanted a medium action rod with goad tip action And they wanted to be ae cd sting and spinning reels, Thus Magna-Srute™ was born, Heddon Rod Warranty Heddon rods are warranteed against defects, 1» materal and workmanship. Any defectve tbe retuned for ourevaluation. The ty is mitedto one year from the date 10d is discontinued from our catalog. Rods abused or misused—or damaged in —are not covered by the warranty, Dealers: retu rods through your dis: . Consumers: return rods directly to factory—414 West Street, Dowagiac, cs wgan 49047, jon of >but Note. Al specications and prices are sub “ Jeet fo change without notice oes wear Dee 4 | _stverkings ‘9902 BOAT/SPIN/SNAG. —————_—_ Ves eee ‘9906 CAST/TROLL ‘9912 9917 wo 9929 DETACHABLE FIGHTING BU! ‘ ® be bo | i, + Io + ‘9961 MAGNA-8RUTE SPECIAL PURPOSE eeaturing muskie, walleye and worm rods These rods ate available in solid glass and tubular glass. Powerful models to'snk't to the heawy teeth of abig muskie. Tough walleye models have Sensttve ties for casting or trong #0 you car fea the lightest pickup on your ine. Great spoonplug actions too, Brat—Muskie. A heavy sold glass rod with an 8 rear gip fo ‘ough action, New! 5123—Muskie, A powerful solid glass rod with a responsive tip to sock itto al those teeth. An excellent spoonslugging tod 5125—Muskie. The perfect spoonplug fod! This new baby is tough Powerful glass action n 2 5 foot casting, traling length, yes ——— 5121 Muskie 5123 Muskie 7444 Walleye SMOKESTICK sensational values in tough “one-piece” actions The exclusive smokey blue finish of these modern looking rods gives them a rich appearance, They're as durable as they are fine fishing instruments, These are strong rods witha lot of backbone yet have the famous Heddon tip to-butt action that wil ive you great casting sats faction, Sensitive tips allow you to fee even the ighteststike HOW TO SELECT RODS Heddon rods for walleye and crappie he key to successful walleye fishing, whether in Lake Era, the Missi sipp iver Minnesota flowages,or Lake Champlain, is sensitvily—tha fine feel and touch that tells you a walleye is there. The more sensitive the rod, the more successful you'Ilbe For sensitivity nothing beats MagnaGraph graphite. Depending on 4 yu like bast, select a model simisr to riumber 8002, 8008, 5, 8017 oF 8020. Magna Rods, made of space age magnesium Glass, is our next best bet. Select number 5002, 5008, 5010, 5011, or 5016, An outstanding custom grade fiberglass walleye rod is number 74a (shown above) Heddon rods for bass Casting (C), Spincasting (SC) and Spinning Rods (S) in 532" to 6¥ lengths are most popular The features sted under each series wilhelp you make your selection. Casting rod handles are modern pistol grip style with soft cushion-grip| Composition, Fiberglass ferrules on 2-piece models are durable and que you a great one-piece feeing for playing a fish correctly. We use Our ‘lummnum oxide guides on tip-top and stripper forsuper ong)ife to your line and fast accurate casting. Youlibe proud to own a Smokestick. 4601 SPIN CASTING 4603 CASTING 4616 SPINNING FOR SPECIFIC SPECIES Heddon rods for trout ieddon Magna Graph rods have proved outstanding due to ‘gt, sensitivity plus their ability to casta small, control ut Unlimited members ke them for the quality ook of the dark ch ck, black and gold custom wraps and quality quides The 8020 Magna Graph, 5019 Magna Rod anc 460] Smokestick al i extra fun 10 steam trout fishing with worms, spinners, lures Heddon fly rods for Atlantic salmon Heddon offers detachable butt fly cods in its top lines. Magna Rod umber 5029 and Silver King number 9929 are pertect for the finest salmon of them all a 6276 —Muskie. Some powerful action, but extra length for od halders. 6277—Worm, The super sensitive tip telegraphs even the sightest ouch of the rod, For structure, jg and worm fishing. 7444 —Walleye, The super ensitwe tip and 63" lenath allows for easier ng NEW MONO-FLO™ GUIDE New on all Smakesticks. Strong steel frame ‘and plastic shock ring, combined with new hare’ chrome inner ring means a durable guide that gives iong line wear MONO-FLO™ GUIDE OF FISH Heddon rods for muskie, striper and blues Win! The key here is strength with lightness. In a top quality rod MagnaGraph is first choice. Select number 8010, 8016 or 8019 Over 1000 prizes offered! ey have the stifness and siength for Bigfish, but with some arcin Starts January 1st, 1983. Look for details on the ie ip to play and tre the Fsh and to reduce problems due to slack Heddon Lure package at your favorite store, Aeddon MAGNA-BRUTE™ sores was researched ano designed striper and muskie, The 5121 and 5123 are solid glass rods rmuskie Heddon rods for salmon, steelhead, lakers 1's Silver King line is Lake Michigan's leading, quality. salmon ial actions give strength combined with a big arc to fully play ‘and to eliminate slack ine, Silver King definitely puts more fish Magna Graph rods, numbers 8030 thru 8040 set the salmon- ccinead world on fre, offers Sinver King features, but to a finer ne lightness, strength and sensitty of graphite. Surface Lures UNSURPASSED FOR CATCHING BIG FISH (Only the Zara can perform the famous “walking the dog technique” so well—enticng record bass from deep water and cover, Famed Ozark angler Chatlie Campbell won a tournament on the Zara, In fact, We introduced a Chathe Campbell signature colection; and each lure bears Chari’ signature. & Zara took 2 38 lb, striper on the lower Colorado ‘iver! Use the larger Zaras for big bass, when bass are active inthe spring CHUGGER’ SPOOK" J CHUG, CHUG, SPLASH, SPLASH! OH, WHAT A RETRIEVE IT IS! New Natural fishy designs are dynamite an bass. That chug, splash is inner musi to 2 bass. This s the most popular lure af the popping Cchugaing type Jerry Tayi, Cheste, IL, caught 357 bass on the Chug iger alone. Give the Chuoger short jerks while continuously reeling at 3 Medium speed. The Chugger will dart from side to side producing alow Popping scund. Then watch a big basshitit! Hat new saltwater colors and for musk stipers, blues, rook, see rout Smalersesaeidealas_Sregreatior stipes, shock, buetandseatfout New Mast colon are water arrsand orbigactonon smash Ozarkbassnenclamfshtesshble wrovtherne and weleye too A milion seer tats slegene denthitazava teach Ts eg initsown tne SP Se ai Ss aa: usd “i 8600 = « us ¢ nal NS SL eee co Ns Nso irs Sr Pal a. « mH ss i oO xe a ry = xe XS xRw Pi ZARA’ SPOOK’ [2a |e Jers | c [sna [sss |KcH|MG| NE | NP 2 | NSP | st [RH] ss | ve | xB Jxaw] Rs | KRY 3256 ORIGINAL SIGNATURE ear balhc TSE z T 02.47 | | | | | 5255 ONGNAL_ Monae [> [>| > le | = Sse} oleae ee real ea ee 3250 ZARA SPOOK al e r | le 2 i a0 zara | tet | | | . > . 365 BABY ies ‘ eae fea 5 ‘CHUGGER' SPOOK’ {23 |u+ |8as | ¢ |cr|caal L |ic 9540 CHUGGER—% oz. elef> [ole Te [e “ws TN=woz2@ |e |>[* >| [> [ele le Surface Lures _ TORPEDO" DYING FLUTTER™ Se ; Le ts 2.2:2:222:2 NO OTHER LURE SOUNDS LIKE IT LONG-TIME TOURNAMENT WINNER. cora'stopsoling “spinner” crankbait. Sounds like aschoolof Just One More Cast, And The Dying Flutter Did i, Aubrey Gray took a 9 ows. Ie even patented our exclusive propeller! What 2 Ib, 2 oz. small mouth in Canada’ Wolfe Lake on his last cast! This ound. New saltwater colors are hot on stripers, bes and stick shaped surface bait has the design and action to look and sound 3 great bait for topwater feeding muskies and northemns. ke the flutter of a dying minnow The dual propellers produce the eddon milion sella: 6 famous ribbed pattems. Give loudest whirr you ever heard on the surface. Mrs. Ken Cluck, Crestwood, on edgel Fish a Torpedo, IL outfshed her pro fisherman husband in Rend Lake taking a 6.2 Ib er lure sounds lke a Torpedo. The constantly spinning bass on the Dying Flutter, The Dying Flutter also took first place and Stention where other surface batts often fal. Youcan lunker award one summer at a 8.45. tournament in Rensselaer 2cles 10 give a igh pitched or low whic County, NY. Develop your own retrieving technique that allows you to raise the rod and give quick jarks. Another milion seller thats excellent forall topwater feeding game fish, especially bass and northern. (Only one surface bait makes a bigger commotion than 2 Torpedo—and that’s the famous Dying Flutter! Its dynamite on surface feeding saltwa- terfish 00. Stripers, blues, snook and sea trout love that loud noise. Give yourself the Heddon edge and you'll see why we're stil No, 1 in lures! => = S => “> DYING FLUTTER’ 9205 DYING FLUTTER 02.3 How To Fish Deadly when fished ik twitch the rod tip to create 3 commotion from the and let it lay quety for 15 Seconds, Repeat two ot tart a quick retrieve ide Try to jerk rod tip back and fo tea short 29-209 pattern on the water Then begin a slow, steady retreve So that you can hear the loud propellers whirr Then ook out! Qi. NOTE: Bend propellers, if needed, to gue the exact whiryou want depending on your favonte retneve speed 9 Nat |N8 su|ystoc fey [son suc aw T Surface Lures CRAZY CRAWLER’ BRUSH POPPER’ NO OTHER LURE HAS THIS NOISE—OR ACTION WHEN THE COVER’S IMPOSSIBLE, IT'S BRUSH POPPER TIME io Black Frog (PM) is excellent for night fishing This uniquesurface bait Plt overlogsand through stickups. ts unique design makes the Brush isconsstently effective for producing prizewinning game fish Themetal Popper both a surface and a sinking lure. New buzzer blade adds action side baffles cause aloud, noisy commotion ast plops across the water, to the skirt. Looks fishy and itis! The new front buzzer/spinner adds Infurates fish Particular effective on bass, pke and picketel when it action to the lure and skirt. Vkeel and parachute action les this baby comes crawling ard solashing ver the surface either swim on top or caw on the Botte. A fantastic night lure too—beca.se ofits flopping sound, The bigsound itmakes when it crashes down onto the water at nite pulls those lunker bass ight out of ther holes! Another excliswe Heddon milion sel, sas Give yours the Heddon edge with a Crazy Crawler Read How o Fish (below) to be sure you get the ultimate experence from your Crazy Crawler. No ther bat made nas this nose—or acvon Thats why we're No. Tin lures RY = BRUSH POPPER‘ | ° 5430 BRUSH POPPER |, cM Ral NE a > ag 5 Neeser coor pur PM xR RW iene ee ee as Te he eel piledeGhi Pon or the ree acids Bon foeze | ‘ How To Fish Thisisone ofthe plashers| Particularly effective at right. Cast it Jong—and w ids forthe wate’ to quiet, Now that yc his attention, start siow “slurp, slurp, slurp” ret Then be ready for anything, Big bass go crazy. Why d You think we MOSS BOSS” 515 MOSS BOSS ech Floating Diving TADPOLLY’ ce TADPOLLY* CG GZ KING, WHERE THE KING IS KING. CHINOOKS LOVE TADPOLLY’S ACTION. WHEN YOU GOTTA GLOW, YOU GOTTA cLow ‘A new Michigan steelhead record exists on Tadpolly—26 Ibs, 802, The You can't stop this new lure from glowing. It only needs a few seconds No_1 lure on the Great Lakes is ako tops on bass, muske, stipers and exposure to ight, then, itl glow for hours underwater. We took our blues in the entire hstory of fishing, no other lure has worked so well famed Tadpolly withthe rattle and added slow-in-the-dark colors These swith so many speces of sh, The Kanai Riverin Alaska provided an 86, glow baits are the hottest items on the market today Rex Million, Salmon on 3 Taspolly lat fll Tadpollys hold more modern records than Highlard, IN, took a recent chinook world record on 8 test withthe Glo any other lure we make. Chincoks, coho, lake troutand brownslovethe Blue Alewife color Quite a feat foranew bait {quick flshing 2c:0n. [tis so versatile you can fish it 2 feet down a5 an GloTacpolyisdynamite on lake troutand browns. Big chinooks and coho Underwater wiggler or crank it fast and it dives to & feet. Great for love the quick, tight wiggle that glows down deep where the big lunkers downniagers toling and rver fishing, No fear ofthe hooks pulling out huge! Secausethehock fasteners are attached rom inside he bet Saugatuck, IM Charter Capt. Mike Peel says, "The Tiny Tad catches every speces of LI™ L~ < Gome fishin Lake Michigan” Equaly sensational for bass northern, Ga . > Walleye, steehead and saltwater, Another Heddon millon slr! pa 06 or Tadpolly is one ofthe all te troling favorites. Run 5-50" behind a L—~ onnenball who using adownrigger Or run aToniSpinner ona double a ame f line alongwith Tadcly using 0 3-9ay wee DY i a aN a $ BF = ar Wes MPs, TADPOLLY’ pa._| va | ork | py | was g va 3007 MAGNUM malea alee px | by 23 2 CEQ ) vo . PEs: TADPOLLY ae | ar | aim [as [cao | Fra [va | GAL [acR|xcl| [Ne np | ree |e | jew | veo. 3008 waGNUM | | 1 ace i elel-| (etl : 9000 aorouy |e [e[e |e [- | [| eaiag (ce lea eealeeale Slealioaie pate | | j CEPT EEE EE | Rae ban agett How to Fish Tadpolly for Bass, Muskie Cast to the very edge of lly pads, stumps, ous, overhangs retrieve from slow, to fast. Let Tadpolly st motionlessand B Floating-Diving CLATTER TADPOLLY* Y G ‘Nothing sounds quite like it! The rate sound bait is one of the newest Innovationsin lures. latter Tad combines the same quick, daring, flashy {action ofthe silver minnow with the fantastic fish catching ability of the Tadpolly Lake Mchigan Charter Capt. Tom Van says, "The Clatter Tad is {8 good or better than any bat in my box.” Heddon's hydronic experts have scentficaly sized end positioned a sphere that ratles even as the lure works through the water Clatter around with a Clatter Tad this ‘weekend and find aut why HeddensstillNo, 1 n lures. And, we're going ‘to keep itthatway! Give yourself The Heddon Edge with aClatterTad ths ‘weekend—on bass, walleye and lunker muskies. They fove that sound! 9906 MAGNUM, cuarter TaD |>| |» |» fe] > | » . 2.34 5900 carrerTaD| |] |, ruler bat “so my | | carrer tap |>|e |e |e] |e] [> | > 02. 1H" HEDD* PLUG ae G = IN 18 SALMON TESTS HEDD PLUG WAS NEVER OUTFISHED. A dynamite new salmon plug that wanders and wiggles ke you wouldn't believe. And, stripers and blues are eating Hedd Plugs for ‘breakfast! Based on a proven Heddon design and extensive ssimon research in many parts ofthe country, the Hedd Plug isthe answer tothe ultimate salmon and trout fishing experience. Ideal when trolled or cast I's designed to be trolled at any speed, and ideal for fast action. The Supenor hook arrangement eliminates unnecessary hook fouling and lost baits or fish, Heddon has fastened the hook hangers and line tes ‘rom within the bait to withstand the most vious strike Proven on 70 Ib chinook! Dan Rastenis fishes the Hedd Plug even through Oct-Nov 60° 10.80 down and kil coho with it! That’ the Heddon edge! HEDD' PLUG 35850 MAGNUM Hi 1 st] ar How To Fish Tolling, Attach to dounrigger ard run $-50 feet behind cannonball. An attractor can also be used. ideal method for salmon, steelhead, lakers, musk, stripers. This technique also brings in the fish, use tolling with dowinnigger or flatine ‘8800 HEDD ‘880 TINY HEDD PLUG How To Fish Hedd Plug Rig Hedd Plug ust ike Tadpolly but fis it faster. Also, whenit fistenters ‘the water gett down to take fll effect ofthe slower wandering action, Lakers seem to hit Hedd Plugs at warme, shallower depths. Magnums ‘weotk wall 150 yards back in 30’ of water for larger coho and chinooks. How To Fish Tadpolly for trout, salmon, steelhead Castor troll and Tadpolly dives 3-9 feet.ForStreamsor Rivers. Casttohole ‘6 lowe line downstream from above Start at top of hole. Let lure stor 5-20 minutes; drop it back 5 more feet and repeat until hole is fished ‘through. Use Ys to Y% o2. sinker—the faster the cutrent, the more weight needed Floating-Diving RIVER RUNT ‘THE FIRST CRANKBAIT. THE FAMODS ORIGINAL RIVER RUNT. Jer Runt established the 1938 Texas state recor for the biggest largemouth. 13 lb. 8 oz. by H.R. Magee, San Antonio. And that record held for 41 years! Ask your ofandfather what he caught is fist big one on! The River Funt has been the byword of successful bass fishermen for 50 years. The only reason it’ lasted so long sits a truly This world famous great fish cata ‘Swuasit'srnost brillant year yet! Jerk light, then start asic it dves down 6 or 8 feet and works back and forth like a inoundes minnow. This may be the most copied floating diving lure of al time. Dynamite on walleye, northern and bass. One of the alltime muskie favorites. Howard Bohme af Schenectady had a real family fai with 9 Runt last year-—nis daughter landed a 3 Ib. smallmouth and bys son aught 228° northern the next day! River Aunts a floating diver Let it feston the surface 3 minute. Then slowiy crank i down, The faster you ‘anka River Runt, the tighter and quicker the wigale. Give yourself the Heddon Edge with River Runt, Thats why we're stil No.1 inlures. And we'te going to keep it that way. BRS _|cra t sw | ro _| pre | RH | son | s5_ 2500 LUCKY 3 ‘ 1 ieee Si : : : seas Dae Hoo eave |, Ps | s SiG came ree rst stor <| ae Sis thoes | | | | How Teh Penn We ates ry upg ths wtih eson toe ea for fishing over shallow submerged weed beds. Cast out and start toretrieve immediately, the speed of retneve determines depth this lure flgots at rest, and dives to several feet on fast retneve, Use more speed ‘above the tops ofthe weed bed. light twitch of the rod tip makes the lutedive quick’, ty this to vary retrieve. Pause sight after each jerk. This method wil often produce results where others fal, As a general rule, most ish are taken by slow retrieving Bait manipulation has alot to do with resuits, The “Heddon ease" action very effecte with both ofthese lres. Cast out as usual tbat be stl taking up slack of fre, and pointing rod a the bait. Give Short quick jerk to f06, and stop abruptly Ths wil cause batt to dive lnder and come quickly to the surface, causing a “plop” that can be tesiy beard anda surface commotion that brings up the big ones with a savage strike. Floating-Diving HEDD-HUNTER" MINN A ‘THIS SHALLOW DIVER GOES DOWN 2 AND STAYS THERE 4 new colors A streamlined minnow with Vsides! This unbelievable wiggler ros and wobbles with an enticing action that fools even the waries unkers, The streamlined V-sides are exclusive on Hedd-Hunters, This allows the swimming minnow to enter the water quietly and Smoothly. Swirns down to two feet when reeled rapidly. Or crank it slow ‘and it floats to the surface. Available in mary eopular finishes, incluging Glowin-the-dark colors and chromes fr trout and salmon. A dynamite as, northern muskie and salman lure. ee > 9359 HEDD- HUNTER” MINNOW eS jesus. coal t [tc [NB oad How To Fish. The design ofthe lure creates a natural swimming action, on a steady Fetrieve— slow for top water perfomance, faster wil take thelure down to2-3 feet Hedd-Hunter Minnow is designed primarily for fishing shallow waters or weedy waters where the weed beds are cose to the surface, Don't ust ‘ast out and rel in” but vary the speed ofthe reeling, fistslow and then fast, 0 as to impart an irregular speed to the batt. ntersperse the reeling \witha series af jerks ofthe rod tip, soa to gue the bait a darting motion, Pause sightl after each jerk (while the lack line is being retrieved). This ‘method wal often produce results when others fal DEVIL DIVER” DIVES 15-18 DEVIL DIVER™ has proven successful on big fish (22#6 oz Brown Trout, numerous 28# spring Chinook, many 124 river steelhead). I's an equal winner on walleye and bass FORMULA FOR SUCCESS Cast, troll or drift fish. RIVER FISHING FOR SALMON AND. STEELHEAD: position yourself above the holes, let DEVIL DIVER™ down strearn to head of hole. Work the entire hole for an hour, Cast across stream and retrieve. LAKE FISHING: troll on fat ines or attach to downniggers. WALLEYE AND DRIFT FSHING: cast lure both into the wind and down wind, retrieve at erratic speeds IDEAL RODS Heddon Silver King and MagnaGraph for salmon, steelhead, lakers, browns, in lake and river are uniquely designed to put more fishin the boat. Heddon MagnaGraph, models #8030 hrough #8040 made with graphite, are ight, sensitive, strong, They'll improve your success, The sensitivity of Magna Graph and MagnaRiod will make you a better walleye fisherman. DEVIL DIVER" KNOCKS THE DEVIL OUT OF SALMON, STEELHEAD AND WAL- LEYE, HEDDON INVENTED IT! Thissive of lure, invent Six, is no Heddon in 1960, and known as the Deep roducer of salmon, stelhead and walleye. Designed with the weight forward, the nose points down in a ready-to-dive position. That's the reason it dives so deep —15 to 18 feet, Superior ip ‘design and external attachment prevent the lip from cracking the internal structure of the lure. Prevents leakers. Another superior lure from the folks wha have been more successful, for more years, than DEVIL DIVER BABY DEVIL DIVER Floating: Diving TIGER” vin =— A, SHIMMIES LIKE MY SISTER KATE Dick Schmidt fron 1 Lucie, Florida fishes the wading flats, casting 0 shallows at sunset. He says, "There are not magnum won't take!” Fast shimmy ac fish heading for cover, Tiny Tigers are leye. Perch (L) and Rainbow Trout (RT) colors these great gamefish. That’ why Heddon's No. 1 in ro keep it that way! perfect for ‘work super lures, And we’ TIGER TINY TIGER: 7020 s010 BIG BASS LIKE BIG BUDS TOO A fun lure for lunker fish. For good fun and good fishing. This big clunky lure makes aloud splash! when it hits the water Let it lost & minute. Then twitch ita few times Start toreelit in and it dives down 4 feet with a steady back and forth action. Then hang on! Vie Puhak of Lakeland, FL, took a string of bass from 2¥4 to 7¥s ls. Allon Big Buds A preferredbait for bass and northern, Give yourself the Heddon edge! 9410 BIG BUD—%e 07, 234" MEADOW MOUSE" BIG BASS GO OUT OF THEIR WAY TO NAIL A MOUSE MEADOW MOUSE is the covered” body with mou: splashy, floppy action big morning and late ever ofveteran fishermen ‘3 mouse. Bart Crabb, So Summer Classic with’ the million seller Thats ho mouse bait available. “Fur y tall and beady eves has 2 st Particularly effective in early retrieve slowly Ita favorite 55. go Outof their way tonal he 1977 Starved Rock ted Heddon Amencen Tackle ‘3800 MEADOW How to Fish Thislure float swim jst fast enoug) ‘ones. Thisiso slowly to imitate a swimming mouse— fergel its gourmet time forthe big ites! Particularly effective at night Cast it long —and nds forthe water to quiet. Now that you've got his a arta slow “slurp, slurp, slurp” retrieve over the surface Then be r anything, Everyone knows that Heddon lures are famous for BASS! Heres ures that were designed to meet the specific fishing habits of oth Heddon for Muskie: Ty 2 Hedd-Plug, Zara Spook, Torpedo, Tiger, Heddon for Stripers: Go for a Hedd Plug, Magnum Tadpolly, Sona Hedd: Hunter Minnow, Tige- Zara Spook, or Chugger Spook’ Hedelon for Saltwater: Fish a Lucky 13, Sonic, Sonar, Torpedo, Head Hunter Minnow, Zara Spook or Chugger Spook. Floating-Diving Dep HEDD-HUNTER™ ‘THE TOURNAMENT FAVORITE WHEN YOU GOTTA GO DEEP. ‘New Natural finishes look good enough to fet Our hottest deep diver One secret isthe Hedd-Hunterflatbely which imitates a starving, dying minnow with a shrunken belly Hedd-Hurter dives down past 10 feet, Jumps right over sunken logs and rocks because the lip is set ower then the body. The rattle gues off oud, strong vibrations. An excellent bat for fooling bass, coho, northern and walleye ‘ os" HEDD-HUNTER" 1G ENTERS THE WATER QUIETLY. SWIMS WITH A WILD, UNDERWATER SOUND Another success in the new Hede:Hunter family. This medium diver cranks down 3 to 6 feet depending on how fast you reel A perfect rmamage between the pregnant minnow and the Vsided Hedd-Hunter The Vsides allow itto enter the water quietly and smoothly. The shorter lip with the exclusive hydronic lip hole creates an added fish catching Sensation, Special ratte chamber contours keep the rattles vibrating 9310 DE o«®* HEDD-HUNTER 26 |ceo|ooa| L [Na ye HEDD-HUNTER a6 |ceo|soal . |na 3520 DEEPDVEMEDOHUNTER 1, ], |, |, ], 9305 MEDUWOMEHEDDFUNTR |, 1, 1,1, |, atte o aac $4 DVEREDD-HUNTER 0 weDioDVEREDD-HUNTER |, |, |, |, |, EaY Se ie HEDD* HUNTER MODELS AND DIVING DEPTHS; POPEYE™ 3-6", REGULAR, 4-7"; AND DEEP DIVE 10'-12'; MINNOW 2-3’. THESE F TIME TESTED, FISH TESTED, TOURNAMENT TESTED FEATURES WILL LET YOU PUT MORE FISH IN YOUR FREEZER. REGULAR HEDD" HUNTER™ “V" sides let HEDD™ HUNTER" enter water quietly, won't spook fish. Acts a5 keel, lets you retrieve lure rapidly without it broachin Hydronic lip hole lets watt h, causing extra turbu- lence behind the lure so fish can zero in for the strike, Long fio (most models) also protects hocks so HEDD™ HUNTER™ bumps over logs and keeps swimming, Special rattle (except Minnow] isa proven fish producer. The sh can hear their prey. TWORKS/” says Gary Doster, Lima, OH bers of our club used MEDD * HUNTER ™ Twenty-six mem- jor 3 months. We caught 930 of bass (all were released). Largest was Bibs. 1702" POPEYE™ Has famous HEDD™ HUNTER™ action and rattles, but fea tures “popeyes” or “fry” eyes—signifies an easy mark is POPEYE HEDD-HUNTER’™ oa Looks JUST LIKE A BABY MINNOW Deep Dive and Medium Dive Popeye” Heald Hunter Newest member of the Hedd-Hunter family Giant eyes pop-out from the head lke the eyes ‘of a baby minnav! This ite Ye oz lures avaiable in four natural finshes Firsttime on Lake Kissimmee 7 strikes, 7 fish largest bass: 61 lbs, By By, &,, Bs, {uclual ee ee Le i i | 540 BABY POPEVE MED. DIVE DIVES3'-5")—Ya02 Original Wood Vamp See Cover Detail Bact like wood de it in the old days... and it's made of minnaw shape. ideal for bass, pike, for small tarpon, snook, weakfish, bluefish THE ORIGINAL SUSPENDING CRANKBAIT River Runt Spook suspends from 36'The midget suspends from 5-8" River Runt hed the Texas state bass record of 131. 8 oz. by H.R. Magee for 41 yeors. This lure has a fest wiggling action on retrieves thot fascinates all game fish, Sinks slowhy. Excellent for bass, pike, walleye, trout, crappie, pickerel, steelhead, redfish and other game fish It hse ¢ ‘hostly see-through body that make a fish looking up skein a feney! ro a Ri RIVER RUNT: SPOOK™ [55555 Eacainvea crore " : 350. TINY RIVER AUNT SPOOK— 2.1 > TINY PREYFISH AMERICA'S MOST POPULAR BAITFISH IS THE MINNOW! No other lure ever made looks like this but the most popular minnow in America does! The famous Fresh And Saltwater Fishes of The Werdd book says "shines rat asthe best bat minnovs,” So Heddon designed ‘The Preyfish™ shape exactly lke the shiner minnow. — Alewite Guard shad - = Goiden shiner American shad ‘These are three big reasons to fish a Heddon Preyfish™: 1 itis the most sought-after food by ish. 2. These are the most superior natural fishes ‘on any lure. 3, Balsakoam’ isthe exclusive new lightweight Heddon, ‘material for the Preyfsh™ which gwes you the quick acon of balsa wood —with none of woods problems This natural looking super ight lure is made of a new plastic foam. As light as balsa wood—but tough as any lure we make! Cant get wa terlogged: Weighs only a cz, to give you the lightness and quickness of balsa. Surfaces firished with our famous durable paste Tough enough to "chipamuske tooth.” The Preyfsh” is available in 5 new natura colors. This Ile lure is a ‘medium diver that goes down 3-5' with a fest, ight wigole that perfecty imitates the action of frightened shiner minnows. Tul Hehe. Ge yourself The Heddon Edge with a Preyiisn~ a a i NSN SON PREYFISH’_ 560_PREYFISH— e022 550 TINY Pi oi [> How To Fish Cast out and start @ quick retrieve which wil take the lure down to a depth of several feet then slow to speed that wil Keep the lure atthe desired depth. A quick twitch ofthe rod tip will end the lureinto evasive {action that turns the curious predator into akiler! Make it behave lke s real shiner! Fsh it 0 it darts fast. Make it move quick as only lig ‘weight lure lke The Preyish” can! NEW > Rattle Sonic Lots of little shot rattles inside this hard, noise inducing body, creating solic strikes , & VIBRATES SOUND UNDERWATER. YOU CAN'T HEAR IT BUT FISH DO The onginal sound jure. it vibrates! The fst lure ever to use sound Sensation in attfacting fish to strike, We sold a milion of these babies mn ‘styear The Sonic resonator fin sends out iresstible waves of Figh frequency both heard and felt by fish. This principle is so. good we Teqjsiered the name and the litle resonator fin n 1957. Casts lke a Billet! Howard Rchacson, Montgomery. AL. reports he has aken bes to 10. on the Sonic! New Rattle Sonic SONAR’ oh ‘THE ONLY ADJUSTABLE LURE THAT YOUCAN FISH TWO WAYS Sonar lets you fish with just the ight action, Crank itor jg it. The three ME EES COn Kejial Atae TaTING nD Re oe deep action. Front hole gives a tighter wiggle with less depth, So many 1ave Copied the Sonar, you know ithas to be a super success! IMITATES THE “POPCORN SHAD” Thisnew Heddon lureisa litle Ye oz baby that casts ikea bullet! When yOu itch it—it comes right up out ofthe water. Has the perfect action of a frightened baitfish being chased for dinner Perfect for bass and white bass. Super forall anfish Batty Casts ike bullet! Joly Wally sinks quickly and dee Stripers at25 ft. to 100 ft. Or, blades andspinnets can be easily changed in both size and color depending on water, temperature and light JOLLY-WALLY” — FF ~ ply for walleye and Dot Pe 6 Dow Gens Spinners HEP” Be snl a Ne emer sosioly nian Perfect for bluegil whitebass, and crappie. One of Heddon’ al time great sellers Up-north fisherman hold numerous records on walleyes ‘and muskies on the big 27” size. Joe Fucl of Niles, Michigan casts his Hep upriver and lets the weight carry it ta the Bottom. Then he slowly ticks itof the bottom. Bam! That's why Heddon’s No.1 in lures, Soo, pe, HEP™ SPINNER $460 Gt | Bucktall ‘THE BEST WHITE BASS LURE YOU WILL EVER FISH Blade spins at the frst second of retrieve! Heddon’s uniquely designed off-balance blades—plus hydronic holes—aive off underwater vibrations that are super effective. J.D. Fletcher, Eureka Springs, AR, reports that the Ton’ is unsurpassed for catching white bass, crappie and black bass. its also an all-time favorite on walleye, northern, muskie, trout, and salmon. Perfect for upstream casting to steelhead TON! 480 TONISPINNE 4B1_ TONISPINNER— A 02.2 482_TONISPINNER—v% 02 3) B48? BUCKTALTONI—% 02, 31 INTERCHANGEABLE BLADE! PERFECT SPINNER BAIT 'S MAKE THIS THE Famous singer Mel Tilis weigh 16 02 in the Texoma Bassmaster Classic on a white Climax Spinnerbait. You can be a winner too! The Climax spinner bait has it ai—interenangesbe blades and Skirts; swivel so the blades spin onthe sink and during aslow retieve, 8 long upper arm so its weedless,a ight but strong springy wire: and a line te that won't pinch and break the line, new, larger metallic blades. ws BYN WL C CLIMAX” fi SINGLEBU SINGLE BLADE (DOUBLE BLADE DOUBLE BLADE Heo: HEDDON SURFACE BUZZER’ J YOU CAN FISH ‘THE FASTEST BUZZER A 2 wiggling action. Crank this new yon face and stil create an 5s fisherman had fantastic successes rp 1981. Give yourself the Heddon ut bass lure you can buy. OfF-center buzzer ¥% oz, surface buzze ‘amazing whirl. Professional with the Heddon Surface 8 ledge! Fish the best di an By FJ cr SS wi HEDDON SURFACE BUZZER’ 5 SINGLE BLADE— 2 Spoor SCULPIN SOUNDER” > Exciting, all new prism tape patterns to trigger more hits See front cover for new designs. xe) FAST SPOON "FLUTTER" WITH SOUND AND BUBBLES > Flashing prism tape > Twoseis of holes ‘One of the Great Lakes finest ures $2000 winner of 1975 Trout Division of The American Salmon Detby NEW FSHING SENSATION! Proven on lakers, chinook, coho, steelhead, browns, muske, pike, stripers, blues. Heddon Sculpn™ combines fast ‘exciting fluttering action with sound and bubbles! Holes in the ridges dive the exclusive "Sculpin action”. Fashing prism tape has fish scale Fkeness. Looks ike darting minnow to fish. Single hook position actsasa udder to whi it back and forth while trong, 5 years of Great Lakes Sculpin fishing research proved this to be a winner! This is one of our hottest new lures Give yourself the Heddon edge, Fish a Sculpin now! FR a8 <> cso C ir. single set of holes ’> $1050 winner of the 1976 Indiana Saimon Derby EXCLUSIVE WATER SCOOPS FOR A SLOW’"'SPOON FLUTTER” HOTTEST LURE ON THE GREAT LAKES! Soild successes on chinook, coho, steelhead, lakers, pike, muski, and stripers, Sounder’ water scoops are {down the middle give a slow spoon “flutter” action and a wild underwa- ter sound! The bubbles also produced by these scoops get attention ‘where other spoons fal to catch fish. Bottom of every Sounder spoon is cupped under” to balance the water scoops and give you maximum flutter Single hook also acts as rudder to whip the Sounder evenly back {and forth a5 you troll 5 years of Great Lakes fishing research prove the Sounder superior to other spaons. Fish a Sounder and find out why Heddon isstil No.1 in lures. ts this kind of innovation that wal Keep us that way, Read Troling Tins carefully on thislure. Sounder has distinct slow flutter action that's dependent upon your rigging the lure correctly. The back of your package also details the proper techniques to use. Phosphorescent glow colors “Large size 704 has dlickers SOUNDER” = — 704 SOUNDER—% 02 >[>[ol[efe le le ean e joasoundeR— Zaz 3%] > |» [> isa 702 SOUNDER oz. 24°» Te Le b> Te be de HEDDON LURE COLORS cre eespee. fai mT eee See a areca "eat Meng BM Grown ae Fa Spas Ante tote Gio Canad FY Curnear nin AE iualteen Ore Bs Sraimeuth ss Ne nasraikas ra 0 Mroniurtccrod om Ne pow Bimmer ture “GM Gry se Nat 88 i mee GOA silendoShner NFL Beco ig e— Gearon Sr —ceadrate Gt NawaBuepI" RCD ao tess Nou Nasal ne "econo Neder! mm Bt cnarut conch rales ar Soo outa 2 NRE Roath RWB jane Orange Crappiechub Yep— ‘slow Coach Do, =e wun oie, Gensco Fe rande Sach, wok at oitee aici ne aa APOE Red Concnboy cal Peas ae Bete, Gk. seine MH EERE New colors flee Ses Setienon “Natural colors sm Seti, EG SS) PICO’ PERCH PICO CHICO Tseries—Sinks Series C SENSATIONAL PICO LURES »y (it That's why we're No. 1 in Lures | oe ~ LIVE SHRIMP AND CRAYFISH HOLDER BUCKTAIL = TABS AND *f qs TREBLE HOOKS POP AND LIL POP

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