By, 7 CP eed ork eaten \: eLetter at ae PO era a ee colors too, featuring the amazing Najutgls— natural perch, natural shad and natural sucker. ys fluorescents| tS reacties rn ce tie koa ae ot fo ures, i 1% a poeN > | , i” Wee ere Deneuedde SQ QQ 7 J SoaWg Soe pay 0055 gar ona ebazoran cin toh SR ORIGINAL ZARA™ SPOOK fin, Yee Orang Zaracpopwretaceathal” Zarate tess garshaped are a se wit er / eg Ge zamAstOk (GHUGGER® SPOOK New Naturattichy ously ‘designe are dynamite on bass. chug! chug pga CHUGGER® SPOOK™ Spann Dinner musicto. bass, This isthe rtost om popaing, boule lure othe repain pe There en fry taylor, Chests any greater excite a bagehiting 540 BHUGGER $520 BABY ¢ BR SPOOK —e 02 two n9,6itebles, Zin —col 3. KG) XA. XRW. XHY page?) CFF rater coves TORPEDO: —Now available innew Natural streaking for cover. The rea 7 TORPEDO! Hehydeigng near sesuraceluetas, [oud whfengnase oo Ana the rodtip and itimtates astruggling minnow. \ EDO toe. two 90.4 rable, ii ARF. 60, VCD. WRBS VY XE! 369 NATURAL TINY TORPEDO 14 oz, two chart Under Head HunterDYING FLUTTER” —Atournamentwinner— the ying Flaten. rhe Dying Flutter also oom ow in new Baby Bass color. This stck-ahapes lst glace and lunkor award the summers a ‘athas the design ang actionologk SAS. tournament in Rensselaer Gounty. NY andound ite tne utter fe cying minnow, Oavelop yourenn retrieving technique th Slows yout raise the rod and give duick jerks. Another millon soler that sextealinns for Silonmateraacing game sh especialy base Ausbangin Rand Laketakings 6 2ce 9aag0n androviherns DYING FLUTTER 07 two no. 41/ebl6s, sin, colors: 8, BBY BF, BRS.CO! GRAY Y SNS ee ES ern LI ee 2 5B 5 BRS. eo Ra ¥ CRAZY CRAWLER —Glo Black Frog (PM) is__plops across the water Infuriatos tah ‘excellent for night ighing. mis unique surface Particular etfectve on aco pike anceickerel Batts consistent afactve ‘apree- when ingand-pieshing over Winning game ish When cast sme metal sia the surface, Batles esuse- loud noisy commotion sit 9120 CRAZY CRAWLER 02, wore. 2trables, 284 in.—c PM. XRS, XRW, YAH {20 TINY CRAZY CRAWLER soz. tworo. Stebies, 1%in — colors sameas ab : linkera Designed by Jack Das, eddon'scviet Ie design Wecsigon ede:Munters this in —colors. BAS® BSU" DBL*DY: OHEDD-HUNTER MINNOW —202, three *617eBe3 PROWLER: —Now avallable in new Nat fisny designs mightier th Prodier eine pevect imation! an inj Shee Ang, Ws ourmost shy looking ball, scuges all he commations of # wounded 7025 PROWLER 02. twa no 4 Webles, 354in.—: JoIs PROWLER vs 02. tworno, 6 lebles. 25 in —cov0 Toes NATURAL PROWLER —e 67, wa no, «trebles, 39in.— colors Daturaleolers —[5jgr chart undor Hod-Hunler. page 7 <> MEADOW weapon MOUSE-—the mortveaintcmouse Sie Wet Matable: A furccoveree ey wih rat Teseplaeny floppy action brash can trea “alate ary ering angst Panic tad han fetnave sony Ire Syrng Valley, IL. won the 1877 Starved s00 MEADOW MOUSE —1 02.1w0'n0.2 trebles yin —colars: BLM, BM, DL, GM. WA \e IG BUD" ~A un ure forlunker ish. For good back and orth ac Fie UD aaisting Thsblevcluneyure” of Lakeland. FL: look asinng of bas Tevet ssa vier atnomalr tel, Tbs Alog Gaus Apeered tar fe armitute Phen witch hatew limes Start northern and waileye (Biectitin ane Bves down 4 et witha steady 19410 BIG BUD 8407, twono.2trebles, 254ina HEDD-HUNTER!*— Three new Natural tnishos look good enough tottiet. Huntwitn a Hove Huinlerouttolfest daep diver Ned-Huntor dives down past }OTeet and weeps ghten gong ‘own seit ups ight vereunien loos and Focks because ths ia eset awar atthe Sody 8320 HEDD HUNTER % oe. .wo.00.¥rebles Gi GAA’ LNPB PSA, AT’ SO: SUN, Wer WL S810HEDD-HUNTER lane twono trebles 3 ‘R25NATURAL HEDD-HUNTER Me -> ee ‘eRA. Re fs B, BBY BRS, C8OY CD! OD. FY, GRA L ¥ BRS at atree youn, dha lambs iba jh as A we ibateretee ous Movmnaporras cain ies beet Beene eee ae a es inate pan Lge Pa aie Seale steeak ts Sein TONAL sce ead emer Dain elo 8.08 BAS, D0.FY, OY. GF. GRAES.HO OU ESE WET CE recat iter feeg tes, tains oploesam es tia I SUSGWAn Mer rove Steir tfin cours BSCE Gor servaaa pation 3 thatthe ‘bs, crapote and black bass, Don forget the ons _harther muskie and au yin colons VS, ON! SPINNER, 420, 2 INNER eae Shin loo YS i reany fice cia Resta Edoatat hasbeen along tims ‘aye mtn BUCKTAIL TONIP SPINNERS. fxparencad fenernen wna ke th Brown tisnnour Hach that ons buek’ai gives ty CLIMAX™ SPINNER BAITS—HiotNNews!Tom sinkandduringasiowretrieve. along upper WHISTLER" SURFACE BUZZER —Oft-center Baton Rouge. LAlustwona$7300. i'swantiess and keeps mores’ hes, a buzzer Blade. hihe Climax spinner bait but song springy wie a This new Sear Youcan teaminnar ool Tha Chimas spinner pinen ana Break the ine Semmetion Dalthasailintorehangeable biades ane skirts; thelarger metal younsve inner bait came cranked very aowly on the stamarigenvelcetbe dates spinon no Clas Tho part snr bat sirase reat an amazing wh Fish seas ghnvee 476 DOUBLE SPIN, 42 - i ec < } CLIMAX™ SPINNER BAITS. \ WN 2yN wnisTLeR™ SURFACE BUZZEIThe hottest new story in fishing today! Drones Cred18 new colors this year. No one has better colors than Heddon. And that's a fact! Preares Fivonescent try ae og CC) Cod Cre) ror =— coir Poe PTE) Pe / Ad Le CO en poo Lo Dat Chet) | CC PET Coenen CasP ' the fine look of polished pewter THE QUALITY OF A ROLLS ROYCE In our finest line of reds. Thirtean models in a deep, lustrous look protected by the finast Parma-Gloss finish. Thats even superior to epoxy! Another Heddon exclusive These ate our own carefully made rod blanks precisely cuted in thermostatically controlled ovens so that the action is strong and even — with no weak spots. Logacy rods have great strength with sensitive tips. 7 The casting rods have soft, textured pistol grips. Spinning rods feature back foam cushion grips. . ||| The modern, low-profile casting handles feature an exclusive Heddon Gatorhide pattorn and frish that is a @ put ‘pewier color-matched to the pewter rod blank. And, our strong nylon guide windings a ‘on by hand, not machinery! The best alurainum oxide guides. Hard and smooth. Legacy fly od delivers the smoothest | || small loop you've ever cast. Legacy is our finest quality ‘You owe it to yourselt, CASTING 7002 New metal handle ro insert will allow Pci these rods to stand Upto tough abuse. the perfect bass rod || THis SLICK JET BLACK BEAUTY is one of our hottest new rad lines. New, stranger handles. Slick looks! ‘Slick actionsi Slicksticks are modern, streamlined rods with stronger butts and more sensitive tips. The faster tips on our Slicksticks give you a “light” fishing fool and a fast action. But you can cast farther, more ‘accurately because of the strong butt, One outdoor writer says, “this unbelievably light rig, coupled with a Heddon 3200 reel, is my No. 1 bass combo now!” The modern pistol grip is soft and comfortable. It's color-matched to the strong handle and the rod blank of every Slickstick. ‘Our new aluminum oxide guides are the hardest oxide available. Rates 73 on the “diamond hnardness scale" of 100. This new space-age material lets you shoot your line oul faster and there's less line wear! Slicksticks are available in casting, spin-casting, spin- ‘hing, and fly models in S modern rod actions. These may be the best bass ods you've ever handled. Made only by Heddon. New metal handle insert will allow these rods to stand, up to tough abuse.ses tae ep het ae ULTRALIGHT SPINNING 8020 New metal handle = ingert mill allow these rods to stand upto tough abuse GRAPHITE HAS TO BE SENSITIVE BUT STRONG! oxide guides. The finest we offer. All handwrappings And these beauties really are, A consistent action that _are strong nylon finished with Perma-Gloss for fox shoots your lineout faster... andffartherevery time. protection against sun. saltwater and wear. Our rod designers picked a graphite that has Uuni-directional fibres for great strength, Even water movements are felt instantly as the vibrations * telegraph right up the roc shaft. Talk about top-of-the-line. here is the Perfect combination of lightness and strength married to a sleek, modern handle. Exclusive Heddon aluminum ede 04 named after the famed silver salmon — ; power plus sensitivity 2 bn cael ngineeredta doa specific ob very exlusvesiter rod lingo” se tangesstarahor sti east Each famous blanks designe Heddon's own Per erie rbag custom arate, a | Tretesveroe andsensily youl india naathet rod Sans veo inden he spring Senstve enousho cast acpi Strong enaugn nots 40 poune Cnnook ands Bughnevwstanduptoal tne —e m oty one po 8 ly ling Seni 29166 Ory ery cierthin neigh ots © eeeMUSKIC) And 3 more Mark® Special Purpose Rods MUSKIE 5123 fast action —sensational value These exclusive Heddon rods have arich, smoke-blue finish as durable as itis functional. Our best aluminum oxide tip top gives you super Jong line wear. Fiberglass ferrulos on 2 piece models are durable and give you a ‘one-piece” tip-to-butt action. Great sensitivity. SPINNING 4616 Se t ULTRALIGHT 4601 new colors and styling in a rugged Heddon top seller Priced for the smallest budget. Black rod and silver wraps—or Indian orange rod with black wraps. Sacked by Heddon's reputa- tion. Fiberglass ferrules, Polished reel seat. Rugged quality throughout. The 670’ meat and boat rod features an extra-strong ~ blank and 15° wood rear grip that can stand severe punishment kie company2fOr “from the lure Capital of the World’? DOWAGIAC TACKLE M551 South DOE WAH JACK EFFECTIVE AUGUST 1, 1978 Supercedes all previous price lists Model, 320 325 335 338 340 350 353 360 361 363 365 370 385 388 390 430 431 433 990 991 2400 2500 5430 5440 7015 7025 7028 8800 9000 9001 9006 9007 9010 gio 9120 9205 9240 9250 9255 Dowagiac, Michigan 49047 LURES Description Tiny Crazy Crawler 1/4 oz. Ultra Sonic 1/8 oz. Tiny Chugger 1/4 oz. Natural Chugger 1/4 oz. Tiny River Runt 1/4 oz. Tiny Runt Spook 1/4 oz. Natural River Runt Spook Tiny Torpedo 1/4 oz, Baby Torpedo 3/8 oz. Natural Torpedo 1/4 oz. Baby Zara Spook 3/8 oz. Tiny Lucky 13 1/4 oz. Sonic 3/8 oz. Natural Sonic 3/8 oz, Tiny Tad 1/4 oz. Sonar 1/8 oz, Sonar 1/4 oz Sonar 1/2 oz. Tiny Clatter Tad 1/4 oz. Glo Tiny Clatter Tad 1/4 oz. Baby Lucky 13 3/8 oz. Lucky 13 5/8 oz. Brush Popper, New Blade Brush Popper 1/2 oz. Prowler 1/4 oz. Prowler 3/8 oz. Natural Prowler 3/8 oz. H-Plug 5/8 oz. Tadpolly 1/2 oz. Glo Tadpolly 5/8 oz. Magnum Tadpolly 5/8 oz. Glo Magnum Tadpolly 5/8 oz. Midget River Runt Spook River Runt Spook 1/2 oz. Crazy Crawler 5/8 02. Dying Flutter 3/8 oz, Zara It 5/8 oz. Zara Spook 7/8 oz. Original Zara Spook 3/4 02. Price 2.45 2.15 2.15 2.15 2.45 2.15 2.15 2.15 2.45 2.15 2.45 2.15 2.15 2.15 2.15 1.45 1,85 1,85 2.15 2.50 2.45 2,45 2,30 2.45 east 2.45 2,45 2.85 2.45 2.75 2.60 2.90 2.45 2.45 2.68 2,45 2.45 2.60 3.15 LSI 301udLURES Model Description Price ences ae! = B -tyrote 9300 Hedd-Hunter Medium Dive 2.45 fe ferme 1/4 02. Hoek faer 9303 Natural Hedd-Hunter 2.45 Medium Dive 1/4 02. 9305 Hedd-Hunter Medium Dive 2.45 3/8 oz. 9308 Natural Hedd-Hunter 2.45 Medium Dive 3/8 oz. 9310 Hedd-Hunter 1/4 oz, 2.45 9320 Hedd-Hunter 3/8 oz. 2.45 9321 Glo Hedd-Hunter 3/8 oz. 2.75 9325 Natural Hedd-Hunter 2.45 ate Aloafe Deep Dive 1/4 oz, ‘ren a 9326 Natural Hedd-Hunter 2.45 Deep Dive 3/8 oz. 9350 Hedd-Hunter Minnow 1/2 oz. 3.00 Babee irr 9385 Super Sonic 1/2 oz. 2.45 Ex “fad Green 9400 River Runt 1/2 oz, 2.45 BE alder Fite Sine 9400DD Deep Diving River Runt 2.70 Ba vitrsent tree Cott 9410 Big Bud 5/8 oz. 3.10 & ‘cor. 9520 Baby Chugger 3/8 oz, 2.45 dit ted Had ce 9540 Chugger Spook 5/8 oz. 2.45 chee 9800 Meadow Mouse 1/2 oz, 2.70 Se 9900 Clatter Tad 1/2 oz. 2.45 BM cBlecty tary 9906 Magnum Clatter Tad 5/8 oz. 2.60 - ANC “atu Crayne Shiner TONI AND SNAKE EYE SPINNERS 460 Snake Eye 1/16 oz. 1,10 461 Snake Eye 1/8 oz. 1.10 Fa “ettvers ted 462 Snake Eye 3/16 oz, 1,10 ioe 463 Snake Eye 1/4 oz. 1.10 464 Snake Eye 3/8 oz. 1.10 S460 Snake Eye 1/16 oz, 1,50 S461 Snake Eye 1/8 oz, 1,50 = co $462 Snake Eye 3/16 oz, 1.50 Sr cSitver shin 3463 Snake Eye 1/4 oz. 1.50 & cmierssco $464 Snake Eye 3/8 oz, 1.50 BR Sgn foun. Sages an Toni 1/8 on. 1,60 ype es Ser 481 Toni 1/4 oz, 1.60 Meee Aileen 482 Toni 3/8 oz, 1,60 Glo Wi Ngvite B482 Bucktail Toni 3/8 oz. 1.90 CLIMAX SPINNER BAITS 471 1/4 oz, 1,15 472 3/8 oz 1,15 476 1/4 oz. 1.35 477 3/8 oz, 1,35 479 Whistler Buzzer Bait 1.60 oe anlfor lac Gator 3/8 o2,RODS Peeoeceoccooses soscsccoosooooe Model Type Length Price LEGACY 7002 Casting 5 1/2t ML 26.50 7003, Casting 5 1/2 M 26.50 7004 Casting 5 1/2! MH = 26,50 7005 Casting 5 1/2 H 26.50 7012 Spinning 6 L 26.50 7014 Spinning 6 M 26.50 7016 Spinning 6 1/2t ML 26.50 7018 Spinning im ML 26.50 7020 Spin/UL 5t UL 26.50 7024 Fly #6 line 712 M 26.50 7026 Fly #7-8 line 8 M 26.50 7028 Fly #8 line 8 1/2! M 26.50 7029 Fly #9 line ” M 26.50 SLICKSTICK 5001 Casting 51/2! ML 18,75 5002 Casting 5 1/2! M 18,75 5003 Casting 51/2t MH = 18,75 5004 Casting 5 1/2 H 18.75 5006 Casting 61/2! M 18.75 5007 Spin-Cast 6 M 18.75 5008 Spin-Cast 6 1jat M 18,75 5010 Spinning 51/2 L 18.75 5011 Spinning st" M 18.75 5016 Spinning 61/2" M 18.75 5018 Spinning 7 M 18,75 5028 Fly #8 line 81/2! M 18,75 LUCKY 13 (Black "B" or Orange "O") 9.75 4201 Spin-Cast B 41/2! 9.75 4206 Spin-Cast B 6! : 9.75 4216 Spinning B 6 1/2! 14.90 4230 Spin/Snag B 6" 10" 9.75 4207 Spin-Cast O 6! 9.75 4217 Spinning O 61/2! 9.75 higd dp catches more fish!Model, 8002 8004 8016 38020 8024 8026 4601 4602 4606 4608 4616 4618 4620 9902 giz 9916 9917 9918 9919 9920 9921 9923 5123 6276 6277 7444 7450 Type GRAPHITE Casting Casting Spinning Spin/UL Fly #5-6 line Fly #6-7 line SMOKESTICK Spin-Cast Casting Spin-Cast Spin-Cast Spinning Spinning Spinning SILVER KING Boat/Spin Spin/Salmon Spin/Salmon SC/Blues/Coho C/Coho SC/Troll Spin/Cast C/Striper Spinning SPECIAL PURPOSE C/Muskie C/Muskie C/Walleye Spin/Walleye Spin/UL 5! 51/2 6 6 1/2 6 1/2 7 5! pan 9 8 1/2 7 9 ™ 8! Bia 12" 5! 51/2 51/2" 63" 5 M MH UL EEEEEGC EE c é MH MH UL Price 57.50 57.50 57.50 57.50 69.75 69.75 oi J 13.50 13,50 13.50 13.50 13.50 13,50 13,50 24.85 26.50 26,50 26.50 26.50 24,85 24,85 23,50 29.50 16.50 21.75 16,50 21,50 21,50