Final Client

Report
Team Four:
Sam Byers, Ryan Dotson, Evan Lee,
Kyra Martino, Whitney Nesbitt

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 Project Overview
Local
Audiences

Spread
awareness of
the film
festival

Online
presence

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Forecast
Project Overview

Summarized Findings

Local Audience

Online Presence

Conclusion

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 1

Summarized Findings: University of Arizona

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Slide 4

1 and this
Sam Byers, 3/28/2018
 Summarized Findings: University of Arizona

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Summarized Findings: Catalina Foothills

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Summarized Findings: Boulder

Large Youth Turnout

Specialized Events Relationship Marketing

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Local Audience

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 University of Arizona: Survey Results

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 University of Arizona: Survey Results

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 University of Arizona

● Mall Space Rental

● Hillel showings

● Community connections

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Catalina Foothills High School

● Younger audience
Consideration
● 11 Social Studies Teachers

● 10 Fine Arts Programs

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Survey Analysis: Awareness

● Word of Mouth

● Teachers

● Advertisements

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Survey Analysis: Deciding factors
● Main deciding factors for
Students
○ Price
○ Location
○ Selection

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Next Steps

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 Next Steps: Building with Teachers

● Involve Teachers in Movie

Selection

● Gauge class involvement

● Equip teachers

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Online Presence

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Facebook
● Post more articles

● Share posts from the J, the Loft, and

other local festivals

● Share local events & partnerships;

encourage them to share yours

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Facebook

● 5:3:2 rule

○ Content from other sources

○ Your own content

○ Content that humanizes you brand

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Snapchat

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Snapchat
● Casual
● Self-deleting
● Filters
● Story
● Discover
● Map

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Snapchat GeoFilters
● Advertise to a particular location with filters
● Can cost as little as $5
● Create Snapchat, use geofilters for external screenings

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Snapchat Geofilters Demo

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Snapchat GeoFilters

Location Sq. feet Cost(7pm-

11pm)
The Loft 20,083 $5.00

Gallagher Theatre 20,083 $18.67

Hillel Foundation 20,083 $7.25

Tucson JCC 77,534 $16.84

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
 Posting Timeline

Start building Online Presence Continue

Use the 5:3:2 rule, post 1-2 times per week Continue posting about the new films as the “3.”
Post some trailers/pictures to the J’s instagram

July December

April October
Continue Start posting more!

As you start to decide on some films, post Post 2-4 times per week, or more, creating
the trailers and/or posters as part as the “3” events for movies, advertise tickets, and the
lineup. Think about using GeoFilters during
the Festival.

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 Conclusion
Market
Locally Market
Online

Two-Pronged
Approach

Build
Sustainability

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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion