INTERNSHIP REPORT ON ORGANIZATIONAL

STUDY AT
BHAGWATI PRODUCTS LTD

By

Vijay Kumar 16ME1943

III SEMESTER MBA

Guide

Prof. V.R.SREERENGAN

Internship Report submitted to the University of Mysore in

partial fulfilment of the requirements of II Semester MBA degree
examinations – 2017.

Ramaiah Institute of Management Sciences

#15, New BEL Road, MSRIT Post, M S Ramaiah Naga
Bangalore – 560056

CERTIFICATE FROM THE COMPANY

Ramaiah Institute of Management Sciences
 Bangalore - 560054

CERTIFICATE

This is to certify that this Internship Report on Organizational Study at

BHAGWATI PRODUCTS LTD,RUDRAPUR is a bonafide study of
VIJAY KUMAR, carried out under my guidance and supervision.

Place: Bangalore
Date: PROF. V.R.SREERENGAN
 DECLARATION

I hereby declare that this Internship Report on Organisational

Study at BHAGWATI PRODUCTS LTD submitted in partial
fulfilment of the requirement for II Semester MBA Degree
examinations 2016 of University of Mysore through Ramaiah
Institute of Management Studies/ Sciences is my original work
and not submitted to any other university. This work has been
done under the supervision of PROF. V.R.SREERANGAN in
Ramaiah Institute of Management Studies/Sciences, Bangalore.

Place: Bangalore

Date: VIJAY KUMAR

16ME1943
 ACKNOWLEDGEMENTS

I thank the almighty God for giving me the opportunity of doing

this dissertation work successfully.

I wish to express our sincere gratitude to Dr. M R

PATTABHIRAM, Director, Dr. ARUN CHANDRA
MUDHOL, Dean and Dr. ANIL B. GOWDA, UOM and
PGDM program coordinator, of Ramaiah Institute of
Management Sciences for her timely help and constant Ramaiah
Institute of Management Sciences for providing the academic
environment for undertaking this project.

I deem it a great privilege to prepare the training report under the

supervision of our guide Mr. V.R.SREERANGAN
encouragement for bringing out the present report in time and for
her support and valuable guidance throughout the preparation of
this report.

I am grateful to RAHUL SINGH & staff of BHAGWATI

PRODUCTS LTD. for providing us all the information
throughout the internship period for the success completion our
organisational study.

I wish to record our hearty thanks to my beloved friends, family

members and classmates for their valuable co-operations support
prayers and timely help without which this report could not be
completed in time.
 CONTENTS

 Certificate from the Company ……………………………………

 Certificate from the Faculty Guide ……………………………….

 Declaration ……………………………………………………….

 Acknowledgement ……………………………………………….

1. Industry Profile ……………………………………………….

2. Company Profile ……………………………………………..

3. Organizational Hierarchy …………………………………….

3.1 organizational chart………………………………….

3.1. Product Profile ……………………………………..

4. Study of Functional Departments

- Production Department…………………………..

- Finance Department…………………………………..

- Human Resource Department…………………………

- Marketing department
 - IT Department ……………………………………….
5. SWOT Analysis ………………………………………………..

6. Conclusions and Suggestions …………………………………..

7. Summary of Finding…………………………………………....
CHAPTER: 1 INDUSTRY PROFILE

Mobile production in India has already crossed the 100-million-units mark,

and is set to touch 500 million in the next two years. Thanks to the ‘Make in
India’ initiative propelled by Prime Minister Narendra Modi, we produced
11 crore mobile phones worth Rs 54,000 crore in FY15-16, up 186 per cent
from 6 crore in the previous year. Five crore feature phones worth Rs 49,000
crore and 6 crore smartphones worth Rs 5,000 crore were manufactured
during the year compared to 1.7 crore feature phones (worth Rs 1,400 crore)
and 4.3 crore smart phones (worth Rs 17,500) in FY14-15.
According to minister for electronics and information technology Ravi
Shankar Prasad, India has attracted investment from 37 mobile
manufacturing companies in the last one year. Many foreign as well as
domestic players are building new capacities in India.
For instance, Chinese companies such as Gionee and Xiaomi are making
their handsets at Foxconn plant in Andhra Pradesh, while Apple India is all
set to start its Bengaluru manufacturing unit Peenya, but a official word on
the launch is still pending. According to sources, Apple is in talks with the
Indian government to provide it with some tax relief for manufacturing in
the country. But apparently, the government hasn’t yet agreed to give any
concession in terms of duties and tax benefits to the international brand.
Last year, South Korean multinational Samsung — India’s largest phone
seller —spent Rs 500 crore to add capacity at its Noida plant, while
homegrown Micromax started a new plant in Uttarakhand and is planning
investments in Telangana, Rajasthan and Maharashtra. Anothe Indian
company LAVA International invested Rs 50 crore to build a facility in
Noida to assemble one million units a month. A second unit, with an
investment of Rs 1,200 crore and a capacity of 10 million units a month, is
also on the anvil. Other domestic manufacturers such as Celkon Mobiles,
Spice Mobility and Karbonn are also planning new capacities.
Chinese phone maker Gionee plans to invest Rs 300 crore over the next three
years, while the big daddy of mobile phone manufacturing, Taiwan’s
Foxconn, is planning to build no less than seven to eight new units in India.
According to data from the Indian Cellular Association, India has a capacity
to assemble 270 million phones a year, compared to China’s 1.1 billion.
Because of its economies of scale and presence of a full-fledged ecosystem,
production cost for mobile phones in China is the lowest in the world. The
question, therefore, is — why should anyone make in India, especially when
there are too many gaps in the country’s ecosystem? First, there is no
component base here, which means high freight costs that adds to the overall
cost of manufacturing. Second, the cost of finance, power and water — key
to electronic manufacturing — is high in India compared to other Asian
countries. Back in 2011, when KPMG compared manufacturing
competitiveness of Indian and Chinese mobile handset manufacturers, it
found the landed cost of materials was 10 per cent lower for China. And
while Indian manufacturer needed to import 80 per cent components, KPMG
said the Chinese would need only 5 per cent. Plus it said Chinese labour was
found to be 1.8 times more productive than Indians and power cost there was
20-30 per cent lower and water was 30-35 per cent cheaper.
The study showed that a mid-sized Chinese manufacturer with a capacity of
20 million-units-a-year would have a profit margin of 9 per cent, where as an
Indian company would have a margin of 2.6 per cent only.
That said, in the last three to four years, labour costs in China have risen by
20 per cent, eroding th advantage of Chinese manufacturers to some extent.
Besides, availability of manpower is also becoming an issue for Chinese
manufacturers. With the country having moved up the value chain, there are
not enough people in China willing to do manual low-paying jobs. This may
result in some amount of manufacturing shifting out of China.
Another trend that may push manufacturing of feature phones out of China is
that local Chinese are buying more expensive phonns
So now, with China’s competitiveness getting hit, handset manufacturers are
struggling to maintain margins. Many leading mobile phone manufacturers
from developed countries are thus looking at shifting production to India or
other Southeast Asian countries What makes manufacturing in India viable
is the fact that India has a large domestic market. So for global
manufacturers looking to de-risk in an alternative market, India can be the
best option. In fact, many international palyers have already opened their
manufacturing units in India.So what triggered the growth of mobile
manufacturing in India Says Kim Ki Wan, managing director, LG India,
“We realized that the time is right to start making in India. The demand for
smart phones is growing exponentially here. Our local manufacturing will
contribute handsomely to the growth of our company and to the nation as
well According to LAVA chairman and managing director Hari Om Rai,
The closing stages of low-end electronics design and manufacturing in China
is evident now as the cost of engineering and labour is steadily rising there.
On the contrary, India has a large consumption base, low labour wages,
minimal skill-sets required in electronics manufacturing and large pool of
software engineers. This puts India at an advantageous position to become
the global hub for electronics manufacturingThen there are other factors
working for India such as the ease of doing business, growing infrastructure,
beneficial policies under upcoming GST and lower income tax proposals. No
wonder, many large mobile manufacturing companies have made India their
second manufacturing base after China, and also the hub to export products
to Middle East and African countries — due to India’s logistical
advantage.Chinese company Gionee, for instance, set up its office in India in
2013. Arvind R. Vohra, CEO and managing director, Gionee India, says,
“We plan to set up around 550 exclusive service centres to ensure optimum
quality of service and will be doubling our strength of sales representatives
to 20,000 for better presence in the market,” adds Vohra. According to him,
Gionee is bringing in not just smartphones, but ancillaries also, be it
hardware suppliers, design houses and R&D to India. Amitabh Khurana,
head of manufacturing, Intex Technologies (India) one of the leading
manufacturers in India with a turnover of Rs 6,213 crore in FY 15-16
says,The government’s incentives have improved the cost advantage of
companies that have started moving their manufacturing to domestic
frontiers.” At present, Intex has 30 per cent localisation in its products and it
intends to increase it to 70 per cent in the next two years.
The big factor, according to Videocon’s head of Technology & Innovation
Akshay Dhoot, that has triggered growth of mobile manufacturing in India is
the volume of users here. India recently surpassed the US to rank among the
world’s fastest growing mobile phone markets globally. This show the huge
untapped potential in India, making it a key factor for large companies to
start manufacturing here.He adds that the Indian government has taken many
positive steps and the industry is moving towards creating a domestic
ecosystem for manufacturing smartphones to curb imports. “The recent
announcements in the Union Budget 2017-18 underline the government’s
intent to make the country a formidable manufacturing hub of electronics
and technology-based productsadds.Videocon, which started its smartphone
manufacturing journey from its Aurangabad plant, has spread to five more
locations in India now. So far, the company has launched more than 250
models in the market. Peter Chang, regional head - South Asia & country
manager, ASUS India, agrees with Dhoot. “India is one of the fastest
growing smartphone markets in the world, and we have witnessed consistent
growth across all our business segments. More so, the move by the Indian
government to focus on manufacturing in India has opened up a plethora of
opportunities for us,” he says.As an international brand, we look forward to
bring cutting edge products for consumers who are looking for features and
design sensibilities of a high-end smart phone. We started with
manufacturing ASUS Zenfone 2 Laser and Zenfone Go in Sri City, Andhra
Pradesh, and last year, we commenced manufacturing of Zenfone 3 Max at a
facility in Daman,” he says. “By starting local production of our
smartphones, we have made significant progress in our journey in India. The
biggest achievement for us in these years has been the market validation and
critics’ endorsement of our products,” he adds. ASUS now expects the
demand and local manufacturing of its products to witness a significant
increase in 2017. Sekaran Letchumanan, vice-president of operations at Flex,
says.“India is currently the second largest telecommunications market in the
world and this year, the country is expected to overtake the US as the second
largest smartphone market. According to some estimates, there are in excess
of 1000 million mobile phone users in the country today. So volume of users
is definitely a factor,” opines Letchumanan. This naturally represents a huge
opportunity to an enterprise like Flex, a sketch-to-scale solutions provider
with deep expertise in manufacturing mobile phones for various customers
such as Huawei, Motorolaand Lenovo in India. The Strategy Going
ForwardAccording to industry analysts, the Indian mobile industry is
growing at a rapid pace and will continue to be the growth engine for the
smartphone market. According to ‘India Smartphone Market Outlook,’ the
market is expected to grow at a CAGR of 10.95 per cent till 2018 driven by a
strong adoption of data consumption on handheld devices.
India is expected to have over 180 million smartphones by 2019,
contributing around 13.5 per cent to the global smartphone market, based on
rising affordability and better availability of data services among other
factors.In that case, how can mobile manufacturers tap this growing market?
We believe that success of a product lies in consumer insights and therefore,
we are committed to bring an entire line up of smartphones based on insights
into needs of Indian consumer,” says LG’s Wan.Gionee’s Vohra’s strategy
and philosophy is to be different and disruptive. He doesn’t believe in
following trends. “We treat smartphones as an extension of a user’s taste,
personality, and daily requirements. Therefore, with changing times, the
features and looks also need to change constantly. This is why our phones
are intuitive, future ready, stylish and durable. We are proud to be credited
with bringing in the world’s slimmest phone, the biggest battery phone, the
best android camera and much more to India. Today, we are redefining
‘selfie’ smartphones with S6s and S6Pro,” he says
Last few years, when brands were busy replicating the Western markets and
propagating the online sales model, Gionee continued expanding its on-
ground retailer base, and soon became one of the top offline retail
smartphone brands in India. Today, over 90 per cent of its revenue comes
from the offline retail model. We have recently clocked 1.25 crore customers
in India, and are looking at expanding our retail presence in the country by
establishing 500 brand stores by March 2018, from 100 stores currently. We
are also looking at opening 650 exclusive service centres by the end of 2017,
up from 460 currently. Globally, we will be coming out with futuristic,
intuitive and stylish products which cater to our international customers. says
Vohra.Indian company Videocon’s Dhoot banks on the trust associated with
the brand name more than others in the market. “Our experience and in-
depth understanding of the Indian market has given us an edge over
international brands that need to understand the needs and aspirations of
Indian customer he says. We are able to reach the ground level and help
customer as and when required. In case of any problem, we target to resolve
it within 48 hours of registration. We have also started giving customers an
18-month long warranty and 15-day replacement warranty on some of our
smart phones,” says Dhoot. ASUS believes that innovation is at the heart of
everything it does. Says Chang, “All our products, across business segments
are backed by thorough research and development. At our design centre, we
look into users’ needs and expectations, making sure we proactively respond
to the market trend via our local research and analysis. All our products are
conceptualised and designed by our design centre, which wins hundreds of
awards each year. We aspire to win hearts and minds of Indian consumers
through our distinguished and superior offerings.Leading mobile technology
company Swipe Technologies CEO Shripal Gandhi, says “Since inception,
we are on a mission to develop feature-rich mobile communications devices,
developed using global best practices, and that are sold at prices that are
rationalandaffordable.
 CHAPTER : 2 COMPANY PROFILE

BHAGWATI PRODUCTS LIMITED

Bhagwati Products Limited is a Public incorporated on 28 October 2002. It

is classified as Non-govt company and is registered at Registrar of
Companies, Delhi. Its authorized share capital is Rs. 30,000,000 and its paid
up capital is Rs. 21,468,740.It is inolved in Manufacture of other food
products Bhagwati Products Limited's Annual General Meeting (AGM) was
last held on 30 September 2016 and as per records from Ministry of
Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2016.
Directors of Bhagwati Products Limited are Naresh Lakshman Singh
Kothari, Rajesh Agarwal, Mukesh Gupta, Lily Gupta, Yash Bhatia,
Bhagwati Products Limited's Corporate Identification Number is (CIN)
U15412DL2002PLC258355 and its registration number is 258355.Its Email
address is baljeetskcindia@gmail.com and its registered address is Block-A,
Plot No. 21/14, 4th Floor, Naraina Industrial Area, Phase-II New Delhi
North West DL 110028 IN Current status of Bhagwati Products Limited is -
Active. Micromax - The Company Micromax Informatics Limited is one of
the leading consumer electronics company in India and the 10th largest
mobile phone player in the world. Over the past decade, Micromax has
pioneered the democratization of technology in India by offering affordable
innovations through their product offerings and removing barriers for large
scale adoption of advanced technologies. Micromax is currently the 2nd
largest smartphone company in India. Micromax is a brand which is close to
the heart of the youth and celebrates the vibrancies of life and empowerment.
Products Micromax products have become an extension of the Indian
youth's lifestyle and dynamism. The company has many firsts to its credit
when it comes to the mobile handset market including the 30-day battery
backup, Dual SIM Dual Standby phones, QWERTY keypads, universal remote
control mobile phones, first quad-core budget smart phone etc. The brand's
product portfolio embraces more than 60 models today, ranging from
feature rich, dual-SIM phones, 3G Android smartphones, tablets, LED
televisions and data cards. Micromax sells around 2.3 million Mobility
Devices every month, with a presence in more than 560 districts through 1,
25,000 retail outlets in India.Network & Reach With sales presence across
India and global presence in Russia and SAARC markets, the Indian brand is
reaching out to the global frontier with innovative products that challenge
the status quo that Innovation comes with a price.
Company Details

CIN U15412DL2002PLC258355
Company Name BHAGWATI PRODUCTS LIMITED
Company Status Active
RoC RoC-Delhi
Registration Number 258355
Company Category Company limited by Shares
Company Sub Category Non-govt company
Class of Company Public
Date of Incorporation 28 October 2002
Age of Company 14 years, 9 month, 25 days
Activity Manufacture of other food products
to see other companies involved in same activity.
Charge Creation Modification Closure Assets Under Amount Charge
ID Date Date Date Charge Holder
10496610 2014-05- 2014-12-15 - 1,254,000,000 PUNJAB
02 NATIONAL
BANK
10496615 2014-05- 2016-06-01 - Immovable 8,500,000,000 Punjab
02 property or any National Bank
interest therein
10549861 2014-12- 2016-03-15 - Book debts; 1,750,000,000 HDFC BANK
13 Floating charge; LIMITED
Movable property
(not being pledge);
Stocks
10595073 2015-09- - - Immovable 750,000,000 ICICI BANK
12 property or any LIMITED
interest therein;
Book debts;
Movable property
(not being pledge)
10599075 2015-08- - 2017- Immovable 650,000,000 Citi Bank
26 04-04 property or any N.A.
interest therein;
Book debts;
Floating charge;
Movable property
(not being pledge)
10605503 2015-11- - - Book debts; 500,000,000 KOTAK
24 Floating charge; MAHINDRA
Movable property BANK
(not being pledge) LIMITED
10612301 2015-12- 2016-06-10 - Immovable 350,000,000 HDFC BANK
01 property or any LIMITED
interest therein
10617978 2015-08- - - 2,000,000,000 HDFC BANK
24 LIMITED
100034951 2016-06- - - Uncalled Share 7,350,000,000 SBICAP
01 Capital; Goodwill; TRUSTEE
Book debts; COMPANY
Trademark; Patent, LIMITED
licence under a
patent; Floating
 charge; Movable
property (not being
pledge); Copyright;
Current Assets,
Receivables,
Stocks, Cash Flows
100068305 2016-09- - - Floating charge; 350,000,000 HDFC BANK
29 Movable property LIMITED
(not being pledge)

Charges/Borrowing Details

Establishments Details

Establishment City Pincode Address

Name
BHAGWATI HALDWANI 263153 PLOT NO.18,SECTOR-2,IIE,
PRODUCTS PANTNAGARRUDRAPURRUDRAPUR160UC
LIMITED
BHAGWATI DELHINORTH 110028 21/14, BLOCK-A, 4TH FLOORPHASE-II,
PRODUCTS NARAINA INDUSTRIAL AREANEW
LIMITED DELHI181DL
BHAGWATI HYDERABAD 501510 S1 FAB CIRY E CITY RAVIRAYALA
PRODUCTS VILLNULLMAHESHWARAM
LTD MANDAN618TS

Micromax Informatics Limited is one of the leading consumer electronics

companies in India and the tenth largest mobile phone player in the world.
Over the past decade, the company has pioneered the democratisation of
technology in India by offering affordable innovations through their product
offerings and removing barriers for large-scale adoption of advanced
technologies. It is currently the second largest smartphone company in India.
The company's product portfolio embraces more than 60 models today,
including feature rich, dual-SIM phones, 3G Android smartphones, tablets,
LED televisions and data cards. The company sells around 2.3 million
mobility devices every month, with a presence in more than 560 districts
through 125,000 retail outlets in India.
With sales presence across the country and global presence in Russia and
SAARC markets, the Indian brand is reaching out to the global frontier with
innovative products that challenge the status quo that innovation comes with
a price.

Micromax: Leading Indian Mobile Brand

2015 Received 1.25 millionth international registration number for its
trademark under the Madrid System

2014 Enters the Russian market to launch Canvas and Bolt Series

2014 Unveils LapTab, the first dual-boot tablet at CES

2013 Joins hands with MTS to launch Canvas Blaze – smartphone for
the internet generation

2013 Sells over a million units of its flagship Canvas range of

smartphones

2012 Launches its first solar phone which enables the users to charge
their phone using solar energy.

Micromax Informatics Limited is one of the leading consumer electronics

company in India, and the 10th largest mobile phone player in the world.
Over the past decade, Micromax has pioneered the democratisation of
technology in India - by offering affordable innovations through their
product offerings and removing barriers for large scale adoption of advanced
technologies. Micromax is currently the 2nd largest smartphone company in
India. Micromax is a brand which is close to the heart of the youth, and
celebrates the vibrancies of life and empowerment.Products Micromax
products have become an extension of the Indian youth's lifestyle and
dynamism. The company has many firsts to its credit when it comes to the
mobile handset market; including the 30-day battery backup, Dual SIM Dual
Standby phones, QWERTY keypads, universal remote control mobile
phones & first quad-core budget smart phone. The brand's product portfolio
embraces more than 60 models today, ranging from feature rich, dual-SIM
phones, 3G Android smartphones, tablets, LED televisions and data
 cards.Micromax sells around 2.3 million Mobility Devices every month,
with presence in more than 560 districts through 1, 25,000 retail outlets in
India.

Network & Research

With sales presence across India and global presence in Russia and SAARC
markets, the Indian brand is reaching out to the global frontier, with
innovative products that challenge the status quo. The board of directors
Board of the Company has adopted this Corporate Social Responsibility
Policy Policy which sets out the guidelines for the Company to discharge its
responsibility towards making the Company a responsible corporate citizen
in accordance with the provisions of the Companies Act 2013 CA 2013 the
Companies Corporate Social Responsibility Policy Rules, 2014 Rules and
the notifications issued thereunder. The Corporate Social Responsibility
CommitteeCommittee of the Board will monitor and oversee the
implementation and effectiveness of this Policy and the annual plan setting
out the projects and activities to be undertaken as part of the Policy Annual
Plan

A) Company’s Commitment to Corporate Social Responsibility. The

Company is committed to spend, in one or more of the activities described in
Annexure-A, in every financial year, at least 2% (two percent) of its average
net profits during the 3 (three) immediately preceding financial years
Mandatory Allocation to undertake projects and activities that are in
compliance with requirements of the CA 2013, the Rules and any
notifications issued thereunder and to further ensure that any surplus arising
from such activities shall also be spent on activities specified under this
Policy and the Annual Plans.

B) Operational Guidelines
 With sales presence across India and global presence in Russia and SAARC
markets, the Indian brand is reaching out to the global frontier, with
innovative products that challenge the status quo.
 The Committee will formulate the strategy for execution of each project and
activity included in the Annual Plan (as approved by the Board) along with
targets and key performance indicators for on-going monitoring of the
Annual Plan.
 C) Monitoring
 The Committee will ensure compliance by the Company with the Mandatory
Allocation requirement and all other conditions specified by CA 2013, the
Rules and any notifications issued there under.
 CSR activities undertaken by the Company shall be monitored on an on-
going basis by the Committee to ensure due implementation of projects and
activities proposed to be undertaken by the Company in accordance with
pre-determined targets.
 The expenditure incurred by the Company in connection with the
implementation of each project and activity specified under the Annual Plan
shall be monitored by the Committee on an on-going basis. The Committee
may seek such reports from the Company as it may deem appropriate in this
regard. Further, the surplus arising out of CSR activities shall not form part
of the business profits of the Company.
D) Reporting
 The Committee shall provide a report to the Board semi-annually on the
implementation and expenditure incurred by the Company on CSR activities
and whether such expenditure is resulting in the achievement of the targets
identified in the Annual Plan
 In the event the annual Mandatory Allocation is not spent by the Company in
any financial year, the Committee shall provide a report to the Board stating
the reasons for the failure of the Company to spend the budgeted amount.
 An annual report of the CSR activities undertaken by the Company in the
form set out in the Rules shall be included in the annual report of the Board.
E) Amendment
 The Committee will re-evaluate social responsibility objectives of the
Company, from time to time, in light of changes in the Company’s
objectives, industry best practices and evolving priorities and needs of the
local communities in locations where the Company operates and sources
materials and recommend to the Board modifications to the CSR Policy and
the Annual Plan, considering its suitability, adequacy and effectiveness. Any
recommendations for improvements or modifications of the CSR Policy and
the Annual Plan will be presented to the Board for its consideration.
 Any amendment or waiver of any provision of this Policy must be approved
in writing by the Board.
Annexure A- CSR Policy
1. Eradicating hunger, poverty and malnutrition, promoting preventive health
care and sanitation and making available safe drinking water.
2. Promoting education, including special education and employment
enhancing vocation skills especially among children, women, elderly, and
the differently abled and livelihood enhancement projects
3. Promoting gender equality, empowering women, setting up homes and
hostels for women and orphans; setting up old age homes, day care centres
and such other facilities for senior citizens and measures for reducing
inequalities faced by socially and economically backward groups
4. Ensuring environmental sustainability, ecological balance, protection of flora
and fauna, animal welfare, agro-forestry, conservation of natural resources
and maintaining quality of soil, air and water
5. Protection of national heritage, alt and culture including restoration of
buildings and sites of historical importance and works of art; setting up
public libraries; promotion and development of traditional arts and
handicrafts
6. Measures for the benefit of armed forces veterans, war widows and their
dependents
7. Training to promote rural sports, nationally recognised sports, paralympic
sports and Olympic sports
8. Contribution to the Prime Minister's National Relief Fund or any other fund
set up by the Central Government for socio-economic development and
relief and welfare of the Scheduled Castes, the Scheduled Tribes, other
backward classes, minorities and women
9. Contributions or funds provided to technology incubators located within
academic institutions which are approved by the Central Government
10.Rural development projects.
 VISION & MISSION

VISION
To be amongst the top 5 mobile device brands in the world.
MISSION
"We will adapt and innovate to provide unique consumer experiences, based
on:

 Strong, engaged customer communities

 Insightful analytics
 Win-win partnerships
 World-class capabilities

 To achieve and maintain a high level of competency in synthesizing

latest technology and market acumen for the benefit of our clients.

 To serve our clients with exemplary levels of honesty and integrity to

achieve our corporate vision.

 To provide innovative and efficient investment solutions to cater to

the individual needs of our clients.
Micromax India's Vision entails helping people improve thequality of their
lives by providing them with superior quality, state-of-the-art technology
products at the right time and the right price. But beyond itsrole as a
purveyor of quality products in India, Micromax seeks tocontribute to the
economic growth of the country though its exportcommitments and large
scale production facilities generating securedemployment for hundreds
of INDIAN people. At Micromax, we strive tocontribute to the development
of the electronics and components industry inIndia by enhancing the
knowledge levels of our workforce through theintroduction of our advanced
management systems and production we wantand to be seen as the 'Most
Respected' Indian Company.
know-how in ourmanufacturing facilities by introducing our Indian vendors
to our worldclass quality systems and helping them in improving them in
their ownquality systems and production processes and setting benchmarks
for theindustry both in terms of after sales service for our products, quality
systemsand management techniques at our facilities or our products
themselves.At Micromax, we believe in returning to the community some of
the profitswe earn from it, through the social causes we espouse. We view
ourselvesnot as an MNC operating in India, but as an 'Indian Company'
operatinghere, conforming to the laws of the country and committed to
working forthe Indian community.
We believe that consumers in India have uniquepreferences with respect to
mobile handsets such as long battery life, dualGSM capability, low-cost
QWERTY phones, universal remote control andgaming phones.
In addition, we also focus on developing higher valuepremium products
targeted at urban populations. We believe that ourproduct development
capabilities have enabled us to establish ourselves asan innovative Indian
mobile handset company.
CHAPTER. 3 ORGANIZATIONAL HIERARCHY

ORGANIZATIONAL CHART

PRODUCT PROFILE
In 2010, Micromax entered the tablet computer market with the Funbook
series. Micromax launched its first eight-core flagship smartphone, Canvas
Knight A350, in January 2014 in Russia. In the same year, Micromax
launched the Android One smartphone, Canvas A1. In November 2014,
Micromax partnered with Cyanogen Inc. to provide Cyanogen-based
smartphones in India, under the brand name YU.
On 17 June 2015, Micromax launched Micromax Canvas Sliver 5, which it
claimed was the slimmest telephone in the world. While most of Micromax's
smartphones run the Android OS the company also markets smartphones
that operate Microsoft's Windows Phone 8.1. The company is an official
Windows Phone 8.1 hardware partner; it launched two Windows Phone
handsets, the Micromax Canvas Win W092 and the Micromax Canvas Win
W121, in June 2014.
On 8 June 2015, Micromax announced the launch of Micromax Amaze
2.The device has a 5-inch IPS display with resolution of 1280 x 720 pixels.
The smart phone is powered by a 1.4 GHz quad core Snapdragon processor
with 2 GB of RAM and 16 GB of internal storage.
On 27 June 2016, Micromax announced the launch of Micromax Canvas
Unite 4 and Canvas Unite 4 Pro. Both these smart phones run on Indus OS
2.0. The Canvas Unite 4 is powered by a 1.0 GHz quad-core processor
which is coupled with 1 GB RAM. Coming to the Micromax Canvas Unite 4
Pro, it has a 1.3 GHz quad-core processor under the hood which is paired
with 2 GB RAM.
In 2016, it launched Micromax Canvas Mega 2, with 6 inch screen in budget
segment of 6,500 with 4G.
In an attempt to regain market share lost to the Chinese counterparts,
Micromax has announced Micromax Video Series 4G Mobiles. Video series
is aimed at entry level smart phone buyers or the first time smart phone
users, which is considered as a stronghold for Micromax in India. Micromax
have also introduced these phones in Russia. So far, Micromax has already
launched 3 models - Video 2, Video 4 and Video 5. The company is
expected to launch many devices under this range.
With the entry of Jio services, India have witnessed tremendous adoption to
4G enabled mobile phones. To capture these early first time 4g adapters,
Micromax have started rolling out basic smart phones with 4g capabilities
under Bharat series. So far, company have already launched Bharat 2 -
which is considered as one of India's cheapest 4G mobile phone.
In attempt to reinvent itself and to enter the premium segment, Micromax
have announced entry of Micromax Dual 5 and Micromax Dual 4 in India
but both the phone have got harsh criticism from India's leading technology
blog Phone Radar. Canvas Dual 4 has been Indian adoption of ZTEZTE
Mobile Blade V8 64GB variant.
MANUFACTURING

Micromax started manufacturing LED televisions and tablets at its

factory in Rudrapur (SIDCUL), Uttarakhand, in April 2014. As of
August 2015, Micromax was set to start a ₹500 crore (US$78 million)
manufacturing plant in Rajasthan Alwar district after the signing of a
Memorandum of Understanding (MoU) between the Rajasthan
government and Bhagwati Products Ltd. The company also plans to
set up a manufacturing plant in Hyderabad with an investment of
about₹400 crore (US$62 million) to ₹500 crore (US$78 million).

Endorsements
Actors Akshay Kumar and Twinkle Khanna were the first celebrities to
endorse Micromax Mobiles.Hugh Jackman is the brand ambassador of
Micromax and appeared in a commercial in 2013 for its first flagship
smartphone, the Canvas Turbo A250 and for the Canvas 4 and Canvas
Sliver 5. In July 2013, actor Chitrangada Singh posed for the Canvas 4
smartphone in New Delhi. Hugh Jackman the Global Hollywood icon is
now the Brand Ambassador for the Micromax Canvas range of
Smartphones. A first of its kind Hollywood actor roped in by any Indian
Brand in 2013.

Controversies
Antitrust and patent litigation

In March 2013, Ericsson sued Micromax for infringement of Ericsson's eight

patents registered in India that were essential to the 2G and 3G . The Delhi
High Court ordered Micromax to pay royalty amounts to Ericsson based on
the percentages of the net selling prices of the devices incorporating 2G and
3G standards. Around the time that Ericsson filed its patent infringement suit,
Micromax filed a concurrent complaint with the Competition Commission of
India (CCI), alleging that Ericsson had abused its allegedly dominant position
by imposing exorbitant royalties for the use of its SEPs, thus violating
the Competition Act 2002. As of February 2016, the CCI had yet to issue a final
determinative ruling on the basis of Micromax's allegations. In late 2014, New
Delhi High Court ruled that sales of the OnePlus One smartphone are blocked
in India because Cyanogen OS signed an exclusive deal to sell Micromax
mobile telephones only in India, although One Plus One had a worldwide
licensing deal. This move was seen as a monopoly to stem the sales of One
Plus One and other smartphone brands.However, the High Court lifted the
ban, allowing One Plus One to be sold in India as the licensing deals with
Cyanogen are different for both parties. Stealthy installation of Adware In
early 2015, a Reddit user found adware installing itself stealthily on his/her
Micromax A093 Canvas Fire telephone without permission. The adware was
also using excess telephone resources such as data, memory storage, and
battery life. Further investigations by the XDA community found the
advertisements were created by Adups, an AdPush company based in China
Study of Functional Department
PRODUCTION DEPARTMEN

Micromax now manufacturing mobile phones at its Uttarakhand facility

Micromax has now started manufacturing mobile phones at its Rudraprayag

facility in Uttarakhand.
Micromax has a manufacturing plant in Rudraprayag where it manufactures
LED TVs and tablets. The company started manufacturing mobile phones
couple of months back," a Micromax spokesperson told PTI.The
spokesperson added Micromax is producing all tablets that are being sold in
India at this facility but mobile phone production is at an initial stage.As per
the industry data, Micromax is the second-largest player in both mobile
phone and tablet markets in India.The company had 13 percent market share
in total mobile phone segment and 16 percent in smartphone market in last
quarter of 2013 as per market research firm IDC.Micromax had 8.9 percent
market share in Indian tablet PC segment which stood at 4.14 million units
in calendar year 2013.The company targets to almost double its revenue to
$1 billion (over Rs 6,000 crore) by end of financial year 2013-14 from
revenue of Rs. 3,168 crore in FY 12-13.On Tuesday, the company unveiled
the Micromax Canvas Doodle 3 at Rs. 8,500.The Canvas Doodle 3 features a
6-inch display, the highlight of the device at this price, offering a FWVGA
(480x854 pixels) resolution. It runs Android 4.2.2 Jelly Bean out-of-the-box.
A dual-SIM (GSM+GSM) phablet, the Canvas Doodle 3 is powered by a
1.3GHz dual-core MediaTek (MT6572) processor alongside 512MB of
RAM.It sports a 5-megapixel autofocus rear camera and also houses a 0.3-
megapixel front-facing camera. There is 4GB of built-in storage on the
Canvas Doodle 3, which is further expandable up to 32GB with the help of a
microSD card. The Canvas Doodle 3 offers 3G support apart from Wi-Fi,
Bluetooth, EDGE/ GPRS, GPS/ A-GPS and Micro-USB connectivity
options. Micromax Canvas Doodle 3 features a 2500mAh battery that is
rated to deliver up to 9 hours of talk time and 260 hours of standby time.The
Canvas Doodle 3 will be available from Friday.

.
 CHAPTER :4 FINANCE DEPARTMENT OF
BHAGWATI PRODUCT LTD(Micromax)

Bagwati products limited (Micromax)

sees 20% revenue from consumer
durables by December 2017
After televisions, tech firm Micromax is now foraying into the air-
conditioner category and expects the consumer durables vertical to
contribute 20 per cent to its revenues by December 2017.
 The city-based firm, which gets a lion’s share of its revenues from handsets,
has launched four models of split and window ACs, priced between Rs
20,000 and Rs 30,000. (Source: IE )
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After televisions, tech firm Micromax is now foraying into the air-
conditioner category and expects the consumer durables vertical to
contribute 20 per cent to its revenues by December 2017.

The city-based firm, which gets a lion’s share of its revenues from handsets,
has launched four models of split and window ACs, priced between Rs
20,000 and Rs 30,000.
“We had launched LED TVs two and a half years back and today are among
the top 5 brands with about 10 per cent market share… ACs is among the
fastest growing categories in the segment,” Micromax co-founder Rajesh
Agarwal told PTI.
Micromax wants to be an all-round player in the consumer electronics space,
he added.
“We are launching 4 SKUs in windows (one) and split (three) ACs with 1.5
and 2 ton capacity. These will be manufactured at our facility in Uttarakhand
he said.
Micromax expects about 15 per cent of its revenues to come from LED TVs
and 5 per cent from ACs by December 2017.
The company closed FY16 with revenues close to USD 2 billion. It expects
to clock an overall growth of about 30 per cent this year.
This year, we expect to make about 50,000 units and next year, ramp it up to
2 lakh units. South (32 per cent) and west India (28 per cent) are major
markets for ACs, followed by North India 28 per cent and East India (12 per
cent) he said. He added the company will use its existing distribution
channels, including online sales.
Online accounts for about 25 per cent of the sales of its TVs and it expects a
similar traction for the ACs, he said.
CHAPTER :5 HUMAN RESORCE DEPARTMENT

Strengthening the employer-employee relationship is the strategic role of

a human resources manager in this company. However, there's more than
meets the eye to doing this. Human resources managers formulate
workforce strategy and determine the functional processes necessary to
meet organizational goals. Their job requires expertise as an HR
generalist, which means they must be familiar with every human
resources discipline.Creating a work environment free from unnecessary
hazards is a strategic role of every human resources manager. Strategic
development for workplace safety entails risk management and
mitigating potential losses from on-the-job injuries and fatalities.
Workers' compensation insurance is an area in which a strategic plan
helps lower company expense for insurance coverage. Reducing
accidents through training employees on the proper use of complex
machinery and equipment is one of the functional tasks associated with
creating a safe work environment. The HR manager focuses on the
following processes

▪ Recruitment and Selection

▪ Training and Development

▪ Performance and Compensation

▪ Industry Relation
 Recruitment and Selection

Recruitment refers to the overall process of attracting, selecting and

appointing suitable candidates to a one or more jobs within an
organization, either permanent or temporary. The term may sometimes
be defined as incorporating activities which take place ahead of
attracting people, such as defining the job requirements and person
specification, as well as after the individual has joined the organization,
such as induction and on boarding. Recruitment can also refer to
processes involved in choosing individuals for unpaid positions, such as
voluntary roles or training programs.

Recruitment refers to the overall process of attracting, selecting and

appointing suitable candidates to a one or more job within an
organization, either permanent or temporary. The term may sometimes
be defined as incorporating activities which take place ahead of
attracting people, such as defining the job requirements and person
specification, as well as after the individual has joined the organization,
such as induction and on boarding. Recruitment can also refer to
processes involved in choosing individuals for unpaid positions, such as
voluntary roles or training programs. Depending on the size and
practices of the organization, recruitment may be undertaken in-house by
managers, human resource generalists and/or recruitment specialists.
Alternatively, parts of the process may be undertaken by public-sector
employment agencies, commercial recruitment agencies, or specialist
search consultancies. Selection means a process by which the qualified
personnel can be chosen from the applicants who have offered their
services to the organization for employment. The Selection process
divides the candidates for employment into two classes—those who will
be offered employment and those who will be rejected. Thus the
selection process is a negative function because it attempts to eliminate
applicants, leaving only the best to be placed in the organization. In the
words of Dale Yodev, "Selection is the process in which candidates for
employment are divided into two classes— those who are to be offered
employment and those who are not.
Recruitment and Selection

▪ Vacancy arises based on the feedback from the departments.

▪ Human Resource Department is responsible for sourcing either by data

bank or by advertising or any other method of recruitment for the
specified job.

▪ Authenticity of documents.

▪ The Unit head is shall finally approve the recruitment.

▪ Authority to finally select the candidate shall rest with the Unit Head.

▪ Reference Check and Background Check

.Medical Examination
 .Induction

Training and Development

▪ Training and development is a function of human resource

management concerned with organisational activity aimed at
bettering the performance of individuals and groups in organisational
settings. It has been known by several names including human
resource development and learning and development

▪ Training activity is focused upon, and evaluated against, the job that
an individual currently holds.

▪ Development activity focuses upon the activities that the organisation

employing the individual, or that the individual is part of, may
partake in the future, and is almost impossible to evaluate.
The HR manager shall designate one member from Human Resource
Department as a Training coordinator of the unit.Coordinator is
responsible for all training and development activities.Training
Department is mainly responsible to provide guidelines and support
to prepare training calendar, design training module, suggest and
evaluate trainees.
 Training needs can be identified:

▪ At recruitment and selection process.

▪ Employee Induction

▪ During Appraisals

▪ When additional and new responsibility is given.

▪ Training and Development

▪ Prepare a training calendar

▪ Circulate to all HODs and display it in the notice board

▪ Identification of Trainers both Internal and External

▪ Program should be published 15 days prior

▪ List of the participants giving their brief background shall sent to the
trainer at least seven days in advance

▪ Preparation of cost sheet containing trainer fees conveyance

stationary, refreshments and any other incidental cost

▪ Background material should be collected at least 3 days in advance

from trainer and required number of sets should be made available on
the training day

▪ Folder to all containing pen, note pad, set of background material

should be available

▪ Senior should inaugurate

▪ Unit HR Head or Training Coordinator shall introduce

▪ Feedback form at the end should be given

▪ Analysis of forms in next 3 working days

 Performance and Compensation

Performance management is important because it plays a pivotal role in

any organisation's human resource framework. There are clear benefits
from managing individual and team performance to achieve
organisational objectives. Similarly, compensation in the form of pay,
bonuses, stock options and other benefits can be linked to the
achievement of particular goals. But such links do not necessarily
produce expected results. This is a problematic and complex area in
which common sense solutions do not work. Companies compensation
pattern is merit based compensation which includes Basic Salary Home
Rent, Conveyance Allowance, Educational Allowance, Medical
Assistance, City Allowance, Food Allowance, Leave travel Assistance,
Statutory benefits.
An employer's compensation and benefits structure partly determines the
company's business reputation and image. In addition, the decisions that
human resources managers make regarding pay scales and employee
benefits can impact employee satisfaction, as well as the organisation's
ability to recruit talented workers. Job evaluation, labor market
conditions, workforce shortages and budget constraints are factors that
HR managers consider in a strategic plan for pay and benefits.
 Industry Relations

Industrial relations has become one of the most delicate and complex
problems of modern industrial society. Industrial progress is impossible
without cooperation of labours and harmonious relationships. Therefore,
it is in the interest of all to create and maintain good relations between
employees and employers.The term ‘Industrial Relations comprises of
two terms Industry and ‘Relations Industry refers to any productive
activity in which an individual (or a group of individuals) is (are)
engaged. By relations we mean “the relationships that exist within the
industry between the employer and his workmen.” The term industrial
relations explain the relationship between employees and management
which stem directly or indirectly from union-employer relationship.
Industrial relations are the relationships between employees and
employers within the organizational settings.
The field of industrial relations looks at the relationship between
management and workers, particularly groups of workers represented by
a union. Industrial relations are basically the interactions between
employers, employees and the government, and the institutions and
associations through which such interactions are mediated.The no. of
employers working in the company are 101 to 500 people.
CHAPTER:6 MARKETING DEPARTMENT

Bhagwati Products Limited (Micromax) Official

Contact Number, Address & Email Contact

Micromax has become the second largest mobile manufacturing company in

India and working hard to secure the first position. This brand is making
huge buzz among youth by bringing new classic phones to the canvas series
and in every two months they are launching like 3-4 phones and expanding
their canvas and Bolt series. Now the main thing comes when the phone has
been purchased people sometimes face issues with the service they get from
the service centers. Not only we will let you know the

So if you have any kind of query related to your device you can contact them
anytime. All this information is also available on the official site of
Micromax Mobile.You can register a complain through the number and also
have the latest information regarding the service center with their updated
contact numbers.

Micromax Contact Number : +91-124-4811000, 18605008286

Micromax House,
90B,Sector-18,Gurgaon
Pin Code – 122015
Tel: +91-124-4811000
Fax: +91-124-4009603
Email: info@micromaxinfo.com
Marketing mix of Micromax

The Marketing mix of Micromax proves why Micromax has grown by

leaps and bounds in India. Micromax hardware distributor. Rajesh
was joined by three more Indians called Rahul Sharma, Sumit Arora
and Vikas Jain in 1998 as co-founders. The four joined hands in
transforming the company from a mere distributor to a
telecommunication equipment marketer. And in 2008, Micromax
joined the mobile handset marketMobile was founded in 1991 by
Rajesh Agarwaand who used to work as a computer By 2010, the
company had grown to become one of the largest Indian mobile
handset companies and it differentiated itself by offering feature rich
smart phones at very affordable prices. The company has ensured it
survives the market by adapting to the changing market dynamics
through the introductions of feature-rich smartphones and phones
that are mostly a “me too product and enter the market at an
aggressive price. The company enjoys an impressive 22% market
share in the smartphone segment in India, thanks to its excellent
marketing mix.

Product in the Marketing mix of Micromax

Micromax provides a wide range of phones with different features

thus serving a variety of customers. The major differentiating factor of
Micromax is that it has managed to distinguish different
unique needs of customers and offer a product that solves them such
as providing rural customers with long battery life, and providing
urban customers with the best variety at least cost with excellent
quality of smart phones. The company is also coming up with new
and modern models that will provide competition to the existing
mobile markers. So the company has launched many types of dual-
SIM phones (this makes 85% of the total product portfolio. The
company mainly produces android phones which have proved a huge
success.

Place in the Marketing mix of Micromax

The company employs a unique marketing strategy that targets the

Indian market position. One strategy that it used very successfully
was that it targeted the rural market when it started out. This was a
unique strategy considering the fact that most companies start with
the urban market before penetrating the rural. The first phone to be
launched in the rural market was called Micromax X1i a very
unique brand that featured good battery backup. This hinged on the
general consumer insight that rural folks normally have problems with
electricity and producing a battery that lasts much longer would be a
big success. The success of this first phone triggered the company to
make significant steps in entering the market despite the many
challenges it had to face in penetrating the rural market. The problem
of logistic was solved by setting up an elaborate distribution network
comprising of 450 distributers and more than 50,000 retailers. One of
the highlights of the company’s distribution strategy is that it made the
distributors pay for the products in advance but offered generous
margins as incentives in return. For those who did not make advance
payments, they received thinner margins
CHAPTER:7 IT DEPARTMENT

Information technology (IT)

is the application of computers and internet to store, retrieve, transmit,

and manipulate data or an information often in the context of a

business or other enterprise. IT is considered a subset of information
and communications technology (ICT). In 2012, Zuppo proposed an
ICT hierarchy where each hierarchy level "contain some degree of
commonality in that they are related to technologies that facilitate the
transfer of information and various types of electronically mediated
communications. Business/IT was one level of the ICT hierarchy.

The term is commonly used as a synonym for computers and

computer networks, but it also encompasses
other information distribution technologies such as television and
telephones.

Several industries are associated with information technology

including computer.
hardware softwareelectronics semiconductors internet, telecom
equipment, engineering, healthcare e-commerce, and computer
servicesHumans have been storing, retrieving, manipulating and
communicating information since.
Sumerians in Mesopotamia developed writing in about 3000 BC but
the term information technology in its modern sense first appeared in a
1958 article published in the Harvard Business Review;
authors Harold J. Leavitt and Thomas L. Whisler commented that "the
new technology does not yet have a single established name. We shall
call it information technology (IT). Their definition consists of three
categories: techniques for processing, the application of statistical and
mathematical methods to decision-making, and the simulation of
higher-order thinking through computer programs.

Based on the storage and processing technologies employed, it is

possible to distinguish four distinct phases of IT development: pre-
mechanical (3000 BC –1450 AD) mechanical (1450–1840)
electromechanical (1840–1940) electronic (1940–present) and
moreover, IT as a service. This article focuses on the most recent
period (electronic), which began in about 1940. In this company
following things are done in IT department

 They keep on checking that all the systems are working

properly or not. If not service engineers will check and do the
need full

 All the files and transactions are secured as it is a brokerage

firms they need to be more careful to avoid fraudulent activity
to be happened in the organisation.
 They should always keep checking their systems as the system
might get hacked as other firms need their information to grow
above them in the stock market.

 They always have a knowledgeable and skilled technician who

has a knowledge of all the software and hardware and all the
peripheral devices which are been connected to the systems as
and when they get crashed or some problem arises they can
rectify them very easily and there is no loss of work in the
organisation and neither the time of the employees get wasted
due to some technical errors.

 They also engaged in ensuring that thumb impression machines

are working properly so as the employees working there don’t
have any trouble in punching in and punching out procedure. So
as to avoid all these things the organisation ensures that there
are enough thumb impression machines available around the
entrance gate

 Every cabin has a highly secured electronic lock which can be

opened by the Department Head and Directors. These cabins are
used to keep confidential files which should be kept secretly by
everyone as it may contain very important for the organization
as if it gets leaked it can create lots of trouble for the
organisation.
CHAPTER:8 SWOT ANALYSIS

A SWOT analysis focuses on the internal and external environments,

examining strengths and weaknesses in the internal environment and
opportunities and threats in the external environment.

SWOT ANALYSIS

is an acronym for strengths, weaknesses, opportunities, and threats—and is

a structured planning method that evaluates those four elements of
a project or business venture. A SWOT analysis can be carried out for a
company, product, place, industry, or person. It involves specifying the
objective of the business venture or project and identifying the internal and
external factors that are favourable and unfavourable to achieve that
objective. Some authors credit SWOT to Albert Humphrey, who led a
convention at the Stanford Research Institute (now SRI International) in the
1960s and 1970s using data fromFortune 500 companies.However,
Humphrey himself did not claim the creation of SWOT, and the origins
remain obscure. The degree to which the internal environment of the firm
matches with the external environment is expressed by the concept of
strategic fit.

 Strengths: characteristics of the business or project that give it an

advantage over others

 Weaknesses: characteristics that place the business or project at a

disadvantage relative to others

 Opportunities: elements that the business or project could exploit

to its advantage

 Threats: elements in the environment that could cause trouble for

the business or project

Identification of SWOTs is important because they can inform later steps

in planning to achieve the objective. First, decision makers should
consider whether the objective is attainable, given the SWOTs. If the
objective is not attainable, they must select a different objective and
repeat the process.

Users of SWOT analysis must ask and answer questions that generate
meaningful information for each category (strengths, weaknesses,
opportunities, and threats) to make the analysis useful and find their
competitive advantage.
SUMMARY OF FINDINGS:

 Market is potential but only few people investors know about the
PMS services.

 The Company has no any expert person for the marketing of PMS

 The company’s Tips are highly demanded

 People want to invest in PMS but they are afraid about broker risk
and high amount of PMS.

 HNI Clients agree with research based investment gives more

return. And as they are long term investor company should try to
convert them in Portfolio investor.

 20% people are not investing in stock market because they believe
that it is gambling and gambling is sin and it is highly risky.

 Strong research and sales team. The Research Team of Motilal

Oswal is very powerful. PMS is totally dependent on the research
work so it is very beneficial for the PMS.

 Network spread over 600 cities & towns comprising 2200+

business locations in India which is plus point of Motilal Oswal.
. Conclusion & Suggestions

 Interning at BHAGWATI PRODUCTS LTD. provided great

insights into the professional work culture of the financial
company.
 It also apprised us with operational know-how of the equity,
portfolio management services, mutual funds, commodities,
Trading& Demat account which are of extreme importance in
financial world.
 Customer outreach can be increased by targeting tier 2 & tier 3
cities as well.
 Brokerages charges and other operational may be minimized by
the company to fit in the requirements of a common citizen.
 More emphasis can be laid on creating awareness among
common people by use of social media tools and other
customer outreach programmes like organizing orientation
programmes and seminars in technical institutes as well.
 Most importantly, the company should design and implement
investment products that suit the middle-income and low-
income group individuals who still preferred traditional methods
of investments and savings.
 The Negative conceptions prevalent among common masses
about share trading and mutual funds should be rightfully
addressed to.