INDIAN ETHOS IN

MANAGEMENT
OVERVIEW
 Introduction
 History of IEM
 6 Principles of IEM
 Indian Model of Corporate Development
 Corporate Social Responsibility
 Spirituality and Management
 Learning IEM
 Relevance in today’s context
 Conclusion
INTRODUCTION
 What are ethos?
 Indian ethos and management
HISTORY OF EVOLUTION OF IEM
 Phase 1
 Phase 2
 Phase 3
6 PRINCIPLES OF IEM
1. The Basic Principles:
a) Tat Tvam Asi: You are That (Supreme) - Everybody can
make himself a Genius.

b) Aham Brahmasmi: I have immense potential. I can make

the impossible possible.
 2. Why Work?
Atmano Mokshaya Jagat Hitaaya Ca:
- For my personal growth
- For the Welfare of the World
 3. What is work?
a. Yagnayacharatah karma: Work is to be done
with the spirit of Yagna (Teamwork,
Selflessness).
 b. Parasparam Bhavayantah: Nurture each other
(Win-win approach).
 4. How to work?
Seva + Tyag:
Serve others. Give your best for the good of others (CSR)
 5. Spirit of Work:
Yogah Karmasu Kaushalam: Dexterity & Excellence in
action is Yoga.
6. The Resources:
 a) Sukshma or the subtle subjective, intangible
factors are equally important than sthula or gross,
concrete, objective, tangible factors.

 b) Karma-Kshetra is Dharma-Kshetra-implies that

one should treat the workplace as sacred and keep
it clean and bring in orderliness and cleanliness.
 HUMAN WELFARE (LOKSANGRAHA)

SHUBH-LABH NISHKAMA-KARMA

AVOIDANCE OF
EXTREMES

WORK IS WORSHIP SELF- DVELOPMENT

INDIAN MODEL OF
ORGANIZATION AS FAMILY
CORPORATE
DEVELOPMENT
CORPORATE SOCIAL RESPONSIBILITY
 Obligation to act in a manner that serves interests of the
society

Examples-
 Infosys Foundation
 Tata Memorial Centre
SPIRITUALITY AND MANAGEMENT
 What is Spirituality
 Indian ethos and spirituality
- Upanishads
- Gita
 Relevance of workplace spirituality in today’s context
 Spirituality and organizational behavior and
organizational performance
LEARNING IEM
 MBA institutions-IIM, SCMHRD,TISS etc
 Institutions have emerged to provide knowledge to
managers on IEM. Eg-Sri Sringeri Sharada Institute of
Management (SriIIM)
 Instilling Indian values in a company’s culture. Eg-Wipro
RELEVANCE IN TODAY’S
ORGANISATION

“Ethics creates the Energy, which creates Excellence,

which builds the Economy without disturbing the
Ecology”.

 Wipro
 Excel Industries
CONCLUSION
 Each and every situation can be met with effectively if
one takes time to reflect over it. Reflection with a tranquil
mind helps in drawing out solutions from within.

 It leads to a more coherent and complete understanding.

 People are now realizing that Morals are more important

than money, materials, marketing and management.