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TITLE PAGE
TABLE OF CONTENTS i
LIST OF TABLES iv
LIST OF FIGURES v
LIST OF ABBREVIATIONS Error! Bookmark not defined.
EXECUTIVE SUMMARY Error! Bookmark not defined.
MARKETING PLAN 11
i
2.1 Introduction 11
2.2 Service Description 11
2.3 Marketing Prospect 12
2.4 Benefits of Service 12
2.5 Picture: Actual Drawing 12
2.5.1 Top View 12
2.5.2 Side View 12
2.5.3 Front view 13
2.5.4 Isometric View 13
2.6 Target Market 13
2.6.1 Geographic 13
2.6.2 Psychographic 14
2.6.3 Demographic 14
2.7 Market Size 14
2.7.1 Target Market 14
2.8 Main Competitors 15
2.9 Market Share 15
2.9.1 Market share before entrance of XXXX 15
2.9.2 Market share after entrance of XXXX 15
2.10 Sales Forecast 16
2.10.1 Sales Forecast for year 2019 16
2.10.2 Sales Forecast by year 17
2.11 Marketing Strategies 17
2.11.1 Service/Product Strategies 17
2.11.2 Pricing Strategies 18
2.11.3 Distribution Strategies 18
2.11.4 Promotion Strategies 19
2.12 List of Marketing Personnel 19
2.13 Schedule of Tasks and Responsibilities 20
2.14 Schedule of Remuneration 20
2.15 Marketing Budget 21
OPERATION PLAN 22
3.1 Introduction 22
3.2 Operation Process 22
ii
3.3 Process Flow Chart (tengok page 49) 23
3.4 Capacity Planning 23
3.4.1 Amount of Machine Required 23
3.4.2 Amount of Labour/Technician Required 23
3.5 Materials Requirement 23
3.6 List of Operation Personnel 24
3.7 Schedule of Task and Responsibilities 24
3.8 Schedule of Remuneration 24
3.9 Machine and Equipment 25
3.10 Operation Space and Layout Plan 25
3.11 Operation Budget 25
FINANCIAL PLAN 27
4.1 Introduction 27
4.2 Project Implementation 28
4.3 Loan and Hire Purchase Amortization Schedule 28
4.4 Cash Flow Pro Forma Statement 28
4.5 Pro-Forma Income Statement 28
4.6 Pro-Forma Balance Sheet 28
CONCLUSION OF ANALYSIS 29
LIST OF REFERENCES 29
APPENDICES 30
iii
LIST OF TABLES
PAGE
Table 1: Background General Manager ..................................................................... 3
Table 2:Schedule of Task and Responsibilities.......................................................... 6
Table 3: Schedule of Remuneration .......................................................................... 8
Table 4:List of Office Equipment ................................................................................ 9
Table 5: Administrative Budget ................................................................................ 10
Table 6: Market Share before entrance of XXXX ..................................................... 15
Table 7: Market share after entrance of XXXX......................................................... 15
Table 8: Sales forecast for year 2019 ...................................................................... 16
Table 9: Sales Forecast by year .............................................................................. 17
Table 10: Schedule of Task and Responsibility ....................................................... 20
Table 11: Schedule of Remuneration ...................................................................... 20
Table 12: Marketing Budget..................................................................................... 21
iv
LIST OF FIGURES
PAGE
Figure 1: Organization Chart ..................................................................................... 6
Figure 2: Pie Chart for Market Share before entrance of XXXXXX .......................... 16
Figure 3: Market Share after entrance of XXXX ....................................................... 16
v
CHAPTER 1
ADMINISTRATION PLAN
1.1 Introduction
Nowadays, we know that business is one of the major sources of income for human
since the early ages of civilization. Even the Prophet Muhammad once said, “9/10 of
income come from businesses”. Therefore, business has a big potential to increase
one’s social standard and living.
For our business, we are provided the windscreen tinted is a major service and the car
accessories is a minor service because we know the windscreen and car accessories
is marketable everywhere because majority of people used car in their daily life. We
run a partnership business that is led by Mazuan as General Manager and Muhammad
Fauzan Abd Aziz as an Operational Manager. People who look into this business plan
are:
1
This business plan is prepared by Dr. Tinted and Accessories Sdn. Bhd in order to:
To obtain a term loan for the amount of RM122, 000 from SME Bank.
As a guideline in managing the business.
To provide an opportunity for entrepreneur to access the proposed business
project.
To study and evaluate the feasibility of the business.
To maintain the goal of the firm profit maximization.
To be able to distribute the business resources more effectively.
1.2 Purpose
Purpose of this proposal business is to start our business in tinted and car accessories
workshop in order to fulfil the demand in the market around Bandar Baru Bangi and
generally around Selangor state.
Dr. Tinted & Accessories is our company’s name which had been decided together.
We decided to choose this name because we hope that our company will continue
providing the best service to customer in future as what in our dreams.
2
1.4 Partner Background
3
Attended
Skills
Previous
-
Experience
Present
Operation Manager
Occupation
Email Address fauzan0720@gmail.com
Our vision at Dr. Tinted & Accessories is to build a standard and world class tinted &
accessories specialist with breath-taking services and brand that will serve not only the
good people of Bandar Baru Bangi, but the Selangor state.
Our mission at Dr. Tinted & Accessories is to offer high-quality windscreen tinting
services and a full range of auto parts to our prospective customers. We at Dr. Tinted
& Accessories hope to focus on personalized service channelled to our customers by
offering convenience and rapid service which will make us the leading figure in the
market.
We at Dr. Tinted & Accessories believe that we are technologically savvy with
computerized monitoring of all parts inventory, to make sure that parts always in stock,
while keeping a balanced level of inventory to maximize inventory turnover. We at Dr.
Tinted & Accessories can also boost of having a strong vendor relationship with the
most service conscious vendors who can go to the limit in order to ship major parts
rapidly to us.
1.6 Objective
Our objectives can be divided into two which are short-term objectives and long-term
objectives. The objectives are:
To joint venture with other companies that are in similar industry since it has a
potential to grow because the different service we are produced.
4
To provide the best service and personal consultation about windscreen tinted
and car accessories to customers.
To allow convenient bookings for service and accessories repairs
The location of the business gives significant impact in the business and cost structure.
In establish company, problem connected with location a can arise in many ways. We
choose this location base on a few aspects that has been consider which are the
infrastructure, the system of transportation and the environment.
Our business is located at Bandar Baru Bangi. It located at the middle of town which
near with the office building, factories, school and etc. It is also having a good drainage
system and low flood risk. This location also located at good and strategic area
because this area situated near and accessible to the customer. Thus, it will decrease
the cost for transportation. The selection is depending upon a few factors such as
strategic area and suitable to operate the business.
5
1.8 Organization Chart
General Manager
6
Administration
manager Responsibility with management and general administration of
the company.
Organize all the administration expenses in good manner.
Make sure all the workers get their right such as bonus scheme,
insurance, KWSP and PERKESO.
Make organization structure and distribute the job description
following the department.
Make sure the company operates effectively.
Marketing
manager Always seeks opportunity to get new market.
Make non – stop promotion until achieve the company objective.
Can determine the competitor’s strength, the weakness in efforts
to enlarge the market size of the company.
Research and measure current market, after those analyses and
make the strategies promotion to attract the customer attention.
Maintain the market and make sure the stock of market is
enough.
Operational
manager Manage in purchasing raw materials.
Make sure the operation of the company is efficiently and
systematic.
Ensure whole of machine and equipment in safety and clean.
Control the quality of good to achieve customer is satisfied.
Service the machine to make sure each production is smoothly.
7
1.11 Schedule of Remuneration
To upgrade our quality services at Dr. Tinted & Accessories we have given incentive
to our staff so that they can work more efficiently and impressive consists to our
mission and vision. The incentive that we have been agrees to give to sour staff as
follows:
1. Working Period
Our working period is from Monday until Saturday and we spent Sunday for
leaves. Our staff will start work from 8.00 a.m until 4.00 p. m. It means that our
staff duty for 8 hours including an hour for rest and pray.
2. Annual leaves
The factory will give annual facilities leave to our staffs.
3. Medical leaves
We will only give medical leave to staff after they get authentication or Medical
certificated from government or private hospital. Emergency leave only will be
given to staff that have an emergency case. It depends on the results that made
by administration.
4. Medical facilities
Companies will recover the medical cost for all staff and company registered
under PERKESO.
8
5. Bonus
Bonus will be given to all staff if business gets a maximum profit for that
Particular Year Bonus will be paid to all at the end of year with one month’s
salaries payment.
6. Allowance
Dr. Tinted & Accessories will also give allowance such as transportation. It will
be given to certain staff based on the task that they have done.
7. EPF
Dr. Tinted & Accessories already contributes about 12 % to all staff from their
monthly salaries
8. SOCSO
Our company has prepared social safety policy (SOSCO) for all staff if they
have got into accidents while doing their work. About 2% will be deducted for
SOSCO.
9
GM table 1 200.00 200.00
Whiteboard 1 70.00 70.00
1650.00
Stationeries
Fire extinguishers 2 200.00 400.00
Logbook 2 15.00 30.00
File 10 12.00 120.00
550.00
TOTAL 8 500.00
Monthly Other
Fixed assets
Requirement expenditure Payment Total (RM)
(RM)
(RM) (RM)
Fixed asset
Office furniture/equipment 8 500 8 500
Car 18 000 18 000
Working capital
Salary, EPF, SOSCO 9 348 9 348
Bill (telephone, water, 1 000 1 000
electric)
Stationary 150 150
Fuel 150 150
Other payment
Renovation 5 000 5 000
Pre-operation
Deposit 750 750
- Utilities 4 000 4 000
- Rent building 2 000 2 000
Registration & License
Insurance & Road tax 1200 1 200
TOTAL 26 500 10 648 12 950 50 098
10
MARKETING PLAN
2.1 Introduction
Marketing can be defined as the activities that are carried out systematically to
encourage and increase sales of products or services as long as the activities are in
line with religious and ethical practices. Marketing is one of important factors that can
help the company to increase the sales of service. Consequently, this can transform
the company’s profit to increase significantly. Besides that, the customers need and
want also can be fulfilling if the marketing project of a company works. For example,
variation of the company service can make the customer satisfied and felt that their
needs are fulfilled. The variation done by the company is good marketing strategy
because every customer has different taste and by doing this strategy; this can
increase the support from the customers to the company. Thus, the company sales
can be improved.
11
2.3 Marketing Prospect
Car repair is a serious issue to talk about, but people are so busy in their daily routine
that they don’t even bother about it. Just remember the way we all want care of
ourselves and refreshment, the same applies to our car also. Take some basic steps
for car care so that it gives smooth drive with maximum benefits of fuel saving.
Take care of the engine, but only cleaning is not enough and is the topic of concern.
As we all know engine is responsible
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12
2.5.3 Front view
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Target market was referring to a group of customers or buyers with similar traits
that the organization want to attract through their service/product’s offering. There are
several reasons why a business decides on a specific target market. The first reason
is that it is impractical and impossible for a business to offer a product that can satisfy
the needs and wants of the entire population. The second reason is that most
businesses community has limited sources in terms of time. This limitation means that
the businesses community must focus its activities on attracting a core group of
customers. So, by producing this product will make the highest potential to purchase
the good or product offered. The existence of a target market does not mean that the
business should ignore the other groups of customers that exist in the same market.
These other groups may be the secondary market and may bring income to the
business. However, the main income is derived from the primary target market. As
circumstance, a business may also change its target market.
2.6.1 Geographic
We have chosen Bandar Baru Bangi for our business location base on a few aspects
that has been considers which are the infrastructure, the system of transportation and
the environment. Furthermore, the location is strategic because our premise located in
the town. Our premise was easy to find because it’s located near the main road. In
addition, the locations have become modern with the presence of many facilities for its
community. This gives advantages for our company to open our tinted and accessories
in Bandar Baru Bangi.
13
2.6.2 Psychographic
People will come to our workshop to service their cars more easily, save their time and
space. Our service is suitable for people in all level who are used local and continental
car and taxi. Therefore, a person who do not know about car care, they will get
advantage when he/she is using our service because we also provide personal
consultation about car care.
2.6.3 Demographic
The main target market for our business is car users from middle and high class. These
people usually used car in their daily life and always need the maintenance for their
car. This service is not only for people from middle and high-class income but also for
people from low class income such as taxi. It is because the price of our service is
suitable and affordable to people with different level of income. Therefore, we are trying
to take this opportunity to capture them since our service can help them to solve the
car problems.
Market size is the total potential purchase that is expected from the target market. We
had identified our target market in Bandar Baru Bangi. Bandar Baru Bangi is a town-
ship and recently crowned as ‘Knowledge City’ and covers an area of 1,869 hectares
and expectation about more than 20,000 people respectively. We target 25% of people
from each category will use our service per month.
14
2.8 Main Competitors
Competitors
SNR Car Air-Cond Service & Accessories
S8 Auto
Europe Auto Workshop
Market share is the division of market or sales between companies that are running
the same type of business activities. It will be considered number of competitors,
experience, strength and weaknesses. The following table explains about the market
share division before and after our company enters the market.
15
Market share before entrance of XXXX
SNR
20%
SNR
Europe Auto
50% S8 Auto
Europe Auto
S8 Auto
30%
Figure 2: Pie Chart for Market Share before entrance of Dr. Tinted & Accessories
SNR
S8 Auto
16
August 35 000
September 38 000
October 38 000
November 42 000
December 45 000
Total 422 558
We defined our service as a customer service. This is because our service has many
advantages. It means we serve the best service to the customer. Car accessories
service has a typical characteristic for our company. This is to ensure that our service
is in high quality service. A few characteristics are:
1.1 Brand
- For choose the brand of our service, we use Dr. Tinted & Accessories because
very concern about our quality service that we serve to the customers.
2.1 Quality
- Highly qualified and experience technicians
- High technology machine/equipment
- High quality of equipment
17
3.1 Labelling
- Identify, grading describing or even promotion of the equipment and service
- Information about our manufacturer, the content of the product, and usage
instruction.
As a customer service, the best way to achieve the target market is via pricing strategy.
This strategy is very important to achieve our sales forecast. The price that our
company offers is cheapest and we believe that customer is willing to pay for the price.
The price that we offered is economical depends;
1. Cost-based pricing
Cost to serve the customers pricing that we offered is stable. It is because the raw
material location is far from our factory.
Distribution strategy is important in order to make sure that our service is in good
quality when it serve to the customers.
18
2.11.4 Promotion Strategies
Promotion strategies are important in order to inform our service to the customer. This
is to make sure all the customers know about Dr. Tinted & Accessories. To inform them
that we serve a service that has a high-quality service and the pricing that offered are
affordable. As a new company, advertisement is an important rule. To make sure that
our service to be well known in market, we have to plan a few systematic strategies
that are:
1. Personal Sales
A salesman will promote our new service face to face with the customer.
2. Brochures
We distribute our brochures within the area of our target market. Brochures are
financially viable and sustainable, convenient to carry around.
3. Advertising
Printed Media
- Magazine (Automotive Business Magazine, Newspaper)
4. Service promotion
We provide short term incentives or special offer to encourage car service and
maintenance.
Example:
- No labour charge, only charge for equipment cost
- Discount for basic maintenance
19
2.13 Schedule of Tasks and Responsibilities
Monthly EPF
SOCSO (2%) Total
Position Number Salary Contribution
(RM) (RM)
(RM) (12%) (RM)
Marketing
1 2 000 240 40 2 280
manager
Clerk/Sales
1 1 000 120 20 1 140
man
Total 2 3 000 360 60 3 420
20
2.15 Marketing Budget
21
OPERATION PLAN
3.1 Introduction
Operation unit is one of the most important parts in the business organization because
the through the operations of its product it will lead to a business growth. From this
operation of our business company, we can also be maximizing the profit gain. All
activities in this operation will be done according to plan so that it will meet with our
customer’s expectation. In this term of office, we are ensuring that the quality our
service will be continuously to fulfil the increasing demand from public. This operation
states the information about the cost of equipment, salaries of workers, operation flow
chart, operation hours, operation budget and list of suppliers for materials/equipment
and machines. In the operation unit, we applied a systematic technique and
management in order to ensure that the business will be more efficient and effective in
producing table. Therefore, it can fulfil the demand for customers’ needs and wants by
providing the best services to them and indirectly the business can gain the optimum
profit.
With the application of high technology machineries and equipment’s and highly
qualified and experienced technicians, the business can be providing the best quality
of service and will be more competitive as compare to another car service. Besides
having similar functions with other competitors’ car service provided, we also had
improved and put additional function to our service to make it as an alternative way to
help people to repair their car easily and efficiently.
22
3.3 Process Flow Chart
This is an activity chart for servicing the car:
Customer comes to the workshop
Machine service time per day= Operation hours – (Setting up time + Down time)
No of machine =
No of technician is depend on the difficulty of the car’s problem. For the basic or
common problem only one technician need to handle that car.
The operation system of a service of accessories car. The input used to provide the
service can be categorized into:
23
The car problem analysis : Technician will observe the problem
Machines and equipment : Hoist, wheel balancing machine, alignment machine
and etc.
Manpower : Technician
All these inputs will be integrated through the transforming process in the process
sequence that has been designed to provide the high quality of service.
24
3.9 Machine and Equipment
Layout refers to the arrangement of machine, equipment, workers and other facilities
used in the operations. Our business layout is design in such a way that the production
of goods and services can be done smoothly and efficiently. Our business layout is
based on services provided. This type of layout is suitable for our business because
our business based on customers service. The design of this layout is made according
to the sequences of repairing and services activities.
Layotttt wokshop
Monthly Expenses
Material
12 000
Salary (EPF +
5 016 17 316
SOCSO)
300
Petty Expenses (Fuel)
25
Other Expenses
Road Tax 500
26
FINANCIAL PLAN
4.1 Introduction
27
4.2 Project Implementation
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4.4 Cash Flow Pro Forma Statement
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4.5 Pro-Forma Income Statement
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4.6 Pro-Forma Balance Sheet
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28
CONCLUSION OF ANALYSIS
LIST OF REFERENCES
29
APPENDICES
30