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  • Intensidad Intensidad Intensidad Intensidad Intensidad

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    The document discusses the retail industry in Chile. It analyzes the five competitive forces: intensity of existing competitors, threat of new entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers. It shows that existing competitors and threat of substitutes are medium/low, while threat of new entrants and bargaining power of suppliers are high. It provides market share data for several major retailers, including Cencosud at 46.2% and Falabella at 35.5%. Finally, it mentions the mission and vision of working together as a team to become the most profitable and prestigious retailer in Latin America.

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    Diagram a Final

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    The document discusses the retail industry in Chile. It analyzes the five competitive forces: intensity of existing competitors, threat of new entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers. It shows that existing competitors and threat of substitutes are medium/low, while threat of new entrants and bargaining power of suppliers are high. It provides market share data for several major retailers, including Cencosud at 46.2% and Falabella at 35.5%. Finally, it mentions the mission and vision of working together as a team to become the most profitable and prestigious retailer in Latin America.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    5 views1 page

    Intensidad Intensidad Intensidad Intensidad Intensidad

    Uploaded by

    eldernunez
    The document discusses the retail industry in Chile. It analyzes the five competitive forces: intensity of existing competitors, threat of new entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers. It shows that existing competitors and threat of substitutes are medium/low, while threat of new entrants and bargaining power of suppliers are high. It provides market share data for several major retailers, including Cencosud at 46.2% and Falabella at 35.5%. Finally, it mentions the mission and vision of working together as a team to become the most profitable and prestigious retailer in Latin America.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Industria del retail

    Amenazas de nuevos
    Intensidad de los
    Poder de los proveedores Amenaza de los sustitutos Poder de los proveedores competidores
    competidores

    Intensidad Intensidad Intensidad Intensidad Intensidad

    Media/ Media/
    Alta baja baja
    baja baja

    Participación
    Participación Participación Participación
    De
    De SMU cencosud Falabella De ripley De
    Mercado
    Mercado Mercado Mercado

    35,5 7,2%
    11,1 46,2

    Cuadro de mando
    integrado

    Modelo de
    negocio
    Misión:
    Trabajar, día a día, para llegar a ser el retailer
    más rentable y prestigioso de América Latina,
    en base a la excelencia en nuestra calidad
    del servicio, el respeto a las comunidades
    con las que convivimos y el compromiso de
    nuestro equipo de colaboradores.
    Visión: trabaja unido al objetivo
    central.
    Estrategias de entrada
    Canvas

    Objetivos:
    Matrices
    EFE:2.65
    EFI:2.51
    Mpc:2.75

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