Business Idea: What for whom and how?
Product / Service Idea: Key functionality of the product / service.
Key Partners
Who are our Key Partners?
Who are our Key Suppliers?
Which key resources are we
acquiring from partners?
Which key activities do
partners perform?
Motivation for partnership:
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources
and activities
Cost Structure
What are the most important costs inherent to our business?
Which key resources are most expensive?
Which key activities are most expensive?
Key Activities Value Propositions Customer Customer Segments
What Key Activities does our value What value do we deliver to the Relationships For whom are we creating the value?
proposition require? customer? How many potential paying
What type of relationship / resources
Our Distribution Channels? Which one of our customer problems are customers?
do each of our Customer Segments
Customer Relationships? we helping to solve? Who are our most important paying
expect us to establish and maintain
Revenue Streams? What business products and services are customers?
with them?
Categories: we offering to each Customer Segment? How big a market share could you
Production Which ones we have established?
Which customer needs are we satisfying? capture in what time frame?
Problem solving How are they integrated with the rest
Platform/Network Who are our competitors and how are we
of our business model?
different? Mass Market
How costly they are?
Price? Examples:
Niche Market
Segmented
Personal assistance Diversified
Dedicated personal assistance Multi-sided Platform
Self-service
Characteristics: Automated services
Newness Communities
Performance Co-creation
Customization
“Getting the job done”
Key Resources Design
Brand/Status
Channels User Segments
What Key Resources do our Value Price Through which channels do our For whom are we creating the value?
Propositions require? Our Distribution Cost reduction customer segments want to be Who are our most important end
Accessibility
Channels? Customer Relationships? Convenience/utility reached? users?
Revenue Streams? How are we reaching them now? How many potential users?
How are our channels integrated? How many potential users by
Which ones work best? November?
Which ones are most cost-efficient? Mass Market
Niche Market
How are we integrating them with Segmented
customer routines? Diversified
Multi-sided Platform
Revenue Streams
For what value are our customer really willing to pay? How much?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each revenue stream contribute to overall revenues?