Professional Documents
Culture Documents
PROJECT REPORT
ON
“HINDUSTAN PETROLEUM CORPORATION
LIMITED”
TABLE OF CONTENTS
S.NO. TO P I C PA G E
NO.
1 I N T R O D U C T I O N O F C O M PA N Y
Introduction of HPCL
Milestones of HPCL
2 I N D U S T R I A L A N ALY S I S
C o m p a n y p r o f i l e , O rg a n i z a t i o n a l S t r u c t u r e
Board of directors, Products of HPCL
Recognition and awards, History of HPCL
SWOT analysis, Major Competitors
Research Methodology
3 M A R K E T I N G S T R AT E G I E S
Five force model
F o u r p ’s o f m a r k e t i n g m i x
4 C O R P O R AT E S O C I A L R E SP O N S I B I L I T Y
Environment Policies
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5 KE Y L E A R N I N G A N D R E C O M M E N D AT I O N
Learning
Recommendation
6 . C O N C L U S I O N S A N D S U G GE S T I O N
O U R O B S E RVAT I O N , C O N C L U S I O N
BIBLIOGRAPHY
O
EXECUTIVE SUMMARY:
Industrial relations is the study of the processes of control over work relations; and
among these processes, those involving collective worker organization and action are of
particular concern. Industrial relations play a crucial role in establishing and maintaining
industrial democracy. In India, IR has passed through several stages. In pre independence
days, the employers had a commanding position and exploitation of workers was
predominant. Then in post independent era, interference of the government as a third
party made the industrial relations to certain degree in favor of workers. Labour laws,
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closed economy and other legislatures strengthened the condition of the Labour, but did
not enhance productivity making the industrial revolution a mere dream in India. And
now post liberalization we see a change in the IR situation in India, the management
across the industry realizing the need and importance of collective bargaining and
participative management have started taking steps to reduce the interference of the
government. This is has resulted in weakening of trade unions and productivity
bargaining has become a trend resulting in the betterment of both management and
workers.
We can see the influence of HRD on the plant’s personnel functioning, which was solely
the prerogative of the top management or the corporate some years ago. Today latest
trends of HRD hit at the plant level and personnel departments drive them. OD,
organizational development, which is still a very new concept in India, has also started to
seep in at plant level. All this has resulted in a transformation of Industrial relations,
making personnel department a very strategic unit .
OBJECTIVE OF STUDY:
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1.) The project will help the other companies to know more about
t h i s c o m p a n y.
2.) T h e p r o j e c t w i l l h e l p t o a t t r a c t t h e t a rg e t a u d i e n c e .
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WE BELIEVE
Our Mission
"HPCL, along with its joint ventures, will be a fully integrated
company in the hydrocarbons sector of exploration and production,
r e f i n i n g a n d m a r k e t i n g ; f o c u s i n g o n e n h a n c e m e n t o f p r o d u c t i v i t y,
quality and profitability; caring for customers and employees; caring
for environment protection and cultural heritage.
I t w i l l a l s o a t t a i n s c a l e d i m e n s i o n s b y d i v e r s i f y i n g i n t o o t h e r e n e rg y
related fields and by taking up transnational operations."
O u r Vi s i o n
To be a Wo r l d Class E n e rg y Company known for caring and
delighting the customers with high quality products and innovative
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CHAPTER-1
INDUSTRY PROFILE
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INTRODUCTION
HPCL is a Fortune 500 company, with an annual turnover of Rs. 1,08,599 Crores and
sales/income from operations of Rs 1,14,889 Crores (US$ 25,306 Millions) during FY
2009-10, having about 20% Marketing share in India and a strong market infrastructure.
HPCL operates 2 major refineries producing a wide variety of petroleum fuels &
specialties, one in Mumbai (West Coast) of 6 . 5 Million Metric Tonnes Per Annum
( M M T PA ) capacity and the other in Vishakapatnam, (East Coast) with a capacity of
8.3 MMTPA. HPCL holds an equity stake of 16.95% in Mangalore Refinery &
Petrochemicals Limited, a state-of-the-art refinery at Mangalore with a capacity of 9
MMTPA. In addition, HPCL is constructing a refinery at Bhatinda, in the state of Punjab,
as a J o i n t venture with Mittal E n e rg y Investments Pte. Ltd.
HPCL also owns and operates the largest Lube Refinery in the country producing Lube
Base Oils of international standards, with a capacity of 335 TMT. This Lube Refinery
accounts for over 40% of the India's total Lube Base Oil production.
HPCL was formed in 1974 on nationalization of ESSO India
operations. The operations of Caltex were m e rg e d in 1976.
Hindustan Petroleum Corporation Limited today is the second
l a rg e s t i n t e g r a t e d o i l r e f i n i n g a n d m a r k e t i n g c o m p a n y i n I n d i a a n d
also a fortune 500 company with a turnover of Rs.646.89 billion
(US$ 14,709 Millions). The Corporation has already been identified
by the Government of India as a company which has the potential to
b e c o m e a g l o b a l g i a n t . T h e c o m p a n y e m p l o y s a b o u t 11 , 0 8 8 p e o p l e
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a n d h a s a m a r k e t v a l u e o f U S $ 2 . 7 3 b i l l i o n a s o f 2 0 0 5 . I t f a c e s s t i ff
competition from Bharat Petroleum and Indian Oil Corporation. It is
a mega Public Sector Undertaking (PSU) with Navratna status.
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The refineries at Mumbai and Visakh processed 15.76 million tonnes of crude with the
combined GRM recorded at US $ 2.68 /bbl.
On the financial front, the Profit after Tax (PAT) increased by 126% from Rs.575 crores
in the previous year to Rs 1,301 crores during the current year. The higher PAT was
achieved after absorbing an under-recovery of Rs 1,225 crores on sales of sensitive
petroleum products during the year. There was a sharp reduction in the interest cost to
Rs 904 crores, lower by Rs 1179 crores from the earlier year. The depreciation charge
was Rs 1,164 crores vis-à-vis Rs 981 crores of the earlier year mainly due to
commissioning of the Euro IV fuel projects at Mumbai and Visakh refineries.
For the year 2009-10, HPCL has proposed a dividend of Rs 12.00 per share, which is
higher than that of last year at Rs 5.25 per share. The dividend would result in a total
payout of Rs 473 crores including dividend distribution tax.
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MILESTONES OF HPCL
The year 2009-10 witnessed many milestones in HPCL and its joint ventures
:
The facilities for Euro III / Euro IV petrol production at Mumbai Refinery and at
Visakh Refinery have been commissioned during this year.
The 9 MMTPA JV Refinery at Bathinda, being constructed by HPCL – Mittal
Energy Ltd. (HMEL) has achieved over 80% overall progress, about 2% ahead of
schedule. Mechanical completion is expected by March, 2011.
A Rs 600 crores, 250 Kms product pipeline from Bathinda Refinery to Delhi, being
constructed by HPCL, is nearing completion.
At Mumbai, the Lube Refinery is being upgraded to produce Group II & III Base
Oils at a cost of Rs 1,000 crores. The project is under commissioning.
Single Point Mooring (SPM) system at Vishakapatnam has been mechanically
completed at a cost of Rs 550 crores. This will enable receipt of crude in Very Large
Crude Carriers (VLCCs) of 250,000 MT as against current cargo size of 130,000
MT.
Construction of five major oil installations has been initiated at Ennore, Visakh,
Bokaro, Bihta and Tikri Kalan. Additionally, new LPG plants are also coming up at
Visakh, Hazira and Bathinda. HPCL would be investing over Rs 2,500 crores in
these projects which would be completed progressively during the year 2010-11.
A new wholly owned subsidiary, HPCL Biofuels Limited, was incorporated in
October, 2009 to produce ethanol (for blending with petrol) in East and West
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14 Sep 2010
Hindustan Bhawan honoured with Energy Saving rating
12 Feb 2009
QC Lab at Mazgaon Lube Plant receives NABL Accredation
03 Feb 2009
Mundra - Delhi Pipeline (MDPL) dedicated to the Nation
20 Jan 2009
Shri M K Bagai bestowed with Lifetime Achievement Award
22 Oct 2008
HP Aviation Commissions 18th ASF at Mundra
15 Oct 2008
New Company, Creda-HPCL Biofuel Limited Incorporated.
11 Sep 2008
HPCL & Renuka Sugars in Joint Venture for Ethanol Production
12 Aug 2008
e-fuel Campaign Launched in Mumbai
10 Aug 2008
HP Aviation Commissions 17th ASF at Tirupathi
05 Aug 2008
Rajahmundry LPG Plant Commissioned.
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01 Aug 2008
HPCL opens new Depot at Mughalsarai
CHAPTER-2
INDUSTRIAL ANALYSIS
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COMPANY PROFILE
H I N D U S TA N P E T R O L E U M C O R P. LT D .
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Crores (US$ 25,618 Millions) during financial year 2008-09, about 20% Marketing share
in India and a strong market infrastructure. Corresponding figures for financial year
2007-08 are: Turnover- Rs 1,03,837 crores, and sales/income from Operations- 1,12,098
Crores (US$ 25,142 Million).
HPCL operates 2 major refineries [4] producing a wide variety of petroleum fuels &
specialties, one in Mumbai (West Coast) of 6.5 Million Metric Tonnes Per Annum
(MMTPA) capacity and the other in Vishakapatnam, (East Coast) .
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BOARD OF DIRECTORS
V Vi z i a s a r a d h i , B Mukherjee, K Murali,
Director - D i r e c t o r- D i r e c t o r-
Human Finance Refineries
Resources
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PRODUCTS OF HPCL :
1 . P e t r o l K n o w n a s M o t o r S p i r i t ( M S ) i n O i l I n d u s t r y. H P C L
markets the product through its retail pumps spread all over
India. Its principle consumers are regular personal vehicle
owners.
2 . D i e s e l K n o w n a s H i g h S p e e d D i e s e l ( H S D ) i n O i l I n d u s t r y.
HPCL markets the products through its retail pumps as well as
terminals and depots. Its consumers are not only regular auto
owners but also transport agencies, industries etc.
3. Lubricants [8]
HPCL is the market leader in lubricant and
associated products. It commands over 30% of market share in
t h i s s e c t o r. T h e p o p u l a r b r a n d s o f H P l u b e s a r e L a a l G h o d a ,
M i l c y, T h a n d a R a j a , K o o l g a r d e t c .
4. LPG [9]
A popular brand in mainly urban areas.
5 . Av i a t i o n Tu r b i n e Fuel [10]
Wi t h major ASF(Air Service
Facility) present in all major airports of India, HPCL is a key
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p l a y e r i n t h i s s e c t o r s u p p l y i n g AT F t o m a j o r a i r l i n e s . I t h a s a n
accomplishment of sorts to supply fuel to US Air Force 1.
HPCL has won several awards in the year 2009-10. A brief account
of the achievements in 2009-10 follows.
Aw a r d s / R e c o g n i t i o n s 2 0 0 9
H P C L Wi n s C I O 1 0 0 Aw a r d f o r t h e
f o u r t h Ti m e i n a R o w
E n t e r p r i s e C o n n e c t Aw a r d 2 0 0 9
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S A I L H R E x c e l l e n c e Aw a r d
HISTORY OF HPCL :
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SWOT ANALYSIS
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C O M P E T I TO R S O F H P C L :
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P I E C H A RT F O R N E T P R O FI T O F VA R I O U S C O M PA N I E S
RESEARCH METHODOLOGY
DESIGN
The research undertaken is Secondary. It required a summary or collection of existing
data. Secondary data means data that are already available i.e., they refer to the data
which have already been collected and analysed by someone else. Secondary data may
either be published data or unpublished data. Secondary data sources are in the form of
Written Documents: like books, previous research reports, newspaper, magazine and
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journal content, websites as well as government and NGO statistics. This research helped
in getting the answers to some core issues thus exploring the topic broadly.
Due to time limitations and also accessibility to a defined sample size, the nature of this
exercise was more of an exploratory nature and therefore depended on survey of existing
information and literature connected to training methodology and also interaction with
experienced individuals.
In such studies:
Non-probability sampling designs are used
Data requirements are vague
The objective is general rather than specific
No definite recommendations are made as a result of the analysis
The exploratory research is carried out by using survey of existing literature, survey of
experienced individuals and analysis of case-studies.
Generally, the following three methods in the context of research design for such studies
are talked about :
1. The survey of concerning literature- This happens to be the most simple and fruitful
method of formulating precisely the research problem or developing hypothesis.
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Hypothesis stated by earlier workers may be reviewed and their usefulness be evaluated
as a basis for further research.
Sometimes the works of creative writers also provide a fertile ground for
hypothesis – formulation.
2. Experience survey - It means the survey of people who have had practical experience
with the problem to be studied. The object of such survey is to obtain insight into the
relationships between variables and new ideas relating to the research problem. For such
a survey, people who are competent and can contribute new ideas may be carefully
selected as respondents to ensure a representation of different types of experience. This
survey may as well provide information about the practical possibilities for doing
different types of research.
3. Analysis of ‘insight-stimulating’ examples – This is also a fruitful method for
suggesting hypotheses for research. It is particularly suitable in areas where there is little
experience to serve as a guide. This method consists of the intensive study of selected
instances of the phenomenon in which one is interested. For this purpose the existing
records, if any, may be examined, the unstructured interviewing may take place, or some
other approach may be adopted.
Thus, in an exploratory or formulative research study which merely leads to
insights or hypothesis, whatever method or research design outlined above is adopted, the
only thing essential is that it must continue to remain flexible so that many differentfacets
of a problem may be considered as and when they arise and come to the notice of the
researcher.
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CHAPTER-3
MARKETING STRATEGIES
F i v e f or c e m o d e l of H P C L :
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MARKETING MIX
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The term “marketing mix” was coined in the early 1950s by Neil
Borden in his American Marketing Association presidential address.
This is one of the preliminary knowledge every marketer must have
a n d i s c o n s i d e r e d t o b e t h e b a s i c s o f e v e r y m a r k e t i n g t h e o r y, w h i c h
e m e rg e d h e n c e f o r t h .
The basic major marketing management decisions can
be classified in one of the following four categories,
namely Product, Price, Place (distribution) and Promotion.
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F O UR P ' S
E l e m e n t s o f t h e m a r k e t i n g m i x ar e o f t e n r ef e r r e d t o a s t h e
"Four P's":
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PERFORMANCE MANAGEMENT
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CHAPTER-4
CORPORATE SOCIAL
RESPONSIBILITY
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ENVIRONMENT
Mission
To h a v e s a f e , h e a l t h y a n d p o l l u t i o n f r e e e n v i r o n m e n t i n a n d a r o u n d
all our refineries, plants, facilities and other premises at all times;
instill awareness in these areas, including relevant laws, in all
employees, their families and the communities in which we carry out
our activities.
Environment Policy
Health Policy
To p r o v i d e a s t r u c t u r e d p r o g r a m t o l o o k a f t e r a n d p r o m o t e t h e h e a l t h
of vital “Human Resource”, essential for productivity and
e ff e c t i v e n e s s o f t h e C o r p o r a t i o n .
Safety Policy
As an integral part of its business, HPCL believes that no work or
s e r v i c e o r a c t i v i t y i s s o i m p o r t a n t o r u rg e n t t h a t s a f e t y b e
overlooked or compromised.
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P r o m i s i n g w h a t e v e r i t t a k e s t o m a k e a d i ff e r e n c e :
HPCL has surely paved the way in the right direction with
exemplary contributions. HPCL's initiatives have created value in
the following diverse ways –
H P C L ' s i n i t i a t i v e s h a v e m a d e n o t a b l e d i ff e r e n c e s i n f i e l d s a s
diverse as education, infrastructure, welfare measures, health and
hygiene, vocational training & employment generation, training
i n s e l f - r e l i a n c e , a m e n i t i e s f o r t h e s u ff e r e r s o f n a t u r a l d i s a s t e r s
and environmental protection.
1 . T h e f u n d s f o r d i ff e r e n t C S R p r o j e c t s h a v e b e e n c o n s i s t e n t l y
a l l o c a t e d i n a t r a n s p a r e n t m a n n e r. H P C L f o l l o w s a n a l l o c a t i o n
process based on complete evaluation and benchmark
standardization.
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S O M E P L A N S U N DE R C S R : -
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CHAPTER-5
KEY LEARNING AND
RECOMMENDATION
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LEARNING’S
Following are the learning about the company from this industrial
project:
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RECOMMENDATION
B r i n g c u l t u r a l c h a n g e f r o m C o m m a n d & C o n t r o l t o Te a m b a s e d
structure.
F a c i l i t a t e l e a r n i n g i n t h e o rg a n i z a t i o n a n d b u i l d a " L e a r n i n g
O rg a n i z a t i o n " .
B u i l d s u ff i c i e n t f l e x i b i l i t y i n t o t h e e m p l o y m e n t c y c l e a n d
e m p h a s i z e d i ff e r e n t r e w a r d s a n d c u l t u r a l e l e m e n t s t o m o t i v a t e
t h e m e m o t i o n a l l y a n d i n t e l l e c t u a l l y.
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CHAPTER-6
CONCLUSION AND
SUGGESTIONS
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OUR OBSERVATION : -
H P C L’s d i s t r i b u t i o n s t r e n g t h i n r e t a i l m a r k e t c a n b e w e l l
utilized in the coming years by expected growth in transport
s e c t o r.
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CONCLUSION:
A c c o r d i n g t o t h e l i t e r a t u r e r e s e a r c h , s k i l l v a r i e t y, t a s k i d e n t i t y, t a s k
s i g n i f i c a n c e , a u t o n o m y, f e e d b a c k , e n v i r o n m e n t , j o b s e c u r i t y, a n d
compensation are the most critical factors for the motivation of
employees and their satisfaction with the job. These factors
represented the basis for the empirical research.
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SUGGESTIONS:
(2) One should have in mind that the environment and compensation
d o n o t a c t u a l l y p r e s e n t m o t i v a t o r s . H o w e v e r, t h e i r f u l f i l l m e n t t o a
certain extent provides the basis for taking advantage of challenges
in the job and to reduce job dissatisfaction.
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BIBLIOGRAPHY:
Secondary Research:
WEBSITES:
w w w. h i n d u s t a n p e t r o l e u m . c o m
w w w. g o o g l e . c o m
w w w. a l t a v i s t a . c o m
w w w. m o n e y c o n t r o l . c o m
w w w. a g e n c y f a q s . c o m
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